1 - Getting Started with the Course Introduction to the Course
2 - Getting Started with the Course Introduction to the Course Instructor 3 - Getting Started with the Course How is this Course Structured? 4 - Getting Started with the Course Who is this Course for? 5 - Introduction to Google & SEO What is Search? Why is Search so Important? 6 - Introduction to Google & SEO How many Search Engines are there? Which Search Engines are Important? 7 - Introduction to Google & SEO What is Google? Is it only a Search Engine or a Company? 8 - Introduction to Google & SEO History of Google & Bing Search Engines 9 - Introduction to Google & SEO How Google Search Works? 10 - Introduction to Google & SEO What is Search Engine Optimization? 11 - Introduction to Google & SEO What are SEO Ranking Factors? 12 - Introduction to Google & SEO On-page Optimization vs. Off-page Optimization 13 - Introduction to Google & SEO Search vs. Social vs. Digital Marketing 14 - Introduction to Google & SEO White Hat vs. Grey Hat vs. Black Hat SEO 15 - Introduction to Google & SEO Organic SEO vs. SEM 16 - Introduction to Google & SEO How is SEO Profession Different than Development and Design 17 - Why Google? What is Content? 18 - Why Google? What is Google's Mission? 19 - Why Google? Difference between a Search Engine & an Answer Engine? 20 - Why Google? Google's Approach to Search 21 - Why Google? Google Search Page Structure 22 - Why Google? What makes Google the Best Search Engine? 23 - SEO in the broader Digital Marketing Sphere Digital Media & SEO 24 - SEO in the broader Digital Marketing Sphere Difference between Inbound Marketing and Outbound Marketing 25 - SEO in the broader Digital Marketing Sphere How does Search play a role in Successful Inbound Marketing? 26 - SEO Keyword Research - Introduction to Keywords 27 - SEO Keyword Research - Types of Keywords 28 - SEO Keyword Research - What is Keyword Research? 29 - SEO Keyword Research - Google Ads Account for Keyword Planner Tool 30 - SEO Keyword Research - Understanding Google Ads Keyword Planner Tool 31 - SEO Keyword Research - How to Research Keywords with Free Google Ads Keyword Planner? 32 - SEO Keyword Research - Organize your Keyword Research 33 - SEO Keyword Research - Link your Keyword Research with your Business Goals 34 - SEO Keyword Research - Expand the Keyword Research into Synonyms
35 - SEO Keyword Research - Clean up your Data from Duplicates
36 - SEO Keyword Research - Understand the Commerciality of the Keywords 37 - SEO Keyword Research - Shortlist the right Keywords into Groups? 38 - SEO Keyword Research - Try not to Overlap the Keywords 39 - SEO Keyword Research - Keyword Research with some other Free and Paid Tools
40 - SEO Keyword Research - Keyword Research Case Study 1
41 - SEO Keyword Research - Keyword Research Case Study 2 42 - SEO Keyword Research - Restricted keywords in Google keyword planner tool 43 - SEO Keyword Research - Keyword Research using advanced tools 44 - Basics of Creating Content for a Website Difference between Domain and Hosting 45 - Basics of Creating Content for a Website What is HTML? Why is it Important? 46 - Basics of Creating Content for a Website What is a CMS? Why is it Important? 47 - Basics of Creating Content for a Website Home Page - The most Important Page 48 - Basics of Creating Content for a Website Product & Service Pages - The Money Pages 49 - Basics of Creating Content for a Website About, Contact and Team Pages - Brand Value and Information 50 - Basics of Creating Content for a Website Number of Pages 51 - Basics of Creating Content for a Website Are single page websites good for SEO? 52 - Getting started with On-page Optimization in SEO What is On-page Optimization? 53 - Getting started with On-page Optimization in SEO How Important is On-page Optimization? 54 - Getting started with On-page Optimization in SEO What is Included in On-page Optimization? 55 - SEO On-page Optimization - Page-Level Factors What are HTML Meta Tags?
56 - SEO On-page Optimization - Page-Level Factors Keywords in HTML Meta Tags
57 - SEO On-page Optimization - Page-Level Factors Creating Website Content with Shortlisted Keywords 58 - SEO On-page Optimization - Page-Level Factors Importance of Language in Content 59 - SEO On-page Optimization - Page-Level Factors Optimizing Content with Keywords & Synonyms 60 - SEO On-page Optimization - Page-Level Factors Length of the Content 61 - SEO On-page Optimization - Page-Level Factors Content Headings (H1-H6) 62 - SEO On-page Optimization - Page-Level Factors Dividing Content into Sections 63 - SEO On-page Optimization - Page-Level Factors LSI Keywords in Content 64 - SEO On-page Optimization - Page-Level Factors Keywords utilization in Website Content 65 - SEO On-page Optimization - Image SEO Importance of Images 66 - SEO On-page Optimization - Image SEO Image Types and Sizes 67 - SEO On-page Optimization - Image SEO ALT Tags for Images 68 - SEO On-page Optimization - Image SEO Descriptive Titles, Captions, & Text for images 69 - SEO On-page Optimization - Image SEO Image File Name & URLs 70 - SEO On-page Optimization - Image SEO Relevancy & Quality of the Images
71 - SEO On-page Optimization - Image SEO Optimize Placement
72 - SEO On-page Optimization - Image SEO Optimize Images for speed & Responsiveness 73 - SEO On-page Optimization - Image SEO Use an Image Sitemap 74 - SEO On-page Optimization - SITE-LEVEL Factors Website Structure & its Importance 75 - SEO On-page Optimization - SITE-LEVEL Factors SEO/Human Friendly URLs 76 - SEO On-page Optimization - SITE-LEVEL Factors HTML Sitemap 77 - SEO On-page Optimization - SITE-LEVEL Factors XML Sitemaps 78 - SEO On-page Optimization - SITE-LEVEL Factors XML Sitemap Creation and Integration 79 - SEO: On-page Optimization - SITE-LEVEL Factors: Internal Linking 80 - SEO On-page Optimization - SITE-LEVEL Factors Website UpTime & Security
81 - SEO On-page Optimization - SITE-LEVEL Factors Too Many Links to Other
Websites 82 - SEO On-page Optimization - SITE-LEVEL Factors Breadcrumb Navigation 83 - SEO On-page Optimization - SITE-LEVEL Factors Robots.txt 84 - SEO On-page Optimization - SITE-LEVEL Factors Configuration of Robots.txt file 85 - SEO On-page Optimization - Advanced Content Optimization Content Recency and Frequency 86 - SEO On-page Optimization - Advanced Content Optimization Blog - The Value Pages 87 - SEO On-page Optimization - Advanced Content Optimization Ebooks, Guides, Tools and Other Value Pages 88 - SEO On-page Optimization - Advanced Content Optimization What is Content Duplication? How important is it? 89 - SEO On-page Optimization - Advanced Content Optimization Fixing Content Duplication with 301 Redirects 90 - SEO On-page Optimization - Advanced Content Optimization Avoiding Content Duplication with Canonical Tag 91 - SEO On-page Optimization - Domain Factors What are SEO Domain Factors?
92 - SEO On-page Optimization - Domain Factors Difference between TLD, Domain
and Sub-Domain 93 - SEO On-page Optimization - Domain Factors Local or Country TLD Extension 94 - SEO On-page Optimization - Domain Factors Keywords in the Domain 95 - SEO On-page Optimization - Domain Factors Age of the Domain, Ownership and History 96 - SEO On-page Optimization - Advanced Factors What are the Advanced On-page Optimization Factors 97 - SEO: On-page Optimization - Advanced Factors: Better Website Layout & User Experience 98 - SEO On-page Optimization - Advanced Factors Broken URLs and How to fix them 99 - SEO On-page Optimization - Advanced Factors Page Loading Speed 100 - SEO On-page Optimization - Advanced Factors Mobile Friendly Websites 101 - SEO On-page Optimization - Advanced Factors AMP for Websites 102 - SEO On-page Optimization - Advanced Factors What are Rich Snippets or Structured Data? 103 - SEO On-page Optimization - Advanced Factors Testing Structured Data Markup or Rich Snippets 104 - SEO On-page Optimization - Advanced Factors Rich Snippets Business or Company 105 - SEO On-page Optimization - Advanced Factors Rich Snippets Person 106 - SEO On-page Optimization - Advanced Factors Rich Snippets Recipe 107 - SEO On-page Optimization - Advanced Factors Rich Snippets Reviews 108 - SEO On-page Optimization - Advanced Factors Configuration of Schema 109 - SEO On-page Optimization - Advanced Factors Social SEO - Facebook Meta Tags 110 - SEO On-page Optimization - Advanced Factors Social SEO - Twitter Meta Tags 111 - SEO On-page Optimization - Advanced Factors Secure your Site with HTTP 112 - SEO On-page Optimization - Advanced Factors Implementation of Yoast SEO Plugin (Part 1) 113 - SEO On-page Optimization - Advanced Factors Implementation of Yoast SEO Plugin (Part 2) 114 - SEO Off Page Optimization or Link Building What is Off-Page Optimization or Link Building? 115 - SEO Off Page Optimization or Link Building Different Types of Backlinks
116 - SEO Off Page Optimization or Link Building Elements of a Backlink
117 - SEO Off Page Optimization or Link Building What are NoFollow Links? 118 - SEO Off Page Optimization or Link Building Characteristics of Linking Domain 119 - SEO Off Page Optimization or Link Building Characteristics of Linking Page 120 - SEO Off Page Optimization or Link Building Diversity of Link Types 121 - SEO Off Page Optimization or Link Building Characteristics of Backlinks 122 - SEO Off Page Optimization or Link Building Link Building Techniques 123 - SEO Off Page Optimization or Link Building How to get Links Naturally? 124 - SEO Off Page Optimization or Link Building Content Curation & Link Building 125 - SEO Off Page Optimization or Link Building Get Links by Offering Free Tools 126 - SEO Off Page Optimization or Link Building Do Paid Links Work in the Long Run? 127 - SEO Off Page Optimization or Link Building Link Building with Guest Blogging 128 - SEO Off Page Optimization or Link Building Can Links Shared on Social Media be considered Backlinks? 129 - SEO Off Page Optimization or Link Building Avoid Black Hat Link Building Techniques 130 - SEO Off Page Optimization or Link Building Analyzing competitors' backlinks 131 - SEO Website Audit & Analysis What is a Website Audit? 132 - SEO Website Audit & Analysis How to Audit a Website for SEO? 133 - SEO Website Audit & Analysis Understanding SEO Quake Chrome Extension - PART 1 134 - SEO Website Audit & Analysis Understanding SEO Quake Chrome Extension - PART 2 135 - SEO Website Audit & Analysis Creating a Basic Audit Report for Initial Review 136 - Advanced SEO Hands-on with Essential Tools Google Search Console (Google Webmaster Tools) 137 - Advanced SEO Hands-on with Essential Tools Google Search Console Configurations 138 - Advanced SEO Hands-on with Essential Tools Bing Webmaster Tools 139 - Advanced SEO Hands-on with Essential Tools Google PageSpeed Insights Tool 140 - Advanced SEO Hands-on with Essential Tools Google Mobile Friendly Testing Tool 141 - Advanced SEO Hands-on with Essential Tools AMP Validator 142 - Advanced SEO Hands-on with Essential Tools Google Lighthouse 143 - Advanced SEO Hands-on with Essential Tools W3C HTML Validator 144 - Advanced SEO Hands-on with Essential Tools Google Analytics Configuration 145 - SEO Project Management What is SEO Project Management? 146 - SEO Project Management SEO for Clients vs. SEO for your Own Website 147 - SEO Project Management What steps are included in SEO Project Management? 148 - SEO Project Management Step 1 - Create a List of Relevant Keywords 149 - SEO Project Management Step 2 - Map Out Focus Keywords for Specific Pages 150 - SEO Project Management Step 3 - SEO Optimize each Page with Keywords 151 - SEO Project Management Step 4 - Create a Blog for Long Tail Keywords 152 - SEO Project Management Step 5 - Create a Link Building Plan 153 - SEO Project Management Step 6 - Stay Current - Always Update Content to Outmatch the Competition 154 - SEO Project Management Step 7 - Keep Track of Your Rankings & Progress 155 - SEO Project Management Step 8 - SEO Reporting & Client Communication 156 - SEO Project Management Step 9 - Keep Monitoring Your Competitors 157 - SEO Project Management Step 10 - Innovate and Think of New Ideas to Keep Your Content Up-to-Date 158 - Advanced SEO: Official Google Webmaster Guidelines - General Guidelines: Help Google find your Pages 159 - Advanced SEO Official Google Webmaster Guidelines - General Guidelines Help Google Understand your Pages 160 - Advanced SEO Official Google Webmaster Guidelines - General Guidelines Help Visitors Use your Pages 161 - Advanced SEO Official Google Webmaster Guidelines - Quality Guidelines Content 162 - Advanced SEO Official Google Webmaster Guidelines - Specific Guidelines Avoid these Techniques 163 - Advanced SEO Official Google Webmaster Guidelines - Manual Actions Report
164 - Advanced SEO Official Google Webmaster Guidelines - Submitting a
Reconsideration Request for Penalised Website 165 - Advanced SEO Official Bing Webmaster Guidelines - Main SEO Factors 166 - Advanced SEO Official Bing Webmaster Guidelines - Technical SEO
167 - Advanced SEO Official Bing Webmaster Guidelines - On-Page SEO
168 - Advanced SEO Deep Dive - Researching Keywords with Google Trends 169 - Advanced SEO Deep Dive - Google Suggested Keywords 170 - Advanced SEO Deep Dive - Keywords from Competitors' Websites 171 - Advanced SEO Deep Dive - Advanced Google Search Operators 172 - Advanced SEO Deep Dive - What are Search Operators? 173 - Advanced SEO Deep Dive - Some Important Search Operators 174 - Advanced SEO Local SEO - What are Google Maps? 175 - Advanced SEO Local SEO - What is Local SEO? 176 - Advanced SEO Local SEO - Signup for Google My Business 177 - Advanced SEO Local SEO - Getting around Google My Business 178 - Advanced SEO Local SEO - Local SEO Ranking Signals 179 - Advanced SEO: Local SEO - Negative Local SEO Factors 180 - Advanced SEO Video SEO - What is Video SEO? How is it different from Traditional SEO? 181 - Advanced SEO Video SEO - What makes YouTube the 2nd biggest Search Engine 182 - Advanced SEO Video SEO - Most popular Types of Search Queries that show Video as a result in Google 183 - Advanced SEO Video SEO - Different Methods to Create Video Content 184 - Advanced SEO Video SEO - Keywords Research for Videos 185 - Advanced SEO Video SEO - Main Video SEO Ranking Factors 186 - Advanced SEO Video SEO - How to use Video to Outrank your Competition? 187 - Advanced SEO Video SEO - Videos on Social Media vs. Videos on YouTube 188 - Advanced SEO Video SEO - Best Practices for Video SEO by Google 189 - Advanced SEO Multilingual & Multi-Regional SEO What is the difference between Multiregional and Multilingual Websites 190 - Advanced SEO Multilingual & Multi-Regional SEO Managing Multilingual Versions of your Website 191 - Advanced SEO Multilingual & Multi-Regional SEO Targeting Site Content to a Specific Country (GeoTargeting) 192 - Advanced SEO Mobile SEO - What is Mobile SEO or ASO? 193 - Advanced SEO Mobile SEO - Structure of Android and Apple App Stores 194 - Advanced SEO Mobile SEO - App Store Policies 195 - Advanced SEO Mobile SEO - ASO Keyword Research 196 - Advanced SEO Mobile SEO - ASO App Title 197 - Advanced SEO Mobile SEO - ASO App Icon 198 - Advanced SEO Mobile SEO - ASO App Screenshots 199 - Advanced SEO Mobile SEO - ASO App Description 200 - Advanced SEO Mobile SEO - ASO Preview Video 201 - Advanced SEO Mobile SEO - ASO Ratings & Reviews 202 - Advanced SEO Mobile SEO - ASO Retention 203 - Advanced SEO Mobile SEO - ASO Competitive Analysis 204 - Advanced SEO Mobile SEO - Popular tools for ASO 205 - Advanced SEO Mobile SEO - ASO Tips & Tricks 206 - Myths & Misconceptions about Search Engines Is SEO Dead? 207 - Myths & Misconceptions about Search Engines Paid Search Helps Bolster Organic Results 208 - Myths & Misconceptions about Search Engines You can Pay Google to Rank High 209 - Myths & Misconceptions about Search Engines SEO Professionals claiming to Rank you in 3 to 6 months 210 - Future Predictions Voice based SEO 211 - Future Predictions Machine Learning & Artificial Intelligence 212 - Hands-on Case Studies Live Audit of Website 1 213 - Hands-on Case Studies Live Audit of Website 2 214 - How to Create SEO Performance Report 215 - Earning with SEO Different Ways to Earn with SEO 216 - Earning with SEO How do People Hire SEO Professionals? 217 - Earning with SEO How to Qualify a Good SEO Project on UpWork 218 - Earning with SEO How to Price your SEO Services 219 - Top SEO & Marketing news to Follow 220 - Top SEO Marketing Authority and Experts to Follow 221 - Closing Closing Remarks & Key Takeaways