BOOTH SILKYGIRL

Beauty Fair Lampung 2024

TONE & MANNER
Demographics:
Female aged 17 and above, key cities
Core Target : 19-25 years old
SEC : Upper –Middle segment

Psychographics:
Young and young at heart and conscious about
looking good
Follow fashion and trend and willing to spend for
reasonable
quality products with an Asian- International image

The brand personality :

> Fun
> Young
> Colorful
 MOODBOARD
Mengikuti event beauty
fair dilampung,
berfokus untuk
pengenalan brand dan
juga produk baru yaitu
eye and face palletes.
Ukuran booth yaitu 3 X
4 M dengan area
storage.

Colour Scheme
TESTER TABLE AND LED SCREEN

CASHIER

STORAGE PRODUCT

NEW PRODUCT LAUCHING & PROMO AREA (VISUAL)

MAKEUP AREA

SPACE BUY ONE GET ONE

RAK LIPAT

PINTU KAMUFLASE

BY ONE GET ONE

EXISTING

MEJA KASIR EXISTING

SIGN FASAD EXISTING

LED STRIP 4500K

NEON LIGHT FUSIA

“HELLO G0RGEOUS”

LED STRIP 6000K

WALPAPER FOAM
WARNA PINK
LED STRIP 6000K

LED STRIP 6000K

WALL FINISH STICKER

#F9B5C4 COLOUR
LOGO AKRILIK SILKYGIRL
EXISTING

WALL FINISH STICKER

#EC008C COLOUR