Professional Documents
Culture Documents
Full Ebook of The Political Economy of Digital Ecosystems 1St Edition Meelis Kitsing Online PDF All Chapter
Full Ebook of The Political Economy of Digital Ecosystems 1St Edition Meelis Kitsing Online PDF All Chapter
Full Ebook of The Political Economy of Digital Ecosystems 1St Edition Meelis Kitsing Online PDF All Chapter
https://ebookmeta.com/product/the-political-economy-of-housing-
financialization-comparative-political-economy-gregory-w-fuller/
https://ebookmeta.com/product/the-political-economy-of-china-us-
relations-digital-futures-and-african-agency-1st-edition-mzukisi-
qobo/
https://ebookmeta.com/product/the-political-economy-of-digital-
monopolies-contradictions-and-alternatives-to-data-
commodification-1st-edition-pasko-bilic/
https://ebookmeta.com/product/political-economy-for-human-rights-
routledge-frontiers-of-political-economy-1st-edition-manuel-
couret-branco/
The Political Economy of Populism 1st Edition Petar
Stankov
https://ebookmeta.com/product/the-political-economy-of-
populism-1st-edition-petar-stankov/
https://ebookmeta.com/product/the-political-economy-of-digital-
automation-measuring-its-impact-on-productivity-economic-growth-
and-consumption-1st-edition-sreenath-majumder/
https://ebookmeta.com/product/the-political-economy-of-
corruption-1st-edition-chandan-kumar-jha/
https://ebookmeta.com/product/the-political-economy-of-border-
drawing-1st-edition-regine-paul/
https://ebookmeta.com/product/political-economy-of-
capitalisms-1st-edition-robert-boyer/
Routledge Studies in the Economics of Innovation
This book connects political economy perspectives with scenario planning for
mapping out future trajectories of digital ecosystems. The focus is purposefully
on digital ecosystems as it encompasses economic, political and social contexts
on a global, national and local level. The diversity of political economy
approaches allows the author to explore alternative meanings of digital ecosystem
development, which is particularly useful for envisioning alternative futures.
Often visions about the future of digital ecosystems suffer from a lack of
imagination and confirmation bias, which is favorable to the extrapolation of
current trends. A wide range of political economy perspectives applied through
positivist theorizing in this book shows different interpretations of developments
in digital ecosystems. Scenario planning teams around the world have applied a
collective imagination to show how future trajectories can be radically different
from the current trends. The book outlines meta-scenarios for alternative futures
of the political economy of digital ecosystems by reviewing and synthesizing the
work of foresight teams. These meta-scenarios served as insights for developing
four scenarios for European digital ecosystems through the workshops with
high-level executives and experts. The scenarios identified the nature of EU
cooperation and the development of digital infrastructure as key drivers.
These four scenarios developed in the workshops are further operationalized
in a specific context by exploring the implications for Estonia as well as for
Chinese investment in European platforms. This exercise shows how scenarios
of digital ecosystems can be used for stress-testing decisions and strategies.
Decision-makers, students, scholars and other stakeholders in a wide range
of industries ranging from academia to ride-sharing can use the scenarios
for reframing different development trajectories and future-proofing their
strategies. The scenarios can be further developed and modified for specific
purposes and contexts as they are not written in stone.
The Routledge Studies in the Economics of Innovation series is our home for
comprehensive yet accessible texts on the current thinking in the field.
These cutting-edge, upper-level scholarly studies and edited collections bring
together robust theories from a wide range of individual disciplines and provide
in-depth studies of existing and emerging approaches to innovation, and the
implications of such for the global economy.
Meelis Kitsing
First published 2022
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
and by Routledge
605 Third Avenue, New York, NY 10158
Routledge is an imprint of the Taylor & Francis Group, an informa business
© 2022 Meelis Kitsing
The right of Meelis Kitsing to be identified as author of this work has been
asserted by him in accordance with sections 77 and 78 of the Copyright,
Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or
utilised in any form or by any electronic, mechanical, or other means, now
known or hereafter invented, including photocopying and recording, or in
any information storage or retrieval system, without permission in writing
from the publishers.
Trademark notice: Product or corporate names may be trademarks or
registered trademarks, and are used only for identification and explanation
without intent to infringe.
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging-in-Publication Data
Names: Kitsing, Meelis, author.
Title: The political economy of digital ecosystems : scenario planning for
alternative futures / Meelis Kitsing.
Description: Abingdon, Oxon ; New York, NY : Routledge, 2022. |
Series: Routledge studies in the economics of innovation |
Includes bibliographical references and index.
Identifiers: LCCN 2021008547 (print) | LCCN 2021008548 (ebook)
Subjects: LCSH: Information technology--Economic aspects. |
Technological innovations--Economic aspects.
Classification: LCC HC79.I55 K6235 2022 (print) | LCC HC79.I55
(ebook) | DDC 338/.064--dc23
LC record available at https://lccn.loc.gov/2021008547
LC ebook record available at https://lccn.loc.gov/2021008548
ISBN: 978-0-367-65397-2 (hbk)
ISBN: 978-0-367-65398-9 (pbk)
ISBN: 978-1-003-12926-4 (ebk)
Typeset in Bembo
by Deanta Global Publishing Services, Chennai, India
Contents
List of figures vi
List of tables vii
Meelis Kitsing’s biography viii
Preface ix
1 Introduction 1
10 Conclusion 146
3.1 Absolute and relative gains of China, the EU and US. Source:
the Author 35
3.2 Prisoner’s dilemma: China versus the US (1 is the worst and 4
is the best payoff). Source: the Author 36
3.3 Battle of the sexes: EU and US (1 is the worst and 4 is the
best payoff). Source: the Author 37
3.4 Sequential interactions between Chinese and US technology
platforms. Source: the Author 43
3.5 The Cournot competition between Chinese and US
technology platforms. Source: the Author 44
4.1 The great technology debate on consequences.
Source: the Author 49
7.1 The key drivers and scenarios. Source: the Author 105
Tables
I have wrestled with the ideas presented in this book for almost two decades.
My interest in politics and economics of digital technologies started when I
worked for a consulting firm in the 1990s and advised an internet service pro-
vider in Estonia. I went on to cofound an ecommerce start-up where we had
to tackle differences in internet use on a daily basis. While internet banking
was widely used in Estonia in the late 1990s, we had to set up a special entity
in Delaware for accepting checks from our customers in the US. This practi-
cal business experience was certainly eye-opening for my academic and policy
interests. I am grateful to my business partners and coworkers – Oliver, Pirkko,
Risto, Allan and many others – from these turbulent times.
Since Estonia was a transition economy in the 1990s, then my first instinct
was to explore whether any lessons could be learned from more advanced
Nordic countries. I wrote my Master of Science thesis on the political econ-
omy of internet diffusion in Finland and Sweden at the London School of
Economics and Political Science in 2001. This was an attempt to apply tra-
ditional political economy ideas to what was then considered a field outside
of the traditional realm of political economy. I am grateful to my supervisor
David Stasavage and Professor Razeen Sally for their advice as well as to the
Michael Peacock Scholarship Program for fully funding my studies at LSE.
However, the key understanding that resulted from these explorations was
that there are not many lessons to be learned from Finland and Sweden. First,
these countries had different political economy systems and had followed dif-
ferent development trajectories than Estonia. Second, Estonia was actually
quite advanced in the use of the internet and related technologies in compari-
son with Finland and Sweden. Hence, my interest shifted toward improving
my understanding of internet diffusion in Estonia and Central Eastern Europe.
Immediately after my graduation from LSE, I received an international
policy fellowship from the Center for Policy Studies (affiliated with the Open
Society Institute and Central European University) to study Estonia and
Slovenia, which were considered the most advanced countries in information
and communication technologies (ICT) development in Central and Eastern
Europe. This fellowship allowed me to travel to Slovenia in January 2003 to
learn about the use of digital technologies. As a side project, I also traveled to
x Preface
Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan to evaluate the activities
of the Global Internet Policy Initiative (GIPI) in the summer of 2002. This
experience certainly deepened my understanding of how different institutional
constraints and development trajectories of countries shape digital ecosystems.
I am thankful to Jerzy Celichowski, Darius Cuplinskas, Pamela Kipaldi and
others for making this fellowship possible.
I continued pursuing my research interest at the Fletcher School at Tufts
University, where I wrote my Master of Arts in Law and Diplomacy thesis in
2004 on the impact of economic openness on internet diffusion in Estonia and
Slovenia. This was an attempt to combine my newly gained understanding
of international trade economics with that of technology diffusion. I am very
grateful to my supervisor Carsten Kowalczyk for his advice and support.
I would like to thank the Fulbright Program of the US State Department,
the Humane Studies Fellowship of the Institute for Humane Studies at George
Mason University, the Armand Hammer Scholarship Program, the Lellep
Scholarship of Estonian Students Fund in the US and the Linna Scholarship
of the Estonian World Council for making my studies at the Fletcher School
possible.
After graduation from the Fletcher School, I pursued my research on inter-
net diffusion in a PhD program at the University of Massachusetts, Amherst.
Simultaneously, I have presented early versions of the first three chapters of this
book at numerous conferences of the American Political Science Association,
International Studies Association, Industry Studies Association, Midwest
Political Science Association, Oxford Internet Institute, Ronald Coase Institute,
International Conference on Theory and Practice of Electronic Governance
(ICEGOV), Electronic Government (EGOV) and Digital Government
Society.
My contributions have also been published by the Journal of Politics, Policy
and Internet, Journal of Information Technology and Politics as well as by MIT Press,
Springer, IEEE, ACM, Leuven University and other outlets. I am indebted
to colleagues I have met at these conferences and many anonymous review-
ers who have provided me feedback on my work. I am very thankful to the
University of Massachusetts in Amherst, the US National Science Foundation,
the Hayek Fund for Scholars at the Institute for Humane Studies and the
Estonian Business School for funding my conference travels. I am especially
grateful to Jane Fountain, Eric Einhorn and Charles Schweik for serving on my
PhD committee and for their detailed and invaluable comments.
I benefited tremendously from participating in OECD and EU foresight
conferences as well as OECD workshops on industrial policy, broadband and
internet economy in Paris, London and Washington, DC. I would like to
thank the Ministry of Economic Affairs and Communications in Estonia, the
Strategy Unit at the Estonian Cabinet Office and the Foresight Center at the
Estonian Parliament for making it possible.
The recent versions of my work on digital ecosystems have benefited tre-
mendously from the possibility of presenting my work at the conference of
Preface xi
the Asian Development Bank in Manila and the workshop organized by the
Oxford Internet Institute and European University at the Hertie School of
Governance in Berlin. Absolutely invaluable was the support of the Foresight
Center, where I served as the Head of Research. The Center made it possi-
ble to build a network of experts and stakeholders which gave valuable feed-
back on different parts of this book. My special thanks go to Martin Kenney,
Risto Penttilä, Erik Terk, Merle Maigre and Kai Jia for their invaluable com-
ments and suggestions. I would like to thank the Foresight Center staff – Tea
Danilov, Johanna Vallistu, Kadri Mats, Berit Brandt, Marina Bachmann and
Uku Varblane – and numerous stakeholders who served in the advisory com-
mittees and participated in the seminars. Great gratitude goes to Helin Sepa for
the help in designing figures as well as to James Schaefer from the University of
Tartu and Aditya Ramachandran from the Fletcher School of Tufts University
for providing valuable research assistance. All mistakes are mine.
Meelis Kitsing
Tallinn, February 2, 2021
1 Introduction
At the dawn of the global financial crisis, Her Majesty Queen Elizabeth II vis-
ited the London School of Economics and Political Science (LSE) in 2008 to
inquire why no one predicted the global financial crisis. In a letter that fol-
lowed many months later by LSE Professor Tim Besley and eminent historian
Peter Hennessy, they wrote that it was a result of “a failure of [the] collective
imagination of many bright people” (Stewart, 2009).
This book will not rely on one prediction or vision about the future of
digital ecosystems. Through literature reviews of work done by many foresight
organizations, this book relies on the collective imagination of many bright
people around the world. This is complemented by discussions of scenarios
that emerged on the basis of scenario planning workshops with high-level busi-
ness executives and experts.
The key premise of the book is to emphasize the importance of thinking
about the futures of digital ecosystems in the context of the global politi-
cal economy by using scenario planning. This approach breaks linear logic
and uses the imagination of different futures for stress-testing various what-if
worlds. It suggests that it is a superior approach in a global political economy
shaped by complexity, turbulence and uncertainty to linear forecasts about
the future based on rational calculation by relying on past data. “It is better to
be vaguely right than exactly wrong”, wrote British logician and philosopher
Read (1914) a century ago.
Summary of chapters
Chapter 2
The next chapter reviews the literature on digital platforms and combines it
with both classical and newer perspectives on political economy. Particularly, it
emphasizes the role of technology lock-ins, path-dependence, network effects,
the asymmetry between supply and demand as well as multisided markets in
understanding the emergence of digital ecosystems. Digital ecosystems have to
be seen as a path-dependent process where the development of particular pro-
cesses can be traced back to a critical juncture. In the process, both supply and
demand matter even though their interaction may be asymmetric in different
periods of ecosystem evolution, i.e., in the beginning, it may be more supply-
driven and in the mature phase, the demand side gains more prominence.
This chapter emphasizes that the concept of digital ecosystems is a fun-
damentally different organizational form than a hierarchical firm or other
organizations as well as horizontal markets. Digital ecosystems are shaped
by developments in the global political economy, multisided governance as
well as a multitude of political and social factors in addition to economics and
technology.
Chapter 3
Chapter 3 argues that global trends should be taken into account, but it is far
more important to understand alternative perspectives and different theories
of international relations and political economy. The tensions concerning the
digital trade and development of digital ecosystems can be seen through the
lens of the long-term debate of relative and absolute gains as highlighted in
international relations theory. The game of the prisoner’s dilemma allows us to
pin down the essence of Chinese and American technology competition. The
extension of a game theory framework to different interactions and settings
also allows us to show how technology competition shapes outcomes in the
international political economy.
Chapter 4
Chapter 4 focuses on the multilevel formal and informal governance of digi-
tal ecosystems. It argues that the epistemological and network nature of digital
technologies must be taken into account. Such an approach allows us to develop
more nuanced arguments by incorporating insights from the broader accounts
Introduction 7
in social sciences instead of relying solely on the literature on digital ecosystems.
This is a particularly valuable approach as the literature on the governance of
digital ecosystems is new in the broader context of the governance literature. On
the basis of this synthesis of this literature, the chapter suggests considering insti-
tutional complexity and entrepreneurial discovery in order to understand digital
ecosystems. The interactions between formal and informal governance mecha-
nisms must be considered. Focus on the formal governance mechanism has limi-
tations in explaining the governance of digital ecosystems. Informal governance
institutions, which include habits, norms of behavior, social capital, networks
and many other factors, which have been discussed in length above, may offer a
better explanation. Social capital and networks facilitate the process of entrepre-
neurial discovery, which utilizes localized and dispersed specific tacit knowledge.
This process can be more fundamental for the advancement of digital ecosystems
than relying on top-down social engineering and explicit scientific knowledge.
Chapter 5
Chapter 5 introduces scenario planning and highlights the benefits of scenario
planning in environments characterized by high uncertainty and complexity.
It emphasizes the need to consider alternative futures on the basis of scenario
planning instead of the extrapolation of current trends based on forecasting or
prediction. This approach highlights key elements for the futures of the global
political economy by relying on the sample of scenarios developed by national
and international foresight teams. The chapter develops three meta-scenarios
for the future of the global political economy on the basis of the sample. All
three meta-scenarios imply trade-offs for decision-makers.
The purpose of the scenario planning approach is not to offer concrete
policy suggestions but rather to indicate potential future developments for
decision-makers, which allows formulating a framework for possible responses
and stress-test strategies. Nevertheless, a robust suggestion is that strategists
and decision-makers have to be prepared for alternative scenarios and radical
changes rather than rely on one vision or strategy for thinking about the future
of global political economy shifts and their implications.
Chapter 6
Chapter 6 explores alternative futures for digital ecosystems based on scenario
planning instead of the extrapolation of current trends based on forecasting or
prediction. This approach highlights key elements for the future developments
of digital ecosystems on the basis of scenarios developed by national as well as
international foresight teams. The chapter focuses particularly on digital trans-
formation, governance, business environment and future of work scenarios. It
develops three meta-scenarios for the future of digital ecosystems, emphasizing
the importance of governance. Governance plays a fundamental role in struc-
turing platform ecosystems.
8 Introduction
The Private Platform Ecosystems meta-scenario maps out a world where
large private platforms from the US and China dominate both global and
domestic platform ecosystems, often replacing smaller domestic players and
government platforms.
The Government Ecosystems meta-scenario envisions a world where gov-
ernments have become dominant in directing and regulating platform eco-
systems. This is the world of the so-called splinternet where countries have
grouped in opposing technology blocs and domestically, government platforms
provide not only public but also private goods.
The Decentralized Ecosystems meta-scenario is a world of diversity and
pluralism where public, semi-public, community and private platforms oper-
ate, often in collaboration. It is a world where both domestically and globally,
no platform has sufficient power to make or break the platform’s ecosystem.
However, this diversity also implies uneven access to the benefits of the plat-
form ecosystem.
Chapter 7
Chapter 7 focuses on key uncertainties in order to outline four scenarios for the
EU digital ecosystems. These scenario developments benefited from the input
of different executives and experts in two workshops as well as from meetings
and other ways of engaging stakeholders. By combing two key drivers – the
nature of EU cooperation and digital infrastructure – the workshops generated
four scenarios. The Compass Europe scenario describes the world with strong
EU cooperation and digital infrastructure development, while the Anchored
Europe scenario is about strong EU cooperation in the social sphere but back-
ward digitalization. In the scenarios entitled Fast and Curious and Peaceful
Solidity, EU cooperation is weak, but the former benefits from inflows of pri-
vate capital from the US into digitalization while the latter describes a situation
with severely limited investment into digital infrastructure.
Certainly, the four scenarios imply different opportunities and threats for
the digital ecosystems in Europe. The long-term strategies of public, private
and civil society organizations have to consider a range of alternatives across the
spectrum of imagination instead of relying on tunnel vision and wishful think-
ing. These more abstract scenarios play out concrete implications for different
organizations and for different fields.
Chapter 8
Chapter 8 highlights Estonia as an extreme case, which is relevant for other
small open economies. This is so because Estonia has a high degree of digi-
talization. If Estonia is not able to shape certain outcomes in the desired way,
then it is even more so for less digitalized economies. The chapter uses four
scenarios of digital ecosystems in order to grasp the implications for Estonia and
to deepen our understanding of how the developments in digital ecosystems
Introduction 9
might affect small open economies in the future. The Compass Europe scenario
offers an opportunity to take part in the EU-led global efforts to set standards
in the world with explicit or implicit US backing depending on the issue area.
The world dominated by large US private platforms, as characterized in the Fast
and Curious scenario, implies that it is challenging to resist the efficiency of
large global platforms in the domestic platform ecosystem. Many services will
be offered by global private platforms – most likely the US – at the expense of
equity and domestic stakeholder engagement. The world-dominated EU plat-
forms impose risks for Estonia in losing control of their platform ecosystem to
some other government that dominates the regional bloc and splinternet. The
decentralized world of the Peaceful Solidity scenario seems appealing as it allows
doing digitalization in its own way. New opportunities may emerge for govern-
ment, the private sector and civil society with variation and diversity. However,
it also carries risks of higher transaction costs and thus lower efficiency.
Chapter 9
Chapter 9 discusses the future implications of Chinese foreign direct invest-
ment (FDI) flowing increasingly to sectors of the European economy through
four scenarios. By taking a conceptual approach, this contribution emphasizes
the role of platform ecosystems in understanding the true nature of Chinese
investments in the past, present and future. Network effects and winner-take-
all platform business models not only create the potential for market concentra-
tion but also carry significant political and social risks for Europe.
Therefore, it is crucial to think about alternative futures and the implications
of potential scenarios, none of which were completely favorable for Chinese
global dominance, while they did allow for it in some parts of the world. Since
the review of scenarios was insufficient for understanding potential future
implications for Chinese FDI into European digital platforms, two workshops
with business executives and experts allowed for creating four alternative sce-
narios. These scenarios relied on various combinations of European coopera-
tion and investments in infrastructure until 2035. For different reasons, only
one scenario was partially favorable for the continued inflow of Chinese FDI
into European platforms. The EU’s strategic ambitions, protectionist measures
or balkanization of the EU markets created significant obstacles for the Chinese
investments under three other scenarios.
References
Barlow, J. P., (1996). Declaration of the independence of cyberspace. In: Electronic Frontier
Foundation [Database Online]. [cited July 15 2015]. Available at https://projects.eff.org/
~barlow/Declaration-Final.html.
Coralles, J. and Westhoff, F., (2006). Information technology adoption and political regimes.
International Studies Quarterly, 50(4), pp. 911–933.
10 Introduction
European Commission, (2020). The digital economy and society index. Brussels, Belgium:
European Commission. Available at https://ec.europa.eu/digital-single-market/en/digi
tal-economy-and-society-index-desi.
Greenwood, R., Raynard, M., Kodeih, F., Micelotta, E. R. and Lounsbury, M., (2011).
Institutional complexity and organizational responses. Academy of Management Annals,
5(1), pp. 317–371.
Guillen, M. F. and Suarez, S. L., (2005). Explaining the global digital divide: Economic,
political and sociological drivers of cross-national internet use. Social Forces, 84(2), pp.
681–708.
Kay, A. C., (1989). Predicting the future. Stanford Engineering, 1(1), pp. 1–6. Available at
http://www.ecotopia.com/webpress/futures.htm.
Kitsing, M., (2015). Tacit Web: Entrepreneurial Discovery, Institutional Complexity and Internet
Diffusion. PhD Dissertation. Amherst, MA: University of Massachusetts Amherst.
Kitsing, M. and Howard, P. N., (2009). Turning Dirt Roads into Information Highways: The
Conceptual Misformation of the Internet Diffusion. World Information Project Working
Paper no. 2009.2. Seattle, WA: University of Washington.
Milner, H., (2006). The digital divide: The role of political institutions in technology
diffusion. Comparative Political Studies, 39(2), pp. 176–199.
Read, C., (1914). Logic. Deductive and Inductive. London: Simpkin, Marshall, Hamilton, Kent
& Co Ltd.
Room, G., (2011). Complexity, Institutions and Public Policy. Agile Decision-Making in a
Turbulent World. Cheltenham, UK and Northampton, MA: Edward Elgar.
Smets, M., Morris, T. and Greenwood, R., (2012). From practice to field: A multi-level
model of practice-driven institutional change. Academy of Management Journal, 55(4), pp.
877–904.
Statista, (2021). The 100 companies in the world by market capitalization in 2020. Available
at https://www.statista.com/statistics/263264/top-companies-in-the-world-by-ma
rket-capitalization/.
Stewart, H., (2009). This is how we let the credit crunch happen, Ma’am. Guardian. July 26.
Available at https://www.theguardian.com/uk/2009/jul/26/monarchy-credit-crunch.
Thornton, P. H., Ocasio, W. and Lounsbury, M., (2012). Defining the Interinstitutional
System. The Institutional Logics Perspective: A New Approach to Culture, Structure, and Process.
Oxford: Oxford University Press.
2 The emergence of
digital ecosystems
Introduction
This chapter will explore the emergence of global digital ecosystems. It will
consider how economic, political and social developments shape them as well
as how these constantly evolving ecosystems shape the socio-economic con-
text. The internet emerged as a decentralized network with clear advantages
over centralized and smart digital networks in the 1990s. As Isenberg wrote in
his article “The Dawn of Stupid Network” in 1998: “Stupid Networks have
three basic advantages over Intelligent Networks – abundant infrastructure;
underspecification; and a universal way of dealing with underlying network
details, thanks to IP (Internet Protocol), which was designed as an ‘internet-
working’ protocol” (Isenberg, 1998).
However, these trends in the development of the internet did not last for
long and gradually, the Internet started to become smarter. Platformization
became a new trend and turned different segments of the global decentral-
ized internet into “gated communities”. The user experience of China’s
government-controlled internet is radically different from the user experi-
ence of the American private platform-dominated internet. However, it
must be noted that the use of data in China is diverse and the central
government often lacks the ability and capacity to control data effectively
(Yang et al., 2020).
In China, though limited by government-imposed rules, algorithmic deci-
sion-making and “personalization” allow the provision of individualized user
experiences. To illustrate similar developments in the West, Facebook feeds
for each user differ radically depending on their preferences and characteristics.
Hence, in this sense, there is no such thing as the Internet providing a
single experience, but rather different internets providing individually custom-
ized experiences. Therefore, these websites provide individualized user experi-
ences, but the process is managed by highly centralized platforms with a global
reach. This chapter starts by discussing the nature of digital platforms, which
is followed by tackling the emergence of digital ecosystems and how they
interact with governance as well as with broader political, economic and social
contexts.
12 The emergence of digital ecosystems
Digital platforms
Economics and management scholars started to investigate platform dynam-
ics in the late 1990s and 2000s (Cusumano and Yoffie, 1999; Gawer and
Cusumano, 2002; Amaldoss and Jain, 2005). Scholars have explored various
fundamental aspects of platforms such as lock-ins (Arthur, 1989), network
effects (Katz and Shapiro, 1994; Amaldoss and Jain, 2005), winner-take-all
nature (Noe and Parker, 2005), two-sided markets (Rochet and Tirole, 2003),
and multisided platform markets (Evans, 2003) as well as long-tail markets
(Brynjolfsson et al., 2006).
Technology lock-ins
Arthur (1989) shows how competing technologies improve when adopted.
The standard economic approach of supply and demand where rational agents
make decisions about the future does not work in understanding the process
of technology adoption. The chosen technological path is not necessarily the
most efficient, and the traditional policy mix of taxes and subsidies is insuffi-
cient for avoiding technology lock-ins.
For instance, retail banking in the US is a good example of such lock-
ins where old checkbook-based technology solutions have been simply digi-
talized instead of exploiting the advantages of full digital transformation. In
other words, digitalization allows for new business models and leaving behind
analog-based business models, but in the real world of transformation, often
analog business models are simply made digital to some extent.
Path-dependence
A crucial element in such a lock-in is often the result of remote historical
events and processes that constrain choice today. This is so because of increas-
ing returns stemming from a particular path. The increasing returns associated
with technology adoption and its subsequent use have led some scholars to
see technology diffusion as a path-dependent process (Mokyr, 1990, p. 163;
Fountain, 2001, p. 85). What is meant by path-dependence? The concept is
often used without explicit specification of the causal mechanism involved in
the process (Campbell, 2010, p. 90). Political science literature emphasizes that
actors gain increasing returns through feedback mechanisms, which is consist-
ent with how they acted in the past. This locks in a particular type of behavior.
Institutionalization of practices
Another approach from sociology is less rational and emphasizes that practices
become institutionalized and are taken as given by different agents involved.
In other words, it becomes difficult to change particular models of behavior
or traditions, particularly when they work, or at least there is a perception
that they work well. Comparative political economy literature on varieties of
The emergence of digital ecosystems 13
capitalism emphasizes institutional complementarity as a result of the co-evo-
lution of different institutions. This makes it difficult to change one institution
because it is tightly interconnected with other institutions (Campbell, 2010,
pp. 90–92). It is possible to combine these different casual mechanisms of path-
dependence, but this tends to emphasize non-rational chance elements behind
the path-dependent processes. This is particularly important for scenario plan-
ning in the second half of the book because it breaks the linear logic of limited
alternatives by using the imagination to see a wide range of possible outcomes.
Long-tail markets
Market dominance is further strengthened by opportunities to exploit many
different so-called long-tail markets (Brynjolfsson et al., 2006). Digital plat-
forms do have to concentrate on offering mainstream and popular products
and services, but digital technologies make it possible to cut transaction costs
and focus on many market niches. For instance, Amazon can sell books that
interest millions of customers but also offer very specifics books that might be
relevant for only 100 scholars in the world. The dominance of the Amazon
platform means that most people will search for both types of books on
The emergence of digital ecosystems 21
Amazon rather than try to find some niche platforms. Sellers of niche books
do not have to be Amazon and can just facilitate a transaction between a
scholar in the US and Sweden, for example. The search for relevant books
on Amazon also indicates that Amazon may be in some ways a competitor for
Google search.
Boundary resources
Similar to serving niche markets, platforms can take advantage of the exploi-
tation of boundary resources (Ghazawneh and Henfridsson, 2013). Digital
platforms attract third-party developers, which can develop apps appealing to
larger or smaller segments of platform users. The boundary resources expose
and extend the platform architecture.
For instance, Japanese company Rakuten offers a language learning app
called “Super English”, which is developed by the Estonian startup Lingvist.
However, the relation between the platform and app developer is asymmetri-
cal, where the platform controls the information flow and monetization and is
in direct contact with end-users. If a solution offered by a third-party developer
is successful, then the platform may develop its own version, which would be
in direct competition.
This exploitation of information asymmetries and reliance on conflicts of
interest creates opportunities for abuse, which may not only undermine spe-
cific marketplaces provided by platforms but trust in capitalism as well as in
governance.
The so-called Amazon effect is a case in point where the rumor or belief
that a key platform, such as Amazon, enters or is rumored to be entering a
market, so the stock prices of the incumbent firms immediately drop. It has
even been suggested that the decisions of a large platform firm can impact
macroeconomic indicators such as wage growth and inflation (Krishna, 2019).
Platform-dependent entrepreneurs
Digital platforms are changing the nature of work by substituting different job
functions and creating new opportunities for underemployed and underused
assets. They impact entrepreneurs by making it easy for smaller players to reach
global markets but at the same time also develop power over those using the
platform commercially to the point where it has been suggested that there is
an “emergence of a new and enormous category of businesses operated by
platform-dependent entrepreneurs” (Cutolo and Kenney, 2019).
This is particularly so with platforms that have dominant market power
globally and can be seen as “systemically important digital platforms” (SIDP).
In many ways, they are similar to systemically important banks in that they
provide a critical economic infrastructure (Kitsing, 2018). In doing so, they are
essentially providing semi-public goods, and with explicit or implicit public
sector backing, have become “too big to fail”.
22 The emergence of digital ecosystems
This is the key distinction between dominant platforms such as Google and
Facebook and other platforms such as Spotify or Booking.com. In many mar-
kets, substitutes are not easily available for large platforms, which often enjoy
a monopoly position (Kenney and Zysman, 2020). Their demise would affect
enormous numbers of businesses and economies, while the demise of systemi-
cally unimportant platforms would lead to the emergence of new substitutes
or consolidation.
Digital ecosystems
Even though many different concepts are used to describe this phenom-
enon, such as the sharing economy, GAFAnomics, precariat and so on, the
most encompassing is the “platform economy” (Kenney and Zysman, 2016).
However, the platform economy itself is a limited term because this power is
not only about the economy. Platforms rely on and exploit “culture connec-
tivity” (Van Dijk, 2013). Platformization touches directly on politics, culture
and social issues in the broadest sense. Hence, it makes sense to talk about the
rise of new global digital ecosystems with far-reaching economic, political,
cultural and social consequences (Jacobides et al., 2018).
Smart specialization
Hence, more recent developments in innovation emphasize the role of the
entrepreneurial discovery process on multiple levels and doubt the usefulness
of top-down decision-making in delivering innovative results. This approach is
also central to the concept of smart specialization, which has become a central
policy-prioritization framework in the European Union (EU) aimed at pro-
moting growth through innovation.
This framework emphasizes the importance of contextual specificity in
understanding different comparative advantages and development trajectories
of regions. Instead of a top-down industrial policy approach focusing on spe-
cific sectors and picking winners, smart specialization emphasizes a bottom-up
process of entrepreneurial discovery in finding domains for specialization.
Although smart specialization has been extensively and intensively covered
in the academic literature and various EU guidelines and policy papers, the
operationalization of this concept remains a challenge on the ground (Kitsing,
2015).
For instance, Kitsing (2015) reviewed key EU and Estonian policy docu-
ments and reports on smart specialization in the context of academic and policy
literature. He found that policy reports used for selecting smart specialization
24 The emergence of digital ecosystems
domains in Estonia suffer from a weak conceptualization of smart specialization
(Kitsing, 2015).
More extensive and intensive conceptualization would have contributed to
a better public understanding of smart specialization as well as more focused
operationalization of smart specialization in empirical work. The measures
used for identifying key domains oversimplified the meaning of smart speciali-
zation. For instance, a survey was conducted among experts with a question
of whether a domain has a strong basis and potential for entrepreneurship and
science.
However, smart specialization emphasizes that innovation does not need
to be science-based, but it can be knowledge-based. Such an oversimplified
interpretation of smart specialization unnecessarily narrowed down the choices
for experts. It was also found that the methodological choices made are unclear
and poorly documented. All of this reduces measurement validity.
The problems highlighted above were found on the basis of Estonian pol-
icy-making, but they are relevant in other EU countries as well. Difficulties
in translating the concept of smart specialization into policy reduce the reli-
ability and trustfulness of work conducted for selecting smart specialization
domains. Hence, the policy debate on smart specialization cannot ignore dif-
ferent ways for the operationalization of a concept. On the basis of literature,
Kitsing (2015) suggested that smart specialization can be divided into four
sub-concepts: embeddedness, relatedness, connectivity and diversity. The sub-
concepts can be operationalized by using different quantitative and qualitative
indicators.
Conclusion
In order to grasp the implications for rapid digitalization around the world,
it is important to deepen our understanding of platformization and digital
ecosystems. This chapter reviewed the literature on digital platforms and
combined it with both classical and newer perspectives in political economy.
Particularly, it emphasized the role of technology lock-ins, path-dependence,
network effects, the asymmetry between supply and demand as well as mul-
tisided markets in understanding the emergence of digital ecosystems. Digital
ecosystems have to be seen as a path-dependent process where the develop-
ment of particular processes can be traced back to a critical juncture. In the
process, both supply and demand matter, even though their interaction may
The emergence of digital ecosystems 27
be asymmetric in different periods of ecosystem evolution, i.e., in the begin-
ning, it may be more supply-driven, and in the mature phase, the demand side
gains more prominence.
This chapter emphasized that the concept of the digital ecosystem is
a fundamentally different organizational form from a hierarchical firm or
other organizations as well as from horizontal markets. Digital ecosystems
are shaped by developments in the global political economy, multisided
governance as well as a multitude of political and social factors in addition
to economics and technology. These issues will be explored in the follow-
ing chapters.
References
Amaldoss, A. and Jain, S., (2005). Conspicuous Consumption and Sophisticated Thinking.
Management Science, 51(10), pp. 1449–1466.
Arthur, W.B., (1989). Competing Technologies, Increasing Returns, and Lock-In by
Historical Events. Economic Journal, 99(394), pp. 116–131.
Brynjolfsson, E., Hu, Y. and Smith, M.D., (2006). From Niches to Riches: The Anatomy
of the Long Tail. MIT Sloan Management Review, 47(4), pp. 67–71.
Campbell, J.L., (2010). Institutional Reproduction and Change. In: Glenn Morgan, John
L. Campbell, Ove Kaj Pedersen and Richard Whitley (Ed) The Oxford Handbook of
Comparative Institutional Analysis (pp. 87–115). Oxford, UK: Oxford University Press.
Castells, M., (2000). End of Millennium. 2nd Ed. Oxford, UK and Malden, MA: Blackwell
Publishers.
Ciotti, G., (2013). Why Steve Jobs Didn’t Listen to His Customers. [cited April 10 2015].
Available at http://www.helpscout.net/blog/why-steve-jobs-never-listened-to-his-cus
tomers/.
Cooke, P. and Morgan, K., (1998). The Associational Economy: Firms, Regions and Innovation.
Oxford, UK: Oxford University Press.
Cusumano, M.A. and Yoffie, D.B., (1999). What Netscape Learned from Cross-Platform
Software Development. Communications of the ACM, 42(10), pp. 72–78.
Cutolo, D. and Kenney, M., (2019). The Emergence of Platform-Dependent Entrepreneurs:
Power Asymmetries, Risks and Uncertainty. SSRN. Available at https://papers.ssrn.
com/sol3/papers.cfm?abstract_id=3372560.
David, P.A., (1985). Clio and the Economics of QWERTY. American Economic Review,
75(2), pp. 332–337.
Denzau, A. and North, D., (1994). Shared Mental Model: Ideologies and Institutions.
Kyklos, 47(1), pp. 3–31.
Eriksson, K., Kerem, K. and Nilsson, D., (2008). The Adoption of Commercial Innovations
in the Former Central and Eastern European Markets the Case of Internet Banking in
Estonia. International Journal of Bank Marketing, 26(3), pp. 154–169.
Evans, D.S., (2003). The Antitrust Economics of Multi-Sided Platform Markets. Yale Journal
of Regulation, 20(2), pp. 325–381.
Fountain, J., (2001). Building the Virtual State: Information Technology and Institutional Change.
Washington, DC: Brookings Institution Press.
Gawer, A. and Cusumano, M.A., (2002). Platform Leadership. How Intel, Microsoft and Cisco
Drive Industry Innovation. Boston, MA: Harvard Business Review Press.
28 The emergence of digital ecosystems
Ghazawneh, A. and Henfridsson, O., (2013). Balancing Platform Control and External
Contribution in Third-Party Development: The Boundary Resources Model. Information
Systems Journal, 23(2), pp. 173–192.
Harknett, R.J., (2001). Information Warfare and Deterrence. In: William C. Martel (Ed)
The Technological Arsenal: Emerging Defense Capabilities. Washington, DC: Smitshonian
Institution Press.
Hart, O., (2017). Incomplete Contracts and Control. American Economic Review, 107(7), pp.
1731–1752.
Hayek, F.A., (1960). The Constitution of Liberty. Chicago, IL: The University of Chicago
Press.
Holmström, B., (1999). Managerial Incentive Problems: A Dynamic Perspective. Review of
Economic Studies, 66(1), pp. 169–182.
Isenberg, D., (1998). The Dawn of the Stupid Network. ACM Networker, 2(1), pp. 24–31.
Iversen, T. and Soskice, D., (2019). Democracy and Prosperity. Reinventing Capitalism Through
A Turbulent Century. Princeton, NJ: Princeton University Press.
Jacobides, M.G., Cennamo, C. and Gawer, A., (2018). Towards a Theory of Ecosystems.
Strategic Management Journal, 39(8), pp. 2255–2276.
Katz, M.L. and Shapiro, C., (1994). Systems Competition and Network Effects. Journal of
Economic Perspectives, 8(2), pp. 93–115.
Kenney, M., (2000). Understanding Silicon Valley: The Anatomy of an Entrepreneurial Region.
Stanford, CA: Stanford University Press.
Kenney, M. and Zysman, J., (2016). The Rise of Platform Economy. Issues in Science and
Technology, 32(3).
Kenney, M. and Zysman, J., (2020). The Platform Economy: Restructuring the Space of
Capitalist Accumulation. Cambridge Journal of Regions, Economy, and Space, 11(1), pp.
55–76.
Keynes, J.M., (1936). The General Theory of Employment, Interest and Money. New York:
Harcourt Brace.
Kitsing, M., (2015). Nutika Spetsialiseerumise Analüüs (Analysis of Smart Specialization).
Tallinn, Estonia: Majandus- ja Kommunikatsiooniministeerium.
Kitsing, M., (2018). Regulation of Digital Platform in Europe: A Building Bloc or a
Stumbling Bloc? Baltic Rim Economies, 2, p. 53.
Knight, F., (1921). Risk, Uncertainty, and Profit. Boston, MA: Houghton Mifflin.
Krishna, M., (2019). The Amazon Effect on the US Economy. Investopedia. July 29.
Available at https://www.investopedia.com/insights/amazon-effect-us-economy/.
Lundvall, B.-A., (1992). National Systems of Innovation. Toward a Theory of Innovation and
Interactive Learning. London and New York: Anthem Press.
Milner, H., (2006). The Digital Divide: The Role of Political Institutions in Technology
Diffusion. Comparative Political Studies, 39(2), pp. 176–199.
Mokyr, J., (1990). The Lever of Riches. Technological Creativity and Economic Progress. New
York: Oxford University Press.
Mueller, D.C., (1986). Rational Egoism versus Adaptive Egoism as Fundamental Postulate
for a Descriptive Theory of Human Behavior. Public Choice, 51(1), pp. 3–23.
Noe, T.H. and Parker, G.G., (2005). Winner Take All: Competition, Strategy and Structure
of Returns in the Internet Economy. Journal of Economics and Management Strategy, 14(1),
pp. 141–164.
Nye, D.E., (1999). Path Insistence: Comparing European and American Attitudes Toward
Energy. Journal of International Affairs, 53(1), pp. 129–148.
The emergence of digital ecosystems 29
Pierson, P., (2004). Politics in Time: History, Institutions and Social Analysis. Princeton, NJ:
Princeton University Press.
Porter, M.F., (1998). Clusters and New Economics of Competition. Harvard Business Review
(November-December). Available at https://hbr.org/1998/11/clusters-and-the-new-
economics-of-competition.
Rikap, C. and Lundvall, B.-A., (2020). Big Tech, Knowledge Predation and Implications
for Development. Innovation and Development. DOI: 10.1080/2157930X.2020.1855825.
Rochet, J.C. and Tirole, P., (2003). Platform Competition in Two-Sided Markets. Journal
of the European Economic Association, 1(4), pp. 990–1029.
Roemer, J., (1994). A Future for Socialism. Cambridge, MA: Harvard University Press.
Rogers, E., (1995). The Diffusion of Innovations. New York: The Free Press.
Schumpeter, J.A., (1975). Capitalism, Socialism and Democracy. New York: Harper Perennial.
Simon, H., (1955). A Behavioral Model of Rational Choice. Quarterly Journal of Economics,
69(1), pp. 99–118.
Van Dijck, J., (2013). The Culture of Connectivity. A Critical History of Social Media. Oxford,
UK: Oxford University Press.
Vlaskovits, P., (2011). Henry Ford, Innovation, and That “Faster Horse” Quote. Harvard
Business Review, blog, August 29.
Yang, Y., Liu, N., Wong, S.-L. and Liu, Q., (2020). China, Coronavirus and the Surveillance:
The Messy Reality of Personal Data. The Financial Times. [April 2]. Available at https://
www.ft.com/content/760142e6-740e-11ea-95fe-fcd274e920ca.
3 Global political economy
of digital ecosystems
Introduction
Shifts in the global political economy have had a tremendous impact on eco-
nomic, political, social and technology developments. In addition to these shifts
impacting tradable sectors through global value chains (GVA), they have wide-
reaching consequences for digital ecosystems as well as the ability to shape their
governance and the essence of domestic technopolitics.
The history of Europe is full of examples of how developments in the global
political economy have shaped the fate of companies, communities, individu-
als and nations. The shifts in the balance of power that resulted from World
War I created the pre-conditions for the self-determination and independence
of many nations. World War II changed these conditions as many countries
were incorporated into the Soviet Union or had to adhere to the rules of
the Soviet hemisphere, which also implied limited technology transfer due to
strict rules. The heyday of global liberal multilateralism in the 1990s enabled
many European countries to re-integrate into the global economic, political
and technology networks. Now, growing technology- and trade-related ten-
sions between China and the US are shaping European digital ecosystems. If
10 years ago, large US platforms were either seen as benign players or even
forces for good, then current concerns about “technology sovereignty” would
have generated concerns about their reach.
This chapter explores the global political economy and its potential impli-
cations for digital ecosystems. It makes two contributions. First, it discusses
global trends affecting digital ecosystems based on policy literature. It argues
that the interpretation of these trends depends on a particular perspective.
Since the future is uncertain, especially in the long-term, then the extrapola-
tion of current trends to the future carries serious limitations and risks. Even
our understanding of past developments and current trends depends on a par-
ticular perspective. Therefore, positive theorizing based on ideal types means
engaging in thought experiments about alternative futures.
Second, this chapter summarizes academic literature in international rela-
tions and political economy to demonstrate how digital ecosystems cannot
be explored based on trend extrapolation but are subject to uncertainty and
Global political economy 31
complexity. This implies that potential future developments must be explored
on the basis of scenario planning. Hence, it is crucial to explore alternative
futures for the global political economy and shifts in the balance of power
to see how global economic, political and social developments might shape
policies. This chapter emphasizes alternative perspectives in the global politi-
cal economy that will directly contribute to scenario planning in the second
half of the book. This approach maps out alternative scenarios based on work
carried out by foresight teams at international and national organizations in
Chapter 5 and Chapter 6.
This chapter is structured in the following way. It starts by discussing the
current trends and their interpretation from different perspectives. Then, dif-
ferent theories of international relations and political economy are introduced.
This is followed by a discussion of how these perspectives help us understand
the global political economy of digital ecosystems.
» Éliza Bobtail. »