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programing .
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3. lAdvertising markets: In addition to serving content consumer , The EMA plays a role in
the Advertising plays a role in
advertising markets. Advertising leverage of different media channels such as TV, Radio , print
and online platform , to promote their product and service to Ethiopian Audience . the Authority
oversees the regulation and licensing of advertising activities to ensure fair competition and
safeguarding consumer interests.
4. Print media: The Ethiopian media authority also serves the print media markets which
includes newspaper, magazine and journals . this market segment caters to readers who
prefer traditional printed publication for news , analysis , and other written content .
5. Online media markets : with increasing adoption the internet , the EMA also serves the
online media market . the market segment includes news websites , blogs , and social
media platforms . it targets internet users who seek real time news multimedia contents
and interactive platforms for information sharing.

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· THE NATURE OF BUSSINES AND SERVICE IN ETHIOPIA MEDIA AUTHORIY
EMA provides various services related to media operation and compliance. some key offerings
include:
1. Licensing and registration : the authority grants license and registers media outlets ,
including newspaper , television and radio stations , online portals , and other digital media
platform .
2. Compliance and regulation :the authority ensure that media organization adheres to
regulatory guidelines and codes of conduct . it monitors to the content , ethics and
standers of media broadcasts or publication to maintain fairness , accuracy and
professionalism .
3. Monitoring and evaluation : the authority conducts regular monitoring and evaluation of
media outlets . its assesses broadcast quality , signal strength , program content and
adherence to licensing requirements.
4. Complaints handling : the authority provides platform for public to lodge complaints
against media outlets . its investigates complaints , mediates dispute and takes
appropriate action if violation is found.
5. Capacity building : the authority organize training programs and workshops to enhance
the skill and knowledge of media practitioners . its provides guidance on media ethics ,
legal obligation and professional conduct .
6. Research and development : the authority conduct research and analysis on media
trends , technologies , and markets dynamics . its generates data and insight that inform
policy decision and strategics planning .
7. Public awareness and communication : the authority communication public , media
professionals and stakeholders

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to create awareness about media regulation , licensing procedures and compliance
requirements
8. Collaboration and partnership : the authority collaborate with national and international
media organization regulatory bodies , and governments entities to exchange best
practices , share resources , and foster cooperation in the media sector.