Professional Documents
Culture Documents
Technology Innovation in Pumps, Channels and Wells
Technology Innovation in Pumps, Channels and Wells
promotion in practice:
pumps, channels, and wells
Reducing fuel consumption, emissions,
and costs
ISBN 81-7993-009-2
Published by
TERI
Darbari Seth Block Tel. 2468 2100 or 2468 2111
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India India +91 • Delhi (0)11
Preface v
Acknowledgements vii
Introduction 1
Index 89
Preface
There are today major concerns related to The title of this publication, Technology
climate change and the impact of human innovation and promotion in practice: pumps,
activities on the environment ranging from channels and wells, tells us that the human
the global to the very local level. There is and technical systems add up or, rather,
need to find solutions to this set of com- are extensions of each other.
plex problems, and the challenge lies in What is of unique value is that this book
identifying those actions that help in solv- is not ‘from the lab’, but comes ‘from the
ing global problems as well as those that field’. Various time-tested interventions
affect the lives of every community directly have been tried over the past five to eight
at the local level. Answers will lie in a mul- years, starting in North Bengal in India.
tiplicity of initiatives and actions, requir- However, it is also important to present
ing innovations that are institutional, policy new innovations to familiarize others with
related and technological in nature. the scope for fuel and emissions savings
It is in this regard that I am very happy that are possible with a series of uncompli-
to present this volume to its readers. It cated changes to a standard technology.
brings together the practical work done in Moreover, the improvements discussed in
improving the fuel efficiency of low-lift ir- this book enable win–win situations and cost
rigation systems. This is not a marginal savings being achieved. This is a very power-
topic in India. There are 5–10 million die- ful combination. It gives me all confidence
sel-operated tube wells in operation, almost that the different findings discussed in the
all owned privately, in many cases by small book will result in wide application – in
farmers.The book discusses the various im- India and elsewhere – provided they are
provements to groundwater lift technology introduced on a significant scale.
– the design of the pump set, the make-up
of the well, the choice of the irrigation chan-
nel, as also the human system involved in
this entiere cycle – and the promotion and R K Pachauri
marketing of new fuel-efficient techniques. Director-General, TERI
Acknowledgements
This book is so much the outcome of a col- Development Department of the Govern-
lective effort that it is hard to distinguish ment of West Bengal in persisting in in-
who contributed what. Over a number of cluding new technology in its packages;
years we have worked on improving and IDE in promoting the treadle pump in un-
promoting basic groundwater technology, charted territory and finally and very much
every time excited by new openings and im- the mistris that have helped to reality-check
provements. The cover of the book carries a the innovations. There are many but Bablu
few names, but there are many more of us. Roy and Gautam deserve special mention
Much of the ingenuity in detecting and as well as the mistri cooperatives that now
developing various technological break- are promoting most of the new techniques.
throughs has come from various people The Royal Netherlands Embassy in New
working in the field. Generous and crea- Delhi has been a source of assured support
tive inputs were given by many, but very to the North Bengal Terai Development
specially from Suresh Muregesu, D Konar, Project, under which much of the works
B K Mitra, T K De, S Pal, K K was done. We in particular salute P S Rao
Chakraborty, B Majumdar, U Ghosh, P of the Land and Water Section. Further,
Some, P K Sen and P K Biswas. We want to both ARCADIS Euroconsult and ICCO
mention Aris van Herwijnen here in par- (India Canada Organization) have been of
ticular – who did a lot of the work on the considerable help in supporting and pro-
well filters and stone-hammer. In promot- moting the new ideas beyond their remit.
ing the new technology Benu Kanta De, TERI, finally, has provided the conducive
Subrata Majumdar, Dhananjoy Roy, of environment for putting the detailed work
CDHI (Centre for the Development of in a larger perspective. In this regard we
Human Initiatives) and Guru Naik and would like to thank Dr Leena Srivastava,
Amithaba Sadangi of IDE (International Director, Regulatory Studies and Govern-
Development Enterprises) have been ex- ance division, TERI, New Delhi for her
ploring and breaking new grounds. constant encouragement and support. A
We also want to acknowledge the organi- special word of thanks to Poonam
zations that have had a very stimulating role Deveshwar, K P Eashwar, R K Joshi, R Ajith
in providing the critical mass in the proc- Kumar,T Radhakrishnan, and other text ed-
ess of promotion: pump manufacturers iting staff of the Publications Unit, for putting
such as Bharat, BSA, Field Marshal and everything in final shape under great time
Kirloskar; the Agricultural Department pressure. Thanks are also extended to P K
and the Water Resources Investigation and Jayanthan for indexing this book.
Introduction
Water is the single essential input required This is a staggering figure. It is almost twice
to sustain and increase agricultural pro- the national outlays on surface irrigation
ductivity in India. The country receives and flood protection and more than ten
about 1200 mm rainfall in an average year1 , times the public investment in water har-
yet rainfall throughout India is unevenly vesting. Apart from the subsidized electric-
distributed and very seasonal in character. ity tariffs, groundwater pumping is also
Hence, for part of the year, agriculture can supported through cheap diesel supplies.
only be sustained with irrigation. The ag- A recent TERI study (Pachauri and
ricultural landmass of India is enormous Sridharan 1998) found that the highly sub-
and is close to 39% of all arable land in sidized supply of power and water has re-
Asia. sulted in inappropriate utilization and, in
The ultimate potential for minor irriga- several areas, overexploitation of water re-
tion is of the order of 81.4 million ha of sources. Against a critical level of 85%,
which 80% is from groundwater resources. there are areas – for instance in Punjab and
Therefore, the g roundwater-based Haryana – where groundwater exploitation
schemes assume greater importance under is way above annual recharge levels (TERI
irrigation sector, which is evident from the 2001). On the other hand, particularly in
fact that 50% of the total irrigated area in the east of the country, there is a large area
the country is supported by groundwater where groundwater is hardly used in spite
resources (http://www.nabard.org/roles/ of substantial opportunities. The study es-
minor.htm). tablishes the general sorry state of water
Of India’s reassessed ultimate irrigation management in the country. There is mas-
potential 43% is expected to come from sive waste of water used for surface irriga-
groundwater. In fact in India, as elsewhere tion. Moreover, inefficient utilization of
in the world, groundwater development has irrigation water, distortion of drainage
been the single driving force in agricultural paths and neglect of drainage have also re-
development in recent years. This has been sulted in waterlogging and salinity (TERI
financed by farmers’ investments, but also 2001). According to the estimates of the
by substantial energy subsidies given by the Ministry of Water Resources, Government
gover nment. Electr icity subsidies to of India, during 1990/91, not less than 2.5
groundwater users in India are nominally million hectares under different irrigated
estimated at 6–8 billion dollars yearly 2 . command areas suffered waterlogging and
1
http://krishiworld.com
2
More in-depth analysis suggests that a substantial part of these enormous power subsidies, probably close to
50%, may in fact cover transmission and distribution losses booked under agricultural flat rates (Ranganathan
1998 quoted in Jurrius 2000).
2 Introduction
about 3.3 million hectares were affected the scheduled hour s. The overall
by salinity or alkalinity (Planning Commis- unreliability and the hassle creates an un-
sion 1999). In the coming years, the so- certainty that does not go well with culti-
cial, economic, and ecological productivity vating crops that are sensitive to the timing
of water control systems will have to im- of irrigation (such as vegetables and high
prove considerably—not only increase the yielding var ieties of wheat) (http://
efficiency of water use to meet the growing www.usaid.gov).
demand, but also to release water for other Given the poor availability, coverage,
uses (Pachauri and Sridharan 1998). and reliability of electricity supply, diesel
In the agricultural sector, animate en- pumps have become more and more the
ergy (human and draught power) accounts preferred option, particularly in areas
for more than one-third of the total energy where water tables are shallow. In addition,
consumed. Inanimate energy inputs are in areas where surface canals are the main
mainly in irrigation through diesel and elec- source of irrigation and groundwater is
trical pump sets. The latest estimate of used conjunctively, farmers prefer to use
pump sets in the country by the Central diesel pumps rather than electric pumps.
Ground Water Board is about 19.5 million. The reason is that for electric pumps they
Of this number 11.5 million pump sets have have to pay a fixed tariff irrespective of use,
been energized and 8.0 million are operated whereas for a diesel pump they pay per unit
with diesel prime movers. It appears that in of diesel consumption. A diesel pump is
recent years the increase in number of elec- hence more profitable at low levels of con-
tric tube wells has tapered off, whereas the sumption. One estimate is that of the total
number of diesel pumps continues to grow. diesel consumption in the country 26%
The reason for the stagnation in electric now goes to farmers. According to a study
pump sets are the overall power shortages, by Powerline Research, captive power is
due to which supply to agriculture users is now estimated at 20 000 MW or 22% of
heavily rationed. There is a long waiting India’s power production. Cheap diesel
period (often as long as 3–5 years) for farm- makes captive power cheaper than power
ers to get an electricity connection. Moreo- from the state electricity boards.
ver, the three-phase power supply to the However, a large number of both diesel
agriculture sector is typically rostered and electric pump sets are of sub-standard
amongst the various feeders for a specified quality and operate at sub-optimal effi-
number of hours every day.The three-phase ciency. Often the pumps have wrong fea-
supply during the scheduled timings of the tures, e.g., high discharge head, inefficient
roster is referred to as the ‘scheduled sup- foot-valves, pipes with excessive friction,
ply’. The actual availability of three-phase oversized motors, and motors without ca-
supply to farmers differs from the sched- pacitors. In addition, there are substantial
uled supply on two accounts. First, there energy losses, because of very high friction
are frequent power cuts during the sched- losses in wells or inefficient conveyance
uled hours of supply (due to transformer systems. It is estimated that the country
burnout or otherwise). Second, it is also could save 57 billion kWh of electricity and
common for power to be available outside substantial quantities of diesel if higher
‘ If the improvements are so obvious, why have they not come about?
’
With farmer-operated low-lift irrigation and high rainfall, resulting in generous re-
taking care of a very substantial portion of charge and an abundant supply of
agricultural water requirements in major g roundwater at shallow depths. The
agricultural economies, it is amazing that number of shallow tube wells has grown
little study has gone into the technology rapidly over the last few decades. Initially,
underlying it. We hope that this small book electric pump sets were the preferred prime
contributes to narrowing that gap. It dis- movers, but with decreasing reliability and
cusses improvements in manually operated increasing costs of power, diesel pump sets
and diesel-operated pump sets, well tech- have taken over.
nology and water conveyance, and ways of In the three districts where the research
promoting and introducing changes. for this book was undertaken – Darjeeling,
The material in this book is culled from Jalpaiguri, and Cooch Behar in northern
six years of extensive trials, participatory West Bengal – the number of shallow tube
technology development, and promotion wells has more than doubled in the last
in an area of north-east India that, for many, decade. In addition, manual lift irrigation
holds the promise of considerable agricul- systems are providing livelihood security
tural g rowth. The Wor ld Water Vision to a vast number of people who do not have
(Cosgrove and Rijsberman 2000) estimates access to water otherwise.
that to keep up with food demand the The low-lift farmer-operated irrigation
world’s area under irrigation has to grow technology that this book discusses how-
by 17% over the next 25 years, even if con- ever, is also common in several other water
siderable gains in the efficiency of agricul- environments. We hope, for instance, that
tural production are assumed. Yet, there is the findings are relevant to areas under con-
at the same time a pervasive global water junctive water use (as in the Indus Basin),
crisis—manifest in overused rivers and aq- lift irrigation from canals (the Nile Delta, for
uifers, deteriorating water quality, and example), small-scale river lift systems (as in
threats to aquatic ecosystems. With ‘water Africa) or groundwater irrigation (in China).
security’ thus caught between a stone and The main message of this text is that
a hard rock, the vast Terai groundwater belt technology development is essentially a so-
that stretches south of the Himalayan range cial process. We consider it a pity that while
offers a fortunate exception. The plains the engineering and social science disci-
bordering the mountains and foothills are plines have developed their own vantage
marked by relatively coarse alluvial soils points and priorities, their interface is still
6 Pumps, wells, channels, and people
so undeveloped. It is, for instance, hard to programmes that promote group owner-
deny that technological development is one ship. The study area is no exception to this
of the strongest forces driving social trend, but, as elsewhere in group pump set
change. Pump, well, and channel techno- programmes, people are gravitating to-
logy have a strong relationship with own- wards single ownership, particularly in one-
ership and access to water.The right choice well-one-pump set schemes. Often the
of technology promotes social objectives owner of the land on which the well is situ-
and can provide small farmers with access ated becomes de facto the only user. In-
to water through individual or group own- triguingly, this trend toward single-person
ership or through rental markets of water ownership has, at times, been reinforced
equipment. Some examples of individually by participatory approaches. This hap-
owned manual pump technologies are the pened where farmers had to share in the
bucket pump, the hand pump, and the trea- capital costs, but insufficient time was given
dle pump. They are all strongly self-select- to collect the contribution. Typically, one
ing, because they are particularly useful on resourceful person would make the obliga-
farms, where families have the labour to tory contribution, avail of the opportunity,
operate them. Treadle pumps being very and have the well set-up on his land. A
portable have also been purchased by lan- change in technology managed to counter
dless farmers, who use them on rented land. this trend. Rather than having a single
The promotion of treadle pumps in com- pump set and a single well, each small land-
bination with low-cost bamboo wells then owner was asked to develop a well on his/
gives poor farm families the opportunity her own land. For this he/she could use any
of owning a well although the extremely technology he/she liked—inexpensive bam-
poor may still not be able to, with the risk boo wells, PVC (polyvinyl chloride) pipes,
and investments of irrigated agriculture or more expensive (but not necessarily more
well beyond their means. effective – see Chapter 4) brass filters or gal-
Another example of the relationship vanized iron wells. This freedom of choice
between ownership and technology is seen enabled every group member to have a well
in pump-operated shallow tube wells. Shal- of his/her own. Subsequently, a lightweight
low tube wells are for the relatively rich, pump set was procured (see Chapter 2), which
because of their nature. They can irrigate could easily circulate between the different
medium-sized holdings (3 hectares and off-take points, being easy to carry. As a re-
more) and the investment costs are rela- sult, the shared ownership in such, so-called,
tively high (in the study area, 500 dollars). ‘multi-filter point’ shallow tube wells was
As Shah (1993) has documented, non- much higher, not because of strong group
owners will still be able to irrigate by hir- development but because the choice of
ing pumping equipment. However, where technology made pump sharing possible.
the density of pump sets is low, this rental Moreover, the lightweight pump sets were
market (sometimes called a ‘water market’) far easier to rent out. Several of these group
is a sellers market and non-owners either pump sets were owned by women’s groups,
pay dearly or have no access to water. To empowering them with assets and resources
counter this trend there have been public (Figure 1).
Under the World Bank Minor Irrigation Project approximately 1000 electrically operated shallow tube
wells were to be developed in northern West Bengal by 1993. The shallow tube wells were to be group-
owned, each group consisting of 46 farmers. The tube wells were developed in clusters of six (among
others to save on the expenditures of providing power lines) and as a cluster they were to be managed
by a joint committee under the block-level Panchayat Samiti. Though one may question the institutional
concept (such as the lack of ownership by farmers and the use of cluster committees), it was in the
choice of technology that much of the misery of the project was rooted. First electric tube wells take a
notoriously long lead-time to develop, as the different components drilling, construction, and power
supply tend to be handled separately. At the end of the project only 15% of the shallow tube wells
were in operation. Moreover, the technology had severe constraints. Farmers became slaves to the
erratic power supply. Water trading was not possible because the pumps were fixed at a single place
and the discharge was too small to be carried over a large area. All of this was achieved at a high cost
the cost of an electric connection to a tube well is several times the cost of diesel as a prime mover.
The importance of saving fuel to the loss of the state electricity boards
and easily surpassing the national budget
There are millions of diesel pumps operat- for a small country. Elsewhere, the on-go-
ing in South Asia, with India alone account- ing privatization of power supply and dis-
ing for an estimated 6–7 million units. tribution is eroding the financial base for a
Besides the diesel pump sets, there is an subsidized agricultural supply. Studies
even larger number of electric irrigation have established that savings in electricity
pump sets, operating usually in areas with consumption up to 30% are possible. These
deep water tables. Some areas with shal- can be achieved largely by using improved
low water tables such as Punjab (Pakistan) foot valves, check valves, and by matching
and Bihar (India), shifted from the use of the pump and pr ime mover better
electric prime movers to diesel prime mov- (Patel 1988).
ers in the 1990s, in response to the hidden Whatever limited research on efficiency
cost of an unreliable power supply and improvement has been conducted has gone
cumbersome billing procedures. into these electric pump sets. There is rela-
Farmer’s groundwater technology as a tively little work on the efficiency of diesel
whole is glossed over as a topic for research pump sets even though the current volatil-
or commercial research and development. ity of oil prices has raised the de facto sub-
One can speculate about the reasons. It ap- sidy on diesel, making the relevance of such
pears that all research has gone into sur- research urgent.
f ace ir rigation, where the big public The next sections describe how it be-
investments take place. In the pump busi- came possible to achieve savings of 50% in
ness sector in South Asia there has been a diesel pump sets in the Terai plains. For a
tradition of importing technology, related country like India national savings of 1.3
probably to an insensitive market with billion litres of diesel is possible annually,
small margins, influenced at best by ap- which would mean a 15% reduction in the
proved specifications, but not by measured import of high-speed diesel.
output.
Surprisingly little research has gone into
the efficiency of these ‘flywheels of the
Improving existing diesel
green revolution’. The major exception is pump sets
a series of studies initiated out of concern The diesel pump sets used in India can be
for the high and unsustainable levels of classified into two main categories. One
subsidized agricultural electricity supply. category is surface-operated pumps in
In India the total agricultural subsidy which the pump and engine are both at
amounts to 5.6 billion dollars, equivalent ground level, drawing the water up from a
10 Diesel pump sets: beasts of burden
This field experiment reconfirmed that fuel valve and nozzle were removed, (see Box 1)
savings were between 45% and 60% and the friction losses at the deliver y side
farmers had no difficulties operating the reduced from 6.5 m to 4 m, a reduction of
modified pump sets.
The impact of each modification is
described below.
Box 1 But it looks better. . . foot valve also allows the pump to be
primed by filling water from the discharge
Farmers hesitated to remove the nozzle at the end (Figure 6). Experiments showed that
end of the delivery bend. Although in most friction in the foot valve imposed an extra
cases it served no purpose at all, the farmers 2.6 m of suction head on the pump. Moreo-
thought that it delivered much more water while ver, many foot valves did not work smoothly
actually, it only increased the velocity of water at all, creating even higher losses. The re-
emerging. In fact, a nozzle will reduce the moval of the valve together plus the nozzle
discharge, but when the neighbours are reduced the friction losses from 3.6 m to
watching, water emerging at a higher velocity is 0.5 m (Figure 7).
distinctly more impressive.
Pump speed
Pumps, which are commonly used with
5 hp engines, have a duty point (best effi-
Figure 9 Changing the spring at the fuel ciency) at 16 litres per second and 16 m
pump for reducing the engine speed total head (suction, friction, velocity, and
delivery). Since the engine and pump are
coupled directly, a reduction in engine
matches the general consensus in India that speed means an equal reduction in pump
low-speed engines last longer than high- speed.
speed engines. The actual discharge in the field was
Another additional advantage was ob- between 10–12 litres/second, with a total
served in the field. The interval between head of not more than 8 m. So, these pumps
oil changes of the engine has increased from operate at an efficiency much lower than
60 to 90 hours. Oil change takes place when optimum. The best efficiency these pumps
the farmer, after rubbing some oil between can attain is 75% but at a discharge of
his fingers, considers that lubricating prop- 10 litres/second it is reduced to about 58%.
erties are not sufficient any more. How- However, a reduction in speed at the same
ever, even 90 hours is rather low. 200 hours rate of discharge, actually improves the ef-
is the norm for good oil in a good engine. ficiency because the reduced discharge
Given that oil costs $ 2 per litre and that from the duty point (10 litres/second in-
3.5 litres are required per oil change, each stead of 16 litres/second) is then matched
change costs $ 7. This means a running by a proportional reduction in the periph-
cost of $ 0.12 per hour for 60 hours, which eral velocity of the impellor (1000 RPM
is reduced to $ 0.08 in modified pump sets. instead of 1500 RPM). This reduced speed
There could be two possible explana- further reduces friction losses in the pump.1
tions for oil lasting longer in a modified Out of a total fuel efficiency improvement
pump set. First, the reduced speed means of 25% brought about by speed reduction
a reduction in the number of combustions some part is due to the engine operating at
and at each combustion, the oil is degraded a higher load factor and some because of
because soot and aggressive gases mix with improved pump efficiency (Figure 10).
1
The reduced speed improves the matching of the relative water velocity angle at entrance and exit of the impellor
with the actual angle of the impellor vanes and thus the friction losses are further reduced.
sets in the Terai plains. The next question face and the pump is installed lower
was, what will be the possible impact on down in a dug well or pit. The transmis-
national level? To answer that a rapid sur- sion of the power from the engine to the
vey was carried out and existing literature pump is usually through a long flat belt
searched to understand the applicability and pulleys (Figure 16).
of these modifications on a larger scale.
At present, the number of small (3.5 to There are, broadly speaking, two types
10 hp) diesel pump sets is estimated to be of engines used, to drive both shallow and
at least 6.5 million. These are roughly di- deep-set pumps, as indicated in Box 4.
visible into two equal categories.
1 Three million shallow pump sets where Potential saving
the water table is less than 9 metres deep. It has been demonstrated in the Terai plains
The pumps are either direct coupled or that the modifications to high-speed die-
belt driven and the engine and pump are sel pump sets result in an average fuel sav-
placed at ground level (Figure 15). ing of 50%. The rapid survey of pump sets
2 Three million deep-set pump sets where in other parts of India led to the following
the water table is deeper than 9 metres. estimates of fuel-saving potential.
In this case the engine rests on the sur-
2 For shallow pump sets about 40%–50% Deep-set pumps are not used in northern
2 For deep-set pump sets about 25%–45%. West Bengal because the water table is not
deep enough to require this arrangement.
For shallow pump sets the estimated po- However, having observed such pumps
tential for fuel saving is somewhat lower than in areas with deep water tables, it would
that for northern West Bengal because in seem that in most cases considerable im-
other parts of India check valves associated provement in fuel efficienc y may be
with lower friction losses are already in use. achieved because of the following reasons.
1 All these pump sets are cooled by passing important from an environmental point of
pump water through the engines at a flow view in terms of reducing air pollution and
rate that is too high and the engines are con- the emission of the greenhouse gas CO2.
sequently overcooled. Fitting a flow-
restrictor will probably improve the fuel Table 2 Expected fuel efficiency improvements
efficiency by about 10%, as for the high speed for deep-set low speed diesel pump
pump sets.
2 Most of the low speed pump sets dis- Cumulative
charge about 10 litre/second whereas the Improvement Percentage saving (%)
pumps are 10 cm or 13 cm in diameter,
designed for 16 litre/second and 23 li- Introducing flow
tre/second discharges, respectively. It is restrictor cooling or
possible to increase the pump efficiency drum cooling 10 90.0
Introducing low friction
by 20%–30%, by fitting an impellor de-
foot valve 5 85.5
signed for actual operating conditions.
Replacing existing
3 Speed reduction of the engine will also impellor with a more
contribute to improved efficiency but suitable one 20 68.5
not as much as for the high speed pumps Reducing engine speed 5 65.0
because the farmers generally reduce the
speed themselves.
Table 3 Potential fuel savings at a national
Altogether, it seems reasonable to ex- level
pect that by optimizing the cooling and
changing the impellor, removing the check Item Quantity
valve (where possible), and, in some cases,
reducing the engine speed, fuel saving of Assumed total number of diesel 6 million
pump sets
about 35% can be achieved. This assump-
Assumed average annual operating 500 hours/
tion however still needs to be confirmed
time pump
by testing the proposed modifications. A Assumed average fuel consumption 1.1 litre/hour
summary of the expected fuel efficiency im- Total annual fuel consumption of 3.3 billion
provements for deep-set low speed diesel all irrigation pumps litres
pump sets is presented in Table 2. Potential fuel saving through 1.3 billion
If the average fuel efficiency can be im- modification (40%) litres/year
proved by 45% for shallow pump sets, and (not clear)
35% for deep-set pump sets, the overall av- Total annual consumption of 28 billion
erage improvement is estimated to be 40%. high speed diesel in India1 litres
The potential national impact will then be as Relative saving on the total 5%
indicated in Table 3. Conclusions on the po- consumption
Annually imported diesel (1994/95) 9 billion litres
tential impact are presented in Box 5.
Potential saving on high speed 15%
The impact is obviously important from
diesel import
the macro- and micro-economic points of
view, but it is equally, or, perhaps, even more 1 Source TERI (1997)
Box 5 Conclusions on potential impact argued that the diesel required to power tank-
ers, trains, and trucks will also be reduced by
2 The fuel efficiency of most diesel pump sets 5%. In other words, savings on the direct fuel
used for irrigation all over India can probably requirements of irrigation pumps will also
be improved by about 40% by adopting create proportional savings in the energy re-
minor modifications quired for distribution of the fuel.
2 The portability of pump sets is being
increasingly viewed as important. The newly References
introduced 2.5 hp pump set weighs only
105 kg compared to the 220 kg of the 5 hp Patel S M. 1988
pump sets in use at present. Low-cost and quick yielding measures for
energy consumption in agricultural pumps
Pacific and Asian Journal of Energy 2(1): 3–11.
Assuming further that the proportion
between the diesel consumption of irriga- TERI. 1997
tion pumps and the total consumption for TEDDY (TERI Energy Data Directory
all diesel requirements is reflected in the and Yearbook 1996/97)
transportation needs for diesel, it can be New Delhi: Tata Energy Research Institute
Woman operator
Man operator
Child operator
Other parameters
There are a number of other non-techni-
cal reasons that play a more important role
in determining the preference for a certain
manual pump. Some of these are the ease
of operation, the purpose for which the
pump is used, and the investment costs.
Ease of operation
While testing the pumps, the subjects were
asked to indicate their preference. At the
same time the number of breaks and the
time taken for these breaks was closely
Figure 7 One-day capacity for child monitored. Observations indicated that the
(m 3/day) number of breaks increased with depth,
which is quite natural, because it becomes
more and more difficult to pump the wa-
deepest level the 3.5-inch pump gave the ter. Another interesting observation was
best results for both test persons. that treadle pump operators hardly re-
There was nearly a 50% reduction in the quired breaks – the pumps are simply more
discharge of the hand pump operated daily user friendly. The subjects were able to
for 8 hours, compared to that used for one pump continuously for four hours, which
would have been impossible for the hand- much better option. Bacteriological tests
and-bucket pumps. It is interesting to note on hand pumps showed that 85% of them
that the preference of the subject depended yield safe water according to the World
completely on the purpose of pumping. Health Organization standards in contrast
to the ubiquitous dug wells that are almost
Irrigation water versus drinking water always contaminated.
When water was to be lifted for irrigation, Perhaps the rope and washer pump (Fig-
the subjects clearly preferred the treadle ure 8) could be the new technology for the
pump. These pumps yield more and are Terai plains, as in Nicaragua (Box 2). This
much easier to operate continuously for pump provides safe drinking water as well as
longer hours. The subjects also indicated sufficient flow to irrigate a kitchen garden.
that they could operate a counter-weight
pump for a whole day, but avoided it be- Investment costs
cause of its lower capacity. A rough indication of the specific costs for
In lifting water for drinking, the coun- the different devices is given in Table 2. The
ter-weight bucket system is preferred. This treadle pump with bamboo pedals and a bam-
is a very simple system and nicely suits the boo tube well is clearly the cheapest option,
purpose of lifting a few buckets only. The while the hand pump is the costliest. The
ease of operation does not really play an
important role here. The treadle pump is
Box 2 Rope and washer pump: promise
not preferred, because in the Terai’s cul-
for the future?
tural setting, water that has been touched
by the feet is not offered to one’s social
Also called the rope pump, it originated in its
superiors. One way to avoid this is to pump
present form in Nicaragua but it probably
the water by hand, using only one cylin-
originated hundreds of years ago in China. It
der. However, the health aspects are not
combines simplicity of construction and
considered here. A properly constructed
efficiency, particularly at low-lift heads. One
hand pump, with a concrete platform and
pump that was tested had a good discharge of
a drain for removing the spilled water is a
about 2 litres/second at 2 m depth. Although
the mechanical and volumetric efficiency of
this pump is higher than that of the treadle
pump, its ergonomic efficiency is lower
because it is hand, rather than foot operated.
This also makes it less attractive for use in
irrigation. However, it can be fitted on an open
well, to pump water for drinking vegetable plot
irrigation. There are a large number of such
wells in the Terai plains and equipping them
with such a pump will allow wells to be covered,
rendering them more hygienic a major
Figure 8 Rope pump installed on a dug well advantage.
a Galvanized iron
bucket pump is midway, but since digging A treadle pump can lift water from dug-
the well is the most expensive part, the cash wells, tube wells, and local streams. The
expenditure is relatively, the lowest. treadle pump can be removed easily at the
end of a day and refitted the next day. With
Pumps with a future? the bamboo treadle pump the entire bam-
boo construction can be left in the field
In the preceding section a number of crite- and only the two cylinders have to be car-
ria for evaluating the performance of ried home. Local manufacturers of this
manual pumps were described.While look- pump have recognized this need and sell
ing at the future of manual pumps, two these fitted with a handle for carrying!
basic factors will play a role. One is the Using this simple technology, one pump
convenience or flexibility of use in the field can be used for several wells, spread over a
and the second is the availability of labour number of fields, which is an advantage in
versus the availability of funds. irrigation—the water has to flow over a
shorter distance and, therefore, the losses are
Convenience minimized (Figure 9). Another important
Installing hand pumps in the middle of the
field is a risky proposition, with the danger of
theft always present. Removing and fitting
hand pumps is a laborious job and therefore
they are always permanently placed in a court-
yard, where they can be easily used for do-
mestic purposes and can also irrigate a kitchen
garden. The bucket system can be placed in
the field, as it is not so prone to theft, the
bucket being taken home in the evening.
However, the problem with this pump is that
it has to be installed at a dug well and pits
cannot be dug nor the entire bamboo lever
system installed at several places. This short-
coming paves the way for treadle pumps. Figure 9 Radium of action for manual pumps
aquifer) from the ground level and a filter characteristics appeared to be representative
is attached to the lower end of the plain of a large part of the Terai plains. A year and
pipe. The function of the filter is to allow a half and more than 30 experiments later, a
the water to flow into the plain pipe, while
keeping the sand out. The plain pipe car-
Box 1 Improved tube well design
ries water to the surface. There are a vari-
ety of designs and materials available for The improved design incorporates the following
the plain pipe as well as the filter. features.
An initial survey provided a general idea 2 An improved low-cost bamboo filter, with
of the performance of these wells. In the fewer net wrappings (one instead of three)
survey a vacuum gauge was fitted between and a spacer ring every inch instead of every
the pump on the suction side and the tube foot
well plain pipe (Figure 1) to read the total 2 An improved drilling technique. Normally
suction lift for the pump. One of the cru- after lowering the filter into the well, the
cial aspects in this survey was the filter loss annular space around it is back-filled with
and to determine this the SWL (static wa- sand from the aquifer. If smaller fractions of
ter level) was measured before starting the this sand are washed out before back filling,
pump. While the pump was operating the and if backfilling is done with coarser
vacuum gauge registered a much higher material, the performance of the well is
suction lift than that expected given the improved
measured SWL, in some cases it was dou- 2 Low-pressure class polyvinyl chloride plain
ble that or even more. The results of this pipe instead of the high-pressure pipes used
initial survey are given in Table 1. previously. This makes no difference to the
A series of experiments was conducted performance but it does reduce the cost.
at a test site where the hydrogeological
a Galvanized iron; b polyvinyl chloride; c Rather than using the simple term filter loss it was decided to link
the filter loss to the discharge and call it relative filter loss because a higher discharge will cause a higher
filter loss and vice-versa.
The methodology
After the initial survey, five test wells were
constructed 5 m apart. All the wells had
the same depth, and the same 3-inch GI
plain pipe, but were fitted with different
filters. Each well had a 1.5-inch observa-
tion pipe installed on the outside of the
plain pipe, which was lowered together with
the plain pipe and filter.The actual dynamic Figure 2 Draw-down at the tube well as a
water level could be monitored while function of discharge
pumping using the observation pipe. Tests
revealed that the actual draw-down was
roughly equal to what was assumed in the slot openings in the filter was too little,
initial survey. Figure 2 shows the actual causing water to flow in at a very high ve-
draw-down as a function of discharge. It locity. As this carried the sand particles to
should be noted that in this chapter we are the filter, the filter became clogged.
concerned with the draw-down of the wa- Next, nearly 80 experimental wells were
ter table at the borehole itself, because this constructed (Figure 3). Initially, variables
affects the pump discharge and energy in- such as type of netting, frame, and length of
put. These tests confirmed that the filter frame were tested and later others, including
losses1 were indeed as high as assumed and frame design, number of net wrappings, dis-
that the main problem was the extreme fric- tance between filter rings, and grading of the
tion loss in the filter. This appeared to be backfilling sand, were added.This long proc-
related to the fact that the total number of ess of trial and error gradually led to an
1
The filter loss is defined as the total resistance in the flow of the water, starting from where it leaves the aquifer up
to where it enters the plain pipe.
Figure 3 Drilling in progress for a shallow Figure 4 A bamboo filter with mosquito net
tube well wrapping
the double length filter did significantly discharge, fewer wrappings (one or two)
better than the other types. This seemed to were better, preventing the filter from get-
justify the conclusion that a larger filter is ting quickly clogged, because of the high
preferred, i.e., 3.6 m instead of 1.8 m, with entry velocity of water. However, it re-
a normal shape and made of either bam- mained to be seen whether a single layer alone
boo or iron rods. could keep the sand out and whether it was
strong enough. It was nevertheless decided
to continue with a single wrapping only.
Frames again
Although the iron rod frame had performed
the best so far, it was more costly than a
bamboo frame. It was decided to test the
bamboo and PVC frames again, this time
using only one wrapping, and instead of
bamboo rings, PVC rings were used. The
bamboo rings, with their relatively narrow
inner passages, were expected to cause high
friction losses for the water flowing verti-
cally upwards through the filter. This was a
problem that PVC rings (sections cut from
PVC pipes) would not cause. The result was
that the bamboo frames now performed as
well as the iron rod frames. The slotted PVC
pipes with a single wrapping performed
poorly. An estimation of costs showed that
for 3.6 m, a bamboo filter costs $ 3, an iron
Figure 5 An iron rod frame rod filter cost $ 26, and a PVC filter $ 22.
When performance and cost are considered,
bamboo frames are clearly superior.
Number of wrappings
Having thus settled the type of net, the type Filter diameter
of frame, and the length of the frame, the A larger filter diameter, i.e. 4 inches in-
next thing was to discover the most suit- stead of 3 inches was tested and was not
able/optimum number of wrappings. Since found to perform better so the test was not
a portion of the net’s mesh tends to over- pursued any further.The extra cost of drill-
lap as each additional layer is wrapped, the ing the larger hole would have made this
apertures through which the water can flow an unviable proposition, anyway.
become smaller with an increased number
of wrappings. Three tests were carried out Filter length
using one, two, and three layers of wrapping. Two different lengths of bamboo filter,
The results clearly showed that for a higher 2.4 m and 5.4 m, made of PVC rings with a
single wrapping, were tested. Surprisingly, Box 2 Summary of improved well design
the shorter filter performed considerably
better than the longer one, especially in 2 The existing bamboo filter has been im-
terms of relative filter loss. This suggested proved such that it gives 45% better dis-
that the filter was not strong enough. With charge at equal cost. This results in an
the rings spaced 30 cm apart, the netting effective fuel saving of 45%
of the filter could be drawn inwards through 2 Low-cost filters such as those made of
the slots between the strips and so throttle bamboo with mosquito net and iron rods
upward flow in the filter. This was especially with mosquito net, actually perform better
likely to happen after installation, with cow than modern high cost filters made of slotted
dung mixture partly clogging the filter and polyvinyl chloride or brass, in the given
creating a strong vacuum. These tests on fil- circumstances
ter length triggered more tests on the strength 2 For low-cost filters, insufficient strength
of the filter and a 3.6 m length was suggested, leading to partial or complete collapse is an
in order to have some additional filter length important reason for high filter loss. This also
available in case of clogging. explains the inconsistency in performance of
the same filters in the same conditions
A strong design with gravel packing 2 The importance of using good coarse sand,
To test the idea of collapsing filters, four without the finer fraction, for backfilling
filters were installed with only 2.5 cm be- around the filter is not appreciated.
tween the rings (instead of 30 cm as ear-
lier) (Figure 6). In addition, a steel wire
was wound around the strips before fitting Final results
the net, to provide extra internal support, Analysis of the test data shows that the spe-
and sieved sand (see Annexe 2) was used cific filter resistance which was initially
for backfilling around the filter. A combi- about 0.50 metre/litre-second was reduced
nation of the latest filter design and sieved to 0.11 metres/litre-second. This consti-
coarse sand for backfilling gave the best tutes an 45% improvement based on the
results. Farmers however, do not give following calculation.
enough importance to proper packing. 2 In the old filter design, a discharge of
10 litres/second from a dynamic water
level of 4 m, has a total lift head, as ‘felt’
by the pump, of 9 m (4 m + [10 litres/
second × 0.50 metres/litre-second]).
2 With the new filter design (Figure 7), the
total lift for the same discharge and dy-
namic water level is 5.1 m only (4 m + [10
litres/second × 0.11 metres/litre-second).
washed in the trial using both methods the satisfied customer has generously dou-
alternately.The results are presented in An- bled the sum paid! Box 4 presents the gen-
nexe 5 while the relative improvement re- eral conclusions on the washing of tube wells.
lated to the proportion of washed wells is
shown in Table 2.
The results show that there is no signifi- Figure 12 A well being washed with a
cant difference between the two tools. The surge piston
jetting process is relatively costly and cum-
bersome because it requires a pump set, a
long length of flexible tube, and a jetting Box 4 Conclusions on washing of tube wells
tool. Surging, on the other hand, is ex-
tremely simple and requires only a half- 2 Well washing generally does increase the
inch-long GI tube and a surge piston, which discharge, which can be translated to a
cost no more than $6. reduction in fuel consumption. There is a
Well washing with a surge plunger is not direct fuel saving because with the same
entirely new to the local mechanics (Figure power input more water is pumped and there
12). It was already practised, albeit rather is an additional indirect fuel saving because
crudely, by just moving a bamboo pole up a higher discharge means less transient
and down in the well. Local mechanics have water losses in the conveyance channel,
been trained in this improved method of well reducing the required pumping time
washing and an explanatory folder has been 2 Washing requires only a very simple tool and
distributed. Several mechanics now make a costs almost nothing (Rs 300 for the tools and
business out of well washing, charging Rs 4050 for getting it done).
around a dollar for the service. In some cases
Frame
Bamboo, 7 Sa, 3 Wb, iron R c 7 3.00 6.40 1.80 8.20 2.60 3.80 3.90 7.82 0.50 0.50 7.30 5.10 2.70 0.32
Tapered, 7 S, 3 W, iron R 8 3.00 6.40 1.80 7.00 2.70 4.20 4.30 8.30 0.50 0.50 7.80 5.50 2.80 0.40
Iron rod, 7 S, 3 W, iron R 9 3.00 6.40 1.80 6.70 2.70 4.40 4.50 8.02 0.50 0.50 7.50 5.70 2.30 0.34
Tapered iron rod, 7 S, 3 W, 10 3.00 8.20 3.60 9.90 2.60 4.10 4.20 7.82 0.50 0.50 7.30 5.40 2.40 0.24
iron R
Bamboo, 7 S, 3 W, bamboo R 11 3.00 6.40 1.80 8.00 0.90 2.30 2.40 8.36 0.50 0.50 7.90 3.60 4.80 0.49
PVC, 2 mm slot, 3 W 12 3.00 6.40 1.80 6.20 2.60 3.80 3.90 8.56 0.50 0.50 8.10 5.10 3.50 0.56
Wrappings
Iron rod (10), 1 W, net 13 3.00 8.20 3.60 14.50 0.60 3.20 3.30 6.66 0.50 0.50 6.20 4.50 2.20 0.15
number 12, iron R (24)
Iron rod (10), 2 W, net 14 3.00 8.20 3.60 12.20 0.60 2.70 2.80 7.40 0.50 0.50 6.90 3.90 3.50 0.28
number 12, iron R (24)
Iron rod (10), 3 W, net 15 3.00 8.20 3.60 9.30 2.60 4.10 4.20 6.73 0.50 0.50 6.20 5.40 1.30 0.14
number 12, iron R (24)
Frame
Iron rod, 7 S, 1 W, net 16 3.00 6.40 1.80 11.20 1.30 3.70 3.80 7.34 0.50 0.50 6.80 5.00 2.30 0.20
number 12, iron R
Bamboo, 7 S, 1 W, net 17 3.00 6.40 1.80 13.00 1.30 3.80 3.90 7.20 0.50 0.50 6.70 5.10 2.10 0.16
number 12, PVC R
Bamboo, 7 S, 1 W, net 18 3.00 6.40 1.80 8.70 1.30 3.10 3.20 8.16 0.50 0.50 7.70 4.40 3.80 0.44
number 11, PVC R
Bamboo, 8 S, 1 W, Net 19 3.00 6.40 1.80 13.80 0.50 2.60 2.70 7.20 0.50 0.50 6.70 3.90 3.30 0.24
number 12, iron R
PVC, 2 mm slot, 1 W, 20 3.00 6.40 1.80 7.00 0.50 1.70 1.80 8.43 0.50 0.50 7.90 3.00 5.40 0.77
net number 12
PVC, 2 mm slot, 1 W, 21 3.00 8.20 3.60 9.40 0.50 1.90 2.00 7.75 0.50 0.50 7.30 3.20 4.60 0.5
net number 12
Bamboo, 7 S, 1 W, net 22 3.00 6.40 1.80 10.80 0.30 1.80 1.90 7.30 0.50 0.50 6.80 3.10 4.20 0.39
number 12, PVC R
Diameter
4" Bamboo, 1 W, PVC R (22) 23 4.00 6.40 1.80 8.00 0.30 1.90 2.00 8.16 0.50 0.50 7.70 3.40 4.80 0.60
Filter length
Bamboo, long size 24 3.00 7.00 2.40 14.30 0.20 2.50 2.70 5.30 0.50 0.50 4.80 3.90 1.40 0.10
PVC R, 7S, O = 6 feet
Bamboo, long size 25 3.00 8.20 3.60 13.30 0.20
PVC R. 7S, O = 3.2 feet
Bamboo, long size 26 3.00 10.00 5.40 12.90 0.20 3.20 3.40 6.90 0.50 0.50 6.40 4.60 2.30 0.18
PVC R 7S, O = 9 feet
Strong design
Bamboo, 2-cm PVC ring, 27 3.00 6.40 1.80 9.20 0.20 2.20 2.40 5.80 0.50 0.50 5.30 3.60 2.20 0.24
O = 3 feet, G = fine
Bamboo, 2-cm PVC ring, 28 3.00 8.20 3.60 13.30 0.20 3.00 3.20 7.48 0.50 0.50 7.00 4.40 3.10 0.23
O = 6 feet, G = fine
Bamboo, 2-cm PVC ring, 29 3.00 8.20 3.60 15.40 0.20 2.80 3.00 5.90 0.50 0.50 5.40 4.20 1.70 0.11
O = 6 feet, G = coarse
Bamboo, 2-cm PVC ring, 30 3.00 8.20 3.60 16.10 0.20
O = 6 feet
a Number of lateral bamboo strips used in the filter; b number of wrappings of nettings on the filter; c number of type/material of the rings used in the filter; d polyvinyl
chloride; e open area in square feet; f type of material used for backfilling around the filter after installation, the well is drilled using a 3-inch socket which leaves a bore
of about 4 inches and the annular space between the filter and the bore is later filled with sand.
Contd...
Annexe 1 Contd...
44
Explanations on the calculation of filter loss tables
Technology innovation and promotion in practice: pumps, channels, and wells
2 Diameter Diameter of the filter, always 3 inches (Metric) except for test number 23
2 Depth Total depth of the well in m.
2 Filter length Length of filter used in m.
2 Dynamic water level The dynamic water level (in m) was measured in an observation well at a 50-cm distance from the test well.
2 Estimated (real) dynamic water level It has been assumed that in view of the curved shape of the draw-down cone, the real dynamic water level will be
10 cm deeper than the one measured in the observation well.
2 Vacuum A vacuum gauge (reading in m) was fitted on the tube well casing just above ground level. This gives the total of the dynamic water level plus filter
resistance plus pipe friction loss. As the dynamic water level is also measured separately and the pipe friction loss can be calculated, the filter loss can be
determined in this way.
2 Friction loss Calculated friction in the plain pipe, assumed to be an average of about 0.5 m.
2 Velocity head To be really accurate in measuring the vacuum, this reading must be corrected for the so-called velocity head. The flow of water through the
pipe creates a drop of itself (Law of Bernoulli) and so the vacuum gauge gives the sum of the lift head for the pump plus the velocity head. This velocity head
can be calculated as follows.
H = V2/20
where H denotes the velocity head in m for the water column, V denotes water velocity in m/second, and 20 is a constant for water.
With the given pipe diameter of 3 inches and the flow range of 8 to 12 litres/second, the average velocity head was assumed to be 0.5 m. So if the vacuum
gauge reads 6 m suction, the real (corrected) value would be 5.5 m.
2 Real vacuum The measured vacuum minus the 0.5-m velocity head.
2 Expected vacuum The vacuum one would ideally expect if there were no filter losses, i.e., the real vacuum minus pipe friction loss minus real dynamic
water level.
At the Haldibari test site, eight aquifer samples were taken at different depths. These samples were ana-
lysed and the following tables show the effective grain size and coefficient of uniformity for each depth.
Sieve Cumulative
number Sieve opening (mm) Percentage retained percentage retained Percentage of finer particles
Old type bamboo filter and normal PVCa plain pipe, for a discharge of about 10 litres/second
Filter (15 feet) 115
Plain pipe (20 feet) 360
Drilling (35 feet) 630
Cow dung and sand 80
Total 1185
New type bamboo filter and low cost PVC plain pipe for a discharge of about 14 litres/second
Filter (12 feet) 145
Plain pipe (20 feet) 220
Drilling (32 feet) 576
Cow dung 40
Total 981
Modern well with brass filter and GIb plain pipe for a discharge of about 10 litres/second
Filter (24 feet) 2700
Plain pipe GI (20 feet) 1500
Drilling (44 feet) 792
Cow dung and sand 100
Total 5092
Modern well with PVC filter and PVC plain pipe, for a discharge of about 8 litres/second
Filter (24 feet) 2700
Plain pipe, normal PVC (20 feet) 360
Drilling (44 feet) 792
cow dung and sand 100
Total 3952
Note $1 = Rs 46
apolyvinyl chloride; b galvanized iron
Technology innovation and promotion in practice: pumps, channels, and wells
Annexe 4 Footpump well resistance test data
Contd...
47
Annexe 4 Contd...
Vacuum Vacuum Vacuum Plain Continuous
Static reading reading reading pipe/ pumping
water after during after Discharge Cultivated filter Wrapping time by Pump Well
level priming pumping pumping Draw-down (litres/ Stroke area length (number, farmer in use in use
(m) (m) (m) (m) (m) second) (no./min.) (bigha) (m/m) type) (hours) (years) (years)
Contd...
Annexe 4 Contd...
a
Polyvinyl chloride; b galvanized iron; c Indicates the method used first (jetting/surging)
well to collapse. Telescoping with porous 2 Clay layers, which consist exclusively of
rings had more potential as this reduced hard, compact, clay.
the hydraulic head and made seepage
through the rings easier, minimizing sand In these hard layers the popular hand-
ingress from the bottom of the well. sludge drilling methods do not work. Nei-
Porous rings with a sharp ‘cutting’ edge ther is it possible to penetrate the layers
on first indication hold promise for im- with a stone chisel. A stone chisel is a steel
proved dug-well design. The sharp-edged weight with a sharp point, which is allowed
ring facilitates the lowering of the rings. to fall freely from a height of 0.7 m onto
The advantages of porous rings are that the bottom of the well. The chisel will break
wells of a smaller diameter can be made, the boulders, which can then be removed
thus, lowering costs. by the hand-sludge method. However, the
The more promising option for areas chisel does not work because it is not only
with heavy clays and rocks in the substrata, big boulders but the mixture of stones,
however, is the use of a stone hammer, gravel, and sand that makes it difficult to
which allows the hand drilling of shallow sink a well. Often, the chisel worsens the
tube wells in hard ground. The stone ham- situation, by further compacting the soil.
mer consists of a heavy weight, which falls It is not always possible to use augers (an
down a pipe, after being lifted by a lever. A auger is a drill bit, attached to a pipe) in
stone hammer has the advantage of pro- hard layers. The rotation of the auger fills
ducing shallow tube wells at a lower cost the drill bit with soil particles and the drill
and of greater reliability than dug-wells. bits must be repeatedly emptied. This
method is not suitable for hard layers, be-
Stone hammer cause the bit cheeks bend without any
progress being made.
The stone hammer technique is not known The stone hammer method was deve-
in the Terai region. It was developed in re- loped as an alternative to the dug-well tech-
sponse to a need for low-cost well deve- nology. The principle of the stone hammer
lopment in the ‘hard layer’ areas, close to is to break stones and compact layers with
the Himalayan foothills. The build-up of great force and remove the debris. For this
the hard layers is the result of past alluvial to happen a galvanized iron pipe is low-
action, their thickness and number varies ered into the borehole. A hollow cylindri-
from place to place. The thick layers may cally shaped head is secured to bottom of
consist of the following. this pipe. The hammer head breaks the
2 Stone layers, characterized by the pre- stones, and the debris accumulates in side
sence of boulders with a diameter of the 2 feet hollow pipe above the bit. To cre-
20 cm or even more. The layers may be ate the impact of the stone hammer, a
composed of gravel, sand, or stones, weight of 80 kg is lowered into the pipe.
which makes their structure incoherent. The weight falls freely from a height of 0.7
2 Stone and clay layers, which are stone/ m–1.0 m onto an iron floor, which has
gravel layers that are mixed with clay. The been welded into the pipe floor. This floor
clay gives the layer a compact structure. is situated at a slight distance from the ham-
mer head, in order to maximize the impact of to be hollow with steel1 teeth welded to its
the weight. By allowing the weight to fall re- side, so that it can collect the crushed ma-
peatedly onto the floor, the bit is driven into terial and soil particles. The pipe and the
the ground. Since the floor provides a water- hammerhead need to be raised repeatedly
tight closure to the pipe, the weight falls to remove the material collected in the bit.
through an empty pipe, which increases the To minimize the chances of material fall-
falling speed and allows the weight to exert a ing out 0.6–0.8 m have to be hammered at
larger force on the bit. a time, so that the soil and stone particles
After the falling motion, the weight is raised remain firmly compacted inside the bit.
using a bamboo lever. The lever is connected For removal, just as with an auger, the pipe
to the weight with a rope (Figure 1). and the bit are raised slowly, while turning
the pipe. After the pipe is removed, the well
The shape of the hammer head is washed with a sludge of cow dung to coat
The shape of the hammerhead holds the the wall of the well and prevent it from col-
key to its effectiveness. Besides crushing lapsing. The open bit is once again lowered
the hard layer, the stone and gravel also and the next 0.6–0.75 m is hammered.
need to be removed. This requires the bit Where the hard layers are composed of
loose strata with unconsolidated boulders,
chances are that the well wall will collapse
partially each time the bit is raised. This
requires the bit to taper off so that the cow
dung slurry reaches the lowest point in the
well and the wall is plastered when the bit
is raised, while rotating slowly.
The ideal bit (Figure 2) then has the fol-
lowing components.
2 An open pipe 0.6–0.7 m long and 10 cm
in diameter to collect the debris.
2 Steel teeth welded to the open pipe and
tilted inward to guide the debris into the
open pipe and reduce the ground pres-
sure around the hammer head, making
it easier to lift the hammer head.
2 A smooth outer surface, which allows
the plastering of the well wall in the
unconsolidated strata by turning the
hammer head.
1
The teeth of the stone hammer are made of car-spring steel to enhance the durability of the head.
Figure 2 Hammer head or bit Figure 3 Back and forth movement of pipes
achieved (excluding the time required for The most straightforward method to raise
lifting and cleaning the stone hammer) with the hammer head is to secure a chain is to the
progress in the clay layers being slower than pipe, which is connected to the lever. By ex-
that in the stone layers. ercising force on the arm, an attempt is made
to lift the pipe. At the same time the pipe is
moved back and forth (see Figure 3).
Shock-breakers
Where this does not work, an alterna-
tive method has been developed to lift the
Recently shock-breakers have been used on
pipe. This method uses a block that is
the stone hammer to reduce pressure on the
placed inside the pipe. The weight is lifted
couplings, to increase the hammering impact
repeatedly against the block and the result-
and make lifting easier.
ing vibrations free the pipe from the
ground. To use this method the hammer is
first lowered into the pipe. At approxi-
Raising the hammer head mately 1 m above this hammer, a 0.6 m
Raising the hammerhead is as important long, 5-cm diameter pipe section is placed
as the hammering itself. Being able to raise inside the drill pipe. The 5-cm diameter
the pipe and head quickly saves time and, pipe section is widened at the bottom to fit
partly, determines the success of the op- the width of the drill pipe. When sand is
eration. Particularly in compact clay lay- poured into the drill pipe, it will accumu-
ers, raising the pipe can be cumbersome. late behind the thickened part of the pipe
Conveyance losses – in the Terai and else- ear then channels in norther n West
where – in private groundwater irrigation Bengal they were measured at 6% per
systems are often considerable. Unlike sur- 100 m of the flow.
face irrigation efficiencies, water losses 2 Transient or start-up losses that are related
from groundwater irrigation systems have to the wetting of the dry perimeter of an
not been extensively studied, yet in many earthen channel. Each time irrigation
cases they may exceed the losses from grav- water is applied it will take time and
ity water courses.Water pumped from shal- water, before the channel starts to flow.
low tube wells or pump dug wells is typically In small-scale lift irrigation, water is usu-
conveyed through makeshift earthen field ally applied frequently, but for a short
canals, often undersized and hence with par- duration. Obviously, transient losses
ticularly high losses (Figure 1). Measure- depend on the duration and number of
ments in the northernWest BengalTerai show watering applications. For instance
that in under-dimensioned earthen canals where 30 water applications of 2.1 hours
losses may run up to 53% per 100 m. But each are made annually, transient losses
even when there is no overtopping, convey- have been measured at 8.4%–10% of the
ance losses are considerable. Conveyance flow per 100 m. In inter mittent
losses fall into two categories. groundwater irrigation, transient losses
1 Steady-state losses that result from seep- are therefore much higher than in a con-
age from the porous earthen channels. stant flow situation, which is character-
In small-scale lift irrigation, where flows istic of surface irrigation.
are usually between 6–15 litres, steady-
state losses can take up a considerable The combined transient and steady state
por tion of the flow. In established losses are typically at least 15% per 100 m.
These losses translate into extra pumping
time and with it, extra pumping costs.
The construction of distribution net-
works has often been part of publicly
funded groundwater irrigation systems to
reduce high conveyance losses in
groundwater irrigation. Sutherland (1999)
has documented the systems most com-
monly used in South Asian public sys-
tems—lined channels or bur ied pipe
systems. Of the two, buried pipes systems
Figure 1 Earthen channel require particularly large capital outlays,
58 Conveyance: alternative routes
though this is partly compensated by the The lay-flat hoses have a variety of ad-
fact that they do not use land.1 Lined ca- vantages. Their water loss is close to zero,
nals – of all varieties – are relatively less which is impor tant for inter mittent
costly, but even here the costs of the distri- groundwater irrigation.The tubes also help
bution network may be a multiple of the avoid right-of-way problems and farmers
investment in the lift system, particularly can defeat gravity and irrigate higher lands.
for low-lift schemes. The usual length of lay-flat hoses is 100–
By contrast, in privately operated lift ir- 300 m. Beyond this range the backpressure
rigation systems in the Terai, it is uncom- on the pumps is too large to handle. The
mon to find similar substantial investments two most popular tubes are the
being made in conveyance systems. If in- polyethylene and PVC (polyvinyl chloride)
vestments are made, they are low cost. This tubes. Other heavy-duty tubes are avail-
chapter describes two promising convey- able, but as their prices are considerably
ance techniques for private shallow tube higher, they are not commonly used.
wells. One increasingly popular technique
uses lay-flat hoses and the other which is Polyethylene tubes
newly developed, involves soil–cement The most popular tubes are the low-den-
channels. sity polyethylene lay-flat hoses (Figure 2).
Depending on their diameter they weigh
Lay-flat hoses: an unassuming
revolution in micro-irrigation
In the last ten years lay-flat tubes have be-
come a popular means of conveying water
from the numerous shallow tube wells in
the Terai belt of northern Uttar Pradesh,
northern Bihar, and Northern West Ben-
gal. An estimated 500 000 m of lay-flat
hoses are sold in the three districts of North
Bengal annually. In many areas a rental
market has developed, where a typical 100
m section is rented out for Rs 5 per hour.
This rapid spread of lay-flat hoses in the
Terai mirrors that which occurred in north-
ern China during the 1980s. Strangely
enough though, there are also major areas
where this type of micro-irrigation is not Figure 2 Lay-flat hose used with diesel
known at all. pumpset
1
In river lift systems in northern West Bengal the effectiveness of the buried pipelines was enhanced by using lay-
flat hoses on the spouts of the water transmission systems. The design of the spout head had to be adjusted to a
round outlet to make this possible.
between 8.5 g (65-mm diameter) to 16 kg increase in delivery head exceeds the gains
(100-mm diameter) per 100 m. The 100- in conveyance efficiency. Diesel consump-
mm diameter tube is the most popular va- tion shoots up by 48% for a 100-m tube.
riety, as even 300 m of this tube is portable As a result, the 80-mm diameter hoses are
at 48 kg and requires little storage space. less popular. They tend to be preferred for
The cost of a 100-mm lay-flat hose long distance water transport (300 m), as
ranges between Rs 6.8/m (65-mm diam- farmers believe that the larger jet through
eter) to Rs 14.4 (100-mm diameter).2 Usu- the narrow hose ensures that the end of the
ally, the polyethylene tubes last one pipeline is reached.
irrigation season, as sunlight and move- Small diameter (60-mm) lay-flat hoses
ment of water make them brittle and easily have also become popular on hand pumps.
punctured. The tubes are made of recycled This is not surprising, because the convey-
scrap, but can be resold as scrap too, at ap- ance losses from the small hand tube well
proximately 25% of their original price. discharges (0.5 to 1 litre) are proportion-
ally much larger than the losses from shal-
PVC tubes low tube well flows. In response, hand tube
PVC tubes are more durable, but also more well users were already practising indig-
expensive and heavier, and, as a result, less enous micro-irrigation, in particular the
popular. PVC tubes cost Rs 12.8/m for a 65- use of plates to scoop up water from a small
mm diameter tube and Rs 33/m for a 100- ditch in the field and sprinkle it over the
mm diameter tube. Their scrap value is 30% crops. The small diameter lay-flat hoses,
of their original price. A 300 m length of a attached to the spout with a short bamboo
100-mm diameter PVC tube weighs 87 kg. section or bottomless metal cup, will not
The drawback of these tubes is that, in be used that intensively and will last long.
comparison to open channels, they increase Also, unlike with diesel pump sets, no ad-
the delivery head of the pump. The result ditional head is created, which would in-
is a higher consumption of diesel per unit crease the effort in pumping.
volume of water lifted. The attachment of
100 m of a polyethylene tube of 100-mm Soilcement channels: the
diameter to the delivery pipe of a pump set
(most delivery pipes have a diameter of 65
alternative route
to 80 mm) requires 11% more diesel per A second alternative to makeshift earthen
cubic centimetre of water lifted. However, channels is improved low cost channels
this is more than compensated by a reduc- (Figure 3). With shallow tube wells and dug
tion in the hours of pumping, as water wells generally being used for 400 hours in
losses even in well-prepared channels are a season at the most, it is obvious that open
15% per 100 m. brick-lined or concrete channels that cost
Yet when 80-mm diameter tubes are upwards of Rs 200 would never be an option
used on the same deliver y pipes, the for shallow tube well owners.With 15% losses
2
Exchange rate used is Rs 42 to 1$.
major benefit if there is a shortage of nels maintenance is still necessary, but the
labour during the agricultural season. time required is much less.
Moreover, less labour is required to pre- 2 No water-logging near the channel Se-
pare the channel at the star t of the vere leakage, overflow and breaches in
irrigation season, i.e. for cutting the grass, earthen channels result in crop losses in
repairing the bunds, and shaping it to the the strip of land along the sides of
proper dimensions. In soil–cement chan- earthen channels.
Mixture
Different mixtures can be used. The quality of channels constructed with a mixture of 1:1:4
(cement:soil:sand) is found to be superior over the mixture 1:2:3. The plastering becomes stronger and
more rigid because of the higher sand content, while the soil coheres with the underlying soil. If more
sand is used, the strength might increase further, but contact with the underlying soil might be lost.
A trial was also carried out with a 1:4:2 mixture (cement:stone-dust:sand). Stone dust is available at
places where stones/boulders are crushed into smaller pieces for road construction, for example. This
mixture was found to be stronger than the 1:1:4 soilcement mixture. The use of stone dust appears to
add to the strength, but the problem is its availability, as crushing machines are only available at a few
places. The dust will have to be carried from a long distance in many cases. The use of stone dust is only
recommended where it is easily available.
Compaction
Field trials clearly indicate that compaction of the channels earth is essential, even though it is time-
consuming. Better results are obtained in channels that already have bunds. Without compaction, hollow
patches appear below the plastering and the channel becomes weak. Also, horizontal cracks at the
bottom of the channel (Figure 4) are due to improper compaction of the channel bottom. In cases where
no proper existing bunds are present, earthen embankments can be made before the monsoon, in April
and May, when the farmers have time. During the monsoon, the soil will settle due to the rain. After the
rainy season, in October and November, the channels can be constructed (Figure 5).
Use of joints
Some vertical cracks are observed in the channel. These cracks occur mostly in the first month after
construction. While most of the cracks are due to construction defects, the use of joints, i.e., artificial
cracks, is likely to be an improvement, allowing for differential settlement and expansion. A joint could be
made every
2 m and if possible, filled with tar to reduce leakage. An additional benefit of such joints is that when repairs are
required a farmer can remove a complete 2 m segment. After applying the plaster, neat polishing with a mixture
of water and cement for proper finishing will make the surface smooth and strong.
Preparation of mixture
The soilcement lining is strong enough, but the mixture needs to be prepared properly. If the mixing of soil with
the sand and cement is improper, then holes may appear. The solution is to dry the soil and sieve it before use.
Curing
Proper curing is important for strong lining. Proper curing essentially means that the concrete remains wet
or moist for the first 7 days after application. This can be ensured by covering the fresh concrete with jute
bags, which are regularly wetted.
Embankment
Field observations show that the channels survive properly only if the embankment is higher than the
plastering height. In cases where this was not so, the top part started cracking and pieces fell down. The only
way to protect the plastering is to provide 2 inches of earthen freeboard, strengthened with grass turf.
Without grass, the bunds will remain fragile. This is an absolute must for a good channel.
Contd...
Box 2 Contd...
Dimensions
The dimensions of the channels are based on a bed slope of 1/1000, which means in reality, very flat
terrain. However, at the time of construction the actual field slope is used, as channels are constructed in
existing earthen channels, which already have a downward slope. In some cases, the bed slope is more
and, therefore, theoretically the dimensions can be reduced, making it cheaper. The following standard
dimensions are used for diesel pump sets with a discharge of 12 litres/second.
1 Bottom width (inside) : 0.20 m (8 inches)
2 Height of plastering (inside) : 0.20 m (8 inches)
3 Side slope (vertical:horizontal) : 1:0.5
The pressure in the channels is not because of water pressure, which is only 0.010.02 kg/cm2, with water
68 inches deep. More crucial is the pressure put on the lining by humans and cattle (Figure 6). For this
reason the bottom width of the channel is kept small, which discourages cattle and humans from walking in
the channel.
Thickness
In the first round of trials a lining thickness of one inch was tried. As farmers and local mechanics
constructed the channels, the work was done less precisely, resulting in thickness fluctuating from 0.5 to
1.5 inches. To improve the strength, an increase to 1.5 inches was recommended. This has proved to be
good even after one year and so it is recommended even though it increases the cost.
to 10 000 m of channels were constructed in a life of 4–5 years, the polyethylene pipes
this manner. usually last a year only. Therefore, over a
5-year period the costs are similar. A sec-
Farmers priorities ond advantage is that the use of a soil–ce-
ment channel requires little effort apart
At present the lay-flat hoses are far more from cleaning the channel in the beginning
popular than soil–cement channels. This of the season, whereas a lay-flat hose needs
is likely to remain so, inter alia, because it to be laid out carefully every time the field
is a conveyance technology that is sold off is irrigated and removed afterwards. Be-
the shelf. sides, during irrigation vigilance is required
Lay-flat hoses have a number of advan- to ensure that there are no leaks or block-
tages over permanent soil–cement chan- age in the tube. Finally, conveyance
nels. First, they do not occupy land and through soil–cement channels does not re-
permission from neighbouring landown- quire any extra pumping costs.
ers to traverse land is easily given. Moreo- It appears then, that both techniques have
ver, they can be laid out in any direction their own niche for the short-stretch convey-
and from any point. One tube may, hence, ance typical in shallow tube well irrigation.
serve an entire command area. Second, lay- Neither technique is likely to be used over
flat hoses can cross obstacles such as roads long distances. With lay-flat hoses there is a
and water can be pumped to higher land. maximum distance over which their use re-
Thirdly, their capital investment is low at mains practical. In case of soil–cement chan-
Rs 14/m for a polyethylene pipe, which is a nels, it makes more sense to make a second
quarter of the cost of a soil–cement chan- low-cost shallow tube well rather than ex-
nel. This low capital cost however partly tend the channel network too far.
disappears because of the extra pumping
costs of at least 11%.
Owners of soil–cement channels on the
Reference
other hand were quite content and evalu- Sutherland D. 1999
ated the soil–cement channels positively in Sustainable groundwater irrigation tech-
comparison with the lay-flat hoses. One ad- nology management within and between
vantage cited was their long life. While the the public and private sectors
soil–cement channels are estimated to have Silsoe: Cranfield University
40%–50%, who could resist modification, Government mechanics were also not
particularly as the cost was low (Rs 400– readily available so, the effort was aban-
500), compared to the savings. Yet, in the doned. It was replaced by demonstrations
end conversion turned out to be more dif- organized by a specially appointed trainer,
ficult and required more than only spread- who was familiar with the modification to
ing knowledge. the pumpset (Figure 1). He worked closely
A series of attempts was made to intro- with field staff of the Department of Agri-
duce the new pumpset technology—the culture.The field staff would identify where
drum cooling, reduced engine speed, and the demonstration would be organized with
the priming pump replacing the foot valve. a farmer who owned a pump.
The first major effort was to provide farm-
ers with training from government staff.
For this, field mechanics, employed by the
Department of Agriculture, were engaged.
Their main task is usually to oversee me-
chanical work undertaken by the depart-
ment. They had the r ight technical
background and sufficient spare time in the
off season. It seemed a good idea. The me-
chanics were introduced to the pump modi-
fications and trained to organize
demonstrations. They were also to identify
farmers with pump sets and village level Figure 1 Pump modification demonstration
mechanics, mistri, who could carry out
modifications. The involvement of the field staff had
The training raised interest and curios- an encouraging impact. Before the dem-
ity. Yet after 17 demonstrations, only onstration a publicity drive ensured the
3 pump sets had been modified and no participation of a large member of farm-
mistri was keen on modifying pumpsets as ers. Demonstrations consisted of
a business. Subsequent analysis revealed 2 brief discussions about the need for fuel
that saving,
2 the government mechanics themselves 2 discussions about the technical proc-
were not fully convinced of the technol- esses involved in modifications,
ogy; 2 live demonstrations,
2 the demonstrations and follow-up were 2 sale of modification kits on the spot, and
not organized professionally; 2 post-demonstration discussions and fol-
2 the government mechanics lacked the low-up.
trust of the local mechanics, who feared
the pump would burst; and The post-demonstration activity in-
2 the farmers did not feel strongly about volved discussions with the farmers about
the need for modification. the demonstration and steps involved in
the modification. Farmers were also re- them required extra care because the drums
quested to indicate whether they were in- were made of sheet iron and prone to corro-
terested in the modification and were sion. To increase the acceptability of fuel ef-
required to fill up a form stating their com- ficiency improvements, drum cooling was
mitment. A total of 133 demonstrations dropped and replaced by a flow restrictor
were organized in which more than 3000 which guaranteed that only a minimal
farmers participated. About 10% of the amount of water would be circulated to cool
farmers indicated they were interested in the engine. This was also far more conven-
the modification. The trainer kept track of ient to use.
the commitments by making either a re- Efforts at promotion also underwent se-
turn visit or writing a return post card, en- rious rethinking. It became obvious that
quiring about the follow-up action. The the mistris were the most effective channel
post cards yielded a positive response and because they had the confidence of the cli-
several farmers who had earlier indicated an ents and could persuade them to overcome
interest in the modification renewed their some persistent misconceptions about
promise. Others wrote back saying they could pumpsets (Box 1). They could earn money
not make the changes, giving family com- by modifying existing pumpsets and serv-
mitments or crop failures as reasons. icing new ones. Moreover, they could in-
Finally, 283 pumpsets were converted, troduce other new technologies such as the
a significantly higher number than after the bamboo filter (Chapter 4) and the stone
first training effort. Yet the output was still hammer (Chapter 5). Some of them closely
far from encouraging considering the ef- liaised with dealers, whereas others did not.
fort put into preparations, demonstrations, Among the latter group there was a grow-
and follow-up. ing interest in promoting the different new
Meanwhile, several pump dealer s techniques. After a training programme, a
evinced an interest in the modification and number of these village-level mechanics
attended some demonstrations. They also agreed, that, apart from selling the new tech-
sent their mechanics for training. nology, they would also gain if they provided
However, they withdrew from the pro- their services as a group. This would allow
gram when they learnt that their pumps them to gain recognition, learn from each
would not be purchased by the government. other, undertake common promotion, and
Contact with some local mechanics con- become collectively engaged in government
tinued through intensive training-cum- contracts.
demonstration but the spin-off in terms of Five mistr i cooperatives established
actual modifications was not so encourag- themselves in 1999. They had on average
ing. Field visits confirmed that even farm-
ers who had modified the sets were cautious Box 1 Pumpset beliefs
in using them. A headcount showed that
about 60% of the modified pumps supplied 2 If a pump is starved of diesel it will die
by a government programme were unused. 2 A heavy pump is a strong pump
The boiling water in the drums suggested 2 If a pumpset becomes very hot it will burst.
something going out of control. Refilling
However, a workshop on pumpset fuel ef- Not unexpectedly, the new specifications
ficiency resulted in one promising contact created a stir with dealers of several major
with a medium-sized manufacturer, BSA brands discovering they could not contend.
(Balban Singh Agriculture) in Agra, which They lobbied hard to have the tender can-
was keen to develop an adjusted model in celled and even managed to do so, but a
the low hp (horsepower) range (2.5 hp). In few months later it was revived with more
1998, it prepared a prototype on the basis of or less similar specifications. Opposition
the work in northern West Bengal, which was from the dealers again gathered force. Word
tested successfully passing both endurance was sent out that the current tender was
and fuel consumption trials. When a govern- only the pilot for a very large programme
ment tender for pumpsets for 300 so-called with a target of 4000–5000 fuel-efficient
multifilter point shallow tube wells multifilter point shallow tube wells. Can-
(see Box 2) came up in 1999 in Northern celling the current ‘pilot’ tender would
West Bengal, the specifications were such that jeopardize the follow-up programme. To
only the new improved fuel-efficient 2.5 hp level the playing field, all manufacturers
model would qualify. The model was fuel ef- were invited to a workshop. The dealers be-
ficient and considerably lighter. lieved the white lie.
The workshop in which the fuel effi-
Box 2 Multifilter point shallow tube wells ciency improvements were demonstrated
was a success. It was attended by technical
The 2.5 horsepower pump sets were intro- managers from the manufacturing compa-
duced in a programme of multifilter point nies rather than the sales personnel. Con-
shallow tube wells as a part of which groups of vinced of the improvements, the technical
four small farmers constructed tube wells at managers signed a memorandum, express-
their own costthe choice of type of boring was ing their appreciation of the improvements
their own. The lightweight pump sets, easily to the pumpset’s design. In the tender that
carried from one tube well to another, were followed, another manufacturer qualified
provided free. with an efficiency-improved low hp-model
This programme replaced an earlier one in and, not long after, 2 more manufacturers
which similar groups shared a single filter point started to produce the fuel efficient mod-
shallow tube well. They contributed 25% in els. The battle was won on the manufac-
cash to the development of the boring and the turers turf—that of tender specifications.
pumpset. This arrangement depended on one Being able to present an improved model
resourceful farmer, who would pay the cost was of little significance.
contribution in time for annual programme A number of other government pro-
targets to be met, have the tube well on his grammes adopted the new design, which
land and the other owners in the group would generated more interest. With more light-
be secondary. The multifilter point formula weight fuel efficient pumpsets available,
instead ensured that everyone had direct popular demand increased too. One of the
accesseven poor group members being able to 4 manufacturers dropped out, unable to com-
construct low cost bamboo boring (Chapter 4). pete but the other three (BSA, Bharat, and
Field Marshal) generated an independent
market. Bharat managed to sell 1500 a pump set donated by the manufacturers.
pumpsets in its first year in Bihar, showing There was a crop exhibition and the pump-
that the new models were taking root and set manufacturers and their dealers sold
generating a demand for themselves. pumps on the day, providing special dis-
counts. The fair being opened by local dig-
Bringing users and manufac- nitaries also helped getting support for the
turers together new technology at this level.
The total costs of three fairs and their
One of the problems noted is that the chain preparation amounted to Rs 86 000 ($2000),
between manufacturers and pump users is part of it sponsored by the manufacturers.
so long that there is little feedback on user As they drew 15 000 farmers, these were ex-
needs and preferences. At the same time, tremely cost-effective learning events.
in introducing a new technology substan-
tial new understanding needs to be gener-
ated – among dealers, mechanics and
prospective customers.
To bring together the different players
on one platform, ‘pump fairs (melas) cum
clinics’ were organized in each district
where, with government support, the new
pump sets were popularized. The organiza-
tion of the pump fair was done by the coop-
erative of mechanics, who were given modest
financial support to announce the melas.
What the fair achieved was to explain Figure 2 Pump mela bringing users and
the benefits and techniques of the differ- manufacturers together
ent fuel efficiency modifications, bring
pump owners in contact with experienced
mechanics, solve some of the technical
Lessons learned
problems on the spot, and generate feed- Contrary to common belief it appears that
back and interaction between users and demand is not generated so much as an
manufacturers on main operational prob- objective need but more as a response to
lems. During the fair also, new low-cost ad- what is being offered. The lesson from pro-
justments were identified. In several places, moting fuel efficient pumpsets in north-
farmer-users had used small bamboo splits ern West Bengal was that consumer training
to work effectively as flow restrictors. was not sufficient and, probably, not even
Technical sessions were organized in a useful. Besides their apprehensions, it was
festive mode and problematic pump sets unrealistic to expect farmers to base a de-
were repaired and serviced free of charge. cision on only a demonstration and that
A quiz was organized to test the farmers’ too, by an outsider unable to win over the
understanding of pump-set handling as local mechanics, in this case. Perhaps the
well as financial matters.The first price was most precious asset of a northern West
Bengal farmer and his largest capital item shows, but it is seldom done. Even in large
is a pumpset. The first lesson learned was programmes, funded nationally or inter-
the importance of convincing and engag- nationally, specifications are laid
ing the delivery sector in the promotion of out blindly without considering the subtle
the new technology. Pumpset promotion social impacts of different technologies or
started to move only when the self-organ- the opportunities of setting a new standard.
ized mistri groups were in the business. At Specifications also obstruct in another
that point, promotion perpetuated itself be- manner as was demonstrated rather dramati-
cause better service and a better product cally, with the well technology. The polyvi-
meant improved incomes. nyl chloride well pipe with bamboo filter
Engaging the delivery sector is not easy. (Chapter 4) was found better than the GI
One major constraint was the non-avail- (galvanized iron) or brass options.These op-
ability of appropriate sales points for trea- tions cost 10–15 times more and were not
dle pumps in some areas. Some areas were necessarily longer-lived, because of the larger
covered largely by an itinerant mistri, mak- risk of clogging.Yet, it is hard to capture stand-
ing it hard to make inroads into the ard specifications for a bamboo filter and the
pumpset sector. The absence of a proper wastage caused by this is enormous.
commercial distribution and maintenance At the root of the matter lies the failure
infrastructure makes the promotion of new to understand what technology is func-
technologies by the NGOs (non-govern- tional, what clicks and what does not.
mental organizations) necessary (smoke- Standards and specifications often assume
less stoves in Pakistan, low-cost drip that things should be fail-proof and that
systems in Andhra Pradesh, treadle pumps the material should be durable. However,
in Bihar). This may sometimes be the only experience with the clogged GI filters
choice and may even help to ‘prime the showed that material may be durable even
pump’, but the long-term prospects of this though the wells are not. The bamboo fil-
strategy are risky, if not dubious. ters were inexpensive and performed well—
An equally important issue is the way they could be replaced at a low cost. The
the delivery sector is organized and struc- lifetime of lay-flat hoses (Chapter 6) may
tured. To assume that the quality of serv- not be more than a year, but they are cheap
ices is the overriding criterion is naïve. enough to buy and are more widely used than
Manufacturers protect their market share any other water-saving conveyance tech-
through specifications and standards and nique. A similar breakthrough in drip sys-
each mistri is loyal to certain dealers and tems is now reported from Maharashtra,
brands. This is particularly true for a rela- where local entrepreneurs have developed
tively costly pumpset where government ultra low-cost systems at one-fifth the price
procurement, brand reputation, and the of the cheapest drip systems, developed and
availability of spare parts is important and promoted by the NGOs. The system does
there is an inertia in changing over to a not last more than a season, but even that is
new technology. In an official procurement, cheap considering the opportunity cost of
changing specifications can break the dead- scarce capital for poor families.There is need
lock, as the case described in this chapter to rethink the concept of infinite durability.
1
The exchange value of the US dollar during the period described in this chapter ranged between Rs 38–46.
76 Rural marketing: making it sell
a technology with which treadle pumps may model had a considerable advantage in
in fact even compete.2 terms of water output, particularly at very
shallow depths.The second part of the con-
Finding the right product sumer survey was the installation of 52 test
treadle pumps of two different makes. The
The promotion of treadle pumps in north- test installations were clustered to allow
ern West Bengal was undertaken by IDE new users to judge for themselves. The first
(International Development Enterprises), feedback was disappointing—whatever the
a NGO (non-governmental organization), model, mild steel or bamboo, the general
committed to ‘fulfil the ambitions of response was that the treadle pump ‘did
marginalized farmers through marketing’. not work’ and was a non-starter.The pumps
The choice was made to promote the trea- leaked profusely and did not hold water.
dle pumps in a non-subsidized fashion Upon investigation the problem was found
through the private sector, hoping that the to be caused by a minor issue related to
mechanism would in the end be self per- maintenance. The rubber check valves at
petuating, driven by profit motives, once a the bottom of the cylinders became con-
network of manufacturers and dealers was cave and started to leak because of inces-
in place and the ‘product’ became familiar. sant pounding by the pistons. The solution
The promotion of treadle pumps started was simple and required only flipping over
with a consumer survey to assess whether the check valves which would take 5 min-
there was a demand for the treadle pump utes. In the haste of installing the test
and, if there was, then what type of treadle pumps, this basic information had not been
pump the rural customers in northern West passed on, suggesting that the pump would
Bengal preferred. The choice was between not just sell on its own, and that some mini-
two models. The first had pistons of diam- mum technical information would need to
eter 5-inch and pedals of mild steel. The be provided, while introducing the product.
price off-the-shelf was Rs 1100. The sec- After the check-valve problem was recti-
ond model had bamboo pedals and pistons fied, the test user’s experiences were collected.
of diameter 3.5-inch. Due to the smaller Where mild steel treadle pumps and bam-
pistons, the discharge was lower, although boo treadle pumps were installed in the same
the pump was easier to work on. This ‘bam- village, the preference was clear—the sturdy
boo’ treadle pump was similar to the model mild steel pumps were preferred over the wob-
that was most popular in Bangladesh. Its bly bamboo pumps. Just one cluster, where only
cost was significantly below that of the mild bamboo treadle pumps were installed, re-
steel version, Rs 225 compared to Rs 1100. ported very satisfied bamboo treadle pump
The first part of the consumer survey users. Earlier controlled tests had hinted at a
was a controlled test of the energy require- similar preference for the 5-inch mild steel
ments of treadle pumps and their discharge. treadle pump, as they yielded twice the dis-
This test showed that the 5-inch diameter charge without exhausting the test person.
2
In the end, in some – not all – parts of northern West Bengal treadle pumps appeared to be able to push out some
diesel pump sets, particularly since the hiring charges for the heavy weight diesel pump sets included a transpor-
tation charge, which raised the effective costs per pumped hour for small holders considerably.
In retrospect, however it seems that, the and demand was not expected to be sig-
consumer survey was flawed, as the test nificant in the other seasons. While de-
pumps were given free to first-time users. signing the promotion campaign, a number
The litmus test came when the 5-inch trea- of decisions were taken.
dle pumps were introduced to a border vil- 2 A high-quality treadle pump would be
lage already exposed to the smuggled promoted at a fixed non-subsidized
bamboo treadle pumps. The first reaction price. The idea was to set a standard and
was very positive. The new model was con- create a reputation for the treadle pumps
sidered an improvement, but within a week and avoid that the treadle pump market
the mild steel treadle pumps were returned. in this initial stage would be spoiled by
The reason was that at 17 kg they were far spurious models.
too heavy to carry to the fields. This one 2 To safeguard the quality of the pump, a
important parameter, portability, had not purchaser would receive a one-year war-
been considered in the customer survey ranty card and each pump would have a
with first-time user s, the test having punch plate with a unique number.
considered only price and water output, 2 This decision, i.e., the choice for a qual-
and omitted convenience. 3 This episode ity product, had strong implications for
serves to remind that market demand is the the manufacturing and marketing strat-
real indicator of consumer interest. egies. Quality production and quality
Once the basic decision was taken to fo- control implied a centralized manufac-
cus on 3.5-inch bamboo treadle pumps, a turing facility. In other states some
number of modifications were made to manufacturers were already in business,
make the treadle pump suitable for local but an effort was also made to set up a
use. The check valve was adjusted, so that manufacturer in northern West Bengal
it could be changed easily from outside the itself.
barrel. Also, a metal bar was attached to 2 In its turn, the central manufacture of
the treadle pump to make it easier to carry. the pump implied a long single market-
The pipe was extended, so that it fitted into ing chain from a limited number of cen-
the narrow bamboo strainers most com- tral manufacturers to a large number of
mon in northern West Bengal. Finally, the remote rural customers.
barrel was extended to 45 cm, so as to in-
crease the discharge. The first season
In the first season of treadle pump promo-
Five seasons of treadle pump tion, the strategy consciously strongly re-
promotion lied on direct marketing through local well
developers or local mechanics. The local
Promotion of the treadle pumps started in mechanics were trained in treadle pump
the rabi dry winter season, November 1995 installation and maintenance and were of-
to April 1996. This is the irrigation season fered a margin of Rs 25 on each treadle
3
Although in the first year 5-inch treadle pumps were half-heartedly also promoted, they were withdrawn soon
after for a lack of demand. They looked good, but were unwieldy and expensive.
pump they installed. They would lift the a shearing machine, electricity supply, and
pumps from local dealers, who were given working capital. No manufacturer in north-
a similar margin. The price of the treadle ern West Bengal was found possessing all
pump to the consumer, including these these assets and also interested in starting
margins, was very low at Rs 250. With the a manufacturing line. Instead connections
cost of a bamboo well ranging between were established with a Calcutta-based
Rs 150–500, a farmer could irrigate 0.2 ha manufacturer, making high quality drink-
of land with an investment of less than ing water pumps for UNICEF (United
Rs 1000. As awareness about the product Nations Children’s Fund) programmes.
was getting less attention, in the first ‘trial’
season, emphasis was put more on promo- The second season
tion and less on setting up a full supply chain. In the second season (1996/97), promo-
The direct marketing effort was sup- tion activities were intensified and ex-
ported by two marketing teams, each con- panded geographically to all 15 blocks,
sisting of three promoters, whose task was where there was demand for the treadle
to build up local mechanic networks in the pump–bamboo well combination.The pro-
blocks in which the marketing efforts were motion strategy also shifted, with greater
concentrated. Each team further under- emphasis on the dealers in promotion and
took general promotion through demon- less on the local mechanics. The argument
strations in rural markets on main market was that dealers were a safer bet than the
days. A variety of other promotion tools local mechanics in building up and con-
were used, such as rickshaw announce- solidating an independent retail network.
ments and the screening of a video-drama, The latter lacked working capital and were
revolving around a treadle pump. engaged in an array of other activities. The
The trial promotion concentrated on the chosen dealers were in most cases, local
8 ‘most promising’ blocks in 3 districts. hardware shops or fertilizer dealers in the
They were chosen because they were areas village markets. The policy was to give each
with shallow groundwater, where irrigated selected dealer the monopoly of his (usu-
vegetable and winter rice cultivation had ally twice weekly) market. In all, 63 deal-
already begun. The results of the first year ers were identified. Simultaneously, efforts
were better than expected with 903 trea- were made to identify local distributors.
dle pumps sold. A shortage of diesel at the This turned out to be relatively difficult,
end of the irrigation season boosted the but two distributors were identified, while
first year’s sales campaign. the IDE continued to play the role of cen-
The IDE, the NGO responsible for the tral stockist. It also emerged that the retail
promotion of the treadle pumps, played the sector was very fragmented in northern
role of main distributor as well, supplying West Bengal. There was no permanent link
the dealers and the local mechanics, thus between dealers and distributors. Although
positioning itself in the marketing chain. the emphasis in promotion shifted to deal-
Efforts were started to build up local manu- ers, the network of local mechanics was
facturing capacity. The production of the expanded as well, inter alia, by training 209
treadle pumps required a pressing machine, local mechanics for 3 days. The selected
local mechanics were by preference those The subsidy scheme was withdrawn not
with whom the dealers had already estab- long after it became effective, but the con-
lished a working relationship. They were fusion that surrounded it (for potential
also requested to assess the demand prior customers and for dealers) had a serious
to the promotion season in the villages effect on private sector promotion. The
where they were operating. On that basis subsidy procedure itself was quite cumber-
an exciting turnover of 11 000 treadle some. It concerned a screening of appli-
pumps for the season was expected. cants and concession on delivery rather
Prior to the second promotion season than an uncomplicated and neutral sub-
the sales prices was increased to Rs 375. sidy at the source. For the farmers it in-
This was in response to increased material volved procur ing and routing an
costs and also to allow larger margins for the application form through agricultural of-
distributor (Rs 25), dealer, (Rs 35), and lo- ficers and local government officials. What
cal mechanic (Rs 35). The Government of is interesting though, is that in a relatively
West Bengal was requested to waive sales tax, short period more than 3000 application
but this effort was buried in bureaucracy. forms were submitted by farmers, essen-
The second promotion season (winter tially to obtain a modest rebate of Rs 185
1996/97) got off to a reasonable start in (50% of the price of the treadle pump) at a
November and December, though the pre- considerable transaction cost. This speaks of
dicted high turnover was not achieved. a culture in which subsidies are an impor-
The promotion was again supported by tant delivery mechanism.4 In all, 920 pumps
market demonstrations, dealer boards, were sold at a subsidized price.
handbills distribution, village demonstra-
tions, wall paintings, and video shows in The third season
the local Bengali language. Sales slowed The third promotion season consolidated
down in the middle of the promotion sea- the strategy of the previous year with some
son. Prompted by some treadle pump deal- minor changes. There was even less em-
er s, the Gover nment of West Bengal phasis on local mechanics as a sales force.
announced that it might include the trea- The fixed margin for the local mechanic
dle pumps in the package of subsidized was dropped—if he landed the deal, it was
(50%) agricultural implements under the for him to negotiate the price with the
Integrated Cereal Development Project. dealer. Rather than dealers or local me-
Sales at the end of this season were 2400 chanics the 15 marketing assistants en-
branded pumps plus 1253 non-branded gaged by the IDE became anchor points in
pumps. Whether this was a success or not, the sales promotion.
is a matter of opinion but it was clearly far The price of the treadle pump was also
less than expected on the basis of the pre- adjusted from Rs 375 to Rs 390. The
season market survey. promotion activities now also expanded to
4
Subsidies generate high interest not only from farmer-customers, but equally from dealers and manufacturers
because of the scope of high volume sales they offer. Intriguingly the first move by many erstwhile treadle pump
dealers in the area was to persuade local governments to include treadle pumps in subsidized programmes.
the entire vegetable and dry season rice belt To stimulate sales, the IDE, therefore,
of northern West Bengal. Within the area, decided to relax its earlier insistence on
high potential villages (high groundwater payment by cash and instead advanced
tables and experience with vegetable pro- credit-on-sales to the distributors and deal-
duction) were singled out. Again, prior to ers. This amounted to approximately
the actual promotion season much atten- 2 00 000 rupees or close to 20% of the total
tion was paid to familiarizing local mechan- turnover for that season. A second change
ics with the treadle pumps and a total of was that at some places the one-dealer-one-
439 local mechanics were trained. There market policy was removed, as it was unnec-
was a complete revamp of the dealer net- essarily limiting the number of outlets.
work prior to the season. The number of In spite of the credit advance, the in-
distributors increased from 3 to 7, while creased familiarity, and the revamped and
the IDE continued to be the link between expanded dealer network, treadle pump
the manufacturer (whom they subjected to sales in this third season were not signifi-
quality control) and the distributor–dealer cantly different from those of the previous
network (who were expected to sell the season. The sale of branded treadle pumps
branded pumps). Of the 63 dealer points amounted to 2584, and an estimated 500
earlier, only 33 were retained and 61 new non-branded pumps were sold, a decrease
dealers were approached. Non-performing from previous years.This was achieved at the
dealers and those actively pursuing govern- price of an intensive promotion campaign,
ment or Panchayat subsidization were consisting of more than 1600 promotional
dropped. The one-market-one-dealer strat- events (market demonstrations, village dem-
egy was maintained to attract potential deal- onstrations, and short campaigns), includ-
er s with the promise of a temporar y ing 67 widely-attended video shows.
monopoly and encourage them to try harder While searching for explanations, it ap-
to promote the treadle pump, which after all, peared that the plummeted potato and jute
was just one product out of a large range of prices in the summer of 1997 were one rea-
items for sale. son. The low prices left farmers with very
It became more and more apparent that little capital to invest in irrigated winter
the dealer network, as it existed in north- crops which also require high costs on agro-
ern West Bengal, had its limitations. There inputs. A second possible external factor
were several areas without fertilizer or hard- was the early rains in 1998, making irriga-
ware shops. The market, in other words, did tion and hence the purchase of a treadle
not cover all areas. Another major limitation pump in the region less important. But
is the prevalent system of sale-on-credit cou- other explanations should be sought in the
pled with the modest working capital most promotion campaign itself—the newness of
dealers had. As a consequence each dealer most dealers and the tendency of the mar-
has a limited clientele (often 80–100 cus- keting assistants to generate direct sales
tomers) to which he will sell on credit or on rather than suppor ting the promotion
whose recommendation he will accept new through dealers and local mechanics. This
customers. Non-credit sales are limited, par- turned marketing assistants into salesmen
ticularly at the start of a cultivation season. chasing targets and brought the number of
across-the-counter sales by dealers, down to interest did not translate into sales and many
35%. coupons went unused.
It must be mentioned that the slightly
The fourth season increased sales were achieved in a second
There was considerable soul-searching at difficult marketing season. In February and
the start of the fourth promotion season. March the bottom dropped out of the veg-
One outcome of this was the development etable prices. The reason was persistent
of a strategy to make several promotional clear weather, which limited pest damage
activities more effective. This was done, and caused a glut.
inter alia, by selling coupons at demonstra- The dealer network had stabilized and
tion events, which entitled the prospective in contrast to the previous season, across-
buyer to a discount. It was hoped that the the-counter sales accounted for 80% of the
interest generated during those events turnover. Moreover, the dealer network
could be translated into product sales consolidated, with only minor substitution
rather than product awareness. Also, the of non-performing outlet points. It also be-
importance of addressing women farmers came clear that sales would be in the 3000–
in the treadle pump campaign was stressed, 4000 per annum range and that the high
particularly by organizing special demon- annual sales, that were predicted once, were
strations for village women. Furthermore, not attainable with the current effort and
the promotion activities were routed and strategy.
planned with greater involvement of the
dealers than in the past. Marketing assist- The fifth season
ants were instructed to facilitate the devel- In the fifth season (1999/2000) a with-
opment of the supply chain, rather than drawal strategy was initiated. It consisted
play a promotional role, and were also bet- of a shift from dynamic promotion (such
ter supervised in this respect. Counter sales as village demonstrations and market dem-
were to go up to 50%. A stronger role was onstrations) to static promotion (flyers,
expected of the distributors in stocking the wall paintings) and the use of mass media.
dealers. This reduced the pressure on staff time and
Sales in the fourth promotion season went the number of full-time marketing manag-
up from the previous year, but not by a quan- ers and assistants was reduced by a third
tum leap.The season resulted in sales of 3000 (from 12 to 8). In one of the most estab-
branded pumps and 500 non-branded lished areas (Chilkir Haat) dynamic pro-
pumps. This was achieved again, with an in- motion was by way of experiment, stopped
tensive promotion campaign, concentrating completely. Sales in these areas dropped
on village and market demonstrations, com- from the previous year, but not dramati-
parable to those of the previous season. The cally (only 15%) and a safe platform
innovative coupon system, whereby a farmer seemed to have been reached.
would buy a coupon, entitling him to a dis- The IDE also gradually withdrew from
count larger than the price of the coupon the marketing chain. Thus far, the IDE had
initially, generated a lot of interest. However, served as the link between treadle pump
it was disappointing to note that the initial manufacturers and distributors and also
provided trade credit to the system. In this treadle pumps were also used to obtain
season a start was made with establishing drinking water. In the rest of the cases, the
links directly between the manufacturer well was too far, there were better alterna-
and the distributors of pumps. tives or there were cultural taboos (pump-
Overall sales of branded pumps for the ing with the feet). Monitoring established
season stabilized at a slightly lower level than that water from the treadle pump (due to
in the previous season with a turnover of the absence of a platform and the practice
2500. Non-branded pump sales, in this case of priming with contaminated water) met
from new local workshops, were 200. WHO (World Health Organization) stand-
ards in only 30% of cases. However, open
The rural marketing approach: ring courtyard wells, which are the most
an analysis common source of drinking water in rural
northern West Bengal, fell short of the WHO
Was the rural marketing approach to irri- standards by an even larger measure.
gation development successful? Could the The cost of promoting this new tech-
market deliver? In five seasons, some 11 nology over 5 seasons worked out to
500 treadle pumps were purchased. De- Rs 1100 per treadle pump. The typical cost
tailed monitoring of selected treadle pumps to a farmer for the treadle pump plus the
suggested that they served an area of 0.18– installation of a bamboo strainer well was
0.23 ha in the winter and spring season. Rs 900. The cost per hectare irrigated was
The campaign hence yielded 2300 ha un- then Rs 10 000.
der irrigation, most of this under high- Though the cost of promotion forms a
value vegetable cultivation by small farm- very large portion of total expenditure, the
ers. A socio-economic survey was under- total cost is still short of the normative ceil-
taken after the first promotion season and ings that have been established for irriga-
revealed that 64% of treadle pump buyers tion development. Comparison with a
were marginal farmers (land holdings less number of public sector minor irrigation
than 1 ha) and 27%, small farmers. There development programmes that were simul-
were also a few landless treadle pump buy- taneously implemented in the same region
ers. The bias is clearly towards the small will illustrate this more clearly. In pro-
rather than marginal farmers and is not sur- grammes that developed hand tube wells,
prising for a population of early adaptors. shallow tube wells, and small-scale river
Due to its labour-intensive nature however, lift systems, the cost per area irrigated was,
the treadle pump is largely self-selecting. respectively, Rs 24 000; Rs 7 600, and Rs
The survey also indicated that almost all 60 000. These do not include the hidden
treadle pump owners were predominantly cost of the government staff responsible for
dependent on an agricultural income and the programme’s implementation.
that the possibility of irrigated agriculture So, on these grounds, the marketing ap-
resulted in measurable income gains. Fe- proach was successful. It helped small and
male members of the family were increas- marginal farmers develop an area under
ingly enlisted into the family enterprise demand-based irrigation at very reasonable
once the pump was bought. In 48% of cases costs. Moreover, with the treadle pump
programme, a system was established that The strategy had the following charac-
would perpetuate, albeit with lesser inten- teristics.
sity, even when the promotion would no 2 It aimed to introduce a high quality
longer be funded. product to a poor clientele, while trying
to maintain a fixed and reasonable price.
The promotion campaign 2 It worked with a long retail chain, consist-
ing of Kolkata-based manufacturers, dis-
The marketing approach may have been tributors, local dealers, local mechanics,
successful, but, in retrospect, can the same where no such chain had existed earlier.
be said for the design of the promotion cam- 2 The IDE, had to more or less insert it-
paign?5 Since documented experience with self into this long chain and occupy a
rural marketing is scarce, it is useful to take commanding position in it, since it was
a closer look at the treadle pump promo- responsible for quality control at the
tion prog ramme, including product manufacturer’s end; the licensing of lo-
choices, and marketing choices. cal dealers and local mechanics; and pro-
First, the rural marketing campaign ex- viding trade credit.
posed a dimension of rural underdevelop- 2 Though IDE did not finance the prod-
ment that is not always obvious. The uct, it subsidized an extremely intensive
marketing system is weak—there is little promotion campaign whose costs ex-
trade capital flowing around, and links be- ceeded the treadle pump turnover.
tween suppliers and dealers are inarticu-
late. In such a system, transactions, This long retail chain was justified by
particularly where they involve credit ad- the desire to guarantee quality. It aimed at
vances, are costly and will not come about approaching a new market with an assured
easily. The rural private sector, as it exists product and building up a solid reputation.
in northern West Bengal, is weak. Where It led to the branding of the product, em-
people are poor, the domestic private sec- phasis on quality control, and a warranty
tor is equally poor. system, which was extraordinary in rural
Given this weakness, how well conceived West Bengal. However, the emphasis on
was the adopted strategy? The question is quality, meant that the manufacturer could
particularly relevant, since projected sales not be a local one. This in turn, limited
were substantially higher than actual sales. local spin-off, which had an effect on re-
The high expectations were based on the search and development and product inno-
popularity of the treadle pump in adjoin- vation. Both could not develop into
ing districts in Bangladesh and confirmed spontaneous processes, driven by customer
in the marketing survey when the campaign feedback, and, instead, became a comple-
begun. The large response to the subsidy mentary service provided by the IDE.
package in 1997 also suggests a much A second drawback of having distant
higher latent demand. manufacturers was that they did not take
5
In hindsight, one may speculate that a less costly campaign might have had a similar promotion effect, but the
discussion in this section is on the structure of the marketing campaign rather than the cost of the various
components.
interest in promoting demand or even sus- into the market on a small scale, produc-
taining a supply to distributors. For the ing a product of lower quality, but also at a
manufacturer, the treadle pump was just lower cost.
one product of many. Such manufacturers The second crucial link in the supply
usually produce on demand and do not sell chain was the local dealers. Undercapital-
a product or even large stocks on credit. ized and disorganized,6 their outreach had
Nevertheless, 2 manufacturers established its limitations. After 5 seasons of experi-
themselves as treadle pump producers, ence, it was clear that a poor rural economy
supplying to the entire state (not just the 3 has an equally underdeveloped private sec-
districts), and invested in maintaining trade tor which is, at best, a weak partner– mainly
relations. A third Kolkata-based manufac- small autonomous traders with limited
turer withdrew. Its main business had been working capital – in promoting a new prod-
the production of hand pumps in a uct. Added to that was the fact that for both,
UNICEF created environment of high qual- manufacturers and distributors/dealers, the
ity control and public sector contracts. As pump was only one of a range of products
long as the IDE played the role of a free in- and that too, with a modest margin, making
termediary between manufacturers and dis- it unlikely that they would actively promote
tributors, it was in business—though at a it, whatever its value as a social good.
modest stage. It lost interest the moment it As a result, the IDE had to intervene
had to develop its own and more risky rela- and for the first few years, it occupied a
tions with local distributors. central and indispensable role in the mar-
It must be said that efforts were under- keting chain. It also financed an intensive
taken to find a manufacturer, closer to the promotion campaign, with costs exceed-
northern West Bengal market, but they ing turnover. One wonders what the de-
never materialized. There were no entre- mand would have been had the promotion
preneurs with the resources and the con- costs been discounted in the sales prices.
viction that this was a risk worth taking However, with promotion costs fully sub-
and neither was the industrial climate in sidized, the campaign had to face the devil
the region suitable. However, the lack of of distortion—no correlation between sub-
candidates also had to do with the high sidized promotion and real demand. The
quality requirements of the product. This most dramatic expression of this was the
excluded small producers, such as those in third promotion season, when the market-
the border villages, who had been manu- ing assistants turned into ‘free’ salesper-
facturing the pump for a number of years. sons. This brought down across-the-
Experience showed, however, that small counter sales and had a serious impact on
producers came back into the picture in the sustainability of the entire effort. It was
the fourth and fifth promotion season. This fortunately corrected. The challenge, how-
suggests that if sales increase to a certain ever, is how to support the marketing chain,
density such workshops may find their way without taking over it.
6
Apparently in other more intensely developed parts of India the retail sector is much more organized, with local
dealers acting as agents of a central wholesaler.
Having reached a certain level of mar- paid for 45 000 treadle pumps. With this
ket saturation, there were a number of ways number it would have been easy to with-
forward. The first was to re-encourage di- draw the subsidies, and the coverage would
versity, by bringing in local workshops, with have been so dense that a service sector of
shorter chains and large innovation capaci- mechanics and dealers would have developed
ties. The second was to de-emphasize pro- that could perpetuate the efforts, it being ob-
motion, assuming that with 11 500 treadle vious that the treadle pump has a demand
pumps in place and 5 seasons of promo- even without a subsidy.
tion, product awareness would be well es- An interesting episode occurred in 1997,
tablished. This would reduce costs when subsidies on treadle pumps were an-
dramatically. Promotion efforts should nounced briefly. In just a short period, 3000
concentrate on a restricted role in the dis- requests for a 50% subsidy on treadle
tribution chain, probably still controlling pumps were collected, at that time equiva-
the quality of the product, and take a mar- lent to a modest discount of Rs 185. To
gin of the cost for this role.This would make avail of the discount considerable transac-
it easier for the promoter to withdraw from tion costs (Rs 50–60) had to be incurred
this service or hand it over to another party. by the applicants. Even then, the total
Finally, control over the dealer’s network number of applications was of the order of
should be given up—the more dealers the the total sales for the entire area, though
better. The licensing and the monopolies the subsidy offer was only open in part of
in existence are not justified, as the total the area. This shows the undeniable appeal
turnover and promotion effort of individual of subsidized items and a certain confi-
dealers is too small to justify their monopo- dence in the public sector as deliverer.
lies. Moreover, for dealers treadle pumps There are a number of flaws in the sub-
are only one out of a range of products and sidy argument though, which relate mainly
their survival does not depend on this sin- to the way they are managed. The first is
gle product. that when a product is new and the basics
of its use are not well known, a subsidized
Subsidies or promotion environment has a tendency to discourage
the building-up of basic local technical
The rural marketing campaign as described skills—the negative reception of the trial
poses one final intriguing question—would treadle pumps in the first season illustrates
subsidies not have achieved a larger turno- this danger. This is exactly what happened
ver for the same amount of money? This in northern West Bengal with subsidized
was a point of discussion on a number of seed drills, for which no local capacity to
occasions, particularly when the Govern- repair the otherwise useful implements was
ment of West Bengal indirectly funded the developed. Second, experience in north-
promotion campaign. The subsidy argu- ern West Bengal showed that subsidies at-
ment ran as follows. tract entrepreneurs who may not be willing
If one had subsidized 50% of the price to act as dealers and distributors in a non-
of ever y treadle pump, the amount of subsidized environment. This was obvious
money now spent on promotion would have when the treadle pumps were first promoted
in the region. Several self-sought interme- dealers, and the wholesalers, undercapi-
diaries directed their efforts at persuading talized or powerful, linked or disjointed.
local governments to buy and distribute
treadle pumps from their development References
budget. Their niche was brokerage, not
hardware sales. It was difficult to undo their Global Water Partnership. 2000
efforts. A final flaw in the subsidy argu- Towards Water Security: Framework for
ment is that it underestimates the costs of Action to Achieve the Vision for Water in
administering the subsidy for the public the 21st Century
sector.This may be substantial too and even The Hague: World Water Forum
more than the cost of engaging the private
Heierli U. 2000
sector to promote a new product.
Poverty alleviation as a business: the market
Even so, on the basis of the treadle pump
creation approach to development.
promotion we think that subsidies should
Bern: Swiss Agency for Development and
not be dismissed off-hand. There is scope
Cooperation
for what Shah (1998) in a study on the die-
sel pump set programme in North Bihar Jurrius I. 2000
has called ‘smart subsidies’—subsidies at Energy conservation in pumping water
source, channelled through the private sec- for irrigation in India
tor, avoiding bureaucratic and petty politi- Department of Science, Technology and
cal selectiveness. Smart subsidies in North Society: Utrecht University
Bihar meant that rather than all the energy
Kundu N and G Soppe. 2002
being spent on clearing complex proce-
Water resources assessment: Terai region
dures, the initiative lay with dealers. They
of West Bengal
identified customers who fitted the crite-
New Delhi: Jawahar Publishers
ria, arranged the applications, thus filling
a subsidized-sales quota. This model had Ministry of Water Resources. 1986
the private sector in the driving seat and Groundwater development in India 1986
did not displace it with a non-permanent New Delhi: Ministry of Water Resources
government delivery mechanism. Although
Nagar R K. 1999
it may be heresy to some, we argue that
IDC-SDC Foundation Study on Socio-Economic
subsidies should not be automatically ex-
Impact of Treadle Pump Technology in Cooch
cluded as an option to promote investments
Behar, North Bengal, India.
in water infrastructure by poor water users
[Mimeograph]
or poor communities.
New Delhi: International Development
The larger point this chapter wants to
Enterprises
make is that rather than putting all the faith
in an imaginary effective market, there is Patel S M. 1988
need to under stand what the market Low-cost and quick–yielding measures for
mechanism practically and physically energy conservation in agricultural pumps
really is, in a given area—the shops, the Pacific and Asian Journal of Energy
filter net 35
A foot valve, removal of 11
adaptations required 17 footpump well resistance test data 47
agriculture sector, energy consumption in 2 fuel efficiency, improvement in 20
aquifer composition at Haldibari site 45 fuel-efficient pump sets, promotion of 67
fuel savings at national level 21
C fuel-savings, importance of 9
check valve, removal of 11
conveyance losses, categories of 57 G
cooling system, change in 15 groundwater exploitation, levels of 1
groundwater irrigation systems, conveyance
D losses in 57
dealer network, limitations of 80 groundwater technology 9
deep-set low speed diesel pump, efficiency im-
provements for 21 H
deep-set pumps 10 hammer head
delivery sector raising of 54
constraints in engaging 73 shape of 53
organization of 73 hand pumps 23
demonstrations, organization of 68
design with gravel packing 38 I
diesel consumption in pumps 2
IDE (International Development Enterprises),
diesel pump set modifications, conclusions
role of 78
on 16
improved and present pump sets, comparison
diesel pump sets
between 17
categories of 19
improvements after washing 41
improvement of 9
India
dug-well technology 51
electricity subsidies 1
dug-wells
irrigation potential 1
failure of 51
rainfall in 1
rehabilitation of 51
initial filter loss survey, results of 34
innovation dissemination, resistance to 67
E irrigation potential, India 1
electric pump sets, stagnation in 2
electricity subsidies, India 1 L
energy consumption in agriculture sector 2
labour and funds, availability of 31
engine speed, reduction of 13
labour and pump, relationship between 31
engines, types of 20
lay-flat hoses, advantages of 65
lay-flat tubes 58
F local dealers, limitations of outreach of 84
filter design, methodology of 35 low-cost channels, test results of 61
filter frames, types of 36 low-lift farmer-operated irrigation technology 5
filter loss, calculation of 42 low-lift groundwater technology 8
90 Index
M socio-economic survey 82
soil-cement channels 59
manual water lifting devices, cost of 30 advantages of 60
manufacturers disadvantages of 64
convincing of 70 technical aspects of 62
lack of 84 stone chisel, use of 52
market mechanism, need to understand 86 stone hammer kit, costs of 55
mistri cooperatives, establishment of 69 stone hammer method 55
modification, impact of 11 stone hammer technique 52
multifilter point shallow tube wells 71 subsidy argument, flaws in 85
surface diesel pumps 9
N modifications of 10
national level impacts 18
T
O technology, right choice of 6
ownership/technology relationship 6 technology/ownership relationship 6
telescoping, attempt at 51
P test data, analysis of 38
treadle pumps 23
PDW (pump dug wells), cost of modifying 16
designing the promotion campaign 77
polyethylene tubes 58
in West Bengal 75, 76
potential impact, conclusions on 22
introduction of the 75
promotion campaign, success of 83
promotion of the 8, 77
promotion efforts, modified pump sets 69
subsidies for 79
promotion strategy, characteristics of 83
treadle pump promotion
pump dug wells (see PDW)
fourth season 81
pump fairs 72
fifth season 81
pump sets
first season 77
comparison between 24
second season 78
conclusions on the new design of 18
third season 79
improving the design of 16
tube well design, improvements in 33, 34
quality of 2
tube wells, research on improving the perform-
pump speed, reduction of 14
ance of 33
PVC tubes 59
R W
washing tube wells, conclusions on 41
rainfall in India 1
water management, state of 1
rope and washer pumps 29
well washing, results of 50
rope-and-bucket pumps 23
wells
rural marketing approach 82
costs of 39, 46
for foot pumps 39
S single-person ownership of 6
shallow tube well 33 types of 33
shallow tube well washing 40 West Bengal, treadle pumps in 75, 76
sieve analysis, sample of 45 World Bank Minor Irrigation Project 7
smart subsidies, scope for 86 World Water Vision 5