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Available in MyStatLab™ for Your
Introductory Statistics Courses
MyStatLab is the market-leading online resource for learning
and teaching statistics.
Real-World Statistics
MyStatLab video resources help foster
conceptual understanding. StatTalk Videos, hosted
by fun-loving statistician Andrew Vickers,
demonstrate important statistical concepts through
interesting stories and real-life events. This series
of 24 videos includes assignable questions built in
MyStatLab and an instructor’s guide.
www.mystatlab.com
Applet Concept Illustrated Description Applet Activity
Standard deviation Investigates how distribution shape and Students visualize relationship between mean 2.4, 68; 2.5, 69; 2.6, 69; 2.7, 91
spread affect standard deviation. and standard deviation by adding and deleting
data points; applet updates mean and standard
deviation.
Confidence intervals Not all confidence intervals contain the Simulates selecting 100 random samples from 7.5, 341; 7.6, 342
for a proportion population proportion. Investigates the the population and finds the 95% and 99%
meaning of 95% and 99% confidence. confidence intervals for each. Students specify
population proportion and sample size; applet
plots confidence intervals and reports number
and proportion containing true proportion.
Confidence intervals Not all confidence intervals contain the Simulates selecting 100 random samples from 7.1, 323; 7.2, 323
for a mean (the population mean. Investigates the meaning population; finds 95% and 99% confidence
impact of confidence of 95% and 99% confidence. intervals for each. Students specify sample
level) size, distribution shape, and population
mean and standard deviation; applet plots
confidence intervals and reports number and
proportion containing true mean.
Confidence intervals Confidence intervals obtained using the Simulates selecting 100 random samples from 7.3, 333; 7.4, 333
for a mean (not sample standard deviation are different the population and finds the 95% z-interval
knowing standard from those obtained using the population and 95% t-interval for each. Students specify
deviation) standard deviation. Investigates effect of not sample size, distribution shape, and population
knowing the population standard deviation. mean and standard deviation; applet plots
confidence intervals and reports number and
proportion containing true mean.
Hypothesis tests for Not all tests of hypotheses lead correctly to Simulates selecting 100 random samples from 8.5, 389; 8.6, 406
a proportion either rejecting or failing to reject the null population; calculates and plots z-statistic and
hypothesis. Investigates the relationship P-value for each. Students specify population
between the level of confidence and the proportion, sample size, and null and
probabilities of making Type I and Type II alternative hypotheses; applet reports number
errors. and proportion of times null hypothesis is
rejected at 0.05 and 0.01 levels.
Hypothesis tests for Not all tests of hypotheses lead correctly to Simulates selecting 100 random samples from 8.1, 379; 8.2, 389; 8.3, 389;
a mean either rejecting or failing to reject the null population; calculates and plots t statistic and 8.4, 389
hypothesis. Investigates the relationship P-value for each. Students specify population
between the level of confidence and the distribution shape, mean, and standard
probabilities of making Type I and Type II deviation; sample size, and null and alternative
errors. hypotheses; applet reports number and
proportion of times null hypothesis is rejected
at both 0.05 and 0.01 levels.
Correlation by eye Correlation coefficient measures strength Computes correlation coefficient r for a set 11.2, 624
of linear relationship between two of bivariate data plotted on a scattergram.
variables. Teaches user how to assess Students add or delete points and guess value
strength of a linear relationship from a of r; applet compares guess to calculated value.
scattergram.
Regression by eye The least squares regression line has a Computes least squares regression line for a 11.1, 597
smaller SSE than any other line that might set of bivariate data plotted on a scattergram.
approximate a set of bivariate data. Teaches Students add or delete points and guess
students how to approximate the location of location of regression line by manipulating a
a regression line on a scattergram. line provided on the scattergram; applet plots
least squares line and displays the equations
and the SSEs for both lines.
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ThirTeenTh ediTion
University of Florida
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1 2 3 4 5 6 7 8 9 10—CRK—18 17 16 15
vii
viii Contents
Appendices
Appendix A Summation Notation 809
Index 850
xiii
xiv prefaCe
hallmark Strengths
We have maintained the pedagogical features of Statistics that we believe make it
unique among introductory statistics texts. These features, which assist the student in
achieving an overview of statistics and an understanding of its relevance in both the
business world and everyday life, are as follows:
• Use of Examples as a Teaching Device—Almost all new ideas are introduced
and illustrated by data-based applications and examples. We believe that stu-
dents better understand definitions, generalizations, and theoretical concepts
after seeing an application. All examples have three components: (1) “Problem,”
(2) “Solution,” and (3) “Look Back” (or “Look Ahead”). This step-by-step process
provides students with a defined structure by which to approach problems and
enhances their problem-solving skills. The “Look Back” feature often gives helpful
hints to solving the problem and/or provides a further reflection or insight into the
concept or procedure that is covered.
• Now Work—A “Now Work” exercise suggestion follows each example. The Now
Work exercise (marked with the icon in the exercise sets) is similar in style and
concept to the text example. This provides the students with an opportunity to im-
mediately test and confirm their understanding.
• Statistics in Action—Each chapter begins with a case study based on an actual
contemporary, controversial, or high-profile issue. Relevant research questions and
data from the study are presented and the proper analysis demonstrated in short
“Statistics in Action Revisited” sections throughout the chapter. These motivate
students to critically evaluate the findings and think through the statistical issues
involved.
• Applet Exercises —The text is accompanied by applets (short computer programs)
available at www.pearsonhighered.com/mathstatsresources and within MyStatLab.
These point-and-click applets allow students to easily run simulations that visually
demonstrate some of the more difficult statistical concepts (e.g., sampling distribu-
tions and confidence intervals). Each chapter contains several optional applet exer-
cises in the exercise sets. They are denoted with the following icon: .
• Real Data-Based Exercises —The text includes more than 2,000 exercises based
on applications in a variety of disciplines and research areas. All the applied exer-
cises employ the use of current real data extracted from current publications (e.g.,
newspapers, magazines, current journals, and the Internet). Some students have
difficulty learning the mechanics of statistical techniques when all problems are
couched in terms of realistic applications. For this reason, all exercise sections are
divided into four parts:
Learning the Mechanics. Designed as straightforward applications of new
concepts, these exercises allow students to test their abilities to comprehend a
mathematical concept or a definition.
prefaCe xv
Flexibility in Coverage
The text is written to allow the instructor flexibility in coverage of topics. Suggestions
for two topics, probability and regression, are given below.
• Probability and Counting Rules—One of the most troublesome aspects of an in-
troductory statistics course is the study of probability. Probability poses a challenge
for instructors because they must decide on the level of presentation, and students
find it a difficult subject to comprehend. We believe that one cause for these prob-
lems is the mixture of probability and counting rules that occurs in most introduc-
tory texts. Consequently, we have included the counting rules (with examples) in an
optional section (Section 3.7) of Chapter 3. Thus, the instructor can control the level
of probability coverage.
• Multiple Regression and Model Building—This topic represents one of the most
useful statistical tools for the solution of applied problems. Although an entire text
could be devoted to regression modeling, we feel that we have presented coverage
that is understandable, usable, and much more comprehensive than the presenta-
tions in other introductory statistics texts. We devote two full chapters to discuss-
ing the major types of inferences that can be derived from a regression analysis,
showing how these results appear in the output from statistical software, and, most
important, selecting multiple regression models to be used in an analysis. Thus,
xvi prefaCe
the instructor has the choice of one-chapter coverage of simple linear regression
(Chapter 11), a two-chapter treatment of simple and multiple regression (excluding
the sections on model building in Chapter 12), or complete coverage of regression
analysis, including model building and regression diagnostics. This extensive cover-
age of such useful statistical tools will provide added evidence to the student of the
relevance of statistics to real-world problems.
• Role of Calculus in Footnotes—Although the text is designed for students with
a non-calculus background, footnotes explain the role of calculus in various der-
ivations. Footnotes are also used to inform the student about some of the theory
underlying certain methods of analysis. These footnotes allow additional flexibility
in the mathematical and theoretical level at which the material is presented.
Get the most out of
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™
MyStatLab is the world’s leading online resource for teaching and learning statistics.
MyStatLab helps students and instructors improve results, and provides engaging
experiences and personalized learning for each student so learning can happen in any
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allow instructors to easily manage their classes while remaining in complete control,
regardless of course format.
• The Adaptive Study Plan acts as a personal tutor, updating in real time based on
student performance to provide personalized recommendations on what to work
on next. With the new Companion Study Plan assignments, instructors can now
assign the Study Plan as a prerequisite to a test or quiz, helping to guide students
through concepts they need to master.
Used by nearly 4 million students each year, the MyStatLab and MyMathLab family of
products delivers consistent, measurable gains in student learning outcomes, retention,
and subsequent course success.
www.mystatlab.com
Resources for Success
Student Resources PowerPoint ® Lecture Slides include figures and tables from
the textbook. Available for download from Pearson’s online
Student’s Solutions Manual, by Nancy Boudreau (Emeritus catalog at www.pearsonhighered.com/irc and in MyStatLab.
Associate Professor, Bowling Green State University), includes
complete worked-out solutions to all odd-numbered text exer- TestGen® (www.pearsoned.com/testgen) enables instructors
cises (ISBN-13: 978-0-13-408112-0, ISBN-10: 0-13-408112-9. to build, edit, print, and administer tests using a computerized
bank of questions developed to cover all the objectives of
Excel ® Manual (download only), by Mark Dummeldinger the text. TestGen is algorithmically based, allowing instructors
(University of South Florida). Available for download from to create multiple but equivalent versions of the same ques-
www.pearsonhighered.com/mathstatsresources. tion or test with the click of a button. Instructors can also
Study Cards for Statistics Software. This series of study cards, modify test bank questions or add new questions. The soft-
available for Excel®, MINITAB, JMP ®, SPSS, R, StatCrunch®, and ware and test bank are available for download from Pearson
TI-83/84 Plus Graphing Calculators, provides students with easy Education’s online catalog at www.pearsonhighered.com/irc
step-by-step guides to the most common statistics software. and in MyStatLab.
Visit myPearsonstore.com for more information. Online Test Bank, a test bank derived from TestGen®,
is available for download from Pearson’s online catalog at
Instructor Resources www.pearsonhighered.com/irc and in MyStatLab.
Annotated Instructor’s Edition contains answers to text
exercises. Annotated marginal notes include Teaching Tips, sug-
gested exercises to reinforce the statistical concepts discussed
Technology Resources
A companion website (www.pearsonhighered.com/
in the text, and short answers to exercises and examples
mathstatsresources) holds a number of support materials,
(ISBN-13: 978-0-13-408026-0; ISBN-10: 0-13-408026-2).
including:
Instructor’s Solutions Manual (download only), by Nancy
• Data sets formatted as .csv, .txt, .sas7bdat (SAS), .sav
Boudreau (Emeritus Associate Professor Bowling Green State
(SPSS), .mtp (minitab), .xls (Excel), and TI files
University), includes complete worked-out solutions to all
even-numbered text exercises. Careful attention has been paid • Applets (short computer programs) that allow students to
to ensure that all methods of solution and notation are consis- run simulations that visually demonstrate statistical concepts
tent with those used in the core text. • Chapter 14: Nonparametric Statistics
www.mystatlab.com
prefaCe xix
Acknowledgments
This book reflects the efforts of a great many people over a number of years. First, we
would like to thank the following professors, whose reviews and comments on this and
prior editions have contributed to the 13th edition:
Surajit Ray, Boston University; Betty Rehfuss, North Dakota State University—
Bottineau; Andrew Rosalsky, University of Florida; C. Bradley Russell, Clemson
University; Rita Schillaber, University of Alberta; Jim Schott, University of
Central Florida; Susan C. Schott, University of Central Florida; George Schultz,
St. Petersburg Junior College; Carl James Schwarz, University of Manitoba; Mike
Seyfried, Shippensburg University; Arvind K. Shah, University of South Alabama;
Lewis Shoemaker, Millersville University; Sean Simpson, Westchester Community
College; Charles W. Sinclair, Portland State University; Robert K. Smidt, California
Polytechnic State University—San Luis Obispo; Vasanth B. Solomon, Drake
University; W. Robert Stephenson, Iowa State University; Engin Sungur, University
of Minnesota—Morris; Thaddeus Tarpey, Wright State University; Kathy Taylor,
Clackamas Community College; Sherwin Toribio, University of Wisconsin—La
Crosse; Barbara Treadwell, Western Michigan University; Dan Voss, Wright State
University; Augustin Vukov, University of Toronto; Dennis D. Wackerly, University
of Florida; Barbara Wainwright, Salisbury University; Matthew Wood, University
of Missouri—Columbia; Michael Zwilling, Mt. Union College
other Contributors
Special thanks are due to our ancillary authors, Nancy Boudreau and Mark
Dummeldinger, both of whom have worked with us for many years. Accuracy checkers
Dave Bregenzer and Engin Sungur helped ensure a highly accurate, clean text. Finally,
the Pearson Education staff of Deirdre Lynch, Patrick Barbera, Christine O’Brien, Justin
Billing, Tatiana Anacki, Roxanne McCarley, Erin Kelly, Tiffany Bitzel, Jennie Myers
Jean Choe, and Barbara Atkinson, as well as lntegra-Chicago’s Alverne Ball, helped
greatly with all phases of the text development, production, and marketing effort.
Applications Index
Agricultural/gardening/farming ammonia in car exhaust, 109 bullying, 470–471, 715, 723
applications: automobiles stocked by dealers, 179 cell phone handoff behavior, 143, 223
chickens with fecal contamination, 227 bus interarrival times, 271 coupon usage, 805–806
colored string preferred by chickens, bus rapid transit, 731 dating and disclosure, 23, 391, 670, 751
326, 427 car battery guarantee, 74–75 Davy Crockett’s use of words, 218–219
crop damage by wild boars, 130, 155, 307 car crash testing, 107, 176, 188, 193, divorced couples, 125–126
crop yield comparisons, 473–474 200, 274, 489 employee behavior problems, 143
dehorning of dairy calves, 406 car wash waiting time, 219 eye and head movement
egg shell quality in laying hens, critical-part failures in NASCAR relationship, 646
566–567 vehicles, 271, 303 fish feeding, 96, 645
eggs produced from different housing driving routes, 161 income and road rage, 576–577
systems, 577 emergency rescue vehicle use, 226 interactions in children’s museum, 41,
endangered dwarf shrubs, 577 Florida license plates, 168 342, 781, 796
fungi in beech forest trees, 176 gas mileage, 245–246, 254–256, 416 Jersey City drug market, 23
killing insects with low oxygen, 408, 492 highway crash data, 674 last name effect, 194, 448, 476,
maize seeds, 179 improving driving performance while 484–485, 624
pig castration, 493 fatigued, 525–526 laughter among deaf signers, 462, 477
plants and stress reduction, 553 income and road rage, 576–577 married women, 226
plants that grow on Swiss cliffs, 97, motorcycle detection while driving, 407 money spent on gifts (buying love),
626–627 motorcyclists and helmets, 17 23, 509
rat damage to sugarcane, 477 mowing effects on highway parents’ behavior at gym meet, 227
RNA analysis of wheat genes, 763, 764 right-of-way, 569 personality and aggressive behavior,
subarctic plants, 806 railway track allocation, 40, 131 325–326, 753
USDA chicken inspection, 130 red light cameras and car crashes, planning-habits survey, 471
zinc phosphide in pest control, 112 464–465 retailer interest in shopping
safety of hybrid cars, 800 behavior, 686
Archaeological applications: satellite radio in cars, 17–18 rudeness in the workplace, 451–452
ancient pottery, 106, 176, 359, 800 selecting new-car options, 179 service without a smile, 452
bone fossils, 391–392 speeding and fatal car crashes, 156 shock treatment to learners (Milgram
defensibility of a landscape, speeding and young drivers, 390 experiment), 148
407–408, 804 testing tires for wear, 695 shopping vehicle and judgment, 78,
footprints in sand, 731 time delays at bus stop, 239 251, 450, 486
radon exposure in Egyptian tombs, traffic fatalities and sporting events, 218 spanking, parents who condone, 226,
334, 356, 398–399 traffic sign maintenance, 472, 781 277, 428
ring diagrams, 110 unleaded fuel costs, 303 teacher perceptions of child
shaft graves in ancient Greece, 50, 69, used-car warranties, 236–237 behavior, 426
188, 335–336, 349, 422 variable speed limit control for temptation in consumer choice, 567
freeways, 194–195 time required to complete a task, 392
Astronomy/space science applications:
tipping behavior in restaurants, 685
astronomy students and the Big Bang Aviation applications: violent behavior in children, 759
theory, 408 aircraft bird strikes, 343, 350 violent song lyrics and aggression, 570
galaxy velocities, 274–275, 277 airline fatalities, 218 walking in circles when lost, 400
lunar soil, 428 airline shipping routes, 159–160 willingness to donate organs, 722–723
measuring the moon’s orbit, 589, 598, classifying air threats with heuristics, 795 working on summer vacation, 212,
606, 633 “cry wolf” effect in air traffic 266, 307
rare planet transits, 218 controlling, 794
redshifts of quasi-stellar objects, 599, 625 flight response of geese to helicopter
Satellite Database, 21 Beverage applications:
traffic, 803–804 alcohol, threats, and electric shocks,
satellites in orbit, 40 shared leadership in airplane crews,
space shuttle disaster, 228 252–253
448, 723 alcohol and marriage, 575
speed of light from galaxies, 109, 111–112 unoccupied seats per flight, 321
tracking missiles with satellite alcohol consumption by college
imagery, 226 Behavioral applications. See also students, 326, 801–802
urban population estimating by alcoholic fermentation in wine, 465
Gender applications; Psychological
satellite images, 670, 696 bacteria in bottled water, 350
applications; Sociological applications Bordeaux wine sold at auction, 674
Automotive/motor vehicle applications. accountants and Machiavellian traits, bottled water analysis, 212, 266
See also Aviation applications; 425, 574 bottled water comparisons, 511–512
Travel applications adolescents with ADHD, 671 coffee, caffeine content of, 350
air bag danger to children, 362–363 attempted suicide methods, 142 coffee, organic, 407
air-pollution standards for engines, blondes, hair color, and fundraising, coffee, overpriced Starbucks, 342
394–396 703–704, 713 drinking water quality, 21
xxi
xxii appliCations index
Beverage applications: (continued) giraffe vision, 334, 349, 615–616, 626 gender and salaries, 88–89, 458–459
lead in drinking water, 82 great white shark lengths, 400 global warming and foreign
“Pepsi challenge” marketing grizzly bear habitats, 762–763 investments, 757–758
campaign, 425 habitats of endangered species, 260 goal congruence in top management
Pepsi vs. Coca-Cola, 7–8 hippo grazing patterns in Kenya, 484 teams, 695–696
restoring self-control when identifying organisms using goodness-of-fit test with monthly
intoxicated, 526, 536 computers, 407 salaries, 806
soft-drink bottles, 311 inbreeding of tropical wasps, 361, 427 hiring executives, 160
soft-drink dispensing machine, 238–239 Index of Biotic Integrity, 490–491 insurance decision-making, 218, 548–549
spoiled wine testing, 227 Japanese beetle growth, 760 job satisfaction of women in
temperature and ethanol killing insects with low oxygen, 408, 492 construction, 795
production, 526 lead levels in mountain moss, 715 lawyer salaries, 100
undergraduate problem drinking, 326 Mongolian desert ants, 63, 97, 188, modeling executive salary, 728–729
wine production technologies, 703 492, 599, 607, 633 multilevel marketing schemes, 168
wine ratings, 186 mortality of predatory birds, 646–647 museum management, 41–42, 102, 131,
mosquito repellents, 761 223, 779
Biology/life science applications. parrot fish weights, 427 nannies who worked for celebrities, 342
See also Dental applications; pig castration, 493 nice guys finish last, 597–598, 606, 626,
Forestry applications; Marine/marine radioactive lichen, 108, 360, 428 632–633
life applications rainfall and desert ants, 334 overpriced Starbucks coffee, 342
African rhinos, 130 ranging behavior of Spanish cattle, 579 “Pepsi challenge” marketing
aircraft bird strikes, 343, 350 rat damage to sugarcane, 477 campaign, 425
anthrax detection, 238 rat-in-maze experiment, 72–73 personality traits and job
anthrax mail room contamination, 222 rhino population, 39 performance, 694, 714, 725, 752
antigens for parasitic roundworm in roaches and Raid fumigation, 326 predicting hours worked per week,
birds, 336, 356 salmonella in food, 362, 471–472 691–692
armyworm pheromones, 472 snow geese feeding habits, 648, 760–761 project team selection, 167
ascorbic acid and goat stress, 509, 704 spruce budworm infestation, 278 retailer interest in shopping
bacteria in bottled water, 350 stress in cows prior to slaughter, 551 behavior, 686
bacteria-infected spider mites, supercooling temperature of frogs, 311 rotary oil rigs, 574–575
reproduction of, 336 swim maze study of rat pups, 493 rudeness in the workplace, 451–452
baiting traps to maximize beetle tree frogs, 698 salary linked to height, 625
catch, 569 USDA chicken inspection, 130 self-managed work teams and family
beetles and slime molds, 779 water hyacinth control, 193–194, 200 life, 495
bird species abundance, 765–766 weight variation in mice, 480–481 shopping on Black Friday, 325, 350, 697
blond hair types in the Southwest yellowhammer birds, distribution shopping vehicle and judgment, 78,
Pacific, 91, 262 of, 730 251, 450, 486
body length of armadillos, 107 zoo animal training, 108, 362 supervisor-targeted aggression, 724
butterflies, high-arctic, 685 trading skills of institutional
carnation growth, 717–720 Business applications: investors, 421
chemical insect attractant, 177 accountant salary survey, 362 usability professionals salary survey, 679
chemical signals of mice, 143, 212, 267 accountants and Machiavellian traits, used-car warranties, 236–237
chickens with fecal contamination, 227 425, 574 women in top management, 761
cockroach random-walk theory, 580 agreeableness, gender, and wages, 714, work-life balance, 639
cocktails’ taste preferences, 510 725, 752 worker productivity data, 708–710
colored string preferred by chickens, 326 assertiveness and leadership, 695 workers’ response to wage cuts, 524, 533
corn in duck diet, 732 assigning workers, 162 workplace bullying, 715, 723
crab spiders hiding on flowers, auditor’s judgment, factors affecting, 687 Zillow.com estimates of home values, 22
51–52, 398 blood diamonds, 155, 266
crop damage by wild boars, brokerage analyst forecasts, 141
130, 155, 307 brown-bag lunches at work, 361 Chemicals/chemistry applications.
dehorning of dairy calves, 406 child labor in diamond mines, 626 See also Medical/medical research/
DNA-reading tool for quick college protests of labor alternative medicine applications
identification of species, 379 exploitation, 109 arsenic in groundwater, 672, 680,
Dutch elm disease, 226 consumer sentiment on state of 687–688, 753
ecotoxicological survival, 267 economy, 339–340 arsenic in soil, 642
egg shell quality in laying hens, 566–567 corporate sustainability, 22, 50, 61–62, carbon monoxide content in
eggs produced from different housing 77, 92, 302, 324, 355, 390 cigarettes, 749–750
systems, 577 deferred tax allowance, 760 chemical composition of rainwater,
environmental vulnerability of emotional intelligence and team 704, 715
amphibians, 194, 200 performance, 680, 754 chemical insect attractant, 177
extinct birds, 21, 42, 78, 82, 157, 227, employee behavior problems, 143 chemical properties of whole wheat
359, 574, 705 employee performance ratings, 252 breads, 534
fallow deer bucks’ probability of entry-level job preferences, 764–765 chemical signals of mice, 143, 212, 267
fighting, 142–143, 157 executive coaching and meeting drug content assessment, 259–260,
fish feeding, 96 effectiveness, 253 422, 450–451
fish feeding behavior, 645 executives who cheat at golf, 145 firefighters’ use of gas detection
flight response of geese to helicopter expected value of insurance, 197 devices, 156
traffic, 803–804 facial structure of CEOs, 325, 356, 391 mineral flotation in water, 64, 260, 453
geese decoy effectiveness, 578 flavor name and consumer choice, 571 mosquito repellents, 761
appliCations index xxiii
oxygen bubbles in molten salt, 336 daylight duration in western Japanese reading levels, 106–107, 426
pesticide levels, 186–187 Pennsylvania, 335, 350 job satisfaction of STEM faculty, 567
roaches and Raid fumigation, 326 deep mixing of soil, 251 late-emerging reading disabilities, 801
rubber additive made from cashew dissolved organic compound in lakes, matching medical students with
nut shells, 672, 753 399–400 residencies, 179–180
Teflon-coated cookware hazards, 304 dowsers for water detection, 585, math scores, 82
toxic chemical incidents, 177 595–596, 612, 623, 631–632 maximum time to take a test, 278
zinc phosphide in pest control, 112 earthquake aftershocks, 59–60 online courses performance, 648
earthquake ground motion, 20 paper color and exam scores, 574
Computer applications. See Electronics/ earthquake recurrence in Iran, 271 passing grade scores, 214
computer applications estimating well scale deposits, 463 preparing for exam questions, 168
Construction/home improvement/home glacial drifts, 107, 579–580 ranking Ph.D. programs in economics,
purchases and sales applications: glacier elevations, 259 83, 262
aluminum siding flaws, 311 ice melt ponds, 40, 343, 765, 780 RateMyProfessors.com, 624
assigning workers, 162 identifying urban land cover, 426 reading comprehension of Texas
bending strength of wooden roof, 360 lead levels in mountain moss, 715 students, 796
condominium sales, 654–655, 676–678, mining for dolomite, 172–173 SAT scores, 30, 52–53, 80, 92, 95,
720–722, 745–746 permeability of sandstone during 108–109, 275, 505, 506, 512–515,
errors in estimating job costs, 179 weathering, 63–64, 70, 78, 92–93, 536–537, 759
land purchase decision, 79 262, 705–706 school attendance, 238
levelness of concrete slabs, 311 properties of cemented soils, 524 selecting teaching assistants, 220–221
load on frame structures, 253 quantum tunneling, 647 sensitivity of teachers toward racial
load on timber beams, 238 rockfall rebound length, 61, 69–70, intolerance, 464
predicting sale prices of homes, 643–644 92, 355, 421 sentence complexity, 110
processed straw as thermal shear strength of rock fractures, 259 standardized test “average,” 112
insulation, 765 soil scouring and overturned trees, 525 STEM experiences for girls, 20, 39, 130
road construction bidding collusion, 767 uranium in Earth’s crust, 238, 303 student gambling on sports, 227
sale prices of apartments, 763, 764 water retention of soil cores, 278 student GPAs, 20–21, 83
spall damage in bricks, 649 students’ ability in science, 758
Education/school applications. See also teacher perceptions of child
strand bond performance of
Library/book applications behavior, 426
pre-stressed concrete, 422
blue vs. red exam, 82, 276 teaching method comparisons,
Crime applications. See also Legal/ bullying behavior, 470–471 435–445
legislative applications calories in school lunches, 379 teaching software effectiveness, 448
burglary risk in cul-de-sacs, 349 children’s attitude toward teenagers’ use of emoticons in writing,
casino employment and crime, 619–620 reading, 310 343, 406
community responses to violent college application, 20 untutored second language
crime, 706 college entrance exam scores, 248 acquisition, 93
computer, 21 college protests of labor exploitation, using game simulation to teach a
Crime Watch neighborhood, 227 109, 644–645 course, 131–132, 167
domestic abuse victims, 213, 277 compensatory advantage in education, visually impaired students, 276
gangs and homemade weapons, 804 156–157
Jersey City drug market, 23 delinquent children, 101 Elderly/older-person applications:
masculinity and crime, 452, 803 detection of rigged school milk Alzheimer’s detection, 780–781, 795
Medicare fraud investigations, 315, prices, 495 Alzheimer’s treatment, 361–362
332–333, 341, 348, 363 ESL reading ability, 645 dementia and leisure activities, 464
motivation of drug dealers, 77, 82, 188, ESL students and plagiarism, 131, personal networks of older adults, 359
303, 324, 355–356, 423 222–223 wheelchair users, 179
post office violence, 176 establishing boundaries in academic
sex offenders, 730 engineering, 223 Electronics/computer applications:
stress and violence, 310 exam performance, 580–581 accuracy of software effort estimates,
victims of violent crime, 340–341 FCAT math test, 275 730–731, 753
FCAT scores and poverty, 600–601, CD-ROM reliability, 278
Dental applications: 607, 615 cell phone charges, 239
acidity of mouthwash, 463–464 gambling in high schools, 494 cell phone defects, 347–348
anesthetics, dentists’ use of, 77, 91 grades in statistics courses, 112 cell phone handoff behavior, 143, 223
cheek teeth of extinct primates, 38, 50, homework assistance for college cell phone use, 312
62, 70, 130–131, 166–167, 356, 398 students, 705 college tennis recruiting with Web
dental bonding agent, 427, 575–576 humane education and classroom site, 575
dental visit anxiety, 251, 398 pets, 38–39 computer crimes, 21
laughing gas usage, 226, 310 immediate feedback to incorrect cyberchondria, 176
teeth defects and stress in prehistoric exam answers, 213 downloading apps to cell phone, 193,
Japan, 473 insomnia and education status, 22, 200, 308
567–568 encoding variability in software, 144
Earth science applications. See also instructing English-as-a-first-language encryption systems with erroneous
Agricultural/gardening/farming learners, 392–393 ciphertexts, 159
applications; Environmental interactions in children’s museum, 41, flicker in an electrical power system,
applications; Forestry applications 342, 781, 796 251–252
albedo of ice melt ponds, 324 IQ and The Bell Curve, 278–279, forecasting movie revenues with
alkalinity of river water, 275, 426 766–767 Twitter, 590, 635, 671, 686
xxiv appliCations index
oven cooking, 360–361 masculinity and crime, 452, 803 Medicare fraud investigations, 315,
package design and taste, 794 masculinizing human faces, 425 332–333, 341, 348, 363
packaging of children’s health food, sex composition patterns of children mental health of a community, 723
391, 461 in families, 181 MS and exercise, 494–495
red snapper served in restaurants, thrill of a close game, 579 muscle, fat, and bone issues while
157, 343 voting on women’s issues, 613 aging, 157–158
red vs. yellow gummy bears and their women in top management, 761 packaging of children’s health food,
flavors, 406, 417 391, 461
rubber additive made from cashew Genetics applications: passing physical fitness examination,
nut shells, 672, 753 birth order and IQ, 391 203–207
salmonella, 362, 471–472 dominant vs. recessive traits, 132 physical activity of obese young
steak as favorite barbecue food, 471 gene expression profiling, 141 adults, 303, 625
sweetness of orange juice, 601, 607, IQ and The Bell Curve, 278–279, sleep and mental performance,
615, 633–634 766–767 472–473
taste test rating protocols, 449 light-to-dark transition of genes, sleep deprivation, 425
taste-testing scales, 551–552, 624 492–493, 579 stress and violence, 310
tomato as taste modifier, 251, 303 maize seeds, 179 stress reduction with plants, 553
Punnett square for earlobes, 195–196 summer weight-loss camp, 461
Forestry applications. See also quantitative traits in genes, 704 sun safety, 762
Environmental applications random mutation of cells, 158 Teflon-coated cookware hazards, 304
forest development following reverse-engineering gene undergraduate problem drinking, 326
wildfires, 277 identification, 172 virtual-reality-based rehabilitation
forest fragmentation, 97, 180, 271, 615 RNA analysis of wheat genes, 763, 764 systems, 569
fungi in beech forest trees, 176 tests for Down syndrome, 172 waking sleepers early, 336–337
spruce budworm infestation, 278 walking to improve health, 379
tractor skidding distance, 336, 399 Health/health care applications. See weight loss diets, 435–439
also Beverage applications; Dental wheelchair control, 171
Gambling applications. See also applications; Environmental when sick at home, 343
Entertainment applications applications; Food applications;
casino gaming, 251 Home improvement. See Construction/
Genetics applications; Medical/ home improvement/home
chance of winning at blackjack, 181 medical research/alternative
chance of winning at craps, 181, purchases and sales applications
medicine applications; Safety
286–288, 292–294 Home maintenance applications:
craps game outcomes, 190 applications
air bag danger to children, 362–363 aluminum siding flaws, 311
Galileo’s passe-dix game, 144 burglary risk in cul-de-sacs, 349
gambling in high schools, 494 antismoking campaign, 468–469
ascorbic acid and goat stress, 509, 704 dye discharged in paint, 278
game show “Monty Hall Dilemma” home improvement grants, 223
choices, 797 birth weights of cocaine babies, 423
blood pressure, 324, 329–330 portable grill displays selection, 131,
jai alai Quinella betting, 131 167, 195, 428
“Let’s Make a Deal,” 181–182 body fat in men, 267
CDC health survey, 359 ranking detergents, 164–166
mathematical theory of partitions, 168 roaches and Raid fumigation, 326
odds of winning a horse race, 180–181 childhood obesity, 694–695
cigar smoking and cancer, 178 tissues, number in box, 369, 378, 389,
odds of winning Lotto, 118, 128, 139, 404–405
153–154, 201 cigarette advertisements, 376
parlay card betting, 201 cigarette smoking, 145–147, 749–750
cruise ship sanitation inspection, 51, Home purchases and sales applications.
roulette, odds of winning at, 177–178, 201 See Construction/home
“Showcase Showdown” (The Price Is 77, 82, 92, 262
cyberchondria, 176 improvement/home purchases and
Right), 227–228
dementia and leisure activities, 464 sales applications
straight flush in poker, 169
student gambling on sports, 227 drinking water quality, 21
emotional distress in firefighters, 726 Legal/legislative applications. See also
tilting in online poker, 669 Crime applications
evaluating health care research
Gardening applications. See Agricultural/ reports, 550–551 casket sale restrictions, 751–752
gardening/farming applications hand washing vs. hand rubbing, child abuse report, 765
78, 304 cloning credit or debit cards, 143–144
Gender applications: health risk perception, 698 cocaine sting, 185, 210–211, 221–222
agreeableness, gender, and wages, 714, health risks to beachgoers, 130, 156, 509 community responses to violent
725, 752 heart rate variability (HRV) of police crime, 706
back/knee strength, gender, lifting officers, 323 credit card lawsuit, 434, 445–446,
strategy, 510 HIV testing and false positives, 172 469–470
distribution of boys in families, 214 hygiene of handshakes, high fives, and curbing street gang gun violence, 41,
gender and salaries, 88–89, 458–459 fist bumps, 451, 476, 485–486 343, 780
gender composition of decision- insomnia and education status, 22, deferred tax allowance, 760
making groups, 510 567–568 drivers stopped by police, 82
gender discrimination suit, 223 latex allergy in health care workers, expert testimony in homicide trials of
gender in two-child families, 194, 200, 324, 362, 416, 422 battered women, 705
779–780 low-frequency sound exposure, 577 eyewitnesses and mug shots, 570, 793
height, 253, 601–602 lung cancer CT scanning, 22 federal civil trial appeals, 177, 427–428
job satisfaction of women in media and attitudes toward tanning, fingerprint expertise, 172, 212–213,
construction, 795 524, 533 267, 307
xxvi appliCations index
heart rate during laughter, 391 elevator passenger arrivals, 219 selecting committee members, 179
herbal medicines and therapy, 21, 425 elevator waiting times, 276 trust in president, 337
HIV testing and false positives, 172 evaluation of imputation method for U.S. Treasury deficit prior to Civil
HIV vaccine efficacy, 796–797 missing data, 625 War, 21
honey as cough remedy, 51, 62, 70, 92, evaporation from swimming pools, verifying voter petitions, 429
356–357, 486, 526–527, 535 324–325 voters in favor of a candidate, 306
hospital administration of malaria fill weight variance, 418–420 voting for mayor, 208–210, 304–306
patients, 471 identifying target parameter, 493–494 voting in primary elections, 213
hospital admissions, 137–138 impact of dropping ping-pong balls, voting on women’s issues, 613
hospital patient arrival times, 276 710–711
hospital stay, length of, 94–95, jitter in water power system, 362 Psychological applications. See also
317–319, 388 luck, 576 Behavioral applications; Gender
insomnia pill, 283, 300–301 maintenance support system
applications; Religion applications;
interocular eye pressure, 428 selection, 168
iron supplement for anemia, 715 marine selection, 127 Sociological applications
jaw dysfunction, 779 matching socks, 132 agreeableness, gender, and wages, 714,
LASIK surgery complications, 266 modeling the behavior of granular 725, 752
latex allergy in health care workers, media, 168–169 alcohol, threats, and electric shocks,
324, 362, 416, 422 National Bridge Inventory, 21 252–253
leg movements and impedance, 167 national firearms survey, 155, 342–343 alcohol and marriage, 575
lumbar disease, risk factor for, 800 normal curve approximation, 277–278 appraisals and negative emotions, 156
lung cancer CT scanning, 22 one-shot devices, 227 assertiveness and leadership, 695
major depression and personality Pentagon speeds up order-to-delivery attention time given to twins, 360
disorders, 704 times, 486 auditor’s judgment, factors affecting, 687
male fetal deaths following 9/11/2001, predicting elements in aluminum binge eating therapy, 580
408 alloys, 669–670 birth order and IQ, 391
melanoma deaths, 275 psychic ability, 158, 213–214 blondes, hair color, and fundraising,
MS and exercise, 494–495 quantitative models of music, 607 703–704, 713
multiple-sclerosis drug, 803 questionnaire mailings, 228 body image dissatisfaction, 30, 35–37,
olfactory reference syndrome (ORS), random numbers, 19–20, 235 48, 75–76, 90
344, 350 randomly sampling households, 13 body orientation, 804–805
pain empathy and brain activity, 616 regression through the origin, 648 bulimia, 449–450, 477, 485
pain-relief tablet, testing of, 510–511, selecting a random sample of characteristics of antiwar
570–571 students, 176 demonstrators, 77–78, 259, 304
pain tolerance, 627 selecting soldiers for dangerous children’s perceptions of their
placebo effect and pain, 462 missions, 160, 163 neighborhood, 792
post-op nausea, 132 sound waves from a basketball, 52, children’s recall of TV ads, 449, 485
psoriasis, treatment of with the 96–97, 188, 601, 635 choosing a mother, 23
“Doctorfish of Kangal,” 92 spreading rate of spilled liquid, 97–98, cognitive impairment of
reaction time to drugs, 588, 592–595 602–603, 617, 635 schizophrenics, 448–449, 486
reality TV and cosmetic surgery, symmetric vs. skewed data sets, 63 cognitive skills for successful arguing,
672–673, 678–679, 686, 710, 724–725, testing normality, 806 451, 485
753–754 TNT detection, 158 dental visit anxiety, 251, 398
scopolamine effect on memory, 535–536 urban counties, factors identifying, detecting rapid visual targets and
skin cancer treatment, 198–199 759–760 attentional blink, 607
skin cream effectiveness, 429 U.S. ZIP codes, 167 distress in EMS workers, 758
sleep apnea and sleep stage Winchester bullet velocity, 78 divorced couples, 152–153
transitioning, 141–142, 156 dream experiment, 180
splinting in mountain-climbing Motor vehicle applications. See eating disorders, 52, 310, 580
accidents, 343–344 Automotive/motor vehicle effectiveness of TV program on
stability of compounds in drugs, applications marijuana use, 776–778
49–50, 82, 390 emotional distress in firefighters, 726
sterile couples in Jordan, 176 Nuclear applications. See under emotional empathy in young adults, 391
tendon pain treatment, 510, 549–550 Manufacturing applications emotional intelligence and team
tests for Down syndrome, 172 performance, 680, 754
transplants, 181, 772, 789–791 Political applications: eye movement and spatial
virtual reality hypnosis for pain, 380 beauty and electoral success, 614 distortion, 686
vitamin B supplement, 578 blood diamonds, 155, 266 eyewitnesses and mug shots, 570
willingness to donate organs, 722–723 border protection avatar, 380 facial expression, 578
writing styles in medical journals, 535 consumer sentiment on state of free recall memory strategy, 399
yoga for cancer patients, 523–524 economy, 339–340 gender composition of decision-
countries allowing free press, 227 making groups, 510
Miscellaneous applications: electoral college votes, 252 guilt in decision making, 22, 142,
Benford’s Law of Numbers, 111, 226 exit polls, 182 155–156, 223, 534, 806
box plots and standard normal Iraq War casualties, 102 health risk perception, 698
distribution, 253 political representation of religious influencing performance in a serial
clock auction price, 658–665, 667–668, groups, 781 addition task, 471, 476, 794
675–676, 682–684, 740–742 politics and religion, 801 interactions in children’s museum, 41,
customers in line at Subway shop, 188 public opinion polls, 337 342, 781, 796
cycle availability of a system, 238 rigged election, 806 Internet addiction, 15
xxviii appliCations index
Psychological applications: (continued) Religion applications: executives who cheat at golf, 145
IQ and mental deficiency, 804 belief in an afterlife, 227 exercise workout dropouts, 361
irrelevant facial similarity effects on belief in Bible, 41 favorite sport, 379
judgment, 552 marital status and religion, 787–788 football fourth down tactics, 624, 695
irrelevant speech effects, 49, 77, political representation of religious football speed training, 326, 360
102–103, 188, 258–259, 323–324, groups, 781 football uniform combinations, 167
392, 421 politics and religion, 801 game performance of water polo
lie detector test, 179, 428 religious movement membership, 697 players, 589–590, 598–599, 606, 635
listen and look, 758–759 religious symbolism in TV golf ball brand comparisons,
listening ability of infants, 553 commercials, 473 507–508, 516–518, 529–531,
listening time of infants, 379 541–543, 700–702
major depression and personality Safety applications. See also Health/ golf ball driving distance, 558–563
disorders, 704 health care applications golf ball specifications, 214
making high-stakes insurance hybrid cars, 800 golf ball tests, 361
decisions, 218, 548–549 sun, 762 golfers’ driving performance, 62–63,
married women, 226 underground tunnels, 252 98, 260–261, 600, 615, 633
mental health of a community, 723 inflation pressure of footballs, 346
money spent on gifts (buying love), School applications. See Education/ interactive video games and physical
23, 509 school applications fitness, 550
motivation and right-oriented bias, 41 long-jump takeoff error, 649
Sociological applications. See also
motivation of drug dealers, 77, 82, 188, marathon winning times, 647, 714
Behavioral applications; Gender
303, 324, 355–356, 423 massage, effect on boxers, 22, 552–553,
applications; Psychological
music performance anxiety, 50, 61, 69, 615, 626
applications
334, 397–398 mile run times, 277
acquiring a pet, 212, 266, 275
olfactory reference syndrome (ORS), odds of winning a horse race, 180–181
family planning, 134–135
344, 350 parents’ behavior at a gym meet, 227
fieldwork methods, 108, 180, 801
orientation clue experiment, 805 physical activity of obese young
genealogy research, 39–40
personality and aggressive behavior, adults, 303, 625
Generation Y’s entitlement mentality,
325–326, 753 Play Golf America program, 379
613–614
personality traits and job point spreads of football games, 422
Hite Report, 112–113
performance, 694, 714, 725, 752 professional athlete salaries, 112
ideal height of mate, 601–602, 608,
pitch memory of amusiacs, 335, 350, 399 scouting a football free agent, 477
615, 635
post-traumatic stress of POWs, 426–427 soccer goal target, 252
identical twins reared apart, 492
rat-in-maze experiment, 72–73 sports news on local TV broadcasts, 643
marital name change, 213, 267, 310
rating funny cartoons, 761–762 sprint speed training, 20
“marriage” problem, 168
recall of TV commercials, 525, 534, student gambling on sports, 227
modeling number of children, 703
704–705 thrill of a close game, 579
mother’s race and maternal age,
restoring self-control when “topsy-turvy” seasons in college
134–135
intoxicated, 526, 536 football, 549
race and football card values, 704, 713
rotating objects, view of, 625–626 traffic fatalities and sporting events, 218
salary linked to height, 625
shock treatment to learners (Milgram volleyball positions, 168
single-parent families, 427
experiment), 148 walking to improve health, 379
social network densities, 238
shopping vehicle and judgment, 78,
social network usage, 2, 9, 16, 18, 141 Travel applications. See also
251, 450, 486
stereotyping deceptive and authentic
sleep deprivation, 425 Automotive/motor vehicle applications;
news stories, 793
social interaction of mental patients, 392 Aviation applications
tipping behavior in restaurants, 685
spanking, parents who condone, 226, bus interarrival times, 271
voter preferences for a committee, 195
277, 428 bus rapid transit, 731
welfare workers, 148–150
stimulus reaction, 87–88 cruise ship sanitation inspection, 51,
superstition survey, 212, 307 Space science applications. See 77, 82, 92, 262
supervisor-targeted aggression, 724 Astronomy/space science driving routes, 161
susceptibility to hypnosis, 15–16, 311, applications hotel guest satisfaction, 267, 308
805–806 hotels, ratings of five-star, 490
task deviations, 46–47 Sports/exercise/fitness applications: purchasing souvenirs, 802
teacher perceptions of child altitude effects on climbers, 490 ship-to-shore transfer times, 271–272
behavior, 426 back/knee strength, gender, lifting time delays at bus stop, 239
time required to complete a task, 392 strategy, 510 travel manager salaries, 310
“tip-of-the-tongue” phenomenon, 472 baseball batting averages, 260 traveling between cities, 167
unconscious self-esteem, 687 baseball batting averages vs. wins, 644 unleaded fuel costs, 303
undergraduate problem drinking, 326 baseball runs scored, 670–671, 678 vacation destination, 671–672
violence and stress, 310 basketball shooting free throws, 179
violent behavior in children, 759 basketball team choice, 167 Weather applications:
violent song lyrics and aggression, 570 college tennis recruiting with Web California rain levels, 679
virtual reality hypnosis for pain, 380 site, 575 chance of rainfall, 131
visual search and memory, 464 drafting football quarterbacks, 20, 510 chemical composition of rainwater,
voice vs. face recognition, 503–504, drug testing of athletes, 172, 493 704, 715
521–522, 532–533, 545–547, 564–565 elevation and baseball hitting rainfall and desert ants, 334
waiting in line, 686 performance, 96, 616–617 rainfall estimation, 646
water-level task, 46–47, 86 executive workout dropouts, 490 Texas droughts, 191
1 Statistics, Data, and
Statistical Thinking
contents Where We’re Going
• Introduce the field of statistics (1.1)
1.1 The Science of Statistics • Demonstrate how statistics applies to
1.2 Types of Statistical Applications real-world problems (1.2)
1.3 Fundamental Elements of Statistics • Introduce the language of statistics and the key
1.4 Types of Data elements to any statistical problem (1.3)
• Differentiate between population and
1.5 Collecting Data: Sampling and sample data (1.3)
Related Issues
• Differentiate between descriptive and inferential
1.6 The Role of Statistics in Critical statistics (1.3)
Thinking and Ethics • Identify the different types of data and data
collection methods (1.4–1.5)
• Discover how critical thinking through statistics
can help improve our quantitative literacy (1.6)
2 chapter 1 ■ Statistics, Data, and Statistical Thinking
Thus, a statistician isn’t just someone who calculates batting averages at baseball games
or tabulates the results of a Gallup poll. Professional statisticians are trained in statistical
science. That is, they are trained in collecting information in the form of data, evaluating
the information, and drawing conclusions from it. Furthermore, statisticians determine
what information is relevant in a given problem and whether the conclusions drawn
from a study are to be trusted.
Statistics is the science of data. This involves collecting, classifying, summarizing, orga-
nizing, analyzing, presenting, and interpreting numerical and categorical information.
In the next section, you’ll see several real-life examples of statistical applications
that involve making decisions and drawing conclusions.
Descriptive statistics utilizes numerical and graphical methods to look for patterns
in a data set, to summarize the information revealed in a data set, and to present that
information in a convenient form.
In Victorian England, the “Lady of the Lamp” had a mission to improve the squalid field hospital conditions
of the British army during the Crimean War. Today, most historians consider Florence Nightingale to be the
founder of the nursing profession. To convince members of the British Parliament of the need for supplying
nursing and medical care to soldiers in the field, Nightingale compiled massive amounts of data from army
files. Through a remarkable series of graphs (which included the first pie chart), she demonstrated that most
of the deaths in the war either were due to illnesses contracted outside the battlefield or occurred long after
battle action from wounds that went untreated. Florence Nightingale’s compassion and self-sacrificing
nature, coupled with her ability to collect, arrange, and present large amounts of data, led some to call her
the Passionate Statistician.
Although we’ll discuss both descriptive and inferential Statistics in the chapters
that follow, the primary theme of the text is inference.
Let’s begin by examining some studies that illustrate applications of statistics.
Savannah Smiles, Thanks-A-Lot, Dulce de Leche, Cranberry Citrus Crisps, Chocolate Chip,
and Thank U Berry Much. Each of the approximately 150 million boxes of Girl Scout
cookies sold each year is classified by variety. The results are summarized in Figure 1.1. From
the graph, you can clearly see that the best-selling variety is Thin Mints (25%), followed by
Samoas (19%) and Tagalongs (13%). Since the figure describes the various categories of
boxes of Girl Scout cookies sold, the graphic is an example of descriptive statistics.
Figure 1.1
MINITAB graph of best-selling
Girl Scout cookies (Based on www.
girlscouts.org, 2011–12 sales.)
Study 1.2 “Are Action Video Game Players Better than Non-gamers at Complex,
Divided Attention Tasks?” (Source: Human Factors, Vol. 56, No. 31, May 2014)
Researchers at the Universities of Illinois (Urbana-Champaign) and Central Florida
conducted a study to determine whether video game players are better than non-video
game players at crossing the street when presented with distractions. Each in a sample
of 60 college students was classified as a video game player or a non-gamer. Participants
entered a street crossing simulator and were asked to cross a busy street at an unsigned
intersection. The simulator was designed to have cars traveling at various high rates of
speed in both directions. During the crossing, the students also performed a memory
task as a distraction. The researchers found no differences in either the street crossing
performance or memory task score of video game players and non-gamers. “These
results,” say the researchers, “suggest that action video game players [and non-gamers]
are equally susceptible to the costs of dividing attention in a complex task.” Thus,
inferential statistics was applied to arrive at this conclusion.
Study 1.3 “Does Rudeness Really Matter in the Workplace?” (Source: Academy
of Management Journal, Oct. 2007)
Previous studies have established that rudeness in the workplace can lead to retaliatory
and counterproductive behavior. However, there has been little research on how rude
behaviors influence a victim’s task performance. Consider a study where college students
enrolled in a management course were randomly assigned to one of two experimental
conditions: rudeness condition (45 students) and control group (53 students). Each
student was asked to write down as many uses for a brick as possible in five minutes;
this value (total number of uses) was used as a performance measure for each student.
For those students in the rudeness condition, the facilitator displayed rudeness by
berating the students in general for being irresponsible and unprofessional (due to a
late-arriving confederate). No comments were made about the late-arriving confederate
for students in the control group. As you might expect, the researchers discovered that
the performance levels for students in the rudeness condition were generally lower
than the performance levels for students in the control group; thus, they concluded that
rudeness in the workplace negatively affects job performance. As in Study 1.2, this study
is an example of the use of inferential statistics. The researchers used data collected on
98 college students in a simulated work environment to make an inference about the
performance levels of all workers exposed to rudeness on the job.
section 1.3 ■ Fundamental elements of Statistics 5
These studies provide three real-life examples of the uses of statistics. Notice
that each involves an analysis of data, either for the purpose of describing the data set
(Study 1.1) or for making inferences about a data set (Studies 1.2 and 1.3).
For example, populations may include (1) all employed workers in the United States,
(2) all registered voters in California, (3) everyone who is afflicted with AIDS, (4) all the
cars produced last year by a particular assembly line, (5) the entire stock of spare parts
available at Southwest Airlines’ maintenance facility, (6) all sales made at the drive-in
window of a McDonald’s restaurant during a given year, or (7) the set of all accidents
occurring on a particular stretch of interstate highway during a holiday period. Notice
that the first three population examples (1–3) are sets (groups) of people, the next two
(4–5) are sets of objects, the next (6) is a set of transactions, and the last (7) is a set of
events. Notice also that each set includes all the units in the population.
In studying a population, we focus on one or more characteristics or properties of
the units in the population. We call such characteristics variables. For example, we may
be interested in the variables age, gender, and number of years of education of the peo-
ple currently unemployed in the United States.
The name variable is derived from the fact that any particular characteristic may
vary among the units in a population.
In studying a particular variable, it is helpful to be able to obtain a numerical rep-
resentation for it. Often, however, numerical representations are not readily available, so
measurement plays an important supporting role in statistical studies. Measurement is the
process we use to assign numbers to variables of individual population units. We might,
for instance, measure the performance of the president by asking a registered voter to
rate it on a scale from 1 to 10. Or we might measure the age of the U.S. workforce simply
by asking each worker, “How old are you?” In other cases, measurement involves the use
of instruments such as stopwatches, scales, and calipers.
If the population you wish to study is small, it is possible to measure a variable for
every unit in the population. For example, if you are measuring the GPA for all incoming
first-year students at your university, it is at least feasible to obtain every GPA. When we
measure a variable for every unit of a population, it is called a census of the population.
Typically, however, the populations of interest in most applications are much larger, in-
volving perhaps many thousands, or even an infinite number, of units. Examples of large
populations are those following the definition of population above, as well as all gradu-
ates of your university or college, all potential buyers of a new iPhone, and all pieces of
first-class mail handled by the U.S. Post Office. For such populations, conducting a census
would be prohibitively time consuming or costly. A reasonable alternative would be to
select and study a subset (or portion) of the units in the population.
6 chapter 1 ■ Statistics, Data, and Statistical Thinking
For example, instead of polling all 145 million registered voters in the United States
during a presidential election year, a pollster might select and question a sample of just
1,500 voters. (See Figure 1.2.) If he is interested in the variable “presidential preference,”
he would record (measure) the preference of each vote sampled.
Population Sample
145 million
Figure 1.2 voter ID cards
A sample of voter registration
cards for all registered voters
After the variables of interest for every unit in the sample (or population) are
measured, the data are analyzed, either by descriptive or inferential statistical methods.
The pollster, for example, may be interested only in describing the voting patterns of the
sample of 1,500 voters. More likely, however, he will want to use the information in the
sample to make inferences about the population of all 145 million voters.
That is, we use the information contained in the smaller sample to learn about the larger
population.* Thus, from the sample of 1,500 voters, the pollster may estimate the per-
centage of all the voters who would vote for each presidential candidate if the election
were held on the day the poll was conducted, or he might use the results to predict the
outcome on election day.
*The terms population and sample are often used to refer to the sets of measurements themselves as well
as to the units on which the measurements are made. When a single variable of interest is being measured,
this usage causes little confusion. But when the terminology is ambiguous, we’ll refer to the measurements
as population data sets and sample data sets, respectively.
section 1.3 ■ Fundamental elements of Statistics 7
Example 1.1 Problem According to Variety (Jan. 10, 2014), the average age of Broadway ticketbuyers
is 42.5 years. Suppose a Broadway theatre executive hypothesizes that the average age
Key Elements of a
of ticketbuyers to her theatre’s plays is less than 42.5 years. To test her hypothesis, she
Statistical Problem—Ages samples 200 ticketbuyers to her theatre’s plays and determines the age of each.
of Broadway Ticketbuyers
a. Describe the population.
b. Describe the variable of interest.
c. Describe the sample.
d. Describe the inference.
Solution
a. The population is the set of all units of interest to the theatre executive, which is the
set of all ticketbuyers to her theatre’s plays.
b. The age (in years) of each ticketbuyer is the variable of interest.
c. The sample must be a subset of the population. In this case, it is the 200 ticketbuyers
selected by the executive.
d. The inference of interest involves the generalization of the information contained
in the sample of 200 ticketbuyers to the population of all her theatre’s ticketbuyers.
In particular, the executive wants to estimate the average age of the ticketbuyers to
her theatre’s plays in order to determine whether it is less than 42.5 years. She might
accomplish this by calculating the average age of the sample and using that average to
estimate the average age of the population.
Look Back A key to diagnosing a statistical problem is to identify the data set collected
(in this example, the ages of the 200 ticketbuyers) as a population or a sample.
■ Now Work Exercise 1.13
Example 1.2 Problem “Cola wars” is the popular term for the intense competition between Coca-
Cola and Pepsi displayed in their marketing campaigns, which have featured movie and
Key Elements of a
television stars, rock videos, athletic endorsements, and claims of consumer preference
Statistical Problem— based on taste tests. Suppose, as part of a Pepsi marketing campaign, 1,000 cola
Pepsi vs. Coca-Cola consumers are given a blind taste test (i.e., a taste test in which the two brand names are
disguised). Each consumer is asked to state a preference for brand A or brand B.
a. Describe the population.
b. Describe the variable of interest.
c. Describe the sample.
d. Describe the inference.
Solution
a. Since we are interested in the responses of cola consumers in a taste test, a cola con-
sumer is the experimental unit. Thus, the population of interest is the collection or set
of all cola consumers.
b. The characteristic that Pepsi wants to measure is the consumer’s cola preference, as
revealed under the conditions of a blind taste test, so cola preference is the variable
of interest.
c. The sample is the 1,000 cola consumers selected from the population of all cola
consumers.
d. The inference of interest is the generalization of the cola preferences of the 1,000
sampled consumers to the population of all cola consumers. In particular, the prefer-
ences of the consumers in the sample can be used to estimate the percentages of cola
consumers who prefer each brand.
8 chapter 1 ■ Statistics, Data, and Statistical Thinking
Look Back In determining whether the study is inferential or descriptive, we assess whether
Pepsi is interested in the responses of only the 1,000 sampled customers (descriptive
statistics) or in the responses of the entire population of consumers (inferential statistics).
■ Now Work Exercise 1.16b
The preceding definitions and examples identify four of the five elements of an
inferential statistical problem: a population, one or more variables of interest, a sample,
and an inference. But making the inference is only part of the story; we also need to
know its reliability—that is, how good the inference is. The only way we can be certain
that an inference about a population is correct is to include the entire population in our
sample. However, because of resource constraints (i.e., insufficient time or money), we
usually can’t work with whole populations, so we base our inferences on just a portion
of the population (a sample). Thus, we introduce an element of uncertainty into our in-
ferences. Consequently, whenever possible, it is important to determine and report the
reliability of each inference made. Reliability, then, is the fifth element of inferential
statistical problems.
The measure of reliability that accompanies an inference separates the science of
statistics from the art of fortune-telling. A palm reader, like a statistician, may examine a
sample (your hand) and make inferences about the population (your life). However, un-
like statistical inferences, the palm reader’s inferences include no measure of reliability.
Suppose, like the theatre executive in Example 1.1, we are interested in the error of
estimation (i.e., the difference between the average age of a population of ticketbuyers
and the average age of a sample of ticketbuyers). Using statistical methods, we can deter-
mine a bound on the estimation error. This bound is simply a number that our estimation
error (the difference between the average age of the sample and the average age of
the population) is not likely to exceed. We’ll see in later chapters that this bound is a
measure of the uncertainty of our inference. The reliability of statistical inferences is
discussed throughout this text. For now, we simply want you to realize that an inference
is incomplete without a measure of its reliability.
Let’s conclude this section with a summary of the elements of descriptive and of
inferential statistical problems and an example to illustrate a measure of reliability.
Example 1.3 Problem Refer to Example 1.2, in which the preferences of 1,000 cola consumers were
indicated in a taste test. Describe how the reliability of an inference concerning the
Reliability of an
preferences of all cola consumers in the Pepsi bottler’s marketing region could be measured.
Inference—Pepsi vs.
Coca-Cola Solution When the preferences of 1,000 consumers are used to estimate those of
all consumers in a region, the estimate will not exactly mirror the preferences of the
population. For example, if the taste test shows that 56% of the 1,000 cola consumers
preferred Pepsi, it does not follow (nor is it likely) that exactly 56% of all cola drinkers
in the region prefer Pepsi. Nevertheless, we can use sound statistical reasoning (which
we’ll explore later in the text) to ensure that the sampling procedure will generate
estimates that are almost certainly within a specified limit of the true percentage of all
cola consumers who prefer Pepsi. For example, such reasoning might assure us that the
estimate of the preference for Pepsi is almost certainly within 5% of the preference
of the population. The implication is that the actual preference for Pepsi is between
51% [i.e., 156 - 52%] and 61% [i.e., 156 + 52%]—that is, 156 { 52%. This interval
represents a measure of the reliability of the inference.
Look Ahead The interval 56 { 5 is called a confidence interval, since we are confident
that the true percentage of cola consumers who prefer Pepsi in a taste test falls into the
range (51, 61). In Chapter 7, we learn how to assess the degree of confidence (e.g., a 90%
or 95% level of confidence) in the interval.
■
*Quantitative data can be subclassified as either interval data or ratio data. For ratio data, the origin (i.e., the
value 0) is a meaningful number. But the origin has no meaning with interval data. Consequently, we can add
and subtract interval data, but we can’t multiply and divide them. Of the four quantitative data sets listed as
examples, (1) and (3) are interval data while (2) and (4) are ratio data.
10 chapter 1 ■ Statistics, Data, and Statistical Thinking
Example 1.4 Problem Chemical and manufacturing plants often discharge toxic-waste materials such
as DDT into nearby rivers and streams. These toxins can adversely affect the plants
Data Types—Army Corps
and animals inhabiting the river and the riverbank. The U.S. Army Corps of Engineers
of Engineers Study of a conducted a study of fish in the Tennessee River (in Alabama) and its three tributary
Contaminated River creeks: Flint Creek, Limestone Creek, and Spring Creek. A total of 144 fish were
captured, and the following variables were measured for each:
1. River/creek where each fish was captured
2. Species (channel catfish, largemouth bass, or smallmouth buffalo fish)
3. Length (centimeters)
4. Weight (grams)
5. DDT concentration (parts per million)
(For future analyses, these data are saved in the FISHDDT file.) Classify each of
the five variables measured as quantitative or qualitative.
Solution The variables length, weight, and DDT concentration are quantitative because
each is measured on a numerical scale: length in centimeters, weight in grams, and DDT in
*Qualitative data can be subclassified as either nominal data or ordinal data. The categories of an ordinal
data set can be ranked or meaningfully ordered, but the categories of a nominal data set can’t be ordered.
Of the four qualitative data sets listed as examples, (1) and (2) are nominal and (3) and (4) are ordinal.
section 1.5 ■ collecting Data: Sampling and related issues 11
parts per million. In contrast, river/creek and species cannot be measured quantitatively:
They can only be classified into categories (e.g., channel catfish, largemouth bass, and
smallmouth buffalo fish for species). Consequently, data on river/creek and species are
qualitative.
Look Ahead It is essential that you understand whether the data you are interested in
are quantitative or qualitative, since the statistical method appropriate for describing,
reporting, and analyzing the data depends on the data type (quantitative or qualitative).
■ Now Work Exercise 1.12
We demonstrate many useful methods for analyzing quantitative and qualitative data
in the remaining chapters of the text. But first, we discuss some important ideas on data
collection in the next section.
*With published data, we often make a distinction between the primary source and a secondary source. If the
publisher is the original collector of the data, the source is primary. Otherwise, the data is secondary-
source data.
12 chapter 1 ■ Statistics, Data, and Statistical Thinking
The most common type of observational study is a survey, where the researcher
samples a group of people, asks one or more questions, and records the responses.
Probably the most familiar type of survey is the political poll, conducted by any one
of a number of organizations (e.g., Harris, Gallup, Roper, and CNN) and designed
to predict the outcome of a political election. Another familiar survey is the Nielsen
survey, which provides the major networks with information on the most-watched
programs on television. Surveys can be conducted through the mail, with telephone
interviews, or with in-person interviews. Although in-person surveys are more expensive
than mail or telephone surveys, they may be necessary when complex information is
to be collected.
A designed experiment is a data collection method where the researcher exerts full
control over the characteristics of the experimental units sampled. These experi-
ments typically involve a group of experimental units that are assigned the treatment
and an untreated (or control) group.
Regardless of which data collection method is employed, it is likely that the data
will be a sample from some population. And if we wish to apply inferential statistics, we
must obtain a representative sample.
For example, consider a political poll conducted during a presidential election year.
Assume that the pollster wants to estimate the percentage of all 145 million registered
voters in the United States who favor the incumbent president. The pollster would
be unwise to base the estimate on survey data collected for a sample of voters from
the incumbent’s own state. Such an estimate would almost certainly be biased high;
consequently, it would not be very reliable.
The most common way to satisfy the representative sample requirement is to select
a random sample. A simple random sample ensures that every subset of fixed size in the
population has the same chance of being included in the sample. If the pollster samples
1,500 of the 145 million voters in the population so that every subset of 1,500 voters has
an equal chance of being selected, she has devised a random sample.
A simple random sample of n experimental units is a sample selected from the pop-
ulation in such a way that every different sample of size n has an equal chance of
selection.
The procedure for selecting a simple random sample typically relies on a random
number generator. Random number generators are available in table form online*, and
they are built into most statistical software packages. The SAS, MINITAB, and SPSS sta-
tistical software packages all have easy-to-use random number generators for creating a
random sample. The next example illustrates the procedure.
Example 1.5 Problem Suppose you wish to assess the feasibility of building a new high school. As
part of your study, you would like to gauge the opinions of people living close to the
Generating a Simple
proposed building site. The neighborhood adjacent to the site has 711 homes. Use a
Random Sample— random number generator to select a simple random sample of 20 households from the
Selecting Households neighborhood to participate in the study.
for a Feasibility Study
Solution In this study, your population of interest consists of the 711 households in the
adjacent neighborhood. To ensure that every possible sample of 20 households selected
from the 711 has an equal chance of selection (i.e., to ensure a simple random sample),
first assign a number from 1 to 711 to each of the households in the population. These
numbers were entered into MINITAB. Now, apply the random number generator of
MINITAB, requesting that 20 households be selected without replacement. Figure 1.3
shows the output from MINITAB. You can see that households numbered 78, 152, 157,
177, 216, . . . , 690 are the households to be included in your sample.
Look Back It can be shown (proof omitted) that there are over 3 * 1038 possible samples
of size 20 that can be selected from the 711 households. Random number generators
guarantee (to a certain degree of approximation) that each possible sample has an equal
chance of being selected.
■
In addition to simple random samples, there are more complex random sampling
designs that can be employed. These include (but are not limited to) stratified random
sampling, cluster sampling, systematic sampling, and randomized response sampling.
Brief descriptions of each follow. (For more details on the use of these sampling meth-
ods, consult the references at the end of this chapter.)
Stratified random sampling is typically used when the experimental units asso-
ciated with the population can be separated into two or more groups of units, called
strata, where the characteristics of the experimental units are more similar within
strata than across strata. Random samples of experimental units are obtained for each
strata, then the units are combined to form the complete sample. For example, if you
are gauging opinions of voters on a polarizing issue, like government-sponsored health
Figure 1.3 care, you may want to stratify on political affiliation (Republicans and Democrats),
Random Selection of 20 making sure that representative samples of both Republicans and Democrats (in pro-
Households Using MINITAB portion to the number of Republicans and Democrats in the voting population) are
included in your survey.
Sometimes it is more convenient and logical to sample natural groupings (clus-
ters) of experimental units first, then collect data from all experimental units within
each cluster. This involves the use of cluster sampling. For example, suppose a marketer
for a large upscale restaurant chain wants to find out whether customers like the new
menu. Rather than collect a simple random sample of all customers (which would be
very difficult and costly to do), the marketer will randomly sample 10 of the 150 restau-
rant locations (clusters), then interview all customers eating at each of the 10 locations
on a certain night.
Another popular sampling method is systematic sampling. This method involves
systematically selecting every kth experimental unit from a list of all experimental units.
For example, every fifth person who walks into a shopping mall could be asked whether
he or she owns a smart phone. Or a quality control engineer at a manufacturing plant
may select every 10th item produced on an assembly line for inspection.
A fourth alternative to simple random sampling is randomized response sam-
pling. This design is particularly useful when the questions of the pollsters are likely
to elicit false answers. For example, suppose each person in a sample of wage earners
is asked whether he or she cheated on an income tax return. A cheater might lie, thus
biasing an estimate of the true likelihood of someone cheating on his or her tax return.
14 chapter 1 ■ Statistics, Data, and Statistical Thinking
To circumvent this problem, each person is presented with two questions, one being the
object of the survey and the other an innocuous question, such as:
1. Did you ever cheat on your federal income tax return?
2. Did you drink coffee this morning?
One of the questions is chosen at random to answer by the wage earner by flipping a
coin; however, which particular question is answered is unknown to the interviewer. In
this way, the random response method attempts to elicit an honest response to a sensitive
question. Sophisticated statistical methods are then employed to derive an estimate of
percentage of “yes” responses to the sensitive question.
No matter what type of sampling design you employ to collect the data for your
study, be careful to avoid selection bias. Selection bias occurs when some experimental
units in the population have less chance of being included in the sample than others. This
results in samples that are not representative of the population. Consider an opinion poll
that employs either a telephone survey or mail survey. After collecting a random sample of
phone numbers or mailing addresses, each person in the sample is contacted via telephone
or the mail and a survey conducted. Unfortunately, these types of surveys often suffer from
selection bias due to nonresponse. Some individuals may not be home when the phone
rings, or others may refuse to answer the questions or mail back the questionnaire. As a
consequence, no data is obtained for the nonrespondents in the sample. If the nonrespon-
dents and respondents differ greatly on an issue, then nonresponse bias exits. For example,
those who choose to answer a question on a school board issue may have a vested inter-
est in the outcome of the survey—say, parents with children of school age, schoolteachers
whose jobs may be in jeopardy, or citizens whose taxes might be substantially affected.
Others with no vested interest may have an opinion on the issue but might not take the
time to respond.
Selection bias results when a subset of experimental units in the population has little
or no chance of being selected for the sample.
Nonresponse bias is a type of selection bias that results when data on all experimen-
tal units in a sample are not obtained.
Finally, even if your sample is representative of the population, the data collected
may suffer from measurement error. That is, the values of the data (quantitative or qual-
itative) may be inaccurate. In sample surveys, opinion polls, and so on, measurement
error often results from ambiguous or leading questions. Consider the survey question:
“How often did you change the oil in your car last year?” It is not clear whether the re-
searcher is wanting to know how often you personally changed the oil in your car or how
often you took your car into a service station to get an oil change. The ambiguous ques-
tion may lead to inaccurate responses. On the other hand, consider the question: “Does
the new health plan offer more comprehensive medical services at less cost than the old
one?” The way the question is phrased leads the reader to believe that the new plan is
better and to a “yes” response—a response that is more desirable to the researcher. A
better, more neutral way to phrase the question is: “Which health plan offers more com-
prehensive medical services at less cost, the old one or the new one?”
Measurement error refers to inaccuracies in the values of the data collected. In sur-
veys, the error may be due to ambiguous or leading questions and the interviewer’s
effect on the respondent.
We conclude this section with two examples involving actual sampling studies.
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