BRAND STRATEGY ROADMAP

MESSAGE: “VỊ NGON TRÒN YÊU THƯƠNG”

VALUES: Convenience, nutrition - healthy, natural ingredients - no artificial preservatives, tạo bửa ăn ngon tròn vị -
assurrance, satisfaction, reliable, family bonding

GOALS: 35% revenue growth by 2023, maintain 50% seasoning powder market share, gain 90% brand recognition,
achieve 80% brand preference, expand distribution in rural areas.

STRATEGIES: Attract new users Drive usage frequency

Tạo cảm giác cộng đồng Tập trung vào sự tiện lợi

Tactics: Collab with Influencers, bloggers on Roll out ready-made seasonings

Youtube, Tiktok, Social media to reach
more users
Hold cooking shows, and challenges to
give out gifts and encourage Knorr's
traditional recipes sharing
Create online social communities for
Knorr lovers and attract more
Use ads to emphasize the quality, and
functionality
Sales Promotions at MT channels: free
sampling, cooking demos, promotion
teams
Packaging marketing: colors. Display of
main ingredients
with easiness, and availability
Go into partnership with E-
commerce platforms, restaurants,
stores, MT channels
Delivery tailored-made for knorr
products
Run promotion campaigns, online
ads, media marketing to highlight
convenience
Perpetual product development.