Company Comparison: EliteEstates vs. HomeSearch.

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EliteEstates:

Strategy: Differentiation Strategy

 Formalization: High level of formalization with documented procedures for delivering high-
quality services.
 Specialization: Employees are specialists in their roles, allowing them to deliver high-quality
and differentiated services.
 Hierarchy of Authority: More layered structure with clear lines of authority, ensuring quality
control.
 Centralization: Moderate level of centralized control to maintain oversight over quality and
ensure differentiation strategies are implemented effectively.