MOTIVATION - Step 1: Understanding the Client’s Motivation

FIVE BASIC MOTIVATORS - SEARCH ON GOO-GLE

Decision Making - Clients search for data on Google to help them make decisions.

Researching a product or service before making a purchase.

Reading reviews
Comparing prices
Researching features and benefits

Entertainment - Clients search for data on Google for entertainment purposes.

Watch videos
Listen to music
Play games
Information on celebrities
Sports

Education - Clients search for data on Google to learn new skills or gain knowledge on a
particular subject.

Online courses
Tutorials
Educational content on a specific topic

Problem-solving - Clients search for data on Google to solve a particular problem or

challenge.

DIY tutorials
Troubleshooting guides
Forums to find solutions to specific issues

Research - Clients search for data on Google to conduct research on a particular topic or
subject.
Academic papers
Data
Market trends