Marketing Campaign: Oreo x Pokemon ( Feb 2024 in Vietnam

#Introduction about the company

# About the campaign
-Target Audience: people from the age of 6 to 25, more about media habit, about
the customer psychology=> Insight
-Key Message: Bring the happiness and family connection
-Communication Mix
+Viral marketing: Facebook post Hashtag: #TruyTìmMew. Or have kols to
advertise the campaign like Logan Paul, … More analysis (merit it brings: Can it
deliver the message to the customers, the effect on selling the product,…)
+Advertising: AIDA model (Lewis, 1898)
Attention: Draw Attention by posting video on Youtube and give some hint to the
audience about the collaboration, Open Event in shopping malls, … to announce
the program
Interest: The fans of Pokemon around the world will start to get curious about the
product that some of them don’t have interest in before. Also, the collaboration
will make Oreo look fresher and change their identity in the people’s view.
Desire: The fact that Oreo gives their customers free Pokemon Cards in each pack
of Oreo will create a higher desire for children and teenagers buying the products.
Action: The customers buy the product and participate in the campaign
+Sales Promotion: If you buy the Oreo x Pokemon product valued up to 125000
VND, you will receive a gift like: Oreo Pokemon Plate, Glass: Oreo x Pokemon
Cookie Holder, …. Moreover, with each pack of Oreo you buy, you will get a
Pokemon Card. Collect 16 card will get you a special prize, (more about the
effect)
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