GUIDELINES

1. Problem Statement and Context:

The competition focuses on a specific problem statement related to a
particular state, accompanied by relevant contextual information provided in
the document.

2. Presentation Requirements:
Participants are required to prepare a concise presentation, comprising a
maximum of 8 slides, including a cover slide and a thank-you slide. The
presentation should outline an innovative idea for a startup, either a product
or a service, with the potential to address the identified problem.

3. Submission Process:
All entries are to be submitted via email to cise@kmc.du.ac.in, along with
the following details of the team: names of the members, their respective
institutions, and contact information.

4. Scope of the Startup Idea:

While the startup idea may not necessarily arise from the sector mentioned
in the problem statement, it should originate from sectors that have a direct
impact on the identified problem.
5.Alignment with Objectives:
The presentation should clearly highlight how the proposed startup idea
could contribute to the vision of a Developed India (Viksit Bharat Bharat) by
2047 and align with the United Nations' Sustainable Development Goals
(SDGs).

6. Disqualification Criteria:
Any incomplete or plagiarized entries will be subject to disqualification from
the competition.

7. Evaluation Criteria:
The selection process will prioritize ideas based on their practicality,
feasibility, and innovation. Additionally, the alignment with the vision of a
self-reliant India, adherence to SDGs, validated solutions, presentation
quality, and unique value propositions (USPs) will be key considerations.

Participants may consider the following suggested headings for their

presentations:
• Team Introduction (with alloted state)
• Problem Statement
• Proposed Solution
• Product/Service Description
• Role in Mission of VKB 2047
• Business Model and Market Analysis
• Unique Value Propositions (USPs)
 ALLOTED STATE : KERALA
Kerala, God's Own Country, is renowned for its scenic beauty, high literacy
rates, and impressive human development indices. However, the state faces
challenges like high population density, unemployment, and environmental
issues like coastal erosion and human-wildlife conflicts.

Despite challenges, Kerala presents unique opportunities. Its diverse natural

landscapes offer immense potential for eco-tourism and adventure tourism.
The state's focus on traditional arts, ayurvedic treatments, and cultural
festivals provides avenues for heritage tourism.

Kerala's strengths lie in its highly skilled and educated workforce, making it
an attractive investment destination for knowledge-based industries. The
state's achievements in sectors like health, education, and decentralized
governance serve as models for other states.

Proactive policies like the Kerala Startup Mission and K-Disc Park aim to
nurture entrepreneurship, promote IT and knowledge industries, and attract
investments in emerging technologies.

While challenges persist, Kerala's potential in sectors like tourism,

agriculture, food processing, and IT remains largely untapped. Continued
efforts in sustainable development, skill enhancement, and infrastructure
improvement can help leverage the state's strengths, safeguarding its
natural beauty and cultural richness.
 WHAT TO DO?
You are required to conduct thorough research and identify a specific
problem within the state that hinders the attainment of the
Sustainable Development Goals (SDGs) and the "Viksit Bharat"
(Developed India) vision. This could be a challenge related to
education, healthcare, infrastructure, environmental sustainability, or
any other sector that impedes the state's progress.

Once a problem has been identified, you are supposed to develop an

innovative solution in form of a startup that leverages the state's
strengths and addresses the root causes of the issue. Such that it can
contribute to the state's ongoing efforts towards achieving the SDGs
and realizing the vision of a truly "Viksit Bharat."

Deadline : 14th April , 2024 - 12:00noon

For queries contact :

Akshay - 9412902010
Divyansh - 7804018812