ADVG17005

The Business of Advertising

Activity 1 – Agency Role

The following activity is to be submitted on SLATE by end of class. (Bonus mark 1%)

In today’s lecture, the different departments and roles in an advertising agency were discussed.
While watching the videos on what each of the jobs involves, think about which job you are
most interested. Then complete the following activity.

1. Which ad agency job do you think you would like to do the most? Why?
If I got a chance, I would like to enroll in creative department as in that department I can
get opportunity to present my imaginative ideas and creative skills which will uplift
brands reputation.

2. What are some of the things you would be doing if you were hired to do this job in an
agency?
Well, I would probably like to support design department by conducting visual research
to gather trends and references relevant to specific design projects or by assisting in
preparing assets, such as logos, images, illustrations and many more.

3. Which of the jobs was the least attractive to you? Why?

According to me, the least attractive job in ad agency is the role of Account Executive
because they often have to work high pressure environments, juggling with multiple
clients. Another main reason is tight deadlines to meet as I am unable to work under
stressful conditions.