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Group-02 - Health Care Information System
Group-02 - Health Care Information System
Group-02 - Health Care Information System
Submitted To:
Bushra Humyra Esha
Senior Lecturer
Department of Business Administration,
East West University
Submitted By:
Group-02
Name ID NO Contribution
Sumaiya Chowdhury 2021-2-10-281 25%
Kazi Tanvir Ishtiaque 2021-2-10-111 25%
Borhan Uddin 2021-2-10-012 25%
Shafayetul Islam 2021-2-10-006 25%
Table of Contents
Introduction ................................................................................................................................................. 7
Core Offerings ............................................................................................................................................. 7
Customized MIS Solutions ..................................................................................................................... 7
Telemedicine Integration........................................................................................................................ 7
Data Analytics and Reporting................................................................................................................ 8
Patient Engagement Solutions ............................................................................................................... 8
Compliance and Security ....................................................................................................................... 8
Service details ............................................................................................................................................. 8
Figure 1Management Information System ............................................................................................... 9
Figure 2Interfacce ................................................................................................................................... 10
Why this is necessary for Bangladesh ..................................................................................................... 10
MISSION & VISION ................................................................................................................................ 10
Mission: .................................................................................................................................................. 10
Vision: .................................................................................................................................................... 11
Strengths of Sparkle Health ..................................................................................................................... 11
Weaknesses of Sparkle Health ................................................................................................................. 11
Opportunities of Sparkle Health ............................................................................................................. 12
Threats of Sparkle Health ........................................................................................................................ 12
Financial Analysis ..................................................................................................................................... 14
Net Present Value (Based on Assumption): ........................................................................................ 14
Table 1 Net Present Value ................................................................................................................ 14
Internal Rate of Return (Based on Assumption): .............................................................................. 14
Table 2 Internal Rate of Return ...................................................................................................... 14
Return On Investment (Based on Assumption): ................................................................................ 15
Profit Margin (Based on Assumption): ............................................................................................... 15
Above The Line (ATL) Marketing in Healthcare .................................................................................. 16
Application in Healthcare through MIS: ............................................................................................ 16
Below the Line (BTL) Marketing in Healthcare .................................................................................... 16
Application in Healthcare through MIS: ............................................................................................ 16
Marketing Mix of Sparkle Health ........................................................................................................... 17
1. Product: ......................................................................................................................................... 17
i) Integrated Electronic Health Records (EHR): ................................................................... 17
ii) Health Information Exchange (HIE) Platforms: ............................................................... 17
iii) Clinical Decision Support Systems (CDSS): ....................................................................... 17
iv) Telemedicine and Remote Patient Monitoring Solutions: ................................................. 18
v) Patient Engagement and Health Apps: ............................................................................... 18
2) Price: .............................................................................................................................................. 18
i) Transparent Pricing Models: ............................................................................................... 18
ii) Value-Based Pricing for Telehealth Services: .................................................................... 18
iii) Bundled Service Packages: ................................................................................................... 18
iv) Flexible Payment Options and Financing Plans: ............................................................... 19
v) Dynamic Pricing Strategies: ................................................................................................. 19
3) Place: .............................................................................................................................................. 19
i) Digital Health Platforms and Patient Portals:.................................................................... 19
ii) Interoperability and Integration with Existing Systems: .................................................. 19
iii) Telemedicine and Virtual Care Infrastructure: ................................................................. 20
iv) Geotargeted Marketing for Localized Access: ................................................................... 20
v) Mobile Health (mHealth) Applications: .............................................................................. 20
4) Promotion: ..................................................................................................................................... 20
i) Email Marketing: .................................................................................................................. 21
ii) Texting: .................................................................................................................................. 21
iii) Blog: ....................................................................................................................................... 21
iv) Social media:.......................................................................................................................... 21
v) Use internal marketing: ........................................................................................................ 22
Utilities in Management Information Systems ....................................................................................... 22
i) Electronic Health Records (EHR): .............................................................................................. 22
ii) Clinical Decision Support Systems (CDSS): ............................................................................... 22
iii) Health Information Exchange (HIE):............................................................................................ 23
iv) Telehealth and Telemedicine Platforms: ....................................................................................... 23
v) Revenue Cycle Management (RCM) Systems: ........................................................................... 23
vi) Patient Engagement Portals:.................................................................................................... 23
vii) Supply Chain Management: .................................................................................................... 23
viii) Population Health Management: ............................................................................................. 24
Recommendations ..................................................................................................................................... 24
Conclusion ................................................................................................................................................. 25
References .................................................................................................................................................. 26
Letter of Transmittal
We want to use this chance to extend our sincere gratitude to everyone whose blessing and
cooperation made it possible for this report to be made public. First, we want to thank
Allah, the Almighty, who ensured every effort was successful. Second, we thank Bushra
Humyra Esha ma’am Senior Lecturer in the business administration department, for her
unplanned but crucial assistance in properly putting together the report. She did everything
she could to help us by offering advice and information. By those, we felt comfortable
working on the subject.
Executive Summary
"MIS-based Healthcare System in Bangladesh" would likely highlight the integration of
Management Information Systems (MIS) in the healthcare sector. It would discuss the
potential benefits, challenges, and impacts of implementing such systems in improving
healthcare services, enhancing data management, facilitating decision-making processes,
and addressing healthcare accessibility issues in Bangladesh. The summary would touch
upon the role of technology in streamlining operations, ensuring efficient resource
allocation, and ultimately contributing to the overall advancement of healthcare
infrastructure in the country. We have also discussed the projected financial aspect of this
system including SWOT analysis and marketing advantages and disadvantages. This paper
also shows some much-needed recommendations for establishing this system effectively.
Introduction
The company “Sparkle Health” was established in 2023 to make the healthcare system easy
to get and affordable. “Sparkle Health” stands as a leading entity specializing in crafting,
implementing, and managing cutting-edge MIS solutions exclusively designed for the
healthcare sector in Bangladesh. The company prides itself on its commitment to
revolutionizing healthcare processes through comprehensive systems aimed at optimizing
data management, streamlining operations, and elevating patient care standards.
Core Offerings
At Sparkle Health, the primary thrust lies in crafting and refining Electronic Health Record
(EHR) systems. These solutions serve as secure repositories for holistic digital patient
records, encompassing vital medical history, treatment plans, diagnostic reports, and other
pertinent information. These robust EHRs are engineered to facilitate seamless data
management across diverse healthcare facilities.
Telemedicine Integration
The company does wonders in integrating telemedicine and remote monitoring capabilities
into healthcare systems. They engineer intuitive interfaces and tools that enable remote
consultations, real-time patient monitoring, and seamless communication between
healthcare practitioners and their patients.
Data Analytics and Reporting
Sparkle Health's forte lies in offering robust analytics and reporting features within its MIS
solutions. These encompass predictive analytics, data visualization tools, and performance
reporting mechanisms, empowering healthcare administrators to derive insights, identify
trends, and optimize resource allocation.
The company pioneers patient-centric solutions, crafting patient portals and mobile
applications. These platforms empower patients by granting access to their health records,
facilitating appointment scheduling, delivering educational resources, and ensuring secure
communication with healthcare providers.
Service details
This company “Sparkle Health” is based on a management information system that aims
to work for a revolutionary healthcare system in Bangladesh. Management Information
system-based healthcare plays a significant role in Bangladesh’s healthcare. There are
several reasons behind that. This is a service-based company and all the healthcare facilities
come under this.
NPV means the net present value of a company which is the difference between the present
value of the cash inflows and the cash outflow over some time.
IRR means Internal Rate of Return which is a financial tool for measuring the profitability
of an investment that takes into the account time value of money.
Months 1 2 3 4 5 6
Initial BDT
Investment (10,00,000)
After-Tax BDT BDT BDT BDT BDT IRR
Cash 1,20,000 1,50,000 1,70,000 1,80,000 2,00,000 52%
Flows
ROI means Return on Investment which is a well-known profit analysis tool used to
evaluate how an investment has performed.
ROI = Net Profit / Investment *100
= BDT 3,00,000 / BDT 10,00,000 *100
= 30%
ATL marketing refers to mass media strategies that target a broad audience. It includes
channels such as television, radio, print media, and outdoor advertising.
BTL marketing involves more targeted and direct methods of communication with
a specific audience. It includes activities such as events, sponsorships, direct mail,
and personalized outreach.
Application in Healthcare through MIS:
2) Price:
Determine the cost structure of implementing the MIS in healthcare settings. This
includes upfront costs, ongoing maintenance fees, and any additional expenses
associated with training and support.
3) Place:
Place refers to the distribution channels through which the MIS is made available to
healthcare providers. This could involve partnerships with healthcare institutions,
collaborations with healthcare IT vendors, or direct sales to hospitals and clinics.
Integrating Management Information Systems (MIS) into your marketing strategies for
healthcare brands can enhance efficiency and effectiveness.
4) Promotion:
Develop a comprehensive marketing and promotional strategy to create awareness
about the MIS in the healthcare industry. This could include online and offline
advertising, participation in healthcare conferences, and targeted promotional
campaigns. There are 5 Marketing Strategies for Healthcare information systems that
can we follow:
i) Email Marketing:
Despite all the technological advances, email marketing remains a mainstay. It
is well-suited for healthcare use because we can safely personalize the message,
but still avoid Protected Health Information. Emails are a practical way to keep
patients informed about developments that affect them or someone they
love. The downside is emails are also easy to ignore. we can make sure that use
some punchy headlines and patient-oriented messages to keep them engaged.
ii) Texting:
Like emails, text messaging is an effective way to reach out to patients in an
intimate way. They are also fast to write and read. Use them to inform patients
about upcoming appointments or changes that might affect their healthcare
journey. Make sure not to make an irritant of ourselves, though. That will tempt
them to block the number. Keep their messages on point. If we want to expand
on messaging, consider a messaging app like WhatsApp or Facebook
Messenger. That will allow us to target a larger group with critical messages.
For example, we might want to encourage patients to get a flu shot.
iii) Blog:
Blogs are a win-win scenario. We can create content that targets our ideal patient
or audience. At the same time, we can improve Search Engine Optimization
(SEO)on critical subjects that impact our business. For instance, a sports
medicine practice could write a blog series about concussions in contact sports.
This establishes the brand as an expert in the field, increases internet presence,
and may answer critical questions for patients and local influencers like coaches.
No matter what the industry, regular blog posts are good SEO.
Recommendations
1. Strategic Partnerships: Continue forming strategic alliances with local healthcare
providers and government bodies to enhance market penetration and ensure
smoother integration.
2. Community Engagement: Conduct awareness campaigns and community outreach
programs to educate and increase awareness about the benefits and functionalities
of advanced MIS solutions.
3. Adaptation and Localization: Prioritize further localization efforts to cater to diverse
linguistic and cultural needs within Bangladesh, ensuring maximum effectiveness
and ease of adoption.
4. Investment in Security Measures: Strengthen cybersecurity protocols and data
protection measures to address rising security concerns and build trust among
stakeholders.
5. Continuous Innovation: Maintain a focus on R&D to stay ahead in technological
advancements and consistently offer innovative solutions tailored to Bangladesh's
healthcare landscape.
Conclusion
In conclusion, the integration of a Management Information System (MIS) within
Bangladesh's healthcare sector presents a pivotal opportunity to revolutionize the delivery
of healthcare services. Through efficient data management, enhanced decision-making
capabilities, and improved resource allocation, an MIS-based system can significantly
improve patient care, accessibility, and the overall healthcare infrastructure in the country.
Embracing and implementing MIS technology is not just a step forward; it's a
transformative leap toward a more effective and inclusive healthcare system for all
Bangladeshis.
References
(1) sindhu (2023). How Management Information Systems (MIS) Improve
Healthcare Organizations. [online] Lamar. Available at:
https://degree.lamar.edu/online-programs/business/mba/management-
information-systems/how-mis-improve-healthcare-organizations/.
(4) Sinhasane, S. (2022). What Is Health Information System (HIS) & Its
Importance? [online] Mobisoft Infotech. Available at:
https://mobisoftinfotech.com/resources/blog/importance-of-health-
information-system/.
(5) Rock Content. (2023). Healthcare Marketing in 2023: The Guide to Ethical
Advertising. [online] Available at:
https://rockcontent.com/blog/healthcare-marketing/.
(8) Cutler, D.M. and Huckman, R.S. (2016). Leveraging Health Care IT
Investment. [online] Harvard Business Review. Available at:
https://hbr.org/webinar/2016/12/leveraging-health-care-it-investment
[Accessed 4 Dec. 2023].