1

TABLE OF CONTENTS

SR NO. TOPIC PAGE NO.

1 Abstract 3
2 Introduction 4-5
3 Role of social media in favour of small 6-8
businesses
4 Literature review 9-10
5 Research gap 11
6 Research Methodology 12
7 Research Analysis 13-15
8 Discussion/Conclusion 16-19
9 References 20-22

2
ABSTRACT

This ponder analyse how social media altogether impacts the decision-making forms of
dynamic clients. The quick development of social media stages requires marketers and
businesses to get it their affect on shopper behaviour. This ponder employments a non-
probability inspecting (comfort inspecting) approach to investigate the subtleties of how
social media impact choice making and ensuing buy behaviour. In this think about, we look
at different social media intelligent and how they impact customers to shop little businesses
through subjective investigation and study reactions.

Examining social media's impact on consumer decision-making in Indian Society, where its
adoption is growing with 398.0 million users aged 18 or older in early 2023 according to
Forbes, provides vital insights into the psychological workings of consumer behaviour
theory.
This study finds numerous ways in which social media platforms influence decision-making
processes by closely examining the behaviour of frequent users. elements like peer
User-generated content, brand interaction, influencer marketing, and recommendations all
stand out as important factors in determining how customers view and behave.

In addition, this study assesses the effectiveness of decision-making influenced by social

media by examining the success rate of purchases made via these channels. According to the
survey, these channels are mainly Instagram, YouTube, Pinterest, and Facebook respectively
This study intends to clarify the degree to which consumers rely on social media in their
purchase journey especially with small businesses present on e-commerce platforms and the
resulting satisfaction levels by investigating the relationship between social media
interactions and purchasing behaviour.

Fostering entrepreneurial growth and economic development requires an understanding of

how small firms may leverage social media platforms to engage with their target audience
and drive sales. The research findings show the transformative potential of social media's
effect on customer decision-making and inclination towards small businesses, which adds to
the body of knowledge on digital marketing and small business management.

Keywords- social media, social media interaction, Consumer-decision making, Consumer

behaviour theory, Purchase behaviour, Marketing strategy, User-generated content.

3
INTRODUCTION

In the contemporary Digital World social media plays an integral role in influencing
consumer behaviour and decision-making processes globally. India is one of the biggest and
most active marketplaces for social media interaction due to the country's rapid rise in
smartphone usage and internet access. The purpose of this study is to examine the complex
relationship that exists between social media usage and Indian active users' patterns of
consumer decision-making concerningsmallbusinesses.

Over the last few years, social media client numbers in India have grown exponentially. As of
January 2024, it is estimated that there are approximately 755,47 million clients in India.
[Demands age] This makes it the second largest all-inclusive social media client nation after
China, with well-known locales such as Facebook, Instagram, twitter, and Youtube having a
significant impact on acquiring choices
.
To understand how social media influences shopper decisions in India, it is necessary to take
a comprehensive approach. First, it is important to consider the changing social economy and
psychological makeup of social media customers in India. Factors such as age, gender, social
class, and social foundation all play a significant role in determining customer preferences
and behaviour’s.

In addition, peer proposals and social influencers have a significant impact on client views
and behaviour. Micro influencers, in particular, have a significant impact with niche
audiences, providing credibility and authenticity to small firms’ marketing efforts. Small
businesses can expand their reach and impact customer preferences by intentionally
collaborating with influencers that share brand values, resulting in increased activity and
conversion rates.

The impact of social media extends beyond brand mindfulness to make a difference in
shopper decisions. From product disclosure and investigation to post-buy input and
promotion – social media capacities serve as a whole biological system where shoppers
connected with small companies at every stage of their buying journey. Understanding the
sequential steps of client decisions on social media allows small businesses to re-engineer
their basic methodology and improve their advanced closeness for optimal impact

Be that as it may, despite the opportunities that social media presents to small businesses,
disincentives remain. Issues like algorithm change, staging, and substance weakness create
significant barriers to successfully locking in buyers and standing out from the crowd of PCs.
Additionally, the changing environment of social media stages requires gradual adaptation
and imagination.

4
In this question, we focused on using a comfort-testing approach to explore how social media
has a significant effect on expanding the reach of small businesses. We found that people
aged 18-24 had the highest levels of social media engagement around small businesses.
Using a subjective approach, this ponder seeks to provide unpretentious insights into the
fundamental thought processes, preferences, and behaviour that influence client decisions in
favour of small businesses. At last, the comes about of this conceptualizing session point to
assist little commerce proprietors, marketers and choice producers get it how social media
can be utilized to drive development and victory in an progressively computerized world.
Social media stages have ended up an necessarily portion of exchange appears today. . .
innovation that gives one of a kind openings to extend brand mindfulness, client engagement
and income.
According to later views, more than [80%] of customers worldwide use social media to find
modern products and management systems, demonstrating the strong impact these steps have
on customer behaviour.
Despite the opportunities that social media offers to small businesses. , barriers remain.
Problems such as algorithmic renewal, scene immersion and substance weakness make it
difficult for buyers to stand out from the confinement and constant confusion. To stay
significant and competitive within the ever-changing world of social media, little businesses
must continually adjust and move forward their operations to meet security concerns, real-
world challenges, and changing client inclinations.
Given this complexity, this term paper endeavors. to do fair that. utilize a non-probability
testing strategy to capture the differing viewpoints and encounters of buyers with little
businesses on social media. on stages..By adopting a qualitative approach, this study aims to
unearth nuanced insights into the underlying motivations, preferences, and behaviours driving
consumer decisions in Favor of small businesses. Ultimately, findings from this research
endeavour to inform small business owners, marketers, and policymakers alike in leveraging
social media as a catalyst for growth and success in an increasingly digital marketplace.

5
Role of social media in favour of small businesses

The impact of social media on client choices in Favor of little businesses has been critical
in later a long time. Social media stages have ended up basic devices for businesses to
reach their target gathering of people, construct brand mindfulness, and drive deals. Here
are a few ways in which social media stages, such as Instagram, Twitter, LinkedIn, and
YouTube, have affected little businesses:
1.ExpandedPerceivability:
Increased visibility: Social media stages give little businesses a more extensive reach than
conventional promoting strategies. By making locks in substance and leveraging focused
on promoting, little businesses can draw in unused clients and hold existing ones:
More extensive Group of onlookers Reach:
Social media stages permit small businesses to reach a more extensive group of onlookers
compared to conventional promoting strategies. By making locks in substance and
leveraging focused on publicizing, little businesses can draw in modern clients and hold
existing ones
Influencer Showcasing: Collaborating with social media influencers can help little
businesses reach a bigger group of onlookers and construct beliefs with potential clients.
Influencer promoting can be especially compelling on stages like Instagram, where the
visual substance is predominant
Client Engagement :social media permits little businesses to lock in straightforwardly
with their clients, cultivating a sense of community and dependability. Reacting to client
requests and input in a convenient and bona fide way can help construct a solid brand
notoriety

2.Influencer Marketing:
Joining forces with social media influencers can help little businesses reach a bigger
gathering of people and construct beliefs with potential clients. Influencer showcasing can
be especially viable on stages like Instagram, where visual substance is predominant.
Influencer showcasing could be a vital organization between brands and prevalent social
media clients to advance items or administrations. It has gotten to be progressively
prevalent due to the rise of social media stages and the developing effect of influencers on
buyer buy choices. Here are a few key viewpoints on influencer promotion.
Collaboration with Influencers:
Brands collaborate with influencers to form a substance that promotes their items or
administrations. This could incorporate supported posts, item audits, instructional
exercises, and more
Realness: Realness is vital in influencer promotion. Brands ought to be an accomplice
with influencers whose content adjusts to their values and brand message. This makes a
difference in forming honest-to-goodness and dependable supports that reverberate with
the gathering of people
Assortment of Influencers: Influencer promoting can include a run of influencers, from
large-scale and mega influencers with expansive followings to miniaturized scale and

6
 nano influencers with smaller but exceedingly locked-in groups of onlookers. Brands can
select influencers based on their stage inclinations and the measure of their taking after

3. Customer Engagement: Client engagement alludes to the different intelligence and

encounters that trade has with its clients. It includes making a positive and vital client
involvement that cultivates devotion and drives rehash commerce. Here are a few key
angles of client engagement:
Responsiveness: Reacting to client requests and input conveniently and truly is vital for
building belief and dependability. This could be done through social media, e-mail, or
other communication channels.
Personalization: Personalizing the client encounter can help businesses stand out and
create a more vital interaction. This could be accomplished through custom-made
substance, item proposals, and tending to clients by title.
Criticism and Surveys: Empowering clients to take off surveys and giving a stage for
them to share their encounters can help businesses recognize zones for change and make
vital changes to serve their clients.

4. E-Commerce: E-commerce integration alludes to the method of coordinating online

shopping highlights into social media platforms, permitting clients to create buys
straightforwardly inside the app. This has gotten to be progressively prevalent as social
media has advanced to become a noteworthy stage for online shopping. Here are a few
key viewpoints on e-commerce integration:

Streamlined Shopping Encounter :E-commerce integration gives a consistent shopping

involvement for clients, permitting them to browse items, make buys, and track orders all
inside the social media stage.
Expanded Deals: By making it less demanding for clients to form buys, e-commerce
integration can lead to increased deals for businesses. This will be especially
advantageous for little businesses looking to grow their reach and drive development.
Progressed Client Involvement: E-commerce integration can make strides the overall
client involvement by reducing the number of steps required to create a buy. This will
lead to higher change rates and expanded client fulfilment.

5. Real-time Feedback: Here are some of the main features of real-time input based on
sources: Real-time criticism can be a modern approach to executive management where
representatives receive fast and continuous input throughout the year. It aims to guide and
build employees by providing them with useful knowledge about their performance, benefits
and development areas..
Immediate and Continuous Criticism:Compared to conventional input strategies, real-time
input is more immediate and continuous. This allows employees and management to provide
real-time input and help employees immediately change their performance based on metrics.

7
Critical Circle: Notable is the creation of a critical circle where HR staff can provide upward
criticism highlighting real-time. criticism This two-way strategy ensures that criticism is non-
hierarchical and fosters an atmosphere of trust and open communication.
Implementation ahead: Employees can quickly identify areas for development and achieve
their goals by receiving real-time criticism. This gives them more self-confidence,
confirmation of their work and a clear path to competence development.

8
Literature Review

The computer age has changed customer behaviour and social media stages play an important
role in influencing purchasing choices. Different schools of thought have studied this miracle
and observed how social media influence brand awareness, product differentiation and
ultimately customer choice (Smith et al. 2012). In this review, we delve deeper into the topic
and focus on the knowledge of how social media influences customers' choices to support
small businesses.

Existing Research on Social Media Influence:

Brand Presentation and Awareness :Small businesses can use social media to build distinctive
brand credentials and awareness, focusing on promoting strategies and gathering people's
cooperation. Tremlett et al. (2019) highlight the value of social media for small businesses to
engage with neighbourhood customers and increase brand awareness.

Buyer engagement and product differentiation: Hennig-Thurau et al. (2010) emphasize the
importance of social media in promoting two-way contact between buyers and firms. This
allows for product critiques, questions, and easier supply arrangements that allow small
businesses to differentiate potentially superior products.

Buyer Engagement and Product Recognition: Verhoef et al. (2020) emphasize the importance
of social media in the two-way contact between buyers and entrepreneurs. It allows for
product reviews, surveys and easier shopping participation. Positive online reviews and
customer information can have a big impact on small business product recognition, making
them more attractive to buyers than larger organizations with less of a personal touch..

Opportunities for this Research:

This research niche provides an interesting opportunity to further investigate customer

behaviour, particularly the choice to choose small businesses based on social media
influence. Here are some suggested research areas:

Enthusiastic connection: Small businesses can use social media to create a more personalized
brand image and storytelling. Bhattacharya and Mitra (2019) found that it creates passionate
bonds with buyers and influences their decision making. Small businesses can use social
media to emphasize their values, community collaboration and the human component behind
the brand, potentially creating a more noticeable, passionate connection with customers.

User-generated content and belief: Customer surveys, testimonials and images of anything on
social media can have a huge impact on brand belief. Chevalier and Chevalier (2016)
investigated how user-generated content affects customer trust in small projects compared to
large organizations. Real reviews and real customer testimonials on social media can help
small businesses in still trust and validity that can be greater than standard informational
messages from larger organizations.
.

9
Personalized Buyer Engagement:
Social media focuses on interaction and communication. Constantinides and Lorimer (2014)
examine how small businesses use social media to tailor purchase engagement. This seems to
include responding to comments and messages, making personal suggestions or advertising
based on the customer's inclinations. Small businesses that appear in a more personalized and
intuitive way can differentiate themselves from larger businesses that use a more non-specific
approach that can influence purchasing choices.
This is a serious study that helps better understand how social networks help small businesses
compete. researching these topics.

RESEARCH GAP
This survey investigates the impact of social media on customer decision-making and its role
in low-income trade fairs, the gap is in understanding the various variables that tip the scales
in favor of small businesses in particular. Current research may not satisfactorily describe
how social media shapes local people's willingness to purchase the national and universal
options they can choose from. Diving deeper into this particular customer behaviour—the
choice to choose a small business based on social media influence—seems to offer some
worthwhile experiences. This gap provides an opportunity to explore perspectives as well as
the passionate association cultivated by social media, the effect of user-generated substance
on belief in small businesses, or how social media personalizes the purchasing encounter for
small and larger businesses..

RESEARCH OBJECTIVE

The purpose of this study is to examine the impact of social media on consumer decision
making and small business support. Explore how social media allows small businesses to
meet customers one-on-one and how this can influence purchasing choices. Using secondary
sources and subjective research, the influence of social media and the components that
determine customer choices are explored.

10
RESEARCH METHODOLOGY

Research Methodology
This study examines the impact of social media on consumer decision making in favor of
small businesses..
Sampling Design:
Data were collected using the convenience survey method. This procedure involves hiring
people who are immediately available and accessible to the analyst. Members signed up
online by completing a survey through Google Shapes.
Data Collection Instrument:
The self-administered test was administered using Google Shapes. The survey had 17
questions about participants' social media usage, discriminating ability of small businesses on
social media and decision patterns when comparing small businesses to larger projects. The
survey included a combination of address models such as multiple choice, Likert scale and
open-ended questions
Data Collection Procedure:
The Google Frame survey was conveyed over a few websites. This incorporates social media
administrations such as WhatsApp and Instagram that are important to shopper interface. A
brief depiction of the points of the consider and an welcome to take part were joined to the
study interface.
Sample Size:
The Google Form received a total of 100 replies. While convenience sampling simplifies data
collection, it is critical to recognize the limits associated with sample size and
generalizability.
Data Analysis:
The collected data will be evaluated using statistical methods relevant to the question format.
Descriptive statistics will be utilized to characterize participant demographics, social media
usage patterns, and attitudes toward small companies. For Likert scale data, metrics of central
tendency (mean, median) and dispersion (standard deviation) will be computed. Open-ended
replies will be thematically evaluated to reveal recurring patterns and insights.
limitations:
This study recognizes the limitations of the selected approach. Convenience sampling adds
bias since participants are not selected at random from the total population. The sample size
of 100 individuals may not be sufficient to generalize the results to a larger population.
Furthermore, relying entirely on online data collection methods may omit people who do not
actively utilize social media platforms.

11
RESEARCH ANALYSIS

Demographics:

The analysis reveals a trend towards a younger demographic being highly engaged with
social media and small businesses. The largest portion of respondents falls within the 18-24
age group, suggesting that young adults are particularly active users of social media platforms
and demonstrate a keen interest in supporting small businesses they encounter online.
Interestingly, the data indicates a healthy mix of genders participating in the survey,
highlighting that social media engagement with small businesses isn't limited by one specific
gender group.

Question2 analysis

Social Media Usage:

The review highlights the central role of social media in people's daily lives. A notable group
of respondents described social media stages in everyday situations. This means that social
media has become the coordinates of many people's schedules, making it the main place for
small businesses to communicate with potential customers..

Preferred Platforms: The study sheds light on the most familiar social media phases of the
studied population. Instagram, YouTube and Facebook emerged as clear pioneers. With this
beneficial information, small businesses can consciously focus their advertising efforts on
these stages, maximizing reach and potential to engage with their target audience..

12
Discovering Gems:

The consider highlights the critical part social media plays in making a difference customers
discover modern little businesses. Most respondents demonstrated that they found little
businesses through social media. This highlights the tremendous potential of these stages for
little businesses to extend their perceivability and pull in unused clients..

Turning Discovery into Action:

The enthusiastic review illustrates the strong willingness of respondents to support small
businesses found on social media. Many members noted that they did not find small
businesses through these stages, but also bought. This means real and measurable benefits for
small businesses that can profitably use social media.

Engagement is Key: For little businesses on social media, it's critical to get it what substance
resounds most with potential clients. Inquire about appears that genuineness and individual
significance are key drivers of client engagement in little trade campaigns. In case substance
feels true and specifically addresses users' interface and needs, they are more likely to pay
consideration and possibly change over to clients.

Figure 1insights of Q10

13
Direct Communication: The insight provides useful insights into how customers want to
receive special offers and discounts from small businesses on social media. Coordinated
messaging and social media were preferred strategies by many respondents. This suggests
that customers appreciate a more personal approach and coordinated communication with
supported companies. By prioritizing personal interaction and advertising through these
channels, small businesses can create strong bonds with their customers.

14
DISCUSSION/CONCLUSION

Computer-based innovation has ushered in the modern era for small businesses. The stages of
social media have changed the way companies interact with their customers, creating an
energetic and open environment where people can gather and develop brand loyalty. This
study jumps into the hearts and minds of today's social media customers, especially those
looking to discover and support small businesses. Understanding the social economy, trends
and trends in social media allows small businesses to create customized strategies to
maximize their online presence and connect with this important customer base.

The overview gives a clear picture of the target group:

as young. , a closeted age that thrives on social media. Most of the reactions are between the
ages of 18 and 24, which shows that this age group has thrived on social media and easily fits
their lifestyle. This often empowers small businesses because it is a sign of a responsive
gathering of people who want to discover modern brands and products online. Additionally,
the study's tailored representation of sexual orientation dispels any notion of a single target
group. Social media has entered the global arena, allowing small businesses to lock in many
potential customers.

The report highlights the clear affect that social media has on our every day lives. Social
media has gotten to be an unavoidable portion of cutting edge life, as a huge number of
respondents concede to utilizing it on a day by day premise. This gives little businesses a
awesome opportunity to set up themselves within the advanced world. Little businesses can
specifically enter the ordinary mindfulness of their target group of onlookers by creating
curiously substance and carefully utilizing diverse stages.

Be that as it may, basically being visible on social networks is not enough. The overview
identifies the stages where people spend most of their time. Instagram, YouTube and
Facebook have emerged as the clear pioneers of social media participation. By focusing their
efforts on these steps, small businesses can ensure that they achieve their goals of gathering
people where they are most dynamic. Think of a pastry shop that showcases its delicious

15
cakes on Instagram, a yoga class that offers instructional videos on YouTube, or a clothing
store that hosts live auctions on Facebook. there are unlimited offers for an association
focused on promoting and gathering people..

The esteem of social media goes past brand acknowledgment. The report highlights the
platform's victory in empowering clients to find unused little businesses. Most respondents
found little businesses through social media, emphasizing its work as a springboard for
modern ventures. Typically a amusement changer for little businesses because it levels the
playing field and gives them a awesome instrument to compete with bigger built up brands.
Small businesses must carefully use social media instruments and calculations to induce their
special offerings before potential clients who are effectively looking for unused items and
administrations..

But revelation is a fair first step. The survey enthusiastically shows the strong enthusiasm of
the respondents to interpret the announcement as an action. A significant number of members
reported that they did not seek out small businesses through social media, but instead
purchased from them. This is a concerted and measurable benefit for small businesses that
can profitably use social media management. Social media can not only increase honest brand
awareness, but it can also develop a solid customer base by creating a cohesive connection
between energetic store owners and excited customers.

The key to unlocking this potential is understanding what really resonates with customers.
The study sheds light on the substance that motivates customers to lock in a small business.
Reality and individual meaning rule. Customers are more likely to stop looking and think
when the substance feels real and speaks directly to their interface and needs. Gone are the
days of non-specific disclosure effects. Today's social media crowd needs personal
encounters and relatable content. A small shopkeeper with an energy for handmade
decorations can share the behind-the-scenes of planning, while a nearby bookstore can host
online book club discussions—good examples of how small businesses can use authenticity
and a personal connection. create a solid presence on social media..

16
At long last, the think about gives valuable data almost how individuals favor to get
uncommon offers and rebates. Numerous respondents select coordinate mail and social media
publicizing over conventional promoting strategies. This shows a move to a personalized
approach to promoting. Clients adore the effortlessness and coordinate contact of this
strategy. Little businesses can take advantage of this drift by making custom offers and
extraordinary offers sent specifically to their followers' inboxes. This makes a sense of
eliteness and fortifies the relationship between commerce and client, coming about in a win-
win circumstance.

At last, the social media biological system offers numerous openings for little businesses.
Understanding the socioeconomics, behaviors and inclinations of today's social media-savvy
customers permits little businesses to create customized methodologies that not as it were

17
increment brand presentation, but too develop a faithful client base. Small businesses can
flourish within the advanced age by deliberately utilizing the foremost well known channels,
giving authentic and engaging substance, and centering on coordinate communication with
their group of onlookers. The longer term of trade is interlaced with social media and little
trade adjustment and selection

18
Survey Questionnaire

https://forms.gle/apbiuVareaP4zc1r9

References

https://www.theseus.fi/handle/10024/62367
https://core.ac.uk/download/pdf/303926323.pdf
https://www.inderscienceonline.com/doi/abs/10.1504/IJIDS.2019.101994
https://www.academia.edu/download/55819360/mine.pdf
https://www.researchgate.net/profile/Sachin-Gupta-62/publication/
342638389_Impact_Of_Social_Media_On_Consumer_Behaviour/links/
5efdedcf299bf18816fa704c/Impact-Of-Social-Media-On-Consumer-Behaviour.pdf
https://www.researchgate.net/profile/Prasath-Perumal/publication/
326294733_INFLUENCE_OF_SOCIAL_MEDIA_MARKETING_ON_CONSUMER_B
UYING_DECISION_MAKING_PROCESS/links/5b447c67a6fdcc661914415c/
INFLUENCE-OF-SOCIAL-MEDIA-MARKETING-ON-CONSUMER-BUYING-
DECISION-MAKING-PROCESS.pdf?_sg
%5B0%5D=started_experiment_milestone&origin=journalDetail&_rtd=e30%3
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3747699
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2960899
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3822883
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4742330

19
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3928462
https://core.ac.uk/works/136977626
https://core.ac.uk/works/85598622
https://core.ac.uk/works/8130025
https://core.ac.uk/works/123532504
https://eds.p.ebscohost.com/eds/viewarticle/render?
data=dGJyMPPp44rp2%2fdV0%2bnjisfk5Ie45PFItqauT66k63nn5Kx94um
%2bS62os0ewprBMnqq4S66wskmexss
%2b8ujfhvHX4Yzn5eyB4rOvTrWssEmwprNLpOnnfLvbtE202uNNsKOwSuOvq0zkqb
BFt6azequur3y3qrF6tK3iSLW28H3i3%2fE%2b6tfsf7vb7D7i2Lt97OqkjN
%2fdu1nMnN%2bGu6e0Sa%2botlC0pqR
%2b7ejrefKz5I3q4vJ99uoA&vid=0&sid=e656de52-22e9-4f32-905b-
81d943b67d07@redis
https://eds.p.ebscohost.com/eds/viewarticle/render?
data=dGJyMPPp44rp2%2fdV0%2bnjisfk5Ie45PFItqauT66k63nn5Kx94um
%2bS62os0ewprBMnqq4S66wskmexss
%2b8ujfhvHX4Yzn5eyB4rOvTrWssEmwprNLpOnnfLvbtE202uNNsKOwSuOvq0zkqb
BFt6azequur3y3qrF6tK3iSLW28H3i3%2fE%2b6tfsf7vb7D7i2LuB7N6kjN
%2fdu1nMnN
%2bGu6iyTreqtEq0nOSH8OPfjLvc84Tq6uOQ8gAA&vid=0&sid=e656de52-22e9-4f32-
905b-81d943b67d07@redis
https://eds.p.ebscohost.com/eds/viewarticle/render?
data=dGJyMPPp44rp2%2fdV0%2bnjisfk5Ie45PFItqauT66k63nn5Kx94um
%2bS62os0ewprBMnqq4S66wskmexss
%2b8ujfhvHX4Yzn5eyB4rOvTrWssEmwprNLpOnnfLvbtE202uNNsKOwSuOvq0zkqb
BFt6azequur3y3qrF6tK3iSLW28H3i3%2fE
%2b6tfsf7vb7D7i2Lt94unjeumc8nnls79mpNfsVbGstEyvqLY%2b5OXwhd
%2fqu37z4uqM4%2b7y&vid=0&sid=e656de52-22e9-4f32-905b-81d943b67d07@redis
https://eds.p.ebscohost.com/eds/viewarticle/render?
data=dGJyMPPp44rp2%2fdV0%2bnjisfk5Ie45PFItqauT66k63nn5Kx94um
%2bS62os0ewprBMnqq4S66wskmexss
%2b8ujfhvHX4Yzn5eyB4rOvTrWssEmwprNLpOnnfLvbtE202uNNsKOwSuOvq0zkqb
BFt6azequur3y3qrF6tK3iSLW28H3i3%2fE%2b6tfsf7vb7D7i2Lt68e6kjN%2fdu1nMnN
%2bGu6e1Tq6osE6zr6R%2b7ejrefKz5I3q4vJ99uoA&vid=0&sid=e656de52-22e9-4f32-
905b-81d943b67d07@redis
https://eds.p.ebscohost.com/eds/viewarticle/render?
data=dGJyMPPp44rp2%2fdV0%2bnjisfk5Ie45PFItqauT66k63nn5Kx94um
%2bS62os0ewprBMnqq4S66wskmexss
%2b8ujfhvHX4Yzn5eyB4rOvTrWssEmwprNLpOnnfLvbtE202uNNsKOwSuOvq0zkqb
BFt6azequur3y3qrF6tK3iSLW28H3i3%2fE
%2b6tfsf7vb7D7i2Lt94unggeWc8nnls79mpNfsVePa8Xrn3axZtaawTbKntU

20
%2b0nOSH8OPfjLvc84Tq6uOQ8gAA&vid=0&sid=e656de52-22e9-4f32-905b-
81d943b67d07@redis
https://eds.p.ebscohost.com/eds/viewarticle/render?
data=dGJyMPPp44rp2%2fdV0%2bnjisfk5Ie45PFItqauT66k63nn5Kx94um
%2bS62os0ewprBMnqq4S66wskmexss
%2b8ujfhvHX4Yzn5eyB4rOvTrWssEmwprNLpOnnfLvbtE202uNNsKOwSuOvq0zkqb
BFt6azequur3y3qrF6tK3iSLW28H3i3%2fE%2b6tfsf7vb7D7i2Lt94unmi
%2fKc8nnls79mpNfsVePa8YDx6qxg0cqxTLOqrEmsqKR
%2b7ejrefKz5I3q4vJ99uoA&vid=0&sid=e656de52-22e9-4f32-905b-
81d943b67d07@redis
https://eds.p.ebscohost.com/eds/viewarticle/render?
data=dGJyMPPp44rp2%2fdV0%2bnjisfk5Ie45PFItqauT66k63nn5Kx94um
%2bS62os0ewprBMnqq4S66wskmexss
%2b8ujfhvHX4Yzn5eyB4rOvTrWssEmwprNLpOnnfLvbtE202uNNsKOwSuOvq0zkqb
BFt6azequur3y3qrF6tK3iSLW28H3i3%2fE
%2b6tfsf7vb7D7i2Lt94unfgfCc8nnls79mpNfsVePa8Xnn6Kx87d
%2bsRqykrEaspKxGrK60TrCt4EuyrOFL4qy2TbDctEjf2bZOrqqwSrfYt3uxnOSH8O
PfjLvc84Tq6uOQ8gAA&vid=0&sid=e656de52-22e9-4f32-905b-81d943b67d07@redis
https://eds.p.ebscohost.com/eds/viewarticle/render?
data=dGJyMPPp44rp2%2fdV0%2bnjisfk5Ie45PFItqauT66k63nn5Kx94um
%2bS62os0ewprBMnqq4S66wskmexss
%2b8ujfhvHX4Yzn5eyB4rOvTrWssEmwprNLpOnnfLvbtE202uNNsKOwSuOvq0zkqb
BFt6azequur3y3qrF6tK3iSLW28H3i3%2fE%2b6tfsf7vb7D7i2LuA6N6kjN
%2fdu1nMnN%2bGu6ewS6%2bts0y3qqR
%2b7ejrefKz5I3q4vJ99uoA&vid=0&sid=e656de52-22e9-4f32-905b-
81d943b67d07@redis
https://eds.p.ebscohost.com/eds/viewarticle/render?
data=dGJyMPPp44rp2%2fdV0%2bnjisfk5Ie45PFItqauT66k63nn5Kx94um
%2bS62os0ewprBMnqq4S66wskmexss
%2b8ujfhvHX4Yzn5eyB4rOvTrWssEmwprNLpOnnfLvbtE202uNNsKOwSuOvq0zkqb
BFt6azequur3y3qrF6tK3iSLW28H3i3%2fE%2b6tfsf7vb7D7i2Lt94unih
%2bic8nnls79mpNfsVePa8Xzt4KxJ4NnkS6%2bs4XmxqbVMs6uzUK6v4XyvrOJ94Ky
3UOPY3z7k5fCF3%2bq7fvPi6ozj7vIA&vid=0&sid=e656de52-22e9-4f32-905b-
81d943b67d07@redis
https://eds.p.ebscohost.com/eds/viewarticle/render?
data=dGJyMPPp44rp2%2fdV0%2bnjisfk5Ie45PFItqauT66k63nn5Kx94um
%2bS62os0ewprBMnqq4S66wskmexss
%2b8ujfhvHX4Yzn5eyB4rOvTrWssEmwprNLpOnnfLvbtE202uNNsKOwSuOvq0zkqb
BFt6azequur3y3qrF6tK3iSLW28H3i3%2fE%2b6tfsf7vb7D7i2Lt94unih
%2bic8nnls79mpNfsVePa8Xzt4KxM46%2b0TLGpr0yx199MsazhUK6v41Cu3OJK4dri
TuKp3z7k5fCF3%2bq7fvPi6ozj7vIA&vid=0&sid=e656de52-22e9-4f32-905b-
81d943b67d07@redis

21
22
23
24