Ajzen. (1991). Theory of Planned Behavior, ASCN.

https://ascnhighered.org/ASCN/change_theories/collection/planned_behavior.html?
fbclid=IwAR0FMi7EMbwGZuPPm8qC8U6_Zaf7DkHvRs5yjSzYU-TmT5p3b3qZty1P6aA

Albert Bandura. (1977). Social Cognitive Theory in ScienceDirect,

Theoretical Framework. 12-43.

https://www.sciencedirect.com/science/article/abs/pii/B0323029159500069

Challenges Most Businesses Face. (March 11, 2023). Indeed, Career Development

https://www.indeed.com/career-advice/career-development/challenges-businesses-
face?
fbclid=IwAR0XS7bB8rSpCSRJctGtWowyJkso3_VNzK1l7Kne51ECAJdjGVhW3LgE1rk

Collins COBUILD. (C.C). Experience. In Collins COBUILD dictionary. Retrieved January 6, 2021,

https://www.collinsdictionary.com/dictionary/english/experience?
fbclid=IwAR3Ib7uuxzlmzLgNq4ocpYMxvgHeEOO7yz_TdYMtqA-
H_lfdfcRWnxWR9iY#:~:text=Experience%20is%20knowledge%20or
%20skill,uncountable%20noun

Direct selling. (November 6 2023). In Wikipedia. https://en.wikipedia.org/wiki/Direct_selling

Donny, K. (June 8, 2023). Direct Selling Strategies. Zendesk

https://www.zendesk.com/blog/direct-selling/

Garcia, A., & Brown, M. (2020). Challenges and Strategies in Direct Selling: Perspectives of

ABM Students. International Journal of Marketing Studies.

Lindner, J. (December 16, 2023). Must-Know Direct Sales Statistics [Recent Analysis].

GITNUX MARKETDATA REPORT 2024.

https://gitnux.org/direct-sales-statistics/#:~:text=presence%20in%20Europe.-,The
%20global%20direct%20selling%20market%20size%20is%20expected%20to
%20grow,for%20product%20validation%20before%20purchasing.

Martinez, C., & White, B. (2018). Ethical Awareness in Direct Selling: Insights from ABM

Education. Journal of Marketing Ethics.

Rogers. (1962). Diffusion of Innovations Theory. Behavioral Change Models.

https://sphweb.bumc.bu.edu/otlt/mph-modules/sb/behavioralchangetheories/
behavioralchangetheories4.html?
fbclid=IwAR0FMi7EMbwGZuPPm8qC8U6_Zaf7DkHvRs5yjSzYU-
TmT5p3b3qZty1P6aA#:~:text=Diffusion%20of%20Innovation%20(DOI)
%20Theory,specific%20population%20or%20social%20system

Smith, J., & Johnson, R. (2019). Exploring the Role of Sales Training in ABM Student Success

in Direct Selling. Journal of Business Education.