Professional Documents
Culture Documents
Catch Up Newsletter
Catch Up Newsletter
Catch-up
November 15, 2011
AN UPDATE OF THE INDIA IMMUNIZATION PROGRAMME
Approximately 13.5 crore children in 14 states of India will receive a measles vaccination through the national immunization campaign started by the Government of India. These states have measles vaccine coverage below 80%.The 14 states are: Arunachal Pradesh, Assam, Bihar, Chhattisgarh, Gujarat, Haryana, Jharkhand, Madhya Pradesh, Manipur, Meghalaya, Nagaland, Rajasthan, Tripura and Uttar Pradesh. In the remaining States and Union Territories of the country, a second dose of measles will be given in the routine immunization programme at 16-24 months of age. The first phase of the campaign was carried out in 45 districts of 13 states from November 2010 to May 2011. Overall, 12, 076,836 children 9 months to 10 years of age were vaccinated, representing an estimated coverage of 86%. The one exception, Uttar Pradesh, will conduct its Phase 1 campaign from December 2012. Through these campaigns, the Government of India hopes to prevent an estimated 60,000 to 100,000 children deaths per year and ensure a measles-free future for Indias children.
Anuradha Gupta Joint Secretary, RCH Ministry of Health and Family Welfare
PROGRAM
Madhya Pradesh conducts 2ndphase of campaign in 7 districts
On September 19, 2011, Madhya Pradesh kick-started the second phase of the measles catch-up campaign in 7 districts of the state: Ashok Nagar, Bhind, Datia, Guna, nd Gwalior, Morena, and Seopur. The coverage in the 2 phase has exceeded 80% in most districts but coverage gaps remain. Using information from rapid convenience surveys to identify low coverage areas, Madhya Pradesh is continuing the campaign in an attempt to reach at least 95% coverage.
North East also begins 2ndphase of campaign, with Manipur going ahead despite an extensive economic blocade
North Eastern states comprising Arunachal Pradesh, Assam, Meghalaya, Manipur, and Nagaland, have also started the second phase of the measles catch-up campaign, in spite of a number of social and geographic difficulties.
Dec.2011
Jan. 2012
Feb. 2012
Remark
Assam Bihar Chhattisgarh Gujarat Haryana Jharkhand Madhya Pradesh Manipur Meghalaya
26 38 18
1 5 9 5
21 24 50 9 7
5 5 5 1 1
7 Dist (19th Sept) 4 Dist (17th Oct) 6 Dist (10th Oct - 3 dist, 17th Oct - 3 dist) 10 Dist (10th Oct)
11 33 4 72
1 5 1 0
5 Dist (5th Dec) 2 Dist (6th Jan) 3 Dist (3rd Dec) 1 Dist
Page 2
COMMUNICATION
Media:Workshops were conducted for electronic and print media. They were briefed about the campaign and appeal was made for wide coverage. There was wide coverage of the campaign the following day in all papers and media.
Advocacy:Partners meet with District Collector of Ashok Nagar and discuss about the campaign logistics. Joint Appealby Commissioner Health and ICDS was circulated to all the concerned departments. A copy of the appeal was given to all AWCs, ASHA workers, HWs and other stakeholders. Mikingwas done using autorickshaws in urban areas and cycle rickshaws in rural areas.
Invitation cards were distributed to the parents at homes by the AWW and ASHA workers and in all schools.
Posters: Besides vaccination sites, posters were pasted in public places in urban and rural areas.
OTHER IEC ACTIVITIES Hoardings: 4 hoardings erected in urban area (Collectorate, Civil Hospital Morar, Janakganj dispensary, and Hazira civil hospital). 4 in the bock headquarters. Wall Writings in 300 locations in urban areas; 190 locations in rural areas. Pamplets: More than 50,000 pamphlets distributed through newspapers. All health workers were also given pamphlets and instructed to distribute them in homes in their respective areas while doing one-toone communication. In rural areas, the Deendayal Chalit Aushadalya van was used to distribute the pamphlets apart from house to house distribution by workers.
Letter for telephone dial tone: Dial tone on all BSNL phones saying:Get every child 9 months to 10 years old vaccinated at the nearest school or anganwadi centre with the measles vaccine during the Measles SIA Campaign from 19th September to 9thOctober 2011. (This ran for 2 hrs from 810 am every day.) SMS: Sent to more than 4 lakh mobile subscribers of Gwalior district requesting them to get all the children 9 months to 10 years vaccinated. Planned to be repeated at different intervals. Film Show: Through the Deendayal Chalit Aushodalya in villages, films were run in different areas using projectors. Scroll on Local TV (Den Network Exclusive):Scroll with message In Gwalior district Measles SIA campaign is being run from 19 Sep 2011. Get your child vaccinated and protected during the campaign. This scroll was run approximately 2-3 times every 5 minutes, which is for about 900 times in a day. LCD Rath: A van was converted and fitted with an LCD TV on board. Films regarding measles were shown at prominent locations. Announcements were done during the day time. Phone-in Session: At the end of the School Sessions and before the Outreach Session, parents could phone-in and ask about the details of the campaign or about any other concern that they had. FM Radio (Lemon): Message from the CMHO broadcast on FM radio for a week preceding the campaign.
Page 3
COMMUNICATION
Good practices
Planning Communication microplans with school, outreach, hard to reach areas, HR, budget and vaccine logistics well developed. Regular DTF meetings were held to review progress and remedial action taken. Rapid Convenience Assessments were done to assess coverage. Significant vigil by state and district health officers SIO, JD (FW), CMO and DIO. Response was prompt. Training Advanced refresher training of ASHAs and AWWs on IEC and mobilization helped in motivating family and stakeholders. Media Media workshops ensured good media support and coverage. Advocacy Village councils/churches motivated community. Good inter-sectoral coordination among Health and other departments (Edu, WCD, PRI, SWD, Dept of Comm Medicine, Reg Inst of Med Sc). Appreciable coordination with para-military forces for immunization in high-insurgent areas. Additional budget provided to SDMO & Planning Units for advocacy and coordination meetings with other departments. Social Mobilization DC sent letters to VHSCs and Village Chiefs seeking support. Posters were localized having appeal of local kids; banners were used in large numbers and miking in campaign areas. Innovative IEC campaign, on local TV channel through local film stars, running advt. on local cable TV network.
Haryanas media workshop for 2nd phase was well attended and receives extensive positive reporting
Produced by
Immunization Division
Ministry of Health and Family Welfare Government of India Nirman Bhawan, New Delhi For feedback & more information, please contact: Dr Ajay Khera, DC, Child Health and Immunization Dr Pradeep Haldar, DC, Immunization
Email: riindia2008@gmail.com
Call: 011-23061281 Supported by
Page 4