Professional Documents
Culture Documents
Media Identity
Media Identity
088-948
Kabahinda.V.Vanessa
Question.1
Discuss specific features media have promoted that distinguish different groups of people today .
Media outlets are important character in creating and modeling how different groups of people are
recognized , interpreted and sense of interpretation of information that helps in distinguishing in
society today. The following are some of the attributes that media has encouraged that recognize a
difference in various groups of people:
Physical Appearance
Media frequently emphasizes physical attributes for example skin color, teeth set , hair complexion ,
body size, face shapes ,to differentiate racial and ethnic groups. This therefore lengthen stereotypes
and based on appearance.
Cultural Practices
Cultural practices are promoted through various forms of media for example television , music as well as
social media for example cultural practices are highlighted and celebrated through television shows such
as documentaries that is to say dances , traditional songs this however leads to identity
misinterpretations.
Socioeconomic Status
This is exercised through various forms of media such as advertising that reflect characters and
communities for example products or services are usually put to market in that way targets specific
social economic groups . Media as well reflects characters based on clothes .These portrayals can
perpetuate class distinctions and stereotypes.
Religious Beliefs
Media often portrays characters with different religious beliefs, practices, and customs, which can
distinguish one group from another based on their faith traditions. However, it is crucial for media to
avoid perpetuating religious stereotypes or biases.
Body image standards
Media often portrays body image standards as desirable or ideal . This impacts in a way that for example
men tend to look for masculine bodies and women tend to look for thick bodies .