BANKING ACADEMY MID TERM EXAM

INTERNATIONAL SCHOOL OF BUSINESS STRATEGIC MANAGEMENT – No.1

Time allowance: 60’

Apply to: City U Program

Date of exam: ………………………………… Date of approval:…………………………..
(Note: Students are allowed to use the materials during the exam)

PART 1: MULTIPLE-CHOICE QUESTIONS: choose the best answers (1 points/question)

1. The competitive advantage of a company is
A. the core strength of a company.
B. the ability to adapt to environments.
C. what makes an entity’s products/ services more desirable to customers than that of
any other competitors
D. what the company do, that is better than their competitors, meet the requirements
of the market, and the competitors hard to copy.

2. ________ is NOT part of an external audit.

A. Analyzing competitors
B. Analyzing financial ratios
C. Analyzing available technologies
D. Studying the political environment

3. A good objective is the one that:

A. measurable and time-bound.
B. accepted by all employees in the organization.
C. motivate employees.
D. specific, relevant, timebound, measurable, achievable.

PART 2: The following statement are TRUE or FALSE. Give explanation (1 points/question)

4 A company’s mission statement is a long-term goal that is specific and measurable.

5. According to M. Porter, The power of suppliers will increase if there are a limit number of
suppliers (assume that other conditions remain the same)
6. Business strategies and corporate strategies are basic the same.
7. Objectives provide direction and allow for organizational synergy

PART 3: ESSAY AND UNDERSTANDING CONTEXT (3 points)

1. Describe why a vision statement is so important in the strategic-management process.

(1.5 points).
2. Find out the vision statement of Vingroup, what information you can get from their
vision statement (1.5 points)

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