Assignment front sheet

Learner name Assessor name

SaiArkarKyaw
PyaeSoneOo DAW MU MU THEINT
SaiAungZayYarOo
Date issued Completion date Submitted on

19.05.2016 1.07.2016 01.07.2016

Qualification Unit number and title

Edexcel BTEC Level 5 HND Diploma in Business Unit-14 Business Strategy

A
Assignment
Business Report and Development Plan
title
In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found.

Criteria To achieve the criteria the evidence must show that

Task no. Evidence
reference the student is able to:

Assess how business missions, visions, objectives, goals, core

1.1 competencies inform strategic planning 1

Analyse the factors that have to be considered when

1.2 formulating strategic plans 1

Evaluate the effectiveness of techniques used when developing

1.3 strategic business plans 1

Analyse the strategic positioning of given organisation by

2.1 2
carrying out an organizational audit
2.2 Carry out an environmental audit for a given organisation 2

Assess the significance of stakeholder analysis when

2.3 2
formulating new strategy

2.4 Present a new strategy for a given organization 2

Analysethe appropriateness of alternative strategies relating to

3.1 market entry, substantive growth , limited growth or 2
retrenchment for a given organization

3.2 Justify the selection of a strategy 2

Assess the role and responsibilities of personnel who are

4.1 3
charged with strategy implementation

Analyse the estimate resource requirements for implementing a

4.2 3
new strategy for a given organization

Evaluate the contribution of SMART targets to the achievement

4.3 of strategy implementation in a given organisation 3

Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully
acknowledged.

Learner signature:Sai,Sai, PSO Date: 1.7.2016

Presented by- SaiArkarKyaw, PyaeSoneOo, SaiAungZayYarOo

1.1 Assess how business missions, visions, objectives, goals, core competencies inform strategic
planning

1.2 Analyse the factors that have to be considered when formulating strategic plans

1.3 Evaluate the effectiveness of techniques used when developing strategic business plans

Company Profile

It is Founded in 1003 by the C.E.O - U Tun Linn

• Achieved ISO-9001:2000 in 2003,

• ISO-9001:2008 in 2009, Certificate for Quality Management System in order to get readiness to
expand the market from national to international trade.

• Number of Shareholders= 20 persons

 • Authorized Capital= 3000 millions kyats

• Running Capital= 5000 millions kyats

Management Level - about 25 Persons

Operation Level - about 250 Persons

Vision
To become a leading company of water and beverages industry in Myanmar.
Mission
To produce and distribute the reliable products for customers’ health. To creative more
effective opportunities for stakeholders getting more benefits.
Motto
International standard quality products are being produced by PMG.

SMART Objectives
• To increase 12% market within 3 years.
• To increase brand awareness by merchandising at supermarket once a year, distribute
free samples and offer discounts (e.g. buy 1 package get 1 bottle).
• To keep the relationship between PMG and its distributors by establishing an effective
loyalty program such as offering commission for best selling distributors annually

Core Competencies
• Providing with high quality, and hygienic water to the customers

• Updating the brand awareness by offering promotion and sponsorship to our customers.

And furthermore for researching and controlling the current business plan of PMG Company,
marketing strategy is needed as market segmentation for our product and to whom our product
targeted to and focus and while comparing with other competitors in beverages market (mainly
for drinking water) , how the customers marked our brand in their mind.
Marketing Strategy is the basic of marketing plan and by obtaining specific plan PMG can
become a good market leader in beverages market as it can maintain the working process well.
Marketing Strategy includes segmentation, targeting and positioning and company like PMG
need to know about the product well, only then they can make the business strategy properly

Segmentation

As for segmentation we basically focus on geographic segmentation for the whole Myanmar, as
drinking water is crucial to any type of people, however our main targeted customers will be
focused on Yangon, division due to more customer consuming our product.

Targeting

The targeting market will be undifferentiating, simply as it is purified drinking water and any
type of age or gender can consumer freely to it. And we target every type of customers with
best quality.
Positioning
The current business plan in relation to PMG strategic position is in connection with
organization’s present activities that create values in its products. In perceptual map, the PMG
product is in high quality but it is low price comparing with other brands since it want all type
and all level of class to consume its product.

From the perceptual map PMG is the position of providing with the best quality, however with a
low price, and comparing to other four competitors, it has show alpine can be the top ranking in
the drinking water market as it can provide with high quality and high price in the market.
However for the San Par Oo, the price and product quality is low, and as for the Oasis, it has a
low quality with a high price. So PMG has to take a good care of it price quality in the future, if it
wants to become a market leader in the purified drinking water market,
Key Industry Success Weighting Alpine Alpine PMG PMG Oasis Oasis
 Factors Rating Weighted Rating Weighted Rating Weighted
• Product 0.2 7 1.4 8 1.6 6 1.2
Quality
• Product 0.2 5 1.0 4 0.8 4 0.8
Availability
• Product Price 0.2 6 1.2 5 1.0 5 1.0

• Packaging 0.1 8 0.8 3 0.3 6 0.6

• Brand 0.3 9 2.7 7 2.1 4 1.2

Awareness

Total 1 35 7.1 27 5.8 25 4.8

from the above array, it has clearly shown that Alpine is ahead of PMG however Oasis is below
PMG and PMG is in the middle but have to reach the Alpine by satisfying the need of the
customer.
Marketing Mix 7ps
• Product

We have different product such as Magystery, Myanmar Rum, MTN dew (soft drinks). We
produce alcoholic drinks and soft drinks.

• Promotion

PMG make different kind of promotion which are extra gifts, lucky draws and sponsorship. Extra
gifts were given together with the PMG bottle and as for the lucky draws; they are made during
the seasonal occasion such as Thingyan festivals and Thadingyut. And for the sponsorship, we
provided during the music festival and in the future run we are also going to give to the EDM
shows, as they are becoming famous and well known in Myanmar.
• Price

Price varies from ML of the water and also the kinds of drinks, But for PMG the lowest price is
300ks and the highest price is 1000.
• Place
PMG first finished its production in factory, and then the products were distribute through
wholesale, then through retailers, then from there the products are distribute again to
supermarkets, hyper market, mini stores, restaurant and hotels. However as for some
restaurant they directly order from the factory.
• People

PMG hire more skillful employee. We also recruit new employees to provide with efficient pre
sales and after sales service. We also train unskillfull and new employees carefully. And reward
the employee.
• Physical Evidence

PMG is purified drinking water, with its good quality. And as for every human it’s important to
drink 3 litters of water a day, so here PMG will be a best choice by providing with a good quality
and reasonable price for every customer.
• Process

2.1 Analyze the strategic positioning of a given organization by carrying out an organizational
audit
For analyzing PMG, internal auditing is needed as it is important for strategic positioning of the
organization. In carrying out the organizational audit, essential SWOT and 7s of PMG company is
needed, which to find out its strengths, weakness for getting the opportunity and make cover
from threats and then from that PMG can find out new strategies to improvement of the
business. The SWOT analysis and 7s strategic processes are as follow.

Strengths
• Reasonable price for all income
levels.
• Strong distribution in Lower
Myanmar.
• Low calories, non-carbonated &
healthy ingredient light use of
artificial flavor.
• PMG has built a team of loyal
customers in rural area.
• A wide variety of different tastes &
flavors.
Weakness
• Compared to foreign soft drink
companies, PMG cannot pay high
salary or employee’s benefits.
• Poor Advertising.
• Poor promotion.
• Indirect selling therefore less
relationship with consumers.
• Lack of product information
delivered by marketing staff.
Opportunities
• Minimum wage increased to
KS3600 per day, so their living
standard increased, they are likely
to buy more juice. They are
fulfilling their wants.
• Market development opportunities
in middle & upper Myanmar
• Competitor products are more
expensive.
• Can ask for government help if
necessary.
• People are becoming health aware
compared to last couple of years
ago.
Threats
• Employees may transfer to foreign
company due to better employee
benefits and high salary.
• Increased number of competitors in
the soft drink industries.
• Competitors carry out new
advertising campaigns.
• Globally popular soft drink brands
are investing in Myanmar.
• Customers can switch brand to
brand.

Condensed SWOT
Strengths Weaknesses
Internal Internal
Opportunities S1, O1, O2, and O3: Distribute to W2, O2: Advertise in Middle &
– External Middle & Upper rural areas in Upper Myanmar as a way of
Myanmar with our competitive introducing PMG.
advantage – reasonable price.

S2, O2: With the same distribution W4, O2: Get to know consumers
system applied to Lower Myanmar, better by travelling to Middle &
PMG will promote to the products Upper Myanmar and introduce
to Middle & Upper Myanmar. PMGpersonally.

S3, O5: Include our strengths, such

as low calories, non-carbonated, W3, O3: Increase market share
light artificial flavors, attractively by offering promotion such as
on our packaging. BOGOF, lucky draws, etc. to
consumers as competitors’
products are more expensive

S5, O2: Supply popular flavors for
Lower Myanmar focus on
producing these flavors.
Threats – S2, T2, and T5: Give commissions
External to best-selling distributors to
prevent our customers and
consumers from switching brands.
S3, T2: Produce soft drinks in cans W5, T4, and T5: Give training to
so as to compare with marketing staff; send them to
competitors.
S1, T2: Cover plan for maintaining
loyal customers and appropriate
pricing strategy for when new
competitors enter the industry
with prices similar to ours.
than us.
W4, T4: Hold campaigns and
merchandise at stores like City
Mart, Orange and Ocean, to
form close relationship with
customers and gain feedback
from them.
retail stores to explain about our
products.
W1, T1, and T4: Give reward,
annual bonus and form close
relationship between employees
and managers to reduce
employee turnover.
W2, W3, T2, T3, and T4:
Improve PMG’s advertising
programs and create
promotional activities for
distributors.
McKinsey 7S Framework for PMG
To find out the current organization of PMG, it is important to imply the 7S which was first
developed by McKinsey. It is the basic model through internal fact of PMG Company which will
help to assed the internal performances and also giving a better impact for the external
organization on its growth.

And the 7S are shown below.

Hard Elements Soft Elements
• Strategy • Shared Values
• Structure • Style
• System • Staff
• Skills

The seven internal factors of PMG are interdependent on each other.

• Strategy

The marketing and other strategies of PMGare currently weak and has little impact on the
growth of the company. In the last few years, PMGcarries out few advertisements and the main
advertisements are product display at shops and markets, and via word-of-mouth advertising.
Products are sent to distributors. Moreover customers within Yangon area are given a week’s
credit period whereas those from other towns are given one month’s credit period.

• Structure
 Above Figure shown that, PMG uses a functional organizational structure, because the
employees are grouped based on the similar tasks that they carry out. Work is
specialized by each employee into his or her assigned responsibilities. Chain of
command is long; decisions and orders go from the owners to the manager to the
factory workers and employees, and feedback and reports vice versa. Span of control is
wide in the top-level management (as the production director has to control supervisors,
machine operators, factory workers as well as delivery team) and narrows down as it
reaches front-line management. PMG is a formalized and decentralized organization.
Inevitably, when conflicts and disputes occur among employees, usually the head of the
department solves them. However if it gets worse, or occurs among departments, the
disciplinary officer takes charge of the situation.

• System

Both factory workers and office staffs have work hours of 9am to 5pm. Employees are to
arrive to work on time and complete their daily operations. PMG works in harmony with
employees, distributors and suppliers to serve a PMG drink to the community at the top quality
with a reasonable price. PMG factory focuses on energy conversion, attractive yet sustainable
packaging and effective waste management.
 • Shared Values

The core value of PMG is to gain a higher market share and gain competitive advantage
in the soft and purified drinks industry. The following are the core values ofPMG:
• Reasonable Price
• Healthy
• Harmony
• Justice

• Style

PMG uses an autocratic and democratic management style. Autocracy is required where the
factory manager manages the factory workers. The manager makes decisions and workers are
to abide by the rules and regulations strictly. For example, factory workers have to strictly follow
the amount of chemicals, tastes and flavors put into the drink during production process, or the
taste could go wrong. In such cases the manager has the right to punish the employee, either in
terms of reduced salary or in serious cases, dismissal from work. On the other hand, democratic
leadership style is used in top level and middle level management. Directors and managers of
different departments can contribute their ideas in the BOD (Board of Director) meetings.

• Staff

There are all together 6 departments – Finance, Human Resource Management, Marketing,
Production, Procurement and Administration. Under finance manager, there are 3 accountants
and 1 finance audit. Under human resources manager, HR team consists of four persons. Under
marketing manager are 2 public relations officer, 9 salesmen and promotion team of 3. Under
production manager is 2 supervisors, and under supervisors there are 8 machine operators, 120
factory workers and 5 delivery drivers. There are 5 procurement employees under procurement
manager and 2 administration staff under administration manager.

• Skills

In general, factory workers do not require much skill other than punctuality and
obedience in the process. Marketing staff, however, requires good communication skills,
creativity and good interpersonal skills. Financial accountants require level 3 IAS qualifications,
bookkeeping and effective time management. Human resources management team requires
conflict management and problem solving skills, negotiation skills, change management,
judgmental skills, observation skills, employee training skills, employee evaluation skills and
understanding people. Procurement department needs bargaining skills, raw materials quality
evaluation skills, relationship management, project management, negotiation skills and
analytical skills. In addition, quality control analysis, monitoring skills, critical thinking,
management of personnel resources and operation monitoring skills are essential for
production team. Also, good communication skills, proficiency skills, excellent organizational
skills, the ability to handle office equipment effectively and typing skills (at least 60 WPM) are
required administration officer. Overall employees of Fresh need to be able to work
independently and as part of a team. They also need to be self-motivated and able to manage
stress timely and effectively. Directors also require excellent conceptual skills, cognitive skills
and interpersonal skills.

2.3 Assess the significance of stakeholder analysis when formulating new strategy

Stakeholders of PMG
Stakeholders are anyone who has interest in PMG drinking water company and these are the
type of people who individuals are interested by the activity of the business. (BBC, 2014)

The stakeholders are affecting or can be affected by the organization through action, objectives
and also policies.
There are three different types of stakeholders which are,
• Internal Stakeholders

• External Stakeholders

• Connected Stakeholders

PMG company has 3 types of stakeholders, they are internal, external and connected and these
stakeholders play an important part in our organization. And in above figure we put up the
entire stakeholder due their interest and power.
Strategies to deal with stakeholders
CEO (High Power, High Interest)

Shareholders (High Power, High Interest)

Shareholders that are the company owners will want to assets how effectively management is
performing its function. They used financial statement to manage the affairs of the company by
assessing its financial performance and positioning and taking important business decision
Managers (High Power, Low Interest)
These are people are professionally made up of hired professionals who are entrusted with the
responsibility of operating the business, and they are known as the agents of owner, and these
people regularly face economics decisions. Managers required financial statement to manage
the affairs of the company by assenting its financial performance and position and taking
important business decisions.

Government (High Power, High Interest)

Environmental Agencies (High Power, High Interest)

Customers (High power, Low interest)

Customers have an interest in information about the continuance of an enterprise, especially
when they have a long-term relationship involvement with a company or they are dependent on
the enterprise of the company. For the PMG Company, customer didn’t get a high power
for the market, as our market is undifferentiated with different kinds of customers consuming
our product.
Employees (Low power, High interest)
Employees have the right to know the information about the company’s financial situation, the
stability and profitability of the company. They are also interested in information which enables
them to assess the ability of the enterprise provide remuneration, retirement benefits and
employment opportunities.

Competitors (Low Power, High Interest)

In the PMG, there are high amount of competitors where customers have different choices to
choose the brand. But still they don’t have much power on our business due to our brand has
also been somewhat in customers mind.
Suppliers (Low Power, Low interest)

(BPP Learning Media, 2010)

2.2 Carry out and environmental audit for a given organization
After analyzing the internal audit, PMG need to also research the external audit, as it is needed
part for a new strategy to develop and play an important role for a strategic positioning of the
organization. And for the external audit to carry out, it is used of PESTEL and Poter’s 5 force
theory by finding out its opportunity and external environment factors of PMG. And also with
the use of Poter’s 5 force theories a new strategies can be develop for the improvement of the
business.

PESTEL Analysis
From PESTEL analysis the organization can get the opportunities and threats from the
environment of PMG.
Political
Due to the changes in politic and new government and different ways of lifestyle has been
develop, there was made of foreign Direct Investment (FDI) Law are been made. And
furthermore in the purified drinking water market, there is a theats of increasing competitors
such as, globally recognized competitors has been coming into the country.
Economic
6.8% growth in 2014-15. Economic growth and foreign investment also increases. The currency
value of Myanmar has been unstable for years and that can cause the exchange rate unsteady.
This can make challenges for PMG while importing raw materials from other country such as
China for the machine and plastic.
Social
Population doubled between 1980 and 2015. More young age group and more people
consuming drinking water and soft drinks so the demand has become higher than before.
And also due to the uses of social media by all age groups the advertising become more
effective and low-cost.
Technology
Improvement of infrastructure in Myanmar and also can move through distribution channels
more effectively and quickly. And the distribution cost has become Lower distribution costs and
increased sales. New machines and high technological advancements allow PMG production
quicker than before.
Environmental
By then, green environment and environment laws of Myanmar PMG has to manage wastes
effectively, i.e. recycle plastic bottles, etc.
Legal
Labor laws – casual leave, paid leave, parental leave. Must provide secure working environment,
limited working hours and paid overtime. If cannot be sued.
Porter 5 Force theory
Porter 5 forces theory analysis generally essential for every type of strategic planning, Porter 5
force theory give PMG in depth analysis to the market competition whit external environment.

Threat of new entries: High

The reason the new entries is becoming high, because of the foreign investment has been
made, and lately competitors such as Coca Cola has been developing purified drinking water to
the market, and also new competitors such as Moe Yati is also in the market, so there is
increasing in the competitors, from both local and domestic.

Threat of substitutes: Low

As our product has been in the market for long, there is no much worries for the substituting
the product.

The Bargaining Power of Buyers: High

As there are many purified drinking water, in the market with different kinds of competitors it is
not that easy to get customer loyalty for it. Customer can easily switch the brand and are not
interested in what kind of water they are consuming unless its PH7 and clean, so in the future
run, it is important to make the quality better and advertise more and also need to make
improvement in the distribution channels.

The bargaining power of suppliers: Moderate

Although we only have some suppliers from China for the machine and plastic for the PMG
Company these suppliers are moderately important to our competitor especially for while
buying the machines and plastic, but however they are not that important to the company as
we are not directly dealing with them and if working with them become hard we can change
the suppliers at anytime.

The rivalry amongst current competitors in the industry: High

There are many rivalry competitors in the drinking water market and it has been seen that the
number of competitors has been increasing recently. And the main competitor for PMG is
Alpine.

Under Porter's 5 force theory of analysis, after all screening, our company PMG, has much
competitors in consumer market in Yangon. For entry to consumer market with good reputation
and much brand awareness, we have to collaborate with other brand to conqueror our
competitors. Hence, the new strategy of Horizontal integration has to perform for seeking
ownership or increasing control over competitors in consumer market. In the future PMG has
to develop product quality in a better way.

2.4 Present a new strategy for a given organization

Overall the analyzing the strategies and theories, PMG has provided with 3 types of strategies
such as product development, market development, market penetration. From that each
strategy, we can perform different kinds of activities and process according with the strategies.

No Strategy Description Analysis

1 Market Development - Distributing to new market segment such s middle areas PESTLE
in Myanmar with our competitive advantage. SWOT
-By Promoting the product to middle and upper Myanmar. Porter’s 5 force
-Through the improvement of infrastructure of Myanmar
giving a good distribution channel giving an easy
transportation system

2 Product Development - Developing new flavours by products and new water SWOT
bottle design to upgrade the price. PESTEL

3 Market Penetration
- Advertising through the Middle and Upper Myanmar SWOT
in a way of introducing PMG
Increasing market share by offering promotion such as
BOGOF, lucky draws.
-Campaign and merchandise at stores like City Mart,
Orange, Ocean, to form close relationship with customer
feedback from customers.

As you can see above from the market development we are developing a new market from the
middle areas and from the product development we are going to make water with new flavors
and upgrading the water bottle design and making advertising and promotion to penetrate the
market by the strategies of market penetration.

• Justify the selection of a strategy

Strategic Positioning

SUN

As in the above diagram it is shown that PMG is in the second stage of the market so we have to
increase the sales and improve the profit margins to achieve the consumer demand through the
use of marketing and promotion activity. As this can result in challenges such in increasing
competitors and have to go through different marketing approach, in which PMG has to focus
on new consumer market in Yangon, as it’s the best place to make business.
Strategic Options
After the choosen strategies John Scholes and Whittington has suggested to evaluate the
strategic option which is based on three key criteria, which are suitability, feasibility and
acceptability.
Suitability
Suitability is to deals with all the rationale of the strategy. For the strategy options it is from the
external and internal environment analysis of SOWT and PESTEL. Our decision is to get our
product into the new consumer market in no time. So here we also have to makes sure to get
enough human and material resources which are enough for our company. In some case,
strategies like product development can likely to be risky, so here we have to make sure that we
have enough resources to aim to get more market sales and its growth and also achieving the
profit target with expectation. (Boundless,2016)

Acceptability
Acceptability is more concern of stakeholders’ expectation and the expected outcome of the
strategy. As PMG is the sole proprietorship as it doesn’t need to asses with the shareholder
wealth, so the discussion is only needed to make with the owners. Here the directors make
meeting in which need to find out stakeholders expectation. And then again for the financial
risk, we use the help of financial department on estimating the return on capital and liquidity.
Then also make sure that, Sales and marketing department can meet up with the significant
change on the product. Afterwards we selected the most suitable strategy for our company.
(Boundless,2016)

Feasibility
Feasibility is meant by the organization whether or not the resources are necessary for the
implementation of the strategy. So here the first thing we make sure is machinery, which is
meant by putting a sufficient spare capacity, update the machine and putting more machine to
get a lower cost and more flexibility, with a better quality. We also need to recruit more
marketing people as well as the sales person who need to provide with training for the better
knowledge in the product. And also have to make a good relationship with suppliers to get good
raw material for the good quality, and as we have little suppliers in the purified water bottle
market, it is very important to have a good relation with them. (Boundless,2016)

Strategist Option

From the above development it is clearly shown that the product development is the highest
ranking of all and it is said to be the new strategy of all.

3.1 Analyze the appropriateness of alternative strategies relating to market entry, substantive
growth, limited growth or retrenchment for a given organization

Market Entry mode

Substantive growth
It looks for the horizontal and vertical integrations, which are related, consist of related and
unrelated diversification. This strategy is used by to applied acquisition, merger or joint venture,
instead than the organic growth.
Limited growth
Form the substantive growth, it is limiting the growth with small section. And at is based
product development, in which a new segment of existing markets may required the
development for the new competences that will serve the particular need of customers in these
segment by which the organization need to plan to meet its objectives growth in volume and
turnover.
Retrenchment
Retrenchment is cutting down and reducing things. Business need to make the reduction on the
unsuccessful takeovers, economic recession and change of the ownership and the
uncompetitive cost arrangement.
And the new chosen strategy is product development and so it also said to be ‘limited
growth’ for keeping up with the demand and the competition.
By the product development we produce a new SMART objectives for that.

4.1 Assess the roles and responsibilities of personnel who are charged with strategy implementation
After the evaluation it is time to implement the plan for the roles and responsibilities, detailed listing the
activities, cost and expected difficulties and schedules that are needed to achieve the objectives of the
strategic plans.

Target Activity Description Responsibilities Person in Time Budget Re

Person charge As

To improve Designing the Make design Manufacturing Manufacturing Feb to 200 M

packaging bottles in the form and Production and March lakhs
making it of square team production 2016
more design differ manager and
informative with the marketing
and present one manager
attractive Introducing
by including new design
our in consumer
strengths market
 To build Discussing and Building new Directors and MD 2016 11000 M
another finding suitable factory with MD to lakhs
factory in place architecture 2018
Upper and
Myanmar engineers

4.2 Evaluate resource requirements to implement a new strategy for a given organization
After the finding out the roles and responsibilities for the employee it’s time to take out the
Action plan based on the budget and duration of time for the activity to happened and here
implement a new strategy based on that.

Chart

Target Activity Description Responsibilities Person in Time Budget Re

Person charge As

To improve Designing the Make design Manufacturing Manufacturing Feb to 200 M

packaging bottles in the form and Production and March lakhs
making it of square team production 2016
more design differ manager and
informative with the marketing
and present one manager
attractive Introducing
by including new design
our in consumer
strengths market
 To build Discussing and Building new Directors and MD 2016 11000 M
another finding suitable factory with MD to lakhs
factory in place architecture 2018
Upper and
Myanmar engineers

After finding out the new strategy it is time to implement the gannt chart for the new strategy.

Gantt chart for PMG

Activity Jan Feb March April May Jun July Aug Sep Oct Nov Dec

Designing the bottle 20 20

Discussing and finding suitable

5 5 5 5 5 5 5 5 5 5 5 5
place

Total Manpower 5 25 25 5 5 5 5 5 5 5 5 5

By using this Gant Chart, we want to know each month of activities and exactly how much we
need employees and manpower to each month and we calculate the required amount of
employees.
4.3 Evaluate the contribution of SMART targets to the achievement of strategy
implementation a given organization
Upon all these implementation plan, meet all the strategist objectives. It came to the end of
evaluation of the strategy by operating the SMART objectives which will gain to reach the
achievement. And after it it’s time to monitor and evaluate by,
• Perform monitoring process by authorized team
 • Examine the processes whether the facts will or will not meet the objectives
• Maintain the product quality improving
• Look up and maintain the customer satisfaction
• Evaluate yearly for new factory in upper Myanmar so that we can cope the consumer
market

Conclusion
To end up with business strategy help to know more about we have already need and what we
need to make the improvement to our company. And it tells the specific importance for the
external and internal environment for the orgnaizaiton and also understands the specific
stakeholder’s needs. And in the end it helps the overall business growth that the organization
needed to make.