ANNUAL

COMPANY
PLANNING
PT CITRA KARYA MULIA
REASON AND
MARKET
PROSPECTS
Humans will always be related to health
The need for medical equipment is increasing
as the population increases and as awareness
of healthy living increases
Relatively few are involved in this business
The more health service establishments, the
greater the need for medical equipment
Make a social contribution to society, by
carrying out health checks or independent
health therapy
VISION
Became the number 1 medical
equipment and Pharmacies
provider company in Indonesia
in 2024
MISION
Providing friendly, responsive
service and caring about
customer needs
Prioritize customer satisfaction
Resolve customer complaints
effectively, quickly,
empathetically and wisely
Establish long-term good
relationships with every
customer and potential
customer
MARKETING
1. Target market
The main marketing target for medical
equipment stores is health workers with
an approach of collaborating through
professional organizations, for example
seminars and workshops

2. Advertising
advertising via social media, community
forums, or chain messaging
applications
MARKETING
3. Sales promotion
The Medical Device company will optimize
marketing via the internet, namely through the
official website with an automated and
systematic shopping system, making it easier
for customers to choose the products they are
looking for. Apart from that, the online
marketing division will routinely provide useful
material according to the competencies and
needs of health workers, either through social
media
ESTIMATED PROFIT PER UNIT
THANK YOU!