www.mackerelagency.

com
Table Of Content

Pain point Business Model

Company Marketing Strategy
Management Team MVP
Market Analysis Explain metric
Customer USP of service
Competitor Why us and why now?
Each year...

400,000
graduates
~20%
unemployment rate
> 6.1%
The general unemployment
rate of people aged 20 - 24

WHY?
The reason come from...

25.1% 58% 49%

The job application
University degree No experience/ Lack is not impressive
is not good of soft skills

So how do employers evaluate an impressive job application?

Dig deeper

60% 20%
Employers review Candidates think
personal profiles on
they have a personal
social networks
(source: Statista) brand

BUT...

90% Job seekers

recognize the
10% Candidates have
an effective personal
importance of branding strategy.
(source: Statista) personal branding.

Most people realize the importance of building a personal brand,

but why do so few of them have a clear direction on building their personal brand?
 Pain points

Social Pressure Privacy Concerns

Self-Uncertainty Understanding of
Personal Branding
UNLEASH YOUR UNIQUE
 Meet Our Managament Team
Ms. Vy Vo
Chief Executive Officer (CEO) - University of Economics and Law

Inve
nstm
ent
Ms. Anh Le Ms. Ha Ho Ms. Uyen Nguyen
Chief Marketing Officer Chief Operating Officer Chief Finance Officer
UEL UEL UEL
 Không quan tâm
6% Rất quan tâm
Ít quan tâm 23%
18%

Annual growth rate

6.13% (CAGR 2023-2027)

Quan tâm
53%
$80.4 Market size
Students' level of interest in building their personal brand

Personal brand
BILLION Forecast in 2027

is popular with young people inDecision No. 876/QD-TTg dated July 22, 2022
Vietnam.

Personal brand in Viet Nam is really popular, the market is full of potential
and promising for long term development
Gen Z - Ambitious Professionals Attitude

For study and career:

Demographics Often pressured to succeed
Age: 18 - 25 Fear of being judged by others when not
Gender: Mainly female do well.
Where to live: Large cities and For society:
surrounding areas Likes to experience and discover many
Occupation: student, new graduate new things
and working individual (office, Wishing to live happily and optimistically
freelancer,...) Frequently devote time to work and study
Income: A1-B-C Desire to express themselves

Behaviors
Psychologics
Follow and keep up with new trends
Be willing to participate in discussions Pressure from ideal images on social
and state personal opinions networks
Use social media usually Pressure from the success of the
Influenced by people around, previous generation
Influencers, KOLs,... Wanting to be recognized by others for
their achievements.
COMPETITORS

VS
 Business Model
KEY ACTIVITIES KEY PARTNERS
Media partners: Ybox and
Create a defined VietnamWorks.
personal brand that Financial partner: Viva Business
distinguishes Consulting
customers in today’s Academy partners: VietGrow
competitive market
by telling individual
KEY RESOURCES
story, personality,
Professional marketers with
and connecting with
extensive experience in building
people who vibe with
personal branding
customers’ visions
Website and social media
platforms
Offline office
VALUE PROPOSITION CUSTOMER CUSTOMER
RELATIONSHIPS SEGMENT
Personal assistance: office,
Provide personal
telephone, online chat.
branding services that
Facebook communities
highlight individual Generation Z
Automatic services
unique persona. individuals (18-25)
seek to highlight
CHANNELS
Empower Generation their unique
Website and social media
Z to stand out in labor persona for career
platform for providing
market, achieve their development
service
personal and
Offline office to consult
professional objectives.
and discuss directly with
the customers

COST STRUCTURE REVENUE STREAMS

Staff costs
Marketing costs
Personal Branding Packages Project-based Fees
Operating costs: office rental, telephone, internet, and
Consultation Fee Partner Collaborations
other costs.
Technology and tool costs
 PERSONAL BRANDING SERVICE

3 months 6 months 9 months

Basic Package 10.000.000 VND 20.000.000 VND 40.000.000 VND

Premium Package 18.000.000 VND 38.000.000 VND 58.000.000 VND

VIP Package 25.000.000 VND 45.000.000 VND 65.000.000 VND

60 mins 90 mins 120 mins

Consultant 800.000 VND 1.000.000 VND 1.500.000 VND

 MARKETING STRATEGIES
Our Access
Hard Easy

Online Influencers
EWOM
Social Media Posts
Major community groups
High Digital Ads
Major blogs, websites
Public events & communities

Audience
Reach
Digital news, articles Little blogs, websites
Private events & Email marketing
Low communities

Consumer web influence

MVP: FANPAGE “MACKEREL AGENCY”

We have good
customer
interaction
MVP: FANPAGE “MACKEREL AGENCY”
Financial Prediction
10% Revenue Growth Rate in the next 5 years

$50 $20
$18.237
$42.797
$40 $15 Sales Forecasts
$32.154 Personal Branding Service
$30 $10
$9.723 1st quarter: 35 packages
$24.158 2nd quarter: 47 packages
$20 $18.150 $5
$3.326
3rd quarter: 62 packages
4th quarter: 82 packages
$10 $0

-$1.480 TOTAL: 226 packages

$0 $-5
1st quarter 2nd quarter 3rd quarter 4th quarter 1st quarter 2nd quarter 3rd quarter 4th quarter

Revenue Net profit

Unique Visitors: The revenue stream incorporates a paid program aimed at attracting
7,500 unique website visitors, contributing to potential customer acquisition.
Customers Booking: With a conversion rate of 3%, a portion of the 210 purchases is
expected to book a personal branding package
Customer metric
30% Increase user base

Enhance brand visibility

20%
and brand awareness

15% Generate leads and

improve conversion rates

20% Boost customer engagement

25% Increase in active booking and feedback from customers

30% Increase in organic traffic to the Mackerel website.

5% Grow community groups, enhancing connections in networking.

 P OF SERVICE
US
Own the Expert
Soft-skill Training Advisory Teams

Empowerment for Mentorship

Individual Program

Community Building
and Networking
RISK
PREDICTION
 LEGAL MATTERS
Decree No. 47/2021/NĐ-CP providing Commercial Law 2005, numbered 36/2005/QH11.
guidance on the 2020 Enterprise Law. Decree No. 13/2023/NĐ-CP on personal data
Decree No. 01/2021/NĐ-CP regarding protection.
Business Registration. Decree No. 72/2013/NĐ-CP of the Government on
Enterprise Law 2020, numbered the management, provision, and use of internet
59/2020/QH14. services and information on the network.
100,000,000 VND for 20% of shares
100,000,000 VND for 20% of shares

WHY US AND WHY NOW?

SHAPE YOUR BRAND, LAND YOUR DREAM JOB

Tel: (+84) 123456789 | Website: www.mackerelagency.com | Email: contact@mackerelagency.com

Our Expertise Team
REFERENCES
1. Nghị định 47/2021/NĐ-CP hướng dẫn Luật Doanh nghiệp mới nhất (thuvienphapluat.vn)
2. Nghị định 01/2021/NĐ-CP đăng ký doanh nghiệp mới nhất (thuvienphapluat.vn)
3. Luật Doanh nghiệp 2020 số 59/2020/QH14 mới nhất (thuvienphapluat.vn)
4. Luật Thương mại 2005 số 36/2005/QH11 mới nhất (thuvienphapluat.vn)
5. Nghị định 13/2023/NĐ-CP bảo vệ dữ liệu cá nhân mới nhất (thuvienphapluat.vn)
6. Nghị định 72/2013/NĐ-CP quản lý cung cấp sử dụng dịch vụ Internet và thông tin trên
mạng mới nhất (thuvienphapluat.vn)
 Mức độ
Quan trọng Quan tâm
chêch lệch
Rất quan Rất quan
33% 23% 10%
trọng tâm

Quan trọng 51% Quan tâm 53% 2%

Ít quan Ít quan tâm

8% 18% 10%
trọng

Không Không
quan trọng 8% quan tâm 6% 2%

So what is the real reason why Gen Z hesitates to build a personal brand?
Benefit
 Most people realize the importance of building a personal brand,
but why do so few of them have a clear direction on building their personal brand?