CHAPTER IV

PRESENTATION, ANALYSIS AND INTERPRETATION OF THE DATA

This chapter delves into a comprehensive analysis and interpretation of the

data gathered in the preceding research, which aimed to explore the experiences of ABM
(Accountancy, Business, and Management) students engaged in direct selling, focusing on
strategies and challenges encountered in the marketplace. The study was conducted among a
sample of 20 ABM students randomly selected from Iligan City National High School. This
diverse group comprised both male and female students. The data presented in this chapter have
been organized to correspond with the specific themes investigated in this research.

1. Profile of the Respondents

1.1 Age

Table 1
Frequency Distribution of the Respondents according to Age

Age Frequency Percentage (%)

16 years old 6 30%
17 years old 9 45%
18 years old 5 25%
TOTAL 20 100.00%

The data presented at table 1 illustrates the distribution of respondents

according to their age groups. It reveals that the majority of respondents, 45%, are (17) years old,
followed by 30% who are (16) years old, and 25% who are (18) years old.
 1.2 Sex
Table 2
Frequency Distribution of the Respondents According to Gender

Sex Frequency Percentage (%)

Female 7 35%
Male 13 65%
TOTAL 20 100%

Table 2 showcases the distribution of respondents by gender. Among the surveyed

participants, female respondents accounted for 35%, totaling seven (7) out of the twenty
(20) ABM students from Iligan City National High School. Conversely, male respondents
comprised 65% of the total, with thirteen (13) students from the same educational
institution.

2. The impact of Direct Selling Experiences

Table 3
What strategies do you employ to attract customers and promote sales and direct
selling?

Responses/Code Frequency Percentage (%)

A. Use social media or 10 50%
Pinterest to
showcase your
products
B. Offer health- 4 20%
promoting items
like supplements,
 skincare, or fitness
gear
C. Educate customers 6 30%
on product -benefits
and overall wellness
impact
TOTAL 20 100%

Table 3 above shows the strategies utilized in direct selling to attract

customers and boost sales. It indicates that 50% of businesses prioritize using social
media platforms like Pinterest to showcase products, while 30% focus on educating
customers about product benefits and wellness impact. Additionally, 20% offer health-
promoting items directly. This data underscores the importance of online presence,
consumer education, and health-focused product offerings in the direct selling industry.

Table 4
What challenges have you encountered while engaging in Direct Selling
Activities?

Responses/Code Frequency Percentage (%)

A. Bundle products or 5 25%
offer exclusive
discounts to loyal
customers
B. Leverage social 9 40%
media, create
engaging content,
and host virtual
events. Understand
your audience's
 online behavior.
C. Stay informed about 7 35%
regulations,
maintain
transparency, and
advocate for
industry. standards.
Protects both sellers
and consumers
TOTAL 20 100%

In table 4 presents the challenges faced in direct selling activities. It indicates that
40% of businesses struggle with leveraging social media effectively, 35% face challenges
related to staying informed about regulations and maintaining transparency, and 25%
encounter difficulties in bundling products or offering discounts. It's underscore the
importance of social media engagement, regulatory compliance, and pricing strategies in
the direct selling industry.

Table 5
Reflecting on your experiences in direct selling, how would you describe the overall
impact on your personal and professional development as an ABM student?

Responses/Code Frequency Percentage (%)

A. Engage with diverse 3 10%
customers, practice.
effective
communication, and
build relationships
B. Manage your 6 30%
business, set goals,
 and adapt to market
changes.
C. Successful sales, 12 60%
enhance self-
confidence,
benefiting your
academic and
professional Journey
TOTAL 20 100%

Table 5 shows the impact of direct selling on ABM students' personal and
professional development. It indicates that 60% of respondents attribute successful sales
to enhancing self-confidence, benefiting their academic and professional journey.
Additionally, 30% emphasize the importance of managing their business and adapting to
market changes, while 10% highlight the significance of engaging with diverse customers
and building relationships.