Cavins Care milkshakes

Content
1.Product
2.Distribution
3.Communication
4.Pricing
5.Cost sheet

1. Product
Flavors: Minty Gulab (NUF) Size:80ml
Royal badam 180ml
Kesar Pista (NUF) 300ml
Tagline: Crafted with care, thick with flavor
 2. Distribution

Stage Best Channel Reason Cost factor

Startup D2C , E-commerce Building relationship, Distributor ,retailer ,

measuring performance selling cost (N/A)
and control customer
experience when
resources are less.

Growth Supermarkets Inc brand visibility & Packaging,

reach a larger customer distributor, selling
base. cost is low
Maturity Wholesalers , retailers help reach smaller Low cost and risk
retailers (Wholesaler)
Renewal revisiting D2C and Need to focus on cost- Distributor ,retailer ,
Focus on E-commerce cutting, target a loyal selling cost (N/A)
customer base Low packaging and
logistic cost (E-
Comm)

3. Communication
3.1 ATL
3.2 BTL
ATL:
-Eye-catching bus wraps or billboards that Utilize vibrant visuals and short, catchy slogans to capture
attention on the go

-Transit advertising which place eye-catching ads in train stations, bus stops, or subway cars to reach
a captive audience.
BTL:

-Sampling in supermarkets and student events.

-Sponsorships for college fest or blood donation camp

- Offering bundled deals

TTL:

-Social media food vloggers can be engaged for promotion

-Search engine optimization

4.Pricing

1. For Flavours like Royal badam

Analyzing competitor pricing for similar products, including:

 Standard milkshake flavors

 Premium milkshake flavors with unique ingredients
 Limited-edition milkshake flavors

2. For Flavours like Minty rose and kesar pista

Value-Based Pricing Framework:

-Base Price: Establish a base price based on the average price point for standard Cavin's
milkshakes and competitor products.

-Value Premium: Add a premium to the base price that reflects the additional value
proposition of the new flavors (e.g., 5-10% for unique flavors, 15-20% for premium
ingredients, additional premium for limited-edition).

-Competitive Benchmarking by final price remains competitive within the market

landscape (Don't overestimating customer's willingness to pay)
 5.Cost Sheet

S. Amount (in Amount (in

No. Particulars Type Rs.) Rs.)
Total Per Unit

Raw Material Purchased Variabl

1 Consumed e 11,20,000.00 11.20
Variabl
2 Direct Labour e 5,00,000.00 5.00
3 Prime Cost 16,20,000.00 16.20
4 Manufactuing Overheads-
Factory Power Fixed 3,00,000.00 3.00
Factory Rent Fixed 1,00,000.00 1.00
Variabl
Supervisor Salary e 5,00,000.00 5.00
Variabl
Other Manufacturing Overheads e 1,00,000.00 1.00
5 Manufacturing Cost incurred 10,00,000.00 10.00
6 Factory/Works Cost 26,20,000.00 26.20
7 Administrative Cost- 0.00
Office Rent Fixed 2,00,000.00 2.00
Depreciation Fixed 3,00,000.00 3.00
Variabl
Other Administrative Charges e 2,00,000.00 2.00
8 Cost of Production 33,20,000.00 33.20
9 Selling Overheads- 0.00
Variabl
Commission e 1,00,000.00 1.00
Variabl
Salesman Salary e 4,00,000.00 4.00
Variabl
Travelling Cost e 1,00,000.00 1.00
Variabl
Distribution cost e 2,00,000.00 2.00
Variabl
Promotion e 2,00,000.00 2.00
10 Cost of sales 43,20,000.00 43.20
11 Profit 6,80,000.00 6.80
12 Sales 50,00,000.00 50.00