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THE BASICS OF
SOCIAL
RESEARCH
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A Note from the Author
Earl Babbie
at being present when sociology, at last, comes
into focus as an idea whose time has come.
I ventured into the outer world by way of Harvard, the U.S. Marine Corps,
UC Berkeley, and 12 years teaching at the University of Hawaii. I resigned
from teaching in 1980 and wrote full time for seven years, until the call of the
classroom became too loud to ignore. For me, teaching is like playing jazz.
Even if you perform the same number over and over, it never comes out the
same way twice and you don’t know exactly what it’ll sound like until you hear it.
Teaching is like writing with your voice.
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SEVENTH EDITION
THE BASICS OF
SOCIAL
RESEARCH
EARL BABBIE
Chapman University
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The Basics of Social Research, © 2017, 2014 Cengage Learning
Seventh Edition
WCN: 02-300
Earl Babbie
ALL RIGHTS RESERVED. No part of this work covered by the copyright
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Proofreader: Debra Nichols Library of Congress Control Number: 2015936245
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To Evelyn Fay Babbie and Henry Robert Babbie
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Contents in Brief
PA r t t Hr ee Modes of Observation
8 Experiments 232
9 Survey Research 254
10 Qualitative Field Research 295
11 Unobtrusive Research 331
12 Evaluation Research 361
PA r t F O Ur Analysis of Data
13 Qualitative Data Analysis 390
14 Quantitative Data Analysis 422
15 Reading and Writing Social Research 447
Appendixes
A Using the Library 474
B Random Numbers 481
C Distribution of Chi Square 483
D Normal Curve Areas 485
e Estimated Sampling Error 486
vii
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Contents
ix
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x Contents
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Contents xi
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xii Contents
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Contents xiii
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xiv Contents
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Contents xv
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Boxed Features
xvii
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Preface
The book in your hands has been about four The Practice of Social Research, I’ve been delighted
decades in the making. It began in the class- to see that the first six editions of Basics seem to
room, when I was asked to teach a seminar in have satisfied a substantial group of instructors
survey research. Frustrated with the lack of good as well. The fine-tuning in this Seventh Edition
textbooks on the subject, I began to dream up is intended to help Basics serve this group even
something I called “A Survey Research Cookbook better than before.
and Other Fables,” which was published in 1973
with a more sober title: Survey Research Methods.
The book was an immediate success. How- ■ CHANGeS IN tHe SeVeNtH
ever, there were few courses limited to survey eDItION
research. Several instructors around the coun-
A revision like this depends heavily on the input
try asked if “the same guy” could write a more
from students and faculty, who have been using
general methods book, and The Practice of Social
earlier editions. Some of those suggestions
Research appeared two years later. The latter
resulted in two new features that have been
book has become a fixture in social research
added to every chapter:
instruction, with the Fourteenth Edition pub-
lished in 2015. The official two-volume Chinese
edition was published in Beijing in 2000.
General Changes
Over the life of this first book, successive revi- ●● Each chapter begins with a list of numbered learn-
sions have been based in large part on sugges- ing objectives that are keyed to the relevant discus-
tions, comments, requests, and corrections from sion in that chapter.
my colleagues around the country and, increas- ●● As with each edition, I have included illustrative
ingly, around the world. Many also requested a data ( from the U.S. Census, opinion polls, obser-
shorter book with a more applied orientation. vational studies) wherever possible. This doesn’t
Whereas the third quarter of the twentieth change the methodological purposes for using the
century saw a greater emphasis on quantita- data but it keeps the reader in closer touch with
tive, pure research, the century ended with a the real world.
renaissance of concern for applied sociological
research (sometimes called sociological prac- Chapter Changes
tice) and also a renewed interest in qualitative
In addition to those book-wide changes, here
research. The Basics of Social Research was first
are some of the additional updates you’ll find
published in 1999 in support of these trends. This
in specific chapters of the book. Many of these
Seventh Edition aims at increasing and improv-
changes were made in response to comments
ing that support.
and requests from students and faculty.
The book can also be seen as a response to
changes in teaching methods and in student
demographics. In addition to the emphasis on Part One: An Introduction to Inquiry
applied research, some alternative teaching for- 1 Human Inquiry and Science
mats have called for a shorter book, and student ●● Added a discussion of Arbesman’s “half-life of facts”
economics have argued for a paperback. While ●● Updated census data on birthrates
standard methods courses have continued using ●● Expanded discussion of probabilistic causation
xix
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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
xx Preface
●● Introductory discussion of logic and rationality ●● Expanded discussion of sampling for online
surveys
3 The Ethics and Politics of Social Research ●● Revised box on selecting random numbers due to
●● Added new figure comparing time variable and running example of reducing prejudice
different designs
●● Cited Peter Lynn book on longitudinal surveys 9 Survey Research
●● Added new section on mixed modes ●● Updated and simplified online analysis of GSS data
●● Cited Akerlof and Kennedy on the evaluation of ●● Added example of survey type and sensitive
environmental degradation studies information
●● Introduced new trend study of American fears ●● Added discussion of use of ABS (address-based
sampling) in conjunction with RDD (random digit
5 Conceptualization, Operationalization, dialing) sampling for surveys
and Measurement ●● Updated section on web surveys, including the
●● New Applying Concepts in Everyday Life box, ●● Noted the value of online surveys for targeting
“Validity and Social Desirability” groups defined by web participation, like eBay
●● Added discussion of cognitive interviewing buyers
●● Added an example of bullying in the workplace ●● Deleted the box on Voice Capture
●● Added a test of whether the terms baby or fetus ●● Quoted from AAPOR report on mobile devices
affected abortion attitudes ●● Cited an article on tablet-based surveys
●● Cited the World Economic Forum’s “Global ●● Added discussion of voice-centered relational
Competitiveness Index” for rating 142 economies method
Copyright 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
preface xxi
●● Added study asking subjects to do sketches regard- ●● Learning Objectives: Each chapter includes learn-
ing their vaginal disorders ing objectives to guide the student’s understanding
●● Moved box on Pencils and Photos to Chapter 13 and comprehension of the chapter materials.
●● Added example of participatory research in South ●● Chapter Introduction: Each chapter opens with
Africa an introduction that lays out the main ideas in
●● Added citation on uses of video for data collection that chapter and, importantly, relates them to the
content of other chapters in the book.
11 Unobtrusive Research ●● Clear and Provocative Examples: Students often
●● Added data on sex discrimination in income tell me that the examples—real and hypothetical—
●● Added comparative/historical study of fair trade have helped them grasp difficult and/or abstract
coffee ideas, and this edition has many new examples as
●● Deleted box “Is America Number 1?” well as some that have proved particularly valuable
●● Deleted box “Suffering around the World” in earlier editions.
●● Introduced Population Action International ●● Full-Color Graphics: From the first time I took
mapping website a course in research methods, most of the key
●● Introduced Google Public Data concepts have made sense to me in graphical form.
●● Introduced Topsy Social Analytics Whereas my task here has been to translate those
●● Introduced the Association of Religious Data mental pictures into words, I’ve also included some
Archives and their Measurement Wizard illustrations. Advances in computer graphics
●● Discussed Tyler Vigen’s work on spurious have helped me communicate to the Cengage
correlations among big data Learning artists what I see in my head and would
like to share with students. I’m delighted with
12 Evaluation Research the new graphics in this edition.
●● Updated data on death penalty and murder rates ●● Boxed Examples and Discussions: Students tell
●● Added the example of a qualitative evaluation of a me they like the boxed materials that highlight
Jamaican radio drama for youth particular ideas and studies as well as vary the
format of the book. In this edition, I’ve updated
Part Four: Analysis of Data Issues and Insights boxed features to elaborate on
13 Qualitative Data Analysis the logic of research elements, How to Do It boxes
to provide practical guidance, and Applying
●● Moved box on Pencils and Photos here from
Concepts in Everyday Life features to help students
Chapter 10
see how the ideas they’re reading about apply to
●● Added an example of using picture-drawing to
real research projects, as well as to their lives.
study vaginal infections in Australia
●● Running Glossary: There is a running glossary
14 Quantitative Data Analysis throughout the text. Key terms are highlighted in
the text, and the definition for each term is listed at
●● Illustrated use of bar graphs and pie charts
the bottom of the page where it first appears. This
15 Reading and Writing Social Research makes it easier for students learn the definitions of
these terms and to locate them in each chapter so
●● Added citation to my e-book, Avoiding Plagiarism
they can review them in context.
●● Main Points: At the end of each chapter, a concise
list of main points provides both a brief chapter
■ PeDAGOGICAL FeAtUreS summary and a useful review. The main points
Although students and instructors alike have let students know exactly what ideas they should
told me that the past editions of this book were focus on in each chapter.
effective tools for learning research methods, ●● Key Terms: A list of key terms follows the main
I see this edition as an opportunity to review points. These lists reinforce the students’ acquisition
the book from a pedagogical standpoint—fine- of necessary vocabulary. The new vocabulary in
tuning some elements, adding others. Here’s the these lists is defined in context within the chapters.
resulting package for the Seventh Edition. The terms are boldfaced in the text, are defined in
Copyright 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
xxii Preface
the running glossary that appears at the bottom of student through the research methods course.
the page throughout the text, and are included in Instructors personalize the experience by cus-
the glossary at the back of the book. tomizing the presentation of these learning tools
●● Proposing Social Research: This series of linked for their students, even seamlessly introducing
exercises invites students to apply what they’ve their own content into the Learning Path. Learn
learned in each chapter to the development of their more at www.cengage.com/mindtap.
own research proposal. MindTap Sociology for Babbie’s The Basics of
●● Review Questions: This review aid allows students Social Research is easy to use and saves instruc-
to test their understanding of the chapter concepts tors time by allowing them to:
and apply what they’ve learned.
●● Appendixes: As in previous editions, a set of
●● Customize the course—from tools to text—and
appendixes provides students with some research make adjustments “on the fly,” making it possible
tools, such as a guide to the library, a table of ran- to intertwine breaking news into their lessons and
dom numbers, and more. incorporate today’s teachable moments;
●● Promote personalization by segmenting course
●● Clear and Accessible Writing: This is perhaps the
most important “pedagogical aid” of all. I know content into movable objects, encourage interac-
that all authors strive to write texts that are clear tivity, and ensure student engagement;
●● Integrate multimedia assets, in-context exer-
and accessible, and I take some pride in the fact
that this “feature” of the book has been one of its cises, and supplements; student engagement will
most highly praised attributes through six previous increase, leading to better student outcomes;
●● Track students’ use, activities, and comprehension
editions. It’s the one thing most often mentioned
by the students who write to me. For the Seventh in real time, providing opportunities for early inter-
Edition, the editors and I have taken special care vention to influence progress and outcomes;
●● Assess knowledge throughout each section: after
to reexamine literally every line in the book—
pruning, polishing, embellishing, and occasionally readings, in activities, homework, and quizzes; and
●● Automatically grade homework and quizzes.
restructuring for a maximally “reader-friendly”
text. Whether you’re new to this book or intimately
Online 2014 GSS Data Sets to accompany
familiar with previous editions, I invite you to
The Basics of Social Research Over the
open to any chapter and evaluate the writing for
years, the publisher and I have sought to pro-
yourself.
vide up-to-date computer support for students
and instructors. Because there are now many
■ SUPPLeMeNtS excellent programs for analyzing data, we’ve
provided data to be used with them. With this
The Basics of Social Research, Seventh Edition, edition, the data sets will be updated to include
is accompanied by a wide array of supplements the 2014 GSS data. Instructors can access this
prepared for both the instructor and student to resource at login.cengage.com to distribute to
create the best learning environment inside as their students
well as outside the classroom. All the continuing
supplements have been thoroughly revised and Readings in Social Research Methods, third
updated, and several are new to this edition. I edition The concepts and methodologies of
invite you to examine and take full advantage of social research come to life in this interesting
the teaching and learning tools available to you. collection of articles specifically designed to
accompany The Basics of Social Research. Diane
Mindtap™: the Personal Learning experience Kholos Wysocki includes an interdisciplinary
MindTap Sociology for Babbie’s The Basics of range of readings from the fields of psychol-
Social Research from Cengage Learning repre- ogy, sociology, social work, criminal justice, and
sents a new approach to a highly personalized, political science. The articles focus on the impor-
online learning platform. MindTap combines tant methods and concepts typically covered in
all of a student’s learning tools—the chapter the social research course and provide an illus-
reading, review questions, and Research Tutor trative advantage. Organized by key concepts,
modules—into a Learning Path that guides the each of the reader’s 11 chapters begins with an
Copyright 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
preface xxiii
introduction highlighting and explaining the suggestions from students and faculty around
research concept that each chapter’s readings the world.
elucidate. Over the years, I have become more and more
impressed by the important role played by edi-
Instructor’s Manual with Test Bank This sup-
tors in books like this. Since 1973, I’ve worked
plement offers the instructor chapter outlines,
with varied sociology editors at Wadsworth,
lecture outlines, behavioral objectives, teaching
which has involved the kinds of adjustments
suggestions and resources, video suggestions,
you might need to make in as many succes-
Internet exercises, and questions/activities to
sive marriages. Happily, this edition of the book
guide a research project. In addition, for each
has greatly profited from my partnership with
chapter of the text, the bank has at least 40
Jennifer Harrison and Marta Lee-Perriard at
multiple-choice questions, 20–25 true–false
Cengage Learning. Perhaps you have to be a text-
questions, and 5 short-answer/essay questions,
book author to appreciate how much of a differ-
with answers and page references. All questions
ence editors make in the writing and publishing
are labeled as new, modified, or pickup so instruc-
experience, but I want to report that I have been
tors know if the question is new to this edition
blessed with great partners.
of the test bank, modified but picked up from
This is the first book I’ve revised with John
the previous edition of the test bank, or picked
Chell, content developer at Cengage. His expert
up straight from the previous edition of the
devotion to the book was only so slightly inter-
test bank.
rupted by the arrival of daughter, Cassidy.
Cengage Learning testing powered by Cognero® I have worked with many editors over the
Cengage Learning Testing powered by Cognero years, but my association with Greg Hubit at
is a flexible online system that allows instructors Bookworks is longer than any other. Greg’s job is
to author, edit, and manage test bank content to put together a team of professionals capable of
and quickly create multiple test versions. You can turning an imperfect manuscript into the kind of
deliver tests from your LMS, your classroom—or book you have in your hands. I wouldn’t want to
wherever you want. make a textbook without Greg.
In my experience, copy editors are the invisi-
PowerPoint® Lecture Slides Helping make your ble heroes of publishing, and it has been my good
lectures more engaging, these handy Microsoft® fortune and pleasure to have worked with one of
PowerPoint slides outline the chapters of the the very best, Marne Evans, for several years and
main text in a classroom-ready presentation, several editions. Among her many gifts, Marne
making it easy for instructors to assemble, edit, has the uncanny ability to hear what I am trying
publish, and present custom lectures. to say and to find ways to help others hear it.
In recent editions, I have developed a close
working relationship with Deb Nichols, who
■ ACKNOWLeDGMeNtS shepherds the edited manuscript into page
It would be impossible to acknowledge ade- proofs. Hers are the final critical set of eyes
quately all the people who have influenced this before the book is printed.
book. My earlier methods text, Survey Research I have dedicated this book to my granddaugh-
Methods, was dedicated to Samuel Stouffer, Paul ter, Evelyn Fay Babbie, born during the revision
Lazarsfeld, and Charles Glock. I again acknowl- of the Second Edition of the book, and my grand-
edge my debt to them. son, Henry Robert Babbie, born during the revi-
Many colleagues helped me through the sev- sion of the Third Edition. They continued to add
eral editions of The Practice of Social Research and joy to my life during the revision of the Seventh
The Basics of Social Research. Their contributions Edition, and I am committed to their growing up
are still present in this edition of Basics, as are in a more humane and just world than the one
the end results from unsolicited comments and they were born into.
Copyright 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
Copyright 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
A Letter to Students from This Book
I’ve asked my author and your instructor to chat If you’re worried about statistics in a course
among themselves so you and I can have a pri- like this, I must tell you something. There are
vate conversation. Before you start reading this some statistics. But it’s not what you think. It’s
book, I want to let you in on something: I know not just an evil swarm of numbers. Statistics has
you may not want me. You may not have chosen a logic that allows us to do amazing things. Did
to take this course. My guess is that you’re read- you know that questioning around 2,000 people,
ing me because I’ve been assigned in a required properly selected, can let us forecast the results
research methods class. In that case, it’s a bit like of an election in which over 100 million people
an arranged marriage. vote? I think you might find it’s worth learning a
I also know that you likely have some con- little statistics in order to understand how that
cerns about this course, especially its potential sort of thing works. (In all my years as a textbook,
difficulty. If you do, you’re not alone. I certainly I’ve never gotten tired of that example.)
don’t want to create such concerns. However, Chapter 14 contains quite a bit of statistics,
I know from years of personal experience that because it deals with quantitative (numeri-
many students feel anxious at the beginning of a cal) data analysis. Frankly, my author has never
social research course. In this short chat, I want found a way of teaching students how to do sta-
to reassure you that it will not be as bad as you tistical analyses without using some statistics.
think. You may even enjoy this course. You see, a However, you’ll find more emphasis on the logic
great many students from all over the world have of statistics than on mathematical calculations.
written to my author to say just that: They were Maybe I should let you in on a little secret:
worried about the course at the beginning, but My author never took a basic statistics course!
they ended up truly enjoying it. In his undergraduate major, statistics wasn’t
So, to be clear, I’m not Freddy Krueger or required. When he arrived at graduate school,
Chucky—some monster plotting to make your a simple misunderstanding (really, you can’t
college years miserable. I’m not even a dean. It’s a blame him for this) led him to indicate he had
little early in our relationship to call myself your already taken introductory statistics when that
friend, of course, but I do get called that a lot. I’m wasn’t, well, technically true. He only got an A in
confident we can work together. the advanced graduate statistics course because
Benjamin Spock, the renowned author and it focused on the logic of statistics more than on
pediatrician, began his books on child care by calculations. Statistics made sense to him, even
assuring new parents that they already knew without memorizing the calculations.
more about caring for children than they thought Here’s a more embarrassing secret that he
they did. I want to begin on a similar note. Before probably wouldn’t want you to know. When he
you’ve read very far, you’ll see that you already published his first research methods textbook
know a great deal about the practice of social 35 years ago, his chapter on statistics had only
research. In fact, you’ve been conducting social three calculations—and he got two of them wrong.
research all your life. From that perspective, (He’s gotten much better, by the way. However,
this book aims at helping you sharpen skills you if you find any mistakes, please write him. I’m
already have and perhaps show you some tricks much happier when everything between the cov-
that may not have occurred to you. ers is in good order.)
xxv
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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
xxvi A LETTER TO STUDENTS FRom THIS BOOK
The purpose of these confessions is not to course. So when it’s time for evaluations, please
downplay the importance of statistical analy- separate your instructor’s performance from any
ses: I shall present them to you with the highest concerns you may have had about the material.
respect. My purpose is to let you know that sta- Of course, you might find yourself thoroughly
tistics is not a mystical world that only math wiz- enjoying the subject of social science research.
ards enter. Statistics is a powerful tool that will My author and I do, and so does your instructor.
help you understand the world around you. My We plan to do everything possible to share that
author and I merely want help you learn enough enjoyment with you.
of it to wield that tool to your advantage. If you’re at all concerned about the state of
What can you do if you come across some- the world (and I think you should be), it’s worth
thing in this book or in class that you simply knowing that social research is a key to solv-
don’t understand? You have several options: ing most major problems. No joke. Consider
the problem of overpopulation, for example.
1. Assume that it will never matter that much,
My author is fond of calling it the “mother of all
and go on with your life.
social problems.” (You’ll get used to his sense of
2. Decide that you are too stupid to understand
humor as you make your way through my pages.
such sophisticated ideas.
Be sure to check the glossary, by the way.)
3. Ask someone else in the course if they
Anyway, back to overpopulation. Most simply
understand it.
put, there are more people on the planet than
4. Ask your instructor to clarify it.
it can sustain, even at the impoverished stan-
5. In case of emergency: e-mail my author
dard of living many of those people suffer. And if
at ebabbie@mac.com.
everyone were living like those in the most devel-
Options (1) and (2) are not good choices. Try oped countries, our resources would last about a
(3), (4), and (5)—in that order. week and a half and our carbon footprint would
As regards (5), by the way, please realize that crush us like bugs. And the world’s population is
tens of thousands of students around the world growing by about 80 million people a year. That’s
are using this book, in many languages, every another United States every four years.
semester, so it may take my author a little while Where would you go for an answer to a prob-
to get back to you. He doesn’t have a workshop lem like that? My author is fond of saying that at
of methodology elves helping him. Here’s a hint: first people asked, “What causes all the babies?”
Do not frame your question in the form of a take- and they turned to the biologists for help. But
home exam, as in “What are three advantages of when they learned what was causing the babies,
qualitative research over quantitative research?” that didn’t solve the problem. Frankly, they
My author doesn’t answer those sorts of ques- weren’t willing to give up sex. So they turned to
tions. You are the one taking the exam. He’s taken the rubber industry for help. That made some
enough exams already. Besides, he would give difference, but the population continued to grow.
answers that leave out all the great material your Finally, people turned to the chemical industry:
instructor brings to the course. “Can’t we just take a pill and be able to have sex
Speaking of your instructor, by the way, please without producing babies?” Soon the pills were
know that this is not the easiest course to teach. developed and they made some difference, but
Even if the statistics are not as heavy as you the population still continued to grow.
thought, you’ll be asked to open yourself up to As I’ve learned from my author, the key to
new ways of seeing and understanding. That’s population growth lies in the social structures
not necessarily comfortable, and your instruc- that lead people to have more babies than
tor has taken on the task of guiding you through is needed to perpetuate the human species
whatever confusion and/or discomfort you may (roughly two babies per couple). Consider, for
experience. So, give ’em a break. example, the social belief that a woman is not
Instructors know that this course typically pro- “really a woman” until she has given birth, or the
duces lower-than-average teacher evaluations. complementary belief that a man is not “really
Personally, I think it’s because of the subject a man” until he has sired young. Some people
matter as well as the fears students bring to the feel they should produce children to take care of
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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
A Letter to StudentS from thiS Book xxvii
them when they are old, or to perpetuate their The pressing need for well-trained social
name (the father’s name in most cases). Many researchers is what motivates my author and
other social perspectives promote the produc- your instructor to do what they do. It also
tion of more than enough babies. explains why you may be required to take this
The biologists, chemists, and rubber manu- course—even against your will. We’re arming
facturers can’t address those causes of overpopu- you to make a powerful difference in the world
lation. That is precisely where social researchers around you. What you do with that new ability
come in. Social researchers can discover the most is up to you, but we hope you will use it only for
powerful causes of social problems like over- the good.
population, prejudice, war, and climate change I’ll turn you over to my author now. I’ll do
(yes, even climate change) and explore ways everything I can to make this a fun and useful
of combating them. course for you.
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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
Copyright 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
© Monkey Business Images/Shutterstock.com
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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
In this chapter . . .
Introduction
Looking for Reality
Knowledge from Agreement Reality
Ordinary Human Inquiry
Tradition
Authority
Errors in Inquiry and Some Solutions
What do you think
The decision
to have a
baby is deeply
personal. No
one is in charge
of who will have
?
Earl Babbie
babies in the
The Foundations of Social Science
United States in
Theory, Not Philosophy or Belief
any given year,
Social Regularities
or of how many will be born. Although you
Aggregates, Not Individuals
must get a license to marry or go fishing, you
Concepts and Variables
do not need a license to have a baby. Many
The Purposes of Social Research
couples delay pregnancy, some pregnancies
The Ethics of Human Inquiry
happen by accident, and some pregnancies
Some Dialectics of Social Research are planned. Given all these uncertainties
Idiographic and Nomothetic Explanation and idiosyncrasies, how can baby-food and
Inductive and Deductive Theory diaper manufacturers know how much
Determinism versus Agency inventory to produce from year to year? By
Qualitative and Quantitative Data the end of this chapter, you should be
The Research Proposal able to answer this question.
See the What do you think? Revisited
box toward the end of the chapter.
■■INTRODUCTION
This book is about knowing things—not so much
what we know as how we know it. Let’s start
by examining a few things you probably know
already. Of course, at one time, everyone “knew” the
You know the world is round. You probably world was flat.
also know it’s cold on the dark side of the moon Most of what you know is a matter of agree-
(the side facing away from the sun), and you ment and belief. Little of it is based on personal
know people speak Japanese in Japan. You know experience and discovery. A big part of growing
that vitamin C can prevent colds and that unpro- up in any society, in fact, is the process of learning
tected sex can result in AIDS. to accept what everybody around you “knows”
How do you know? If you think for a minute, is so. If you don’t know those same things, you
you’ll see you know these things because some- can’t really be a part of the group. If you were to
body told them to you, and you believed them. question seriously that the world is round, you’d
You may have read in National Geographic that quickly find yourself set apart from other people.
people speak Japanese in Japan, and that made You might be sent to live in a hospital with others
sense to you, so you didn’t question it. Perhaps who ask questions like that.
your physics or astronomy instructor told you it So, most of what you know is a matter of
was cold on the dark side of the moon, or maybe believing what you’ve been told. Understand that
you heard it on the news. there’s nothing wrong with you in that respect.
Some of the things you know seem obvious That’s simply the way human societies are struc-
to you. If I asked you how you know the world tured. The basis of knowledge is agreement.
is round, you’d probably say, “Everybody knows Because you can’t learn all you need to know
that.” There are a lot of things everybody knows. through personal experience and discovery
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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
LOOKING FOR REALITY 3
Earl Babbie
into a glacial stream flowing through the Cana-
dian Rockies, you don’t need anyone to tell you
it’s cold. We learn some things by experience, others by
When your experience conflicts with what agreement. This young man seems to be learning by
personal experience.
everyone else knows, though, there’s a good
chance you’ll surrender your experience in
favor of agreement. For example, imagine you’ve Aside from these agreements, what’s wrong
come to a party at my house. It’s a high-class with worms? They’re probably high in protein
affair, and the drinks and food are excellent. In and low in calories. Bite-sized and easily pack-
particular, you’re taken by one of the appetiz- aged, they’re a distributor’s dream. They are also
ers I bring around on a tray: a breaded, deep- a delicacy for some people who live in societies
fried tidbit that’s especially zesty. You have a that lack our agreement that worms are disgust-
couple—they’re so delicious! You have more. ing. Some people might love the worms but be
Soon you’re subtly moving around the room to turned off by the deep-fried breading.
be wherever I am when I arrive with a tray of Here’s a question to consider: “Are worms
these nibblies. really good or really bad to eat?” And here’s a
Finally, you can contain yourself no longer. more interesting question: “How could you know
“What are they?” you ask. I let you in on the which was really so?” This book is about answer-
secret: “You’ve been eating breaded, deep-fried ing the second question.
worms!” Your response is dramatic: Your stom-
ach rebels, and you promptly throw up all over
the living room rug. What a terrible thing to ■■LOOKING FOR REALITY
serve guests! Reality is a tricky business. You’ve prob-
The point of the story is that both of your feel- LO1
ably long suspected that some of the
ings about the appetizer were quite real. Your things you “know” may not be true, but how can
initial liking for them was certainly real, but you really know what’s real? People have grap-
so was the feeling you had when you found out pled with this question for thousands of years.
what you’d been eating. It should be evident,
however, that the disgust you felt was strictly a
Knowledge from Agreement Reality
product of the agreements you have with those
around you that worms aren’t fit to eat. That’s an One answer that has arisen out of that grap-
agreement you began the first time your parents pling is science, which offers an approach to
found you sitting in a pile of dirt with half of a both agreement reality and experiential real-
wriggling worm dangling from your lips. When ity. Scientists have certain criteria that must be
they pried your mouth open and reached down met before they’ll accept the reality of some-
your throat for the other half of the worm, you thing they haven’t personally experienced. In
learned that worms are not acceptable food in general, an assertion must have both logical
our society. and empirical support: It must make sense,
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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
4 CHAPTER 1 HumAn InquIRy And SCIEnCE
and it must not contradict actual observation. are somehow caused or conditioned by present
Why do earthbound scientists accept the asser- ones. We learn that swimming beyond the reef
tion that it’s cold on the dark side of the moon? may bring an unhappy encounter with a shark.
First, it makes sense, because the surface heat As students we learn that studying hard will
of the moon comes from the sun’s rays. Sec- result in better grades. Second, we also learn
ond, the scientific measurements made on that such patterns of cause and effect are proba-
the moon’s dark side confirm the expectation. bilistic in nature: The effects occur more often
So, scientists accept the reality of things they when the causes occur than when the causes
don’t personally experience—they accept an are absent—but not always. Thus, students learn
agreement reality—but they have special stan- that studying hard produces good grades in most
dards for doing so. instances, but not every time. We recognize the
More to the point of this book, however, sci- danger of swimming beyond the reef, without
ence offers a special approach to the discovery believing that every such swim will be fatal.
of reality through personal experience, that is, As we’ll see throughout the book, science
to the business of inquiry. Epistemology is the makes these concepts of causality and prob-
science of knowing; methodology (a subfield ability more explicit and provides techniques
of epistemology) might be called the science of for dealing with them more rigorously than does
finding out. This book is an examination and pre- casual human inquiry. It sharpens the skills
sentation of social science methodology, or how we already have by making us more conscious,
social scientists find out about human social life. rigorous, and explicit in our inquiries.
You’ll see that some of the methods coincide with In looking at ordinary human inquiry, we
the traditional image of science but others have need to distinguish between prediction and
been specially geared to sociological concerns. understanding. Often, we can make predic-
In the rest of this chapter, we’ll look at inquiry tions without understanding—perhaps you can
as an activity. We’ll begin by examining inquiry predict rain when your trick knee aches. And
as a natural human activity, something you and often, even if we don’t understand why, we’re
I have engaged in every day of our lives. Next, willing to act on the basis of a demonstrated
we’ll look at some kinds of errors we make in predictive ability. The racetrack buff who finds
normal inquiry, and we’ll conclude by examining that the third-ranked horse in the third race of
what makes science different. We’ll see some of the day always wins will probably keep betting
the ways science guards against common human without knowing, or caring, why it works out
errors in inquiry. that way.
The Issues and Insights box, “Social Research Whatever the primitive drives or instincts
Making a Difference,” gives an example of con- motivate human beings, satisfying these urges
trolled social research challenging what “every- depends heavily on the ability to predict future
body knows.” circumstances. However, the attempt to predict
is often placed in a context of knowledge and
Ordinary Human Inquiry understanding. If we can understand why things
are related to one another, why certain regular
Practically all people exhibit a desire to pre- patterns occur, we can predict even better than
dict their future circumstances. We seem quite if we simply observe and remember those pat-
willing, moreover, to undertake this task using terns. Thus, human inquiry aims at answering
causal and probabilistic reasoning. First, we both “what” and “why” questions, and we pursue
generally recognize that future circumstances these goals by observing and figuring out.
As I suggested earlier, our attempts to learn
agreement reality Those things we “know” as part and about the world are only partly linked to direct,
parcel of the culture we share with those around us. personal inquiry or experience. Another, much
epistemology The science of knowing; systems of knowledge. larger, part comes from the agreed-on knowledge
methodology The science of finding out; procedures for that others give us. This agreement reality both
scientific investigation. assists and hinders our attempts to find out for
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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
LOOKING FOR REALITY 5
ourselves. To see how, consider two important “standing on the shoulders of giants,” that is,
sources of our secondhand knowledge—tradition starting with the knowledge base of previous
and authority. generations.
At the same time, tradition may be detrimen-
Tradition tal to human inquiry. If we seek a fresh under-
standing of something that everybody already
Each of us inherits a culture made up, in part, of understands and has always understood, we may
firmly accepted knowledge about the workings be marked as fools for our efforts. More to the
of the world and the values that guide our par- point, however, most of us rarely even think of
ticipation in it. We may learn from others that seeking a different understanding of something
eating too much candy will decay our teeth, that we all “know” to be true.
the circumference of a circle is approximately
twenty-two sevenths of its diameter, or that
Authority
masturbation will make you blind. Ideas about
gender, race, religion, and different nations Despite the power of tradition, new knowledge
that you learned as you were growing up would appears every day. Aside from our personal
fit in this category. We may test a few of these inquiries, we benefit throughout life from new
“truths” on our own, but we simply accept the discoveries and understandings produced by
great majority of them, the things that “every- others. Often, acceptance of these new acquisi-
body knows.” tions depends on the status of the discoverer.
Tradition, in this sense of the term, offers You’re more likely to believe the epidemiolo-
some clear advantages to human inquiry. By gist who declares that the common cold can
accepting what everybody knows, we avoid be transmitted through kissing, for example,
the overwhelming task of starting from scratch than to believe your uncle Pete saying the same
in our search for regularities and understand- thing.
ing. Knowledge is cumulative, and an inherited Like tradition, authority can both assist and
body of knowledge is the jumping-off point hinder human inquiry. We do well to trust the
for developing more of it. We often speak of judgment of the person who has special training,
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Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
6 CHAPTER 1 HumAn InquIRy And SCIEnCE
expertise, and credentials in a given matter, espe- meeting with a conscious plan to observe and
cially in the face of controversy. At the same time, record what your instructor was wearing, how-
inquiry can be greatly hindered by the legitimate ever, you’d likely be more accurate. (You might
authority who errs within his or her own special also need a hobby.)
province. Biologists, after all, do make mistakes In many cases, both simple and complex mea-
in the field of biology. surement devices help guard against inaccurate
Inquiry is also hindered when we depend on observations. Moreover, they add a degree of pre-
the authority of experts speaking outside their cision well beyond the capacity of the unassisted
realm of expertise. For example, consider the human senses. Suppose, for example, that you
political or religious leader with no biochemi- had taken color photographs of your instructor
cal expertise who declares that marijuana is that day. (See earlier comment about needing a
a dangerous drug. The advertising industry hobby.)
plays heavily on this misuse of authority by,
for example, having popular athletes discuss Overgeneralization When we look for pat-
the nutritional value of breakfast cereals or terns among the specific things we observe
movie actors evaluate the performance of around us, we often assume that a few similar
automobiles. events are evidence of a general pattern. That
Both tradition and authority, then, are double- is, we tend to overgeneralize on the basis of lim-
edged swords in the search for knowledge about ited observations. This can misdirect or impede
the world. Simply put, they provide us with a inquiry.
starting point for our own inquiry, but they can Imagine that you’re a reporter covering an
lead us to start at the wrong point and push us animal-rights demonstration. You have just two
off in the wrong direction. hours to turn in your story. Rushing to the scene,
you start interviewing people, asking them why
they’re demonstrating. If the first two demon-
Errors in Inquiry and Some Solutions strators you interview give you essentially the
Quite aside from the potential dangers of tra- same reason, you might simply assume that the
dition and authority, we often stumble and fall other 3,000 would agree. Unfortunately, when
when we set out to learn for ourselves. Let’s look your story appeared, your editor could get scores
at some of the common errors we make in our of letters from protesters who were there for an
casual inquiries and the ways science guards entirely different reason.
against those errors. Realize, of course, that we must generalize to
some extent to survive. It’s probably not a good
Inaccurate Observations Quite frequently, we idea to keep asking whether this rattlesnake
make mistakes in our observations. For exam- is poisonous. Assume they all are. At the same
ple, what was your methodology instructor time, we have a tendency to overgeneralize
wearing on the first day of class? If you have Scientists guard against overgeneralization
to guess, that’s because most of our daily by seeking a sufficiently large sample of obser-
observations are casual and semiconscious. vations. The replication of inquiry provides
That’s why we often disagree about “what really another safeguard. Basically, this means repeat-
happened.” ing a study and checking to see if the same
In contrast to casual human inquiry, scien- results occur each time. Then, as a further test,
tific observation is a conscious activity. Simply the study can be repeated under slightly varied
making observation more deliberate can reduce conditions.
error. If you had to guess what your instructor
was wearing the first day of class, you’d probably Selective Observation One danger of over-
make a mistake. If you had gone to the first class generalization is that it can lead to selective
observation. Once you have concluded that a
particular pattern exists and have developed
replication Repeating an experiment to expose or reduce a general understanding of why it does, you’ll
error. tend to focus on future events and situations
Copyright 2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
LOOKING FOR REALITY 7
that fit the pattern, and you’ll ignore those business executive who is kind and feminine is
that don’t. Racial and ethnic prejudices depend taken as “proof ” that all other female executives
heavily on selective observation for their are mean and masculine.
persistence. What statisticians have called the gambler’s
In another example, here’s how Lewis Hill fallacy is another illustration of illogic in day-to-
recalls growing up in rural Vermont: day reasoning. A consistent run of either good or
bad luck is presumed to foreshadow its opposite.
Haying began right after the Fourth of July. The
farmers in our neighborhood believed that An evening of bad luck at poker may kindle the
anyone who started earlier was sure to suffer all belief that a winning hand is just around the cor-
the storms of late June in addition to those fol- ner; many a poker player has stayed in a game
lowing the holiday which the oldtimers said were much too long because of that mistaken belief.
caused by all the noise and smoke of gunpowder (A more reasonable conclusion is that they are
burning. My mother told me that my grandfather not very good at poker.)
and other Civil War veterans claimed it always Although all of us sometimes fall into embar-
rained hard after a big battle. Things didn’t always rassingly illogical reasoning in daily life, scien-
work out the way the older residents promised, of tists avoid this pitfall by using systems of logic
course, but everyone remembered only the times
consciously and explicitly. Chapter 2 will exam-
they did. — (2000: 35)
ine the logic of science in more depth. For now,
Sometimes a research design will specify in it’s enough to note that logical reasoning is a
advance the number and kind of observations conscious activity for scientists, who have col-
to be made, as a basis for reaching a conclusion. leagues around to keep them honest.
If you and I wanted to learn whether women Science, then, attempts to protect us from the
were more likely than men to support the legal- common pitfalls of ordinary inquiry. Accurately
ity of abortion, we’d commit ourselves to mak- observing and understanding reality is not an
ing a specified number of observations on that obvious or trivial matter, as we’ll see throughout
question in a research project. We might select a this chapter and this book.
thousand people to be interviewed on the issue. Before moving on, I should caution you that
Alternately, when making direct observations of scientific understandings of things are also
an event, such as an animal-rights demonstra- constantly changing. Any review of the history
tion, social scientists make a special effort to of science will provide numerous examples
find “deviant cases”—those who do not fit into of old “knowledge” being supplanted by new
the general pattern. “knowledge.” It’s easy to feel superior to the sci-
entists of a hundred or a thousand years ago,
Illogical Reasoning There are other ways in but I fear there is a tendency to think those
which we often deal with observations that con- changes are all behind us. Now, we know the
tradict our understanding of the way things are way things are.
in daily life. Surely one of the most remarkable In The Half-Life of Facts (2012), Samuel Arbes-
creations of the human mind is “the exception man addresses the question of how long today’s
that proves the rule.” That idea doesn’t make any scientific “facts” survive reconceptualization,
sense at all. An exception can draw attention to retesting, and new discoveries. For example,
a rule or to a supposed rule (in its original mean- half of what medical science knew about hepa-
ing, “prove” meant “test”), but in no system of titis and cirrhosis of the liver was replaced in
logic can it validate the rule it contradicts. Even 45 years.
so, we often use this pithy saying to brush away The fact that scientific knowledge is con-
contradictions with a simple stroke of illogic. stantly changing actually points to a strength of
This is particularly common in relation to group scientific scholarship. Whereas cultural beliefs
stereotypes. When a person of color, a woman, and superstitions may survive unchallenged for
or a gay violates the stereotype someone holds centuries, scientists are committed to achieving
for that group, it somehow “proves” that, aside an ever better understanding of the world. My
from this one exception, the stereotype remains purpose in this book is to prepare you to join that
“valid” for all the rest. For example, a woman undertaking.
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8 CHAPTER 1 HumAn InquIRy And SCIEnCE
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THE FOUNDATIONS OF SOCIAL SCIENCE 9
Theory
Religious affiliation
Prejudice
Education Voting behavior
Social class
Chapters 2– 3
Data Collection
Data Analysis
x x
a y 34% 78%
Application
c
d g
b y 66% 22%
Part 4
FIGURE 1-1 Social Science 5 Theory 1 Data Collection 1 Data Analysis. This figure offers a schematic overview of
the major stages of social research, indicating where each is discussed in this book.
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10 CHAPTER 1 HumAn InquIRy And SCIEnCE
For example, only people who have reached a Stouffer and his colleagues focused their stud-
certain age can vote in elections. In the U.S. mili- ies on two units: the Military Police (MPs), which
tary, until recently only men could participate in had the slowest promotions in the Army, and the
combat. Such formal prescriptions, then, regu- Army Air Corps (forerunner of the U.S. Air Force),
late, or regularize, social behavior. which had the fastest promotions. It stood to
Aside from formal prescriptions, we can reason that MPs would say the promotion sys-
observe other social norms that create more tem was unfair, and the air corpsmen would say
regularities. Republicans are more likely than it was fair. The studies, however, showed just the
Democrats to vote for Republican candidates. opposite.
University professors tend to earn more money Notice the dilemma faced by a researcher in
than do unskilled laborers. Men earn more than a situation such as this. On the one hand, the
do women. (We’ll look at this pattern in more observations don’t seem to make sense. On the
depth later in the book.) The list of regularities other hand, an explanation that makes obvious
could go on and on. good sense isn’t supported by the facts.
Three objections are sometimes raised in A lesser scientist would have set the prob-
regard to such social regularities. First, some of lem aside “for further study.” Stouffer, however,
the regularities may seem trivial. For example, looked for an explanation for his observations,
Republicans vote for Republicans; everyone and eventually he found it. Robert Merton, Alice
knows that. Second, contradictory cases may be Kitt (1950), and other sociologists at Columbia
cited, indicating that the “regularity” isn’t totally University had begun thinking and writing about
regular. Some laborers make more money than something they called reference group theory. This
some professors do. Third, it may be argued that theory says that people judge their lot in life less
the people involved in the regularity could upset by objective conditions than by comparing them-
the whole thing if they wanted to. selves with others around them—their reference
Let’s deal with each of these objections in group. For example, if you lived among poor peo-
turn. ple, a salary of $50,000 a year would make you feel
like a millionaire. But if you lived among people
The Charge of Triviality During World War II, who earned $500,000 a year, that same $50,000
Samuel Stouffer, one of the greatest social sci- salary would make you feel impoverished.
ence researchers, organized a research branch Stouffer applied this line of reasoning to the
in the U.S. Army to conduct studies in support of soldiers he had studied. Even if a particular MP
the war effort (Stouffer et al. 1949–1950). Many had not been promoted for a long time, it was
of the studies focused on the morale among sol- unlikely that he knew some less-deserving per-
diers. Stouffer and his colleagues found there was son who had gotten promoted more quickly.
a great deal of “common wisdom” regarding the Nobody got promoted in the MPs. Had he been in
bases of military morale. Much of the research the Air Corps—even if he had gotten several pro-
undertaken by this organization was devoted to motions in rapid succession—he would probably
testing these “obvious” truths. have been able to point to someone less deserv-
For example, people had long recognized ing who had gotten even faster promotions. An
that promotions affect morale in the military. MP’s reference group, then, was his fellow MPs,
When military personnel get promotions and and the air corpsman compared himself with fel-
the promotion system seems fair, morale rises. low corpsmen. Ultimately, then, Stouffer reached
Moreover, it makes sense that people who are an understanding of soldiers’ attitudes toward
getting promoted will tend to think the system the promotion system that (1) made sense and
is fair, whereas those passed over will likely (2) corresponded to the facts.
think the system is unfair. By extension, it This story shows that documenting the obvi-
seems sensible that soldiers in units with slow ous is a valuable function of any science, physi-
promotion rates will tend to think the system cal or social. Charles Darwin coined the phrase
is unfair, and those in units with rapid promo- fool’s experiment to describe much of his own
tions will think the system is fair. But was this research—research in which he tested things
the way they really felt? that everyone else “already knew.” As Darwin
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THE FOUNDATIONS OF SOCIAL SCIENCE 11
understood, the obvious all too often turns out to Social regularities, then, do exist, and social
be wrong; thus, apparent triviality is not a legiti- scientists can detect them and observe their
mate objection to any scientific endeavor. effects. When these regularities change over
time, social scientists can observe and explain
What about Exceptions? The objection that those changes.
there are always exceptions to any social regu- There is a slightly different form of human
larity does not mean that the regularity itself is interference that makes social research particu-
unreal or unimportant. A particular woman may larly challenging. Social research has a recursive
well earn more money than most men, but that quality, in that what we learn about society can
provides small consolation to the majority of end up changing things so that what we learned
women, who earn less. The pattern still exists. is no longer true. For example, every now and
Social regularities, in other words, are probabi- then you may come across a study reporting
listic patterns, and they are no less real simply “The Ten Best Places to Live,” or something
because some cases don’t fit the general pattern. like that. The touted communities aren’t too
This point applies in physical science as well as crowded, yet they have all the stores you’d ever
social science. Subatomic physics, for example, is want; the schools and other public facilities are
a science of probabilities. In genetics, the mating great, crime is low, the ratio of doctors per capita
of a blue-eyed person with a brown-eyed person is high, the list goes on. What happens when this
will probably result in a brown-eyed offspring. information is publicized? People move there,
The birth of a blue-eyed child does not destroy the towns become overcrowded, and, eventually
the observed regularity, because the geneticist they are not such nice places to live. More sim-
states only that the brown-eyed offspring is more ply, imagine what results from a study that cul-
likely and, further, that brown-eyed offspring minates in a published list of the least-crowded
will be born in a certain percentage of the cases. beaches or fishing spots.
The social scientist makes a similar, probabilis- In 2001, the Enron Corporation was fast
tic prediction—that women overall are likely approaching bankruptcy and some of its top
to earn less than men. Once a pattern like this executives were quietly selling their shares in the
is observed, the social scientist has grounds for company. During this period, those very execu-
asking why it exists. tives were reassuring employees of the corpo-
ration’s financial solvency and recommending
People Could Interfere Finally, the objection that workers keep their own retirement funds
that the conscious will of the actors could upset invested in the company. As a consequence of
observed social regularities does not pose a seri- this deception, those employees lost most of
ous challenge to social science. This is true even their retirement funds at the same time they
though a parallel situation does not appear to were becoming unemployed.
exist in the physical sciences. (Presumably, phys- The events at Enron led two Stanford
ical objects cannot violate the laws of physics, business-school faculty, David Larcker and
although the probabilistic nature of subatomic Anastasia Zakolyukina (2010), to see if it would
physics once led some observers to postulate be possible to detect when business executives
that electrons had free will.) There is no deny- are lying. Their study analyzed tens of thou-
ing that a religious, right-wing bigot could go sands of conference-call transcripts, identified
to the polls and vote for an agnostic, left-wing instances of executives fibbing, and looked for
African American if he wanted to upset political speech patterns associated with those depar-
scientists studying the election. All voters in an tures from the truth. For example, Larcker and
election could suddenly switch to the underdog Zakolyukina found that when the executives
just to frustrate the pollsters. Similarly, workers lied, they tended to use exaggerated emotions,
could go to work early or stay home from work for instance, calling business prospects “fantas-
and thereby prevent the expected rush-hour tic” instead of “good.” The research found other
traffic. But these things do not happen often tip-offs that executives were lying, such as fewer
enough to seriously threaten the observation of references to shareholders and fewer references
social regularities. to themselves. Given the type of information
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12 CHAPTER 1 HumAn InquIRy And SCIEnCE
derived from this study—uncovering identifi- TABLE 1-1 Birthrates, United States: 1980–2008
able characteristics of lying—who do you sup-
pose will profit most from it? Probably the 1980 15.9
findings will benefit business executives and 1981 15.8
those people who coach them on how to com- 1982 15.9
municate. There is every reason to believe that 1983 15.6
a follow-up study of top executives in, say, ten 1984 15.6
years will find very different speech patterns 1985 15.8
from those used today. 1986 15.6
1987 15.7
1988 16.0
Aggregates, Not Individuals
1989 16.4
Social regularities do exist, then, and are worthy 1990 16.7
of theoretical and empirical study. As such, social 1991 16.2
scientists study primarily social patterns rather 1992 15.8
than individual ones. These patterns reflect the 1993 15.4
aggregate or collective actions and situations of 1994 15.0
many individuals. Although social scientists often 1995 14.6
study motivations and actions that affect individ- 1996 14.4
uals, they seldom study the individual per se. That 1997 14.2
is, they create theories about the nature of group, 1998 14.3
rather than individual, life. Whereas psychologists
1999 14.2
focus on what happens inside individuals, social
2000 14.4
scientists study what goes on between them: exam-
2001 14.1
ining everything from couples, to small groups
2002 13.9
and organizations, on up to whole societies—and
2003 14.1
even interactions between societies.
Sometimes the collective regularities are 2004 14.0
amazing. Consider the birthrate, for example. 2005 14.0
People have babies for an incredibly wide range 2006 14.2
of personal reasons. Some do it because their 2007 14.3
parents want them to. Some think of it as a way 2008 14.0
of completing their womanhood or manhood. Note: Live births per 1,000 population.
Others want to hold their marriages together. Source: U.S. Bureau of the Census, Statistical Abstract of the United States
(Washington, DC: U.S. Government Printing Office, 2012), p. 65, Table 78.
Still others have babies by accident.
If you have had a baby, you could probably tell
a much more detailed, idiosyncratic story. Why
did you have the baby when you did, rather than If the U.S. birthrate were 15.9, 35.6, 7.8, 28.9,
a year earlier or later? Maybe your house burned and 16.2 in five successive years, demographers
down and you had to delay a year before you would begin dropping like flies. As you can see,
could afford to have the baby. Maybe you felt that however, social life is far more orderly than that.
being a family person would demonstrate matu- Moreover, this regularity occurs without society-
rity, which would support a promotion at work. wide regulation. As mentioned earlier, no one
Everyone who had a baby last year had a dif- plans how many babies will be born or deter-
ferent set of reasons for doing so. Yet, despite mines who will have them. (See the Applying
this vast diversity, despite the idiosyncrasy of Concepts in Everyday Life box, “Birthrate Implica-
each individual’s reasons, the overall birthrate tions,” for a look at how the analysis of birthrates
in a society (the number of live births per 1,000 can serve many purposes.)
population) is remarkably consistent from year Social science theories try to explain why
to year. See Table 1-1 for recent birthrates in the aggregated patterns of behavior are so regular,
United States. even when the individuals participating in them
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THE FOUNDATIONS OF SOCIAL SCIENCE 13
APPLYING CONCEPTS IN EVERYDAY LIFE If, on the other hand, the statement issues
forth from a politician who is trailing a female
Birthrate Implications challenger and who has also begun making state-
ments about women being emotionally unfit for
Take a minute to reflect on the practical public office and not understanding politics, you
implications of the data you’ve just seen. may hear his latest comment in the context of
The What do you think? box for this chap- this political challenge.
ter asked how baby-food and diaper man- In both examples, you’re trying to under-
ufacturers could plan production from stand the thoughts of a particular individual. In
year to year. The consistency of U.S. birth- social science, researchers go beyond that level
rates suggests this is not the problem it of understanding to seek insights into classes or
might have seemed. types of individuals. Regarding the two examples
Who else might benefit from this kind just described, they might use terms such as old-
of analysis? What about healthcare work- fashioned or bigot to describe the kind of person
ers and educators? Can you think of any- who made the comment. In other words, they try
one else? to place the individual in a set of similar individ-
What if we organized birthrates by uals, according to a particular, defined concept.
region of the country, by ethnicity, by By examining an individual in this way, social
income level, and so forth? Clearly, these scientists can make sense out of more than
additional analyses could make the data one person. In understanding what makes the
even more useful. As you learn about the bigoted politician think the way he does, they’ll
options available to social researchers, also learn about other people who are “like him.”
I think you’ll gain an appreciation for the In other words, they have not been studying big-
practical value that research can have for ots as much as bigotry.
the whole society. Bigotry here is spoken of as a variable because
it varies. Some people are more bigoted than
others. Social scientists are interested in under-
standing the system of variables that causes
bigotry to be high in one instance and low in
may change over time. We could say that social another.
scientists don’t seek to explain people per se. The idea of a system composed of variables
They try instead to understand the systems in may seem rather strange, so let’s look at an anal-
which people operate, which in turn explain why ogy. The subject of a physician’s attention is the
people do what they do. The elements in such a patient. If the patient is ill, the physician’s pur-
system are not people but variables. pose is to help that patient get well. By contrast,
a medical researcher’s subject matter is different:
the variables that cause a disease, for example.
Concepts and Variables
The medical researcher may study the physi-
Our most natural attempts at understanding are cian’s patient, but only as a carrier of the disease.
usually concrete and idiosyncratic. That’s just Of course, medical researchers care about real
the way we think. people, but in the actual research, patients are
Imagine that someone says to you, “Women directly relevant only for what they reveal about
ought to get back into the kitchen where they the disease under study. In fact, when research-
belong.” You’re likely to hear that comment in ers can study a disease meaningfully without
terms of what you know about the speaker. If involving actual patients, they do so.
it’s your old uncle Harry who is also strongly Social research involves the study of variables
opposed to daylight saving time, zip codes, and the attributes that compose them. Social sci-
and personal computers, you’re likely to think ence theories are written in a language of vari-
his latest pronouncement simply fits into his ables, and people get involved only as “carriers” of
rather dated point of view about things in those variables. Here’s a closer look at what social
general. scientists mean by variables and attributes.
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14 CHAPTER 1 HumAn InquIRy And SCIEnCE
Attributes or values are characteristics or Most simply put, sex refers to biological/
qualities that describe an object—in this case, a physiological differences, and the attributes
person. Examples include female, Asian, alien- comprising this variable are male and female,
ated, conservative, dishonest, intelligent, and men and women, or boys and girls.
farmer. Anything you might say to describe your- Gender, on the other hand, is a social dis-
self or someone else involves an attribute. tinction, referring to what is generally expected
Variables, on the other hand, are logical sets of men and women. Notice that these “general
of attributes. The variable occupation is com- expectations” can vary from culture to culture
posed of attributes such as farmer, professor, and and over time. Note also that some men will
truck driver. Social class is a variable composed exhibit feminine behaviors and characteristics,
of a set of attributes such as upper class, middle while some women will exhibit masculine behav-
class, and lower class. Sometimes it helps to iors and characteristics. One set of attributes
think of attributes as the categories that make up comprising gender is masculine and feminine.
a variable. See Figure 1-2 for a schematic review However, the real complication comes when
of what social scientists mean by variables and women as a class are treated differently from
attributes. men as a class, but not because of their physical
Sex and gender are examples of variables. differences. A good example is gender discrimi-
These two variables are not synonymous, but nation in income. As we’ll see later in this book,
distinguishing them can be complicated. I will American women overall earn less than men,
try to simplify the matter here and abide by that even when they do the same job and have the
distinction throughout this book. same credentials. It has nothing to do with being
feminine or masculine, but it is not logically
based on their different plumbing, either. The
Some Common Social Concepts pattern of differential pay for women and men
Youn
g Social c Rac is based, instead, on established social patterns
lass e/et
hnic regarding women and men. Traditionally in
Occu s ity
patio
n Up per clas Ge America, for example, men have been the main
n
ican iews de
breadwinners for their family whereas women
mer ical v r
n A Ag Polit
ca e typically worked outside the home to provide the
Afri Liberal Plumbe a l e
r Fem family with some supplemental income. Even
though this work pattern has changed a good
deal, and women’s earnings are often an essen-
Variable Attributes tial share of the family income, the pattern of
Age Young, middle-aged, old
monetary compensation—that of men earning
more than women—has been slower to change.
Gender Female, male
Thus, we shall use the term, sex, whenever the
Occupation Plumber, lawyer, distinction between men and women is relevant to
data-entry clerk . . .
biological differences. For example, there is a cor-
Race/ethnicity African American, Asian, relation between sex and height in that men are,
Caucasian, Latino . . .
on average, taller than women. This is not a social
Social class Upper, middle, lower . . . distinction but a physiological one. Most of the
Political views Liberal, conservative times we distinguish men and women in this book,
however, will be in reference to social distinctions,
FIGURE 1-2 Variables and Attributes. Variables like
such as the example of women being paid less than
education and prejudice and their attributes (educated/
uneducated, prejudiced/unprejudiced) provide the foundation men, or women being underrepresented in elected
for examining causal relationships in social research. political offices. In those cases, we shall use the
term gender. The attributes men and women will
often be used for both sex and gender.
attribute A characteristic of a person or a thing. The relationship between attributes and vari-
variable A logical set of attributes. The variable sex is made ables lies at the heart of both description and
up of the attributes male and female. explanation in science. For example, we might
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THE FOUNDATIONS OF SOCIAL SCIENCE 15
describe a college class in terms of the variable sex Here’s a simple example, involving two variables,
by reporting the observed frequencies of the attri- education and prejudice. For the sake of simplic-
butes male and female: “The class is 60 percent ity, let’s assume that the variable education has
men and 40 percent women.” An unemploy- only two attributes: educated and uneducated.
ment rate can be thought of as a description (Chapter 5 will address the issue of how such
of the variable employment status of a labor things are defined and measured.) Similarly, let’s
force in terms of the attributes employed and give the variable prejudice two attributes: preju-
unemployed. Even the report of family income for diced and unprejudiced.
a city is a summary of attributes composing that Now let’s suppose that 90 percent of the unedu-
variable: $13,124, $30,980, $55,000, and so forth. cated are prejudiced, and the other 10 percent are
Sometimes the meanings of the concepts that lie unprejudiced. And let’s suppose that 30 percent
behind social science concepts are fairly clear. of the educated people are prejudiced, and the
Other times they aren’t. other 70 percent are unprejudiced. This is illus-
The relationship between attributes and vari- trated graphically in Figure 1-3a.
ables is more complicated when we move from Figure 1-3a illustrates a relationship or associ-
description to explanation and it gets to the ation between the variables education and preju-
heart of the variable language of scientific theory. dice. This relationship can be seen in terms of the
Educated Uneducated
Prejudiced
Unprejudiced
Educated Uneducated
Prejudiced
Unprejudiced
FIGURE 1-3 Illustration of Relationship between Two Variables (Two Possibilities). Variables such as education and
prejudice and their attributes (educated/uneducated, prejudiced/unprejudiced) are the foundation for the examination of causal
relationships in social research.
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Another random document with
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“It is an heirloom of my house,” said I. “It was given by my father to
my mother when he came to woo her.”
The Englishman raised his eyebrows with an aspect of grave
interest.
“Was that so, my young companion? Given by your father to your
mother—was that really the case? And set with agates, unless my
eyes deceive me.”
“Yes, they are agates.”
“The sight of agates puts me in mind of a ring I had of my old friend,
the Sophy. I used always to affect it on the middle finger of the right
hand, just as you affect your own, my son, until it was coveted by my
sainted mother upon a wet Ash Wednesday.”
Still exhibiting the tokens of a lively regard, the Englishman began to
fondle the ring as it lay on my finger.
“An honest band of gold, of a very chaste device. It looks
uncommonly choice on the hand of a gentleman. Does it not fit
somewhat loosely, my young companion?”
Speaking thus, and before I could suspect his intention, Sir Richard
Pendragon drew the ring off my finger. He held it up to the light, and
proceeded to examine it with the nicest particularity.
“I observe it was made in Milan,” said he. “It must have lain for years
in a nobleman’s family. My own was fashioned in Baghdat, but I
would say this is almost as choice as the gift of the Sophy. And as I
say, my son, it certainly makes an uncommonly fine appearance on
the hand of a gentleman.”
Thereupon Sir Richard Pendragon pressed the slender band of
metal upon the large fat middle finger of his right hand.
“It comes on by no means so easy as the Sophy’s gift,” said he; “but
then, to be sure, my old gossip had a true circumference taken by
the court jeweller. I often think of that court jeweller, such an odd,
brisk little fellow as ’a was. ’A had a cast in the right eye, and I
remember that when he walked one leg went shorter than its
neighbour. But for all that ’a knew what an agate was, and his face
was as open as a fine evening in June.”
With an air of pleasantry that was impossible to resist, Sir Richard
passed his cup and exhorted me to drain it. I drank a little of the
wine, yet with some uneasiness, for it was sore to me that my
father’s talisman was upon the hand of a stranger.
“I shall thank you, sir, to restore the ring to my care.”
“With all the pleasure in life, my son.” The Englishman took hold of
his finger and gave it a mighty pull, but the ring did not yield.
He shook his head and began to whistle dolefully.
“Why, as I am a good Christian man this plaguy ring sticks to my
hand like a sick kitten to a warm hearthstone. Try it, my son, I pray
you.”
I also took a pull at the ring, which was wedged so firmly upon his
hand, but it would not budge.
“This is indeed a terrible matter,” said Sir Richard Pendragon. “What
is to be done, young Spaniard?”
He called the innkeeper and bade him bring a bowl of cold water.
Into this he dipped his finger; and although he held it in the water for
quite a long time, the ring and his right hand could not be induced to
part company.
“What is the price you set upon this ring, my young companion?”
“The ring is beyond price—it was my mother’s—and has ever been
in the keeping of an ancient house.”
“If it is beyond price there is an end to the question. I was about to
offer you money, but I see you have one of those lofty spirits that can
brook no vulgar dross. Well, well, pride of birth is a good thing, and
money is but little. Yet one who has grown old in the love of virtue
would like to requite you in some way. Had we not better throw a
main with the dice? If I win I wear the ring for my lawful use; and if I
lose you shall have the good tuck that was given to me by the King
of Bavaria for helping him against the Dutch.”
I did not accept this suggestion, as you may believe. Yet it gave me
sore concern to see my father’s heirloom upon the hand of this
foreigner. In what fashion it was to be lured from his finger I was at a
loss to know; and in my inexperience of the world I did not know
what course to embrace.
CHAPTER V
I HEAR OF THE PRINCESS