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The Misogynistic Backlash Against
Women-Strong Films
https://www.routledge.com/Interdisciplinary-Research-in-Gender/
book-series/IRG
The Misogynistic Backlash
Against Women-Strong Films
Dana Schowalter
Shannon Stevens
Daniel L. Horvath
First published 2022
by Routledge
4 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
and by Routledge
605 Third Avenue, New York, NY 10158
Routledge is an imprint of the Taylor & Francis Group, an informa business
© 2022 Dana Schowalter, Shannon Stevens, and Daniel L. Horvath
The right of Dana Schowalter, Shannon Stevens, and Daniel L.
Horvath to be identified as authors of this work has been asserted
by them in accordance with sections 77 and 78 of the Copyright,
Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or
reproduced or utilised in any form or by any electronic, mechanical,
or other means, now known or hereafter invented, including
photocopying and recording, or in any information storage or
retrieval system, without permission in writing from the publishers.
Trademark notice: Product or corporate names may be trademarks
or registered trademarks, and are used only for identification and
explanation without intent to infringe.
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging-in-Publication Data
A catalog record has been requested for this book
Typeset in Sabon
by codeMantra
To the girls who want to grow up to be superheroes, and the
women who already are
Contents
Acknowledgments ix
6 Star Wars (toxic) nostalgia and the looming end of man 136
Index 197
Acknowledgments
On her way to the theater to see Ghostbusters, one of the authors stopped
to take a selfie in front of a large cardboard cutout of the film’s star charac-
ters. Seeing that image of four women, fully dressed in baggy work suits, as
the stars of a film that would paint them as heroes, felt so significant against
the backdrop of over three decades of watching films in which women were
trivialized and objectified, if they were even included at all. She quickly
typed a Facebook post to that effect, but before pressing the publish button,
she deleted the post and instead opted to send the photo to her friends, the
coauthors of this book. She wanted to be the type of person who decided
against posting it because selfies announcing you are watching a movie are
uninteresting at best, but the real reason was the dread of the potential
backlash leveled against anyone who dared to announce that they saw the
film and liked it. In short, she feared what might happen online while she
was inside that dark theater watching one of the most profound action
sequences she had viewed to date. To this day, she still thinks about that
moment when she hit the X, wondering how a person who has studied
women in film for many years was so decisively deterred from even so small
a statement as posting about their excitement to watch this movie.
As it turns out, she was not alone in feeling that way, and more so, this
experience was not limited to Ghostbusters. Each time we presented ver-
sions of this work—formally at academic conferences or informally in our
everyday conversations—we heard similar stories about people (mostly
women) finding an immense cinematic pleasure at seeing representations of
strong, dynamic women characters on screen, but hearing over and over in
overt and subtle ways that their experiences were invalid or wrong. Those
dismissals ranged from the mild (tepid critical reviews) to the outrageous
(rape and murder threats leveled at the women starring in these films or at
anyone claiming to enjoy them or daring to defend publicly).
Undoubtedly, if you are reading this, you are familiar with many of them:
Ghostbusters trolled online relentlessly before it had even been released,
including particularly vicious and racist abuse of Leslie Jones; outrage that
Mad Max: Fury Road would dare to privilege a woman’s positionality in a
fictional post-apocalyptic realm; the “shame on you, you can do so much
DOI: 10.4324/9780429291975-1
2 Introduction
better” dashing of Melissa McCarthy’s The Boss and Aubrey Plaza/Mag-
gie Carey’s The To-Do List; the fury over casting of a woman as a central
character in the new Star Wars films; and so many more. It was, frankly,
disconcerting to experience these films in such radically different ways than
the mainstream arbiters of taste deemed appropriate. When we watched
these films, we laughed, we cheered, we took pleasure in seeing versions
of ourselves (and fantasies of ourselves) doing really cool things, and our
allies rejoiced with us. It was, ultimately, that disconnect between our lived
experience of women-strong films and the widespread maligning of that
same work that opened the space for our shared critical analysis of the
misogynistic backlash and patriarchal norms that can have devastating ef-
fects on women in the creative cultural realm and simultaneously devalue
their contributions to such a degree that promotion and distribution of
even major studio films is hampered. This feeling of disconnect—and the
variations we have experienced, heard of, and read about—has been the
driving force behind this book project.
Effie is an old jade of 50 summers, Jessie a frisky filly of 40, and Ad-
die, the flower of the family, a capering monstrosity of 35. Their long,
skinny arms, equipped with talons at the extremities, swung mechani-
cally, and soon were waved frantically at the suffering spectators. The
mouths of their rancid features opened like caverns and sounds like the
wailings of damned souls issued therefrom…. Effie is spavined, Addie
is knock-kneed and stringhalt, and Jessie, the only one who showed
her stockings, has legs without calves, as classic in their outlines as the
curves of a broom handle. The misguided fellows who came to see a
leg show got their money’s worth, for they never saw such limbs before
and never will again--outside of a boneyard…. Not even in the woods
around Sac City, nor in the wilds of Monona county, could three such
raw and rank specimens of womanhood be found. … Their personal
characters are above reproach; they are virtuous both from necessity
and choice, as any one will conclude at sight of them.6
The Cherry Sisters filed a lawsuit against the paper, claiming the inaccurate
description of their bodies as malicious and libelous. In reaching its verdict
in favor of the reviewer, the judge referenced two primary points of law:
truth and malice.7 First, the judge ruled that the essence of what the critic
wrote was truthful (the judge himself insulted the performance during the
4 Introduction
legal proceedings); and second, the judge said that the critic was without
malicious intent when doing his job of reviewing the performance, which
he must be able to do without restraint. The case is widely cited among
the most important free speech protections for journalists, cementing their
right to engage in critical analysis.
While the judge was embracing journalistic freedom and making an im-
portant move to limit efforts at silencing the press under the guise of libel
claims, the way he gets there is troubling. The idea that there can be an
objective truth about the quality of a comedic art form is flawed logic as is
the judge’s failure to see as malicious a review that includes a description
of the performers using adjectives normally applied to aging and decrepit
horses (spavined, stringhalt) as well as language intended to invoke the
sexist accusations of witches, even going so far as to say that the root of
the sisters’ messages of chastity and morality came of necessity (as in they
are too ugly to get laid).8 This insult is, of course, a permanent fixture of
the discourse of violent misogyny as evidenced most prominently by former
president Donald Trump’s frequent use of the trope—“She’s not my type”
or “Believe me, she would not be my first choice”— when responding to
accusations of rape.9 For the Iowa judge deciding this case in 1901, though,
the malicious nature of the misogynistic review was almost certainly a cul-
tural blind spot. It is not uncommon for judges in free speech rulings to
make clear that they do not like the speech they are reading, but that the
speaker nonetheless has the right to say it—that did not happen here. In-
stead, he penned:
the editor of a newspaper has the right, if not the duty, of publish-
ing, for the information of the public, fair and reasonable comments,
however severe in terms, upon anything which is made by its owner a
subject of public exhibition, as upon any other matter of public interest.
To say that the performers opened themselves to such criticism (they had
it coming!) and that it is the critic’s duty to report it as he sees fit shows an
acceptance of this hateful, gendered rhetoric.
Of course, we cannot go back in time to watch the Cherry Sisters perform
one of their variety shows to make arguments about quality or style. But
here’s the thing—we don’t have to do that as ultimately the “truth” about
their appearance and skill is neither relevant nor objective. What matters is
that their disparagement became the critical norm, so much so that more
than a century later, the critical commentary on the poor quality of their
work lives on in free speech textbooks and essays as an important shift
in thinking about what constitutes libel.10 Additionally, the case opens up
space for discussions about how quality assessments shape and are shaped
by cultural norms, including the norm of gender inequality, as we move
into our media analysis framed in terms of production, promotion, and
perception.
Introduction 5
Scholar Mark Jancovich ties the influence of these cultural norms to the
ideas of taste, writing, “reviews are products of specific taste formations,
and also function specifically as gate-keepers or guardians of specific taste
formations, mediating between texts and audiences and specifying particu-
lar ways of appropriating and consuming texts.”11 In short, assessments
of film mediate between having good taste or bad taste in film, helping to
create boundaries around these two concepts that define which films are
worthy of our attention and which films are not: thumbs up or thumbs
down. It is this definitional power that makes reviews consequential as they
are wrapped up in larger debates about representation and power while
simultaneously serving as a prescription about which films are good for us
and which are not. Or, as film scholar Lisa Bode writes, assessments about
which films are good also reveal “the dynamics of power in classification of
films and their audiences, and the ways in which such things as gender, age
and class are linked in this process of classification.”12 Within that classifi-
cation system, the white man in his prime always wins.
Bode goes on to highlight the ways that gender serves as a useful cate-
gory of analysis for how categorizing film audiences also shapes perceptions
about film quality.13 Here, she draws on the work of Andrea Huyssen14 and
Barbara Klinger15, who show that defining the audience of genres such as
soap operas and melodramas as “for women” aided reviewers in painting
both the genre and the audience in decidedly negative ways. For example,
melodrama audiences were presumed to be women whose tastes “signi-
fied a debasement of art into sentimentality and cliche.”16 This audience’s
irrational and amateurish preferences were consistently contrasted with the
rational, veritable, true, and proper tastes of a male audience, whose inter-
ests were categorized as much more sophisticated.17 Bode’s work adds to
this discussion, highlighting the ways that the imagined teen girl audience
of Twilight served to help reviewers denigrate the film as less serious and
suggest the girls needed guidance from (mostly male) cult media fans to
really understand what makes a vampire film “good.”18
This type of gendering and disparaging of audience and art is not lim-
ited to film, but instead, seems to follow women’s cultural production to
a plethora of genres. For example, poet and novelist Sylvia Plath used a
confessional writing style that was considered vastly different than the
more detached and “objective” prose of men in her field. Her confessional
writing style was often dismissed in ways that denigrated both her work
and any audience that would find it valuable or informative. At the time
of her writing, (male) critics characterized Plath’s work as “ill-informed”
and without “intellectual sophistication” that “will impress those unable
or disciplined to read with care.”19 Plath was awarded the Pulitzer Prize in
poetry posthumously in 1982.
Janet Badia, a gender studies scholar, focusing on women as writers and
audience members, ties this type of criticisms of Plath’s work to more gen-
eral anxieties about women creatives and women readers. More specifically,
6 Introduction
she argues that criticism of Plath is similar to many other types of criticism
leveled against women who dare to speak with authority, especially women
who are also outspoken feminists. Plath’s readers were said to be “glutton-
ous consumers” and “spiritual worshipers,”20 “self-absorbed and morbidly
obsessed,”21 and ultimately, “dissatisfied, family-hating shrews,”22 further-
ing stereotypes that have mired women’s work, women’s speech, and the
women’s movement throughout history.
Constructing women readers as “uncritical, misguided, even patho-
logical”23 can also be found in studies of women’s reading in 18th and
19th-century Britain, where Jacqueline Pearson notes that “women were
deemed vulnerable to excessively identificatory reading practices … which
might endanger their fragile sense of rational selfhood,’”24 or in Susan
Ashworth’s analysis of women’s reading, which notes that “the majority
of women habitually read themselves into fallen stances; their habits of
reading were thoughtless, intemperate, self-indulgent, and consequently,
self-perverting.”25 Indeed, there is a long history of “pathologizing wom-
en’s reading practices” evidenced by the concern of medical authorities
in Victorian British and American culture linking “‘excessive and unsu-
pervised reading of popular fiction’ to ‘early menstruation, painful men-
ses, and infertility, as well as nervousness, insanity, and even premature
death.’”26 Badia, citing Kate Flint’s study, states that “reading was central
to the diagnosis and treatment of hysteria: the wrong reading practices, it
was argued, could incline one to the disease while the right reading could
contribute to its cure or prevention.”27
Early women journalists, too, often were relegated to the role of “sob
sister,” writing “tear-jerking tales” in the sensationalist style—their only
option if they wanted to be employed in this masculinist realm. 28 At the
same time, the “denigration of female sentimental writing” in the late 18th
and early 19th century (despite its wild popularity in novel and magazine
form) ultimately became a limiting factor for early American male writers
who sought “canonical remembrance” as
Once we identify with the likable Thelma and Louise and the legiti-
macy of their complaints about men, we are led to step by step accept
the nihilistic and self-destructive values they come to embody. By the
time this becomes clear it is very difficult for moviegoers, particularly
women, to bail out emotionally and distance themselves from the apoc-
alyptic craziness that the script is hurtling toward.45
In this and similar opinion pieces, the film audience is painted as feminine
and emotional, and the danger in the film thus lies in the film’s ability to
manipulate emotionally driven women (but not rational men) into believing
in a violent feminist vision of the future. Because the more objective male
viewer sees through this “cynical propaganda,” he proudly proclaims that
this film is not “art” and is, therefore, not a “good” film.
Lost in these critical responses is how women viewed the film. As Leo
notes, women seemed “dazed” when leaving the theater. We are not entirely
surprised by this observation, given the way this film centralized women’s
experiences of trauma, friendship, transformation, and power. To fully un-
derstand why women might feel complex emotions during the viewing also
would be to acknowledge their lived experiences as women in a patriarchal
10 Introduction
society, experiences that likely involved a range of emotional and sexual
traumas that went unpunished. In other words, to fully understand wom-
en’s responses, we would first have to fully understand and acknowledge
the trauma of patriarchal living. To see it represented in such a transforma-
tive, powerful way on screen might leave even the strongest women feeling
“dazed.”
It is within this context of backlash as a predictable event, as a punish-
ment for daring to show strong transformative women on screen, that we
begin our book on the backlash facing women in film today. Though some
of our arguments rest on the familiar roots discussed in this introduction,
many chart new paths as the backlash becomes simultaneously more visible
(such as the expected backlash from online trolls and men’s rights groups)
and less pronounced (such as the ways that even seemingly positive assess-
ments of strong women in film are wrought with sexist, belittling language).
We might think that Wonder Woman’s $821 million box office haul
spells gender progress in film, that the introduction of Captain Marvel af-
ter more than 20 Marvel male superhero films is evidence of a new era for
women superheroes, or that the inclusion of a woman as a main charac-
ter in Star Wars: The Last Jedi shows that representations of women are
becoming more inclusive. Indeed, these representations are significant, as
evidenced by the affective response they create among moviegoers. Women
reported crying during action sequences of Wonder Woman and looking
with a new sense of possibility at the visual of an Asian woman fighting
an intergalactic battle. These images are, indeed, powerful and important.
However, the success of Captain Marvel, Wonder Woman, Black Pan-
ther, and other wildly popular films starring people from nondominant
groups serves to obscure a more stagnant reality. Of the 1,100 films re-
leased between 2007 and 2017, only 13% portrayed a gender-balanced
cast, and there were not substantial increases in representations of women
as the lead or co-lead, in women who had speaking roles, or in the number
of people of color who appeared on screen in a major role. Additionally,
women directed only 4.3% of the films in the 1,100-film sample, and the
number of women directors was actually highest in 2008, having decreased
in the ensuing years.46
These meager gains—gender swap remakes, female superheroes, or sim-
ply women as central characters—are, nonetheless, resisted and provide the
impetus for critical disparagement, coordinated online campaigns designed
to lower Rotten Tomatoes and IMDb scores, economic boycotts, and ter-
ror campaigns against movie stars, like Leslie Jones or Kelly Marie Tran.
These forms of coordinated backlash work in concert to diminish the aes-
thetic value, cripple the economic performance, and as discussed through-
out this book, to fundamentally spoil the cultural and public enjoyment of
women-centered films. Beyond representations, or rather before and after
representations, lie circuits of productions controlled by male- dominated
boardrooms, a sexist critical apparatus, and online armies of jilted male
Introduction 11
fans that both prefigure and extend the problems of representation. These
concerns about production, representation, and reception assemble around
specific projects—what we dubbed women-strong films—that seem to
bring all these issues together. Our book, then, participates in the politi-
cal struggle for visibility understood as waged across not just screens but
across production and promotion rooms, critical circles and Rotten Toma-
toes scores, chat rooms, blogs, and YouTube comments. In other words,
once a strong woman is on screen, the issues of gender representation have
already started long before the first screening and are far from over after
the end credits.
We aim to chart the discursive environment that has allowed truisms
such as “men don’t go see movies starring women” to govern decisions
about which movie projects get to see the light of day, and once they do,
which projects deserve massive promotion budgets. We aim to chart the
discursive environments that afford critics, under the seemingly objective
cloak of aesthetic judgments, to denigrate women-centered production from
within a patriarchal system of aesthetic values. We aim to chart the discur-
sive environments that proliferate online and, under the guise of rational
argument, assemble militant affective communities to disrupt the economic
(box-office) and critical (Rotten Tomatoes) success of women-centered cul-
tural production. It is in this arena of enduring, insidious, and mundane
ubiquity of (rhetorically) violent misogyny that we begin our analysis.
From this vantage point, our book asks readers to explore with the au-
thors questions such as: Why is it such a struggle to create and celebrate
women-centered films? How does the long history of women’s oppression
and the silencing of women’s work contribute to a misogynistic film envi-
ronment? Why do women-strong films fuel controversy? What is it about
women-strong films that lead to studios and critics taking a “make-or-
break” attitude toward them, even as failures of films featuring men are
shrugged off? What lies behind the violence of the attacks on women crea-
tives, and what can we learn from how they are deployed? How do people
(critics, reviewers, commenters, trolls, etc.) construct their arguments, and
why do they gain traction?
Perhaps, the most similar phenomenon to our inquiry into virulent reac-
tion to women-strong film is the infamous Gamergate incident, a scandal,
allegedly about “ethics in game journalism,” that manifested as a coor-
dinated harassment campaign against women in the gaming industry, a
violent and virulent defense of public, purportedly male, spaces. Zoe Quin,
an indie game developer, was accused by an ex-boyfriend of having cheated
on him to advance her career. While the allegations, following the familiar
misogynistic narrative theme of women’s self-serving promiscuity, designed
to police gender boundaries and women’s sexuality, were not true, “out-
raged gamers” flooded Twitter, Reddit, and 4chan to protests “ethical
breaches in gaming journalism.”47 Adrienne Massanari, in her analysis of
Gamergate and The Fappening (distribution of celebrity nudes), called these
12 Introduction
incidents “emblematic of an ongoing backlash against women and their use
of technology and participation in public life” evidence of “toxic technocul-
tures,” made possible by “platform and algorithmic politics of Reddit.”48
The violent misogynistic Gamergate campaign, featuring rape, death,
mass-shooting, and bomb threats in “highly graphic, disturbing” details,
“the stuff of ‘SVU’ episodes,” extended to many other women speaking in
support of diversity in gaming.49 Many were bullied offline while the prac-
tice of doxing—publishing someone’s private information with malicious
intent—forced many of them to flee their houses and cancel speaking events
as a result of credible death and bomb threats.
Reactions to films that center women disturbingly echo such past “con-
troversies” about male-owned media and trod on familiar ground: resisting
an oppressive encroachment into male (media) spaces, the sense of loss, of
sacrilege, feeling victimized by the feminists/leftist cabal, expressing out-
rage, and manifesting violent anger in the form of death and rape threats.
We are not turning to these texts because YouTube comments, boardroom
conversations about financing women-centered films, and manosphere re-
views are somehow extra-ordinary, or because the arguments they rehearse
and amplify are new or unique, or because their authors, from producers
and critics to the recognizable figures of the manosphere or to the anony-
mous trolls, are noteworthy spokespersons for this ideology; we are turning
to these texts precisely because of their ordinary status, because of their
frightening ubiquity and the astonishing similarity of topics, disturbing
language, argument structure, and evidence.
There is virtually no discursive difference between the reactions to the
campaign for women’s vote, expressed in 1910s postcards depicting men at
home engaged in child care and house cleaning, images visualizing the fear
that “men (and the nation) would become feminized by woman suffrage,”50
Charlton Heston’s 1999 NRA speech “Winning the Cultural War,” about
the victimization of the white gun owner whose freedom is taken away by
political correctness, 51 the Gamergate “defense” of “independent gaming
journalism” with graphic rape and death threats, and the late 2010’s argu-
ments, analyzed in this book, on the feminist takeover of Hollywood and
on why should we boycott Mad Max, Ghostbusters, Atomic Blonde, or
Star Wars. The ordinary, mundane, ubiquitous, and banal nature of these
arguments, evidenced by their historical endurance, makes them more, not
less, dangerous.
To disqualify these trite white supremacist and misogynistic expositions,
replete with false equivalences—Like Heston’s lament about being called
and anti-Semite when making an analogy “between singling out the inno-
cent Jews and singling out innocent gun owners”52 —and accusations of
reverse-oppression leveled against women and people of color for stealing
“our” votes/jobs/country/films, and thus, power is to misunderstand white/
male anxiety as a feeling, anger as its improper expression, and women
and people of color as the misguided targets rather than what white/male
Introduction 13
anxiety and the fear of emasculation really is: a discursively performed
ideological affect designed as a recruitment tool for misogynistic and racist
publics, as a mechanism of generating outrage as a prerequisite for oppres-
sion as political action, as a way to perpetually generate adherence to white
supremacist patriarchy, and as a mode of policing, a way to violently and
sadistically silence would-be opponents. Policies, games, movies, and elec-
tions as well as any other site of similar controversy are simply opportune
flashpoints, the next stage for its performance.
Notes
1 Karlyn Kohrs Campbell, Man Cannot Speak for Her (New York: Praeger,
1989).
2 Karlyn Kohrs Campbell, “The Rhetoric of Women’s Liberation: An Oxymo-
ron,” Quarterly Journal of Speech 59, no. 1 (February 1973): 74–86, https://
doi.org/10.1080/00335637309383155. Campbell, Man Cannot Speak for Her.
3 Campbell, Man Cannot Speak for Her, 2.
4 Darryl W. Bullock, The Infamous Cherry Sisters: The Worst Act in Vaudeville
(Jefferson, NC: McFarland & Company Inc., 2019), Kindle.
5 Bullock, The Infamous Cherry Sisters: The Worst Act in Vaudeville, chap. 10.
6 Articles on the Cherry Sisters from The Odebolt Chronicle, 1898–1901,” ac-
cessed June 26, 2019, http://sites.rootsweb.com/~iaohms/cherry_articles.html.
7 Cherry v. Des Moines Leader et al., No. 114 Iowa, 298, 86 N.W. 323 (Supreme
Court of Iowa May 28, 1901).
8 Bullock, The Infamous Cherry Sisters: The Worst Act in Vaudeville,
Introduction.
9 Nolan D. Mccaskill, Trump Suggests His Accusers are Too Unattractive to
Assault, Politico, 10/14/2016, accessed January 7, 2021, https://www.politico.
com/story/2016/10/trump-jessica-leeds-accusations-229805
10 Thomas L. Tedford and Dale A. Herbeck, Freedom of Speech in the United
States, 8th ed. (State College, PA: Strata Publishing, 2017), 83.
11 Mark Jancovich, “Genre and the Audience: Genre Classifications and Cultural
Distinctions in the Mediation of The Silence of the Lambs,” in Hollywood
Spectatorship: Changing Perceptions of Cinema Audiences, ed. Melvyn Stokes
and Richard Maltby (London: British Film Institute, 2001), 38.
12 Lisa Bode, “Transitional Tastes: Teen Girls and Genre in the Critical Reception
of Twilight,” Continuum 24, no. 5 (October 2010): 707–719, https://doi.org/
10.1080/10304312.2010.505327, 708–709.
13 Bode, Transitional Tastes.
14 Andrea Huyssen, “Mass Culture as Women: Modernism’s Other,” in Studies
in Entertainment: Critical Approaches to Mass Culture, ed. Tania Modleski,
18 Introduction
Theories of Contemporary Culture, vol. 7 (Bloomington: Indiana University
Press, 1986), 188–207.
15 Barbara Klinger, “Tastemaking: Reviews, Popular Canons, and Soap Operas,”
in Film Histories: An Introduction and Reader, ed. Paul Grainge, Mark Jan-
covich, and Sharon Monteith (Toronto: University of Toronto Press, 2007),
351–370.
16 Klinger, “Tastemaking,” 353.
17 Huyssen, “Mass Culture as Women.” Bode, “Transitional Tastes.”
18 Bode, “Transitional Tastes.”
19 Janet Badia, “‘Dissatisfied, Family-Hating Shrews:” Women Readers and Sylvia
Plath’s Literary Reception,” Literature Interpretation Theory 19, no. 2 (2008):
190.
20 Badia, Sylvia Plath and the Mythology of Women Readers,” 202.
21 Badia, Sylvia Plath and the Mythology of Women Readers,” 197.
22 Badia, Sylvia Plath and the Mythology of Women Readers,” 199.
23 Badia, Sylvia Plath and the Mythology of Women Readers,” 205
24 Jacqueline Pearson, Women’s Reading in Britain 1750–1835: A Dangerous
Recreation (New York: Cambridge UP, 1999), 83, quoted in Janet Badia, “‘Dis-
satisfied, Family-Hating Shrews:” Women Readers and Sylvia Plath’s Literary
Reception,” Literature Interpretation Theory 19, no. 2 (2008): 207.
25 Suzanne Ashworth, “Susan Warner’s The Wide, Wide World, Conduct Litera-
ture, and Protocols of Female Reading in Mid-Nineteenth-Century America,”
Legacy: A Journal of American Women Writers 17, no. 2 (2000), 83, quoted
in Janet Badia, “‘Dissatisfied, Family-Hating Shrews:” Women Readers and
Sylvia Plath’s Literary Reception,” Literature Interpretation Theory 19, no. 2
(2008): 207.
26 Catharine J. Golden, Images of the Woman Reader in Victorian British and
American Fiction (Gainesville: UP of Florida, 2003), 3, quoted in Janet Badia,
“‘Dissatisfied, Family-Hating Shrews:” Women Readers and Sylvia Plath’s Lit-
erary Reception,” Literature Interpretation Theory 19, no. 2 (2008): 207.
27 KateFlint, The Woman Reader 1837–1914 (New York: Oxford UP, 2003), 58,
quoted in Janet Badia, “‘Dissatisfied, Family-Hating Shrews:” Women Readers
and Sylvia Plath’s Literary Reception,” Literature Interpretation Theory 19,
no. 2 (2008): 207.
28 Christopher B. Daly, Covering America: A Narrative History of a Nation’s
Journalism, Kindle (Amherst: University of Massachusetts Press, 2012), loca-
tion 2809, Kindle.
29 Patricia Bradley, Women and the Press: The Struggle for Equality, Medill
School of Journalism: Visions of the American Press (Evanston, IL: Northwest-
ern University Press, 2005), 23–25.
30 Marc Choueiti, Stacy L. Smith, and Katherine Pieper, “Critic’s Choice 2: Gen-
der and Race/Ethnicity of Film Reviewers Across 300 Top Films from 2015–
2017,” Annenberg Inclusion Initiative (Los Angeles, CA: USC Annenberg,
September 2018).
31 Bonnie J. Dow, “The Traffic in Men and the Fatal Attraction of Postfeminist
Masculinity,” Women’s Studies in Communication; Laramie 29, no. 1 (Spring
2006): 113–131.
32 Dow, 119.
33 Dow, 119.
34 Susan Faludi, Backlash. The Undeclared War Against American Women (New
York: Three Rivers Press, 2006), 9.
35 Faludi, Backlash, 9.
36 Faludi, Backlash, 127.
37 Faludi, Backlash, 135.
Introduction 19
38 Faludi, Backlash, 135.
39 Faludi, Backlash, 10.
40 Faludi, Backlash, 11.
41 Faludi, Backlash, 14.
42 Bernie Cook, ed., Thelma & Louise Live! The Cultural Afterlife of an Ameri-
can Film, 1st ed. (Austin: University of Texas Press, 2007).
43 Cook, Thelma & Louise Live.
44 John Leo, “Toxic Feminism on the Big Screen,” U.S. News & World Report,
June 10, 1991, par. 2.
45 Leo, “Toxic Feminism,” par. 3.
46 Stacy L. Smith et al., “Inclusion in the Director’s Chair: Gender, Race, & Age
of Directors Across 1,200 Top Films from 2007–2018” (Los Angeles, CA: USC
Annenberg, January 2019).
47 Caitlin Dewey, “The Only Guide to Gamergate You Will Ever Need to
Read,” The Washington Post, October 14, 2014, accessed July 29, 2020,
https://w w w.washingtonpost.com /news/the-intersect /wp/2014/10/14/
the-only-guide-to-gamergate-you-will-ever-need-to-read/
48 Adrienne Massanari, “#Gamergate and The Fappening: How Reddit’s Algo-
rithm, Governance, and Culture Support Toxic Technocultures,” New Media
& Society, 19 (2017): 330.
49 Caitlin Dewey, “The Only Guide to Gamergate You Will Ever Need to
Read,” The Washington Post, October 14, 2014, accessed July 29, 2020,
https://w w w.washingtonpost.com /news/the-intersect /wp/2014/10/14/
the-only-guide-to-gamergate-you-will-ever-need-to-read/
50 Catherine H. Palczewski, “The Male Madonna and the Feminine Uncle
Sam: Visual Argument, Icons, and Ideographs in 1909 Anti-Woman Suf-
frage Postcards,” Quarterly Journal of Speech 91, no. 4 (November 2005):
365–394.
51 Charlton Heston, “Winning the Cultural War,” American Rhetoric online
Speech Bank, accessed July 29, 2020, https://www.americanrhetoric.com/
speeches/charltonhestonculturalwar.htm
52 Charlton Heston, “Winning the Cultural War,” American Rhetoric online
Speech Bank, accessed July 29, 2020, https://www.americanrhetoric.com/
speeches/charltonhestonculturalwar.htm
53 Michel Foucault, The Archeology of Knowledge (New York: Pantheon Books,
1972); Michel Foucault, “The Political Function of the Intellectual,” Radical
Philosophy 17 (1977): 126–133; Clare O’Farrell, Michel Foucault, (Thousand
Oaks, CA: Sage, 2005).
54 Teun A. van Dijk. “Critical Discourse Analysis,” in Handbook of Discourse
Analysis, ed. D. Tannen, D. Schiffrin, and H. Hamilton (Oxford: Blackwell,
2001), 352–371.
55 Marianne Jorgensen and Louise Phillips, Discourse Analysis as Theory and
Method (Thousand Oaks, CA: Sage, 2002), 2.
56 Micheal Arribas-Ayllon and Valerie Walkerdine, “Foucauldian Discourse
Analysis” (Los Angeles, CA: Sage, 2008).
57 Clare O’Farrell, Michel Foucault (Thousand Oaks, CA: Sage, 2005).
58 Penny Powers, “The Philosophical Foundations of Foucaultian Discourse Anal-
ysis,” Critical Approaches to Discourse Analysis across Disciplines 1, no. 2
(2007): 26.
59 Raymie E. McKerrow, “Critical Rhetoric: Theory and Praxis,” Communica-
tion Monographs 56 (1989): 91.
60 Raymie E. McKerrow, “Critical Rhetoric: Theory and Praxis,” Communica-
tion Monographs 56 (1989): 92.
61 Clare O’Farrell, Michel Foucault (Thousand Oaks, CA: Sage, 2005), 54.
20 Introduction
62 Marianne Jorgensen and Louise Phillips, Discourse Analysis as Theory and
Method (Thousand Oaks, CA: Sage, 2002).
63 Teun A. van Dijk, “Critical Discourse Analysis” (Oxford: Blackwell, 2001).
64 Teun A. van Dijk, “Critical Discourse Analysis” (Oxford: Blackwell, 2001),
352.
65 Clare O’Farrell, Michel Foucault (Thousand Oaks, CA: Sage, 2005), 101.
66 Raymie E. McKerrow, “Critical Rhetoric: Theory and Praxis,” Communica-
tion Monographs 56 (1989): 91.
67 E. Ann Kaplan, ed., Feminism and Film, Oxford Readings in Feminism (Ox-
ford; New York: Oxford University Press, 2000).
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8th ed. State College, PA: Strata Publishing, 2017.
2 Misogyny and the missive of
mediocrity
Disparaging women-strong
films in movie reviews
One author (Stevens) had a conversation with a film critic once about
women in popular culture; he wanted to know what she thought of Katniss
Everdeen. It was a great chat and fun catching up with an old colleague, she
waxing poetic about the power of fictional role models for girls, he asking
what movies she thought his young daughter should see. At some point in
the far-ranging conversation about women-strong films, the movie critic
commented in his usual jovial, well-meaning, and quite likeable style, “but
that’s just a BAD movie!” And *snap!* that sensation emerged, telling us
that how we feel and what we have to say somehow fails to meet some elu-
sive criteria for what makes a movie good or bad—like we showed up at a
business lunch meeting in a dress suit only to find all the men in their golf
clothes, obviously amused at our cultural misunderstanding of the event. In
this moment, we realized that when critics assign the label “bad,” when the
“Tomatometer” goes splat, we viewers who experience the film differently
find ourselves at odds with a larger cultural force. To say we like, or love,
or even enjoy a film that critics agree is terrible must mean—what? We have
no taste? We don’t know enough about film to get what’s wrong with it? We
are somehow less than?
Actually, it turns out, the problem isn’t ours. The problem is a cultural
practice that enables primarily white men to dictate what counts as qual-
ity, often apparently without awareness of their own biases and blind
spots when it comes to women-strong films and those that include under-
represented groups doing anything other than behaving badly. It is not
much of an exaggeration to say that this patriarchal policing of quality has
always been true from the time the first women tried to take to pulpits to
speak out for suffrage or early vaudevillians took to the stage to showcase
any talent other than sexiness. As women creatives and their audiences
gain ground in popular culture, we often find that the patriarchal system in
which we function fails to align with our own desire to express and appre-
ciate the expression of others.
Jill Dolan in The Feminist Spectator in Action: Feminist Criticism for the
Stage & Screen reminds us that we can certainly judge films to some degree
by taking into account agreed to markers of quality in terms “that consider
DOI: 10.4324/9780429291975-2
Misogyny and the missive of mediocrity 23
cinematography, plot, atmosphere and other cinematic elements.”1 How-
ever, she argues that she wouldn’t necessarily recommend a film that fails
to meet “gender, race, sexuality, and other intersecting identity vectors,”2
regardless of its other qualities.
Throwing tomatoes
After repeatedly encountering terrible reviews of many women-strong films
that we found absolutely delightful to watch, we decided to do some analysis
26 Misogyny and the missive of mediocrity
to figure out how it was possible that we could see a film so differently than
“the critics.” To make the data-set manageable, we chose the Rotten Toma-
toes website’s “Top Critic” blurbs to analyze, looking for common themes
as well as ratios of male to female reviewers. A total of five themes emerged,
two of them dominant: dismissive judgment and paternalistic pedantics.
In a thematic analysis of 459 Top Critic blurbs on Rotten Tomatoes for 11
women-strong films released between 2013 and 2019, those two themes
were repeated more than any other, appearing in 42% of the pull quotes
used by aggregator Rotten Tomatoes to represent the full review, providing
a rhetorical richness to the aggregation beyond just the numeric value that
ultimately leads to a film getting a “rotten tomato” or “fresh.” What we
label the dismissive judgment theme shows itself almost 120 times (27%
of the blurbs) in any number of ways, with everything from sentiments
such as “is that all there is?” all the way to “What a waste of time” and
everything in between: “All style, no substance,”18 “feels more obligatory
than inspired,”19 or “doesn’t reinvent any wheels.”20 The next most com-
mon theme, recurring more than 60 times (15% of the blurbs), is pater-
nalistic pedantics shown in phrases like “you could have been more,”21 or
“[she] is capable of much more,”22 or “it had a chance to be great.”23
To be sure, movie criticism itself is a field rife with, well, critical phrasing.
It is the job, after all, as the judge way back in the Cherry Sisters case elab-
orated, to inform the public about the quality of performances before the
masses spend their money to see these artistic expressions. In essence, the
very existence of the film critic who has access to a movie before the rest of
us do is to act as a cultural gatekeeper. However, a cursory examination of
similar genres of films starring men or with male-centric themes does not
show the same dismissive attitude so common in the reviews of women-
strong films, a fact further supported by the Annenberg Report’s find-
ings illustrating the consistently lower ratings white male reviewers (who
make up a wide majority of all reviewers) give to women-centered films. In
the case of the Top Critic Blurbs examined here, 70% were attributed to
male reviewers and 30% to female reviewers, a ratio that holds for most of
the films. Looking at the “Rotten Tomato” versus “Certified Fresh” results
alone, male reviewers gave women-strong films a splat 38% of the time,
5 percentage points more than female reviewers who gave a splat 33% of
the time. Conversely, female reviewers offered a “Certified Fresh” tomato
66% of the time, 4 points more than male reviewers who gave the fresh seal
only 62% of the time. So, even in this relatively small sample size, we can
observe a gender bias that tracks with the Annenberg Report, and we can
see how significant the potential is for elevated reviews if the reviewer pool
were to better reflect society and the protagonists of the films reviewed.
That said, in our rhetorical analysis of the blurbs, the language of crit-
icism itself does not necessarily track along strict gender lines, as some
women reviewers, well established in the reviewer’s “boys’ club,” incor-
porate misogynistic worldviews into their work, while some men write
Misogyny and the missive of mediocrity 27
positive and nuanced reviews in favor of women-strong films. Regardless,
by analyzing the language of critics of women-strong films, as we have done
here, a pattern emerges in the work of these cultural gatekeepers as they set
a tone that sets up women-strong films to be viewed with suspicion or as
“just OK – for a chick flick.”
While the dismissive judgment theme is present to some degree in the
reviews of all women-strong films examined (even those certified “fresh”),
we will focus here on three:24 The To Do List (2013), 25 Captain Marvel
(2019), 26 and The Hustle (2019). 27 These films span a range of genres—
The To Do List (TDL) is a sexual coming-of-age buddy film, Captain
Marvel a classic superhero blockbuster, and The Hustle a comedic con/
heist remake of Dirty Rotten Scoundrels (1988), itself a remake of Bedtime
Story (1964). TDL is a natural starting point here for two reasons—first,
it has a 54% “Tomatometer” score, earning it the visual splat of a rotten
tomato. Second, it is one of the films that got us started on this research
project. When TDL hit theaters in July 2013, we went to see it at the AMC
in Roseville, Minnesota, one afternoon knowing little about it except that
we had laughed aloud, repeatedly, at a trailer for the film that showcased
its sex-based humor—namely some unsuspecting young men, targeted for
helping the main character check “blow job” off her list, were given copious
quantities of pineapple juice to drink. The men thought that it was because
the young women feeding it to them were Mormon, unaware that it was
an enactment of the sex myth 28 that pineapple makes ejaculate taste better.
The theater was small and nearly empty that day—we didn’t realize at the
time that we were lucky to be able to see it at all as its widest release hit
only 591 theaters. Compare that with the big weekend release at the time,
Wolverine, which was released in 3,924 theaters and ran for some 19 weeks
(compared with 3 weeks for TDL). 29 In fairness, no coming-of-age com-
edy is likely to be able to stand up to a Marvel superhero title, but a quick
peek at the July 1999 release of American Pie, a similar (but male-focused)
coming-of-age comedy, ran in 2,544 theaters. 30 Back to that day in Minne-
sota watching TDL—we laughed so hard we cried, most of us remember-
ing the joy, the shame, the awkwardness of early sex—discussing how we
wished we’d had someone like Connie Britton to teach us about lube right
after high school like Aubrey Plaza’s character did. We were so delighted
by the film that we got together some half dozen women from grad school
to go see it with us a second time—they, too, laughed, and we roamed the
Roseville Mall afterward for a bit, rejoicing in the representations, sharing
our own coming-of-age stories, and being vexed that this was the first time
we’d seen a movie like this AND that none of them even knew this film
existed before we took them to see it. In other words, seeing TDL was a
joyful, freeing, bonding experience.
So imagine our surprise when we looked at the Rotten Tomatoes Top
Critic blurbs and saw the dismissive judgment theme so visible, the mes-
sage that this is a film that is hardly worth the reader’s time or money made
28 Misogyny and the missive of mediocrity
all the more clear with the blurbs married to the nauseating green splat
assigned a movie for which “less than 60% of reviews…are positive.”31 It
takes only one swipe on a phone or “page down” on a computer to get to
the “Critic Reviews” for the film, a graphic compilation of pull-quotes cho-
sen by Rotten Tomatoes “curators” (or sometimes by the critics themselves)
as representative of the overall tenor of the entire review. Set in quote boxes
like you might see in a comic strip, along with the representative splat or
ripe tomato to reflect a culturally accepted “good or bad,” “thumbs up,
thumbs down” dichotomy, the affective quality of the landing page is pow-
erful. And, in the case of TDL, negative. While there are ripe tomatoes,
of course, and while a complete reading of individual reviews might give a
more nuanced evaluation of the film being reviewed, that first impression
is key. And in an era when heavy app and phone users are known to be
more likely to skim and skip around for data rather than spend time and
energy comparing Entertainment Weekly’s take with that of The New York
Times, it is easy to see how influential the movie landing page for Rotten
Tomatoes can be.
Even with Anne Hathaway and Rebel Wilson as con artists, the set-
ups are flat, the jokes don’t land and the actors strain for laughs that
never come. Be warned about this femcentric spin on Dirty Rotten
Scoundrels – it’s the audience that gets hustled.
In the culture of movie reviews, it appears to be just too much to take pleas-
ure in something as silly as a con movie or a heist flick if it headlines women
instead of men. The Dirty Rotten Scoundrels of 1988 (also a remake, re-
member), featuring Steve Martin and Michael Caine, holds an 89% rating
with blurbs that rejoice in seeing the stars being silly in the “exuberant
comedy,” a “joy to watch,” “eloquent” with “big belly laughs.”36 In truth,
both versions of the film are silly—intentionally and delightfully so—and
in both cases, the stars are cast for what they bring to the table: slapstick
30 Misogyny and the missive of mediocrity
in the case of Rebel Wilson and Steve Martin and sexy poise in the case of
Anne Hathaway and Michael Caine. Yet, under the protective garb of aes-
thetics, the male version is lauded, while the Hathaway and Wilson version
is eviscerated by critics. The theater we watched it in (in Modesto, Califor-
nia) on its second Friday in theaters was well attended, and the audience,
ourselves included, heartily engaged in the end-of-the-school-year escap-
ism. We were not alone as a look at the numbers shows The Hustle turned a
hefty profit domestically and abroad (easily clearing its $21 million budget,
grossing $90.7 million worldwide)37 despite the cultural gatekeepers advis-
ing us against such foolishness.
To round out the variety of women-strong films in this section, let’s take
a look at Captain Marvel, 38 another box-office success that on its opening
weekend landed as the sixth-highest ever at that point, grossing $455 mil-
lion globally.39 Then the film marked a milestone when it exceeded gross
sales of $1 billion globally a month later.40 While “Certified Fresh,”41 and
arguably as part of the Superhero genre, it is bound to have greater appeal
than a comedy, the film is not immune to the same kind of dismissive judg-
ment that is rampant in responses to TDL and The Hustle. One variation
on the theme reads not unlike a textual eye roll indicating the film is defi-
cient, unnecessary, and really nothing new with comments including these:
“Lacking the wit and graphic oomph that sometimes rescues the Marvel
franchise from terminal fatigue, Captain Marvel is yet another origin story
for yet another superhero;” “This plays like the kind of generic comic book
movie that was in vogue 15 years ago;” and “Captain Marvel ultimately
feels more obligatory than inspired, a movie that basically gets the job done
and little more.” And then, there is this exceptionally bored eye-roll that
really drives home the critical dismissal of the film’s very existence: “Nei-
ther a blast from the past, nor an inspiring glimpse into the future, at the
end of the day it’s just another Marvel movie. And not a particularly good
one, at that.”
In addition to the blasé takedowns, there is a variant that tells readers
what a waste it is to have a whole movie about such a second-rate char-
acter as Captain Marvel aka Carol Danvers. For those unfamiliar with
the Marvel Universe in comic book form, the character stands among the
most powerful of all the characters—a natural leader of the Avengers and
inspiration to so many that a whole real-life fan club called Carol Corps
exists.42 Yet, this Top Critic sampling harkens back to the Cult of True
Womanhood, when women should know their place as silent supporters of
their households: “In the grand scheme of the Marvel Universe, however,
Captain Marvel feels like a supporting player, not a featured attraction;”
“More of a solid building block for future endeavors than a must-see solo
adventure;” and “The character, even when kicking ass, is a total bore”
make clear that this strongest of women has no business taking the spot-
light. And this blurb, “It succeeds more as an amusing fill-in-the-blanks
Marvel backstory provider than a confident, stand-alone tale of a woman
Misogyny and the missive of mediocrity 31
discovering her fierceness,” not only snarks at Captain Marvel as “back-
story” but also seems to have missed the entire flow of the film that shows
with passion and clarity the ways misogyny hurts us as girls and women
and illustrates in fantasy the empowerment of embracing our whole selves
even in the face of the most toxic oppression.
Still more blurbs show critics so confident in their reading that this is a
terrible movie that they make blanket statements about its poor quality on
all fronts: “The picture is not dull, exactly, just mundane, marked by unim-
aginative plotting, cut-rate villains, a bland visual style and a lack of élan in
every department.” Some even go so far as to offer predictions for the film’s
failure with profoundly incorrect expectations such as: “Good thing it’s
still March. Captain Marvel would have made a weak start to the summer
blockbuster season,” and “Only the most dedicated Marvel fans will follow
this Captain.” While reading such dismissive language might be somewhat
amusing as we relish in the blockbuster power of this film that has been
watched by millions around the world, the schadenfreude of critics so miss-
ing the mark is difficult to maintain as it exists with the knowledge that
even the strongest of women-led films is likely to be disparaged.
As we move on to the second-most-common critical theme, paternalistic
pedantics, there is a move toward disciplining some of the most power-
ful women in the industry: Angelina Jolie, Melissa McCarthy, and Amy
Schumer. A range of critic blurbs related to Jolie’s Maleficent (2014),43
Schumer’s Trainwreck (2015),44 and McCarthy’s The Boss (2016)45 often
share a tone suggesting that, even though these women may indeed be quite
talented, or because they are so talented, their films should have been better
in any number of ways.46
Let’s begin with Maleficent, a film that took over the #1 slot on its open-
ing the last weekend in May of 2014, displacing the one-week-old X-Men:
Days of Future Past. We initially attended Maleficent for many reasons,
including a desire to support Jolie’s political and women’s health activism
(one year earlier The New York Times had published her op-ed about her
double mastectomy)47 as well as our enjoyment of Jolie films generally—
even though we’re not usually too keen on fairy tales. We had no regrets
and were completely taken by the warmth of the relationship between the
titular character and that of Aurora, played by Elle Fanning, as well as
the focus on women’s relationships and love for one another as plot driv-
ers. We remember reading of the kind support Jolie provided to Fanning,
a relationship that has reportedly continued to grow,48 and how Fanning
enjoyed having Jolie’s young children on set while learning from Jolie’s pro-
fessionalism.49 We wished we had been able to watch that fairy tale when
we were children.
Yet, Maleficent has a 54% rating on the Tomatometer, and a visit to
its Rotten Tomatoes page shows the big green splat along with a majority
of pull-quotes featuring the accompanying mini-splats. 50 Clear among the
blurbs is the idea that Jolie is either just too much or a distraction: “As a
32 Misogyny and the missive of mediocrity
cameo, Jolie’s performance might have proven spectacular; but as a pro-
tagonist, she doesn’t give us enough to hold onto. For all her efforts, she
remains yet another special effect, however spectacular,” offers one, seem-
ing to at once claim that Jolie is “spectacular,” like some sort of planetary
body, making her somehow inappropriate to hold an important speaking
role. Another also focuses on Jolie’s fame with: “It’s a technological marvel
starring the world’s biggest celebrity: the full weight of Hollywood specta-
cle incarnate,” again suggesting that her power is problematic as anything
more than “spectacle.” Still more suggest that, by her very presence, and
her decision to star in such a second-rate film, the movie lets down its au-
dience and Jolie’s costars: “Jolie’s performance so overshadows the rest of
the cast (and the rest of the movie) that you sometimes feel as if the other
characters are, like us, just standing around watching her,” says one, while
another offers this strange sideswipe: “Jolie’s commitment to the part is
admirable: She gives this Maleficent a real emotional urgency. But the rest
of the movie lets her down.” Still more blurbs focus on chastising Jolie for
not doing more with her talent with comments including, “Jolie’s skills and
range as an actress are barely tapped into in this undemanding role” and
“I’d forgotten what a fierce screen presence Jolie is: she is becoming the So-
phia Loren of our age. Now I want to see her in a grownup film.” That last
one is a particularly odd comment to make about a film most likely to be
attended by mothers and their young daughters—essentially the comment
not only implies that Jolie could do better but also that she should do so
while staying in her lane as “sex symbol” rather than powerful leader and
mother figure.
Of course, when we move on to The Boss, the focus on McCarthy’s fail-
ure to meet the expectations of the critical pool has a slightly different tenor
as she is more likely to be insulted for her appearance than scolded for not
staying sexy. Yet another film we found enjoyable because of its focus on
the relationships between women as well as the mentorship roles women
can take with girls—be it for good or absurdly bad as showcased in this
comedy. Mostly, it was a pleasure to see Kristen Bell (of “Veronica Mars”
fame) working with McCarthy and a whole cast of girls—this is not the
horribly racist, sexist Bad News Bears51 of our youth with its token female
character.52 At 22% on the Tomatometer, 53 The Boss again showcases a
landing page on Rotten Tomatoes featuring all but one critic blurb with the
mini-splat.
The paternalistic pedantics letting us know that McCarthy could do so
much better is clear. Among the slams on the quality of the movie are:
“I persist in believing that Melissa McCarthy is capable of starring in a
movie that not only makes a (sic) scads of money but is – you know – good.
The latest refutation of my belief is The Boss,” and “McCarthy is a national
slapstick treasure, but The Boss is a weak-kneed comedy that would topple
without her,” saying at once that these films are beneath McCarthy and,
of course, that she should have better taste. That chastising tone recurs
Misogyny and the missive of mediocrity 33
frequently, with comments including: “Although her charisma is still un-
deniable, there’s also no denying that McCarthy is capable of much more
than she’s allowing herself to do here. There comes a point when every
force of nature starts to look just plain forced” and “As in McCarthy’s slip-
shod road movies Identity Thief and Tammy, the material here isn’t on her
level, the laughs are largely cheap and once again, the hall-of-fame comic
actress is stuck in a minor-league movie.” Further linking The Boss to what
the critic pool agrees is a series of bad choices with, “The gifted Melissa
McCarthy has spent the bulk of her post-Bridesmaids career elevating
so-so material. Add this raunchy comedy to the pile of mediocrity,” and
“McCarthy remains one of the funniest actors alive – a truth that frequently
rescues, but doesn’t really redeem, a sloppy comedy.”
Some critics try to couch their scathing comments as being not about
McCarthy’s skills, but rather about the poor script:
Still others take aim at the supporting cast in a double-edged insult; “[Pe-
ter] Dinklage is awful as the foppish villain, and aside from one uproarious,
ad-libbed riff, McCarthy seems to be on autopilot,” and “The Boss gives
its star few, if any, hitting partners. It’s a baffling decision.” One thing is
certain—the “hitting partners” in the world of movie critics are not in short
supply. Once again, a film that features women in a variety of roles, one
that features growth through woman-to-woman relationships, and one that
features foundational women’s issues (raising children, especially girls), is
demeaned by the cultural gatekeepers.
Interestingly, as with the last section’s Captain Marvel rating, even when
a film has a “Certified Fresh” rank as in Trainwreck’s 85% on Rotten To-
matoes, 54 it is not immune from the paternalistic pendantics of Top Critics.
While it can be argued that Trainwreck is perhaps less transgressive than
some films examined here as its core plot revolves around recognizing the
right man (Bill Hader’s importance to the plot is visually queued in not
one but two images on the Rotten Tomatoes landing page), it is considered
a fairly classic example of director Judd Apatow’s work. It is nonetheless
a straight-up gender swap starring a culturally transgressive comedian of
import; although we generally find Apatow’s films tedious, we thoroughly
enjoyed this one as it was meaningful to see the traditional “boy becomes
man” played out by Schumer as “girl becomes woman,” a shift that gives
the film a power it might not have otherwise (and also helped us to under-
stand why so many men like Apatow’s hit movies).
When looking at the Top Critic blurbs for Trainwreck, though, the
paternalistic pedantics show through even with the love of Apatow as a
34 Misogyny and the missive of mediocrity
stabilizing influence.55 Some are quite clear that Schumer should have made
a better film, at once insulting the movie and tsk-tsking Schumer for not
being true to her radical public persona: “Apatow and Schumer probably
believe they’ve made a feminist picture, but the reality is something dif-
ferent. This is a conventional movie dressed as a progressive one” offers
one, “Ultimately comes down in favor of mainstream girl-gets-boy in a
way that ‘Inside Amy Schumer’ might find a little dubious, but it never
feels like Schumer is aggressively watering down her uniquely prickly brand
of comedy for a mass audience” says another. Others seem disappointed
that the film follows an expected trajectory with comments like “Despite
Schumer’s subversive instincts, the romantic comedy remains unchanged”
and “A deeply lazy and sentimental raunch comedy from director Judd Ap-
atow and writer-star Amy Schumer. Basically, a marshmallow covered with
bodily fluids.” Even those blurbs that seem positive at first blush have a
tone smacking of disappointment, such as these: “Trainwreck is not very
good, but Schumer is frequently amazing in it. Officially, her fans will not
be disappointed; not far below the surface, it’s a bummer” and “If you’re
looking for something radical, you’d be best to stick with Schumer’s televi-
sion show. Trainwreck is just good fun, and a lot of it at that” are two that
seem let down.
And still more drive home the idea that, even though it’s a fun movie,
Schumer ought to be producing something better:
There’s nothing remotely fresh about this plotline (or the way Apatow,
true to form, makes the movie 20 minutes longer than it should be), but
Trainwreck works as a comedy more often than it doesn’t - and that’s
rare enough;
and “There’s a funny movie in Trainwreck, but you may have to sift
through a lot of debris to find it.” Ultimately, although a blockbuster-style
Apatow comedy surely ought to have a different feel than the streamed,
cutting-edge feminist repertoire that made Schumer famous, critics are dis-
satisfied that Schumer doesn’t live up to her radical roots: “Often extremely
funny, even if it never approaches the radicalness of [Schumer’s] greatest,
most dangerous work.”
The critical jabs aimed at Jolie, McCarthy, and Schumer, taken together,
show a pedantic paternalism that mashes up “Why, aren’t you a talented
gal – such potential!” with “What a shame, you could have done so much
more!” In Captain Marvel, this commonplace disciplining of powerful
women is illustrated in many scenes, perhaps none as satisfying as the end
when her Cree “mentor,” played by Jude Law, recognizes the full scope of
Marvel’s power. The mentor who has literally contained her power—yet
repeatedly told Marvel that she could be so much more, a message repeated
through years of training and manipulation—recognizes that she has come
into her own. As he tries to keep her in check and save his own place in
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VIII.
Ruusunpunainen puku.
Eikö ole kummallista, että Polle tanssii eikä Pyry, villikissa? Pyry
sanoo, joutuessaan tanssitilaisuuksiin: "Nyt minä en tanssi, vaikka
keisari pyytäisi!"
Täti Brink oli lahjoittanut hänelle tuon kaiken. Täti Brinkin vanhat
viisaat silmät näkivät, että Pyryllä harvoin oli mitään uutta, vaikka
hänellä oli jotenkin hyvä palkka. Täti Brink kysyi silloin, että mitenkäs
sen asian laita oli. Ja Pyry tunnusti, että hän lähettää kotiin. Täti
Brink nyökytteli ja hymyili. Ja kun Pyry lähti lomalle, pisti täti Brink
salaperäisen laatikon hänen kainaloonsa. Vanhoissa viisaissa
silmissä loisti veitikka, kun Pyry ylenmäärin yllätettynä kiitteli.
Herttainen täti Brink!
Pollekin oli tyttö vain, ja sitten tanssi ja Aage Rhein! Aage Rhein
oli vain käymäseltä kotonaan Pietarista. Hyvä isä sitä univormua!
Eikö liene jo täysi upseeri! Kaikki tytöt olivat ihan hulluina häneen.
Eikä se ollut mikään ihme. Sellaiset uneksivat mustat silmät ja
mustat pienoiset viikset. Ja hymy, oi voi sitä hymyä. Ja vartalo, se
vasta komeata, pitkä ja solakka ja univormussa, u-ni-vor-mus-sa!
Kaikki tytöt lauloivat:
Sitten Polle oli tavannut hänet. Hän oli juossut postista ja Aage
seisotti ratsuaan, hypähti alas ja tuli kättelemään. Ja siinä samassa
huomasi Polle surkean asunsa: pieneksi käynyt kansallispuku, sen
alta pistävät paljaat, pitkät sääret, ja virttynyt, punainen silkkiliina
sitaistu vinosti päähän. Hän toivoi, että Aage Rhein ei olisi tuntenut.
Jos teistä joku on niin hartaasti kuin Polle toivonut jotakin ja sitten
niin armottomasti pettynyt, niin ymmärrätte, millaista hänen oli. Hän
vain nyyhkytti pää tyynyyn haudattuna. Äiti hieroi ajettunutta poskea
ja siskot ajoivat kipeään hampaaseen mahdollisia ja mahdottomia
rohtoja hiusöljyyn asti. Mutta mitäpä ne auttoivat! Eivät ne voineet
lievittää sydänsärkyä, ja se oli paljon kovempaa kuin hampaan.
"Synninlukko."
"Sinun on hyvä olla", sanoi Polle surullisesti. "Mutta minun ei. Olen
ollut häijy." Ja Polle kertoi kaikki. "Tässä nyt tulin ajatelleeksi, että se
oli minulle oikea rangaistus, etten päässytkään. Sillä enkös vain
toivonut, vaikkakin salavihkaa, että toiset tytöt olisivat hiukan
harmissaan. Ja sitten minua ihan repeli, kun kuvittelin, kuinka hän
tanssii muiden kanssa!"
"Minä kyllä tiedän, että jotkut monesti ovat aika häijyjä", sanoi
Polle miettivästi, "enkä käsitä, miksi he eivät saa siitä muistutusta.
Minun on kuitenkin niin, että saan heti palkan, kun ajattelenkin olla
paha. Ei kai minulle ole suotu sellaista onnea kuin muille tytöille."
"Jos nyt kaikkea voi onneksi ottaa. Eiköpähän onnea ole juuri se,
että revitään juurineen pahan idutkin, niin kirvelevältä kuin se silloin
tuntuukin. Oikea onnihan kasvaa sisästä käsin. Usko minua, Polle,
elämässä on suurempiakin arvoja kuin tanssiaiset. Mutta minä olen
huomannut, että ne voi saavuttaa vasta sitten, kun on oppinut
voittamaan oman itsensä."
"Miksi?"
"Sinä pieni, hyvä metsänneito! Minä kiitän sinua, että sinä kovasti
toivoit!"
"Kuinka minä olisin voinut, kun joka ainoan tanssin sinä lupasit
minulle, eikä sinua ollutkaan!"
"Aina ja ikuisesti saan minä olla kotona", oli hän ruikuttanut. Ja koti
oli tuntunut vankilalta ja hän itse elinkautiselta vangilta, joka ei ikinä
saisi kurkistaa avaraan, ihanaan maailmaan. Semmoiseksi oli
kasvanut hänessä maailmallelähtökuume, että koko kotiväki oli siitä
kiusaantunut. Ja viimein hänet oli pakattu hevoseen ja käsketty
kyytimiehen hommata hänet junaan. Ja siinä hän nyt körötti junan
pysähtyessä Tampereen asemalla. Oli keskiyö, Kreets ensi kertaa
matkalla, eikä ketään vastassa. Se oli Kreetsin oma syy. Hänen oli
pitänyt kirjoittaa veljelle, mutta kotiväen tietämättä hän oli sen
jättänyt tekemättä toimittaakseen yllätyksen. Hiukan häntä pökerrytti
turvattomuuden tunne. Matkustajia tunkeutui vaunuista ja vaunuihin.
Kaikilla oli kiire, eikä kukaan välittänyt Kreetsistä. Kreets työntyi
toisten mukana läpi asemahuoneen.
Kreets nauroi että katu kaikui. "Kylläpä Birin naama venyisi, kun
hän kuulisi itseään verrattavan tuommoiseen vanhaan
ukonkänttyrään!"
"Niinpä kyllä", myöntelivät miehet. Heidän tuli sääli. Kreets oli niin
turvaton honteloine vartaloineen, ruskeine palmikkoineen ja unisine
lapsensilmineen.
"Tokkohan sentään!"
"Mikä herra?"
Poliisi selitti asian. Veli suuttui. "Kuinka sinä sillä tavoin tulet!
Olisit joutunut vielä jonkun roiston kynsiin!"
Kreets tahtoi heti peseytyä, vaikka olikin yö, sillä äiti oli sanonut,
että rautatiellä pölyttyi ja sai vaikka mitä. Veli neuvoi hänelle
kylpyhuoneen salaisuudet. Kreets loiskutteli hirveästi ja nautti
"ihmistymisestään".
"Ajatteles, että voi luoda jotakin niin elävää! — Ihan kuin meidän
Missukka!" ilostui hän huomatessaan kissan mummon liepeissä.
Altaasta kohoilevat vesisuihkut olivat kuin hentoja kukkavihkoja,
helmistä koottuja. Kreets nautti vilpittömästi.