AJIT KUMAR

PAL
About Me:
Date of Birth: 1st December, 1989
Gender: Male
Languages Known: English, Hindi, and Marathi.
Nationality: Indian.
Passport No: Z2496011
Contact Information:
Sapthagiri, D10, Flat no 302, Lokdhara phase 3, Ganesh Nagar, Kalyan East, Pin : 421306,
District : Thane, State : Maharashtra, Mob : 8879220187
Email id : ajitkpal1@gmail.com

MY EXPERIENCE
Assistant Manager- Marketing & Advertising
Siyaram Silk Mill Ltd. (10th April 2023 > PRESENT)

Develop and execute marketing campaigns to achieve specific business

objectives.
Collaborate with cross-functional teams to ensure seamless
implementation of marketing strategies.
Meeting up with internal stakeholder understand their requirement
regarding marketing objective.
Brief the team about the requirement and getting collaterals design and
printed.
Ideating & Executing ATL & BTL
Conduct market research to identify trends, competitors, and customer
needs.
Assist in developing and maintaining a strong brand presence in the
market.
Ensure brand consistency across all marketing and advertising channels.

Key Skills
->Proper coordination with Pan India vendors.->Marketing Campaigns and Branding,
Proper execution of ATL, BTL , Digital activities.
Certificates
->Vskills Certified Digital Marketing Master in 2017
-> SEO Beginner- Udemy- 2020
MY EXPERIENCE

Account Manager (Client Servicing)

Makani Creative Pvt. Ltd. (11th July 2022 > 7th April 2023)
Handling Tata Real Estate Projects- Tata 88 East (Kolkata), Tata Myst (Himachal
Pradesh), Tata Luxaone (Maldives), Tata Ariana (Orissa)
Communicate with client on daily basis, understand their Marketing Objective and
prepare the brand communication strategy on quarterly basis.
Design creatives for Site Branding, OOH, Emailers, Channel partners, digital creatives
Coordinating with creative team and briefing them about the requirement and see
that creative is deliver on deadline.

Assistant Manager- Branding & Communications

HCG ICS Khubchandani Cancer Centre (11th Feb 2019 > 31st March 2022)
Preparing Monthly Brand Plan for Mumbai Region
Ideating and executing:
ATL-Print, Tv, Radio
BTL-Society activation, Joggers park activation, Van Branding, Auto
Announcement, Paper Insert, Mall activation etc.
Digital- Google AdWords, SEO, Knowledge of Ecommerce store, Drop shipping
Managing internal Brand Communications are set as per the Brand guidelines.

Assistant Manager- Branding

Nightingales- The home Specialist (18th July 2016 > 8th Feb 2019)

Co-ordinate with agencies & regional operational team for all brand activities
in the region.
Develop the annual activity calendar basis the strategic brand & product plan.
Finance - Managing monthly marketing provision- Spends, PO details,
submission of invoices as per provision.
Managing all BTL & Business building activities such as corporate activity,
Society activity, Joggers activity, Van activity, Newspaper insert.
Printing collaterals such as Leaflets, Banners, and standee.
Coordination with vendor for timely execution of on ground activities.
Develop the annual activity calendar basis the strategic brand & product
plan.

Achievements
-> Single handedly planned and executed Radio Activity, TV shows

->Got appreciation form Branch as well as from Country head to support the Branch
to conduct a Short Period of time.
MY EXPERIENCE
Promotion Manager
HDFC Bank on Payroll of HBL (14th Oct 2013 > 13th July 2016)
Planning marketing activities and working out strategies to execute the plan.
Overall responsibility of running various marketing campaigns like getting
Banner, Leaflet print for the promotion.
Branding at rural areas such has Gram panchayat branding, Direction board for the
Villages, Clinic Branding, Society branding.
Visiting Branches and decide the engagement activities to increase walk in the
branches.
Production Manager
Activist Media (20th Jan 2011 > 12th Oct 2013)
Operational and execution plan of BTL activation.
Handled the events like Biker Rally, Road show, Mall Promotion, Society
Activities, Medical Camp, Auto
Rickshaw Branding, Auto Announcement.
Vendor management across India.

EDUCATION

Passed master’s in marketing management (MMM) from Prin.L. N. Welingkar

Institute of Management Development & Research in 2018.
Passed Digital Marketing course from Digital Vidya in 2017
Passed Bachelor of Mass Media with specialization in Advertising from
Smt.Chandibai Himathmal Mansukhani College, Mumbai University in 2010.
Passed HSC in Commerce from Model College, Mumbai University in 2007.
Passed SSC from St. Mary High school, Mumbai University in 2005.

DECLARATION

I hereby declare that the above-mentioned information given above is true to the
best of my knowledge & belief.

Ajit kumar Pal