Round

table
Submitted by:
Raghav Satija (102115002)
Tanish Kharkwal(102115008)
Pranav Modgil(102115009)
Shambhavi Singh(102115016)
Shashwat Kalra(102115272)

KEY PARTNERS
1. Sponsors: The primary
partners of the platform who
would provide financial
support to the users seeking
sponsorship.
2.Event Organizers:
Companies that organize
events could be our partners
to connect us with potential
sponsors.
3. Influencers: Social media
influencers to promote the
platform and attract users
seeking sponsorship.
4. Service providers (such as
legal or financial advisors) to
assist with sponsorship
management and
communication
5. Payment gateway
partners; to enable secure
online payment transactions
on the platform.
Domain registration: Rs. 2,375/month
Shared hosting: Rs. 675/month
Publicity (digital marketing, social media, ads): Rs. 40,000/month
Salaries (4 employees): Rs. 10,00,000/month
Office rent: Rs. 25,000/month
Software and tools (CRM,
Rs.10,000/month
Miscellaneous expenses
Rs. 15,000/month ; TOTAL= 10,93,050
BUSINNESS MODEL CANVAS
KEY ACTIVITIES
1. Identifying target audience.
2. Developing and maintaining the
platform (including design,
development, and testing)
3. Marketing and advertising to
increase visibility and attract
users and sponsors
4. Matchmaking between users and
sponsors based on their
respective needs and
preferences
5. Sponsorship management and
communication (such as contract
negotiation and follow-up)
KEY RESOURCES
1. Technology infrastructure
(such as servers, databases, and
software)
2. Skilled development team to
build and maintain the platform
3. Marketing and advertising
resources to promote the
platform and attract users and
sponsors
4. Customer support resources to
assist users and sponsors.
COST STRUCTURES
project management, etc.):
(utilities, office supplies, etc.):
VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTATIION
Roundtable reduces time by 1.Self-service platform with
giving contacts for the minimal human
1. Customers who prefer online
appropriate corporate intervention. services.(when company does
decision-makers. By 2. Support channels (such not lie in their accessible
assisting in finding the best location)
as email, chat, and phone)
solution for each party's
for assistance with
demands.
technical issues or
2. Customers(college event
management teams,
questions
societies,Athletes, artists,
Roundtable also reduce the
3.Continuous improvement musicians, filmmakers,
effort required from both
based on user feedback to entrepreneurs, and other
parties.
ensure a positive user individuals seeking sponsorships
experience Businesses, organizations, and
Our product offers the
individuals interested in
ability to link users with
supporting talented individuals
potential sponsors and CHANNELS
or causes that align with their
those in need of funding.
values or business objectives)
1. Social media
looking for sponsors.
Efficient and effective marketing
sponsorship matchmaking. 2. Influential marketing
3. Bulk buyers would include
3. word of mouth colleges who seek sponsorship
Streamlined sponsorship 4. Advertisements on for society events and events.
management and social media platform
communication. 4. Companies who want their
and more visited
profile to reach out to (colleges,
websites .
influencers)
REVENUE STREAMS
Subscription Tiers: (Monthly)
1.Free Tier
Commision : 10% till Rs. 1,00,000 and 7% above it.
Total Revenue: Rs. 2,00,000
2. PRO (500/month)
Commision earnings Rs. 3,00,000
Total Earning from Pro Tier in first month = Rs.
3,15,000
3. Advertisements- Rs. 2000 ; TOTAL= 5,17,500
FINANCE
modelling
 REVENUE STREAM
Subscription Tiers:
1.Free Tier
Basic prospecting platform
Basic Chrome extension
Facility to look up for sponsors
Commision : 10% till Rs. 1,00,000 and 7% above it

Calculation:

Taking an assumption of 50 C ustomers

and average of Rs. 30,000 - Rs. 5 0,000 in spo nso r ship.
Calculating the commision , it makes Rs. 3, 000 - R s. 5 , 000 in
commision per sponsorship wh ich makes R s. 1, 5 0, 000 - R s. 2, 5 0, 000
in commisi on earnings.

Taking Average - Rs. 2,00,000 in earnings f r o m co mmisio n.

Total Revenue: Rs. 2,00,000
 REVENUE STREAM
2.PRO (500/month)
2 Users / account
Direct phone numbers
Landline phone numbers
List management
List export
Usage analytics
Email addr esses
CSV enrichment
CRM (customer r elation sh ip man agemen t )
Commision : 10% till Rs. 1,00,000 and 7% abo ve it

Calculation:

Taking an assumpt ion of 3 0 cust omers in first mo nt h:

Subscription earning: 3 0X500= Rs. 15000
Taking an average of Rs. 1,00,000 in sponsorshi p per cust o mer,
Commision earnings = 10,000 X 3 0 = Rs. 3 , 0 0 ,0 0 0
Total Earning from Pro Tier in first mont h = R s. 3 ,1 5, 0 0 0
 SUBSCRIPTIONfeatures
CSV ENRICHMENT: is the process of adding or enhancing data to a CSV (Comma Separated Values)
file. It involves using external sources to obtain additional information, such as demographics,
company size, job titles, and contact information, and appending them to the existing CSV file.

CRM (Customer Relationship Management) integrations are connections between different software
applications that allow them to share data seamlessly. For example, integrating a CRM with an email
marketing tool would enable the CRM to automatically sync customer contact information with the
email tool's subscriber list.

SSO (Single Sign-On) is an authentication process that enables users to access multiple applications
with a single set of login credentials.

List management refers to the process of organizing and maintaining lists of information, such as
customer contact information or task lists. It is important for efficient record keeping and
communication.

List export is the process of extracting data from a list and saving it in a separate file format, such as a
CSV file or Excel spreadsheet.

Basic team management involves overseeing and coordinating the work of a group of people towards
a common goal. This can include assigning tasks, setting goals and deadlines, monitoring progress,
and providing feedback and support to team members.
 CASH FLOWStatement
BEGINNING PERIOD:
1ST APRIL 2023
BREAK EVENAnalysis
 BREAK EVENAnalysis
BASED ON THE CASH FLOW STATEMENT, THE TOTAL EXPENSES FOR THE TIME PERIOD IS RS.
1,61,16,600 INCLUDING THE INITIAL INVESTMENT OF RS. 30,00,000.

OUT STARTUP REACHES THE BREAK-EVEN POINT IN THE 18TH MONTH.

BREAK-EVEN POINT = CUMULATIVE REVENUE - CUMULATIVE EXPENSES

= RS. 2,35,74,772.51 - RS. 2,31,90,900
= RS. 3,83,872.51

BASED ON OUR CASH FLOW STATEMENT,

TOTAL EXPENDITURE DURING THE PERIOD = RS. 2,31,90,900
WE GENERATE REVENUE OF RS. 2,35,74,772.51 IN 18 MONTHS AND WE REACH BREAK-EVEN IN 18
MONTHS AFTER WE GENERATE A PROFIT OF RS. 3,83,872.51

THEREFORE, THE BUSINESS BECOMES PROFITABLE IN 18 MONTHS . THEREAFTER WHICH IT WILL

GENERATE INCREASING PROFITS.
BUSINESSModel
Our startup will operate as an online portal connecting people seeking sponsorships with
sponsors. Our platform will offer a streamlined and efficient way for athletes, artists, musicians,
filmmakers, entrepreneurs, and other individuals to find sponsors or sponsorships that align with
their needs and goals.

REVENUES:
Our revenue will come from commission fees on successful sponsorships facilitated through the
platform and a subscription model for users and sponsors to access premium features and
benefits. Our platform will offer a centralized and user-friendly interface for sponsorship
management and communication, along with matchmaking algorithms to suggest potential
sponsorships based on user preferences.
 STEPS OF ACTION
Step 1 Step 2 Step 3

Build the Platform

Conduct Market Research. Develop a Business Plan

Step 4 Step 5 Step 6 Step 7

Test and Launch Build a User Base Expand our Services Continuously Improve

www.roundtable.com
Conduct
MARKET RESEARCH
Conducting market research to understand the
needs and pain points of our target audience.
Gathering feedback from athletes, artists,
musicians, filmmakers, entrepreneurs, and
other individuals seeking sponsorships, as well
as businesses, organizations, and individuals
interested in sponsoring individuals or causes
that align with their values or business
objectives.
 Develop a
BUSINESS PLAN
Developing a comprehensive business plan that includes our
vision, mission, and goals. Determining our marketing
strategy, revenue model, and resources required to build and
launch our platform.
 Build the
PLATFORM
Building a user-friendly and secure online platform that connects users with
potential sponsors or sponsorships. This includes developing a matching
algorithm, payment gateway, and sponsorship management and
communication tools.

TEST & LAUNCH

Testing the platform for usability, functionality, and security. Once everything is
in place, launching the platform and start promoting it to our target audience.
Build a
USER BASE
Using a variety of marketing and advertising
channels to build our user base, including
social media platforms, influencer
partnerships, and advertising (online and
offline). Encouraging satisfied users to share
their positive experiences with others to drive
word-of-mouth marketing.
Expand your
SERVICES
As our platform grows, expanding our services to offer
additional features and benefits to users and sponsors.
Considering offering premium subscriptions for enhanced
visibility or access to additional sponsorship opportunities.
CONTINUOUS improvement
Continuously gather feedback from users and sponsors to
identify areas of improvement and iterateing our platform to
better meet their needs. As our platform scales, investing in
additional resources (such as technology infrastructure,
development team members, and customer support staff) to
accommodate increased demand.
Round Table

thank
You
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