NIKE

MEDIA KIT RESEARCH

Nike Alphafly 3

Abhay Ajith
Gyan Prakash Sharma
https://www.statista.com/statistics/412760/nike-global-revenue-share-by-product/#:~:text=In%20fiscal%202023%2C%20footwear%20accounted,sports%20footwear%20and%20apparel%20manufacturers.
Mission statement - “to bring inspiration and innovation to every athlete in the world.” And
Vision statement - “to do everything possible to expand human potential.”
https://runrepeat.com/nike-shoes-statistics
 NIKE STP

https://www.edrawmind.com/article/nike-market-segmentation-targeting-and-positioning.html
NIKE PESTLE ANALYSIS

https://www.edrawmind.com/article/nike-market-segmentation-targeting-and-positioning.html
Global Presence Dependence on US market Sponsoring sports event Economic Downturn
Brand Equity Outsourcing Emerging Markets Counterfeit Products
Marketing Supply chain issues Sustainability Competition
Endorsements High debts
Innovation
PRODUCT
Introducing the Nike Alphafly 3, a marathon shoe
embodying Nike's innovation and speed. Validated by
elite athletes, powered by Nike Air Zoom, it pushes
marathon boundaries with key updates for stability,
comfort, and propulsion. It's the lightest, most tested
Alphafly yet, marking a new chapter in marathon
speed for all athletes.
WHY NIKE ?
As technology students, we're inherently drawn to
innovation and technology. When selecting a brand for
our assignment, we researched various fashion and
footwear brands, ultimately choosing Nike. Their
integration of IoT into shoes, tracking health metrics
for athletes, particularly intrigued us. We're excited to
delve deeper into Nike's innovation and technology for
our project.
 Exciting news! We are going to release the Nike Alphafly 3, the

ABOUT
newest model in our renowned series. Designed for marathon
runners, this shoe follows the record-breaking success of its
predecessors, including the Alphafly 2, which made waves at
the Olympics. In collaboration with the Olympics, we're proud to
OUR MEDIA KIT unveil the next generation of this iconic series: the Alphafly 3.
Nike Alphafly 3
Paris Olympics 2024
OLYMPICS
The Paris 2024 Olympic and Paralympic Games will be
the biggest event ever organised in France. The
Olympic Games will take place from 26 July to 11
August 2024, when Paris will become the centre of the
world—the world of sport, and so much more. The
Games are a popular, multicultural festival shared by
so many people around the planet and represent a
new adventure for France unlike anything it has
experienced before.
Olympics Gold Medalist in Marathon
POWER BOOST
This man is fascinated by the idea of merging humans
and robots into everyday life. He loves the futuristic
look of the new formal uniform, which is inspired by
work clothes and includes "smart clothing" with built-in
gadgets. This wardrobe is simple and functional, with
hints of robotic designs. It features strong shoulders
and high-tech materials, with a focus on sustainability.
Ultimately, this man wants to enhance himself and
become more like a super-powered human.
A3 SIZE LANDSCAPE BROCHURE STICKERS A4 SIZE DIARY
MEDIA KIT ITEMS
Box Creation References
FINAL DESIGN