13-06-2023

PEARL PURSE CO.

ABOUT COMPANY Pearl Purse is a renowned brand that has captured

the hearts of fashion-forward women since its
inception in 2020. Dedicated to offering a wide
range of trendy handbags, Pearl Purse has quickly
become a go-to destination for those seeking stylish
and high-quality accessories.

The brand's mission is to empower women with

fashionable and functional handbags that effortlessly
complement their individual styles. Pearl Purse
understands that a handbag is more than just an
accessory; it is an extension of a woman's
personality and a statement of her unique fashion
sense. With this understanding, the brand curates
an exquisite collection that caters to diverse tastes
and preferences.

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COMPANY
ABOUT COMANY

TAGLINE
Overall, "Elegance Unveiled" is a
tagline that evokes a sense of
mystery, sophistication, and hidden
beauty. It implies that there is
something special waiting to be
discovered or revealed, whether
it's within a product, a design, or
even within oneself.

PRODUCTS
PEARL PURSE

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PRODUCTS Comes in various sizes, ranging

from small and compact styles
PEARL PURSE to larger tote bags
Spacious
Multiple Compartments and
Pockets
High quality material
Water resistant
Durable
Eco-friendly
Straps & Handles
Different colours & patterns

OBJECTIVES
PEARL PURSE The analysis of Pearl Purses’
objectives are based on the
strategy of 4P’s, which are:
o Product strategy
o Pricing strategy
o Place & Distribution strategy
o Promotion & Advertising strategy

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PRODUCT Pearl Purse is one of the most stylish and well

recognized Purse brands. Keeping with its
motto of being the stylish brands. Most of the
STRATEGY design and offerings of the Pearl Purse are
trendy and appealing. The brand has also
positioned itself as a fashion choice which is
both stylish yet affordable to the masses. Our
Purses Comes in various sizes, ranging from
small and compact styles to larger tote bags.
They are Spacious, comes with Multiple
Compartments and Pockets. we use High
quality material that are Water resistant,
Durable and Eco-friendly. Purses can feature
various types of straps and handles, such as
shoulder straps, top handles, or detachable
straps for versatility.

PRICING Pearl Purse, adopts a carefully crafted pricing

strategy to ensure its success in the
competitive fashion market. Our brand
STRATEGY understands the importance of offering high-
quality products that exude elegance and style.
With this in mind, we have devised a pricing
strategy that aligns with our brand positioning
and target audience.
Furthermore, Pearl Purse also offers limited-
edition collections and seasonal releases to
cater to the desires of fashion-forward
individuals. These exclusive offerings
command a slightly higher price point,
appealing to collectors and those seeking
unique statement pieces. Consequently, our
pricing structure reflects the value and
exclusivity associated with our brand.

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Pearl purse has its presence in many urban

centres across the country. The brand utilizes
the large format chain stores like Westside,
Shoppers Stop, Central etc. to make the
products available to the customers. Generally
PLACE & stores trading Pearl purse products make use
of trendy, stylish and funky promotions in

DISTRIBUTION terms of posters and banners to connect with

customers. The wide reach of the Pearl purse
products has been further enhanced by the use
STRATEGY of ecommerce platforms like Amazon, Flipkart
and Snapdeal. This has helped in connecting
with more consumers who could not access the
existing offline stores for purchasing the
products.

Pearl Purse has been unique and aggressive as

far as brand promotion is concerned.
Trendsetter, cool, fashionable, themes are some
PROMOTION of the adjectives that is associated with Pearl
Purse. It uses aggressive and unconventional
& themes in its advertisement which is bold,
provocative. This helps in gaining attention

ADVERTISING and therefore the product has a high recall

value with its print, television, radio,
newspapers and magazines. Pearl Purse also
STRATEGY promotes the newness in the product which
captures the changing fashion trends among
the youth. Social media platform like Facebook,
Twitter and YouTube have been used
effectively to promote Pearl Purse.

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BRAND AMBASSADOR
When it comes to grace, beauty,
and timeless style, one name that
instantly comes to mind is Deepika
Padukone. Renowned for her
incredible acting prowess and
impeccable fashion sense, Deepika
has carved a niche for herself in
the Indian film industry. Not only
is she a celebrated actress, but she
is also a symbol of elegance and
sophistication. It is no wonder,
then, that she was chosen as the
brand ambassador for Pearl Purse,
a handbag brand that epitomizes
opulence and craftsmanship.

When it comes to purchasing a purse,

choosing a renowned brand like Pearl Purse
comes with several benefits. Here are some
key advantages of buying a purse from the
Pearl Purse brand:
BENEFITS • Exceptional Quality
• Timeless Elegance
• Variety of Designs
• Prestige and Status
• Functional and Practical
• High quality material
• Durable

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The target market of an affordable purse

brand like Pearl Purse encompasses a wide
range of individuals who value style, quality,
and affordability.
TARGET Pearl Purse purses’ are targeted towards all
age groups. Despite this fact, the purses have
MARKET a huge following among the youth.
Keeping with its motto of being the stylish
brands and centric to all age groups, most of
the design and offerings are trendy and
appealing.

PRODUCT
Pearl Purse is a renowned brand that has
UNDERSTANDING captured the hearts of fashion-forward
women since its inception in 2020. Dedicated
to offering a wide range of trendy handbags.

Pearl Purse is a purse brand that emphasizes

style, quality, and affordability. It provides a
range of purses designed to meet the needs
and preferences of different individuals while
remaining accessible in terms of pricing.
With its focus on timeless elegance,
functionality, and fashion-forwardness, Pearl
Purse aims to be a go-to choice for those
seeking affordable yet stylish handbags.

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TYPES OF An advertising campaign is a series

CAMPAIGNS of advertisement messages that share a single idea and
theme which make up an integrated
marketing communication (IMC). An IMC is a
platform in which a group of people can group their
ideas, beliefs, and concepts into one large media base.
Advertising campaigns utilize diverse media channels
over a particular time frame and target identified
audiences.
Types of Campaigns for Advertising Pearl Purse:
1.Social Media Influencer Campaign
2.Fashion Show or Runway Campaign
3.Online Giveaway Campaign
4.Collaborative Campaign with Fashion Brands or
Designers
5.Storytelling Campaign
6.Influencer Ambassador Campaign

TELEVISION
ADVERTISING
This advertisement shows
all the benefits and plus
points of Pearl Purse
watches, making it easier
for the customers to know
what they are putting their
money into.
It is also made to attract
the attention of the Google Drive Link
buyers. https://drive.google.com/drive/folders/123Epl6v-
yjli9Vm5OfYBfaA0gzl0Yo2p?usp=drive_link

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PRINT MEDIA
ADVERTISING
Print Media Advertising includes:
1. Newspaper
2. Magazines
3. Pamphlets
4. Printed Journals

The 50% limited period offer is a

marketing strategy which is used
to lure the customers to check out
Pearl Purse watches.

SOCIAL MEDIA
ADVERTISING
The famous, charming, fashionable,
stylish and ambitious actress
Deepika Padukone is chosen as the
Brand Ambassador to attract people.
Using famous personalities such as
her is also a way of advertising.
People often tend to get influenced
by such celebrities. Her poster is
used as an influencing advertisement
for the social media.

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SWOT ANALYSIS

SWOT analysis of Pearl Purse analyses the

brand/company with its strengths,
weaknesses, opportunities & threats. In
Pearl Purse SWOT Analysis, the strengths
and weaknesses are the internal factors
whereas opportunities and threats are the
external factors.
SWOT Analysis is a proven management
framework which enables a brand like Pearl
Purse to benchmark its business &
performance as compared to the competitors
and industry. Pearl Purse is one of the
leading brands in the fashion industry.

STRENGTHS

1.Unique Brand Name: "Pearl Purse" has a

distinctive and elegant brand name that can evoke
a sense of sophistication and luxury.
2.Affordable Pricing: The brand positions itself as
affordable, which can attract price-conscious
consumers looking for stylish purses without
breaking the bank.
3.Stylish Designs: Pearl Purse offers stylish
designs that align with current fashion trends,
appealing to fashion-conscious individuals.
4.Quality Materials: The brand may prioritize
using quality materials to ensure the durability and
longevity of its purses.

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WEAKNESS

1.Lack of Brand Recognition: As a relatively new

brand, Pearl Purse may face challenges in building
brand recognition and establishing itself in the
competitive fashion market.
2.Limited Product Range: If Pearl Purse offers a
limited range of purse designs or fails to diversify
its product offerings, it may struggle to cater to
varying customer preferences.
3.Manufacturing and Supply Chain: The brand
may face challenges in managing its manufacturing
process and supply chain effectively, potentially
leading to delays or quality control issues.

OPPORTUNITIES

1.Online Presence: Utilizing e-commerce platforms

and building a strong online presence can expand
Pearl Purse's reach to a wider customer base,
including international markets.
2.Collaborations: Collaborating with fashion
influencers or designers can help raise brand
awareness and increase exposure.
3.Sustainable and Ethical Focus: Capitalizing on
the growing consumer demand for sustainable and
ethically produced fashion items can differentiate
Pearl Purse and attract environmentally conscious
customers.

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OPPORTUNITIES

1.Competitive Market: The fashion industry is

highly competitive, with many established and
emerging brands offering affordable and stylish
purses. Pearl Purse may face challenges in
differentiating itself and gaining market share.
2.Economic Factors: Economic downturns or
fluctuations can impact consumer spending on
fashion accessories, potentially affecting the
demand for Pearl Purse products.
3.Counterfeit Products: The popularity of
affordable and stylish purses makes the brand
susceptible to counterfeit products, which can
damage its reputation and affect sales.

COMPETITIVE SWOT

1. MICHAEL KORS
2. LINO PERROS
3. FOREVER GLAM
4. CALVIN KLEIN
5. VAN HEUSEN
6. ALLEN SOLLY
7. HiLEDER
8. GUESS
9. H&M

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