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A Data Scientist’s Guide to

Communicating Results
March 28, 2018 by Editorial Team 5 Comments

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In many ways, the field of data science is as unclear and vague as a muddy lake. While
most terms and concepts include a legitimate definition, it’s all too easy to get bogged
down in technical jargon. As such, some ideas mean different things from company to
company and even — in some cases — from project to project.

1. Translate Data Into Actual Business Terminology

You likely spend a lot of your time trying to explain complex technical terms to senior-
and executive-level staff members. These professionals tend to be from older
generations. Not only are they unfamiliar with some of the most basic terms and
concepts of IT, but many of them aren’t even interested in learning.

To make the strongest appeal among this group, translate all your actionable data into
business terms and ideas that are familiar. Instead of touting the efficiency of the next
big software suite, compare it to systems they already use and explain the upgrades it
provides.

2. Provide Real-World Examples of Benefits

Nearly every professional wants to know how new technology makes their lives easier.
To achieve this, provide real-world examples of the benefits of next-gen IT or advanced
data sets. While it’s easy to fall into the trap of listing intimate details on every step of
the process, there’s a lot to be said for brevity — especially in a role such as this.

Although it’s best to demonstrate how new technology or information benefits the
specific company, you can use case studies to provide supplemental predictions and
forecasts. Doing so is less effective than producing models based on the company’s
internal processes or dataflow, but it still provides an excellent way of making your point
as quickly and completely as possible.

3. Solicit Questions and Feedback

Before ending your report or finalizing your project, try to solicit direct feedback from
your audience. It doesn’t matter if you have to prompt them to ask questions or if they’re
champing at the bit to put your knowledge to the test — this kind of interaction is crucial
when trying to improve your communication skills and build a successful career as a
data scientist.

4. Use Visualizations Whenever Applicable

Charts, graphs, illustrations and spreadsheets can work wonders for an otherwise
boring or drab report. Today’s computers, including laptops and even many
smartphones, come pre-loaded with intuitive design software for this very purpose. Use
these documents to your advantage whenever applicable. They make it easy to display
various datasets, highlight different stats and draw attention to the most important points
you’re trying to make.

5. Focus on the Result

Try not to get bogged down with the technical details of any specific project. More
importantly, don’t overload your client or manager with information from the start.
Instead, begin by drawing attention to the result and work backward from there. Instead
of explaining the technical specifications or requirements of a new application or
process, describe the final benefits. Not only does this capture your audience’s attention
immediately, but it might be enough to mitigate any other concerns and gain the
necessary approval.

Start the Project on the Right Foot

If you’re an established data scientist in the industry, it’s critical you explain your thought
processes and ideas in a clear and straightforward manner. Instead of leaving
advanced concepts open to interpretation or for later clarification, tackle the subject
immediately. Not only does this ensure you’re on the same page with your clients,
bosses and co-workers, but it gives everyone a clearer understanding of the entire
project scope and any specific, individual requirements.

About the Author

 Contributed by: Kayla Matthews, a technology writer and blogger covering
big data topics for websites like Productivity Bytes, CloudTweaks, SandHill and VMblog.

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