Unit 4 Marketing – Advertising

Vocabulary Quiz
Context clues to identify meaning
Exercise 1. Read the sentences and underline the context clues that help you
determine the meaning of each bold word.
1. That ad is so big and colorful. It’s very eye-catching.
2. That radio station plays the same ads all day. It’s tedious to hear them over and
over.
3. Commercials in prime time are the most expensive because the largest number of
people watch TV then.
4. We really need a more aggressive marketing strategy to push this product if we
want it to sell more.
5. The ads for that new book are everywhere, but you shouldn’t believe the hype. I
read the book, and it’s terrible.
6. The slogan was so catchy I couldn’t stop thinking about it for days.
Exercise 2. Write each word from exercise 1 to match with the following definition.
1. boring and lasting a long time:
2. easy to remember: _
3. advertising that makes something seem better than it is:
4. the most popular time to watch TV:
5. interesting or attractive to look at:
6. to make something especially noticeable or attractive, so people will buy it:

Exercise 3. Choose the correct answer.

1. When the Pilgrims landed in what is now Massachusetts, they were fearful that the
Native Americans would attack them. However, the people that they encountered,
the Wampanoag Indians, were a peaceful and generous tribe.
A. meet
B. notice
C. fight
D. exchange
2. Our new alarm system will wake up the entire neighborhood if an intruder gets in
the house.
A. the person who paints or repairs old buildings
B. the person who wears one shoe on the wrong feet
C. the person who goes where one is not wanted or doesn't belong
D. the person who is very noisy
3. If you don't curtail your spending, you'll be broke in no time at all.
A. reduce
B. follow
C. behind
D. buy
4. No word must ever leak out about this military action! It has to be a clandestine
operation in order to succeed.
A. family
B. useful
C. dangerous
D. secret
5. It's not that I'm unfriendly, but sometimes I want to leave society behind and be
alone for a while.
A. people living as members of a group
B. homes with messy floors
C. the fastest runners
D. people who are afraid of Girl Scouts
6. There is no doubt that the idea of living in such a benign climate was appealing.
The islanders seemed to keep their vitality and live longer than Europeans.
A. tropical
B. not malignant
C. kind
D. favorable
7. Of course, I’m not saying that your plan is no good. I tend to be optimistic, so I
won’t be surprised when you succeed.
A. expecting the best to happen
B. needing glasses to see
C. full of gas
D. unselfish
8. Some people are sure that the new health care law will mean better care for
everyone.
Others argue that the law will mean less care and longer waiting lines for those
who need to see doctors. It's a controversy that will not go away soon.
A. have strong disagreements over
B. blow their noses into
C. need to pay for a visit to a doctor
D. eat with sweet candy
9. Brea and Elizabeth are having a dispute over which radio station to play at work.
It would be so much simpler if they both liked the same kind of music.
A. musical instrument
B. choice of music
C. discovery
D. disagreement
10. There is a large demand all over the United States for plants indigenous to the
desert. Many people in Arizona have made a good business of growing and selling
cacti and other local plants.
A. native
 B. necessary
C. foreign
D. alien

ANSWER KEY
Exercise 1.
1. That ad is so big and colorful. It’s very eye-catching.
2. That radio station plays the same ads all day. It’s tedious to hear them over and
over.
3. Commercials in prime time are the most expensive because the largest number of
people watch TV then.
4. We really need a more aggressive marketing strategy to push this product if we
want it to sell more.
5. The ads for that new book are everywhere, but you shouldn’t believe the hype. I
read the book, and it’s terrible.
6. The slogan was so catchy I could n’t stop think ing about i t for days.
Exercise 2.
1. tedious
2. catchy
3. hype
4. prime time
5. eye-catching
6. push
Exercise 3.
1. A
2. C
3. A
4. D
5. A
6. C
7. A
8. A
9. D
10. A