AQUA CLEAN WATER REFILLING STATION

A Business Plan
Presented to
MRS. ROWIN BORONGAN
MINDANAO STATE UNIVERSITY – BUUG CAMPUS
Datu Panas, Buug, Zamboanga Sibugay

In Partial Fulfillment of the

Requirement for the Course
Entrepreneurship

DUAVES, FLORENCE S.
 January 2023
TABLE OF CONTENTS

Chapter I

A. Introduction 1

B. Vision 2

C. Mission 2

D. Objectives 2

E. The Business Opportunities 3

F. The Target Market 4

Chapter II. Business Industry Overview

A. Name of the Project 5

B. Location Obtain 5

C. Brief Description 5

Chapter III. Market Analysis & Competition

A. Define he Target Marker in the Place 6

B. Describe the need for your Products 6

Chapter IV. Sales and Marketing Plan

A. Product or Service Offering 7

B. Pricing Strategy 8

C. Sales Distribution 9

D. Advertising and Promotion 9

 CHAPTER I

A. Introduction

Water is essential in our everyday life. As a result, The Department of Health makes sure that

every Water Refill Station complies with a set of health and safety requirements. It's vital to

remember that a town may experience an outbreak if the water is contaminated.

If a water refilling station wants to stay in business, the owner must maintain constant cleanliness

and high sanitary requirements. All of the delivery tankers and storage tanks need to be regularly

cleaned and chlorinated. And hire the best employees who are effective for their job. Businesses in

the water refill station industry provide water as a municipal utility to residents, businesses, and

government agencies. Over the past ten years, the business of water refill stations has done well.

Population growth, the occurrence of droughts and other adverse weather, and population growth

have all contributed to an increase in the demand for water supplied by business owners.

Additionally, the water refill station market is a profitable kind of business, and any would-be

entrepreneur is welcome to enter and start.

This restriction was placed in place to prevent individuals from boring holes in areas that are

vulnerable to earthquakes and tremors or in areas where there are sanitary concerns. Before granting

you permission to proceed and build your water refill station, the place you choose will be watched

over and screened.

In Diplahan, Aqua Clean Water Refilling Station will run a regular, authorized water refill

station. We operate a water refill station and sell and supply treated water to homes, businesses, and
industrial facilities using hygienic water tankers. We will take all necessary steps to meet our

company's goals and objectives in accordance with the law.

B. Vision

Aqua Clean aims to be the best, most reliable, and most trusted Water Refilling Station in the

municipality of Diplahan, province of Zamboanga Sibugay.

C. Mission

Aqua Clean’s mission is to offer the best possible purified water to the people. The goal of the

business is to draw in and keep costumers. The company's services will go above and beyond what

people expect.

D. Objectives

The objectives of Aqua Clean Water Refilling Station are the following:

 To sustain the business's profitability.

 To grow the number of sellers after 3 years of business.

 To open branches in other municipalities like Buug and Imelda after 5 years of business.

 To put our customers first and strive to secure their loyalty through top quality service.

 To help our community to be a better place to live, work and grow.

 To embrace professionalism and seek excellence in everything we do.

  To employ people who are capable, honorable, diligent, customer-focused, and willing to

work to help us develop a successful company that will benefit all stakeholders.

 To value our employees and help them achieve their full potential.

E. The Business Opportunity

There are numerous opportunities for water refill stations. This is because we use water on a

regular basis for a variety of functions, making it a necessary resource.

Aqua Clean Water Refilling Station has an advantage over its rivals because of the proximity of

the company site to the target market. There isn't currently a water refilling station set up at the

business' intended location. And despite the fact that water refilling stations have proliferated

everywhere, the aqua clean water refilling station seeks to stand out from the competition by

choosing a site that is simple for people to discover and by providing high-quality water to its

customers. Despite these advantages, Aqua Clean is threatened by the state of the economy and

adverse government policies. The impact of economic slump on purchasing power is a truth. Arrival

of a new water refill station at the same place as ours is another danger that can confront us. In order

to secure repeat consumers, we will offer rewards and incentives. A better client experience could be

created by releasing new tactics and giving discount packages.

The main problem of Aqua Clean may be that we are a new water refill station in Diplahan,

Zamboanga Sibugay, and we lack the resources to conduct the type of publicity that we aim to give

the company. However, the enormous knowledge of our management team, which includes

individuals who are highly experienced and understand how to create a firm from the ground up to
becoming a national sensation, will also be seen as a positive for Aqua Clean Water Refilling

Station.

The position of our water refill station (which is strategically placed on a busy street frequented

by homes, businesses, and restaurants), our extensive distribution system, and of course our

exceptional customer service culture, all contribute to the business's overall strength.

F. Target Market

There is a large variety of potential consumers when it comes to selling cleaned water. In

essence, everyone who lives in our target market locations must be considered as part of our target

market.

The business will engage in sales and supply to the following:

 Households

 Laundries and Laundromats

 Restaurants and Canteens

 Event Planners, Parties and Corporate Functions

 Government Officials

 Business People

 Everybody in our target market location

 CHAPTER II

Business Industry Overview

A. Name of the Project

The project will be known as the “Aqua Clean Water Refilling Station”. Aqua Clean Water

Station will be a location where people can acquire the purest, cleanest, and most reasonably priced

water.

B. Location Obtain

Aqua Clean Water Refilling Station will be located at boundary of Little Baguio, Imelda and

Poblacion, Diplahan, Zamboanga Sibugay.

C. Brief Description
 The Aqua Clean Water Refilling Station is a purified water distribution business that will offer a

clean and safe water to the residents and non-residents of the place. It is designed to support water

reproduction by providing both big and small volume sales. From Monday through Saturday, the

water station will be open from 7:00 in the morning until 8:00 at night. This company provides a

more affordable and practical alternative for households, restaurants, and other businesses in

Diplahan and Imelda to obtain a purified drinking water.

CHAPTER III

Market Analysis & Competition

A. Define the Target Market in the Place

You will likely agree that you do not necessarily require aggressive marketing abilities to be able

to promote your water business if you are familiar with the water refill station industry. Most likely,

those who require your water will look for routes to get to your water refill station. You would need

to market your water refill station in order to spread awareness and let people know how special

your water refill station is.

You should visit businesses that provide cleaning and laundry services to let them know you are

new to the area because they frequently need water and you can end up becoming a regular water

supplier. Other places where your water might be required include businesses, houses, schools, and

public buildings. This is especially true when their current water supply system breaks down or

needs maintenance and repairs.

B. Describe the need for your Products

Due to the fact that water is a necessity for daily living and is frequently found in locations close

to structures at moderate to high prices, Aqua Clean's goods and services are accurate. Because of

this, the aqua clean water refilling station will be established as the most dependable and trustworthy

water station to people looking for water at a reasonable price.

CHAPTER IV

Sales and Marketing Plan

A. Product or Service Offering

Aqua Clean Water Refilling Station is planned to run a conventional and licensed water refill

station in Diplahan. We operate a water refill station where we sell and provide treated water to

homes, offices, and schools using hygienic water tankers. In order to accomplish our corporate goals

and objectives, we will do all permitted by the laws of Diplahan.

Product Picture Description

MINERAL Is a type of natural water that

contains some dissolved salts.

Even the hydration properties

of mineral water have a long

list of advantages. There are

several advantages to staying

hydrated, including preventing

dry mouth, maintaining body

temperature, enhancing mood

and sleep, and even assisting

with weight management.

ALKALINE Alkaline water is water that

has been ionized, which means

the pH level of water has been

increased. Alkaline minerals

are found in alkaline water.

Supporters assert that it has

advantages like enhancing

stools and boosting your

immune system, but the data is

limited. It is also less acidic

and then conventional drinking

water.
B. Pricing Strategy

There are two sides to the coin when it comes to price for goods like purified water. We chose to

offer different amounts of gallons and water tankers since we are aware of the pricing trend in the

business of water refill stations. Due to this, our rates will be in line with those in the industry while

still guaranteeing that, for the first six to twelve months, our treated water will be sold for a little less

than the average cost of the numerous water refill stations in Diplahan.

Product Price Sales Weekly Monthly Yearly

MINERAL:

Gallon 25php 15 2,250 9,000 108,000

Bottle 10php 25 1,500 6,000 72,000

ALKALINE:

Gallon 30php 20 3,600 14,400 172,800

Bottle 12php 20 1,440 5,760 69,120

Total: 421,920

C. Sales Distribution

Every customer will receive adequate treatment from Aqua Clean Water Refilling Station when

using the services, and the management will create a relaxing environment for them.
D. Advertising and Promotion

Customers will become aware of the company through social media, automobiles passing by,

and perhaps word of mouth. The first 25 customers will receive a card at the store opening that

offers discounts on any purchases made at the station. additionally, the first 100 clients will receive

freebies.