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net/publication/233233115

A case study on the internationalization process of a ‘born-global’ fashion


retailer

Article in The International Review of Retail, Distribution and Consumer Research · July 2011
DOI: 10.1080/09593969.2011.578804

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3 authors, including:

Vertica Bhardwaj Rodney C. Runyan


Texas State University Sam Houston State University
9 PUBLICATIONS 755 CITATIONS 55 PUBLICATIONS 2,653 CITATIONS

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