SIMPLIFIED VALIDATION BOARD

Customer
Complainant #1
Segment
Problem Contaminated supply of water

Solution Water filtration system

Experiment Interview

Success Metric Customer

The imagined result is that the water of the customers that is
Result
contaminated by mud will be filtered through the water filtration system.
Action Pivot

SIMPLIFIED VALIDATION BOARD

Customer
Complainant #2
Segment
Problem Poor responsive customer service

Solution Customer service mobile application

Experiment Interview and Concierge

Success Metric Customer

The imagined result is that the water service company will accommodate
Result
the customer’s complaint in faster way.
Action Pursue
 SIMPLIFIED VALIDATION BOARD
Customer
Complainant #3
Segment
Problem Insufficient water supply due to unexpected cut-off of source

Solution Rainwater harvesting system

Experiment Interview

Success Metric Return of Investment

The imagined result is that the customer will still have a supply of water
Result
even though there is a cut-off of source from the water service company.
Action Pivot