BS-

COMMERCE
CURRI
CULUM

GOVERNMENTCOLLEGEOFMANAGEMENTSCI
ENCES
SANGOTASWAT
Af
fi
li
atedwi
th
UNI
VERSI
TYOFSWAT
2017
0
 GOVERNMENTCOLLEGEOFMANAGEMENTSCI
ENCESSANGOTA
UNI
VERSI
TYOFSWAT

Bachel orofCommer ce(BSCOM)

The BS COM degr ee program is st ar t
ed t o provide oppor tunit
ies t ot he
student swi t
hdiverseeducat i
onalbackgr ounds( humani ti
es, science, artsand
commer ce)whowantt ostartthei rcar eeri nt hef iel
dofcommer ceand
business.Theschemeofst udiesi sdesi gnedt omeett hedy nami cmar ket
demandsi nthefieldofcommer ceandbusi ness.Thepr ogr am cur ri
culaof fer
thest udentsoppor tuni
tytogai nknowl edgeandski l
lsr el
evantt ot hef i
eld.The
curriculaaredesi gnedt oimpar ttheor eticalknowl edgei nsubj ectsi ncluding
funct i
onalEnglish,oralandwr i
tt
encommuni cation,Paki stanst udi
es,I sl
ami c
studies,economi cs,accounting,management ,resear chandt eamwor kand
i
ncul cateski l
lssuchascommuni cation,l eadership,anal ytical,quant itat
ive
met hods,anddeci sionmaki ng.Thepr ogram isf lexibleint ermsofof f
ering
speci al
izati
onsi nAccount i
ng& Fi nance,Mar ket i
ngandHumanResour ce
Management .Thepr ogram isaimedt oenabl est udent stobui l
dandmai ntain
balancebet weent hetargetsofeconomi csuccessandt hel imitati
onsof
i
ncr easingsocialandenv i
ronmental responsi bil
it
y .

SchemeofSt udy
Ast udentofBSCommer ceisrequir
edtocompl et
e132Cr edi
tHours.Besides
course wor kthey hav et o complete eight(08)weeks inter
nshipi n an
organizati
on ofr epute orunder go a resear
ch repor
t.The weightage of
i
nternshipandr esearchr epor
tisequalt osix(06)credi
thours.Thenor mal
durati
onf orthecompl etionoft heprogram iseightsemesterswhichshall
compl etei
nfoury ear
s’per i
odoftime.

Degreet
obeAwar ded
(i
) BSCommer ce( Account i
ngandFi nance):ASt udentwhot akesatl
east
30Credi
tHourCour seslistedunderAccountingandFi nanceincl
uding
18Credi
tHour sofRequi redAccounti
ngandFi nanceCour ses.
(i
i) BSCommer ce( HumanResour ceManagement ):AStudentwhot akes
atleast30 Cr editHourCour ses li
sted underHuman Resour ce
Managementi ncluding18Cr editHoursofRequi r
edHumanResour ce
ManagementCour ses.
(i
ii
) BSCommer ce( Mar ket
ing):A Studentwhot akesatl east30Cr edi
t
HourCoursesl isted underMar keti
ng i
ncluding 18 CreditHoursof
Requi
redMar keti
ngCour ses.

Eli
gibi
li
tyforAdmissi
on
CandidateswithF.
AandF. Scorequi
val
entquali
fi
cat
ionsandhavingatl
east
seconddi v
isi
onsecur
ing45%marksinaggregat
eareeli
gibl
etoapply
.

Assessment
Students’levelofunderstandi
ngi never
ycour seisevaluatedt hr
ougha30
mar ksMi d-
term Examinat
ionhalfwaythroughthesemest erfol
lowedbya50
mar ksfinalexami nat
ionatt heend ofsemest eraswel lasa20 mar ks
assignment /quizteststhustotali
ngtoa100mar ksassessmentf oreach
subject
.Inaddi t
ion,st
udentsarerequi
redtotakeupanyoneoft heinter
nship
orresearchpr oj
ectworthof6cr edi
thoursforthesuccessfulcompleti
onand
1
at
tai
nmentofthei
rTwo-YearsMast
ersinCommercedegr
ee.
BS-COMMERCEPROGRAM SCHEMEOFSTUDI ES
SEMESTERS:EI
GHT
TOTALCREDITHOURS:132
Br
eakupoftheSubject
s:
Semest
er1:
1.ISL311I
slami y
at
2.PST312Paki st
anSt udies
3.ENG313Busi nessEngl ish
4.MATH314Mat hemat icsinCommer ce
5.COMP315I ntroduct i
ont oInfor mati
onTechnology
6.COM 316Fundament alsofCommer ce
Semest
er2:
1.COM321Pr i
nciplesofFi nanci alAccounting
2.ECO322Mi croEconomi cs
3.ENG323Communi cationi nCommer ce
4.MATH324Quant i
tativeTechni quesi nCommerce
5.MGT325ManagementI nformat i
onSy st
emsinCommer
ce
Semest
er3:
1.MGT431 Pr inciplesofManagement
2.COM 432 Intermedi ateFi nanci alAccounti
ng
3.ECO433 Macr oEconomi cs
4.HRM 434 HumanResour ceManagement
5.SOC435 Soci ology
Semest
er4:
1.COM 441EconomyofPaki stan
2.FIN442Fi
nanci alManagement
3.COM 443HumanBehav iour
4.MKG444Pr inciplesofMar keting
5.STAT445St ati
sticsf orCommer ce

Semester5:
1.COM 551 Manager ialEconomicsandtrade
2.COM 552 Resear chmet hodinCommer ce
3-6.AtleastThreeCourses( 09credi
thours)f
rom t
hel
i
stofmaj
orcour
sesi
nthe
fi
eldofr
especti
vespecial
izati
on

¬¬¬¬¬Semest er6:
1.PHIL561Logi c
2.COM 562Adv ancedResear
chMethods
3-6AtleastThreeCourses(09cr
edi
thours)f
rom t
hel
i
stofmaj
orcour
sesi
nthef
iel
d
ofrespecti
vespeciali
zat
ion

Semester7:
1.COM 671Ent r
epreneur
shi
p
2-6Atleast04courses(12cr
edi
thour
s)f
rom t
hel
i
stofmaj
orcour
sesi
nthef
iel
dof
respect
ivespeci
ali
zati
on

Semest er8:
1.COM 681Leader shi
pGovernanceandAccountabil
i
ty
2-5Atleast03courses(09credi
thours)f
rom t
helistofmaj
orcour
sesi
nthef
iel
dof
respecti
vespeci
ali
zati
on
3.Inter
nship/
ResearchProj
ect

2
 er5tht
Semest o8th-Li
stofMajorCour
ses
(Requi
redandOpti
onal)
AccountingandFi nance:
Required
1.COMA553Cor por at eAccount ing
2.COMA 554Tax ation
3.COMA555CompanyLaw
4.COMA563Audi ting
5.COMA564CostAccount i
ng
6.COMA565MoneyandBanki ng
Optional
1.COMA556Capi talMar ketsi nPakist an
2.COMA557Fi scal Management
3.COMA558Cor por at eTax ation
4.COMA559Commer cialBankFi nancial Management
5.COMA566Cor por at eFi nance
6.COMA567Val ueChai nCost ing
7.COMA568I nter nat i
onal TradeFi nance
8.COMA569I slami cBanki ng
9.COMA672Account ingI nfor mationSy st ems
10.COMA673Adv ancedFi nanci alAccount i
ng
11.COMA674Account ingf orSpeci al
izedConcer ns
12.COMA675I nv est mentManagement
13.COMA676St rat egi cFi nanci alManagement
14.COMA677CostManagement
15.COMA678Comput erBasedAccount i
ng
16.COMA679Publ i
cFi nance
17.COMA682Pr of itPl anni ngandCostAnal ysi
s
18.COMA683Account ingf orMer gers&Acqui sit
ions
19.COMA684Fi nanci al RiskManagement
20.COMA685I nter nat i
onal TradeandGov ernance
21.COMA686I nter nat i
onal FinancialManagement
22.COMA687Economi cAnal ysis
23.COMA688Emer gingI ssuesi nFinanci alCr i
me
24.COMA689Adv ancedAccount i
ngTheor y

HumanResourceManagement :
Requi
red
1.COMB553St rategicManagement
2.COMB554Compensat i
onManagement
3.COMB555Indust ri
al Law
4.COMB563Inter nat
ional HumanResour ceManagement
5.COMB564Indust ri
al Relati
ons
6.COMB565Tr ainingandDev el
opment
Opti
onal
1.COMB556Or ganizati
onal Behaviour
2.COMB557LabourMar kets
3.COMB558Tot alQual i
tyManagement
4.COMB559I nt roductiont oSupplyChai nManagement
5.COMB566Or ganizati
onal Theory
6.COMB567Managi ngTeamsi nOr ganizat
ions
7.COMB568Cr oss-CulturalWor kExperi
ence
8.COMB569HumanResour ceManagementSy stems
9.COMB672HumanResour ceDev elopment
10.COMB673Indust rialManagement
11.COMB674ChangeManagement
3
12.COMB675ProjectManagement
13.COMB676HumanResour ceInformationSyst
em (HRI
S)
14.COMB677Global Frei
ghtLogist
icManagement
15.COMB678Resear chinHRIS
16.COMB682Semi narinHumanResour ceManagement
17.COMB683StrategicHumanResour ceManagement
18.COMB684Suppl yChainandOper at
ionManagement
19.COMB685Compar ati
veHumanResour ceManagement
20.COMB686LogisticManagement
21.COMB687Transpor tandInf
rastr
uctureFoundat
ion
22.COMB688ValueChangeManagement

Marketi
ng:
Requi
red
1.COMC553Mar ket ingManagement
2.COMC554ConsumerBehav iour
3.COMC555Commer cialLaw
4.COMC563Mar ket ingChannel s
5.COMC564E-Mar ket i
ng
6.COMC565SalesFor ceManagement
Opti
onal
1.COMC556Di st ributionManagement
2.COMC557Pr ocur ementManagement
3.COMC558Sel lingTechni quesi nBusi ness
4.COMC559I ntr oduct iontoE- commer ce
5.COMC566Ret ailing
6.COMC567Agr i Busi nessMar ket ing
7.COMC568Phar maMar keti
ng
8.COMC569Mar ket i
ngCommuni cati
ons
9.COMC672Br andi ngandCul ture
10.COMC673Adv er tising
11.COMC674ConsumerMar ket ing
12.COMC675Inter nat i
onal Mar ket i
ng
13.COMC676Mar ket i
ngFi nanci al Servi
ce
14.COMC677Ex por tManagementandMar ket
ing
15.COMC678Whol esal ing
16.COMC682Ser viceI ndust r
yManagement
17.COMC683Mar ket i
ngResear ch
18.COMC684Mar ket i
ngPl anDev elopment
19.COMC685Mar ket i
ngofNewPr oduct s
20.COMC686Ser viceMar keting
21.COMC6 87Semi nari nMar ket ing
*
NOTE:COMA,COMB,andCOMCrepresentspeci
ali
zati
oncoursesi
nthef
iel
dofAccount
ing
nance;
&Fi HumanResour
ceManagement;andMar ket
ingr
especti
vel
y.

4
CourseTitl
e: Isl
amiy
at
CourseCode: ISL311
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObj ecti
ves:
The course seeks toi ntr
oduce Islamic Teachi ngs rel
ated t
o economi c
behaviourandcommer ci
alact
ivi
ti
es.Itwoul dspelloutthemeasur estowards
establ
ishi
nganI slamicOrderbasedont helegalnor msandet hi
calvaluesof
Isl
am.Speci alemphasishasbeenplacedi nthiscour seonIslami
cOr i
entat
ion
foreconomi cbehavi
ourandcommer cial
transacti
ons.

Week1&2 Qur an;

Week3-5 Sunnah;
Week6-10 Fundament al
sofI slami cBelief;Thi
sWor ldandHer eaft
er;The
ConceptofKhal i
fah and t he responsibil
it
y ofman;Et hi
cal,
rel
igious,economi cal& pol it
icalconditi
onsofAr abia bef
ore
I
slam; Sirahoft hePr ophet( sall
-l
aho-al
aih-e-
wasallam);
Week11-13 FeaturesofI sl
ami cSoci et
y;Emphasi sonf air
ness,equityand
j
ust i
ce;Economi c Af f
airs:Prohibit
ion ofRi ba;Prohibi
ti
on of
Bri
ber y,TheftandHoar dingofWeal th;Prohibit
ionofDeception;
Prohibiti
onofHoar ding;Prohibiti
onofsel li
ngi t
emsnotowned
bythesel ler;
Ethical Behav i
or;
Week14-16 RoleofI slam inbuildingofhumancul t
ure

RecommendedText s:
Haq,M.Z.( 2001) .Int
roduct i
ont oAlShar i
aAlI slami a.I
slamabad:Al l
amaI qbal
OpenUni versi
ty.
Bhati
a,H. S.(1989) .Studiesi nIslamicLaw,Rel i
gionandSoci ety.New Delhi:
Deep&DeepPubl i
cations.
Far
khanda, N.M.( 2002).Islmi atforStudent s.Fer ozsons.
Usmani T.Islam andModer nEconomi csandTr ade( I
nUr du).
Ghazi
,M. A.Pr ohibiti
onofRi baandI nter
estFr eeMonet arySystem (InUrdu).
Hasan,A.( 1993) .Pr i
nciplesofI sl
ami cJur ispr udence.I sl
amabad:I sl
amic
Resear chInstit
ute, I
nt ernati
onal I
slami cUni ver
sity
.
Hameedul lah,M.Emer genceofI slam.Del hi,I
ndi a:Adam Publ ishers.
Hameedul lah,M.( 1992) .Musl im ConductofSt ate.Lahor e:KaziPublicati
ons.
Wali
ull
ah,M.( 1982).Musl im Jur isprudenceandt heQur anicLaw ofCr i
mes.
Islami cBookSer v i
ce.

CourseTitl
e: Paki
stanSt
udi
es
CourseCode: PST312
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObj ecti
ves:
Thiscoursehighli
ghtstheingredi
entsoftheideologyofPakist
aninhist
ori
cal
perspect
ive.Inthi
scontext,di
ffer
entphasesofPaki st
anmov ementhaveal
so
beendiscussed.Naturalandeconomi cresourcesofPakist
anhavealsobeen

5
i
ntr
oducedi
nsomedet
ail
.

Week1&2 I
deol ogyofPaki stan:Def i
nit
ion,Explanat i
on,&Ai ms; I
deologyof
Pakistani nthel ightoft hesay i
ngsofQuai d-
e-Azam andAl l
ama
I
qbal ;
Week3&4 Hi storicalBackgr oundoft heI deologyofPaki stan;Pr esidential
Addr essofAl lamaI qbal atAllahabad;
Week5&6 Paki stan Mov ement :Musl i
m Nat i
onhood,Ev oluti
on ofTwo-
Nat i
onTheor y;Elect i
onsof1946,Congr essBehav i
or&Tr ansfer
ofPower ;
Week7&8 IndependenceofPaki st
anandI ndia;Initi
alDif
ficul
tiesaf terthe
format ionofPaki stan;
Week9&10 Effortsf orExecut ion ofI slamicSy stem in Pakistan;Nat ural
Resour cesi nPaki stan;
Week11&12Communi cati
onI nfrastr
ucturei nPaki stan;Impor t
antI ndust r
ial
Product ionandt hei rEconomi cImpact ;
Week13&14Pakistan’ sMajorI mpor t
sandExpor ts;EconomicSel f-r
eliance;
Week15&16HumanRi ghts

RecommendedText s:
Rabbani ,
M. I
.(2005) .ACompr ehensi veBookofPaki st
anStudies,Lahore.
Akbar,S.Z.( 2000) .IssuesinPaki stan’sEconomy .Kar achi:OxfordUniversit
y
Press.
Wil
cox,W.( 1972) .TheEmer genceofBangl adesh.Washi ngton:Amer ican
Ent erprise,Insti
tut
eofPubl icPol icyResear ch.
Afzal,M. R.( 1988) .Pol i
ti
calPar tiesi nPaki stan,Vol .I,I
I& I I
I.Isl
amabad:
Nat ional I
nst i
tuteofHistorical andcul turalResearch.
MuhammadWaseem.( 1987).Paki stanUnderMar t
ialLaw.Lahore:Vanguar d.
Azi
z,K. K.( 1976) .Par t
yPolit
icsi nPaki stan.Islamabad:Nat ionalCommi ssion
onHi storicaland Cul tural Resear ch.
Zi
ri
ng,Lawr ence.( 1980).EnigmaofPol iti
calDev el
opment .KentEngl and:
WmDawson&sonsLt d.
Haq, Noorul .(1993) .MakingofPaki stan:TheMi li
taryPerspectiv
e.Isl
amabad:
NationalCommi ssiononHi stor i
cal andCul t
ur alResearch.

CourseTitl
e: Busi
nessEngl
ish
CourseCode: ENG313
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

Cour seObjectiv
es:
Intoday’smoder nandcompl exbusi nesswor ldt heroleoforalandwr i
tten
communi cationdoeshav eagr eati
mpact ,especi al
lyupont heaf fai
rsof
businessandcommer ce.Thecommandov erwr i
ttenandspokenEngl i
shi s
now consideredanecessi tyfort hebusinessgr aduates.I
tdoesequi pthem
wit
hnecessar yskill
sandapt i
tudet odealsuccessf ull
ywit
ht hecompl exand
chall
engingsi t
uationsar i
singoutofi nter-
personal ,andinterorganizat
ional
deali
ngs. The wi de occupat i
onalf i
elds like commer ce and business
managementar eaptt ohav etheirownpecul i
arcommuni cati
onaspect sand
i
ssues.Thust hesubj ectfunctionalEngli
shi nevitablydemandsasy stemat i
c

6
andcomprehensi
vest
udyoft
her
elat
edt
opi
cs.Themai
nobj
ect
ivesoft
his
cour
sear
e:

Week1&2 Vocabul ar y
:Ant ony ms,Sy nony ms,Homony ms- one- wor d
subst itution
Week3&4 Pract ical Gr ammar - Sent ence St ruct ure: ty pes of
sent ences - based on f unct ion e. g. I nter rogat ive
sent ences,based onst ructur ee. g.Si mpl e,Compound
compl ex,Tr ansfor mat ion,Inv er sionsent ences,Par t
sofa
Sent ence -subj ect ,pr edicat e,.compl ement s,di rect
i
ndi rect obj ecti
ve, Rul es f or st r
uct uring sent ences,
Phr ases t ypes and f unctions,Cl auses -t ypes and
funct ions
Week5&7 Par tsofSpeech: Maj orwor dcl asses, Nouns-t hei rfur ther
classi fi
cat i
ons( regul ar,count abl e;uncount able;si ngul ar
;
plural),Pr onouns.-wi thf urthercl assi f
icat ions,
Ver bs-emphasi sont hreef or msofv erbs,Adj ect i
v es-
withf urt
hercl assi fi
cat i
on-t hr eedegr eesofcompar i
son,
Adv er bs-wi thfur thercl assificat i
ons.
Mi norwor d classes:Pr eposi tion,Conj unctions -wi th
further cl assif
icat i
ons, I nter j
ect ions, Auxi li
ary v er bs,
Det ermi ners,I nfiniti
v e,Par ticiple;Ger und,Geni tives -
typesandf unctions.
Week8&9 Tenses–Ty pesandusesSt ruct ur eoft ensesFunct ion,
Conv ersionintonegat iveand i
nt errogat i
v e.
Week10&11 Act i
v eandPassi vev oice-t heiruseRul esofconv er sion.
Week12&13 DirectandI ndirectspeech-usei ncommuni cati
onRul es
ofchangi ngnar rat i
on
Week14&15 Articles:Def ini
te,I ndef ini
te Rul es f orpr operuse of
Ar
ti
cles
Week16 Composit
ionandcompr
ehensi
on:useandr
ulesPr
éci
s
Wri
ti
ng,EssayWr
it
ing

RecommendedTex ts:
Chil
ver
,J.( 2002) . English f or Business:A Funct ionalAppr oach,
(2ndEdition).D. P.Publi
c ationLimited.
Swan,M.( 2005) .Pr acti
calEngl ishUs age,(3rdEdi
ti
on)
.Ox for
dUni v
e r
sity
Pre ss.
Barr
y,R.E.( 1987) .Bas icBus i
nessEngl i
sh,( 2ndEdit
ion).Prent
ice-Hall
I
nc .
Wren&Mar ti
n.( 2007) .HighSc hool ,Engli
shGr ammar&Compos it
ion.S
Chand&CompanyLi mited.
Di
xon,R.M.( 1992) .A New Appr oachto Engl i
shGrammar ,onSemant i
c
th
Principl
es.(4 Edi ti
on)ClarendonPr ess

CourseTitl
e: Mathemat
icsi
nCommer
ce
CourseCode: MATH314
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

7
Cour seObjectives:
Uponcompl et
ionoft hiscourse,studentsareexpect ed to beabl et o( i)
Devel opanunder standingandt heapplicat
ionofskill
sr equi
redf orselected
mat hemat i
calconceptsencount eredinbusinesssituat
ions;(ii
)Increaset he
student’scompet encyi nfundamentalandar i
thmeticskill
sthroughpr actical
applicati
on;( i
i
i)Pr ovi
de wi ththe background in mat hematicalmet hods
requiredforothercoursesinBusiness,Economi csandCommer ceetc.

Week1&2 Basi cAl gebr a;Fact or i

zation;Al gebr aicFr act i
ons;Rat ios
andPer cent ages.
Week3&4 Equat ions:Basi cConcept s;Oper ationsonanequat i
on;
StatementofPr oblems
Week5 Simul taneous Equat ions:Basi c Concept s;Sol ution of
Simul taneousequat ions;Equat ionwi t
ht hreeunknowns;
Two equat i
ons i n t hree unknowns; St at ement of
Probl ems
Week6&7 Quadr aticEquat ions:Def i
niti
on; Soluti
onbyFact orizat i
on;
Solut i
onbycompl etingt hesquar es; Soluti
onbyQuadr at i
c
For mul a;Di scriminantandnat ureofr oots;St at ementof
Probl ems.
Week8&9 Logar ithms:Def i
nition.;Rul es f orchar act er i
st ics and
mant i
ssa; Use of l ogar it
hmi c t ables; Met hods of
Interpolat ion; Lawsofl ogar it
hm; Appl i
cation.
Week10&11 Mat hemat icsofFi nance- I
:Per cent ageMar k- up;Si mpl e
Interest and Pr esent Val ue;Di scount ing Negot i
able
Instrument s;Equi valentVal uesofDi fferentDebt sand
theirPay ment s.
Week12&13 Mat hemat icsofFi nance- I
I:Def init
ion,CompoundI nterest
and Compound Amount ;Use ofCompound I nterest
Tabl es;Number of Per iods and t he I nt er est Rat e;
Effect i
ver ate ofI nt erest ;Equi v
alentr ate ofI nt erest;
Depr eciat ionbyReduci ngBal anceMet hod;Pr esentVal ue
For mul a; Discount i
ngofNon- InterestandI nter estBear ing
Not es.
Week14&16 Mat hemat ics of Fi nance- I
II
: Annui t
ies - -
- Def initi
on;
For mul af ort hesum ofAnnui ty;UseofAnnui tyTabl e;
Relat i
onshi p bet ween R,S,N and I ;Si nki ng Fund;
Depr eciat ionbySi nki ngFund;For mul af orPr esentVal ue
ofAnnui ty;Rel ati
onshi pbet weenR, PandN; Amor tization
ofDebt ;Depr eciati
onbyAnnui tyMet hod;Pur chasePr i
ce
ofBondsandDebent ures; Annui tyDue; Perpet ui ty.

RecommendedText s:
Cl
endenen,G. ,&Sal zman,A.S.( 2014).BusinessMat hemati 13thEdi
cs,( ti
on)
.
Pearson.
Wil
li
ams,E.W. ,& Reed,H.J.( lat
estEditi
on) .Fundamental
sofBusi ness
Mathemat ics,HawkesLear ni
ngSy st
ems.
Bl
uman, A. ( 2006) . Business Mat h Demy st
if
ied. USA: McGr aw-Hi
l
l
Prof
essional .
Si
ddiqui,A.N.( 2014/15).Business Mat hemat i
cs.Lahore:Pak.Azeem
Academy .
Sl
avin,S.
,&St ouffer,
T.(2006- .Busi
07) nessMat h.NJ, USA:Wil
ey.

8
 r
d
HasanM.M.& Mi r
za.A.M.( 1995).Busi
nessMathemat
ics,(
3 Edit
ion)
,
Karachi,FarooqKit
abGhar .
Budni
ck,F.S. ( 1993).AppliedMat hemati
csforBusi
nessEconomi
csand
SocialSciences,
(4thEdit
ion)
.McGraw-Hil
l
.

CourseTitl
e: Int
roduct
iont
oInf
ormat
ionTechnol
ogy
CourseCode: COMP315
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

Cour seObjectives:
Thest udentsaftersuccessfulcompl eti
onwi l
lbeabl et o:(i
)answerquest i
ons
regarding comput ersin gener al– comput ers’har dwar e and per i
pherals;
Concept sregardingsoftware–i tstypes,basicoper ations,basicOSconcept s,
OSi nstal
lati
on.I
ntroducti
ontov ariousAppl i
cati
onPackages:Li stthepr i
ncipal
featuresofawor dprocessingpr ogram ( MS-Wor d)andSpr eadsheets( MS-
Excel);(i
i
)mani pulatedatainrepor t
susingdat abaset ables(MS- Access);and
(i
ii
)pl ananddesi gnapr esentati
on( MS- Power Point).Setupacomput erf or
Wor ldWi deWebconnect i
on;Usee- mailtosend/r eceivemessagesandf i
le
attachment s;
Concept sofon-li
nedi scussiongroups, vi
deoconf erencing.

Week1 Introduct i
ont oComput ers;Comput er,
itscharact
eri
sti
cs,hist
ory,
gener ationsofcomput er
s;
Week2 Comput erHar dwar e and i t
s peri
pher al
s;New har dware and
per i
pher al’
s inst allati
on ( Hands-On); Basic Architect
ure of
Comput erSy stem;
Week3 Sof tware– i tst ypes,basi c oper at
ions;Generali nst
all
ati
on
guidel i
nes( Hands- On) ;
Week4 Heal thy Comput i
ng;Concept s on Comput erVirus,Wor ms,
Hacki ng, Spam;
Week5 Introduct i
on to OS ( MicrosoftWindowsXP) ;Basi
cconcept s
regar di
ngSy stem Sof twar eandOS;OS( Windows)I nst
all
ati
on
andRepai r
;
Week6 UsingWi ndowsEnv i
ronment .(Hands-On);
Week7&8 Wor dProcessi ngBasi cs;
Week9 Spr eadsheetAppl ications;
Week10&11Dat abaseAppl i
cat ions;
Week12&13Present ationst hroughPower Poi
nt;
Week14 Net wor k&Net wor kingBasi cs;
Week15&16Internet&E- mai l

RecommendedText s:
Nort
on,P.( 2006).Intr
oduct
iontoComputer
s,(6thEdi
ti
on).I
rwi
nMcGraw-
Hil
l
Publ icat
ions.
Perr
y,G.( 2013).SAMsTeachYour sel
fMicrosof tOff
iceXP i
n24Hours,
rd
(3 Edi ti
on).SAMSPubl i
shi
ng.
Perr
y,G.( 2002) .SAMsTeachYour sel
fMicr
osoftWi ndowsXPi n24Hour
s,
(2ndEditi
on).SAMSPubl i
shi
ng.

9
 nd
Cruml
ish,C.(1997).TheABCsoftheInt
ernet,(2 Edit
ion).Sy
bexInc.
Ramon,A.,Mat a-Tol
edo,Paul
i
ne,K.,&Cushman.( 2000).Schaum'sOut
li
neof
Int
roduction t o Comput er Science(Lat
est Edi ti .
on),
McGraw-Hi
l
l
Professi
onal

CourseTitl
e: Fundament
alsofCommer
ce
CourseCode: COM 316
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObjecti
ves:
Thiscoursewil
lenabl
ethestudent
stounder
standthenat
ureandimport
ance
of business, t
he format
ion and the functi
ons of var
ious busi
ness
organi
zati
ons.

Week1 I
ntroduct i
ont oBusiness;
Week2 SolePr oprietor
ship;
Week3 Partnership;
Week4 StateOwner shi
p;
Week5&6 Joi ntStockCompany ;
Week7 Combi nations;
Week8 I
nsur ance;
Week9 Customs&Exci se;
Week10 StockExchange;
Week11&12Secur i
ti
esandExchangeCommi ssi
onofPaki
stan(
SECP)
;
Week13&14CentralDeposi tar
yCompany(
CDC);
Week15&16ProduceExchange

RecommendedText s:
Madura,J.(
2010) .Introducti
ont oBusiness.Paradi
gm Pub.
Ali
,M.H.(l
atestEdition).BusinessOrganizati
on.Lahore.
Nasir
,M.S.(latestEditi .I
on) ntroduct
iontoBusiness.Lahore.
CompaniesOr dinance1984.
Securi
ti
esandExchangeCommi ssi
onofPaki st
anAct, 1997.
Centr
alDepositorsAct ,1997

CourseTitl
e: Pr
inci
plesofFi
nanci
alAccount
ing`
CourseCode: COM 321
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObject
ives:
Thestudentswillbeablet odevel
opaclearunderstandi
nghow tor
ecor
da
tr
ansact
ionindiff
erentt
ypesofbusinessRecogni
ze,underst
andandmai
ntai
n
di
ffer
entaccountsofbusinessaccor
dingt
ot hest
andards.

Week1 I
ntr
oduct
ion t
o Busi
ness,Commer
ce,Tr
adi
ng,Fi
nance and
10
 Financi al Instit
ut ions;
Week2 Intr oduct iont oaccount i
ngandaccount i
ngi nfor mat ion;
Week3 Account ing concept s and conv ent ions:I AS- 1,The I ASB and
financi al repor tingI FRS- 1;
Week4 Fiel d ofaccount ing.Account ing t er mi nol ogy ;I ntr oduct i
on of
Account ingcy cle.Account i
ngequat ion; Week5Recor ding t he
busi nesst r
ansact i
on:sour ces,r ecor dsandbooksofor i
ginal
ent ryJour nal,Ledgeraccount ing&Tr ial Bal ance;
Week6 Fr om Tr ialBal ancet oFi nanci alSt at ement s:incomest atement
singl eandmul tiplest epi ncomest at ement ,Bal anceSheetand
classi f
iedbal ancesheet ;
Week7 Adj ust ingent ries:Cont raAccount s,Accr ual sandpr epay ments,
adj ust ingt ri
al bal ance;
Week8 Ev ent saf t erthebal ancesheetdat eI AS- 10; Week9 Speci al
j
our nal sf orrepet i
t i
vetransact ion, t hei rty pesandf or mat s;
Week10 Subsi di ar yledger sandCont rolaccount s,f orsal es,pur chases,
transact ions;
Week11 Cl osi ngent ri
es:t empor aryandper manentaccount s,postcl ose
trial bal ance, rev ersingent riesandWor ksheet ;
Week12 Account ing f or Mer chandi sing concer ns: pur chase, sal es,
Di scount s,r etur ns and al lowances,FOB dest inat i
on,FOB
shi ppi ngpoi nt,Costofgoodssol d;
Week13 Inv ent or iesandi tst ypes,i nv ent or yv aluat i
onmet hodsandi t
s
assumpt ions.I nv entoriesI AS-2; St atut or yr egul ations;
Week14 Cur rentasset st reat mentandcur rentl iabi l
itiesI AS- 13;
Week15 Inter nal cont rol ofcash, Bankr econci li
at i
on, Cashbook;
Account ingf orNot eRecei v ablesandNot ePay abl es;
Week16 Account ing f orr ecei vables,Bad debt s:di rectand al l
owance
appr oach Pr ov i
si on and r eser ve;Par tner ship account s wit
h
ref erence t o Par tnership Act -1932 For mat i
on, Admi ssion,
Ret irement ,Deat h, profitdistri
but ionandDi ssol ut i
on

RecommendedText s:
Chiappetta,L.
W.( 2005).Fundament alsofFi nancialAccounti
ng,(17thEdi
ti
on).
McGr aw-Hil
lIr
win.
Meigs,W. B.,Johnson,C. E.,&Mei gs,R. F.(2003) .Accounti
ng;thebasi sof
t
h
businessdecisi
ons, (
11 Edi t
ion).McGr aw-Hill.
Maqbool ,M.( 2005).Account i
ngSt andards&Fi nancialReport
ing,Technical
ReferenceManualVol ume-IandVol ume-II
.PBPpr of
essi
onal educati
on.
Wil
d,J. ,Shaw,K. ,& Chiappet t
a,B.( 2014).Fundament alsofAccount i
ng
Pri
ncipl 22ndEdi
es.( t
ion).McGr aw-Hill
Educat ion.

CourseTitl
e: Micr
oEconomi
cs
CourseCode: ECO322
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

Cour
seObject
ives:
Oneofthemai
nobj ect
ivesi
stomakestudent
sunder
standwhatishappening
i
ntherealwor
ldatagr assrootl
evel
.Thi
scoursewi
llenabl
estudents:(
i)to

11
understandbasicandf undamentalknowledgeandtermsofEconomi c;(
ii
)to
haveawar enessofini
tialdemandandsuppl yconceptsandt heconceptof
productionandcostofpr oducti
on;and(i
ii
)tobroadenstudent
s’imageabout
thediff
er entt
ypesofmar ketcompeti
ti
ons.

Week1&2 Basi ceconomi ci deas;Scar cit

y ,choi ceandr esour ceal locat i
on,
mar ket ,plannedandmi xedeconomy ,themar ginanddeci sion
maki ngatt hemar gin, product ionpossi bili
tycur ves, posi ti
v eand
nor mat i
veeconomi cs;
Week3-5Demand, Supplyanal ysis; Lawofdemandandsuppl y,i
ndi vidualand
mar ketdemandcur vesandsuppl ycur ves,conceptofel asticit
y
alongwi ththeirbusi nessr elevance, consumer ’ssur plus;
Week6&7 Theor yofconsumerbehav i
or;Car dinal/uti
li
tyappr oach,l aw of
dimi nishing mar ginalut i
li
ty,l aw ofequi ty,mar ginalut ili
ty,
ordinal /i
ndiff
erencecur veappr oach,pr opertiesofi ndifference
cur ves,consumer ’
sbudgetl i
ne,shi ft&consumer ’
sequi libri
um,
price, i
ncomeandsubst i
tuti
onef fect;
Week8&9 Theor yofpr oduct i
on;Pr oductionf unction,shor trun&l ongr un
product i
onf unction,pr oduct i
onwi thonev ariable,andwi t
ht wo
variabl es,i
soquant s, retur ntoscal eandr eturntoscope;
Week10&11Costofpr oduction;Di fferentcostconcept s,costanal ysisi n
shor trunandi nlongr un;
Week12-14 Mar ketst ructure;Per fectcompet iti
on,monopol y,i mper fect
compet i
ti
on, ol
igopol y;
Week15&16Labour mar ket; Demand f or l abour , Labour ’s mar ginal
product i
vit
y,suppl yofl abour ,wager atedet ermi nat i
on,S/ R,L/ R
suppl yofl abour ,fact or sinfluenci ng,r oleofgov ernmentand
l
abouruni onal ongwi tht heconceptoft r
ansf erear ningand
economi crent

RecommendedText s:
Pi
ndy ck,R.S. ,Rubinfeld,D. L.,& Meht a,P.L.(2008).Mi cro Economi cs,
t
h
(7 Edit
ion).Pearson.
Gould,J.P.,
&LazearP.E.( 2001).MicroEconomics,6thEdi
( t
ion).A.
I.
T. B.
S.
th
Hail
stone,J.T. ,&Mast rianna,V.F.( 2004).BasicEconomi cs,(13 Editi
on).
Thomson.
Domi ni
ck,S.( 2004).Mi croEconomi csTheoryandAppl icati
ons,(4thEdi
ti
on).
NewYor k:OxfordUni versi
tyPress.
Vaseer,H.U.(2012) .Fundament alofEconomics.Far
hanPubl isher.

CourseTitl
e: Communicat
ioni
nCommer
ce
CourseCode: ENG323
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

Cour seObj ecti

ves:
Intoday’smoder nandcompl exbusi
nesswor l
dt heroleoforalandwr i
tt
en
communi cationdoeshav eagr eatimpact,especial
lyupont heaffai
rsof
business and commer ce.The command ov ert hi
s deli
cat
et oolis now
consideredanecessi t
yf ort
hebusinessgraduates.Itdoesequipthem wit
h

12
necessar
yskil
lsand aptit
udet o dealsuccessfull
ywitht hecompl exand
chal
lengi
ngsituat
ionsari
singoutofi nter-
personalandinter -
organi
zati
onal
deali
ngs. The wi de occupationalfields l
ike commer ce and busi ness
managementar eapttohavet heirownpecul i
arcommuni cationaspectsand
i
ssues.Thusthesubjectofbusi nesscommuni cati
oninev i
tablydemandsa
syst
ematicandcomprehensivest udyoftherel
atedtopi
cs.

Week1&2 Int
roduct i
on and i mpor t ance of ef fecti
v e busi ness
communi cation; Pr ocess of communi cation and
miscommuni cat i
on;El ement sandconcept sofcommuni cation;
Gener al communi cat ion; Maj or aspect s and i ssues of
communi cation; Nonv erbal communi cat i
on;
Week3 The7C’ spr inci plesofcommuni cat i
on;How t oi ntegratet he
qual i
tiesi nt hemessages; Week4 St eps i n pl anni ng
effect i
v e busi ness messages;Basi cor gani zation,orpl an of
busi ness wr itings;Begi nni ng and endi ng oft he message;
Effect i
v ecomposi tionoft hemessage;
Week5 Direct r equest s and i nqui r i
es;Cl aims and r equestsf or
adjust ment s; Request l etter r egar ding r outine busi ness;
Invitations, order sandr eser v ations;
Week6 Good news and neut ralmessages;Fav or
abl er eplies tot he
request ;Pl anni ngf orbadnewsmessages;Unf av orabler eplies
torequest s;
Week7 SolicitedSal esl etters; Unsol icitedsal esLet t
er s;
Week8&9 Why col lection l etters? ;Ri ghtat titude f orcol lection let t
er s;
Collect ionst agesandwr iti
ngappr oaches;Appealt ogoodwi ll
,
pri
deandf inal thr eat;
Week10 Officiall ettersandI nt er-Of ficeMemos;Par tsandcomposi tion
ofof ficial messages; Let ter sandEl ectroni cmai l;
Week11 Meani ngsandcl assif i
cat ionofbusi nessr epor ts;Mai npar ts,
termi nol ogiesofbusi nessr epor ts;Or gani zationandout li
neof
busi nessr epor t ;
Week12 Def i
nitionandi mpor t
anceofmar ketr epor ts;Basi ct er
ms,and
scopeofbusi nessr epor ts;Mai ncont ent sandst andar dlay outof
busi nessr epor ts;
Week13 Meani ngsandsi gnificanceofJobappl icat i
on;For m,andmaj or
cont ent sofResume;
Week14&15Nat ureandst yleofef fectivepr esent ation;Basi csofef fective
oral pr esent at ion; Descr iption and met hodol ogy ; Ef fective
l
isteni ng;
Week16 Pur poseofi nf ormat i
v espeaki ng;Or gani zationandout l
inesof
i
nfor mat ivespeech

RecommendedTex ts:
Bovee,(2013) .Bus i
nessCommuni cationToday ,(12thEdit
ion)
.Mc Graw-
Hill
.
Murphy,H.( 1997) .Ef fecti
ve Business Communi cati
on,( I
nter
nati
onal
Edition).Mc Gr aw-Hil
l.
Thi
ll
,J.V.,&Bov e e,C.L.(2003).Excell
enceinBusi nes sCommuni cati
on,
r
d
(3 Edi ti
on) ,Mc Graw-Hil
lInc.
Jai
n.(
2007) .Effecti
v eBusinessCommuni cat
i 14thEdi
on,( ti .Tat
on) aMcGraw-
Hil
l Education.

13
 t
h
C.
,B.
,R.
,( .Busi
2008) nessCommuni
cat
ion,
(8 Edi
ti .I
on) ndi
a.

CourseTitl
e: Quant
it
ati
veTechni
quesi
nCommer
ce
CourseCode: MATH324
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObj ectives:
Uponcompl eti
onoft hiscour se,st
udent
sareexpect edtobeabl eto:
1.Developanunder standingandt heappli
cationofskill
srequi
redf orsel
ected
mathemat i
cal concept sencount er
edinbusinesssituati
ons.
2.I
ncreaset hest udent’
scompet encyinf undament alandarithmeticskill
s
thr
oughpr act i
cal appli
cation.
3.Provi
dewi tht hebackgr oundi nmathemat icalmethodsrequiredforother
coursesinBusi ness, Economi csandCommer ceetc.

Week1 Differ ential Cal culus; Der iv atives; Funct i

onal Not ation;
Interpr etation of a Der ivat ive;Gr aphical I l
lust r
ati
on of a
Der ivat i
ve;
Week2 Der ivat i
veofapowerf unct i
on,const ant,sum ordi ff
erenceof
twoormor ef unct i
ons,pr oductofquot ientoft wof unctions,
speci alf unct i
ons ex and l og x ;Chai nr ul
e;Second or der
der i
v atives;
Week3 Mar gi nalAnal y sis and Der i
v at i
v es;Maxi ma and Mi nima and
point s of I nf l
ect i
on;Appl icat ion of Maxi ma and Mi nima,
Product ionuni tsr esultingi nmi nimum cost ;
Week4 Maxi mi zationofPr of i
t,Mosteconomi cor derquant i
ty;Par ti
al
Der ivat i
ves; Maxi maandMi nimaf orf uncti
onsoft wov ari
ables;
Week5&6 I ntegr al Cal cul us; Ant i-der ivat ives; I nt egration For mul ae;
Integr ationbychangeofv ariabl e;
Week7&8 Appl icat i
on of I ntegrat ion;Def i
niteI ntegr al;Appl i
cati
on of
Def initeIntegr al;
Week9&10 Mat r i
ces; Def initi
on; Oper at ion wi t
h mat rices, Addi tion,
Subt ract ion,Mul t
ipli
cat ion; Inv er seofamat r i
x;
Week11&12Solut ionofLi nearEquat ionbyMat r
ix;
Week13 LinearPr ogr ammi ng; Introduct ion; LinearInequal iti
es;
Week14 Quadr at i
cI nequal i
ties;Gr aphi calPr esent at i
on ofI nequaliti
es;
Graphi calMet hod ofLi nearPr ogr ammi ng;Maxi mizati
on of
Obj ect iveFunct ion;
Week15&16DualPr oblem andPr imalPr obl em;Mi nimi zationofObj ective
Funct ion;Si mpl exMet hodf orMaxi mizationPr obl ems;Simpl ex
Met hodf orMi nimi zationPr obl ems.

RecommendedText s:
Hasan,M.M. ,&Mi rza,A.M.( 2011).Busi
nessMat hemati 3rd Edi
cs,( tion)
.
Karachi:FarooqKi tabGhar .
Li
nd,D.,Marchal,W. ,&Wat hen,S.( .St
2014) ati
sti
calTechniquesinBusi ness
t
h
andEconomi cs,(16 Edi ti
on).McGraw-Hil
lEducat i
on.
Budni
ck,F.S. ( 2012).Appl iedMat hemati
csf orBusi nessEconomi csand
SocialSciences,(4thEditi
on),McGraw-Hil
l
.

14
Li
nd,D.A.
,Mar chal,W.G.,& Wathen,S.A.(2005) .Stat
ist
icalTechni
quesi
n
BusinessandEconomi cs.McGraw-Hi
llEducation.
Bowen,E.K.,&Starr,M.
K.(2005).BasicStat
isticsBusinessandEconomics.
McGr aw-Hi
ll
.
Lucey
,T.(2000).Quanti
tat
iveTechni
ques.Continuum.

CourseTitl
e: ManagementI
nfor
mat
ionSy
stemsi
nCommer
ce
CourseCode: MGT325
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

Cour seObj ecti

ves:
ManagementI nfor
mat i
onSy stemspr ovi
dest hef undament alconceptsofa
system.I tpinpoint
sthei mpor t
anceofi nf
ormat i
oni ntoday’
sor ganizat
ionand
ther ole,whi chITispl ayingint hisregard.Cour seal sodescr i
best hekey
features ofcomput erhar dware and softwar e.Besides this,itgiv es an
i
ntroduct i
ont othesignif
icanceofi nfor
mat i
ont echnology(IT)i
nbusi nessand
society.Alsopr act
icaltr
ainingi nevery-
daycomput ersoftwarepackageswi l
l
bepr ovidedt othestudents.

Week1&2 Introduct
iontoInformationSy stemsinBusi ness;
Week3&4 Fundament alsofI nf
ormationSy stems;
Week5&6 Solv i
ngBusinessPr obl
emswi thInfor
mat i
onSy st
ems;
Week7&9 Telecommuni cations;
Week10&11I
nformati
onSy stemsf orEndUserComput i
ngandColl
abor
ati
on;
Week12&13I
nformati
onSy stemsf orBusinessOper ati
ons;
Week14&16I
nformati
onSy stemsandAr t
ifici
alInt
ell
igence

RecommendedText s:
I
rwinO’ Bri
en,J.A.( 2010).ManagementI nformationSystems,( 10th Edi
tion)
.
Prenti
ce-Hal l
.
Chaffey,D.(2003).BusinessInfor
mationSy stems:Technol ogy,Dev elopment,
andManagementf ort
heE-Business.FinancialTi
me/ Prent
ice-Hal l.
Gupta,G.U.( 1998).ManagementI nf
ormat i
onSy stem.GalgotiaPubl i
cat i
on.
George, R.R.(2009).ManagementI nfor
mat i
onSy st 1stEdi
em,( ti
on).Cengage
Learni
ng.

CourseTitl
e: Pr
inci
plesofManagement
CourseCode: MGT431
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObj
ecti
ves:
Thi
scourseisdesignedtogiveanoverv
iew oft hetheor
yandpract
iceof
management.Theconceptofmanagementispr esentedasadi
scipl
i
neas
wellasaprocess.Thecoursewil
lcov
ert heevoluti
onofmanagement,i
ts

15
hist
ory,andt hedev elopmentofi mpor tantconcept s.Itwillcov ert hebasic
functi
onsofmanagement :planning,organizi
ng, l
eading,andcont rolli
ng.
Theobj ecti
vesoft hi
scour seare
1-Toexposest udentst ot hetheoriesofmanagement ,organizationaltheor
y,
and the pr acti
ce ofmanagementi n contempor aryor ganizations from a
concept ual
,analyt
ical,andpr agmat i
cper spectiv
e.
2-Thecour sewi llalsoal low studentst odev elopt hei
rownf ramewor kfor
analyzing and under standing management as wel l as expl ori
ng and
developingtheirownper sonalphilosophyofmanagement .
3-Thest udentswoul dbeabl et ocommuni cateeffecti
vely,dev eloppeople,
solvepr obl
emsandmaki ngdeci sions,organizet hemselvesandal sowoul d
beabl etowor kinteam.

Week1 Foundat ionofManagementThi nking;

Week2 TheEv olut i
onofSoci alCogni ti
veTheor y;
Week3 Environment ,Nat i
onal CultureandManagementPr act i
ces;
Week4 Planning&St rategicManagement ;
Week5 TheEscal ationofCommi tment :StepTowar danOr gani zati
onal
theory ;Deci sionMaki ng;
Week6 Organi zat i
onandSt ructure; Week7 Controll
ing;
Week8 HumanResour ceManagement ;
Week9 Communi cating
Week10 Personal i
tyandHumanBehav i
or ;
Week11 Mot ivation: Theor iesandSt yles;HowJobChar act eri
st icsTheor y
Happened; Ont heOr igi
nsofExpect ancyTheor y;
Week12 Leader shi p & Leader ’s st y l
es; Team and Teamwor k
Management ;ExternalInfl
uences&Gl obalizati
on;
Week13 Technol ogy , The mar ket, Compet i
ti
on and t he Ext ernal
environment ; I nternationalization and Gl obal i
zati
on;
ManagementPr acti
ces;
Week14 ManagementSki l
lsandCompet enci es;Entrepreneur shi p;Stress
Management ;
Week15 ChangeManagement ;Managi ngOr ganizati
onalConf l
ict,Politi
cs
andNegot i
ation;
Week16 EthicsandSoci alResponsi bi
lit
y; NewManagementPar adigms

RecommendedText s:
Hil
l
,W.L.C. ,& McShane,S.( 2006).Princi
plesofManagement .PA,USA:
McGr aw-Hil
lPr ofessional.
Carpenter,M.( 2009).Pr i
nciplesofManagement .Fl
atWor ldKnowl edge,Inc.
Certo,C.S.,&Cer t
o,T.S.( 2015).Moder nManagement :Concept sandSki ll
s.
NJ,USA: Prent i
ce-Hal l.
Robbins,P.S. ,De Cenzo,A.D. ,& Coul t
er,M.( 2014).Fundament als of
Management :Essent ialConceptsandAppl icati
ons.NJ, USA:Prent i
ce-
Hall
.
Hannagan,T.( 2009).Management :Concepts&Pr actices.NJ,USA:Pr ent i
ce-
Hall
.
Mejia,Balki
n, &Cardy .(2006).Management ,3rdEdi
( ti
on).McGr aw-Hil
l.
Mor den,T.(2004).Pr i
nciplesofManagement ,(2ndEditi
on).Ashgate.
Bateman,S.( 2002).ManagementCompet i
ng in New Er a,(5th Editi
on).
McGr aw-Hil
l.

16
CourseTitl
e: Int
ermedi
ateFi
nanci
alAccount
ing
CourseCode: COM 432
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

Cour seObj ectives:

Thiscour sei sdesignedt opr ovi
deunder standingofaccount ingmethodsand
procedur esasf ol
l
owedbydi f
ferentformsofbusi nessor gani
zati
onsand
commer cialv entures.Itsy stemat i
call
ycov erst heaccount i
ng pr
ocessof
classifi
cation,summar i
zation,pr esentati
on and i nt
erpret
ation ofhist
orical
dat ai nthel i
ghtofest abli
shed account ing practi
cesand maj orform of
businessor ganizat
ioni.
e.par tnershipsandl i
mitedcompani es.Applicat
ionof
principl
essetoutbyI ASsi nt hepr eparati
onoff i
nancialstatementsisalso
requiredf r
om t hestudents.

Week1 Av erage Due Dat e and AccountCur rent :Av er age Due Dat e;
Stepsf orcal cul at ionofAv er ageDueDat e;Duedat eofaBi llof
Exchange;Av erageduedat east heBasi sf orCal cul ati
onof
I
nt erest; AccountCur rent ;
Week2 Sect ionalandSel f-Bal ancingSy stem:Cl assi fi
cat ionofLedger s;
Sect ionalBal anci ng Sy stem;Sel f-Bal anci ng Sy stem;Tr ansf er
bet ween Subsi di ar y Ledger s;Adv ant ages of Sel f-Balanci ng
Ledger ;Rect if i
cat ion ofEr ror sr elat ing t ot he Sel f-Balanci ng
Sy stem;
Week3 Singl eEnt r
ySy st em: Pur e, Simpl eandQuasi Si
ngl eEnt r
ySy st em;
Char act eri
sticsofSi ngleEnt rySy st em;Li mi tationsofSi ngle
Ent r
ySy st
em;Di fference bet ween Doubl e Ent rySy st em and
Singl eEnt rySy st em;TheTr ansact i
onAppr oach;TheBal ance
Sheet Appr oach;St eps f or ascer taining Pr of i
t;Di f f
er ence
bet weenSt at ementofAf fairsandBal anceSheet ;Conv ersiont o
Doubl eEnt r
ySy st em;
Week4&5 Par tnership– I :Appr opr iationofPr of i
tandLoss:Meani ngof
Par tnership;Feat ur esofPar tnership;Par tner shipDeed;Ki ndsof
Par tners;Regi st rat i
on ofPar tnershi p Fi rm;Par tners’Capi tal
Account ;Int er eston Capi t
al ;Par tner ’sSal ari
es,Commi ssi on;
Par tners’Dr awi ngs;Par tner s’LoanAccount s;Shar ingofPr ofits;
Guar ant eeofPr of itst oorbyaPar tner ;
Week6&7 Par tnership–I I:Admi ssi onofaPar tner ;Adj ustmenti nregar dt o
Prof it
-sharingRat io;Adj ust menti nr egar dt oGoodwi ll
;Ty pesof
Goodwi ll;Val uat ionofnon- pur chased Goodwi ll;Tr eatmentof
Goodwi llonAdmi ssionofaNew Par tner;Adj ust menti nr egar d
toRev aluationofAsset sandLi abil
iti
es;Adj ustmenti nr egar dt o
Undr awn Pr of its;Adj ust menti nr egar dt o Par t ner s’Capi tals;
Admi ssionofapar tnerdur i
nganAccount ingYear ;
Week8&9 Par tnership–I I
I:Ret irementofaPar tner:Adj ust menti nr egar d
toGoodwi ll
;Adj ust menti nr egar dt oRev aluationofAsset sand
Liabi l
it
ies; Adj ust ment i n r egard t o Undi st ribut ed Pr of i
t;
Comput ati
onofr et i
ri
ngPar tner ’sInt erest ;Modeofpay mentof
Ret i
ring Par t ner ’sI nterest ;Unset tl
ed account s ofa Ret i
ring

17
 Par t
ner ; Admissi on- cum- Retir
ement ;
Week10 Par t
ner ship–I V:Deat hofaPar t
ner :Ascer tainmentofFi nanci al
I
nt erest ;Unsettledaccount sofaDeceasedPar t
ner ;
Week11&12Par t
ner ship – V:Di ssoluti
on oft heFi rm:Di ssol ution byt he
Par t
ner s;Di ssol ution byt he Cour t
;St eps i nt he di ssol ution
Process;Set tl
ement of Account s;Account ing Ent ries f or
Dissol ution;Real isat i
onofAsset sandSet tlementofLi abi l
iti
es;
Set t
lementoft he Account s oft he Par tners;Wher e al lt he
par t
ner sar esol vent ;Wher esomeoft hepar t
ner sar esol vent
andot herar ei nsol vent;Wher eal lthepar tner sar ei nsol vent
(Not e:Gr adual Real isat i
onofAsset sandPi ece- mealDi stribution
areexcl uded.);
Week13&14Par t
ner ship–VI :Amal gamat i
onofFi rmsandConv ersion/ Sale
toaCompany :Whent woormor eSol ePr oprietor shipf orma
New Par t
nership Fi rm;Account ing Ent ries i nt he Books of
Amal gamat i
ngSol ePr opri
etors;Account ingEnt riesi nt heBooks
of t he New Fi rm; Account i
ng Ent r
ies i n t he Books of
Amal gamat i
ng Fi rms When;An exi sting Par tner ship Fi rm
absor bs Sol e Pr opr iet
orship;An exi sting Par tner ship Fi rm
absor bsanot herPar tnership Fi
rm;Two ormor ePar tner ship
Firmsf orm aNew Par tnershipFi r
m;Conv ersionorSal eofa
Par t
ner shipFi rmt oaCompany ;Account ingEnt riesi nt heBooks
ofSel l
ingFi rms;Account i
ngEnt ri
esi ntheBooksofPur chasi ng
Company ;
Week15&16Cont ract Account s; Nat ure; Wor k in Pr ogress; Pr of it on
Incompl eteCont ract ;Esti
mat edPr ofit
s;Inter nationalAccount ing
Standar d

RecommendedText s:
Mukher j
ee,A. ,& Hani f,M.( 2013) .Moder nAccount ancy,(2ndEdit
ion).New
Dehl i
,Tat aMcGr aw-Hi l
l Publ i
shingCompanyLi mited.
Shukla,M. C.& Gr ewal,T. S.( Revised byGupt a,S.C. )(2008) .Adv anced
Account s,(Vol-
2).NewDehl iS.ChandLi mited.
Chiappetta,L.W.( 2005).Fundament al
sofFi nancialAccount i
ng,(17thEdit
ion).
McGr aw- Hil
lIr
win.
Meigs,W. B.,Johnson,C. E.,&Mei gs,R. F.(2003) .Account i
ng;t hebasisof
t
h
businessdeci si
ons, (
11 Edi t
ion).McGr aw-Hill.
Maqbool ,M.( 2005) .Account ingSt andards&Fi nancialRepor ti
ng,Techni cal
ReferenceManualVol ume- IandVol ume-II
.PBPpr ofessi
onal education.
Wil
d,J. ,Shaw,K. ,& Chiappet ta,B.( 2014).Fundament alsofAccount i
ng
Pr i
ncipl
es.( 22,Edit
ion.)McGr aw-Hill
Educat ion.

CourseTitl
e: Macr
oEconomi
cs
CourseCode: ECO433
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObject
ives:
1.Tochangethewaystudentsseetheworl
d.
2.Thefundamental
softhiscourseisnotoneoft
her
ecogni
ti
onandst
yleof

18
economicideasrat
heri
tinvol
vesanew emphasiswhi chonecoul
dbel
i
ev e
thatwil
llead t
of argr
eaterunder
standi
ng and r
etenti
on ofcor
emacro-
economicprobl
ems.

Week1 Nat i
onali ncomeaccount ing; ConceptofGNP, GDP, circul arf low
ofnat i
onali ncome,measur es( valueaddedcr i
teria,i ncome&
expendi t ure appr oach) ,pr ecaut ions & car es t o be t aken i n
calculat i
on;
Week2&3 Money :Funct ions,f ormsandf inanci ali ntermedi ari
es,demand
forandsuppl yofmoney , quant itytheor yofmoney ,itscr udeand
sophi sticat edv ersi
on,v alueofmoney ,infl
at i
on,unempl oy ment ,
velocityofmoney ,how banks cr eate moneyi tsl imi t
at ions,
quant ityt heor yofmoneyandAS&ADmodel ;
Week4 Deter mi nant s of nat ionali ncome;Consumpt ion,sav i
ng &
i
nv est ment ;Week 5Fi scalpol i
cy :I mpact s of gov ernment
expendi tureandt axationonNNP,r ecessi onary& i nf l
at ionar y
gaps,obj ect ives off iscalpol i
cywi th aggr egate suppl yand
aggr egat edemandmodel ,how def icitisf inanced&sur pl uses
areused;
Week6 IS/LM f ramewor k:Impactoff i
scal&monet ar ypol i
cyonI S/ LM
curves&t womar ketequi l
ibrium;
Week7&8 I nfl
at i
on:Si gni fi
cances,i nflat i
onar y&anti nflati
onar ymeasur es
alongwi thAS/ ADmodel ,demandpul landcostpushi nf lation,
Phill
ipcur ve&costofi nf lati
on;
Week9&10 Aggr egat e suppl y( AS) & Aggr egat e demand ( AD) model ;
Component s ofaggr egat e demand,aggr egate demand and
nationalout put ,adjustmentt oequi l
ibrium,S/ R&LR( cl assi cal )
AScur ve, wagesandAS, demand&suppl yshocks;
Week11 Balanceofpay ment :Si gni ficances,cur rent,f i
nanci al&capi tal
account ,equi l
ibri
um, disequi libri
um causesandt heirimpact son
count ry’si nt ernal& ext ernalst at us,way st o overcomeBOP
disequi l
ibr i
um;
Week12 Exchange r at e:Ty pes & det er mi nation of exchange r at e,
diff
er ence among f ixed,f loating & managed exchange r at e,
causes & consequences ofappr eciat i
on & depr eci ation i n
exchanger at e;
Week13 Businesscy cles: Boom, Recessi on, Recov ery, way stoov er come;
Week14&15Unempl oy ment :Issues,di mensi ons,t ypes,t heories& costof
unempl oy ment ;
Week16 Pakist an’s macr o-economi ci ndicat ors;Cur rentst atus ofan
economy ,fi
scal &monet arypol i
cyst atement s,tr
adebal ances

RecommendedText s:
Parkins,M.( 2011).Macr o Economi cs,(10th Edi
ti
on)
.New Yor k Addison
Wesley.
Mensf i
eld,E.(1992).Pri
nci
plesofMacr oEconomi 7th Edi
cs,( tion) .New York
W. W.Norton.
Begg,D. ,Stanley,F.,& Rudiger
,D.( 2003).Economics,( 7th Edi t
ion)
.The
McGr aw-Hil
l.
Nordous.D.W.,&Samuel son,P.( 2005).Macr oEconomics,( 8th Editi
on).The
McGr aw-Hil
l.
Diul
io,E.(1997).Schaum'sOutli
neofMacr oeconomics,13thEdi
( tion).
McGr aw

19
 -
Hil
l
.Pr
ofessi
onal
.

CourseTitl
e: HumanResour
ceManagement
CourseCode: HRM 434
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

Cour seObjectiv
es:
Thei mportanceofhumanr esour cecannotbeov eremphasizedinthemodern
world.Thecont entswillhelpst udent stograspthemainconcer nsofHRM in
today ’
sdynami cbusinessenv i
ronment .Thecoursedealswi t
ht hei
ssuesof
recruit
ment,trai
ning,motivational techni
ques,di
ff
erentperf
ormanceappraisal
procedures,andt hei
ruseforef ficienthandli
ngofhumanr esource.

Week1 I
ntroduct iontoHRM;
Week2 JobDesi gnandAnal y
sis;
Week3&4 HumanResour cePlanning;
Week5&6 Recr uit
mentandSel ecti
on;
Week7&8 Test ing, Inter
viewi
ng;
Week9&0 Per for manceAppr aisal;
Week11 Training;
Week12 Promot ion,Transf
er,LayoffandDi
schar
ge;
Week13&14Mot ivation;
Week15&16Discipline

RecommendedText s:
Dale,S. ,& Macmi l
l
an,B.( 1985).The ManagementofPeopl e atWork,
th
(5 Edition)
,Publ ishi
ng Company ,NewYor k.
Fl
ippoE.B.( 1971).Pr i
nciplesofPer sonnelManagement ,3rdEdi
( t
ion)
, McGr
aw
-HillBookCompany .
Decenzo,Dav idA.&Robbi ns,S.P.(1996) .HumanResour ceManagement .
IndianaUniv ersi
ty :JohnWi ley.
Will
iam B.&Dav i
s.K.( 1989) .Humanr esourcesandpersonnelmanagement
(3rdEditi
on).Pennsy l
vaniaStateUni v
ersit
y:McGraw-Hill
.
Bernar din,H. J.(2004) .Human Resour ce Management.New Del hi
:Tata
McGr aw-Hill
.
Cour seTi tle: Soci ol
ogy
CourseCode: SOC435
CreditHour s: 03
Total Weeks : 16
Total Hour s : 48

Cour
seObjectives:
1.Tobui ldconfi
denceforsoci
alint
eract
ionandr
elat
ionshi
p
2.How t heybehaveinsocialgroups,communit
y,sociali
nst
it
uti
onsand
di
ff
erentpersonal
it
ies

Week1 I
ntroducti
on;Nature,scopeand subjectmatterofSociol
ogy;
Br
ief histor
icaldevelopment of Sociol
ogy
;I nt
roduct
ion t
o
QuranicSoci
ology;

20
Week2 Soci etyandcommuni ty;Rel ationshi pwi thot hersoci al ;Soci al
Interact ion ProcessesThest udyofsoci all i
fe;Expl or i
ng t he
global v i
ll
age;Soci ol ogy as a sci ence;The Soci ol ogical
imagi nat ion;
Week3 Thedev elopmentofSoci ology;Pi oneer sofSoci ology
Week4 Soci al groups; Def init
ionandf unct ions; Typesofsoci algr oups
Week5 Soci ali nstit
utions;Def init
ion;St ruct ureandf unct i
onofsoci al
institutions;Inter-relationshi psamongv ari
oussoci al i
nst itutions
Week6&7 Cul t
ur eandr elat edconcept s;Def ini
tionandaspect sofcul t
ur e;
Element sofcul tur e;Or ganizationofcul t
ure;Ot herconcept s,
cultur alrelat
ivism, subcul tures,et hnocent rism, cultural lag
Week8 Soci alization and per sonal ity
;Rol e and st atus;Soci alization;
Cul t
ur eandper sonal i
ty
Week9&10 Dev ianceandsoci alcont rol;Def init
ionandt ypesofdev iance;
Juv eni l
edel inquency ;For malandi nf ormalmet hodsofsoci al
cont rol
Week11 Soci alst rat
ifi
cat ion;Appr oach t o st udy soci alst ratification;
Cast ecl assandr aceasbasi csofsoci al str
atifi
cat i
on
Week12&14Conceptofsoci almov ement ;Theor iesofsoci almov ement ;
Soci aland cul turalchange;Col l
ective behav i
or ;Def init
ion;
Char act erist
ics;Causes;Ty pes;Soci almov ement s;Mob and
crowdbehav i
or
Week15&16Social andcul t
ur al change; Def i
nitionofsoci alchange; Dy nami cs
ofsoci alchange;I mpactofgl obal izationonsoci et yandcul t
ur e;
Resi stancet ochange

RecommendedText s:
Kendal l,
D.( 2013).SociologyinourTimes, 9thEdi
( tion).Wadswor t
h.
James, M. H. ( 2014) . Sociol
ogy,( 11thEdition). Needhan Hei gwb,
Massachuset t
s,USA.
Kendal l,
D.( 2013).SociologyinourTimes, (
9t hEdi tion).Wadsworth.
James, M. H. ( 2014) . Sociol
ogy,( 11thEdition), Needhan Hei gwb,
Massachuset ts,USA.
Maci onis,J.J.&Pl ummer ,K.(2005).Sociology ,AGl obalInter
nati
onal
,(3rd
Edit
ion).Prentice-Hall
.
Tischler,H.L.(2002).Introduct
iontoSociology( 7thEditi
on).Horcourt
.
Brgjar, G. J. & Sor oke, M. P. (1997). Soci ology , Needhan Heigwb,
Massachuset ts,USA.

CourseTitl
e: EconomyofPaki
stan
CourseCode: COM 441
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObjecti
ves:
1.Tomakest udentsunderstandthefundamentalaspectsaboutthekey
sectorsofeconomyofPaki st
anandcontemporar
yi ssuesinagri
cul
tur
e,
industr
yandf inanci
alsector
.
2.Togi v
est udentsacompr ehensi
vevi
ewabouttheimpor t
antdev
elopments
21
 i
nthesizeandstruct
ureofoureconomysi nceindependencetodate.
3.Tomakest udent
sunder st
andeconomi cplanning,it
smaj oraspect
sand
i
mpactofeconomi canddev elopmentplans.
4.To make students understand currentpoli
cies int r
ade,commer ce,
i
ndustr
y,agri
cult
ure,andf inancialsector
,theirimpactandt herel
ated
i
ssuesaboutimplementati
on.
5.Toequipstudent
swi thanalyticalt
oolsrequi
redf oranal
ysisofeconomy
andit
sperfor
mance.

Week1 Conceptofeconomi c gr owt h and dev el

opment ;Fact or s of
economi c dev el opment ;Measur ementofeconomi c gr owt h;
Leadi ngt heor iesf oreconomi cdev elopment ;Macr o-
economi c
framewor kf oranal ysisofdev elopment ;
Week2 Fundament alaspect sofPaki staneconomy ,andi t
si mpor t
ant
sect ors;The I mpactof Br iti
sh Col oni alism and i mpor t
ant
histor i
caldev elopment si nt he si ze and st ructure of our
economysi ncei ndependencet odat e;Thei ssueofFeudal i
sm
andi t ssoci oeconomi caspect s;
Week3 Sal i
entf eat ur esofPaki stan’ sagr icultur e;Di ff
erentphasesof
agr i
cul tur algr owt h;Pr ofi
le of agr i
cul tur alpr oduct i
on and
expor t
sofi mpor tantcr ops;
Week4 Maj orsoci oeconomi cissuesi nt hedev el opmentofr uralsect or;
The i ssues of di sgui sed unempl oyment ,r uralcr edit and
agr i
cul tur al taxat ion;
Week5 Gr een r ev ol ution and Land Ref or ms and t heiri mpact ;
Agr i
cul tur alpr icepol i
cyandr elat edi ssues; Far m mechani zat i
on;
Thenat ur eanddi rectionofchangei nagr onomy ;
Week6 Thepr of ile,andst ruct uraldev elopment si nt hemanuf acturing
sect or;Hi st oricalbackgr ound ofi ndust ri
albackwar dness i n
Paki stan;
Week7 Maj ori ssuesr el atingt ogr owt h,ef ficiencyandempl oymenti n
thei ndust ri
alsect or;Gr owt handdev elopment si nt hesmal l
scal ei ndust ry;Compar isonbet weent heper formanceofpubl i
c
andpr ivat esect or ;
Week8 Pol i
cy measur es t aken by t he Gov er nmentt o dev elop t he
i
ndust rialsect or ;Sal i
entf eat uresand t ar get sofcommer cial
pol i
cies;
Week9 Dev elopmentofbanki ngsect ori nPaki st an;Rol eofbanki ngi n
the dev elopment of count ry ;I ssue of nat ionali
zat i
on;
Pr i
vat i
zat ion,andcont empor ar yi ssuesr egar dingt heef ficiency
ofbanki ngsect or ;
Week10 Funct i
oni ngofmoneyandcapi talmar ket s;Funct ioningofst ock
exchanges;Monet ary pol i
cy and i tst ool s;I nflation and i ts
causes;Cr edi tcr eat ionandi tsl imi tati
ons;Sal i
enti ssuesi nt he
banki ngsect or;
Week11 Basi cf act saboutpubl icf inanceandr ev enuemobi l
izationi n
Paki stan;Fi scalpol icyandi t
sobj ectives;canonsoft axat i
on;
Classi ficat i
onofst at eexpendi tur eandi t
sv ar i
ousheads;
Week12 Maj orsour cesofst at er ev enue;Gov er nmentbudgetandi ts
mai n component s;Fi scaldef i
cit and i ts macr o-
economi c
i
mpl i
cat ions; Def icitFinanci ngi nPaki stanandi t
si mpact ;
Week13 Meani ngandi mpor tanceofcapi t
alf or mat ion;Causesofl ow

22
 savingandi nvestmenti nt heeconomy ;Federalr ev enuesand
resourcemobi lization;Gov ernmentst r
ategyt oincr easecapi tal
format i
on; Formsandi mpactoff oreignai dandloans;
Week14 Paki st
an’sf oreignt rade-basi cf acts;Tr adepol icyandt rade
regimes; Thebal anceofpay mentspr oblem andi tssol uti
on; The
exchanger atemanagementi ssueandi tsimpactont rade;The
i
ssueandi mpactofGl obali
zationandnewt raderegi mes;
Week15 Issuesofef fi
ciencyi nPubl i
candpr i
v atesector;Par ticipat
ionof
privatesect orint heeconomi cdev elopment ;Establ ishmentof
variousr egulat
or yaut horit
iesl i
keNAPRA,OGRA,et c.;Thei ssue
ofregul ati
onandl iberali
zation-thetarget sandachi ev ement s;
Week16 Needandr oleofdev elopment alplanni ng;Historyofeconomi c
planningi nPaki stan;Pl anningmachi neryinPaki stan;A br i
ef
evaluationofFi veYearPl ans;Asuggest edeconomi cst rategy
fordev elopmenti nnewmi llennium

RecommendedText s:
Zai
di,S.A.( 2005).IssuesinPaki stanEconomy ,(2ndEdition).OxfordUniversit
y
Press.
Saeed,K.A. EconomyofPaki stan,(LatestEdi t
ions).I nsti
tut
eofBusi ness
Management ,Lahore.
GovernmentofPaki stan,Mini
stryofEconomi cPl anning( FinanceDi vi
sion),
“EconomicSur veyofPakistan”,
Variousissues, I
slamabad.
Meenai, A.(
2002).Banki ngandFi nanceinPaki stan.Oxf ordUni versi
tyPress.
Todaro,M. P.(10th Editi
on).Economi cDev el
opment ,(10th Edi
tion).Addison
WesleyPubl i
sher s.
WorldBankRepor tsont hesuggest edareasofst udy .
Quarterl
yandAnnual Report
sissuedbyt heSt ateBankofPaki stan.

CourseTitl
e: Fi
nanci
alManagement
CourseCode: FI
N442
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObjecti
ves:
The object
ive oft hi
s course i
st o pr
ovi
de t
heoret
icaland concept
ual
knowledgeoff inancetot hestudent
s.Thecoursecoverswideareasof
fi
nance.Thiscoursewillnotonl
ybehelpf
uli
npassingthei
rexaminat
ionbut
wil
lalsohel
pthem inpracti
call
if
e.

Week1 AnOv erviewofFinancialManagement ;CareersinFi nance;How

ar
e Compani es Or ganized;Fi nance in t he Or gani
zati
onal
Structureoft heFirm;TheGoal soft heCor poration;Business
EthicsandSoci alResponsi bi
li
ty;AgencyRelationships;
Week2&3 Fi
nanci alStatement ,CashFl owsandTaxes;ABr iefHistoryof
Account i
ngandFinanci alStatements;Fi
nancialSt atementsand
Repor ts;TheBalanceSheet ;TheI ncomeSt atement ;Stat
ement
ofRet ainedEarni
ngs;NetCashFl ow;StatementofCashFl ows;
Modi f
y ingAccountingDat af orManager i
alDeci si
ons;MVAand

23
 EVA; Depr eciat i
on;
Week4-
6 Anal ysisofFi nanci al Stat ement s; Rat ioAnal ysis;Liquidi tyRat ios;
Asset Management Rat i
os; Debt Management Rat ios;
Prof i
tability Rat i
os; Mar ket Val ue Rat ios;Tr end Anal ysi s,
CommonSi zeAnal ysis,andPer centChangeAnal ysi
s;Ty ingt he
RatiosToget her ;Compar ativeRat iosand“ Benchmar king” ;Uses
andLi mi tat i
onsofRat ioAnal ysis;Pr obl
emswi t
hROE;Looki ng
Bey ondt heNumber s;
Week7-9 Fi nanci al Pl anni ng and For ecast i
ng Fi nanci al St atement s;
Strategi c Pl ans; Oper ati
ng Pl ans; The Fi nanci al Pl an;
Comput er i
zed Fi nanci alPl anni ng Model s;Sal es For ecast s;
Financi alSt at ementFor ecast ing:ThePer centofSal esMet hod;
TheAFNFor mul a; For ecast ingFi nanci alRequi rement sWhent he
BalanceSheetRat iosAr eSubj ectt oChange;Ot herTechni ques
ofFor ecast i
ngFi nanci al Stat ement s;
Week10&11The Fi nanci alEnv i
ronment ;The Fi nancialMar kets;Fi nanci al
I
nst it
ut i
ons; TheSt ockMar ket ;TheCostofMoney ;Inter estRat e
Lev el
s;TheDet ermi nant sofMar ketI nterestRat es;TheTer m
Structur eofI nter estRat es;WhatDet ermi nest heShapeoft he
YieldCur ve? ;Usi ngt heYi eldCur vet oEst imat eFut ur eI nterest
Rates;I nv est ingOv erseas;Ot herFact orsThatI nfluenceI nter est
RateLev els; InterestRat esandBusi nessDeci sions;
Week12&13RiskandRet urn;I nvest mentRet ur ns;St and-Al oneRi sk;Ri ski n
Por tf
olioCont ext;Cal cul atingBet aCoef fi
cient;TheRel ationshi p
between Ri sk and Rat es ofRet ur n;Phy si
calAsset sv ersus
Secur it
ies;SomeConcer nsaboutBet aandt heCPM;Vol atility
versusRi sk;
Week14–16Por tf
olioTheor yandAssetPr i
cingModel s;Measur i
ngPor tfol i
o
Risk;Ef ficientPor tfolios;Choosi ngt heOpt imalPor tfolio;The
Capi t
alAssetPr icing Model ;The Capi talMar ketLi ne and
Secur it
yMar ketLi ne;Cal culat i
ng Bet a Coef ficient;Empi r
ical
Test soft heCAPM;Ar bitragePr icingTheor y
;TheFama- Fr ench
Three- Fact orModel

RecommendedText s:
Bri
gham,F.E. ,& Houst on,F.J.( 2014) . Fundament als of Financi
al
Management .CengageLear ning.
VanHor ne,J.M. ,& Wachoui czJ.M.( 2008) .Fundament alsofFi nanci
al
Management( i
ll
ustrated) .Financi alTimes/Pr entice-
Hal l
.
Bl
ock,S. ,Hi rt,G. ,& Dani elsen,B.( 2010) . Foundat i
ons of Fi nanci
al
Management ,(
14thEdi tion) .PA, USA: McGr aw- Hi l
l.
Bri
gham,E. F.& Ehr hardt,M. C.( 2013) .Fi nancialManagement :Theoryand
Pr acti
ce( 14thEditi
on) ,Har Cour tCol l
egePubl isher s.
Bri
gham.E. F&Houst on.J.F.( 2012) .Fundament aloff inancialManagement ,
(12thEdi t
ion)Phi l
adelphi a: Dryden.
Brooks,M.R.( 2012) .Fi
nanci alManagement :Cor eConcept s,2ndEdi t
ion.NJ,
USA: Prenti
ce-Hal l
.
Ti
tman,J.S. ,Mar t
in,D.J. ,&Keown,J.A.( 2010).Fi nancialManagement :
Pr i
nciplesandAppl i
cat ions, 11thEdi ti
on.NJ, USA: Prenti
ce-Hal
l.
Berman, K.,Knight,J.,&Case, J.( 2013) .FinancialInt
el l
igence, Revi
sedEditi
on:
AManager '
sGui det oKnowi ngWhatt heNumber sReal lyMean.UK:Har vard
BusinessRev iewPr ess.

24
CourseTitl
e: HumanBehav
iour
CourseCode: COM 443
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObj ecti
ves:
1.Toequi pthest udentwit
hlatesttechniquesofpsychol
ogy
2.Tointroducet hebasicpsychologicalaspect
stothestudent
s
3.Toev aluatenewcl ai
msaboutpsy chologybyknowingpsychol
ogi
calf
act
s
andstandar dsforscienti
fi
cevidence.

Week1&2 Psychol ogistsatWor k:Subf ieldsofPsy chol ogy ;Wor king

atPsy chology ;Expl ori
ngDi versit
y ;
Becomi nganI nformed
ConsumerofPsy chology
Week3&4 Percept ual Or gani zation: The Gest alt Laws of
Organi zat i
on;Feat ureAnal ysis;Top- DownandBot tom- Up
Processi ng;Per ceptualConst ancy ;Dept h and Mot ion
Percept i
on, per cept ual i
llusionsandsubl imi nal percept ion;
Week5&6 StatesofConsci ousness:Sl eepandDr eams:TheSt ages
ofSl eep;TheFunct i
onandMeani ngofDr eami ng;Sl eep
Dist
ur bances;Ci rcadianRhy thms;Day dr eams;Becomi ng
an Inf or med ConsumerofPsy chol ogy ;Hy pnosi s and
Medi tat i
on; Dr ug Use: The Hi ghs and Lows of
Consci ousness;
Week7&8 Learni ng:Cl assi calCondi ti
oni ng;Oper antCondi ti
oni ng;
Cogni tive-Soci al Appr oachest oLear ning;
Week9&10 Memor y:Encodi ng,St or age,and Ret riev alofMemor y;
Recal li
ng Long- Term Memor ies; For get t
ing: When
Memor yFai ls;
Week11 Cogni tion&Language:Thi nki ngandReasoni ng;Pr obl em
Solving; Language;
Week12 Int
elligence: What I s I nt ell
igence? Var i
at i
ons i n
Int
ellect ual Ability;
Week13 Mot i
v at i
onandEmot ion:Expl ai
ningMot ivation;Human
Needs and Mot i
vation: Eat ,Dr ink,and Be Dar ing;
Under st anding Emot ional Exper iences; Nonv er bal
Behav i
ourandt heExpr essionofEmot ions;
Week14 Devel opment : Nat ure and Nur t
ure: The Endur i
ng
Devel opment alIssue;
Week15&16 Personal it
y:Psy chody nami cAppr oachest oPer sonal it
y;
OtherMaj orAppr oaches t o Per sonal ity:I n Sear ch of
HumanUni queness;Assessi ngPer sonal i
ty :Det ermi ning
WhatMakesUsSpeci al

RecommencedText :
Fel
dman,.SR.(2013).Underst
andingPsychology,
(7thEdit
ion).McGraw-
Hil
l.
Ramnerö,J.
,Tör neke,N.
,(2008)TheABCsofHumanBehav
. ior
:Behavi
oral
Pri
nci
plesf orthe Pr acti
cingClini
cianHardcover,(1stEdi
ti
on)
.New
Harbi
ngerPublicat
ions;ContextPr
ess.

25
 t
h
Robbins,S.& Judge,T.( 2008).Essential
sofOr ganizati
onalBehav i
or,(9
Edi
ti
on).NewJersey:Pear
son/Prent i
ce-Hall.
Huczynski
, A. & Buchanan, D. ( 2007) . Organizati
onal Behav i
our: An
I
ntr
oductoryText,
(6thEdi
ti
on).Harlow: FT/Prenti
ce-Hal
l.
Mull
ins,L.(2007).ManagementandOr ganizati
onalBehav i
our,(8th Edit
ion)
.
FT/
Prenti
ce-Hal
l.

CourseTitl
e: Pr
inci
plesofMar
ket
ing
CourseCode: MKG444
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

Cour seObj ectives:

Mar ketingi snotj ustsell
i
ngoradv ert
isi
ng.Itisar i
gorous,discipl
inedscience
thatappl i
esar easonedframewor kt othesel ect
ionoftargetmar ketsandt he
opt i
mizat ionofmar ket
ingdeci si
ons.I nthi
scour seweseekt o:
Introducet ostudentsthekeymar ket
ingi deasandphenomena,especi all
y
thecor et hemeofdel iv
eringbenef itstocustomer s.
De velopst udents’ski
ll
sinmar ketinganalysisandplanning.
F amiliarizest udentswi ththet acti
csoft hemar keting( Productstrategy ,
adv ert
isingandcommuni cati
ons[ Promot i
on],anddi str
ibuti
on[ Place]
,and
Price-4P' s)andenhancepr oblem sol vi
nganddeci si
onmaki ngabi l
it
iesi n
thesear eas.
Ho wtoev al
uatetheattr
act i
venessofdi f
ferentmarkets?

Week1 TheFi eldofMar ket i

ng, Int roductoryConcept s;
Week2 Adapt ingMar ketingt ot heNewEconomy ;Posi ti
oningMar keting
ast heDr iv
eri nt heDi git
al Economy ;
Week3 Mar keting-or i
ent edSt r
at egicPl anni ng;Scanni ngt heMar keting
Env ir
onment ;
Week4 Mar keting resear ch pr ocess;Mar ket ing inf ormat i
on sy st ems;
Identifyi
ngMar ket ingOppor t
unities;
Week5&6 Consumer behav ior ;Consumer pur chase deci si
on pr ocess;
Infl
uencesonconsumerbehav i
or:Soci ali nfluences;Thal er,R.
"Ment alAccount ingandConsumerChoi ce."Mar keti
ngSci ence4
(1985) :199-214;Si monson,I ."GetCl osert oYourCust omer sBy
Under standing How They Make Choi ces." Cal ifornia
ManagementRev iew35, no.4( Summer1993) ;
Week7 Identifyi
ngMar ket i
ngSegment sandSel ect i
ngTar getMar kets;
Casest udyassi gnment ;Pr oductposi ti
oningandDi f
ferent i
ating
theMar keti
ngOf fer ingt hePr oductLi feCy cle;
Week8&9 The mar keting mi x:Pr oduct ;Meani ng and cl assifi
cation of
product ;Dev elopment of new pr oduct ;" Jager '
s Gambl e."
Economi st37,no.3 ( Oct9,1999) ;St aff ." Know Thy sel f
."
Economi st76, no.76( 1999) ;
Week10&11Det erminants of pr oduct mi x; Pr oduct adopt i
on-di
ff usion
process;Pr oduct por tfol io classi ficati
on;Pr oduct del etion
strategy;Casest udyassi gnment ;
Week12 Themar keti
ngmi x:Pr i
ce;Nat ureandi mpor tanceofpr icing;
Pricing obj ect ives; Fact ors i nfluenci ng pr ici
ng deci si
on;

26
 Ander son,E. ,andDuncanSi mest er." MindYourPr ici
ngCues. "
Harv ardBusi nessRev i
ew81,no.9( Sep2003) ;Dolan,Rober tJ.
"HowDoYouKnowWhent hePr i
ceI sRi ght?"Har vardBusi ness
Rev i
ew( September1995) .Repr i
ntNo.95501;
Week13 Dev elopi ngPr i
ceSt rat
egiesandPr ogr ams;Themar keti
ngmi x:
Promot i
onst rategy ;Roleofpr omot ioni nbusi nessmar keting;
Dev elopi ngandi mpl ement ingthepr omot ional mix;
Week14 Adv ertising,salespr omot i
onandpubl i
cr elati
ons;Dy e,Renee.
"TheBuzzonBuzz. "Har v
ar dBusinessRev iew( Nov ember2000) .
Repr i
ntNo.R00606;
Week15 Managi ngTheSal esFor ce;Casest udyassi gnment ;Managi ng
Retailing,Whol esal i
ng and Mar ketLogi st i
cs;Managi ng The
Total Mar ket
ingEf fort;Marketingpl andev elopmentanal y si
s;
Week16 Themar keti
ngmi x:Distri
bution;Desi gningdi str
ibuti
onchannel ;
Select i
ngt hetypeofchannel ; St
( aff .(1997) .Republ i
cIndust r
ies,
Toy otaSet tl
eDi sput eoverDeal ershi ps,TheWal lSt r
eetJour nal;
Staff.( 1997).Cat egor i
calImper at
iv es, Economi st.)

RecommendedText s:
Pri
de,M.W. ,&Ferrell
,O.C.(2014).Foundati
onsofMarket
ing.South-West
ern
Col
lege/West .
Tanner,J.
,& Ray mond,A.M.( 2010).Pri
ncipl
esofMar keti
ng.FlatWorld
Knowledge,Inc.
Kotl
er,P.
,&Ar mstrong,G.(2013).Pri
ncipl
esofMarket
ing,(15thEdit
ion)
.NJ,
USA:Prenti
ce-Hall
.
Kotl
er,
P.(
2011).Marketi
ngManagement .14thEdi
ti
on,Prent
ice-Hal
l.
Lamb,W.C.,Hai
r,F.J.,& McDani
el,C.(
2014).Market
ing.South-
West
ern
Coll
egePub.
Ker
in,
R.,
Hartl
ey,
S.,
&Rudel
i
us,
W.( .Mar
2012) ket
ing.PA,
USA:
McGr
aw-
Hil
l
.
St
ant
on,
E.W.( .Mar
2004) ket
ing,
(13thEdi
ti
on)
.McGr
aw-
Hil
l
.

CourseTitl
e: Stat
ist
icsf
orCommer
ce
CourseCode: STAT445
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObjectives:
Asoundknowl edgeofSt at
ist
icaltechniquesisnecessaryforthestudyof
moder nBusinessandEconomi cs.Inv i
ew oft hi
s,Stati
sti
csisnow being
taught as a compul sor
y subj ect to allthe students of Economics,
ManagementandBusi ness.Thepr esentcourseisdesi gnedto meetthe
requi
rementoft hestudentsofBBA.Thebasi cai
m ofthiscoursei
stoexpose
vari
oustechniquesofSt at
ist
icsinasimpl e,l
uci
dandlogicalway.

Week1 MeaningofSt at
ist
ics;Charact
erist
icsofStatist
ics;Descri
pti
ve
andinf erenti
alStati
sti
cs;Populati
onsandSampl es;I
mpor t
ance
of St at i
sti
cs; Observati
ons and Var i
ables; Discrete and
conti
nuousr andom vari
able;
Week2 DataandCol l
ecti
onofDat a;PrimaryDataandSecondar yData;
Present ati
onofDat a;FrequencyDi st
ri
but
ion;Stepsi nvol
vedin
27
 theconst ruct ionofFr equencyDi stribution;
Week3 Measur eofCont rolTendency ;Cr i
ter i
aofSat i
sf act oryAv erage;
Ty pesofAv er age;TheAr ithmet icMean;Meanf r om Gr ouped
Dat a;
Week4 The Medi an;The Mode;Empi r
icalRel ation bet ween Mean,
Medi anandMode;
Week5 Quar til
es( Q1,Q2,Q3) ;Measur eofDi sper sion;Rangeandi ts
Coef ficient ;Int erQuar t
ileRangeandI tsCoef ficient ;Semi -
Inter
Quar til
eRangeandi t
sCoef fici
ent ;Moment saboutMean;
Week6 SkewnessandKur tosis;Pear soni anCoef ficientofSkewness;
Bowl ey ’sCoef ficientofSkewness; MomentRat i
os;
Week7 Var ianceandSt andar dDev iati
on; Coef f
icientofVar iati
on;
Week8 Simpl e Regr essi on;Det ermi nistic and Pr obabi l
istic Model s;
Sat terDi agr am;Si mpl eLi nearRegr essionModel ;LeastSquar e
Regr essi onl ive;St andar dDev iat i
onofRegr essi onORSt andar d
errorofest imat e;
Week9 Cor rel ation; Pear sonPr oductMomentCor relat i
on;
Week10 Index Number s;I nt roduct i
on;Si mpl e and Composi teI ndex
Number s;Pr obl ems i nv olv ed i nt he Const ruct ion ofI ndex
Number s;Mai n St eps i nt he Const ruction ofI ndexNumber
whol esal ePr ice;
Week11 FixedBaseMet hodandChanBaseMet hod; Adv ant ages and
Disadv ant agesofChai nBaseMet hod;
Week12 Unwei ght edI ndexNumber s;Si mpl eAggr egat i
v eI ndex;Si mpl e
Av erageofRel ati
v es;
Week13 Wei ght ed I ndex Number ;Wei ght ed Aggr egat ive Pr ice Index
Number s; Laspey re’sPr iceI ndex; Fisher ’sIdeal Index;
Week14 Probabi l
ity ;Int roduct ion;Set s;Venndi agram;Oper ationi nSet s;
Random Exper iment s,Sampl eSpace,Ev ent ;Count i
ngSampl e
Poi nt s,For malDef initionofPr obabi li
ty;Mut ual lyexcl usiveand
Not -Mut ual lyexcl usi veev ent s;
Week15 Addi t i
on Law ofPr obabi lityf orMut ual l
y Excl usi v
e and not
mut ual ly excl usi ve Ev ent s;Di screte Pr obabi l
ity Di str
ibut i
on,
Binomi al exper iment ;Bi nomi alPr obabi l
itydi stribut ion;
Week16 Appl icat ionofBi nomi al Probabi li
ty;Di str
ibut ioni nBusi ness

RecommendedText s:
Chaudry,S.M.( 2011) .I
ntroduct i
ont oSt ati
sti
calTheory.Ilmi Kit
abKhana.
Li
nd,D. A.,Mar chal,W. G.,& Wat hen,S. A.(2011).Statisti
calTechni quesi n
BusinessandEconomi cs.McGr aw- Hi
ll
.
Muhammad,F.( 2005). St ati
sticalMet hodsandDat aAnal ysis.Fai
salabad:
Kit
abMar kaz.
Douglas,D.& Cl ark,J.( 2003) .Busi nessSt ati
sti
cs,(4th Editi
on).Barron‘ s
Educational Seri
esI nc.
Khan,S.( lat
estEdi t
ion).Int r
oduct i
ont oBusi nessStatistics.Researchand
DevelopmentCent erPeshawar .
Walpole,R.E.( 1982).Int roduct i
on to Stati
sti
cs,(3rd Edi t
ion).New Yor k:
Macmi ll
anPubl i
shingCo.I nc.

28
CourseTitl
e: Manager
ialEconomi
csandTr
ade
CourseCode: COM 551
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

Courseobj ect
ives:
Oneoft heobjectivesistoexaminehowaf i
rm canachievei
tsaimsandgoal s
whenonecomest oknow t hatthereexistadi ff
erencebetweent heoryand
pract
ice.Thesubjectof f
erstoolandt echniquestoest i
mateandf orecastthe
demandandsuppl yoffir
msandconsumer sandt oexaminet hepr ocess
wherebyf i
rm aswel lasconsumercanr eacht heopt i
mum decisionmaki ng
whent heyfacelargesetofconstraint
si ntherealworld.

Week1 Def initionand scopeofmanager ialeconomi cs;Cer tai

ntyVS
uncer taint y,Posi tiveandNor mat iveeconomi cs,usesofmodel s,
circul arf low ofeconomi cact ivity,nat ureoft hef irm,f irm’ s
obj ect i
v e, maxi mi zationVSsat i
sfact i
on, princi palagentpr oblem,
economi esanddeci sionmaki ng,conceptofeconomi cpr of it
andpr ofiti nmar ketsy st em;
Week2 Demand/ Suppl y anal y sis; Rev iew, i ndividual and mar ket
demand/ suppl y cur ves. Fact or s ef fect i
ng, shi ft of and
mov emental ongt hedemandcur ves,f act orsef f
ect ing.Concept
ofel astict iesandi t
sbusi nessr elev ance;
Week3 Theor yofconsumer ,ICappr oach, Budgetl ine, consumerchoi ce
anddemand;
Week4 Regr essi ont echni queanddemandest imat ionusi ngt heway sof
collect ing t he i nformat ion, choi ce of f unct ional f or m,
inter pret ation ofr esults,t he pr oblems associ at ed wi tht he
regr essi ont echni que;
Week5 Demand f orecast i
ng.Sour cesofdat acol l
ect i
on,t i
meser ies
anal y sis, baromet ricforecast i
ng, inputout putmat rix;
Week6 Product iont heoryanal ysi s.Pr oduct i
oni nshor trunandi nl ong
run,economi esofscal eandscope,pr oduct ionf unct ionandi ts
est i
mat i
on;
Week7 Costt heor yandanal ysi s.Di fferentf or m andt ypesofcost s,
product i
onandcostanal ysi si nshor tr unandi nl ongr un,pr of it
cont ri
but ionanal ysis,shor tr unandl ongr uncostest i
mat ion,
lear ningcur ve’sconcept ;
Week8 Linearpr ogrammi ngpr ev iew;I tsappl icationsandassumpt ion;
Prof itandcostconst raint s,t hepr oblemsassoci at edwi thlinear
progr ammi ng;
Week9&11 Mar ketcompet i
tions,br iefanddet aileddi scussi ononper f ect
compet i
tion, monopol y,monopol isticcompet it
ion,andol i
gopol y;
Week13 Prici ngofpr oduct s.Pricedi scrimi nat i
on,costpl usandmar kup
pricing, i
nputpr i
cingandempl oy ment ,wagei ncomedi fferentials,
laboruni onsandmi nimum wagel aw;
Week14&16Riskanddeci si
onmaki ng; Theway st omi nimi zer i
skassoci at ed
withabusi ness,r iskpr ef er encesandi tsmanagement ,ri
skt r ee
anal y sis

29
RecommendedText s:
Sal
vator
,D.( 2011) .Manager ialEconomi csi nGlobalEconomy ,(7thEdi ti
on).
NewYor k:McGr ew- Hil
l.
Hir
schey,M.,& Pappas,J.L.( 1996).Manager i
aleconomi cs,(
8thEdi t
ion.
).
FortWor th,TX: TheDr ydenPr ess.
Mil
grom,P.R. ,&Rober ts,J.(1992).Economi cs,organizat
ion&management .
EnglewoodCl i
ffs, NJ:Prenti
ce-Hall.
Webster
,J.T.( 2003) Manager
. ialEconomi cs:TheoryandPr act
ice,Academi c
Press.
Khan,A.(2014).Manager i
alEconomi csandEconomi cAnalysi
s,(3rd Edi
ti
on).
Al-
Hasan, Pakistan.

CourseTitl
e: Resear
chMet
hodi
nCommer
ce
CourseCode: COM 552
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

Cour seObj ect i

ves:
Resear ch and Dev el
opment (R&D) ar e order of the day .These are
i
ndispensabl ef orhumanpr ogr
essandpr osper
it
y.Rat herthesearemost
developedi nal lfiel
dsofl i
feespecial
lyinbusiness.Now t hesuccessof
businessdependst oagreatextentongoodmanagementandgoodR&D.The
present cour se has been desi gned to equipt he students wi
th such
compet enci
est hatarenecessaryforgoodbusiness,goodmanagementand
goodr esear ch.

Week1 Business,Def i
nition,Char acteristics,Ty pes,Fact ors,Pr omot i
ng
Business;Resear ch,Def i
ni ti
on,Char act
er i
st i
cs,Ty pes,t heNeed
forResear ch;
Week2 Business Resear ch, Def initi
on, Char acteristi
cs, Ty pes and
Impor tance;TheNeed ofResear ch in Busi nessResear ch in
Functional Ar easofBusi ness;
Week3 TheManagerandBusi nessResear chwhyShoul dt heManager
knowResear chandwhatResear chShoul dt heManagerShoul d
Under stand;TheMangerResear cherRel ationship;TheManager
andt heConsul tantResear cher ;TheMangerandt heI nternal
Resear chers;
Week4 NeedofResear chi nBusi ness,whoDoest heResear ch? ;Wher e
andwhySt udyResear ch? ;Needf orBet t
erBusi nessResear ch
andItsCr iteriaHal lMar ksofSci ent ificResear ch;
Week5 Problem, r esear ch pr obl em, def i
niti
on, causes, t ypes,
formul ati
on, i
mpor tance;
Week6 The Resear ch Pr ocess, t he Theor etical Fr amewor k, i t
s
Component s; TheVar iables, DefinitionandTy pes;
Week7 Hypot hesis, Def ini t
ion, Feat ures Ty pes and Needs; The
DevelopmentofHy pothesis; TheSt agesi ni ts Dev elopment ;
Hypot hesisTest ingwi thQuant i
tiesandQual i
tativeDat a;
Week8 The Resear ch Pr ocess. The Resear ch Desi gn,Def init
ion,
Features,Funct ionsandComponent s;DifferenceB/ W Resear ch

30
 Design, Proposal &Pl an; TheExper iment al
,Desi gn;
Week9 Sampl i
ngandSampl eDef init
ion,Feat uresTy pesandNeeds;
Populat i
on, Uni verse, El ement and Sampl e; Ty pes of
Sampl e/Sampl i
ngt hePr obabilit
yandNonPr obabi l
it
ySampl ing;
Week10 TheResear chPr ocess:Resear chI nstrument s;Resear chSur vey
sampl e census Sur veys and Pi lotSur veys;Dat a Def ini
tion,
NatureandTy pesPr imar yandSecondar yDat a;
Week11 TheResear chPr ocessDat aCol lect i
onSour ces,Met hodsand
Setti
ngs; I nterview Def i
niti
on, Nat ure Feat ures Ty pes,
Importance;
Week12 Data Col lection Met hods Ty pes of I nter view and Thei r
Respect iveUni t
sandDemer it
s;Quest ionnai re, Def i
niti
on, Nat ure
andI mpor tance;Ty pesofQuest ionandThei rRespect i
v eMer i
ts
andDemer its;
Week13 Data Col l
ect ion Met hods Obser vation,Def i
ni t
ion,Feat ures,
TypesandI mpor tance;Di f
ferentTy pesofObser vationandt heir
Respect iveMer itsandDemer i
ts;
Week14 Stati
stical Ter ms and Test Used i n Busi ness Resear ch
Description St atisti
cs;Measur es of Cent ralTendency and
DispersionFr equenci es;
Week15 DataAnal ysi sandI nterpretati
on;Dat aCompl etion,Pr ocessi ng
Editi
ng,Codi ng,Repr esentation;Dat a Anal y sis,Pr ogr ammi ng
Vali
dityandRel iabil
it
y ;DataInterpr etati
on;
Week16 Resear chRepor tDefiniti
onComponent s, t
ypes, Resear chRepor t
Format Ti t
le, Tabl e of Cont ent s, I ntroduct i
on, Execut ive
Summar y ,
Mai nBody ,Summar yandConcl usi ons, PlanofAct ion

RecommendedText s:
Sekaran,U.( 2013) .ResearchMet hodologyf orBusi ness,( 6thEdi
ti
on).New
York:Johni Wr l
eySonsInc.
Zi
kmund, W.G.( 2010) .Busi
nessResear chMet hods, (8thEditi
on) .Or
lando:The
DrydenPr ess: HarcourtCollegePubl ishers.
Chaudhar y,S.M.&Kamal ,S.( 2009).I
nt r
oduct iont oSt ati
sticalTheory,(6th
Edit
ion) .Lahor e:I
lmiKi
tabKhana.
Emmoy ,W.( 2002) .BusinessResear ch,( 3rd Editi
on) ,RichardD.I r
winI nc.
I
lli
noisUSA.
Rao,K.V.(1993) .Resear chMethodol ogyinCommer ceandManagement ,
New
DelhiIndia:Ster l
i
ngPublishersPrivateLi mited.

CourseTit
le: Logi
c
CourseCode: PHIL561
Credi
tHours: 03
TotalWeek : 16
TotalHour
s: 48

CourseObj ecti
ves:
Theobj ect
iveofthiscourseist
oshar
penthei
ntel
lectoft
hestudent
s,dev
elop
thei
rr easoning abi
li
ty,str
engt
hen t
hei
runderst
anding,and pr
omoteclear
thi
nking.

31
Week1 Defini ti
onofLogi c;Logi casSt udyofThought ;Logi cint ermsof
ArtandSci ences;
Week2 Premi sesandConcl usi ons;Basi ct erms;Theor derofPr emi ses
andConcl usion;Concl usionI ndicat orsandPr emi sesI ndicat ors;
Argumenti nCont ext ;
Week3 Diagr am f orsi ngl eAr gument s;Agr eement sandDi sagr eement s
ofAt ti
tudes;
Week4 TheLanguage;Thr eeBasi cFunct i
onsofLanguage;Di scour se
Serv ingMul t
ipl eFunct ions; TheFor msofDi scour se;
Week5 Emot ivewor dsandt heLogi cofEmot i
ons;Emot iv
elyNeut ral
Language;
Week6 Truth and Val i
di ty– TestConst ruct i
on ( Standar di
zat i
on and
Gener ali
zat ion) ; Pr oblem Sol vi
ng; Cr eativity Thi nking and
Invent ion;
Week7 Fallacies; Fal lacyofRel evance; FallacyofAmbi guity;
Week8 Defini ti
on;Pur poseofDef i
niti
on;Pur poseofDef i
niti
on;Ty pesof
Defini ti
on;
Week9 Proposi t
ion;Ki nds of Pr oposi ti
on;Cat egor icalPr oposi tion;
Qual ity,Quant ityandDi str
ibution;
Week10 The Tr adi t
ional Squar e of Opposi ti
on; Cont r
adi ctories;
Cont rar i
es; SubCont r ar
ies;Subal ternati
on;TheSequenceof
Opposi ti
on; Exi stent i
al impor t;
Week11 Categor i
calSy l
logi sms;St andar df orm cat egor i
calSy l
logisms;
Maj or ,Mi norandMi ddleTer ms; Mood; Figur e;Venndi agr am;
Week12 Symbol i
cLogi c;Thev al ueofSpeci alSy mbol s;TheSy mbol sf or
Conj unct ion, negat ionandDi sjunction;
Week13 Anal ogy ; Ar gument s by Anal ogy ; Appr aising Anal ogi cal
Argument s;
Week14 ScienceandHy pothesi s; TheVal ueofSci ences; Problem andi ts
solut i
on( Deduct ion);
Week15 TheMet hodofDeduct i
on; TheFor mal ProofofVal i
dity;TheRul e
ofRepl acement ;Pr oofofI nvalidi
ty;Rel i
abili
tyandRel iabili
ty
Week16 Rev ision&Fi nal Ter m Exami nat i
on

RecommendedText s:
Sal
mon,H.M.( 2012) .Intr
oduct iontoLogi candCr i
ti
calThinki
ng.Wadswor th
Publishing.
Copi,I.M. ,Cohen,C. ,&Macmahon,K.( 2014).I ntroducti
ontoLogi c,(14th
Edi
tion),Pear sonEducat i
onI nc.
Kel
ley,D.( 2013) .TheAr tofReasoni ng:AnI ntr
oduct iontoLogicandCr iti
cal
Thinking, (4thEditi
on).W.W.Nor ton&Company .
Gensler,J.H.( 2010) .I
nt r
oduct i
ont oLogi c.Routledge.
Bennett,J.D.( 2005) .Logi c Made Easy :How t o Know When Language
Deceiv esYou.W.W.Nor ton&Company
Restal
l,G.( 2006) .Logi c:AnI ntroduction.NewYor k: Taylor&FrancisGroup.
Read,C.( 2012) .Logi c,Deduct i
v eandI nduct i
ve( ClassicRepri
nt).Forgotten
Books.
Hurl
ez,P. J.( 2003) .AConci seI ntr
oduct iont oLogi c.Bel mont
:Woodswor th
/ThomasonLear ningI ncorporation.
Vaughn, L.(2005) .ThePowerofCr i
ticalThi nking.UK:Oxf ordUniversi
tyPress.

32
CourseTit
le: AdvancedResear
chMet
hods
CourseCode: COM 562
Credi
tHours: 03
TotalWeek : 16
TotalHour
s: 48

CourseObjectives:
Thecourseisdesi gnedt obroadenknowl edgebaseoft hestudentst
ohav ein
depthunderstandingoft heor et
ical
,methodologi
calandt echni
calaspectsof
resear
ch.Thest udentsar eexpectedtoachievefoll
owing:
 Hav e det ai
led knowl edge and under st
anding of survey r
esearch
methods,obser v
ations resear
ch met hod,and aboutquest ionnai
re
r
elat
edi ssues
 Hav eknowl edgeandunder st
andingofSampl e,andsamplingi
ndet ai
l
 Hav eunder standi
ngofdescr ipt
iveandunivari
ateanalysi
s

Week1&2 Sur vey Resear ch:Basi c Met hods of Communi cat i

on wi th
Respondent
s
Medi a Used t o Communi cat e wi th Respondent s;Per sonal
I
nt erviews; Tel ephone Intervi
ew; Sel f-Admi ni stered
Quest i
onnai res;Sel ect ing t he Appr opr i
at e Sur vey Resear ch
Desi gn; Pretest s; Ethi cal I
ssuesi nSur veyResear ch;
Week3&4 Obser vat ionMet hods;Wheni sObser v ationSci ent i
fic;Whatcan
beObser ved;TheNat ureofObser vati
onSt udi es;Obser vat i
onof
HumanBehav i
or ;Suppl ement aryEv idence;Di rectObser vation;
Obser vingSoci alSet tings;Et hicalIssuesi nHumanObser vation;
Cont entAnal ysis; Mechani cal Obser vat ion;
Week5&6 Quest i
onnai reDesi gn; ASur veyi sonl yasgoodast heQuest ions
i
tAsks;Quest i
onnai re Desi gn:An Ov erv iew of t he Maj or
Deci sions;Whatshoul dbeAsked;Phr asi ngQuest ions;TheAr t
ofAski ng Quest ions;BestQuest i
on Sequence;BestLay out ;
Pretest i
ng and Rev ising;Desi gning Quest ionnai ref orGl obal
Resear ch;
Week7&8 Sampl e Desi gns and Sampl i
ng Pr ocedur es; Sampl i
ng
Ter mi nol ogy ; What Sampl e; Pr actical Sampl ing Concept s;
Random Sampl i
ng Er rorand Non- Sampl ing Er ror;Pr obabi li
ty
versus Nonpr obabi lity Sampl i
ng; Nonpr obabi lity Sampl ing;
Probabi litySampl ing; Appr opr i
at eSampl eDesi gn;
Week9&10 Fi eldwor k;TheNat ur eofFi eldwor k;WhoConduct st heFi eldwor k;
I
n- houseTr ainingf orI nexper iencedI nt erv iewer s;Pr i
nci plesof
GoodI nter vi
ewi ng; Fiel dwor kManagement ;
Week 11&12 Descr iptive St at istics;The Nat ure ofDescr iptive Anal ysis;
Tabul at ion;Cr oss- Tabul ati
on;Dat a-Transf or mat ion;Tabul arand
Graphi cMet hodsofDi splay i
ngDat a;Comput erPr ogramsf or
Anal ysi s; I
nterpr etat ion;
Week 13&14 Uni var iate St at istics;St ating a Hy pot hesi s;Choosi ng t he
Appr opr iateSt atist icalTechni que; t-
Dist ribut ion; Chi -squar eTest
forGoodnessofFi t;Hy pot hesisTestofaPr opor tion;Addi ti
onal
Appl icat ionsofHy pot hesi sTest ing;
Week 15&16 Communi cating Resear ch Resul t
s;Communi cat i
on Model
I
nsi ght s;TheRepor tinCont ext ;Repor tFor mat ;Ef fectiveUseof
Graphi cAi ds;TheOr al Pr esent ati
on; TheResear chFol low- up
33
RecommendedText s:
Sekaran,U.( 2013).Resear chMet hodologyf orBusi ness,( 6thEdi
ti
on).New
York:JohniWr leySonsI nc.
Walpole,R.E.( 1982).Introduct i
ontoSt atist
ics,(3rdEditi
on).New Yor k,The
Mac-mi l
l
ianPubl i
shingCompany .
Zi
kmund, W. G.(2010).BusinessResear chMet hods, (8thEdi
tion) .Or
lando,The
DrydenPr ess: HarcourtCollegePublishers.
Chaudhary ,S.M.&Kamal ,S.( 2009).Intr
oduct i
ont oSt at
isticalTheor y
,(6th
Edi
tion),I
lmi KitabKhana, Lahor e.
Rao,K.V.(1993) .Resear chMet hodologyinCommer ceandManagement ,New
DelhiI
ndia: Sterl
ingPubl i
sher sPri
vateLimited.

CourseTit
le: Ent
repreneur
shi
p
CourseCode: COM 671
Credi
tHours: 03
TotalWeek : 16
TotalHour
s: 48

CourseObject
ives:
Theobject
iveistomaket hest
udentunder
standthefuncti
oni
ngofsmal
land
Medium Enter
prise.I
tisdevel
opedtorefl
ectthechangingsmall&medi
um
Ent
erpri
seMar ket.Thi
scourseemphasisonallaspectsofsmall&medium
ent
erpri
sesdevelopmentandManagement.

Week1 Smal l&Medi um Ent erpriseDef i

niti
on;Pr oblemsofDef i
niti
on;
rd
Rolei n3 wor dWor ldCount ri
es;
Week2 Entrepr eneur , Ent repr eneur ship; Towar ds Successf ul
Entrepr eneur ship; TheModel Entrepreneur ;
Week3 Mot ivationf orSt ar tingaBusi ness; PullInf
luence; PushI nfl
uence;
Week4 TheBi r
thofNewBusi ness; Whent oSetup; Wheret oSetup;
Week5 Whi chSect ort oChoose; Smal li
nI nnov ati
on;
Week6 Sev enSour cesf orI nnov ativeOppor t
unity;Present ati
on;
Week7 BestQual ityManagementPr actice; I
nSmal lMedi um Enterpri
se;
Week8 JobCr eationandCar rierBui lding; I
nSmal lMedi um Ent erpr
ise;
Week9 ManagementI nf ormat i
on Sy stem ( MI S);ForSmal lMedi um
Enter pri
se;
Week10 Cust omerRel ationManagement ;InSmal lMedi um Enterpri
se;
Week11 StrategyofSuccessofSmal l Medi um Ent erprise;
Week12 UseofResour ces; Oper ation, Peopl e,Mar keting,Finance;
Week13 I
dent ifi
cat ionofTar getMar ket;Tar getMar ket,Bot t
om upr ather
thanTopDown; Ident ifyingTar getst hanNewcust omers;
Week14 I
nter activeMar ket ingMet hods;TheEnt repreneur i
alMar keting
Mix; Wor dofMout hMar keting;
Week15 I
nter active Mar ket i
ng Communi cati
on; Per sonal Met hods;
I
mper sonal Met hods;
Week16 Entrepr eneur i
al Mar ket ing; 4IsRat hert han4Ps;

RecommendedText
s:

34
 t
h
Koratko,D.F.( 2014).Ent r
epreneurshi
p – Theor y Process Practice,(9
Edi t
ion).SouthWest er
n-CengageLear ning.
Stokes,D.( 2002).Smal lBusinessManagement , 4thEdi
( tion).Conti
nuum.
Bateman,Snel l(2002)ManagementCompet ing in New Er a( 5th Editi
on).
McGr aw-Hill
.
Stokes,D.( 1998) .Smal lBusinessManagementa CaseSt udyAppr oach,
(3rdEdit
ion).Lett
sEducat ional.
Smith&Hi ttA.Mi chael,(2005).GreatMindsinManagement( ThePr ocessof
Theor yDev elopment ),
Oxf or
dUniversi
tyPress.
Robbins,S. P.etal .(2005) .Management( Ei
ghthEdi ti
on).Canada:Pear son
Educat i
onCanadaI nc.

CourseTit
le: Leader
shi
p,Gov
ernanceandAccount
abi
li
ty
CourseCode: COM 681
Credi
tHours: 03
TotalWeek : 16
TotalHour
s: 48

Cour seObj ectiv

es:
Theobj ecti
veoft hiscourseistopr ov i
defundament al/basict heoret
icaland
concept ualknowl edgeoft hesubj ectexposest udent stot hesear eassuch
thattheyshal lbeabl etounderstandandanal yzeandappl yt heknowl edgein
realwor ldissues/cases.Mor especi fi
call
ythest udent swil
lbeexposedt o:(i)
Leader ship: intr
oduces f our compl ementary set s of f ramewor ks for
under standingandev aluat
inggov ernancesy st
ems; (
ii
)Gov ernance:exami nes
thecomponent s,design,andmanagementofi nter
nalandext ernalcontrol
systems; and(ii
i)Accountabi
li
ty:appliesleadershipandgov ernanceconcept s
toav ari
etyofchallengesthataffectdiffer
entstakehol der
s.

Week1&2 Leader
shi
p:i
ntr
oduct
ion;Theor
ies of l
eader
shi
p;Ty
pes of
Leader
s;
Week3&4 Leader shipt rai
ts; Styl
esofLeader shi
p;
Week5-7 Responsi bi
lit
ies and f unctions of l eader s;I ntroduct i
on t o
Gov er nance: exami nes t he component s, desi gn, and
managementofi nternal andext ernal control systems;
Week8&9 Fourcompl ement aryset soff ramewor ksf orunder standi ngand
ev aluat i
ng gov ernance sy stems; Theor ies of gov ernance;
Element sofef fectivegov ernance;
Week10-
12 Themar ketf orcor porat econt rol,Productl iabilit
y;Gov ernance
refor ms; Ext ernal and i nternal cont r ols, Per formance
measur ement and i ncent ives; Non- pr ofit boar ds and
env ironment alresponsi bil
it
yandsust ai
nabi lity;
Week 13&14 I nt roduction t o Account abi l
ity: appl i
es l eadershi p and
gov er nance concept st oav arietyofchal lenges t hataf f
ect
differentst akehol ders;Nat ur e and scope ofaccount abili
ty;
Ty pesofAccount abi l
iti
es;
Week15&16 Introduct i
on to Et hi
cs;Codesofet hics,Di fferencebet ween
ethicsandr ules&r egulat i
ons

35
RecommendedText s:
Hickman,C. ,Smi th,T.,& Conner s,R.( 2010) .TheOzPr i
ncipl
e:Get t
ing
Resul t
s Thr ough Individual and Or ganizat
ional Account abili
ty.
Port
f oli
o.
Chait,R.P.
,Ry an,W. P.,& Taylor,B.E.(2004) .Gov er
nanceasLeader ship:
st
Reframi ngt heWor kofNonpr ofi
tBoar ds, (
1 Edition).Wi l
ey .
Malli
n,A.C.( 2ndEditi
on). Corporate Gov ernance,( 2nd Editi
on) .Oxfor d
UniversityPr ess.
LuthansFred.( 2005) Or
, ganizat
ionalBehav i
or,(10thEdit
ion) .McGr aw-Hi
ll
.
John R.Scher mer horn,(2004),Managementand Or gani zat
ionalBehav ior
Essent i
als.Wi ley&Sons.
RobbinsP.St ephen.( 2006),Organizat
ionalBehav i
or,(8thEdi ti
on).Prentice-
Hall
.

ACCOUNTI
NGANDFI
NANCE:REQUI
REDCOURSES

CourseTit
le: Corpor
ateAccount
ing
CourseCode: COMA553
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObjecti
ves:
This course t
eaches student
s how to manage and show shares and
debentur
esi nt
heaccountsofacompany .Theywi
ll
beabletounder
standand
wil
lbeski l
l
ed to appl
yaccounti
ng rul
esand techni
queswithrespectto
managingsharesanddebent ur
esinthebooksofaccounti
ngincorpor
ati
ons
ofanynature.

Week1&2 Account ing f orIssueofShar es;Shar e– Def i

ned;Di f
fer
ence
between shar eand debent ure;Shar eCapi t
alofa Company ;
PreferenceShar es;
Week3&4 EquityShar es;IssueofShar es( entriesforonl yf ull
ypaidup
sharesasr equir
ed undert heCompani esOr dinance1984 –
section91) ;Proceduref orIssueofShar es;IssueofShar esat
Par;I ssueofShar eatPr emi um;I ssueofShar eatDi scount;
Issue of Shar ef or Consi deration ot her than Cash;Ov er
subscr i
ptionandPr o-RataAll
ot ment ;
Week5&6 IssueofBonusand Ri ghtShar es;BonusShar es;Obj ectsof
BonusShar es;Pr ocedureofBonusI ssue;Sour cesofBonus
Issue;Det ermi ni
ngt hemaxi mum amountofBonusI ssue;Right
ShareI ssue;
Week7 IssueandRedempt ionofDebent ures;TheI ssueofDebent ures;
Compar i
sonbet weenDebent ur eandShar es;TaxAdv antageof
Debent ureFi nancing;TypesofDebent ure;
Week8 Author i
zation ofDebent ureI ssue;Pr ocedures fori ssue of
Debent ure;Debent urei ssued atPar ;Debent urei ssued at
36
 Premi um;Debent urei ssuedatDi scount ;Tr eat mentofDi scount
onissueofDebent ures;
Week9&10 Debent ur epay ablebyi nst allment s;I ssueofDebent uresas
Coll
at eralSecur ityforaLoan; I
ssueofDebent uresot hert hanf or
Cash;Debent ureI nt er est ;Redempt i
on ofDebent ures;Wher e
therei snosi nki ngf und;Pur chasei nt heOpenMar ket;Cum-
i
nterestanEx- interest ;Pur chaseofDebent ureasI nv estment ;
Wher et her ei s Si nki ng Fund;Def init
ion ofa Si nking Fund;
I
nsur ancePol i
cyMet hod;
Week9&11 Under wr i
ting of Shar es and Debent ures;Sub- Under wr i
ters;
Under wr i
tingCommi ssi on;Under wr it
ingAgr eement ;Mar ketand
Unmar kedAppl icati
on;Ful landPar tialUnder writ
ing;Whent he
I
ssuei sFul lyUnder wr itten[ withoutFi rm Under writ
ing];Whent he
I
ssuei sFul lyUnder wr itten[ withFi r
m Under wr i
ti
ng];Whent he
I
ssuei sPar ti
allyUnder wr itten[ withoutFi rm Under wr i
ting];When
theIssuei sPar t
iall
yUnder wr i
tten[wi thFi rm Under wri
ting];
Week12&13CompanyFi nalAccount s;BooksofAccount st obekeptbya
Company ;St atutoryBooks; AnnualAccount sandBal anceSheet ;
FormsandCont entsofBal anceSheetandPr ofit&LossAccount ;
(under4t hand5t hSchedul eofCompani esOr dinance,1984) ;
Requi rement sast o Pr of i
tand LossAccount ;SomeSpeci al
Pointsr egar di
ngPr of i
t&LossAccountofaCompany ;Some
Gener alPoi ntsr egar dingPr ofit&LossAccountofaCompany ;
Typical Adj ustment si nPr obl emsofCompanyFi nal Account s;
Week14&16Depreci ation;I nterestonDebent ur es;TaxDeduct edatSour ce;
Advance Pay mentof I ncome Tax;Pr ov i
si on f orTaxat ion;
Divi
dend;Suspense Account ;Pr of i
ton Rev aluat i
on ofFi xed
Asset s; Di scount on I ssue of Shar es and Debent ures;
Manager ial Remuner at ion; Remuner ation f or Di rectors;
Remuner at i
on t o Manager ; Ov erall Maxi mum Manager i
al
Remuner at i
on; Cal cul ation of Net Pr ofitf or Manager i
al
Remuner at i
on;Commi ssi onaf terChar gingsuchCommi ssion;
Divi
sibl e Pr ofit
; Tr ansf er of Reser v es; Pr ofit and Loss
Appropr iationAccount

RecommendedText s:
Mukherjee,A.,& Hani f,M.( 2013) .Moder nAccount ancy ,(2ndEdition).New
Delhi
:Tat aMcGr aw-Hi l
lPubl i
shingCompanyLi mited.
CarlS.War r
en,S.C. ,Reev e,M.J. ,&Duchac,J.( 2013).Cor por ateFi nancial
Account i
ng.CengageLear ning.
CarlS.War r
en,S.C. ,Reeve,M.J. ,&Duchac,J.( 2011) .Corpor ateFi nancial
Account i
ng.CengageLear ning.
Raj
asekaran,V. ,&Lal i
tha,R.( 2011) .Cor por ateAccount ing.I ndia:Pear son
Education.
Maheshwar i
,S.N. ,&Maheshwar i,S.K.( 2009) .Corporat eAccount ing.Vikas
Publi
shingHousePv tLtd.
Mukherjee,A.,&Hani f,M.( 2005) .CorporateAccount ing.Tat aMcGr aw-Hi l
l
Education.
Meigs,B.Walter.,Johnson,E.Char les.&Mei gs,F.Rober t( 2003) .Account ing:
th
thebasisofBusi nessdeci sions, (
11 Edi t
ion)
.McGr aw-Hi ll
.
JavedH.Zuber i(2009).AdvancedAccount i
ng.Lahor e:Pet i
walaBookDepot .
I
CAP ( 2005).Fi nanci
alAccount ing,Modul e-C.Lahor e:PBP Pr ofessi
onal

37
 Education.
I
FRS,lASs, I
nternati
onalAccountingStandar
dsBoar d,
London.
I
nter
nationalAccount ing Standards Commi tt
ee Foundati
on (
IASCF)2005,
I
nt er
nationalFinanci
alRepor t
ing Standar
ds( IFRSs)
,London Uni
ted
Kingdom.

CourseTitl
e: Taxat
ion
CourseCode: COMA554
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObjecti
ves:
Thecour seisdesignedt o(i
)famili
ari
zethestudent swit
ht heIncomeand
SalesTaxLawsi nPakistan;(
ii
)int
roducetostudentstheimportantelements
andaspectsoft axsystem andauthori
ti
esandt heirl
imi
ts;and(ii
i)equipthe
student
swi t
hnecessaryskill
stodealwiththesituati
onsconcerni
ngt hefi
eld
oftaxat
ion.

Week1 Introduct i
on;Nat ure and I mpor tance ofTax;Obj ect i
ves of
Taxat i
on; Def initi
ons; Agr i
cul tural I ncome; Assessee;
AssessmentYear ,Busi ness;Capi talAsset ;Company ;Di vidend;
IncomeYear ;Income;Per son;Pr i
nci palOf fi
cer ;RegisteredFi rm;
Ret urnofTot alI ncome;Resi dent / Non- r
esident;Tot alI ncome;
Tot al WorldI ncome;
Week2 IncomeExemptf r
om Tax;I ncomeExemptf rom Taxandnott o
be i ncluded i n Tot alI ncome;I ncome Exemptf rom Taxbut
i
ncl udedi nTot al Income
Week3 Salar y;Def initi
on;Feat uresofSal ar yIncome;ScopeofSal ar y
I
ncome;Taxat i
on ofPer qui si
tes;Pr ovidentFund:Ty pes and
Treat ment ;Comput ationofSal aryI ncome;Cal cul
ationofGr oss
TaxPay able;Cal culationofTaxPay able;ReliefandAl lowances;
Donat i
ons f or Char i
table Pur poses; Legal Expendi t
ur e;
I
nv est mentAl lowances;Benev ol entFund Cont r
ibuti
on;Gr oup
Insur anceCont ri
but ion; CasesofMar ginalRelief
Week4 InterestonSecur i
ti
es;Def i
ni t
ion;Condi ti
onsf orTaxabi l
ityof
Interest;ScopeofI nter estonSecur iti
es;Al l
owabl eDeduct i
ons;
TaxFr eeSecur i
ties; BondWashi ngTr ansact i
ons; Grossi ngUpof
I
ncomef r
om I nt erestonSecur i
ties
Week5 Incomef r
om Pr oper ty ;Def i
ni ti
on;ScopeofI ncomef r
om House
Proper ty;AnnualLet tingVal ue; Allowabl eDeduct i
ons;Li abili
tyin
CaseofCo- owner s;Pr oper tyExemptf rom Tax;Taxat ionofUn-
adjust ableAdv anceorPugr eeRecei vedbyOwner ;Taxat ionof
Pugr eeRecei v edbyTenant
Week6 Incomef rom Busi ness,Pr ofessi on;Taxabi li
tyofBusi nessand
Prof ession;Scope of Busi ness and Pr ofession;Al l
owabl e
Deduct i
ons;I nadmi ssi bleExpenses;Deduct i
onofHeadOf f i
ce
Expendi t
ur eint heCaseofNon- resi dent s
Week7 Depr eciation;Condi tionsf orAl l
ow- abili
tyofDepr eciation;Kinds
ofDepr eciationAl lowance

38
Week8 CapitalGai ns;Def initi
on;Comput ation;Det ermi nati
onofCostof
Acqui sition; Exempt ionofCapi tal Gains; Week9 Income
from Ot herSour ces; IncomeChar gedundert hisHead; Allowabl e
Deduct ions.
Week10 Regist ration ofFi rms;Gr antofRegi str
ati
on;Cancel l
at i
on of
Regist ration;Gr oundsf orRef usalofRegi strati
on;Pr i
v i
legesof
Regist eredFi rm; AssessmentofFi rmsandPar tners
Week11 AssessmentPr ocedur e;Cy cleofAssessment ;LegalPr ov isions
regardi ngFi l
ingofRet urnofI ncome; AssessmentandI t
sTy pes;
Limitat i
onsonAssessment ;Pay mentofTax;Recov er yofTax;
RefundofTax
Week12 Set-offand Car ryFor ward ofLosses;Loss f rom Sour ce of
Income; Setof fLosses; CarryFor war dofLosses
Week13&14Income Tax Aut hor it
ies;Cent ralBoar d of Rev enue ( CBR) ;
Director Gener alof I nspect ion;Regi onalCommi ssioner of
IncomeTax;Di rect orGener alofI nvest i
gationandI ntelligence;
Commi ssi oner Headquar ters ( Commi ssioner Sur vey);
Commi ssi oner of I ncome Tax; I nspect i
ng Addi ti
onal
Commi ssi oner;I nspect orofI ncomeTax;I ncomeTaxOf f
icer;
TaxRecov eryOf ficer
Week15 Appeal sandRev isi
on;Appealbef oreI ncomeTaxAut hor i
ties;
Appealt ot heAppel l
ateAddi tionalCommi ssi oner;Appeal st o
HighCour tandSupr emeCour t
Week16 AssessmentofI ndi viduals;Comput ationoft hef oll
owingf orthe
i
ndi vi
dual s;Tot alI ncome( earnedf rom anysour ceofi ncome) ;
Taxabl eI ncome( ont hebasi soft heabov e),
andTaxPay abl e

RecommendedText s:
Lymer,A.,&Oat s,L.( 2010) .Taxati
on:Pol i
cyandPr acti
ce, (16thEditi
on).Fiscal
Publicati
ons.
Kaplow,L.(2011) .TheTheor yofTaxat i
onandPubl icEconomi cs,(Reprint
).
Pri
ncet onUniv ersit
yPr ess.
Lymer,A.,&Oat s,L.( 2013) .Taxati
on:Pol i
cyandPr acti
ce, (20thEditi
on).Fiscal
Publicati
ons.
Schrei
ber,U. ,&Mul l
er ,
P.( 2013).Inter nati
onal CompanyTaxat ion:An
I
ntroductiontot heLegal andEconomi cPrinci
ples.Spr i
ngerSci ence&
BusinessMedi a
Saeed,K.A.( 2005).IncomeTaxLawPl usPr acti
calPr oblemswi thSoluti
ons.
Azeem Academy .
GovernmentofPaki stan, I
ncomeTaxOr di
nance, 2001.
Mughal,M. M.( 2014-15) .IncomeTaxPr i
nciplesandPr acti
ceTaxYear2014-
15.
Mehboob, A.Shei kh.( l
atestEditi
on) .Taxat ion.
Mughal,MuhammadMuazaam.( l
at estEdi ti
on).SalesTax.Sy edMobi n&Co.
Lahore.
Mughal,MuhammadMuazzam.( l
at estEdi ti
on).IncomeTax- Pr
inci
plesand
Practi
ce.Sy edMobi n&Co.Lahor e.

39
CourseTit
le: CompanyLaw
CourseCode: COMA555
Credi
tHours: 03
TotalWeeks: 16
Totalhour
s : 48

CourseObj ectives:
Thecour sehasbeendesi gnedtoi ntr
oducet hestudent swiththet heory&
practi
ceofcor porateLaw i nPakistan.Thecour seisi nt
endedf oradi verse
readership.Itwi llbenef itthestudent s,Businessmen,Busi nessExecut i
v e,
Traders,Pr ofessionals e.g.Char tered Accountants,Cost& Management
Account ants,
Banker s&I nvestor
s,etc.Howev er,t
hepr i
mar yt
argetreadership
i
ncludesst udent s,teacher sandexecut i
veshav i
ngi nt
erestinthecor porate
sector’
saf f
airsofPaki stan.

Week1 I
ntroduct ion; HistoryofCompanyLawi nPaki stan;
Const it
uent soft heCompanyOr dinance; Legal Ter mi nologi es;
Week2 The Scope of Company Law;Law Gov erning Compani es;
Compani esOr dinance–Pr eambl eandSect ions4and5;Body
Cor por ate–Sect ion2( 4) ;
Week3 An Ov er view of t he Company ’
s For mat ion;Pr ocedur ef or
Formi ngaCompany ;
Week4 The Compani es Basi c LegalDocument s;Memor andum of
Associ ation; Cont ent sofMemor andum; For msofMemor andum;
Procedur ef orAl terat i
onofObj ectCl ause; Doct rineofUl traVi r
es;
Procedur eofChangeofName;
Week5 ArticlesofAssoci ation;TheCont ent soft heAr ticl
es;Di f ference
betweenMemor andum &Ar t
icles;Pr ocedur ef orAl terationof
ArticlesofAssoci ation;
Week6 ThePr ospect us;TheCont entsofPr ospect us;Li abi
litiesAr isi
ng
fr
om Mi s-Statement i n Pr ospect us;St atement i n Li eu of
Prospect us;
Week7 Company Cour t
s;Sect ion 2 ( 11) ;Jur i
sdi ct i
on – Sect ion 7;
Company Benches – Sect i
on 8;Pr ocedur e oft he Cour t–
Sect ion9; Appeal agai nstCour tOr der–Sect ion10;
Week8 Cor por ate Law Aut hority;Meani ng;Const i
tution;Power sand
Funct i
ons; Procedur es; Ref erencest oCour t;
Week9 Shar eandShar ehol ders; Shar eCer ti
fi
cates; Regi st er of
Member s; Right sofMember s;Liabi l
it
iesofShar ehol der ;
Week10 Commi ssi onDi scountandPr emi um;Commi ssi ononI ssueof
Shar es;Pr emium on I ssue ofShar es;I ssue ofShar es at
Discount ;
Week11 Capi tal St ructure; Meani ng; Shar eCapi tal; Kinds of
Pref erenceShar es; Def erredShar es;
Week12 Under wr i
t i
ng of Shar es;Under wr i
ter;Under wr i
ti
ng;Gener al
;
Def i
ni ti
onofUnder wr it
ing; Object s; Dut i
es ofDi rect orsi n
Under wr i
t i
ng Cont ract ; Sub under wr iting; Under wr iti
ng
Commi ssi on; Ov er r
idingCommi ssi on;
Week13 CompanyDi rect ors;LegalRel ationshi p bet weenDi rectorand
Company ;Di rect orsTr ust eesorAgent s;Di rect orsasAgent s;
Direct orsasTr ust ees; Per sonEl i
giblet obecomeDi rector–
Sect ion175;

40
Week14 I
neligibi
l
ityofPersont obecomeDi rector;Power sofDi rect
ors;
ProcedureofElecti
onofDi r
ector
; Chi
efExecut i
ve;
Week15 WindingUpofCompani es;Compul sor yWi ndingbyt heCour t
;
Power softheCour tonHear i
ngPet ition;VoluntaryWindingUp;
Declarati
onofSol vency;AppointmentofLi quidator
;Cr edi
tors
VoluntaryWinding up;Wi ndi
ng up subj ectto Super v
ision of
Cour t
;
Week16 Modar baCompani esandModar bas;Def ini
ti
ons;Registrati
onof
Modar baCompani es;TypesofModar ba

RecommendedTex ts:
Compani esOr dinance1984.
Saeed,A.K.( 2003) .CompanyLaw&Pr act
iceinPakist
an,( Lat
estEditi
on)
.IBA
LahorePak i
stan.
Nayaz ee,I.A.K.( 2014).CompanyLaw( i
ncludesCompani esordi
nance1984).
FederallawhouseRawal pindi
/Lahore.
Kri
shnamur ti
,D.S.R. ( 2009).Company Law Pr ocedures,(5thEdi
ti
on)
.
TaxmannPubl i
cati
ons.
Akhtar,S.( 2014) .Compl ete Company Law wi t
h Pr ocedures and Ready
References.I slamabad: SASal am publi
cations.

CourseTit
le: Audi
ti
ng
CourseCode : COMA563
Credi
tHours: 03
TotalWeek : 16
TotalHour
s: 48

CourseObjectives:
Aftercompleti
ngt hiscourse,student
swillbeabl et o:(
i)explainthecur r
ent
i
ssuesi n audit
ing,(ii)descri
bet heauditi
ng pr oceduresand pr acti
cesi n
general
,(i
i
i)discussthedev el
opmentofaudi tprograms, (i
v)discusstheaudit
procedur
es used t o obt ai
n audi t ev
idence, ( v) explain the audi t
or
responsi
bil
it
iesundersecur i
ti
esandexchanger equirements,and( vi
)discuss
theethi
calandot herissuesencounter
edbypr acti
cingauditors.

Week1 Pri
nciplesofAudi t
ing;Def
init
ionofAudi t
;Audi ti
ngdi f
ferenti
ated
fr
om Account ing;Quali
ti
esrequi redofanAudi tor;Objectsofan
Audit;Responsibil
it
yofanAudi torinconnect i
onwi thdet ect
ion
oferror&fraud
Week2&3 Auditi
ngPr ocedure;TheoperationofAudi t
/Techni quesofAudi t
;
Proceduresaf fect
ingAudit;ScopeofAudi t
;Ty pes/Conductof
Audit;Auditengagementl et
ters;Auditplanning;Auditev i
dence;
Commencementofanew audi t;Audi
tpr ogram;Testchecki ng;
Auditnotebook; Worki
ngpaper s;Recordsofpr ogressofaudi t

41
Week4 InternalCont rol;Def i
ni tion;Di ffer ence among i nternalcheck,
i
nter nalaudi tand i nt er nalcont rol;I nt ernalAudi t;Di fference
bet weeni nternalaudi tandext er nalaudi t
;Pr incipl esofI nt ernal
Cont rol;Rev i
ew andr el ianceofI nter nalCont rolbyt heAudi tor;
Syst emsofI nternalCont rol; UseofSt atist i
calRecor ds; Met hods
ofev aluat i
ngI nternal Cont rol; ManagementLet ter
Week5&7 Vouchi ng;Def i
nitionofVoucher ;Rout ineChecki ng;Def initionof
Vouchi ng; Ext ent of Vouchi ng; Pr ocedur e of Vouchi ng;
Techni que ofVouchi ng;Cut -of fPr ocedur e;Audi tSampl ing;
Select i
onofSampl e; Ev aluat ionofSampl eResul t
s
Concl usi ons; Dept hTest ; Vouchi ngofCashBook–Recei ptSi de;
Vouchi ngofCashBook–Pay mentSi de; Vouchi ngofPet tyCash
Book;Vouchi ng ofPur chaseBook;Vouchi ng ofSal esBook;
Vouchi ngofPur chaseRet ur nBook;Vouchi ngofSal esRet urn
Book;Vouchi ng ofBi lls Recei v abl e Book;Vouchi ng ofBi ll
s
Pay abl eBook;Vouchi ngofJour nal ;Audi tofPur chaseLedger ;
Audi tofSal esLedger ;Audi tofGener alLedger ;Audi tofBank
Stat ement s
Week8 Ver ifi
cat i
on–Gener al;Needf orVer ificat ion;Si x-poi ntt echni que
forv er ifi
cat i
on;Ver ificat i
on ofAsset s noti n possessi on of
cli
ent s;Ev ent s occur r i
ng af tert he dat e ofBal ance Sheet ;
Repr esent ationLet ter ;Anal y ticalPr ocedur es;Qual i
tyofAudi t
Wor k;
Week9 Ver ifi
cat i
on– Li abilities;Capi tal;Reser v es;Def erredTaxat ion;
Debent ures;Loans;Uncl aimedDi v i
dends;Li abi li
ties;Un- expi red
Discount s; Cont ingent Li abi li
ties; Li abi lit
y Cer tif
icat e;
Depr eci ati
on–Audi tor ’sdut iesi nr egar dt her et o
Week10&11Ver ifi
cat i
on – Asset s;Bal ance SheetAudi t;Fi xed Asset s;
Prel i
mi naryExpenses;Commi ssi ononShar esandDebent ures;
Under wr i
ti
ngCommi ssi on;St or esandSpar ePar ts;LooseTool s;
LiveSt ock;St ocks( Inv ent or i
es) ;Bi llsofExchange;BookDebt s;
Adv ances;I nvest ment s;Cash and Ot herBal ances;Def erred
Rev enueEx pendi ture; Cont ingentAsset s; StockCer tifi
cat e
Week12 Ver ifi
cat i
on– Rev enueAccount ;Scr ut i
nyofTr adingAccount ;
Scr utinyofPr ofitandLossAccount ;Scr utinyofPr of i
tandLoss
Appr opr iati
onAccount
Week13 Audi tor ’sRepor t;Cer tificat ionofSt at utor yRepor t
;Repor tf or
i
nser tioni nPr ospect us;AnnualAudi t;Submi ssi onofAudi t
or ’
s
Repor tt o Shar ehol der s;Audi tor’sr epor tt ot he Member s;
Audi tor ’sr epor t:For msofQual ifi
cat ion;Audi tconcl usionand
repor t i
ng;Repor tont heaf fairsofacompanyi nsuppor tofa
dir
ect or ’
sdecl arationoft hecompany ’si nsol v ency
Week14 Divisi blePr of it
s;I mpor tanceofpr operascer tai nmentofpr ofits;
Theconcept soft hepr of i
t;Di fficul tiesi nt hedet ermi nat i
onof
prof its; Consequencesofi ncor rectdet ermi nat ionofpr ofit;Legal
Prov isions;ConceptofDi v isibl ePr of i
t;Decl ar ationofdi v i
dend;
Pay ment of Di vidend; Pay ment of I nter im Di v i
dend;
Appr opr iati
onofRet ai nedPr of its;Rev aluat ionofFi xedAsset s
andt heAudi tor;Secr etReser v eandAudi tor; Sinki ngFund;
Week15 Invest i
gat i
on; Def ini tion; Di st i
nct ion f rom Audi t; Obj ect s;
Procedur eunderCompani esOr dinance1984
Week16 Comput erAudi t
; Obj ect iv es; Audi tPr ocess; Int ernal Cont rol

42
RecommendedText s:
Andrey,A.G.,Kar l
a,M.J.&Lar ry,E.
R.(2012) .Audit
ing,(8th Edi
ti
on).Cengage
Learning.
Gupta,K.(2004).Cont empor ar
yAudi ti
ng.TataMcGr aw-Hil
l Educati
on.
Mil
li
champ, A.H.( 2002).Audit
ing.CengageLear ningEMEA.
Saeed,K.A.( LatestEditi
on).Auditi
ng.Insti
tuteofBusinessManagement .
Mil
li
champ,A.H.( 1990).Audi t
ing:AnI nstruct
ionalManualf orAccount i
ng
Students.ELBSwi thDPPubl icati
ons.
Tandon, B.N.,Sundhar sanam,S.&Sundhar abahu,S.AHandBookofPr act
ical
Audit
ing.S.Chand&Co.Lt d.

CourseTitl
e: CostAccount
ing
CourseCode: COMA564
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObj ectiv
es:
This course ofcostAccount i
ng deal s wi t
h planning and controll
ing.The
pl
anningf uncti
oni sessential
lyadeci sionmak i
ngpr ocessandcont roll
i
ngdeal s
wit
h managementt ask ofor ganizati
on.The connect i
ng li
nk between t he
ori
ginati
ngpl anningf unct
ionandt het erminati
ngcont rolfunct
ioni sthecost
accountinginformat i
onsy stem,r ightl
yt ermedasat oolofmanagementt hat
permits ef fecti
ve communi cation, cont inuous f eedback, r esponsibi
lit
y
accountingandmanager ialflexibil
it
y.Thi scour sewi l
lhel pthest udentst o
perf
orm wel land succeed atanyl ev elofmanagementi n both pr obl
em
i
dentifi
cati
onandpr oblem solvi
ng.

Week1 I
nt r
oduct ion;TheNat ureandConceptofCostAccount ing ;
Classificat i
onofCostandFi nancialFor ecast i
ng;Pr oductCost
Accumul ati
onSy stem; Absor ptionCost i
ng,Mast erBudget ;
Week2 JobOr derCost ingSy stem;CostAccumul at i
onPr ocedur e;Job
OrderCostAccumul ationPr ocedur e;CostAccount i
ngPr ocedur e
forMat erial;
Week3 Cost Account ing Pr ocedur e f or Labour ; Cost Account i
ng
procedur ef or( F.O.H);Jobor derCostSheet ;
Week4 ProcessCost ing; Charact eri
sti
csofPr ocessCost ing; Pr ocedure
ofPr ocessCost ing;CostofPr oduct ionRepor t;Equi valent
Product ion; Uni tCostf orMat erial,LabourandF. O.H;
Week5 Nor mal LossofUni t; Abnor malLossofUni t;Procedur efor
theMat er i
al; Procedur ef orLabourandF. O.H;
Week6 ByPr oductandJoi ntPr oductCost i
ng;Di f
ficulti
esi nCost ingby
ProductandJoi ntProduct ;Natur eofbyPr oduct ; Met hods
ofby Pr oduct s and Joi ntPr oducts;Char acteri
sti
cs ofJoi nt
Product s;
Week7 Cont roll
ingandCost ingMat eri
al ; Procedur e for Mat eri
al
Procur ementandUse; Mat eri
al Cost i
ngMet hod; FIFOMet hod;
Week8 LIFO,Av erage Met hods;Per pet ualI nventorySy st
em;Phy si
cal
I
nv entor ySy stem;

43
Week9 Cost i
ng and Cont r
olli
ng of f actor y ov erhead; Concept of
Depar tment alization; Di rect Depar tment al Ex penses;I ndir
ect
Depar tment al Expenses; Est ablishingDepar tment aloverheads;
Week10 Cont roll
ingandCost i
ngf orLabour ; Basi sf orLabourCost
Cont rol;Product ivi
tyMeasur ement ; Effici
encymeasur ement;
Week11 LabourPer f
or mancer epor t; Organization forl abourcost
control ;
Pr ocedur ef orLabourCost ing;
Week12 Incent i
vewagepl ant ypes;Requi rementofwagepl an;Purposeof
wagepl an;
Week13 Standar dCost ing;Obj ecti
v esofst andar dcost i
ng; Budgets
andst andar d; Mat erial,l abour , F. O.H. cost st andard;
Analy sisofv ariance;
Week14 DirectCost i
ng; Def i
niti
onofdi rectcost i
ng; Facts of di r
ect
costing;I nter nalusesofdi rectcost i
ng;Ex t
ernalusesofdi r
ect
costing;
Week15 BreakEv enAnal ysisandCostVol umePr ofitAnalysis;TheNat ure
ofBr eakEv enAnal ysi
s; Det ermi ningBr eakEv enPoint ;
Week16 BreakEv enanal ysisforDeci sionMak ing;Effectsofchangesand
fixedCost ; Effect sofchangessal es

RecommendedText s:
Toit,E.D.( 2007).FreshPer spectiv
es:CostandManagementAccount ing.
PearsonSout hAf ri
ca.
RajasekaranV.(2010) .CostAccount ing.PearsonEducati
onI ndia.
Horngren,C.T. ,Dater ,S.M. ,&Raj an,M.V.( .CostAccount
2014) ing( 15th
Editi
on).Pr
ent i
ce-Hall.
Horngren,C.T.,Datar,S.M. ,
&Raj an,M.( 2014).CostAccounting, 15thEdi
( ti
on).
Prenti
ce-Hall.
Gupta,S.P.,
Sharma, A.&Ahuj a,S.(2010).CostAccounti
ng. F.
K. Publicati
ons.
th
Jane,P.k.(2000)CostAccount
. i
ng, (
7 Edi t
ion).Tat
aMcGr aw-Hil
l Education.

CourseTit
le: MoneyandBanki
ng
CourseCode: COMA565
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

Cour seObj ectives:

Int hewakeofr ecentf i
nancialcri
sis,monetarysy stem hasgr ownoutof
hist or i
calci rcumst ances.Economi c analysi
s convinces us t hatt o some
ext entouri nst i
tuti
onscannotbeot herthanwhatt heyar e.Forexampl e,we
maynothav et ousepapercur r
ency,butclearl
ysomeki ndofmedi um of
exchange i s essent ialtor un any economic system.Once conv entions
est abl i
sht hemsel vesasi nst
ituti
ons,t
heydictat
ewhatpur posesi nfactcanbe
ser ved.Ani mpor t
antobj ectiveofthiscourseist oi nvest i
gatet heprincipal
fi
nanci alinstituti
onsi nvol
vedi nourmacr oeconomy .Thi scour sepr ovi
desan
ov er allper spect i
ve on t he monet aryand f i
nanci
ali nstit
uti
ons.Monet ary
i
nst i
t uti
onscanonl ybeunder st
oodi foneknowst hemagni tudesoft he
economi cv ariablesassoci atedwiththem.

44
Week1&2 Money ;Def inition,or i
gi nandf unct ionsofmoney ;Qual i
tiesofa
goodmoneysy stem;I mpor tanceofmoney ;Papermoney ;Ki nds
ofpapermoney ;I tsadv antagesanddi sadv ant ages;Val ueof
money ;Monet ar yPol i
cy ;Effect sofchangesi nv alueofmoney ;
Infl
at ions, i ts causes and r emedi es; Def lation; Ref lation;
Dev aluat ion
Week3 Bank;Def i
nitionofBank;Or iginandscopeofbanki ng;Testof
efficiencyofagoodbank;Cl assi fi
cat ionofbanksont hebasi s
oft hei rf unct ionsandconst itut i
on;I mpor tanceofbankf ort he
dev elopmentofacount ry
Week4&6 Cr edi tandCr edi tI nst rument s;Def initi
onofCr edit;Usesand
abuses ofCr edi t;I mpor tance ofCr edit;Di fference bet ween
negot i
abl eandnon- negot iablei nst rument s;Char act eri
st icsof
negot i
abi li
ty;Cr edi tI nstrument s;Cheque;Bi llofExchange;
Promi ssor yNot e;BankDr af t
;Tr av elersCheque;Let terofCr edi t
;
TheConceptofPl ast icMoney ; Credi tCar ds; Tel ephoni ct ransf er
ofMoney ;Elect r onict r
ansf erofMoney
Week7&10 Commer cialBanks;Def i
niti
on,I mpor tance and Funct ions of
Commer cialBanks;Pr inciplesofCommer cialBanki ng;Li quidi t
y;
Efficiency ; Economy ; Publ icity; Cr edit Cr eat ion and i ts
Limi tations;ThePr inci palFeat ur esofDi ff
er entBankAccount s;
FixedAccount ;Cur rentAccount ;PLSSav i
ngAccount ;PLSFi xed
Ter m Account ;Ri ght sandDut iesofaBankCust omeranda
Banker ; Reasons f or Di shonor ing Cheques; Ki nds and
Impor tanceofCr ossi ngandEndor si ngCheques;Ty pesofBank
Adv ances;Cash Cr edi t
;Fi xed Loans;Ov erdr af t
;Pr incipl esof
BankAdv ances; Secur iti
esandKi ndsofSecur ities; Banker ’
sLi en;
Pledge; Mor tgage; Hy pot hecat ion
Week11&12Cent r
alBank( wi thspeci alr efer encet oPaki st an);Thenat ure,
principl es, const itution and obj ect ives of Cent ral Bank;
Impor tanceofCent ralBankf oraneconomyl ikesPaki stan; Mai n
funct ionsofaCent ralBank;Met hodsofCr edi tCont rol;St at e
BankofPaki st an;I tsPr imar yandSecondar yFunct ions;I tsRol e
i
nt heEconomi cDev elopmentoft heCount r y
Week13&14Simpl e For ei gn Exchange Tr ansact ions;Meani ng ofFor eign
Exchange;For ei gnExchangeTr ansact i
ons;Fact orsI nfluenci ng
For eign Exchange; Met hods of I nter national Pay ment s;
ExchangeCont rol ;For msofExchangeCont r
ol ;For war dFor eign
Exchange;Let terofCr edit;Impor tLet terofCr edi t;Expor tLet ter
ofCr edi t
;WhyBanksHandl eLet terofCr edi t? ;Adv ant agesof
Lett erofCr edi t
Week13&15Expor tand I mpor tTr ansact ions;Commodi ty Bar ter ;I mpor t
License;Cash Tr ansact i
ons;Met hods ofMaki ng Pay ment s;
Expor tTr ansact i
ons;Pr oblemsoft heExpor t
er ;TheChannel sof
Expor tTr ade;Fi nanci ng ofExpor ts;Handl ing ofI mpor tand
Expor tDocument s
Week16 Rev ision&Pr esent ations&Fi nal Ter m Exami nat ion

RecommendedTexts:
Rothbar
d,N.M.
,&Saler
no,
T.J.( .AHi
2002) stor
yofMoneyandBanki
ngi
nthe

45
 UnitedStates.Ludwi gv onMisesI nsti
tut
e.
Howells,P.G.A. ,&Bai n,K.( 2008).TheEconomi csofMoney ,Bankingand
Fi
nance:AEur opeanText .Prenti
ce-Hal lFinancialTimes.
Meenai,S.A.( l
atestEdi t
ion).MoneyandBanki ngi nPaki stan.Karachi
:Oxford
Universi
tyPr ess.
Thomas, L.(2005) .Money ,BankingandFi nancialMar ket
s.CengageLear ning.
Croushore,D.( 2006) .Money and Banki ng:A Pol i
cy-Orient
ed Approach.
CengageLear ning.
Usmani ,
T.( 2004).AnI ntroducti
ontoIslami cFi
nance.Ar ham Shamsi .
Ayub,M.( 2009).Under standingIsl
amicFi nance.JohnWi ley&Sons.

ACCOUNTI
NG&FI
NANCE:OPTI
ONALCOURSES

CourseTit
le: Capi
talMar
ket
sinPaki
stan
CourseCode : COMA556
Credi
tHours: 03
TotalWeek : 16
TotalHour
s: 48

Cour seObjecti
ves:
Finance ist he l
ife bl
ood f orbusiness.Itis necessaryf ort he gr
owt h,
developmentandexpansi onoft r
ade,commer ceandi ndustry
.Theent i
re
fi
nancialmechanism isregulatedbyfinanci
ali
nsti
tuti
onsandcapi talmarkets.
Thecour sehasbeendesi gnedt oenablethestudentstoexpl or
et hescope,
i
mpor t
ance and involv
ementoff inanciali
nsti
tuti
ons and mar ketsint he
currentdaybusiness.

Week1 TheFi eldofFi nance; Ther oleoft hef i

nanceManager ;Thebasic
financi
al goal soft hef i
rm;
Week2 TheFi nanci al Sy st
em; Sur plusEconomi cUni t
s;DeficitEconomic
Uni t
s;Secur i
ties/Fi nanci al Asset s;
Week3 TheMaj orEconomi cSy stems;Capi talism;Communi sm;The
IslamicEconomi cSy stem;
Week4 Financial I
nt ermedi ar ies; Inv estmentBanker s;Brokers;Dealer
s;
Week5 FinancialMar kets;ThePr i
mar yMar ket;TheSecondar yMar ket;
TheMoneyMar ket;
Week6 TheCapi talMar ket ;Secur ityExchanges;TheOv er-The-Counter
(OTC)Mar ket ;Mar ketEf ficiency ;
Week7 Secur i
tiesi nt hef i
nanci almar ketpl ace;Secur iti
esint hemoney
mar ket;Tr easur ybi ll
s;Commer cialpaper ;EuroDol l
ars;Bankers’
accept ance;
Week8 Secur i
tiesi nt hecapi talmar ket ;Bonds;Bondt erminologiesand
types;Tr easur ynot esandbonds; Muni cipalbonds;
Week9 Cor poratebonds;Cor por at est ock;Commonst ock;Pr efer
red
stock;
Week10 FinancialI nstit
ut i
ons;Fi nanci ali ntermedi ati
on;Denomi nati
on
Mat ching; Absor bi
ngcr edi trisk;
Week11 Ty pesofFi nanci alinst itutions;Commer cialBank; Importanceof
Commer cial Banks; Funct ionsofCommer cialBanks;
Week12 Cent r
al Bank; Funct ionsofCent ralBank; Creditcontrol;
46
Week13 StateBankofPaki stan;Const i
tuti
on;Funct i
onofSt ateBank;
PrinciplesofNot eIssue;
Week14 Speci al
izedFi nancialI nstit
utioni nPaki stan;Pakistanindustri
al
creditand I nvestmentCor por ati
on;Smal lbusi ness Fi
nance
Cor poration; I ndust r
ial dev elopment Bank of Paki stan;
InvestmentCor porat i
onofPaki stan;Nationali
nv estmenttr
ust;
Week15 InternationalFinancialI nsti
tutions; I
nternati
onalMonet aryfunds;
InternationalBankf orr econst ructi
onanddev elopment;Wor l
d
Bank; Internati
onal FinanceCor porati
on
Week16 Present ations,Quizcompet i
tionandt est

RecommendedText s:
Freder
icl-
S-Mi shken,( 2011) .FinancialMar kets,I
nstit
utionsandMoney ,(7th
Edit
ion) .NewYor k:Har perColli
nsPubl i
sher.
Meenai,S.A.( latestEdi tion).MoneyandBanki nginPaki st
an.Kar achi
:Oxford
UniversityPr ess.
Abbasi.M.B.( 1994) .Capi talMar ketsi n Pakistan.Pakist an:Nat i
onal
DevelopmentFi nanceCor porati
on.
Lawrence-S-Ritterand Wi ll
ion-L-
Sil
ber( 8th Edit
ion).Pr i
nci
ples ofMoney ,
BankingandFi nanci alInsti
tut
ions.NewYor k: HarperCol
linsPublishers.
Ansari
, J.
A.(2005) .Financi alManagementi nPakistan.OxfordUni ver
sit
y
Press.

CourseTit
le: Fi
scalManagement
CourseTit
le: COMA557
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

CourseObj ectives:
Student swi l
ldev elopanunder st
andingoft heoveral
lfeder
albudgetpr ocess,
i
ncludinghowt hebudgeti sconst r
ucted,techni
quesforbudgetmanagement
and pr eparation,and t he determinati
on ofgov ernmentpr iorit
ies.Topi cs
i
nclude t he r ole of cent ralbudget agenci es parti
cularl
yt he Cabi net
Expendi t
ur e Rev iew Commi t
tee,Senat e and House of Repr esentati
v es
Esti
mat esCommi ttees,t
hescr uti
nyofgov ernmentexpenditur
e, Treasuryand
economi cmanagement ,andchangest oCommonweal thagencybudget ary
andf i
nanci almanagementpr ocesses.Weexami nethecont inuingquestt o
i
ncreaset he'rationalit
y'ofresourceallocati
on,al
ongwi thi
ssuessuchast he
natureof' budget ing control'
,and thepl aceofnon- fi
nancialper formance
i
nformat ioninr esour ceall
ocation.

Week1&2 I
ntroduction,capital
mar ketsandf i
nanci
almanager s;
Week3&4 Valuati
on ( 1):t wo t r
aditi
onal appr oaches –mul ti
ples and
di
scount edcashf lowanal y
sis; Buil
dasimpleprojectionmodel ;
Week5&6 Val uati
on( 2):whatdiscountr atetouseincashf l
owanal ysis;
Week7&8 Val uati
on( 3):cr
oss-borderv aluati
on;
Week9 MidTer m Exami nati
on;
Week10&11Valuati
on ( 4):financi
alopt i
ons and r ealoptions;Fi nanci
al
decisi
on( 1):capitalstr
uctur ei r
rel
evanceandcapi t
alst ruct
ure
wit
ht axes;

47
Week12&13Fi
nancialdeci si
on( 2):capit
alstructur
ei r
rel
evanceandcapital
str
ucture with f inancialdist
ress costs,agencycosts and
i
nformat ionasymmet ry;
Week14&15Fi
nancialdeci si
on(3):PayoutPol icy
:inter
acti
onsofinv
est
ment
and f inancing; deci si
ons r ai
sing capi t
al Mergers and
acquisi
tions;
Week16 Revisi
on&Fi nal Ter
m Exami nati
on

Recommendedbook:
AlesBulir
,T.D.( 2013) .AidandFi scalManagement ,(5th Edit
ion)
.New York:
I
nternati
onal Monet ryFund.
Centr
alBankofNi geri
a.( 2014).Issuesi nf i
scalmanagement :impli
cat
ionsfor
monet ar
ypol i
cy,(3rdEditi
on).Mi chigan:JohnWi l
ey&Sons.
Chri
sti
neP.W.Wong, C.J.( 2013).FiscalManagementandEconomi cReform
r
d
i
nt hePeopl e'
sRepubl icofChi na,(3 Editi
on) .Hong Kong:Asi an
DevelopmentBank.
Rasmussen, B. ( 2011) . Rei mbursement and Fi scal Management i n
Rehabili
tat
ion,(5thEditi
on).Michi gan:JohnWi l
ey&Sons.
Shah,A.(2012).FiscalManagement ,(10thEditi
on)
.Washi ngtonDC:World
Bank.

CourseTit
le: Corpor
ateTaxat
ion
CourseCode: COMA558
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s : 48

CourseObject
ives:
Thiscourseisdesignedt o(i)Famili
ari
zethest udentswit
ht heIncomeand
SalesTaxLawsi nPakistan;(i
i)I
ntr
oducet ostudentstheimport
antelements
andaspectsoft axsy stem and aut hori
ti
esandt hei
rli
mits;(i
i
i)Equi
pt he
student
swithnecessar yski
ll
st odealwiththesituat
ionsconcer
ningthefi
eld
oftaxat
ion.

Week1 Intr
oduct ion and scope of I ncome Tax Law i n Paki stan;
Defini
ti
onsandTer mi nol ogies;Ex clusionsf rom t ot alincome;
Reductioni ntaxl iabil
ity;Exempt ionf r
om speci f
icpr ov i
sionsof
i
ncomet axor dinance2001;
Week2 Disti
nctionbet weencapi talandr evenuei temsofexpendi t
ures;
Testsf ordi ff
erentofcapi talandr evenuer eceipts;Test sf or
diff
erentiatingcapi t
alandr evenueexpendi tures;Capi talloss;
Incomef rom Sal ary,Scopeofsal aryi ncome;Al l
owancesand
reli
evesundert heOr dinance;
Week3 Typesofpr ovidentf und,t r
eat mentofpr ov i
dentf und,t hesi xth
schedule,empl oy er
’s cont r i
bution ofappr ov ed gr atui
tyf und
deductionf rom i ncome,gr atui
tyf unddeduct ionf rom i ncome,
gratui
tyf undandschemes;
Week4&5 Comput at ion ofi ncome t ax pay ablef rom sal ari
ed per sons;
Income f rom busi ness and pr ofession Ter ms used;
Consider ations gov erning t axat i
on of busi ness pr ofit
s;

48
 Mai nt enanceofaccount sonmer cant i
leorcashbasi s;Income
char geabi l
it
yunderi ncomet axl aw oni ncomef rom busi ness;
Princi ples of comput at i
on of t axabl e pr of i
ts, al l
owabl e
deduct i
ons; Deduct ion f or comput ing busi ness i ncome,
significant changes i nt roduced by t he or dinance; Non-
admi ssibleexpense;Bad- debt s;Incomef rom pr oper t
yt axon
agricul turei ncome;Cal cul ation ofALV;Al lowabl e deduct ion
from i ncomef r
om pr oper t y
Week6 Set-of fandcar ryf orwar dofl osses;Ty pesofLosses;Rul esf or
set-of fand car ryf or war d;Penal ties,of f enses,appeal s and
prosecut ions
Week7 Incomet axaut hor i
tiest hei rappoi nt ment sanddut i
esandt he
l
imi tat i
onandpower s
Week8 Incomef rom ot hersour ces;Deduct ionf orcomput ingi ncome
from ot her sour ces;Capi talgai ns;Exchange gai n/losses,
i
ncomedeemedt oaccr ueorar ise
Week9-10 Taxaccount i
ngs and assessmentcy cle,pr ocedur ef il
ling of
return;Powert ogr antext ensionoft imef orf illi
ngt her etur n,
assessment pr ocedur e,pr ov isi
onalassessment ,not es f or
product ionofbooksofaccount s,evidence, et c.;Assessmenton
the basi s of r et ur n, weal th st at ement , si mpl i
fication of
assessmentofpr ocedur e,pay mentoft axbef oreassessment ,
changesi nt axwi thhol dingandcol lect ionoft ax;
Week11&12Wi t
hhol dingt axr atesundersect i
on50( 6)col lect ionoft axon
demand,r ecoveryoft ax;Recov eryofar rear s/r ef undsdemand,
refundandt axcr edi t,per sonsent it
ledt ocl aimr ef undi ncer tain
case,i ncome t axr ef unds,penal ties,enhanced t axr atesf or
highersl absofi ncome,f i
rstschedul er atesofi ncomet axf or
i
ndi vidual s,unr egi ster ed f i
rms,associ ation ofper sons and
Hindui ndi vi
duals; Def erredt axat i
onandi t
st reat ment ;
Week13 Assessmentofi ndi vidual salar i
edandnon- sal ariedper son;
Week14 Self-assessmentscheme; Appeal s;Pr act ical Pr obl ems
Week15&16Introduct i
on and scope of sal es t ax; Def ini
tions and
termi nol ogies;Sal est axaut hor i
ti
es;Regi strat i
oni nSal eTax;
BookKeepi ngandi nv oicingr equirement s;Fur nishi ngofRet urn
ofSal esTax; Appeal s; Pr act i
cal Probl ems

RecommendedText s:
Lymer,A.,&Oat s,L.( 2010).Taxation:Poli
cyandPr acti
ce,(16thEditi
on).Fiscal
Publ icati
ons.
Kapl
ow, L.(2011) .TheTheor yofTaxat i
onandPubl icEconomi cs,(Reprint
).
Princet onUniv ersi
tyPress.
Lymer,A.,&Oat s,L.( 2013).Taxation:Poli
cyandPr acti
ce,(20thEditi
on).Fiscal
Publ icati
ons.
Schrei
ber,U. ,&Mul l
er ,
P.(2013) .I
nternat
ionalCompanyTaxat ion:An
Introductiontot heLegal andEconomi cPri
nciples.Spri
ngerSci ence&
Busi nessMedi a
Mughal,M.M.( LatestEdition).I
ncomeTax- Pri
nci
plesandPr act i
ce.Lahore:
Sy edMobi n&Co.
Mughal,M.M.( LatestEdition).SalesTax.Sy edMobi n&Co.Lahor e.

49
CourseTit
le: Commer
cialBankFi
nanci
alManagement
CourseCode : COMA559
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

CourseObj ecti
ves:
Thiscoursei sdesignedt oenablest udent sonsuccessf ulcompl et
ionto:(i
)
underst
andanddi scusstrendsaffectingthewholefinanci alservi
cesindust
ry
and assess t he impli
cations ofchange f orbank risk management ,(ii
)
underst
and how t he behav i
orofbanks has been model ed,( i
ii
) have
knowledget o explain whyf unding mi xand costsar ei mportantto bank
managementwhenmaki ngl oanandi nvestmentdecisions,( i
v)hav eabil
i
ty
assessand moni torcreditr i
skand def aul
tpremiumsar eassessed and
monitored,and( v)analyzet herelat
ionshipbetweenbankper formanceand
capit
aladequacy .

Week1 Introduct i
on; Bank Management and Bank Fi nanci al
Management ;Thegoodol dday s’:ASi mpl eBal anceSheetVi ew
ofBanki ng;
Week2 The Tr ansf ormat ion ofBanki ng – 1970 t o 2007;Fi nanci al
Innov ation;I mpl i
cat i
ons of Banki ng I nnov ations for Bank
Financi al Management ;AnAssessmentofCr edi tRiskTransf er ;
Week3 Bank Account s – A Usef ulTooli f Handl ed with Car e;
Introduct i
on;TheBank’ sBal anceSheet–AnI nt r
oduction;The
Bank’ sI ncomeSt atement ;
Week4 FairVal ueandMar k-to-Mar ketAccount i
ng;
Week5 BankVal uation;I ntroduct ion;TheFunct i
onsofBankFi nanci al
Manager s; TheRi sksFaci ngBankFi nanci al Manager s;
Week6 TheVal ueoft heBanki ngFi rm;TheDi fferenceBet weenMar ket
andBookVal ue; Per f
or manceAnal ysisUsi ngFi nancialRat i
os;
Week7 BankRi skManagement–Li quidit
yManagement ;Intr
oduct i
on;
BankRi skManagement ;Concept sofLi quidi tyandSol vency ;
Sour cesofLi qui dit
y ;
Week8 Measur ing Banks'Li qui dity ;Pr acticalLi quidity Management ;
Pay ment s Sy st
em Ri sk and i ts Pot ent ialI mpacton Bank
Liquidity ;
Week9 InterestRat eRi skManagement ;Introduct ion;I nterest
-Rat eRi sk
Management ; GAPAnal ysis;
Week10 Dur ationAnal ysis;Hedgi ngI nterestRat eRi skOf fBalanceSheet ;
Week11 CostofFunds and t he Fundi ng ofOper ations;I ntr
oduct i
on;
Measur ingt heCostofFunds; ANot eont heCostofCapi t
al ;
Week12 UsingCostofFundsMeasur es;Ri sksAssoci atedwi thRai sing
Funds; Fundi ngPl anni ngandCo- ordination; Rev iewExer cise;
Week13 BankRi skManagement–Cr editRisk;I ntroduct ion;Credi tRisk;
Credi tRi skandDef aultPr emi ums;
Week14 LoanAdmi nist r
ation–Gener alPr ocedur e;Cr edi tAssessment ;
LoanPr ici ng; Problem Loans; Conclusi on;
Week15 Capi talManagement ;I ntr
oduct ion;Mai nComponent sofBank
Capi tal;Ri sk- basedCapi talRequi rement s;BaselandPaki stani
BanksCapi tal AdequacyRul es;

50
Week16 Paki
staniBanks Capi
talAdequacy:A Bri
efOver
view;Study
Exer
cise I
nter
nat
ionalCapi
talAdequacy;ImpactofCapi tal
Adequacy; A Not e on Capital Pl
anni
ng and Di v
idend
Management

RecommendedText s:
Si
nkey,J.F.( 2014) ,Commer cialBankFinanci alManagement,(6thEditi
on).
NewYor k:McGr aw-Hill.
Chandra, P.(2011) .Financialmanagement .TataMcGr aw-Hil
l
.
Ti
mot hy ,W.K.&MacDonal d,S.S.( 2010).BankManagement ,(7thEdi
ton)
i .
Mason, OhioUSA: ThomsonSout h-
West ern.
Bri
ghman,E.( 2009) .Fundament al
s ofFi nancialManagement .Cengage
Lear ni
ng.
Gall
agher ,&Andr ew.( 2007) .Fi
nancialManagementPr i
ncipl
esandPr acti
ces.
FreeloadPr ess.
Rose,P. ,& Hudgi ns,S.( 2012).BankManagement& Fi nanci
alSer vi
ces,
(9thEdi
ti
on) .McGr aw-Hill
/Ir
win.

CourseTitl
e: Corpor
ateFi
nance
CourseCode: COMA566
Credi
thours: 03
TotalWeeks : 16
Totalhour
s : 48

CourseObjecti
ves:
TheCoursehasbeendesi gnedtoexplainhowFinancialTheorycanbeappl
i
ed
tor
esolv
epr act
icalf
inancialpr
oblemsoft hecorporat
ions.Thecoursewi
l
lal
so
hel
pthestudentstodevelopthei
rcorporatedeci
sionmak i
ngpower .

Week1 I
nt roduct i
on t o Cor por at
e Fi nance;The Fi nancialManager ;
Funct ionsoft heFinanci alManager ;
Week2 Financi alManagementDeci sions; Invest mentDeci sions;Indirect
I
nv est ment s; Dir
ectInv estment s;Di v i
dendPol icy'sDecisions;
Week3 For ms of Busi ness Or ganizat ion; Sol e Pr opri
etorshi p;
Par tnership; Corporation;
Week4 Goal sofCor porateFi nance;Possi bl eGoal s,Gener alGoal s;The
AgencyPr obl em &AgencyCost ;AgencyRel at
ionshi p;Cont r
olof
Cor por at
ion; Financial MarketRev iew;
Week5 TimeVal ueofMoney ;FutureVal ueandCompoundi ng; I
nv esting
foraSi nglePer i
od;I
nv esti
ngf orMor eThanOnePer iod;
PresentVal ueandDi scount i
ng;
Week6 PresentVal ueofaSi nglePer i
od;Pr esentv al
uesf orMul t
iple
Per i
ods;Pr esentv ersusFut ureVal ue;Det erminingt heDi scount
Rat e;Findingt heNumberofPer i
ods;
Week7 I
nt erestRat esandBondVal uation;BondsandThei rValuation;
BondsPr i
ces; Val
uesandYi elds;Int erestRateRi sk;
Week8 BondFeat ur es;TheI ndentur e;Ter msofaBond;Secur ity;The
Cal lPr ovi
sion;Si nkingFund;Cal lPr emium;Def erredCal l;Cal l
Prot ected;BondsRat ings;
Week9 StockVal uat ion;CommonSt ockVal uat i
on;ZeroGr owthSt ock;

51
 Const antGr owt hSt ock;SuperNor malGr owthSt ock;Common
StockCashFl ow; Component sofRequi redRet urn;
Week10 Feat ur esofCommonSt ock;Feat uresofPr ef erredSt ock;The
Stock Mar kets; Deal ers; Br oker s and Funct ions; Mar ket
Repor ti
ng;
Week11 Capi talBudget ing;TheNetPr esentVal ueIdeaandEst i
mat i
on;
ThePay backRul e;Anal y zi
ngandRedeemi ngQual it
iesoft he
Rul e;
Week12 TheDi scount edPay back;TheAv erageAccount ingRet urn;The
Inter nal Rat eofRet urn;ThePr ofi
tabilit
yIndex;
Week13 Financi alLev erage and Capi talSt ructur
e Pol icy;The Capi tal
Struct ure;Fi r
m Val ueandSt ockVal ue;TheEf fectofFi nanci al
Lev er age; Earni ngsPerShar eVer susEBI T;
Week14 Capi talSt ructureandt heCostofEqui tyCapital;TheBankr uptcy
Cost s;Di rectBankr uptcy Cost s;I ndir
ectBankr uptcy Cost s;
Opt imal capi t
al structure;
Week15 Dividends and Di vidend Pol icy;Cash Di vi
dend and Di vi
dend
Pay ment s;St ock Di vi
dend Pay ment s;RealWor l
d Fact ors
Fav or ingaLow Pay outandHi ghPay out;AResol uti
onofReal
Wor ldFact ors;
Week16Est
ablishi ng a Di vidend Pol i
cy ; Resi dual Di vidend Appr oach;
Irr
el ev anceofDi videndFact or;Birdi nHandTheor yofDividend;
StockRepur chases; StockSockSpl it

RecommendedText s:
Ross,P.,West erf
iel
d,&Jor dan,(2012).Fundament al
sofCorpor
ateFi
nance,
10thEdi
( t
ion).
McGr aw-Hil
l.
Damodar an,A.(2011).Appli
edCor por
ateFinance.JohnWil
ey&Sons.
Quiry
,P.(2011).CorporateFinanceTheory.JohnWi ley
&sons.
Breal
ey,R.A.(2008).Princi
plesofCorporateFinance.McGr
aw-Hil
l
.
Stanley,B. ,& Geof frey A.H.( 2008). Foundati
ons of Fi nanci
al
Management .McGr aw- Hi
ll
.
Block,S.B.
,&Hirt
,G.A. (
1996).Foundat
ionofFi
nanci
alManagement
,(7th
Editon)
i .
Richar
d-D-I
rwinInc.

CourseTit
le: Val
ueChai
nCost
ing
CourseTit
le: COMA567
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

Cour seObj ecti

v es:
Net workedor gani zati
onsar ebecomi ngasi gnif i
cantorganizationalst ructure
i
nmanuf actur
inganddi str
ibut
ion.Thi sunitdev elopsstudents' understandi ng
ofthef i
nanceandaccount i
ngact i
vi
tiesthatneedt obeunder takendur ingt he
valueaddi ngpr ocessest hatabusinessmustf ulfill
.Emphasisi splacedont he
networkaspect sofcost i
ngpr ocessesandact iviti
esbutr elevantf inanci al
topicsthati mpactonv al
uechai nnet workst ruct ureswil
lalsobei ntroduced,
suchasf i
nanci alandoper ati
onalgear ing,al ternat i
vemethodsoff inanci ng
theoper ationsact ivi
ti
es,andriskmanagement .Ofi mport
ancei st henot i
onof
added v alue and how i t
s quant i
tativ
ev alue may be cal culated as t he
52
aggregat e added val
ue accumul ated wit
hint he value chain network;for
exampl e,acel lphonemaycr ossanumberofi nternationalbordersdur i
ng
manuf actureanddi st
ri
but ion,val
uei saddedbyeachpr ocessbutwhati sthe
tot
alv alueaddedandhowmuch?Thi si
ntroducesanot hertopic-howdowe
sharet hev al
uegener atedbyanet workor gani
zationamongt henet work
member s?Answer stot hesequest i
onsneedt oberesol vedtoensuret helong
-t
erm growt handsur v
ival ofthevaluechainnetwork

Week1 Val uechai ndev elopmentandf inanceconcepts:Mai nIssues

andRangeofPr ov i
der s
Week2 Buildingcohesi vev aluechai ns
Week3 Internal andexternal approachest ov al
uechainf
inance
Week4 Under standi ngfi
nanci alri
sks
Week5 Introduct i
ont oVal ueChai ns:KeyTer msandMainI ssues
Week6 Howt oMapaVal ueChai n
Week7 ProductBasedFi nanci ngI nstruments
Week8 Recei vable-basedFi nancingI nst
ruments
Week9 Phy sical Asset-
basedFi nanci ng
Week10 Assessi ngav al
uechai n
Week11 Ident i
fyi
ngoppor tuni t
iesandmanagi ngrisks
Week12-
14 Under standi ngmar ketneeds
Week14-
16 Desi gningappr opr i
at efinancialproducts

RecommendedText s:
Seuring,S.( 2002).CostManagementi nSupplyChains.Phy
sica-
ver l
ag.
Drury,C.(2007) .ManagementandCostAccount i
ng.SouthWest ernCencage
Lear ning.S
Bit
it
ci, U.S. ( 1998). Str
at egic Management of Manuf acturing. Kluwer
Academi cPublishers.
Presutti
,W.( 2014). Under standi
ng the Dynamics of the Val ue Chain
(Oper ati
onsandSuppl yManagement).Busi
nessExpertPress.
Govindarajan, V.(2004).St
r ategicCostManagement:TheValueChai n
Perspective.Tat aMcGr aw-Hi l
l.

Cour
seTi
tl
e: I
nter
nat
ional
TradeFi
nance
CourseTit
le: COMA568
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

Cour seObj ect i

ves:
To enabl e st udentsto hav e knowl edge about( i
)t he mai n dr i
vers of
i
nt ernati
onalbusi nessst r
ategi es,(i
i)themai nent ryst rat
egi esintof orei
gn
mar kets,( ii
i
)I denti
fy expor tand i mportsour ces off inancing,( i
v )the
i
mpor tanceoff inanci
alplanni ngi ninter
nati
onalt r
ade( v )trader i
skanal ysi
s
andmanagement,( vi
)t hepr ocessofexpor tinggoodswi t
hanemphasi son
the pay mentand document at i
on cir
cuits(vii
)t he forms ofi nternational
financeandpay mentmechani sms,( i
x)thenat ureanduseofexpor tcredit
i
nsur ancei nr educingrisk(x)f or msandsour cesofof f
icialtradefinance,(xi)
Identifyalternativestoconv ent i
onalfinanci
ng,( xii)theuseofper f
ormance
53
bonds and guar
antees,(xi
i
i)f
actori
ng and f
orfei
ti
ng,and (
xiv
)t he main
i
nternati
onaland multi
l
ater
alinst
it
uti
ons rel
ated wit
hInter
nati
onaltrade
operati
ons.

Week1 Global i
zat ion; Whati sgl obal izat i
on?Theemer genceof
globali nst it
utions;Dr iv er s of gl obal izat i
on;The changi ng
demogr aphi csoft hewor ldeconomy ;Thegl obal izat i
ondebat e;
Managi ngi ngl obal mar ket place;
Week2 Tr adeRi sksandRi skassessment ;Int ernat ionalt radepr act ices;
Pr oduct ;r isks;Commer ci alr isks ( pur chaserr isks) ;Adv er se
busi nessr isks;
Week3 Pol itical ri
sks; Cur r encyr isks; Financi al risks;
Week4 Met hods ofPay ment ;Di f f
erentmet hods ofpay ment ;Bank
transf er( bank r emi ttance) ;Cheque pay ment s;Document ar y
col lect ion; Let terofcr edi t;Count er -t
rade;
Week5 Bonds,Guar ant eesandSt andbyLet t ersofCr edi t;Theuseof
bondsand;guar ant ees;Commonf or msofguar ant ee;Demand
guar ant ees;St andbyl ett ersofcr edit;Thest ruct ureanddesi gn
ofguar ant ees;
Week6 Cur rencyRi skManagement ;Currencyr i
sk; Thecur rencymar ket s;
Cur rencyexposur e;Hedgi ngcur rencyr i
sks;Pr act i
calcur rency
management ;
Week7 Expor tCr editI nsur ance;A mut ualunder t
aki ng;The pr i
v ate
sect ori nsur ance mar ket ;Expor tcr edi tagenci es;I nv estment
i
nsur ance;
Week8 Tr ade Fi nance;Fi nance al ternat i
ves;Pr e-shi pment f inance;
Suppl i
ercr edits;Ref inanci ngofsuppl iercr edi ts;Buy ercr edi ts;
Thei nter nat ional moneymar ket;
Week9 Str uct ur edTr adeFi nance;I nternat i
onall easi ng;Li nesofcr edi t
andl ocalcur rencyf i
nance;Pr ojectf inanceandj ointv ent ur e;
Mul tilater al dev elopmentbanks;
Week10 Ter msofPay ment ;Ter msofpay mentandcashmanagement ;
Cont ent soft het er msofpay ment ;St ruct ureoft het ermsof
pay ment ;Composi tet er msofpay ment ;Thef inaldesi gnoft he
termsofpay ment ;
Week11 Inter nat i
onal Tr ade Theor y;An ov er view of t rade t heor y
Mer cant ili
sm;Absol ut e;adv ant age;Compar at i
v e adv antage;
Newt radet heor y; Nat ional compet it
iv eadv ant age;
Week12 Inter nat i
onalMonet ar yMar ket;Thegol dst andar d;TheBr et on
Woodssy st em;Thecol lapseoft hef ixedexchanger at esy stem;
The f l
oat i
ng exchange r ater egime;Fi xed v er sus f loat ing
exchange r ates;Exchange r ater egi mes i n pr actice;Cr isis
managementbyI MF;
Week13 TheGl obalCapi talMar ket ;Benef itsoft hegl obalcapi talmar ket ;
Globalcapi talmar ketr isks; TheEur ocur rencymar ket ;
Thegl obal
bondmar ket ;Thegl obalequi tymar ket ;For ei gnexchanger isk
andt hecostofcapi tal;
Week14 For ei gnDi rectI nv est ment( FDI )
; FDIi nt hewor l
deconomy ;
Week15 Benef itsandcost sofFDI ;Gov er nmentpol icyi nst rument sand
FDI ;
Week16 Theor iesofFDI ;Pol i
tical ideol ogyandFDI

54
RecommendedText s:
Ahear n,R.J.( 2013) .Internat i
onalTr adeandFinance,( 4thEditi
on).NewYor k:
DIANEPubl i
shi ng.
Ahn,M.J.( 2014) .ATheor yofDomest i
candInternationalTr adeFi nance,(1st
Editi
on).NewYor k: JohnWi l
ey&Sons.
Baker ,J.C.( 2013) .Fi nanci ngI nternati
onalTr
ade,( 11th Edit
ion).Washi ngton
DC: GreenwoodPubl i
shingGr oup.
Sherlock, J.(2011) .Int ernationaltrade:AnEssentialguidelinetothepr i
nci
ples
andpr acticeofexpor t.KoganPageLi mi
ted.
Bi
shop,E.( 2012) .Fi nanceofI nternati
onalTrade,(6th Editi
on).But terworth-
Heinemann.
Tresch,R.W.( 2012) .Publ i
c Finance:A Nor mat i
ve Theor y,(7th Edit
ion).
Academi cPr ess: NewYor k.
Grath,A.( 2012) .TheHandbookofI nter
nat
ionalTr adeand Fi nance:The
Compl ete Gui de t o Ri sk Management ,InternationalPay ment s and
CurrencyManagement ,BondsandGuar antees,Cr editInsur anceand
TradeFi nance, (2ndEdi t
ion).KoganPageLt d.

55
CourseTit
le: Isl
ami
cBanki
ng
CourseCode: COMA569
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s : 48

Cour seObj ecti

v es:
Thecour sehasbeendesi gnedt oi nt
roducethest udentswitht henat ureand
operationsofI slami cBanking.Itincludesattheout setandinter pr
etationand
analysisoft het r
uemeani ngandnat ureofRi ba,usuryandi nt er
est;andan
attempthasbeenmadeoexami net hepracti
cabil
ity
,v i
abil
ityandpossi bl
e
const r
aintsofi nterestfr
eebanki ng.Thecont oursandpr ofi
leofi nter
estfree
banking wi thi
nt he framewor k ofI slami
c Economi c System hav e been
discussed.Unbi asedconcl usi
onshav ebeendr awnandr ecommendat i
ons
submi ttedf orenhanci ngt heoper ati
onaleffecti
venessofI slamicBanki ng
System.

Week1 ABr i
efOv erv
iewofEconomi cSy stems; Capi tali
sm; Communi sm;
I
slami cEconomi cSy stem;
Week2 TheI slami cEconomi cSy stem;Fact orsofPr oduct ioni nIsl
am;
TheObj ect i
vesoft heDi stributionofWeal thinI slam;
Week3 Ri
ba, Usur y,I
nter est;Int roduct ion;Hi storicalBackgr ound;Nat ure
&Meani ng;
Week4 ProhibitionofRi ba;Ri bai nt heQur an;Ri bai nHadi th;Ribai n
Fi
qha;
Week5 Rati
onal eofPr ohibitionofRi ba;Ar gument si nFav orofI nterest;
Argument sagai nstI nter est;Anal ysisoft heAr gument sinFav or
of&Agai nstInterest ;
Week6 I
nterest f r
ee Banki ng Sy st em; Obj ect i
ons; Reser vati
ons;
Evaluationoft heObj ect ions&Reser vations;
Week7 I
slami cBanki ng;Phi l
osophy ,Dev el
opment ;Ar easofOper ati
ons;
NoneFund Based Tr ansact i
ons;I nv estmentAct ivi
ties;Soci al
Acti
v i
ti
es;Fi nanci ng underPr ofitand Loss Shar ing Sy st
em;
Potential ofIslami cBanks;
Week8 I
slami c Modes of Fi nanci ng; Mushar akah; Def init
ion of
Mushar akah;TheBasi cRul esofMushar akah;TheManagement
ofMushar akah; Basi cRul esofDi stributionofPr ofi
tandLoss;
Week9 Power sandRi ght sofPar tnersandMushar akah;Ter mi nati
onof
Mushar akah;Ter mi nat ionofMushar akahwi thoutCl osingt he
Business; Di stinct i
onbet weenI nterestBasedFi nanci ngand
Mushar akah;
Week10 Mudar abah; Def i
nition; Ty pesofMudar abah; Di ffer
encebet ween
Mudar abahandMushar akah;I nvest ment ;Mudar abahExpenses;
Dist
ribut ionofPr ofitandLoss; Rol esofMudar i
b;Ter mi nati
onof
Mudar abah;
Week11 Diminishi ng Mushar akah;Meani ng and Concept ;Uses of
Diminishi ngMushar akah;
Week12 Murabaha;Def i
nition;Di fferencebet weenMur abahaandSal e;
I
ssuesi nMur abaha;Basi cMi st akesi nMur abahaFi nancing;Bai ’
Muaj j
al;

56
Week13 Salam andI sti
sna;Sal am;Pur poseofUse;Condi ti
onsofSal am;
ParallelSalam;I sti
sna;ConceptofI st
isna;Di ff
erencebetween
I
stisnaandSal am; Ist
isnaasaModeofFi nancing;
Week14 I
jarah( Leasing);Basi cRul es;LeaseasaModeoff i
nancing;
Dif
ference bet ween Mur abaha and Leasi ng; Expenses
Consequentt oOwner ship;LesseeasAmeen; I
jarahWaI qti
na;
Week15 Applicati
onsofI sl
ami cFi nancing;Pr ojectFi nancing;Wor ki
ng
CapitalFinancing; I
mpor tFinancing; ExportFinancing;
Week16 I
slami cInvestment ;Secur i
tizati
on;Secur i
tizat
ionofMushar akah;
Secur i
ti
zati
onofMur abaha; Securi
tizati
onofI jarah

RecommendedText s:
Kett
ell
,B.( 2014).Introduct i
ont oI slami cBanki ngandFi nance,(1stEdi ti
on).
NewYor k:JohnWi ley&Sons.
MervynLewi s,L.M.( 2013) .I slami cBanki ng,( 2nd Editi
on).London:Edwar d
Elgar.
MunawarI qbal,D.T.( 2011) .Isl ami cBanki ngandFi nance:NewPer specti
v es
on Pr of
itShar i
ng and Ri sk,( 4th Edi ti
on).London:Edwar d El gar
Publishing.
Schoon,D.N.( 2014) .Isl
ami cBanki ngandFi nance,( 1stEditi
on) .Washi ngton:
SpiramusPr essLt d.
Si
ddiqui,S.H.( LatestEdi ti
on) ,Islami cBanki ng.Kar achi :Publisher,Roy alBook
Company .
Ayub,M.( 2009) .Under st
andi ngI sl
ami cFi nance.JohnWi l
ey&Sons.
Usmani ,M. T.(1999) .AnI ntroduct i
ont oI slami cFi nance.Kar achi:Idaratual
Mar rif
.
Usmani ,T.(2002) .I
slami cBanki ng.Kar achi: Dar ulI
shaat .
Venardos, A.M.( 2012) .CurrentI ssuesinI slami cBanki ngandFi nance:
Resi
li
enceandSt abil
ityinthePr esentSy stem, (2ndEdition).Chicago: Wor l
d
Sci
entifi
c.

CourseTit
le: Account
ingI
nfor
mat
ionSy
stems
CourseCode: COMA672
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObjecti
ves:
Toimpartskil
lsont ot hest udent st omaket hem abletorecordandmanage
accounti
ngpr oceduresel ect ronical l
yanduset heseelectr
oni
cr ecor
dsas
usefulsetofi nfor
mat i
on i n deci sion maki ng bythemselvesorbyot her
deci
sionmaker softheor gani zations.
Week1&2 AModel forPr ocessi ngAccount ingI
nfor
mat i
on;
Week3&4 Manager i
al Account ingSy stems;
Week5 SystemsConcept sandAccount ing;
Week6 SystemsTool s;
Week7&8 I nternalCont r
ol Struct ure;
Week9 System Cont r
ol s;
Week10 DataSecur it
yandI ntegrity
;
Week11&12Account ingTr ansact ionCy cles;

57
Week13 RevenueCy cl
eAppli
cations;
Week14 Expendit
ureCycleApplicati
on;
Week15 Conversi
onCy cl
eAppl i
cations;
Week16 Fi
nancialCycl
eApplications

58
RecommendedText s:
Boockhol dt,J. L.,&Dav idH.L.(2011) .Account i
ngI nf or
mat ionSy stems.USA:
Ir
wi nHomewoodBost an.
Romney ,M.B. ,&St einbart
,P.J.( 2014).Account ingI nformat ionSy stems,
t
h
(13 Rev isedEdi ti
on).PearsonEducat i
on, Limi t
ed.
Hall
,J.( 2015) .Account i
ng Informat i
on Sy stems,( 9th Edi tion).Cengage
Lear ning.
Mancini,D. ,Vaassen,E.H.J. ,&Damer i
,R.P.( 2013) .Account i
ngI nf ormat i
on
Sy stemsf orDeci si
onMaki ng (Vol3) .Spr ingerSci ence& Busi ness
Medi a.
Turner,L.,&Andr ea,B.W.( 2008).Account ingI nformat i
onSy stems:Cont rol
s
andPr ocesses.JohnWi l
ey&Sons.
kay,D.(2014) .Comput erAccount ingwi t
hQui ckBooks.McGr aw- Hi l
l/Irwin.
st
Mazza,J.( 2013) .Comput eri
zed Account ing wi th Peacht ree,( 1 Edi t
ion).
EMC/ Paradigm Publ ishi
ng.
Smith,G.N.( 2011) .ExcelAppl i
cationsf orAccount ingPr i
ncipl es( 4thEdi t
ion).
CengageLear ning.
Prescri
bedSof twar e;Peacht r
eecompl et
eAccount ing( version7. 00l atest)

CourseTit
le: AdvancedFi
nanci
alAccount
ing
CourseCode : COMA673
Credi
tHours: 03
TotalWeek : 16
TotalHour
s: 48

CourseObjectives:
Thiscourseisbui l
tupont heFinancialAccounti
ngCour seinthesensethati
t
provi
desadv ancedtreatmentofbasi ctechni
queslearnedinthefi
rstcour
seof
Fi
nancialAccounting.Itmainl
yf ocusesupont hecompanyaccount sandthei
r
underst
andingint hecontextoftheIASandcompani esordi
nance1984.

Week1 Accountingf orcompani es;TheCompany ;TypesofCompany ;

FormationofaPubl i
cLi mi t
edCo;Cl assesofShar es;Or dinary
Shares;PreferenceShar esI ssuanceofShar es;MarketVal ueof
Shares;ShareCapi t
al andShar ePremi um
Week2 AccountingforIssuanceofshar es; Company fi
nal
Accounts;PreparingFi nalAccount s
Week3&4 Prof
it&LossAccount ;Appr opri
ationAccount ;BalanceSheet ;
Publi
shedAnnual Repor ts;Companyf inalAccounts; Alt
erat i
on
ofCapital
Week5 BonusShar es;RightIssue; StockSplit
s
Week6 AccountingforDi vi
dends; Accountingf orBondsandDebent ures

Week7 I
ssuanceofBondsandDebent ur
es;RedeemableCapi t
al
Week8&9 Pr eparati
onandI nt
erpr
etati
onofCashFl ow;ImportantIASand
FRS;Inventor
iesI
AS-2;Revenuer
ecognit
ion
Week10&11ResearchandDev el
opment ; Int
angibleAssets;Revaluat
ion
ofAssets;Impair
mentofAssets; Postbalancesheetevents;

59
 Analy
sisofFinanci
alStat
ement s
Week12&13Rati
os;Trendanaly
sis ;Commonsi zeanal
ysi
s
Week14&15Accounti
ngforconsoli
datedstatement
s
Week16 Accounti
ngforPartner
ships

RecommendedText s:
Wi l
li
ams, J.
, Haka,S.,Bet tner,M. ,&Car cell
o, J.(2014) .Financial&Manager ial
th
Account i
ng, (
17 Edi tion).McGr aw-Hi l
l Education.
Mi egs,R.F. ,Meigs,M.A. ,Bettner,M.S. ,&Whi tti
ngton,R.( 1999) .Account
ing
th
forBusinessDeci sion, (
12 / LatestEdi tion).McGr aw- Hill
Col l
ege.
Mukher j
ee,A. ,
&Hani f,M.( 2003) .Moder nAccount ancy ,(VolIi
,2/E,Volume2) .
NewDehl i
:Tat aMcGr aw- Hi l
lPubl i
shingCompanyLi mited.
Mukher j
ee,A.& Hani f,M.( 1995) .Moder nAccount ancy . New Dehl i
:Tata
McGr aw-HillPubl ishingCompanyLi mi ted.
Shukla,M. C.& Gr ewal ,T. S.( Rev ised byGupt a,S.C. )( 2008) .Advanced
Account s,(Vol -
2) .NewDehl i:S.ChandLi mited.
Baker ,R.E.,Lembke,V. C.,King,T. E.,&Jef f
rey ,C.(2008) .Adv ancedFinancial
Account ing,(8thEdi ti
on) .McGr aw- Hil
l.
Baker ,R.E.,
Lember ,V.C.&Ki ng, T.E.(1996) .Adv ancef inancialAccount i
ng,
(3rdEdition)
.NewYor k:McGr aw- Hill
.

CourseTit
le: Account
ingf
orSpeci
ali
zedConcer
ns
CourseCode: COMA674
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s : 48

CourseObj ecti
ves:
Toi mpartknowl edgetost udentsaboutt hel at
esttool
sandt echniquesin
accounti
ngf orspecial
i
zedconcer n.Aft
erstudy i
ngthecourse,thestudentwill
beabletounder standadvanceaccount i
ng,itscharact
eri
sti
cs,andappl i
cat
ion
pert
aini
ngt obranchaccount ing,depart
ment alaccounts,royal
tyaccount s,
hir
e pur chase and i nsol
v ency accounting in accordance wi th lat
est
Int
ernat
ional st
andardonaccount i
ng.

Week1&2 Branch Account i

ng;Need f orBr anch Account ing;Di fference
betweenBr anchandDepar tment alAccount s;Ty pesofBr anch;
HomeBr anches;DependentBr anches;DependentBr anches-
Types; Serv i
ceBr anches; RetailSell
ingBranches.
Week3&6 Dependent Br anches – Account ing Ar r
angement s;Debt or
System;St ockandDebt orSy stem;Sal eofGoodsAbov e/ Below
I
nv oi
ce Pr ice;Fi nalAccount s Sy stem;Whol esale and Ret ail
Profi
tatBr anch;I ndependentBr anch;Def inition;Account i
ng
System;Tr eat mentofsome Speci alItems;Goods- in-Tr ansit;
Cash- i
n-Transi t
;HeadOf f
icesExpensesChar geabl et oBr anch;
DepreciationonBr anchFi xedAsset s;Inter-
Br anchTr ansf er s;
I
ncor porationofBr anchTr ialBalancei ntheHeadOf fi
ceBooks;
IncorporationofPr ofi
tandLoss; I
ncorporati
onofBr anchAsset s
andLi abili
t i
es;Cl osingt heBooksofAccountoft heBr anch;
ForeignBr anches- --(Theoretical Descri
ptionOnl y )

60
Week7&10Depar t
ment alAccount s;Adv antagesofDepar tment alAccount ing;
Met hods ofDepar tment alAccount s;Wher e Separ at e Setof
BooksAr eKeptf orEachDepar tment ;Wher eAccount sofAl l
Depar tment sAr eKeptToget heri n Col.Books;Al locationof
Depar tment alExpenses;Techni queofDepar tment alAccount s;
Col umnarPur chase and Sal es Books et c.( ManualSy st em) ;
Comput erizedSy st em;Di stinctionbet weenDepar tment aland
Branch Account s; I nter-Depar tment al Tr ansfer; Cost -based
Transf er Pr i
ce;Mar ket-base Tr ansfer Pr i
ce;Dual Pr icing;
Account ingAr rangement .
Week11&12 Roy alty Account s; Mi nimum Rent /
Dead Rent ; Shor t-
wor kings/ Redeemabl e Dead Rent ;Excess Wor kings/ Sur plus;
Ground Rent /
Sur f
ace Rent ;Recoupmentof Shor t-wor kings;
Creat i
onofPr ov i
si onagai nstShor t-
Wor ki
ngs;Pur poseofFi xing
Mi nimum Rent ;How doesMi nimum RentandShor t-wor kings
Arise? ;StrikeandLockoutet c; Account ingEnt ri
esi ntheBookof
User[ Lessee/ Licensee/ Publ isher / Account i
ng Ent r
ies i nt he
Books ofLandl ord[ Lessor /Aut hors];Sub- lease;Account i
ng
Arrangement s
Week13&14Hi rePur chaseAccount s;Nat ur eofHi rePur chaseAgr eement ;
Legal Posi ti
on;
Account ingAr rangement sofHi r
ePur chaseTr ansact ion;Books
oft heHi rePur chaser ;Booksoft heHi r
eVendor ;Ascer tai
nment
ofTot alCashPr ice;Ascer t
ainmentofI nterest;Repossessi on;
Hire Pur chase Ar rangement f or Goods of Smal l Val ue;
InstallmentPay mentSy stem.
Week15&16I nsolvencyAccount s;WhenaPer soncanbeDecl ar edI nsolv ent?;
Account ing Pr ocedur es f or I nsol vency;Def i
ciency Account ;
I
nsol vencyofaPar tnershipFi rm.

RecommendedText s:
Mukher j
ee,A.,&Hani f,M.(2003) .Moder nAccount ancy,(
VolIi,2/E,Volume2) .
NewDehl i
:Tat aMcGr aw- HillPublishingCompanyLi mited.
Shukla,M.C.& Gr ewal ,T.S.( Rev i
sed byGupt a,S.C. )(2008) .Adv anced
Accounts,(Vol -2).NewDehl i:
S.ChandLi mi t
ed.
Hoy l
e,J.B.
, Schaefer, T.,&Doupni k, T.(2012) .Adv ancedAccount i
ng.McGr aw-
Hil
lEducat i
on.
Fischer
,P.,Tayler,
W. , &Cheng, R.( 2015) .Adv ancedAccount ing, (12thEdit
ion).
CengageLear ning.
Hoy l
e,J.B.,Schaef er ,T.,&Doupni k,T.( 2007).Fundament alsofAdv anced
Accounting,(2ndEdi t
ion) .McGr aw-Hi l
lIrwin.
Baker,R.E.,Lembke, V.C.,King,T. E.,&Jef f
rey,C. ( .Adv
2008) ancedFi nancial
Accounting,(8thEdi t
ion).McGr aw- Hil
l.
Baker,R.E.,Lembke, V.C.,&Ki ng, T.E.(1996) .Adv ancedFinanci alAccount i
ng,
(3rdEdi
ti
on).NewYor k: McGr aw- Hill
.

CourseTitl
e: Inv
est
mentManagement
CourseCode: COMA675
Credi
tHours: 03
TotalWeeks : 16

61
Tot
alHour
s : 48

Cour seObjecti
ves:
Thiscour se isdesi gned to prov i
de a good understanding oft he fi
eld of
i
nv estment,whil
est i
mul at
inginteresti
nt hesubj
ect.Thisunder st
andingisquite
valuablebecausest udentsmustmakev ari
ousinvestmentdeci si
onsdur i
ngour
l
ifeti
mes.Thebasi cpur poseoft hiscourseistoenhancet hek nowledgeof
studentsr egarding understanding investmentoppor tuni
ties,maki ng good
i
nv estment deci si
ons and r ecogni zi
ng wherei nvestment pr obl
ems and
controver
siesariseandknowi nghowt odeal wi
ththem.

Week1 I
ntroduct i
on;TheNat ur eandMeani ngofI nv est ment s;Fi nanci al
i
n Economi c Concept of I nv est ment ; Char act eristi
cs of
I
nv est ment ;
Week2 Object ives of I nvest ment ; I nv estment Vs Specul ation;
I
nv est mentVsGambl ing;
Week3 Types of I nv est ors;I ndi v
idual and I nst it
ut i
onal I nvestor s;
I
nv est mentAv enues;
Week4 I
ntroduct i
on t o Por tfolio Management ;Phases ofPor tf
ol i
o
Management ;Secur ity Anal ysis;Por tfoli
o Anal y sis;Por tf
ol i
o
Select i
on;
Week5 Portf oli
o Rev ision;Por t
f olio Eval uat i
on;Ev olutionofPor tf
ol i
o
Management ;Hi stor i
cal Fact s;
Week6 Phases of Ev olution; Specul at i
v e Phase; Phase of
Professi onalism; Sci ent ifi
c Phase; Rol e of Por tf
ol i
o
Management ;
Week7 I
nv est mentand Ri sk;Meani ng ofRi sk;El ement s ofRi sk;
Syst emat icRi sk;I nter estRat eRi sk;Mar ketRi sk;Pur chasi ng
PowerRi sk;
Week8 Unsy stemat i
cRi sk; Busi nessRi sk; Fi nancial Risk;
Week9 Fundament alAnal y sis;TheConceptofFundament alAnal y
si s;
Economy–I ndust ry–CompanyAnal ysi
sFr ameWor k;
Week10 EconomyAnal ysis;Gr owt hRat esofNat ionalI ncome;I nterest
Rates;Gov er
nmentRev enue,Expendi tureandDef ici t;Exchange
Rates;I nfrastruct ure;Economi candPol iti
calSt abi lity;Economi c
Forecast ing;
Week11 I
ndust ryandCompanyAnal ysis;I ndust ryAnal ysi s;I ndust r
yLi fe
Cycle; St agesofI ndust ryAnal ysis;
Week12 I
ndust ry Char act er i
st ics;Demand Suppl y Gap;Compet i
tive
Condi t
ions i nt he I ndust ry;Per for mance LabourCondi t
ion;
Atti
tudeofGov ernment ;Suppl yofRawMat er i
als; CostSt ructur e;
Week13 CompanyAnal y sis;TheConceptofCompanyAnal y sis; Financi al
Statement ;Anal ysisandI nterpret ationofFi nanci al St atement s;
Week14 Stock Exchange; Def i
ni ti
on; Funct i
ons; Adv ant ages and
Disadv ant ages;
Week15 Procedur e of deal ings on St ock Exchange;Br oker ;Or der ;
Cont ract ;Communi cat ion; Settl
ement ;
Week16 Buy erandSel l
ersofSecur i
ti
es; Ty pesofSpecul ator s; Causesof
Fl
uct uat i
oni nSecur ityPr ices;Ty pesofOr der s;Paki stan’sSt ock
Mar ket

RecommendedTex
ts:

62
BobLi tt
erman, Q.R.( 2011) .Moder nI nv est mentManagement :AnEqui l
i
br ium
Appr oach, (9thEdi ti
on).NewYor k: JohnWi ley&Sons.
Jones,C.P.( 2012) .I nv estment :Anal ysisandManagement ,(12thEdi t
ion).Jon
Wi l
ey&Sons.
Frank,J.Fabozzi ,H.M.( 2013) .TheTheor yand Pr acticeofI nvestment
Management :AssetAl locat ion,Val uati
on,Por tf
olioConst r
uction,and
Strategi es, 10thEdi
( t
ion).NewYor k: JohnWi ley&Sons.
Hagin,R.L.( 2010) .I nv estmentManagement :Por tfoli
oDi versif
icati
on,Ri sk,
rd
andTi mi ng- -FactandFi ct i
on,( 3 Edi t
ion).New Yor k:JohnWi ley&
Sons.
Jones,C.P.( 2012) .I nv est
ment :Anal ysisandManagement( 12th Edit
ion).Jon
Wi l
ey&Sons.
Bhalla,
V.K.(2008) . I
nv est mentManagement .
S.ChandLi mited
KarachiStockEx change( 2004).I nvestor sGui de.Kar achiSt ockEx change( also
avail
abl eonWebSi tewww. k
se.com. pk)
.
Kevin,S.(2007) .Por t
folioManagement .NewDel hi:Pr entice-Hal lofIndi aPv t.
Ltd.
Maheshwar i,Y.( 2010) .InvestmentManagement ,( 8th Editi
on) .Pheoni x:PHI
Learni ngPv t.Lt d.
Stevenson,T.H.( 2010) .InvestmentManagement :APr acticalAppr oachf or
th
Financi alI nst i
tutions,(9 Edi tion) .Pennsy lvania:Banker sPubl ishi ng
Company .
Winfiel
d,R. G. ,& Cur ry,S. J.( 2008) .Success i nI nvestment .John Mur rr
y
Publisher sLt d.

CourseTit
le: St
rat
egicFi
nanci
alManagement
CourseCode : COMA676
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

CourseObj ectiv
es:
Futureisalway suncertai
nbutbusi nessescannotsur viv
eusi nghunch.The
conceptofst rat
egicf
inancialmanagementi sbasedonpr epari
ngt omeett he
futur
echallengeswhileplanningf oritnow.Thi scour seisdesignedt oprepare
studentstoper f
ormfinancialmanagementf uncti
onst odayf ort hefuture.The
studentsoncompl eti
onoft hiscour sewi l
lbeabl et o:(
i)planv ar i
ousfinancial
functi
ons ( wor ki
ng capi tal management , financing & i nvestments
management ,ri
sk&returndecisions, et
c.)formedi um andl ong- ter
m hor i
zons,
(i
i)analyzet oday’
soccur r
encesandpr edicti t
si mpact si nf uture,and( ii
i)
communi catef i
ndi
ngs/suggestionscl earl
yandef fectivel
yt oallconcer ned.

Week1-2 WorkingCapi t
al Management
Week3-4 TheFinancingDeci si
on
Week5-6 TheDi v
idendsDeci si
ons
Week7 I
nvestmentDeci si
ons
Week8-9 Ri
skandRet urns
Week10 Decisi
onUnderUncer tainty
Week11 Decisi
onunderConst r
aint s
Week12-13 Pri
cingandOut putdecision
Week14-15 Str
ategicPlanning
Week16 ReportstoManagement
63
RecommendedText s:
Apte.( 2014) .I nternationalFi nancialManagement ,(10th Editi
on) .Mumbai :
TataMcGr aw-Hill Educati
on.
CharlesN.Henni ng,W.P.( 2011).I nternati
onalfinanci
almanagement ,( 9th
Editi
on) .NewYor k:McGr aw-Hi l
l
.
Madur a,J.( 2014) .Inter nati
onalFi nancialManagement( 12thEdi
tion).Sout h-
West ernCol l
egePub.
Oh,J.S.( 2013) .Internat i
onalfinanci almanagement :problems,i ssues,and
t
h
exper i
ences, (12 Edi t
ion).NewYor k:JAIPress.
Siddaiah,T.( 2010) .Int ernati
onalFi nancialManagement .Mumbai :Pearson
Educat i
on.
Somanat h, V.S.( 2011) .Inter
nationalFi nancialManagement .I.
K.Internat
ional
Publ i
shingHouse.
Jonathan,B. ,DeMar zo,P. ,&Har f
or d,J.( 2014).Fundament alsofCor porat e
Finance, (3rdEdition).Pear sonSer i
esinFinance.
Sinah,P.K.( 2011) .Str
at egicFinanci alManagement .ExcelBooks.
Jakhot iy
a, D.G.( 2011) .St rat
egicFi nancialManagement( 2nd revi
sedEdi ti
on) .
VikasPubl i
shingHousePv tLt.

CourseTit
le: CostManagement
CourseCode: COMA677
Credi
tHours: 03
TotalWeek : 16
TotalHour
s: 48

Cour seObjecti
v es:
This course is designed to help studentsto understand t
he account
ing
techniquesandmet hodsusedf orpl anni
ngandcont rol
.Standardcostsare
thev i
talpartofbudget i
ngprocessandv ari
anceanaly
sis.Thestudent
swi l
lbe
able,aftersuccessfull
ycompl eti
ngt hiscoursetoapplytheaccounti
ngskill
s
to under t
aket he budgeting and standard costi
ng (
used forrecordi
ng of
mat eri
al,l
abour,overhead)operati
onsi ntheorgani
zati
ons.

Week1 Budget ing: Prof

its,Sales, Costs,andExpenses; HumanBehav ior
Prof
itPl anning;Pr i
ncipl esofBudget ing;TheCompl et
ePer iodi c
Budget .
Comput erizedBudget ing
Week2&5 Budget ing: Expendi tur e and Cash; Non- Manuf acturing
BusinessesandNonPr ofi
tOr ganizati
ons;Capi talExpendi tur e
Budget ; Resear ch & Dev el
opment Budget ; Cash Budget ;
Proj
ect edorFor ecastI ncomeSt atement
Proj
ect ed orFor ecastBal ance Sheet ;Financi
alFor ecastf or
Eter
nal User s
Pl
anni ngandBudget ingf orNon- Manuf acturi
ngBusi nessand
Non Pr ofitOr gani zations;Zer o Base Budget i
ng;PERT and
PERT/ Cost– Sy stemsf orPl anningandCont rol;Probabili
st ic
Budget s
Week6&8 Budget ing: The Fl exible Budget ; Cost Behav ior Anal ysis;
Stat
isticalCor r
elationAnal ysi
s;TheFl exi
bleBudget ;Capaci ty

64
 andVol umeAnal ysisofCostBehav i
or ;Det er miningt heFi xed
andVar iableEl ement sofaSemiVar iabl eExpense;Pr eparing
theFlexibleBudgett hroughElectronicDat aPr ocessi ngandSt ep
Char t
s;Fl exibl e Budgetf ora Ser vice Depar tment ;Fl exibl
e
Mar keti
ngandAdmi ni
strati
veBudget s;
Week9&11St
andar dCost i
ng:Set ti
ngofSt andardsandAnal ysisofVar i
ances;
Purposesof
StandardCost ;Compar i
sonsofBudget sandSt andar ds;Set t
ing
Standards;Mat eri
alCostSt andards;LaborCostSt andar ds;FOH
CostSt andar ds( usingt wo,three&f ourv ari
ancemet hod) ;Mixed
and Yi el d Var i
ances; Manager ial Usef ulness of Var iance
Analysis
Week12&15Standard Cost i
ng:Accumul ati
ng and Ev aluati
ng Cost s and
Var
iances
Standard Cost i
ng Met hods; St andar d Cost Account ing
Procedur esf orMat eri
als
StandardCostAccount i
ngPr oceduresf orLabor ;St andar dCost
Account ing Pr ocedur es forFOH;St andar d CostAccount ing
Procedur esf orCompl et
edPr oducts;Jour nalEnt ri
esf orMi xand
Yiel
d Var iances;Responsi bil
it
y and Cont rol of Var i
ances;
DispositionofVar iances;
Week16 RevisionofSt andar dCost s

RecommendedText s:
Hansen, D.,Mowen, M. ,&Guan, L.(2007).CostManagement :Account i
ngand
th
Control,(
6 Edi ti
on) .CengageLear ni
ng.
Toit
,E.D.( 2007) .Fr eshPer specti
ves:CostandManagementAccount ing.
SouthAf r
ica: Pear son.
I
zhar,R.,&Honot oir,J.( 2001).Account i
ng,CostingandManagement .Oxford
Universi
tyPr ess.
Milt
on,F.U. ,& Usr y.( 1997).CostAccount i
ng:PlanningandCont rol,(12th
Editi
on).CengageLear ningCol l
ege.
Matz,A.,&Usr y,M.F.( 1985).CostAccount i
ng:Pl anningandCont r
ol,(7th
Editi
on).Sout hWest ernPubl i
shingCompany .
Horngren,C.T. ,Fost er ,G.,& Dat ar,S. M.( 1994).CostAccount ing:A
Manager i
alEmphasi s,(8thEdit
ion).NewJer sey:Prenti
ce-Hal
l.
Drury,
C.M.( 2013) .ManagementandCostAccount ing,3rdEdi
( t
ion)
.Springer.
Debarshi,B.(2011) .ManagementAccount i
ng.I
ndia:PearsonEducation.

CourseTit
le: ComputerBasedAccount
ing
CourseCode: COMA678
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s : 48

CourseObjecti
ves:
Toimpartskil
l
st oconductaccount
ingpr
ocedur
esel
ect
roni
cal
l
ywi
tht
hehel
p
ofspeci
ali
zedSoftwares.

Week1 A Modelf
orPr
ocessi
ngAccount
ingI
nfor
mat
ion;I
ntr
oduct
ion;

65
 Or gani zat ions;Ev ent s af fecting an or gani zat i
on;Human and
comput err esour ces;
Week2 Account ingMet hodsandObj ect i
v es;Scopeoft hesy stem and
nat ur eoft heev ent s;Theaccount ingpr ocess;Technol ogyand
account ing i nf or mat ion sy stem; Resour ces f or st udy ing
account ingi nf or mat ionsy st em;
Week3 Responsi bili
tyAccount ing Sy stem;I nf ormat ion f lows;Top –
down i nf ormat i
on f low; Or gani zat ion st r ucture; Pol icy
stat ement s;Per for mancegoal s;
Week4 Bot tom – Up I nf ormat ion Fl ow;Responsi bil
itycent ers;Cost
prof itandi nv est mentcent ers; Perfor mancer epor ts;
Week5 Dat a Accumul at ion; Responsi bil
ity codes; Account codes;
Budgetcodes; Fi nanci al repor tingandr esponsi bilityaccount i
ng;
Week6 Sy stemsConcept sandAccount ing;Sy st em t heor y;Account ing
Infor mat i
onSy st em;Account ingasasub- system;Thesy stem
appr oach;
Week7 Sy stem Tool s;Fl ow char ting;Ot hersy st ems document ation;
Pr ojectManagementt ool s; Inter vi
ews;
Week8 Account ingTr ansact i
onCy cle;Economi cEv ent s;Thecy cleof
busi ness act ivities; Economi c ev ent s and account ing
transact ions; Tr ansact ioncy cles; Cy cl esandappl ications;
Week9 Rev enue Cy cle Appl i
cat i
ons;Document s,r ecor ds ad r epor ts;
Transact ion pr ocessi ng; Manual Pr ocess; Comput eri
z ed
processes;
Week10 Expendi tureCy cleAppl i
cat ion;Expendi tur ecy cl et ransact i
ons
and document s;Expendi tur ecy cler epor ts;Expendi turecy cle
account ingr ecor ds; Transact ionspr ocessi ng; Manual processes;
Comput er i
zedpr ocesses;
Week11 Conv ersi onCy cl eAppl icat ion;I nv ent or ysy stems;Tr ansact i
ons
anddocument s; Repor ts; Recor ds; Tr ansact i
onpr ocessi ng;
Week12 CostAccount ing Sy stem;Tr ansact ion and document s;Cost
account ingsy st emsr epor ts; Costaccount i
ngsy stem r ecor ds;
Week13 Pay rol lSy stem;Pay rol lt r
ansact ion and document s;Pay roll
repor t
s; Pay r
ol l sy stemsr ecor ds; Pay rol ltransact ionpr ocessi ng;
Week14 Non Account ing Appl icat ion;Pr oduct i
on schedul ing sy stem;
MRPsy st em; JI Tsy stem;
Week15 Financi alCy cle Appl icat ion;Debtand equi tycapi tal ;Capi tal
transact ions;Account ing t r
ansact i
ons f or debt and equi ty
capi tal;Cont rol sf ordebtandequi tyt ransact i
ons;
Week16 Pr oper tySy stems;Pr oper tydocument s,r epor tsand r ecor ds;
Pr oper tyt r
ansact ionpr ocessi ng;Thej our nalent ryandf inanci al
repor t
ingsy stems;Recor dingdepr eci ation;Appl icationcont rol;
Responsi bili
tyaccount i
ng

RecommendedText s:
Boockholdt,J.L.,& Dav id H.L.(2011) .Accounting Information Sy
stems.
Bost an,USA:Irwi
nHomewood.
Romney ,M.B. ,&St ei
nbart
,P.J.( 2014).AccountingInformat i
onSy st
ems,
(13thRev i
sedEditi
on).PearsonEducation,Li
mi t
ed.
Hall
,J.( 2015) .Account i
ng Information Systems,( 9th Edi
tion).Cengage
Lear ni
ng.
Mancini
,D. ,Vaassen,E.H.J. ,&Damer i,R.P.(2013).AccountingInfor
mat i
on

66
 Syst
emsf orDeci sionMaki ng (
Vol3) .SpringerScience& Busi ness
Media.
Turner,L.,&Andr ea,B.W.( 2008).AccountingInformati
onSy stems:Cont rol
s
andPr ocesses.JohnWi ley&Sons.
kay,D.(2014).Comput erAccount ingwit
hQui ckBooks.McGr aw-Hil
l/Irwin.
st
Mazza,J.( 2013) .Comput eri
zed Accounting with Peachtr
ee,(1 Edi t
ion)
.
EMC/ Paradigm Publishing.
Smith,G.N.( 2011) .ExcelAppl i
cationsforAccountingPrinci
ples(4thEdi t
ion)
.
CengageLear ni
ng.
Prescri
bedSof t
war e;Peachtreecompl et
eAccount ing(ver
sion7.00l atest)

CourseTit
le: Publ
icFi
nance
CourseCode: COMA679
Credi
tHours: 03
TotalWeek : 16
TotalHour
s: 48

CourseObj ect
ives:
Thiscour sewil
lhelpt hestudentstounderstandt heroleofgov er
nment sin
the economi c developmentofa count r
yi n gener al.The students wi l
l
understandandcr i
ticall
yevaluat
e:(i
)roleandsour cesofpubl i
cfinance,(i
i)
sources,use,andmanagementsy st
emsofgov er
nmentr ev
enues,(i
ii
)fiscal
poli
cyandneedofpr ovinci
alcoor
dinat
ionwithinaf ederat
ion.Thecoursethus
wil
lalsopr epar
est udentstowor kasempl oy eesi nther el
atedgovernment
departments.

Week1 I
ntroduct ionandRol eofPubl icSect orFinance:TheEconomi c
Funct ions and Publ i
c Goods: Al l
ocation of Resour ces,
Redist ri
butionofI ncomeandWeal thandSt abi l
izati
on;Pricingof
PublicGoods;
Week2&4 TheTheor yofPubl i
cGoods:Fi scalPr i
nciplesandConcept s:
TheTr aditionalPr i
ncipl
esofTaxNeut ral
ity
;ExpendedPr inciple
of Fi scalNeut rali
ty;Exhaust i
v e Vs.Non- Exhaustive Publ i
c
Expendi tures;Income El astici
tyofGov ernmentExpendi tures;
Tax Vs. Non- tax Rev enues; Mi croeconomi c Vs.
Macr oeconomi c Regul atory Tax es; Tax Base, Tax Rat e
Relationshi p;Progr essi
ve,Regr essi veandPr oporti
onalTaxes;
Mar ginalPr opensityt oTaxandMar gi
nalVs.Av erageTaxRat es;
I
ncomeEl asti
cit
yofaTaxI ntegr alFiscalNonNeut ral
ity;Tax
EffortsandTaxCol lecti
onPer f
or mancei nPaki stan;
Week-
5&6 Publ icRev enueandTaxes;TheEconomi cCasef orthePubl i
c
Sectort oAl l
ocat
eResour ces:Mar ketI mper fections,Decreasi ng
Cost sofPr oduct i
on;Publ icGoodsand Ext ernali
ti
es;Pr icing
Decr easingCostI ndustry;
Week7&8 TheTheor yofPubl i
cGoods;Publ i
candPr ivateGoods,Pur e
PublicGoods;Shoul dPubl i
cSect orbePr oduced Vs. Pr ivate
Goods? ;SemiPubl i
cGoods,Mer i
tGoods;Fr eeRi derPr oblem;
External i
ti
esandPubl i
cPol i
cy ;
Week9&10 Distributi
onalEqui tyin Taxat ion;The Abi li
tyt o pay and
Economi c benef i
ts ( r
eceived) ; Cannons of Taxat i
on; The
Opt i
onalI ncome Tax Appr oach;Opt i
mum Tax and Rev enue

67
 Coll
ect i
on;
Week11&12TaxSt r
uct ureofPaki st
an;Var iousKi ndsofTaxesandt heir
Objectives/ Per formancei nPaki stan;I ncomeandSal esTax es,
Excise and Cust om Dut ies,Expor tand I mpor tTaxes;Tax
Reformsi nPaki st
anandt heirImpact s;Gener alEquili
brium Vs.
Parti
alEqui l
ibrium:TaxI ncidenceAnal ysis;Det erminantsofTax
Shif
tingunderPar tialEqui l
ibrium Condi tions;I mpact sofTax
Shif
tingonPr ice;
Week13&14Fi
scalPol i
cy :Publ icExpendi t
ur eandBudget ;Theor i
esofPubl i
c
Expendi tur
es;Wagner ’
s Law;Ef f
orts ofPubl ic Expenditures;
Component sofPubl i
cExpendi turesi nPaki stan;Sour cesand
Dir
ect i
onoft heGr owthofPubl i
cExpendi tur
es;Ki ndsofBudget ,
Surplus,Def i
ci tandBal anced;Pr epar ati
onofBudgetCy clein
Pakistan;Dev elopmentandNon- Dev elopmentBudgetandi t
s
Patterns;Zer oBasedBudget ,Pl anning,Pr ogrammi ngBudget i
ng
System;
Week15&16Fi
scalRel ations;Fi scalandEconomi cAspect sofFeder ali
sm;
Federal-Pr ov incialFiscalCo- or di
nat i
on;Col lectionofRev enue
and Pr ovincialShar e and i ts Di stri
but i
on Cr i
teri
a;Def i
cit
Fi
nanci ngandi tsimpact s

RecommendedText s:
Gruber,J.(2011).Publ icFinanceandPubl i
cPol i
cy,( 2ndEdition).Washi ngton:
Wor t
hPubl ishers.
Holcombe,R. G. ( 2012). Public Fi nance: Gov ernment Rev enues and
th
Expendituresint heUni t
edSt atesEconomy ,(6 Edi t
ion).Chi cago: West
Publishi
ngCompany .
Jain,T.(2011).Publ i
cFi nanceandI nternati
onalTr ade,(7th Edition).Mumbai :
FKPubl i
cat i
ons.
KabeloMoet i
,T.K.( 2013).Publi
cFi nanceFundament als,(4th Editi
on).Cape
Town: JutaandCompanyLt d.
Vit
oTanzi ,E.E.( 2013) .Publi
cf i
nancei ndev elopingcount ri
es,( 10th Editi
on).
NewYor k:JohnWi l
ey&Sons.
Gov t
.ofPaki stan,Economi cSurvey ,Year l
yPubl i
cat ion,Mi nistryofFi nance,
Economi cAdv i
soryWi ng,I
slamabad.
Sti
glit
z,E.(2000).Economi csofthePubl icSect
or.W.W.Nor t
on&Co.

CourseTit
le: Pr
ofi
tPlanni
ngandCostAnal
ysi
s
CourseCode: COMA682
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s : 48

CourseObj ecti
ves:
Aftert he complet i
on oft he course,t he students wil
lhav e devel
oped
understandingand ski l
lsin:(i)Crit
icalThinki
ng:St udentswi l
lbeabl et o
understand the role ofaccount i
ng informati
on in managementdeci sion
makingandhow managementaccount i
ngcont ri
butet obusinessstrategy
development ,(
ii
)Busi nessFunct i
ons:St udent
swi llbeablet ousenor mal
costi
ngsy stem todet ermi
neov erheadappl i
cati
onr at
e,all
ocateoverheadt o
productsandser vices,anddisposeunderorov er -
appli
edoverhead.Theywi l
l

68
beabletounderstandthecostfl
ow inaj obor dercosti
ngsystem,prepare
schedul
esofcostofgoodsmanuf act
ured,costofgoodssol dandpr esent
i
ncomest at
ement,and(ii
i
)Quanti
tati
veandTechni calSki
ll
s:St
udentswi l
lbe
abletoconductbreak-
evenandcost -
volume-pr
of i
tanaly
sisforbothsi ngl
e
and mult
ipl
eproducts;and t
o determinemar gin ofsafetyand operati
ng
l
everage.

Week1-
3 Gross Pr ofitAnal ysis;Pr ocedur e ofAnal y zi
ng Gr oss Prof i
t;
RefinementofSal esVol ume v ar iance;UsesofGr ossPr ofit
Anal ysis;
Week4 DirectCost i
ngandCont ri
but i
onMar gin;Di r
ectCost ingDefi
nition;
Facet sofDi r
ectCost ing;
Week5-8 Mar ket i
ngCostandPr ofi
tabi li
tyAnal ysis;ScopeofMar keting
Cost s;Compar i
son ofMar keting and Manuf act uri
ng Cost s;
Mar ket i
ngSt udi
esf orPr of i
tPl anni ngandCont rol;Marketing
CostCont rol
;Mar ketingPr of itabilityAnal ysis;TheCont ri
bution
Mar ginAppr oach;
Week9 Break- Ev en&CostPr ofi
tVol umeAnal ysis;TheNat ureofBr eak
EvenAnal ysis;ApplyingCostPr of itVol umeAnal ysis;
Week10-11 Different i
alCostAnal ysi
s;Di fferent i
alCostSt udies;Quantit
at i
ve
Techni quesi nDifferent i
alCostAnal ysis;Ot herCost s;
Week12-16 Li
nearPr ogrammi ngf orPl anni ngandDeci sionMaki ng;Linear
Progr ammi ng and t he Maxi mizat ion ofCont r
ibut i
on Mar gin;
Li
nearPr ogr ammi ng and t he Mi nimizat i
on ofCost ;Shadow
Pri
ces;Dy nami cPr ogr ammi ng;Li nearPr ogr ammi ngTechniques
–Gener al Observations

RecommendedText s:
Mat z,A.,&Usr y,M.F.( 2010) .CostAccount ing:Pl anni
ngandCont rol,(14th
Editi
on) .Sout hWest ernPubl i
shi
ngCompany .
Vanderbeck, E.J. ,&Mi t
chell
, M.R.( 2015).PrinciplesofCostAccount ing( 17th
Editi
on) .CengageLear ning.
Vanderbeck,E.J.( 2012) .Pr inci
ples ofCostAccount i 16th Edi
ng ( t
ion).
CengageLear ning.
Bragg,S.(2014) .CostManagement ,2ndEdi
( ti
on) .AccountingTools,I
nc.
Shim,J.K. ,& Si egel,J.G.( 2009).Moder nCostManagement& Anal ysis,
(RevisedEdi tion).Barron' sEducati
onal Ser i
es.
Harris,
P.(2010) .Pr ofitPlanning, 2ndEdi
( t
ion).Tay l
or&Francis.
Toit,E.D.( 2007) .FreshPer spect i
ves:CostandManagementAccount ing.
SouthAf r
ica: Pearson.
RajasekaranV.( 2010) .CostAccount i
ng.I
ndia: PearsonEducat i
on.
Horngren,C.T. ,Dat er,S.M. ,&Raj an,M.V.(2014) .CostAccounting(15th
Editi
on).Prentice-Hal l.

CourseTit
le1: Account
ingf
orMer
ger
sandAcqui
sit
ions
CourseCode: COMA683
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s : 48

Cour
seObj
ect
ives:

69
Thi
scour
sedeal
swithal
laccount
ingi
ssuesthatar
iseaf
tert
heamal
gamation
ofcompani
esaftermerger
sand acquisi
ti
ons.Itshowshow allrequi
red
adj
ust
mentsar
emadeinaccounti
ngrecor
ds.

Week1 Amal gamat i

on, Absor ptionandReconst ruction;
Week2 Amal gamat i
onDef ined; Mot iv
ef orAmal gamat ion; Cl
assi f
ication
ofAmal gamat i
on; Pr ocedur ef orAmal gamat i
on;
Week3 Cal culationofPur chaseConsi der ati
on;Absor ptionDef ined;Inter
CompanyDebt sandSt ock;
Week4 Inter Company I nv estment s; Cr oss Hol dings; Ext ernal
Reconst ruction;
Week5&6 Capi talReduct i
on;Meani ng;Obj ect
ive ofCapi t
alReduct i
on;
Procedur e;For m ofReduct i
on; Account ingAr r
angement s;
Week7&8 Scheme f orCapi talReduct i
on;Secur ed Cr editors;Debent ure
holder s; Unsecur edCr edi t
or s;
Week9 Pref erenceShar ehol der s;Equi tyShar ehol ders;
Week10 Hol ding Compani es;I nt r
oduct i
on;Det er mining t he Ty pes of
Cont rol;LegalDef i
nit i
onandRequi rement s;Meani ngofHol ding
CompanyandSubsi diary;
Week11&12Par ti
cul arsofBal anceSheetofaHol dingCompanyi nr egardt o
i
t sSubsi diaries;Ri ght sofHol dingCompany ’sRepr esentatives
andMember s;
Week13&14Adv ant ages of Consol idation of Fi nanci al St atement s;
Disadv antagesofConsol idationofFi nanci alSt atement s;Basi c
Rules f orPr eparing a Consol idated Bal ance Sheet ;Speci al
Adj ustment s;
Week15 Acqui si t
ionofShar esdur i
ngt heAccount ingPer iod
Week16 Rev ision&Fi nalTer m Exami nat i
on

RecommendedText s:
Wil
ey.(2015) .Mer gers,Acquisit
ions,Divesti
tures,andOt herRest ructuri
ngs
(1stEditi
on).Wiley.
DePamhi ll
s,D.( 2002). Mer gers,Acqui si
ti
ons,and Ot her Restructuri
ng
Act i
viti
es(2ndEditi
on).Academi cPress.
Mukherjee,A. ,&Hanif,M.( 2014).Moder n Accountancy.New Dehl i:Tata
McGr aw-Hil
lPublishi
ngCompanyLi mi t
ed.
Gupta,R.L.,&Radhaswar my,M.( 2014).AdvancedAccount ing,VolumeI I(13th
Edi t
ion).Sul
tanChand&Sons.
Fi
scher,P.,Tayler
,W. ,
&Cheng, R.(2015).AdvancedAccount i
ng,(12thEditi
on).
CengageLear ning.
Baker,
R.E. ,Lembke,V.C.,Ki
ng, T.
E.,&Jeffrey,C.(
2008) .AdvancedFinancial
t
h
Accounting,(8 Editi
on).McGr aw-Hil
lCompani es,Incorpor
ated.

CourseTit
le: Fi
nanci
alRi
skManagement
CourseCode : COMA684
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

Cour
seObject
ives:
Thecour
seisdesignedt
ofocusesonf
inanci
alr
iskmanagementt
opr
ovi
de

70
knowledge to studentst o under stand theoreti
cal,met hodologicaland
techni
calaspectsoffi
nanci
al riskmanagement .Thest udentsareexpectedt o,
(i
) Understanding about the t heoreti
calf oundati
ons of f i
nancialr i
sk
management ,and (ii
)Under st and themet hodologicalappr oachest o and
commonhazar dsofempiri
cal ar chi
valresear
chonf inancial
riskmanagement .

Week1 Intr
oduct i
on;Mot ivation for Ri sk Management ;Why Ri sk
Management ;
Week2 CreatingVal uewi thRi skManagement ;
Week3 FindRi skandRet urnf oranAssetandPor tf
oli
o;
Week4&5 Fi nancialEngi neer i
ng;Der i
v at
ive( For
wards,Futures,Swaps,
BasicandExot icOpt ions);
Week6 Standar dHedgi ngTechni ques;
Week7&8 Measur i
ngVol ati
li
ty;EWMA andGARCH Model s;Impli
edand
RealizedVol ati
lit
y;
Week9-11 Mar ketRi sk;VaR( ValueatRi sk)Measur ement;
Week12 Back- t
est i
ng;Stress-testi
ng; Alt
ernati
veRiskMeasures;
Week13 LiquidityRisk;
Week14&15CreditRi sk;Mer t
onModel ;
Week16 Moder nSt r
ucturalandReduced- form Models;Cr
edi
tDeriv
ati
ves

RecommendedText s:
Christoffer
sen, P.( 2012) .Element sofFi nanci alRi skManagement .ElsvierInc.
All
en,S.L.( 2012) .Fi nanci alRi skManagement :A Pr actiti
oner '
sGui det o
Managi ngMar ketandCr editRi sk,(2ndEdi ti
on) .Wi l
ey .
Crouhy ,M. ,Mar k,R. ,& Gal ai
,D.( 2000) .Ri skManagement( 1st Edition)
.
McGr aw- Hill
.
Bradstreet,D.( 2007) .Fi nanci alRiskManagement .Tat aMcGr aw-Hill.
Chat t
erjee,R.( 2014) .Pr acticalMet hodsofFi nancialEngi neeringandRi sk
st
Management :Tool sf orModer nFi nanci alPr of essionals( 1 Edi tion).
Apress.
Hull
, J.C.(2006) .RiskManagementandFi nanci alInstituti
on.Pr entice-Hal l
.
VanDev enter,D.R. ,Imai ,K.,&Masl er, M.(2013) .Adv ancedFi nancialRisk
Management :Tool sandTechni quesf orInt egratedCr editRiskandI nter
est
nd
RateRi skManagement ,(2 Edi ti
on) .Wi l
ey .

CourseTit
le: Int
ernat
ionalTr
adeandGov
ernance
CourseTit
le: COMA685
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

CourseObject i
v es:
Thisunitpr ovidesani n-depthexami nati
onofinternat i
onaltradelaw and
governancer egimes,includingWTO/ GATT,multi
lat
er altradi
ngr egi
mes,t he
ViennaConv entionont heCont ract
sf ort heI
nternationalSaleofGoods,
l
ettersofcredit,theUnidroitpri
ncipl
es,carri
ageofgoodsbyl and/sea/ai
r,and
i
nternati
onalcommer ci
alar bit
rat
ion.Topicstobecov eredmayv aryf
rom year
toyear.

Week1 Gl
obal
i
zat
ion–cur
rentst
ate,
trendsandchal
l
enges

71
Week2 States,
mul ti
national fi
rmsandNGOs
Week3 Themechani smsofgl obal governance
Week4 Networks,processesandnegot i
at i
ons
Week6 Agencypr oblemsi ni nternati
onal organi
zati
ons
Week7 I
nternati
onal poli
cycoor dinati
on
Week8 Framing internationalbusi ness transacti
ons and Tr
ade and
compet
it
ion
Week9 Framinginternational businesstransactionsII
:Fi
nance
Week10 Managinggl obal environment alresources
Week11 Globalpubli
cheal t
h
Week12-14 Scienceandt echnol ogy
Week15&16Cat astr
ophes

RecommendedBook:
Ayre,G. ,& Cal l
way ,R.( 2013) .Gov ernance f orSust ainabl e Dev elopment :
AFoundat i
onf ort heFut ure.Ear thscan.
Baldwi n,R.( 2009) .TheGr eatTr adeCol l
apse:Causes,Consequencesand
Pr ospect s.Cepr .
BethV.Yar br ough, R.M.( 2014) .Cooper ati
onandGov ernancei nI nter national
Tr ade:TheSt rategi cOr ganizat i
onalAppr oach,( 1stEdition) .Pr inceton
Uni ver sityPr ess.
Bi
ssessar ,A.M.( 2004) .Gl obal i
zat i
on and Gov ernance:Essay s on t he
Chal lengesf orSmal lStat es.McFar l
and.
Christian Joer ges,E. -
U. P. ( 2013) . Const i
tutionali
sm,Mul ti
lev elTr ade
Gov er nanceandI nt ernat i
onalEconomi cLaw,( 5th Edit
ion) .Ber l
in:Har t
Publ ishi ng.
KaZeng,W.L.( 2013) .Chi naandGl obalTr adeGov ernance:Chi na' sFi rst
th
Decade i nt he Wor l
d Tr ade Or ganization, (8 Edi ti
on) .Bei ji
ng:
Rout ledge.
Kim, S.Y.( 2014) .Powerandt heGov ernanceofGl obalTr ade:Fr om t heGATT
tot heWTO, 8thEdi
( tion).NewYor k:CornellUniversityPress.
Koeni g-Ar chi bugi ,M.(2010) .Mappi nggl obalgov ernance.Pol it
yPr ess.
Mar x,A. ,Maer tens,M. ,&Swi nnen,J.F.( Eds.).(2012).Pr ivat
eSt andar dsand
GlobalGov ernance:Economi c,Legaland Pol it
icalPer spect i
ves.
Edwar dEl garPubl i
shi ng.
Mur phy ,C.N. ,& Yat es,J.( 2009) .The I nternati
onalOr gani zat ion f or
Standar dizat i
on ( I
SO) : Gl obal Gov ernance Thr ough Vol untary
Consensus.Rout ledge.
Rao,P.( 2013) .InternationalTr adePol iciesandCl imateChangeGov er nance,
(5thEdi ti
on) .London: JohnWi ley&Sons.
Yarbrough,B.V. ,&Yar br ough,R.M.( 2014) .Cooper ati
onandGov er nancei n
Inter nat i
onalTr ade:TheSt rategi cOrgani zati
onalAppr oach.Pr inceton
Uni ver sityPress.

CourseTit
le: Int
ernati
onalFi
nanci
alManagement
CourseCode : COMA686
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

Cour
seObj
ect
ives:

72
Theconceptofgl obalvil
lagei smor eobservableinthefi
eldsofbusinesses
and t rades.Thi s course i s desi gned to prepare st
udentsto wor ki n
i
nternat i
onalorganizati
ons.Thest udentsoncompl et
ionofthi
scoursewillbe
ablet o:( i
)hav eunder standing off i
nanci
almanagementofmul ti
nati
onal
organization,(i
i)hav eunder standingofi nternat
ionalmonetaryandf or
eign
exchanger atessystems,( i
ii
)measur eandmanageeconomi cexposureand
tr
ansact ionsaccor di
ngly
,and( iv
)pr eparebudgetsandunder t
akeinvestment
analysisofmul ti
nat i
onalcorporations.

Week1&2 Mul tinational Ent erpri

se and Mul ti
nati
onal Financi
al
Management;
Week3&4 I nt
ernational Moni t
or y Sy st em and Exchange Rat e
Det
erminat
ion;
Week5 TheFor eignExchangeMar ket;
Week6 Parit
yCondi tioninInternati
onal Finance;
Week7 Forecast i
ngExchangeRat eChanges;
Week8 Measur ingEconomi cExposur e;
Week9 Managi ngTr ansactionandTr ansl ati
onExposur e;
Week10 Managi ngLongerTer m Oper atingExposur e;
Week11 CurrentAssetManagement ;
Week12 Managi ngt heMul t
inationalFinanci alSystem;
Week13&14Cor porat eSt rat
egyandFor eignI nv estmentAnal ysis;
Week15 CapitalBudget i
ngforMul ti
national Corporation;
Week16 TheMeasur ementandManagementofPol it
icalRisk

RecommendedText s:
Medura,J.( 2011) .I nternati
onalFi nanci
alManagement ,(11th Editi
on).New
York:CengageLear ning.
Oh,J.S.( 2013) .Internat i
onalFi nancialManagement :Problems,I ssues,and
th
Experi
ences, (12 Edi ti
on) .NewYor k:JAIPress.
Somanat h,V.S.( 2011) .InternationalFinanci
alManagement .I
.K.Inter
national
Publi
shingHouse.
Apte.(2014) .Internat i
onalFi nancialManagement ,(10th Editi
on).Mumbai :
TataMcGr aw- HillEducat i
on.
Charl
esN.Henni ng,W.P.( 2011) .Inter
nati
onalFinanci
alManagement ,(9th
Edit
ion).NewYor k:McGr aw-Hi l
l
.
Si
ddaiah,T.( 2010) .I nternationalFi nanci
alManagement .Mumbai :Pearson
Education.
Shapir
o,A. C.( 1986) .Mul t
inationalFi nanci
alManagement ,( 2nd Edit
ion).
Massacheuset t
s: All
ynandBacon.

CourseTit
le: Economi
cAnal
ysi
s
CourseTit
le: COMA687
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

CourseObject
ives:
Thisuni
tprovi
desani nt
roduct
iontomoder neconomi
canal y
sis.Thefi
rsthal
f
oftheuni
tdealswiththetheor
yandapplicati
onofmicroeconomics,whil
ethe
secondhalfisdevotedt omacroeconomics,whichexaminest heproblems

73
associ
atedwit
hinfl
ati
on,
unempl
oymentandt
hebusi
nesscy
clei
nthecont
ext
oftheAustr
ali
aneconomy.

Week1 Foundat ions:Scarcity

, ChoiceandTr ade-off
s;
Week2 SupplyandDemand;
Week3 El
ast i
cityandAppl i
cations;
Week4&5 Product i
onCost s;PerfectCompet i
ti
on;
Week5&6 Monopol yPr i
cing,PriceDi scri
minati
on,Ol i
gopoly,Monopoli
stic
Compet i
tion;
Week7 Asymmet r
icInformat i
on;Ear ni
ngs&Uni ons;IncomeI nequal
ity
andPov erty;
Week8&9 Ef fi
ciency ,Appl i
cati
ons t oI nter
nationalTrade and Cost s of
TaxesandSubsi di
es;
Week10 MarketFai l
ureandPol i
cyRemedi es;
Week11 GDP, IncomeandGr owt h;
Week12&13Money , Finance and t he concept s of Open Economy
Macr
oeconomi
cs;
Week14 Aggregat eDemandandSuppl y;Fi
scal Poli
cy;
Week15 Unempl oy ment;
Week16 Revision&Fi nal Term Exami nati
on

RecommendedText s:
DanielM.Hausman,M.S.( 2011) .Economi cAnalysis,Mor alPhi losophyand
rd
Publ icPol i
cy,(3 Edi ti
on).Cambr idge:CambridgeUni versityPr ess.
McAf ee,P.R.( 2009).IntroductionofEconomi cAnalysis.Uni ver sit
yPr essof
Flor i
da.
Jan.(2014) .Economi cAnal ysisf orManagementandPol i
cy,( 10th Editi
on).
Ber kshire:Mcgr awHi l
l I
nc.
McPher son,M. S.( 2006) .Economi cAnal y
sis,MoralPhi l
osophyandPubl i
c
Pol i
cy .Cambr idgeUni versityPress.
Knigh,K.G.( 2013) .Unempl oy ment :AnEconomi cAnal ysis,(4th Editi
on).New
Jer sey :
Bar nes&Nobl eBooks.
RobertDor fman,P.A.( 2013) .LinearPr ogrammi ngandEconomi cAnal y
sis,
(5thEdi t
ion).Toront o:RandCor porati
on.
Schumpet er,J.A.( 2014) .HistoryofEconomi cAnal ysis,(7th Edi ti
on).New
Yor k:Rout l
edgePr i
nting.
Caputo,M. R.(2005) .Foundat i
onsofDy nami cEconomi cAnal ysis.Cambr i
dge
Universi
tyPr ess.

CourseTit
le: Emer
gingi
ssuesi
nFi
nanci
alCr
ime
CourseTit
le: COMA688
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

CourseObj ectives:
Thisunitisdesignedtoprovi
deani n-
depthunder standi
ngofthemanyfacets
ofcommer cialcri
meandgov er
nanceandal lowsappr eci
ati
onofthepol
it
ical
,
economi c,envir
onmental
,cul
turalandsocialrepercussi
onsoffi
nanci
alcr
ime
onbusinessandt hecommunity
.

Week1 I
ntr
oduct
ion/
Legal
Cont
ext
;
74
Week2 Process/ Ethical Gov ernance;
Week3 Occupat i
onal FraudandAbuse;
Week4 EnvironmentFr aud;
Week5 AssetMi sappr opr i
ati
ons;
Week6 Cyber cri
me;
Week7 Social Engineer ing/I
dent i
tyTheft
;
Week8 Super annuation/ Mortgage/Insur
anceFr
aud;
Week9 Fi
nanci al Fr
aud‘ Schemes’ ;
Week9&10 Corrupt i
on;
Week11-
14 Bri
ber y;
Week15&16Conspi racy

RecommendedText s:
Ki
ng,C.,&Wal ker ,C.( 2014).DirtyAsset s:Emer gingIssuesi nt heRegulati
on
ofCr imi nalandTer rori
stAsset s(Law,Just i
ceandPower ).Ashgate
PubCo.
Gott
schalk,M.P.( 2014) .Investigat i
onandPr eventionofFi nanci
alCr i
me:
Knowl edge Management ,I ntell
i
gence St rat egy and Execut i
ve
th
Leader shi p,(5 Edi t
ion).Bur lington:AshgatePubl ishingCompany .
Gott
schalk, P. ( 2011) . Pol i
cing Fi nancial Crime: I ntell
igence Str
ategy
nd
Impl ement ati
on, (
2 Edi t
ion) .Flori
da: BrownWal kerPr ess.
K.H.SpencerPi cket t,J.M.( 2012) .FinancialCr i
meI nv estigationandCont r
ol,
(4thEdi tion) .NewYor k:JohnWi l
ey&Sons.
Mwenda,K.K.( 2013) .Combat i
ngFi nancialCr i
me:TheLegal ,Regulat
ory,and
InstitutionalFr amewor ks.Mi chi gan:E.Mel l
enPr ess.
Ryder
,N.( 2013) .Issuesi nFinancialCr imeint he21stCent ur y
:LawandPol icy,
(3rdEdi tion) .Glasco:Edwar dEl grPrinti
ngPr ess.

CourseTit
le: AdvancedAccount
ingTheor
y
CourseCode: COMA689
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s : 48

Cour
seObjecti
ves:
1.Toguidestudentstocri
ti
cal
lyevaluater
ati
onal
eofaccounti
ngst
andar
ds.
2.Toincreasestudentscri
ti
calthinkingandlogi
calexpl
anati
onofvar
ious
accounti
ngmet hodsandprocedures.

Week1&2 Cur r
ent -ValueAccount i
ng
Week3&4 Gener al Pri
ce-LevelAccount ing
Week5-8 Al t
ernat iveAsset -
ValuationandI ncomeDet erminat
ionModel
s
Week9-11 ThePr ofitandLossSt at ement
Week12&13TheBal anceSheet
Week14&15TheSt at ementofCashFl ows
Week16 Account i
ngasaMul tiplePar adi
gm Science
RecommendedText s:
Fi
scher
,P.M.,Tayler ,W.J.,&Cheng, R.H.( 2011).AdvancedAccounti
ng,11th
(
Edi
ti
on).CengageLear ni
ng.
Ki
eso,D.E.
,Way gandt ,J.J.,&War fiel
d, T.D.(2014).I
ntermediat
eAccount
ing:
I
FRSEditi
on( 2ndEditi
on).Wiley .

75
 t
h
Jet
er,D.C.,&Chaney
, P.K.(
2011).AdvancedAccounti
ng,(
5 Edit
ion)
.Wil
ey.
Bel
kaoui,A.R.(
2008).Account
ingTheory.Aust
ral
ia:
Harcourt
,Br
aceand
Company.

HUMANRESOURCEMANAGEMENT:REQUI
REDCOURSES

CourseTitl
e: St
rat
egi
cManagement
CourseCode: COMB553
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObj ecti
v es:
Thecour seismet i
culouslydesignedtoenablestudentstomak est r
uctur
aland
perf
or manceanal ysi
sofcompet i
ti
vef or
cesandt oposi t
ionaf i
rmt ogain
str
ategicadv antagesi nvariousbusinessandor ganiz
ationalcontext
.Through
assi
gnmentofawi dev ari
etyofbusiness-cases-
study,t
hecour seattemptsto
develop knowl edge-i
ntegrated analy
ticalunderst
anding ofpr acti
calissues
associat
edwi tht hef ormulati
on,selecti
onandi mpl ementati
onofbusi ness
str
ategychoices.

Week1&2 Anov er view:St r ategicmanagement :Def i

niti
onandpr ocess;Key
termsi nSt rategi cManagement ; Thenat ureofst rategi cdeci si ons;
Thest rategymanager s:ther oleandt asks; Strat egicpl anningand
i
t sbenef it
sandpi tfall
s;
Week3&4 Strategyf ormul ati
on:Vi sionandMi ssi on;Thebusi nessv i
si on&
mi ssion;I mpor tance ofv ision and mi ssion;Component s of
mi ssionst at ement ; Writ
ingandev aluat ingmi ssi onst at ement ;
Week5 Strategyf ormul ation:ex ternal&i nter nalassessment ;Oper at ing
env i
ronmentscanni ng;St ruct ur alanal ysisofcompet iti
vef or ces;
Thest ruct ur eandper f
ormanceoft hei ndust ryasawhol e;The
structur eandper for manceofi ndividualcompet itors;Company
situation anal y sis.;Fi nanci aldi agnosi s;Ot herf unct ionalar eas
diagnosi s; Ex istingst rategi esaudi t;SWOTanal y sis;
Week6 Strategi esi nact i
on:Long- term Obj ect ives;Ty pesofSt r
ategi es;
Integrat i
onSt rat egi es :I nt ensi veSt rategi es;Di v ersi
ficat ion
Strategi es; Def ensi ve St rategi es; Mi chael Por ter’s Gener i
c
Strategi es; Means f or achi eving St rategi es; St rat egic
Management i n non- pr ofit and Gov ernment ;Or ganiz at i
on;
Strategi cManagementi nsmal lfirms;
Week7 Strategyf or mul at i
on: organi z ational pr ocess; Thest rategy -
mak ing
hierarchy ;Cor por ate st rategy ;Li ne of busi ness st r
ategi es;
Funct ionalst rat egi es;Oper atingst rat egies;Thef act orsshapi ng
strategy ; St r ategy and et hi cs; The basi c st rategy -
mak ing
appr oaches;
Week8 Strategy anal y sis and choi ce: A compr ehensi ve st rat egy
formul at i
on f ramewor k;Thei nputst age;Themat ching st age;
SWOTMat r
ix; SpaceMat r i
x ;BCG Mat rix;I E Mat r
ix;The
Gr andSt rategyMat ri
x ;Thedeci sion;QSPM Mat rix
;St rat egy
choi cecr iteria;Consi stencyt est s;Cl arityofgoal s;Appr opr iate
timing;Fl ex ibility;Managementcommi t
ment ;The pol it
ics of
76
 strategychoi ce;
Week9 Strategyi mpl ement ation:Anal y zi
ng st rat
egy -
change;Anal yz i
ng
organi zationalst ruct ur e;Anal yz
ingor gani z
ingcul tur e;Dev eloping
an ef fectiver ewar d st ruct ure;Ex erting st rategi cl eader ship;
Select i
ng an i mpl ement ation appr oach;I mpl ement i
ng st r
ategy
and ev al
uat ing t he r esul ts;Annualobj ect i
v es and pol i
cies;
Resour ceal l
ocat ion; Managi ngconf licts;
Week10 Strategi esev al uat ion: Ev aluat ionFramewor k;Char act er i
sti
csofan
effect i
veev aluat ionsy stem;Cont i
ngencypl anni ng;Audi ting;21st
cent urychal lengesi nSt rategi cManagement ;
Week11 Strategi ccont rol:Thest r
at egi ccont rolpr ocess; Themanagement
i
nfor mat i
onsy st em ( MI S)andst rategiccont rol; Topmanagement
&st rategiccont rol; RoleofEnt erpri
seResour cePl anni ng( ERP) ;
Week12 Acaseanal ysi sf ramewor k:Di agnosi sandr ecor doft hecur r
ent
si
tuat ion; Ident ifi
cat ionandr ecor doft hest rategi ci ssuesandk ey
probl emsFor mul ation and ev aluation ofal ternat ivecour seof
actions;Sel ect i
onofanact ionpl anandsetofr ecommendat ion;
How t oav oidpi tf all
si ncaseanal y sis;Communi cationofcase
analy sis;Thewr ittenr epor t; Theor alpr esent at i
onanddi scussi on
;
Week13&14 Acasest udyassi gnment :Thest udent sar er equi redt ost udy10
casesdur i
ngt hecour sewor k.Acase- studyi sassi gnedt oagr oup
of2t o3st udent s.Asi def rom t hesubmi ssionoft hewr it
ten
analy sis,thest udent shav et omaket heor alpr esent ati
oni nt he
cl
ass;
Week15 ProjectPr esent ations;
Week16 Cour seWr apUpandRecap

RecommendedTex t
s:
Rothaemel, F.(2014).StrategicManagement ,(2ndEdi tion) .McGr aw-Hill
/Ir
wi n.
Hit
t,M.A. ,I r
eland,R.D. ,&Hoski sson,R.E.( 2014) .St rategi cManagement :
Compet i
ti
veness and Gl obali
zation ( 11th Edi tion). Sout h-West ern
Coll
egePub.
Dess,G. ,Lumpki n,G.T. ,Ei sner,A.,& McNamar a,G.( 2011).St rategic
t
h
Management :TextandCases( 6 Edi ti
on).Mc- Gr aw- Hill
/Irwi
n.
David,F.R. ,& Dav id,F.R.( 2014) .Strategi
cManagement :A Compet it
ive
th
Advant ageAppr oach, Concepts&Cases( 15 Edi t
ion) .Prentice-Hall.
Pearce,J.,& Robi nson,R.( 2014).St r
ategic Management( 14th Edit
ion).
McGr aw- Hi
ll
/Ir
wi n.
HenkW.V. ,Rober tE.M. ,Reinmoel l
er.P.,Hitt
,A.M. ,Irel and,R. D.,&Rober tE.
H.(2011) .Str
ategicManagement .CengageLear ningEMEA.

CourseTitl
e: Compensat
ionManagement
CourseCode: COMB554
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

Cour
seObj
ect
ives:

77
Thiscour seaimst odeveloptheawar eness,
skill
sandknowledgeofst udents
aboutt heimpor tanceofcompensat i
onandbenef it
smanagementi nor derto
maint ai
n pr oductiv
e employ ees.The cour se prov
ides key features of
compensat ion and benefit
smanagementpr acti
ceshappening around the
world.Thecour seisexpectedtomaket hestudentsskil
ledashowt odesign
effi
cientandef fecti
vecompensat i
onandbenef it
spackagesand/orev al
uate
them.

Week1 I
ntroduct iontoCompensat i
onandBenef i
ts
Week2&3 St r
at egy ,
Rewar ds,
andBehav i
our
Week4&5 St r
at egicFramewor kforCompensation
Week6&7 Behav iouralFramewor kforCompensation
Week8 Component sofCompensat ionStr
ategy
Week9: Formul atingtheCompensat ionStrat
egy
Week10&11 Evaluat i
ngJobs: Eval
uati
onProcessandPoi ntMet
hod
Week12 Evaluat i
ngtheMar ket
Week13 Evaluat i
ngIndiv i
duals
Week14 Designi ngPerfor mancePay
Week15 Designi ngIndirectPay
Week16 Managi ngtheCompensat i
onSy st
em

RecommendedText s:
Hender son,R.I.( 2005) .Compensat ionManagementi naKnowl edge- Based
t
h
Wor l
d, (
10 Edi t
ion).Pr ent
ice-Hall.
Mil
kov i
ch,G. ,Newman,J. ,&Ger hart,B.(2013).Compensat
i 11th Edi
on,( t
ion).
Mcgr aw-Hill/I
rwin.
Chingos,P.T.( 2002) .Pay ingforPer formance:A GuidetoCompensat i
on
nd
Management ,(2 Edi tion)
.Wi l
ey.
Battacharya,M. ,&Sengupt a,N.( 2008).CompensationManagement .Excel
Books.
Mar t
occhio,J.J.( 2012) .Strategi
cCompensat i
on:AHumanResour ce
ManagementAppr oach, 7thEdi
( ti
on).Prenti
ce-Hall
.

CourseTit
le: Indust
ri
alLaw
CourseCode: COMB555
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

CourseObj ect
ives:
Thecour sewi l
lenablet hestudentstolear
nt helawsgover
ningi
ndust
ri
al
acti
vi
ties.Theobjecti
veofthecour sei
stoprovidest
udent
swit
hanadequate
knowledgeofdiffer
entindust
ri
al l
awsoftheland.

Week1 Wor kmen’ sCompensat i

on Act ,1923,Scopeand Appl icati
on,
Definit
ions;Empl oyer’
sLi abil
it
yf orCompensat ion,ScheduleI:
ListofInjuri
esdeemedt or esulti
npermanentt otaldi
sablement,
Schedul eII:ListofPer sonswho,subj ectt othepr ovi
sionsof
section 2(1)( n)ar eincluded int he defi
niti
on ofwor kmen;
Schedul eI II
:Li st of occupat i
onaldi seases,Schedul eI V:
Compensat i
onpay ableincer t
aincases;

78
Week2&3 Fact or ies Act ,1934,Const i
tuent s oft he Act ,Appl icabi l
ity,
Def initions, SeasonalFact ories, TheI nspect ingSt af
f, Healthand
Saf ety ,Hol idayswi thPay s,Speci alPr ovisionsf orAdol escence
andChi ldr en, Penal tyandpr ocedur es; Suppl ement al;
Week4&5 Pay mentofWagesAct ,1936,AnOv erv i
ew,Appl i
cabili
tyoft his
Act ,Def initions,Responsi bili
tyf orpay mentofWages, Fi
xat i
onof
Wages Per iod;Per mi ssible Deduct ions,I nspect ors,Scheme
arisingoutofdeduct ionf rom wagesordel ayi npay mentof
wagesandpenal t
yf ormal iciousorv i
vaci ouscl ai m,Appeal ,
OtherPr ovisions;
Week6&7 Soci al Secur it
y Or dinance,1965,Scope and Appl icabi l
ity,
Def initions Or gani zation,Cont ri
but i
ons,Fi nance and Audi t,
Benef its,Det ermi nat i
onofQuest i
onsandCl aims,Of fencesand
Penal ti
es;
Week8&9 I ndust rial and Commer cial Empl oy ment ( standi ng or der s)
Ordi nance,1968;Pr eambl e,Appl i
cabi lityoft heLaw,Def i
nitions,
Standi ngOr ders, I
nspect i
on; Penal tiesandPr ocedur es,Powert o
Exempt ,Pr otect i
on t o exi sting condi tions of empl oy ment ,
Schedul econt ainingSt andi ngOr der s;
Week10&11 Compani es Pr of i
t ( wor kmen’ s par ti
cipat i
on) Act , 1968,
Appl icat i
on;Def initi
ons,Est abl ishmentofFund,Managementof
theFund,Penal ty;Powert ocal lf orI nfor mat i
on,Set tl
ementof
Disput es,Del egat i
onofPower ;Powert omakeRul es,Actt o
over rideot herlaws, TheSchedul e;
Week12&15 Indust rialRel ations Or dinance,1976,Scope and Appl ication,
Def initions; Tr ade Uni ons and Fr eedom of Associ ation,
Regi st rat i
onofTr adeUni on;Requi rement sf orRegi st
rat i
onof
TradeUni on,PowerandFunct ionsofRegi strar,Unf airLabour
Pract i
cesont hepar tofEmpl oyees,Unf airLabourPr acticeson
the par tofWor kmen,Col lect i
ve Bar gaining Agent ,Nat i
onal
Indust rial Rel at i
ons Commi ssion, Check Of f, Wor ker s’
Par ticipat i
oni nManagement ,Joi ntManagementBoar d,Wor ks
Counci l, Set tl
ement of I ndust ri
al Di sput es, Conci li
ation,
Arbi tration,LabourCour t ,LabourAppel l
at e Tr i
bunal ,Wage
Commi ssi on, Il
l
egal StrikesandWal kout s, Penal t
ies;
Week16 Empl oy ees’Ol d Age Benef itAct ,1976,Def i
niti
ons,I nsured
Per sons, Cont ri
but ions, FinanceandAudi t,Benef its,Schedul e

RecommendedText s:
Saeed,K.A.( 2013).TheMer canti
leandI ndust
ri
alLawsi nPakist 2nd
an,(
Edi
ti
on).Oxf ordUni
versit
yPress.
Cheema,K.M.( 2010).BusinessLaw,(Rev i
sedEdi
tion)
.SyedMobinMahmud
&Co.Lahor e.
Luqman,B.BusinessLaw( 4thEdi
ti
on).Lahore:I
lmiBookHouse.
Rafi
q&Hashmi (2010).AManual ofMer cant
il
eLaw.Lahor
e:Il
miBookHouse.
*Copi
esofActandLawsi ssuedbyt heteacher.

CourseTit
le: Int
ernat
ionalHumanResour
ceManagement
CourseCode: COMB563
Credi
tHours: 03

79
Tot
alWeeks : 16
Tot
alHour
s : 48

Cour seObj ectives:

Thi scour seaimst odev el
opt heawar eness, ski
ll
sandknowl edger equiredby
manager sseekingt owor kabr oadaswel lasl ocall
yt obecomesuccessf ul
i
nt ernationalexecut ives.Themodul epr ovidesakeygr oundingi nthenat ur
eof
management i n t he gl obal cont ext by i ncreasing awar eness and
under standing oft he sof tskill
si ni nternat i
onalmanagement ,par t
icul
arly
thoser elatingtocr oss- cul
turalmanagement .Hownat ionalcultur
ei nfl
uences
managementpr acticeisalsoconsi der ed.Inpar ti
cular
,thef ocuswi l
lbeont he
i
nf l
uenceofor gani zationalandnat ionalcul t
uresont hedev el
opmentand
transferofawi der angeofHRM pr actices.
Wewi llalsoconsi dert heemer gingchal lengesofi nternati
onalmanagement .
Theemphasi swi llbeonhow i ndividuals,t eamsandor ganizati
onsmanage
thesecul t
uraldiff
erences.

Week1&2 Introduct i
on– HRM t oI nt er
nat i
onalHRM;I nt
r oductiont ot he
modul e,differencesbet weenHRM andI HRM;Fact orsaf f
ect i
ng
IHRM;
Week3&4 I nternat ionalHRM,Chal lengesandAppr oaches;Keyi ssuesi n
IHRM,Chal l
engest oIHRM,Mai nappr oachest oI HRM;I ssueof
nat i
onal ity,Local versusgl obal;
Week5&6 I HRM,Nat i
onalcul t
ure and Cr oss-cul turalCommuni cat i
on;
Meani ng,el ement s,anddi mensionsofnat ionalcul ture,cr oss-
cultur al; Encount er
s, cul t
ural pr ofil
es, cr oss- cul t
ur al
communi cation–i ssuesandwayout ;
Week7&8 Di ver sityManagement ;Whatandwhyofdi versi
ty ,
dimensi onsof
diversi ty;Reasons f ori ncreasing diver sity;Managementof
diversi tyandchal lengesandbar r
ier
st omanagi ngdi versityat
thewor kplace;
Week9&10 HRI ssuesi nExpat r
iati
onandRepat ri
ation;Reasonsf ort heuse
ofexpat ri
ates,whyexpat r i
atesf ai
l;Managementofexpat riates
(recrui tment ,traininganddev elopment ),andRepat r
iation;
Week11&12HRI ssuesi nAcqui sit
ions&Mer gersandJoi ntVent ur es;What ,
why , how and when of i nt
ernational al li
ances; Basi c
assumpt i
onsaboutmer ger sandacqui sitions,issuesr elat edt o
fail
ur e; Success and di ff
erent st ages of mer ger s and
acqui si t
ions;HRi ssuesi neachst ageandhow t osucceedi n
i
nt ernat ional all
iances;
Week13&14HR I ssuesi nBusi nessNegot iati
ons;What ,whyand how of
i
nt ernat ionalbusi nessnegot iati
on( I
BN) ?Cont extandpr ocess
ofI BR,managementofI BN andCont ri
but ionsofHRM i nt he
same;
Week15&16HR Out sourcing ( HRO) ;What ,why ,why not ,dev elopi ng a
cont ractandmanagementofHRO

RecommendedTexts:
Dowli
ng,P.J.
,Fest
ing,M.,&Engl e,A.( 2013).I
nternat
ionalHumanResource
th
Management,(
6 Edi ti
on).CengageLear ningEMEA.
Bri
scoe,D.
,Schul
er,R.,&Tar ique,I
.( 2011).Inter
nati
onalHumanResour ce
Management:Pol i
cies and Practices forMul t
inat
ionalEnt
erpr
ises.

80
 Routledge.
Vance,C.M. ,
&Pai k,Y.( 2010) .Managi ngaGl obalWor kf
orce:Chall
engesand
Oppor t
uni t
ies i nI nternationalHuman Resour ce Management ,(2nd
Edit
ion).Rout ledge.
Evans,P.,Puci k,V.,&Bj orkman,I .(2010).TheGl obalChall
enge:Int
ernat
ional
nd
HumanResour ce,(2 Edi t
ion).McGr aw- Hi
ll/
Irwi
n.
Kell
er,M.(2013) ,Internat i
onalHumanResour ceManagement .McGr aw-
Hill
.
Brewster,C.,Spar row,P.&Ver non,G.( 2013)I nternat
ionalHumanResour ce
Management .(6thEdition),London: CIPD.
Dowling,P.J. ,Fest i
ng,M.&Engl e,A.( 2008).Internat
ionalHumanResour ce
Management .London: Thomson.

CourseTit
le: Indust
ri
alRel
ati
ons
CourseCode: COMB564
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObj ecti
ves:
Maintaininghar moniousenv i
ronmentismustf ororgani
zationsuccess.This
coursewi llhelpthest udent
st o(i)under
standi mport
anceofest abl
i
shing
cordi
alr elati
onshipswithindi
vidual
s,gr
oupshav ingdi
vergentint
erestswit
hin
anor ganization,and( i
i
)gainknowledgeofthel awsandr egulat
ionsinplace
gui
dingt heser elat
ions.

Week1 ApproachestoI ndust

ri
al Relati
ons;
Week2 TheCont entofIndustr
ialRelations;
Week3&4 ConceptandVal uesinIndust ri
alRelation;
Week5&6 Str
uctureofIndustri
alRelati
oni nPaki stan;
Week7&8 Theoret
icalFramewor kofTr adeUnionsi nIndust
ri
alRel
ati
ons;
Week9&10 Sociol
ogyofl egalRel at
ions ofTr ade Unions and I
ndust
ri
al
Rel
ati
ons;
Week11 Tradeunionism inPaki stanandI ndustr
ial
ofSt at
isti
cs;
Week12 Tradeunionsl awandPr act i
ce&Ri ghtt
oSt r
ikes;
Week13 TradeUni oni
sm post&Pr esent;
Week14 I
ndust r
ialRel
at i
ons-Social Background;
Week15 Coll
ectiveBargaini
ng, Conci l
iat
ionandLabourJur ispr
udence;
Week16 Wor ker
sPar ti
cipat
ionin14gt

RecommendedTex ts:
Coll
i
ng,T. ,& Ter ry,M.( 2010) .Indust r
ialRel ati
ons:Theor yand Pr acti
ce
(Industri
alRev ol
utions),(3rdEditi
on).Wi ley-
Blackwell.
Sal
amon,M.( 2001).Indust r
ialRel ati
ons:Theor yandPr acti
ce( 4th Edit
ion).
FinancialTimeManagement .
Sal
amon,M.( 1998).IndustrialRel ati
ons;Theor yandPr actice,(3rd Edit
ion).
Her t
fordshirePrentice-Hal l
.
Khan,B.A.(1992).St r
uctureofI ndust r
ialRelationsinPakistan.Kar achi:Roy al
BooksCompany .
Baj
wa, S.A.(2009).LawofI ndust ri
alRelationsi nPakist
an.Asi aLawHouse.
Amjad,A.( 2001).LabourLegi sl
ationandTr adeUni onsi nIndiaandPaki stan
(1stEditi
on).USA: Oxfor dUni ver
sityPr ess.

81
CourseTitl
e: Tr
aini
ngandDev
elopment
CourseCode: COMB565
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObjectiv
es:
Thiscour
seaimst odev el
opt heawar eness, skil
lsandknowl edger equiredby
managersseekingt owor kfort hegoalachiev ementandmai nt
aini
ngsat i
sfied
andproducti
vewor kf orce.Themodul epr ovi
desakeygr oundingint henat ure
ofacti
vi
ti
esper tainingt ot r
aininganddev elopmentandi ncreasi
ngawar eness
andunderstandingoft heski l
lsofpot entialmanager soft hef uture.How
eff
ecti
veandef ficientt rai
ninganddev elopmentmanagementpr acticecoul d
bei mpl
ement ed byt hem?I n parti
cul
art hef ocuswillbeont hev ari
ous
methodsandpr act icesappl iedi ntoday’
scompet it
ivebusinessor ganizati
ons
andenvir
onment .

Week1&2 Introduct ion;For cesaf f

ect ing t he wor kpl ace;Si gni f
icance of
HRM andemphasi sonempl oy eest rai ning;Desi gni ngef f ect iv
e
traini ng pr ogr ams;I nst r
uct ionalsy st em and desi gn pr ocess;
For cesi nfluenci ngwor kingandl ear ni ng; Casest udi es;
Week3&4 St r at egict r
aining pr ocess;I nt roduct ion t o st rategi ct raini ng;
Signi fi
canceofbusi nessst rat egi es;Ev ol ut ionoft rai
ni ngr ole;
Thest rategi ct raininganddev elopmentpr ocess;Or gani zat ional
char act er i
sticst hati nfluencet rai ning;Tr ai ningneedi ndi f ferent
busi ness st rategi es; Model s of or gani zi ng t he t r aining
depar tment s;Mar ket i
ngandout sour cingt het r
ai ningf unct ion;
Casest udi es;
Week5&6 Tr aini ngneedassessment( TNA) ;Tr aini ngneedassessment ;
Whyi st rainingneedassessmentnecessar yf oranor gani zat ion;
Lev elsatwhi chTNA i sdone;Whoshoul dpar ticipat ei nTNA
process? ;Met hodsusedi nTNA; Theneedassessmentpr ocess;
Scopeofneedassessment&needassessmenti npr actice; Case
studi es;
Week7&8 Empl oy eest r ai
ni ng met hods;Pr esent at ion met hods;Lect ure;
Audi ov isualt echni ques;Hands- onmet hods;On- the- jobt raini ng;
Sel f-di r
ect edl ear ni ng;Appr ent iceshi p;Si mul ation;Casest udy ;
Busi nessgames;Rol eplay s;Behav iormodel i
ng;Gr oupbui lding
met hods;Tr am l earning met hod;Choosi ng an appr opr iate
met hod; Casest udi es;
Week9&10 Tr aini ng ev al uat i
on;I ntroduct ion t o Tr aini ng and l eader ship
dev elopment ;Reasonsf orev al uat ingt raini ng;Ov er vi
ew oft he
ev aluat ionpr ocess;Out comesusedi nt heev al uat i
onoft r aining
progr ams;React ionout comes;Lear ni ngorcogni t
iv eout comes;
Behav iorandski ll
-basedout comes; Af fect i
v eout comes; Resul ts;
Ret ur noni nv estment ;
Week11 Det er mi ning whet herout comes ar e appr opr i
at e;Rel ev ance;
Rel iabi l
it y;Discr imi nat i
on; Pr act ical i
ty ;
Week12 Ev al uat ion pr act ices;Whi ch t raini ng out comes shoul d be
col lect ed?
Week13 Ev al uat iondesi gns;Thr eat st ov al i
di ty:al ternat i
v eexpl anat i
ons

82
 for ev aluat
ion r esults; Types of ev al
uati
on desi gns;
Considerati
onsinchoosi nganev aluat
iondesi
gn
Week14-
15 Determining r et
urn on i nvestment; Determining costs;
Determiningbenefit
s;Exampl eofacost -
benefi
tanalysi
s;Other
met hodsf orcost-
benef itanal
ysis;Pract
icalconsider
ati
onsi n
determini
ngr et
urnoni nvestment;
Week16 Measur i
nghumancapi talandtr
aining

RecommendedText s:
Alan,M. ,&Rober t
,R.( 2010).Managi ngPer f
or manceThr oughTr ai
ningand
Dev elopment ,(5thEdit
ion).CengageLear ningl t
d.
Mar t
in,F.( 2006) .Managi ng Pr oj
ect sin Human Resour ces,Tr ai
ning and
Dev elopment .KoganPagePubl ishers.
Roger ,C.&John,W.( 2003).I mplement i
ng a Tr ai
ning and Dev el
opment
t
h
Strat egy :Tr aining and Dev elopment ,(11 Edi ti
on).Wi ley & Sons
publ ishing.
Rober t
,W. , &Pi ke,R.W.( 2003),CreativeTraini
ngTechni ques, Handbook.
Steve,W. J.,& Kozl owski .(2001) . Learning,Tr ai
ning,andDev elopmenti n
Or gani zations.Fr ancisPubl i
shing.
Lair
d,D. ,Hol ton,F.E. ,&Naqui n,S.S.( 2003). Appr oachest oTr ai
ningand
rd
Dev elopment ,(3 Edi t
ion).BasicBooks.

HUMANRESOURCEMANAGEMENT:OPTI
ONALCOURSES

CourseTit
le: Organi
zat
ionalBehav
iour
CourseCode: COMB556
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

Cour seObj ecti

v es:
Organi zati
onalbehav iour( OB)i s an interdiscipli
naryf i
eld drawing from
numer ous di scipli
nes i ncluding psy chology , sociology, anthropology,
economi cs,or ganization t heory,stati
st i
cs,and many ot hers.Ef f
ectiv
e
management of human r esources wi thin or ganizati
ons r equir
es an
under standingofv ari
ousbehav iourandpr ocesses.Manager sneedt oknow
whypeopl ebehav east heydoi nr el
ati
ont ot heirjobs,thei
rwor kgroupsand
thei
ror gani
zations.Thi sknowl edgeofi ndividuals'percepti
ons,mot iv
ational
atti
tudes and behav iourwi llenable manager st o notonl y understand
themsel vesbet ter,butal so to adoptappr opriatemanager ialpoli
ciesand
l
eader shipst y
lest oincreaset heireff
ecti
v eness.

Week1 What i s Or ganizational Behav i

our;I mpor t
ance of
organi
zational behavior;
Week2 Foundations of I ndividual Behaviour; Biographical
;
Characterist
ics, Abi l
it
y , Learning; Or gani
zational
Behaviourf r
om Islami candi ndi
genous;
Week3 Perspective;Under standing humanpsy chologyt hr
ough
the l
ensesof Qur an and Sunna;At ti
tudesand Job
Sati
sfaction;
Week4 Typesofat tit
udes;Ty pesofbehav iors;Percepti
onand
83
 Indivi
dual DecisionMaki ng;
Week5 Whyper cept i
oni si mpor t
ant;Ty pesofdeci sionmaki ng;
Biasesander rorsindeci si
onmaki ng;Mot ivati
onconcept ;
Week6 Cont entt heories ofMot ivational;Pr ocess t heori
es of
mot ivation;
Week7 Mot ivation: f rom concept t o appl i
cat i
on; Appl yi
ng
mot ivation concept s f or desi gning r ewar d system;
Emot ionsandMoods;
Week8 MI D-TERM EXAMI NATI ON;
Week9 Foundat ionsofGr oupBehav iour ;Groupsi nor gani
zation;
BasicAppr oachest oLeader shi p;
Week10 Traittheor ies;Behav ioural t
heor i
es;
Week11 Cont empor aryIssuesi nLeader ship; Power and
polit
ics;
Week12 Typesandsour cesofpower ;Pol iti
csinor ganizati
ons;
Week13 Conf l
ictandnegot iation;Ty pesofconf l
icts;Functi
onsof
organi zationst ructure;
Week14 Types of or ganizational st r
ucture; Or gani
zati
onal
structure and i t
si mpacton i ndivi
duals and gr oups;
Organi zat i
onal cult
ur e;
Week15 Organi zat i
onal cult
ur eandi ndi vidualbehav ior;
Week16 Concl usionSessi on; Project/Present ati
on

RecommendedText s:
Robbi ns,S. P.,& Judge,T. M.( 2012) .Or ganizat
ionalBehav i
or,(15thEdi
ti
on)
.
Pear sonEducat ion.
Ray,F. ,Char lotte,R.,Gar y,R.,&Sal l
y,R.( 2011) .Or ganizat
ionalBehav i
our
.
WileyPubl i
shers.
Robbi ns,S.P.( 2008).Or ganizati
onalBehav i
or 13th Edi
,( t
ion).I ndi
a:Pearson
Educat ion.
John,B.( 2007) .OrganizationalBehav i
or :From Theor yt oPracti
ce.Sharpe
Publ i
shing.
Ricky,G.,&Gr egor y
,M.( 2012) .OrganizationalBehav i
or :ManagingPeopl eand
Organi zati
ons, 11thEdi
( t
ion).LearningPubl i
shing.
Kav i
ta,S.( 2010) .Organizati
onalBehav iour:TextandCases.I ndia:Pearson
Educat ion.

CourseTit
le: LabourMar
ket
s
CourseCode: COMB557
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

CourseObj ectives:
On successf ulcompl etion oft hi
scour sestudent sshould beableto;( i
)
Demonst rate an under standing ofr ecentdev elopmentsint he Canadi an
l
abourmar ket
;( i
i)Int
er pretand ev aluate empiricalevi
dence dr
awn f rom
Canadaandot herdevel opedcount r
ies;( i
i
i)Evaluatelabourmarketpolicies
pursuedbygov ernmenti ncludi
ngmi nimum wages,educat ionandt r
aining,
unempl oyment ,trade union powerand di scri
mi nati
on;(i
v)Use the basi c
analyt
icaltoolsempl oyedi nmoder nlaboureconomi csand;(
v)Assembleand

84
pr
esentdat
aont
hel
abourmar
ket

Week1 Introduct ion;Laboureconomi cs:somebasi cconcept s;Model s

andpr edictionsofposi tiveeconomi cs;Nor mat iveeconomi cs
andgov ernmentpol icy
Week2 Ov er viewoft heLaborMar ket ;Labourmar ket :def i
nitions,f act s
andt r ends;How t hel abourmar ketwor ks;Demandf orl abour ;
Suppl yofl abour
Week3&4 TheDemandf orLabour ;Shor t-rundemandf orl abourwhenbot h
productandl abourmar ket sar ecompet iti
v e;Demandf orl abour
i
ncompet it
ivemar ket swhenot heri nput scanbev aried;Labour
demand when t he pr oduct mar ket i s not compet it
iv e;
Monopsonyi nt hel abourmar ket ;Pol icyappl icat ions
Week5 LabourDemand El ast iciti
es;Own- wageel ast icityofdemand;
Cr oss- wageel ast icityofdemand; Pol icyappl i
cat ions
Week6 Quasi -FixedLabourCost sandThei rEf fect sOnDemand;Non-
wagel abourcost s;Empl oy ment /hour st rade- off;Fi rms’l abour
i
nv estment sandt hedemandf orl abour ;Gener alandspeci f i
c
training; Hi r
ingi nv est ment s
Week7 Suppl yofLabourt ot heEconomy :TheDeci siont oWor k;Tr ends
i
nl abourf orcepar ticipat i
onandhour sofwor k;At heor yoft he
deci sion t o wor k;Anal ysi s of t he l abour /l eisur e choi ce;
Empi ricalf i
ndingsont hei ncomeandsubst itutionef fect s; Pol icy
appl icat ions
Week8&9 LabourSuppl y:Househol dPr oduct i
on,t heFami ly,andt heLi fe
Cy cle;Theor yofhousehol dpr oduct i
on; Tr ipar titechoi ce:mar ket
wor k,househol dwor kandl eisur e;Joi ntl aboursuppl ydeci sions
wi thin t he househol d; Labour suppl yi n r ecessi ons: t he
‘
di scour aged’ versust he‘ addi ti
onal ’wor ker ; Pol icyappl icat ions
Week10 Compensat ing Wage Di fferent ials and LabourMar ket s;Job
mat chi ng:t he r ole ofwor kerpr efer ences and i nfor mat ion;
Hedoni cwaget heor yandt her iskofi njur y; Hedoni cwaget heor y
andempl oyeebenef i
ts
Week11 Inv estment si nHumanCapi t
al :Educat ionandTr aini ng;Human
capi tali nv estment s:t hebasi cmodel ;Demandf orauni v ersit y
educat i
on;Educat ion,ear ningsandpostschool i
ngi nvest ment s
i
nhumancapi tal;Iseducat i
onagoodi nv est ment ?
Week12 Wor ker Mobi li
ty : Mi gration, I mmi grat ion, and Tur nov er ;
Det ermi nant sofwor kermobi lity;Geogr aphi cmobi li
ty;Pol icy
appl icat ion:r est r
ict i
ngi mmi gr ation;Naï v ev i
ewsofi mmi gr ation;
Anal ysis ofgai ner s and l oser s;Empl oy ee t ur nov erand j ob
mat chi ng
Week13 Pay and Pr oduct i
vity:Wage Det ermi nat ion wi thint he Fi rm;
Mot ivat i
ngwor ker s;Pr oduct iv i
tyandt hebasi sofy ear lypay ;
Pr oduct i
v ity and t he l ev el of pay ; Pr oduct ivi
ty and t he
sequenci ngofpay ;Appl icat i
onsoft het heor y
Week14 Gender ,Race,and I nequal ityi n Ear nings;Measur ed and
unmeasur ed sour ces of ear nings di fferences;Theor ies of
mar ket di scrimi nat ion; Pr ogr ams t o end di scr imi nat ion;
Measur i
ngi nequal i
tyi nt hedi st ribut ionofear nings; I
nt ernat i
onal
compar i
sonsofchangi ngi nequal it
y
Week15 Uni onsandTheLabourMar ket ;I nt ernat ionalcompar i
sonsof

85
 uni
onism;Constr
aint
sont heachievementofunionobj
ect
ives;
Act
ivi
tiesandtoolsofcollect
ivebargai
ning;Ef
fect
sofuni
on;
Evi
denceofuni
ont ot
alcompensationeff
ects
Week16 Revi
sionandFi
nalTerm Examinati
on

RecommendedText s:
Ehrenberg,R.,Smith,R.
,&Chay kowski ,R. P.(2003) .Moder nLaborEconomi cs:
Theor yandPublicPolicy,(Canadi anEdi t i
on).PearsonAddi sonWesl ey.
Ravi,K.(2009).LabourMar ketsandEconomi cDev elopment .Tay lor&Francis
booksPubl i
shedbyRout ledge.
Peter,A.( 2002). Acti
veLabourMar ketPol iciesAr oundt heWor ld:Coping
withtheConsequences.I nternationalLabourOr ganization.
Rodney ,H.,&Thomas,R.( 2006) .Par tisanshi p,Globalizati
on,andCanadi an
LabourMar ketPoli
cy .Uni versityofTor ontoPr essi nc.
Taylor,&Fr anci
s.(2003).KeyI ndi catorsoft heLabourMar ket.Internati
onal
LabourOf fi
ce.Psychol ogyPr ess.
Guy, S.
,John, S.
,&John, W.( 2000) Rest
. ructuringtheLabourMar ket:The
SouthAf ri
canChallenge.2ndEdi
( ti
on) .
International LabourOr gani zation.

CourseTit
le: Tot
alQual
it
yManagement
CourseCode: COMB558
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObj ectives:
Qualityisoneoft hemai nf eaturest oexceli nanenv i
ronmentofi mmense
compet it
ion.Themai nobjectiv
eoft hiscoursei st odevelopt hei deasoft he
studentsaboutt hequal i
tyinproduct sofser vi
cesbecausei tisapr erequi
sit
efor
becomi ngapl ayeri ndomest i
candgl obalmar ket.Thi
scour ser efl
ectsthe
growingr ecogni ti
onoft heneedt ot r
ainandeducat ethest udent sforqualit
y
managementi nal ltypesofor ganizati
on.Thi scour sewil
lhel pt hest udentsto
(i
) under st and i mpor tance of est abli
shing cor di
al r elat
ionshi ps with
i
ndividuals,gr oupshav ingdivergenti nterest
swi thinanor gani zation,and(ii
)
gainknowl edgeoft helawsandr egulationsinplaceguidingt heser elati
ons.

Week1 TheConceptofTQM, NatureandScopeofTQM,Funct ions

ofTQM, Qual i
tyandBusi nessPer formance;
Week2 ServiceQual i
tyVsPr oductQual it
y,At ti
tudeandI nvolv
ementof
Top, Management ,
Communi cati
on;
Week3 Culture,CulturalDy nami cs,Cult
uralImpact s,ManagementSy stem;
Week4 Organi zat
ion and TQM,Or ganizat
ionalI mplicati
on,St r
ategic
I
nfor mat i
onSy stem;
Week5 Organi zat
ionalLi nkages,I mportantLink ages,Informati
onandt he
Cust omer ;TQMRel ati
onwi t
hCust omerOr i
ent at
ion;
Week6 SystemsDesi gn, Strategyandt heSt r
ategicPl anningProcess,
Str
at egicQual i
tyManagement ;
Week7 Services impl ications i n TQM,Ser vice Qual ity,Trai
ning and
Dev elopment ;
Week8 Select i
on,Sel ection process and TQM,Tot alQualit
yOr iented
HumanResour ceManagement ;

86
Week9 ABr iefHi storyofQual i
tyControl,TQM ataGl ance, Or gani
zingfor
TQM;
Week10 Organi zing forQual i
tyI mplement ati
on,Resul tOr iented Qual
ity
I
mpl ement ati
on;ManagementSy stemsVsTechnol ogy ;
Week11 Product ivi
tyandTQM,I mpactsofTQM onOv erallProducti
vit
y,
Measur i
ngPr oduct i
vi
ty;
Week12 I
mpr ov ingPr oductivi
ty(Quali
ty),TheCostofQual i
ty,TheVi ewof
QualityCost s;
Week13 Relationshi pbetweenQual i
ty,CostandTQM,Measur i
ngQuality
Cost ,TheuseofQual ityCostInformat i
on;
Week14 I
.S.Oar oundt heWor l
d,Benef i
tsofI SOCer t
if
ication,TheCostof
Certifi
cat i
on
Week15 Statisti
calPr ocessCont rol
;ATot alQuali
tyChangeAppr oach,A
TQMModel ,SurveyFeedBack ,Team Bui l
ding;
Week16 Third Par ty Peacemak ing,Gr id Traini
ng,Cul turalReshapi ng,
Structural Reshaping

RecommendedText s:
Rose,J.E.( 2004) .Tot alQuali
tymanagement :Text ,Casesand Readi ngs.
PearsonI nc.
Joel,E.R.(2008) .Tot alQuali
tyManagement ,Text ,CasesandReadi ngs,(2nd
Edit
ion).Pear sonI nc.
Omachonu, V.,&Ross, (
2007).Pri
ncipl
esofTot alQual i
ty.CRCPr ess.
Brocka, B. , & Suanne, M. ( 1992) . Essent i
als of Qual i
ty
Management :Impl ementi
ngt hebesti deasoft hemast ers.Busi nessOne
I
rwin,Inc.
David,L.G. ,&St anley,D.( 2006).Qualit
yManagement :Introductiont oTot al
Qualit
y Management f or Pr oduction, Pr ocessi ng, and Ser vices.
Pearson/ Prentice-Hal l
.
Robbins,D.(1998) .HumanResour ceManagement ,(5thEditi
on).Pear sonInc.

Cour
seTi
tl
e: I
ntr
oduct
iont
oSuppl
yChai
nManagement
Cour
seTi
tl
e : COMB559
Credi
tHour
s: 03
Total
Weeks: 16
Total
Hours: 48

Cour seObjectiv
es:
Thiscour seintr
oducesstudentsthebasicpri
nci
plesandpr acticesofsuppl y
chainmanagement ,pr
ovi
dingstudentswit
hbasicknowl edgeandanal yti
cal
toolkitf
ormanagi ngandimpr ov
ingasupplychai
n.Throughdifferentteaching
met hods,itaimst oenabl
est udentstounderstandthemaj ori ssuesand
challengesthatthesupplychainmanagersaswel lastheotherst akeholders
i
nv olvedaref acing,andtoenablet hem todeveloptheabi l
i
t yofappl ying
theoreti
calknowledgeintopract
iceinthef
utur
e.

Week1 I
ntroducti
ontoSCM;
Week2 I
nventoryManagement
;
Week3 I
nventoryManagement
;
Week4 ChainInt
egrat
ion;
87
Week5 Suppl yContr
act;
Week6 StrategicAl
li
ances;
Week7 Net workDesignandPlanning;
Week8 Net workDesignandPlanning;
Week9 Net workDesignandPlanning;
Week10 Net workDesignandPlanning;
Week11 Net workDesignandPlanning;
Week12 Rev enuemanagement;
Week13 Rev enuemanagement;
Week14 ProjectGroupPresent
ation;
Week15 ProjectGroupPresent
ation;
Week16 End- of-
Term Rev
iew

RecommendedText s:
Chopr a,S. ,&Mei ndl,P.( 2015) .Supply Chain Management ,( 6th Edi
ti
on) .
Prentice-Hall.
My erson, P. ( 2012)Lean
. Supply Chain and Logi
st i
cs
ManagementHar dcover,
(1STEdi ti
on).McGr aw-
Hil
l Pr
ofessional.
Ron,J. ,&Nev an,W.( 2008).Tot alSuppl yChainManagement ,(1stEdit
ion).
RoutledgePubl ishi
ng.
Simchi -Levi
,D. ,Kami nsky,P. ,& Si mchi-Levi
,E.( 2008).Desi gning and
Managi ngt heSupplyChai n, 3rdEdi
( t
ion).McGraw-Hil
l.
Janat ,S.( 2009) . SupplyChai n Management :Textand Cases.Pear son
Educat i
onI ndi
a.
Joris,J.A.&Leeman.( 2010).Suppl yChainManagement :Fast
,FlexibleSupply
Chainsi nManuf actur
ing.BoD–BooksonDemand.

CourseTit
le: Organi
zat
ionalTheor
y
CourseCode: COMB566
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

CourseObj ectiv
es:
Thiscour sei sdesi gnedtoint r
oducet hestudent
st obasicmechani csand
dynami csofor ganizati
onswhi chmainlyemphasizetherelat
ionshi
psbetween
organizati
onsandpeopl eint erm oftheirper
cepti
on,mot i
vati
on,backgr
ound
di
fferencesandt heway stheybehav einorgani
zati
on.Thiscourse,i
naway ,i
s
a mul ti-
discipli
nary appr
oach i n which topics l
ike cult
ure and modern
managementi ssuesarediscussed.

Week1 Int
roduct iont
ot henat ureandstudyoforgani
zati
on;
Week2&3 Contempor ar
yi ssues of moder n organi
zati
on inthe fast
changingwor ld;
Week4 Employ ees Per cepti
on and i ts impact on organi
zat
ional
eff
ici
ency ;
Week5 Groupdi scussionsonr el
atedcasestudi
es;
Week6 Personal i
tyandat ti
tude;
Week7&8 Mot i
vationinor ganizati
on;
Week9 Groupdy namics

88
Week10 Leadership;
Week11 Decisi
onmaki nga;
Week12 Str
ess;
Week13 Int
erpersonalandi ntr
a-or
gani
zati
onalconfl
ict
s;
Week14 Communi cat
ion;
Week15 Organizati
onal changeanddevel
opment ;
Week16 Workf orcediversit
yandModernorganizat
ions

RecommendedText s:
Robbins&Judge( 2014)Or ganizat i
onalBehav i
or( 16thEdi ti
on).McGr aw-Hill
.
John,T.,& Ann,L.( 2013). KeyConcept si nOr ganizati
onTheor y. Sage
Publi
cati
ons.
Richard,
D.(2010) .OrganizationTheor yandDesi gn, (9thEdit
ion).McGr aw-Hill
.
Haridi
mos,T. ,&Chr isti
an,K.( 2005).TheOxf ordHandbookofOr gani
zation
Theory.OxfordHandbookOnl inePublisher.
Chandan,J.S.( 2001)Or ganizationBehav i
or .New Del hi
:VikanPubl ishing
House.
Haridi
mos,T. ,Rober t,C. ,& Chi a,H.( Lat estEdi ti
on).Phi losophy and
Organi
zationTheor y.McGr aw-Hil
l
.
Luthan,F.(1998)Or ganizationalBehav i
or,(10th Editi
on) .New Yor k,McGr aw-
Hil
l.
Sashkin,M.(1984)Or ganizationalBehav i
or.
Vi r
ginia:Rest orPublishing
Company .

CourseTit
le: Managi
ngTeamsi
nOr
gani
zat
ions
CourseCode: COMB567
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

Cour seObj ecti

ves:
Beingabl et oleadat eam i
sanimpor tantskil
lformanager sandsuper visor
s,
asi tinvolvesensur ingt heeff
ecti
venessofgr oupsofi ndi
vidualswi t
hinan
organization.Thiscour seisdesi
gnedf orenhancingskil
lsinleadingteamsso
ast oef f
icientl
yachiev eorgani
zati
onalobjecti
vesandbysodoi ng,buil
down
career.Student swilllearnhowt oinspir
eat eam,ensur eteam rolesar ewell
defined and dev elop hi gh-
perf
ormance t eams.I n additi
on,st udents wil
l
acqui r
eski ll
sfordeal i
ngwithconfl
ictandt hosediff
icul
tsi t
uati
onst hatcan
ari
sei nat eam environment

Week1 I
ntroducti
on;
Week2 Creati
ngandMai ntai
ningTeam Cohesi on,Team Composi t
ion;
I
nternalEnvi
ronmentFact orsNeededinTeam Cohesi on;
RoleofManagementi nTeam Cohesi on;
Week3&4 Communi cati
on, Miscommuni cati
on, Communi cati
on
Breakdown;PlanningforCommuni cati
on,Communi cat
ionTools,
Personali
tyTypes;
Week5&6 Confli
ct,Confli
ctDefined,Ty pesofConf l
i
ct;Whyi sConf l
ict
Resoluti
onImpor t
anti
naTeam Set t
ing,Resolv
ingConf l
ict
;
Week7&8 Mot i
vati
on,WhatI sMotivati
on,LackofMot ivat
ioninTeams;

89
 Mot i
vati
onandTeam Dy nami cs,Mot i
vati
ngTeam Member s;
Week9 Diversi
ty;ManagingDi v
er sit
y;
Week10&11Team Per sonali
ties;Achi eving Hi gh Per formance Thr ough
DiversePer sonali
ties;How t oI dent i
fyDi f
ferentPersonalit
ies,
Personalit
yPr of
il
ingConsi derat i
ons;
Week12&13SocialLoaf i
ng,Def i
nit
ionofSoci alLoaf ing,CausesofSoci al
Loafing;Eff
ectsofSoci alLoaf i
ng;
Week14 Team Leader s,whatar et hebasi cr olesthatanewt eam leader
needst oknow, whatar esomeoft hekeyr ol
esamanagerneeds
totakeont obeef f ect
ive;
Week15&16 GlobalVi r
tualTeams,Bui l
ding Vi rtualTeams,Vi rt
ualTeam
Meet i
ngs;HowDoYouBui ldHi gh-performingVi rt
ualTeams

RecommendedBook:
Tjosvold,M.M.( 2007). Leadi ngt heTeam Or ganizati
on:How t oCr eat
ean
Enduri
ngCompet iti
veAdv antage.Lexi ngt onBooks.
Leigh,L.,&Hoon-Seok,C.( 2005) .Cr eat i
vi
tyandI nnov ati
oninOr ganizat
ional
Teams.Tay l
or&Fr ancisPubl isher s.
Jon,R. ,&Dougl as,K.( 2009) .TheWi sdom ofTeams:Cr eat
ingt heHi gh-
Perfor
manceOr ganizati
on.Har vardBusinessPr ess.
Nicky,H.( 2005) . Managi ng Teams:A St rategy f orSuccess. Cengage
Learni
ngEMEA.
Nigel,K.,&Neil
, A.(2002).Managi ngI nnovati
onandChange:ACr i
ti
calGui de
nd
forOrganizati
ons,(2 Edi t
ion) .CengageLear ningEMEA.
Holpp,L.(1998).ManagingTeams, ( 1stEditi
on).McGr aw- Hil
l
.

CourseTit
le: CrossCul
tur
alWor
kExper
ience
CourseCode: COMB568
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

Cour seObj ectives:

Thi scour seaimst odev el
opt heawar eness,ski
ll
sandknowl edger equiredby
manager sseeki ngt owor kabr oadaswel laslocallyt obecomesuccessf ul
i
nt ernat i
onal execut i
v es.Themodul epr ovi
desakeygr oundingint henat ur
eof
management i n t he gl obal cont ext by i ncreasi ng awar eness and
under standi ng oft he sof tskil
lsi ni nter
nati
onalmanagement ,par t
icularly
thoser elati
ngt ocr oss- cul
turalmanagement .Hownat ionalcultureinfl
uences
managementpr acti
cei salsoconsi dered.Inparti
cular,thefocuswi l
lbeont he
i
nf l
uenceofor gani zationalandnat i
onalcul t
uresont hedev elopmentand
transf erofawi der angeofHRM pr act
ices.Wewi l
lalsoconsi dertheemer ging
chal l
enges ofi nternat i
onalmanagement .The emphasi s willbe on how
i
ndi vidual s,t
eamsandor ganizati
onsmanaget hesecul turaldi
fferences.

Week1&2 I
ntr
oduct i
on t
ot he Gl
obalBusiness Envi
ronmentand Cross
Cul
turalManagement;
Week3&4 Def
ini
tionsandModelsofCultur
eSession;
Week5&6 The Role ofRegional
,Industr
y,Corporat
e and Pr
ofessi
onal
Cul
tures;
Week7&8 ManagingKnowledgeacrossBorder
s;

90
Week9&10 Leader
shi
pandCr oss-Cul
tur
alTeams;
Week11&12CrossCul
tur
alCommuni cati
on&Negoti
ati
on;
Week13&14CrossCul
tur
alConfli
ctandmotivat
ioni
nGlobal
Cont
ext
;
Week15&16Global
HRM

RecommendedText s:
Zeynep, A.
, Rabindra, N. ,&Manuel ,M.( 2014) .Or gani zati
onsandManagement
i
nCr oss- CulturalCont ext.SagePubl icationsLt d.
Broway es,M. J.,& Pr i
ce,R. ( 2011) . Under standing Cr oss – Cul tural
nd
Management ,(2 Edi t
ion).Harlow: PearsonEducat i
onLi mited
Bart
on,L. ,& Ar mst r
ong,F.( 2008) .Pol icy,Exper ienceandChange:Cr oss-
CulturalRef l
ections.Spr i
ngerSci ence&Busi nessMedi a.
Gooderham,P. N. ,&Nor dhaug,O.( 2003) .Internat ionalManagement :Cross
CulturalChal l
enges.Oxf ord:Blackwel l
.
Thomas,D. C.( 2008) .Cr ossCul turalManagement :Essenti
alConcept s,(2nd
Edit
ion).London: Sage.
Sherwood, G. , & Mar vi
n, K. ( 2003) . Mi ni stering Cr oss-Cul
t ural
ly: An
I
ncar national Model f or Per sonal Rel ati
onships. May ers, Baker
Academi cPubl isher s.
Meade,R. ,&Andr ews,T. A.( 2009) .InternationalManagement 4th Edi
,( ti
on).
Chichest er:JohnWi l
eyandSons.
Katj
aBoh,etal .( 1999) .Cr oss-cult
uralPer spect ivesonFami l
ies,Wor k,and
Change. Psy chologyPr ess.
SOMEOFTHEKEYJOURNALSI NTHEFI ELDI NCLUDE:
1. JournalofWor ldBusiness( JWB)
2. ManagementI nternati
onal Review( MIR)
3. I
nternati
onal BusinessRev iew( IBR)
4. Thunderbir
dI nternati
onalBusi nessRev i
ew(TI
BR)
5. EuropeanJour nal ofI
nternationalManagement(EJI
M)
6. CrossCulturalManagement( CCM) .
7. I
nternati
onal JournalofCr ossCul tural
Management(
IJCCM)

CourseTit
le: HumanResour
ceManagementSy
stems
CourseCode: COMB569
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

CourseObj ecti
v es:
Thepur poseoft hiscourseinHRMSi stopr ov
ideani n-depthov erview of
essenti
alHRM i nformati
onmoder nconceptsandpr acti
cesi nor ganizati
onal
assessment ,anal ysi
sanddepl oymentofmoder nHRMSt echnologies.Att he
endoft hecour set hestudentswillbefamil
iarwi
thmaj orHRMSv endorsand
appli
cations,dat abaset heor
yandmanagementpr acti
cer el
evantt oHRMS
appli
cations.Int egrat
ion oft he human resour
ce sy stem component si s
emphasi zed.

Week1 Human Resour

cesand HumanResour
ceManagement
Sy
stems
Week2&3 Pl
anningaHumanResourceManagementSystem
Week4&5 ManagingaHumanResourceManagementSystem
Week6 Appl
icantandEmpl
oymentManagement
91
Week7&8 Compensat i
on
Week9 Benefit
s
Week10 Employ eeandIndustri
alRelat
ions
Week11&12 Trai
ning&Dev elopment
Week13&14 HumanResour cePl anning
Week15&16 Payroll

RecommendedText s:
Glenn, M. ,Ian J. ,& Al l
en, D. (
1999). Human Resour ces Management
Systems:APr acti
calAppr oach.Carswel
l,Publ
isher
s.
Torres-Cor onas,T.( 2008) .Ency cl
opediaofHumanResour cesInfor
mat i
on
Systems:Chal l
engesi ne- HRM.I GIGlobali
nc.
Vi
ncent ,R.,&Chr isti
ne,F. (1998) .HumanResour ceManagementSy stems:
Strategi
es, Tact ics, and Techni ques. Jossey-Bass business &
managementser i
espubl i
shing.
Mukher j
ee,J. (
2012) .Desi gningHumanResour ceManagementSy stems:A
Leader '
sGui de.Pear son.
SAGEPubl i
cations.
Ceriell
o,V.R.&Fr eeman,C.( 1991).HumanResour ceManagementSy stem.
Strategies,Tact i
csandTechni ques.NewYor k:Maxvell
,MacMi ll
an.

92
CourseTit
le: HumanResour
ceDev
elopment
CourseCode: COMB672
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

Cour seObj ect

ives:
St
udent swhocompl etethiscour seshouldbeabl etodot hefoll
owing:
1.I dent i
fyanddi scusst hemaj orcont empor aryi
ssuesaffect
ingHRD.
2.I dent i
fyandanal yzecur rentresearchinHRD
3.Appl yresearchf i
ndi ngstoorganizat i
ons
4.I dent i
fytheresear chneedsi nHRDt ofur
therthefiel
d.
5.Cr it
ical
lyanalyzebot hpr osandconposi tionsrel
ati
ngt oselectedcurrent
i
ssuesandt r
endsi nHRD
6.Di scuss the f uture of HRD i n per spective of emer ging trends,
cont empor aryissues, si
gnifi
cantinnov at
ions,andcurrentprobl
ems.

Week1&2 Empl oy ee Dev el opment ; Randst ad’ s Par tnering Pr ogram

Dev elopsEmpl oy ees;I ntroduct ion;Appr oachest o Empl oyee
Dev elopment ; For mal Educat ion; Assessment ; Job
Exper iences;I nter per sonalRel at i
onshi ps;The Dev elopment
Planni ng Pr ocess; Company St rategi es f or Pr ov i
ding
Dev elopment ; E- Lear ning and Empl oy ee Dev el opment ;
Discussi on Quest ions; Appl icat ion Assi gnment s; Case:
Ment oringI sNotAl way saPosi t i
v eExper ience;
Week3&6 Speci al I ssues i n Tr aining and Empl oy ee Dev el opment ;
Successf ulManagementRequi resI nt ernat ional ;Exper ience;
I
nt r
oduct ion ;Tr aining I ssues Resul ting f rom t he Ext ernal;
Environment ;LegalI ssues ;Cr oss- Cul turalPr epar ation;
Managi ng Wor kFor ceDi ver sity;School -to-Wor kTr ansi tion;
Training’ sRol ei n Wel f
ar e-to-Wor kand Ot her;Publ ic-Pr i
vate
Sect orPr ogr ams;Tr ainingI ssuesRel at edt oI nternalNeedsof
theCompany ; Basi cSki llsTr aini ng; LifeLongLear ning; Mel ti
ng
the Gl ass Cei ling ; Joi nt Uni on- Management Pr ogr ams;
Successi onPl anni ng; Dev el opingManager swi t
hDy sfunct i
onal
Behav i
or s;Tr aini ngandPaySy st ems;Summar y;Di scussi on
Quest i
ons;Appl icat ionAssi gnment s;Case:Mel ti
ngt heGl ass
Ceili
ngf orAccount ant s;Case3Fr om t hePagesofBusi ness
WEEK: ;Secr etsofanHRSuper st ar;
Week7&11 Career sandCar eerManagement;Managi ngCar eer sHel ps
Accent ureReach Outt oI tsVi rtualWor kFor ce;I ntroduct ion;
WhyI sCar eerManagementI mpor tant ?;Car eerManagement ’
s
I
nf l
uenceonCar eerMot ivation; WhatI saCar eer?; ThePr otean
Career;Tr adi tionalCar eerv er sus Pr otean Car eer;Car eer
NeedsandI nt er est sofDi f f
er ent ;Gener ations;A Modelof
CareerDev elopment ;Car eerSt ages ;Car eerManagement
Systems; Sel f-Assessment; Real ityCheck; GoalSet ti
ng; Act i
on
Planni ng;Car eerManagementSy st emsont heWeb;Rol esof
Empl oy ees,Manager s,HumanResour ce;Manager s,andt he
Companyi nCar eerManagement ;Empl oy ee’ sRol e;Manager ’
s

93
 Role;Human Resour ce Manager ’
s Rol e ;Company ’s Rol e;
Evaluat i
ng Car eer ManagementSy st ems;Summar y ;Key
Terms; Discussi onQuest i
ons; Appl icat ionAssi gnment s; Case:
Gener ation X Val ues Hav e I mpl icat i
ons f or; Car eer
Management ;
Week12&14 Speci al ;Chal lengesi nCar eerManagement; Nonwor kLi vesAr e
Impor tantFoodf orThought;I ntr oduct i
on;Soci al
izat i
onand
Orient at i
on;Ant icipat or ySoci alizat i
on;Encount er;Set tl
ingI n
Social izat i
on and Or ientation Pr ogr ams; Car eer Pat hs,
Dev elopi ngDual -Car eerPat hs,andCar eerPor t f
olios483;Dual -
CareerPat h;Car eerPor tfoli
o;Pl at eaui ng;Ski llsObsol escence
;Copi ngwi thCar eerBr eaks;Bal anci ngWor kandLi f
e;Ty pes
ofWor k-LifeConf lict;CompanyPol iciest oAccommodat eWor k
and Non wor k; I dent ifyi
ng Wor k and Li f
e Needs and
Communi catingI nfor mat ionaboutWor kandNonwor kPol icies
andJobDemands;Fl exibili
tyi nWor kAr rangement sandWor k
Schedul es;Redesi gni ngJobs;Manager ialSuppor tf orWor k-
Lif
ePol icies500DependentCar eSuppor t
:Chi ldandEl derCar e
andAdopt ionSuppor t;Copi ngwi thJobLoss;Deal i
ngwi th
Older Wor kers; Meet ing t he Needs of Ol der Wor ker s;
Preret irement Soci alizat ion ;Ret irement ;Ear ly Ret i
rement
Progr ams ;Summar y;Key Ter ms ;Di scussi on Quest ions;
Appl icat ionAssi gnment s;Case:DoWeHav et oCutJobst o
ReduceCost s?Case4Fr om t hePagesofBusi nessWeek:Two
fortheCubi cle;
Week15&16 The Fut ure of Tr ai ning and Dev elopment ; Tr ai
ni ng f or
Sust ainabi l
ity ; I nt roduct ion; I ncr eased Use of New
Technol ogies f orTr ai ning Del iver y;I ncr eased Demand f or
Trainingf orVi rtualWor kAr rangement s;I ncr easedEmphasi s
onSpeedi nDesi gn,Focusi nCont ent ,andUseofMul tipl e
Deliver y Met hods;I ncr eased Emphasi s on Capt uring and
Shar ingI ntell
ect ual Capi tal;I
ncr easedUseofTr uePer for mance
Suppor t;I ncr easedEmphasi sonPer for manceAnal y sisand;
Lear ningf orBusi nessEnhancement ;Incr easedUseofTr aini ng
Partner shipsandOut sour cingTr aini ng;I mpl icationsofFut ur e
Trendsf orTr ainer s’Ski llsand Compet encies;Tr ai
ni ng and
Dev elopmentf rom aChangeModelPer spect i
ve;Met hodst o
Deter mi ne Whet herChange I s Necessar y;Benchmar king ;
ProcessReengi neer ing;KeyI ssuesi nI mpl ement i
ngChange;
Change Management ;Change I nt er vent i
ons;Di scussi on
Quest i
ons;Appl icat i
onAssi gnment s;Case:Goi ngPaper l
ess
Requi resaChange;ManagementPr ocess;Case5Fr om t he
PagesofBusi nessWeek: IBM Rei nv ent sMent or i
ng, Viat heWeb

RecommendedBook:
Noe, R.( 2012) .EmployeeTr aining&Dev elopment ,6thEdi
( ti
on).McGraw-Hil
l.
John, P.&Wi lson.(2005).HumanResour ceDev el
opment:Learni
ng&Tr ai
ning
forIndiv i
duals&Or ganizations,2ndEdi
( tion)
.KoganPagePublishers.
Richard.A.S. ,Elwood,F.,&Hol ton.(2001).FoundationsofHumanResour ce
Dev el
opment .Berr
ett-KoehlerPublishers.
Mat t
hews, J.,Dav i
d, M.,
&Sur tees,M.(2005) .HumanResour ceDevelopment,
(3rdEdition)
.KoganPagePubl i
shers.

94
Ronal
d,R.,& Si ms.( .Human Resour
2006) ce Devel
opment
:Today and
Tomorrow,
(5thEdi
ti
on)
.Inf
ormat
ionAgePubl
i
shingInc.

CourseTit
le: Indust
ri
alManagement
CourseCode: COMB673
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

CourseObjectiv
es:
Thecourseenabl esstudentstounderstandbasi cprincipl
es/concept
sof :(i
)
i
ndustri
al management and or gani
zation wi th emphasi s on human
rel
ati
onshi
ps and human behav i
ors within an organizati
onalcontext;(ii
)
managementandr esourceall
ocat
ion;(
iii
)howt ouset heav ai
labl
eresources
to achi
evet he desired goalin a mor e effi
cientand ef f
ecti
ve way by
emphasizi
ngr ol
eofleaderswithi
nanor ganizati
on.

Week1 Intr
oduct ion,Hi stori
calper spect i
v e,Cont r
ibut ionofF. W.Tay lor
(Timest udi esandpi ecer at esy stem) ,Henr yGant t,MaxWeber ;
Mar yPar kerFol let,Managementf rom busi nessv iewpoi nt
;
Week2 Mot ivat ion and Behav iour ;Hawt hrone St udi es and Human
Relat ions Mov ement ;Masl ow’ s Hi erarchy ofneeds t heory;
Theor yXandY( TheoryZbyWi l
liam Ouchi );
Week3&4 I ndust rialRev oluti
on;Cont ri
but ions and i mpactofi ndustr i
al
revolut ion;Pr omi nenti nv ent i
ons oft hater a,I ntroduction t o
Indust rial Management ; Scope of i ndust ri
al management ,
Cat egor iesandt ypesofi ndust ries;Appl icat i
onsofi ndustr i
al
management ,Managementofmachi nes;
Week5 Product ion management , Pr oduct ivit
y ( definiti
on, f actor s
affect ing i t)
; Sy stems concept of pr oduct i
on, Ty pes of
product ionsy stems;Locat i
onanal ysis,Pl antl ocat ion( st
epsi n
plantl ocat i
on, impor t
ance, factor saf fect i
ngpl antl ocati
on) ;
Week6&7 Qual ity Phi l
osophy , The meani ng of qual i
ty and qual i
ty
i
mpr ov ement ;Tot alQual ityManagement( qual i
typhi l
osophy ,
l
inks bet ween qual i
ty and pr oduct ivity,qual it
yi mprov ement ,
qual i
tydef ini
tions,pr event i
onandappr aisalcost s),Phasesof
totalqual i
ty management ,Val ue Engi neer ing Benchmar king;
Busi nessPr ocessRe- engineer ing;
Week8 Leader shi p, Need f or l eader shi p, Funct ions of a l eader
(Emot ionalI ntelli
gence) ;Leader ship st y
les,Managerv ersus
l
eader ;
Week9 ManagementofTechnol ogy ,Net wor ki
ng ( LAN,MAN,WAN) ,
Typol ogi es; E-commer ce(mar ket ingt hroughsoci al medi a);
Week10 Incent ives,heal t
hand saf ety ,Wagepay mentandpl ans,Pay
object ives; I mpor t
ance of i ndust ri
al l egislation, Saf ety
regul ationsandpr actices;
Week11&12ProjectManagement ,Introduct ion;Pr ojectl ifecy cle/pr oj
ect
management pr ocess ( initiation, pl anni ng, execut ing,

95
 moni t
or ing), Pr oject v ersus oper ations, St akehol der
,
Or ganizat ionalstructur
e( f
lat,tal
l,andmat r
ix),Variablesi nvolved
i
npr oject( ti
me, scopeandbudget );
Week13&14Pr ocessManagement ,Definit
ion,Ver ti
calintegration,Resour ce
flexibil
ity;Capi tali nt
ensity,Pr ocess i mpr ovement ,Pr oduct
dev elopmentl ifecycle(int
roduct i
on, growth,mat urity,growt h);
Week15 Indust rialResear ch,Qual itati
ver esearch ( grounded t heor y
,
i
nt erviews; f ocus gr oup di scussions, qual it
ative anal ysis)
;
Quant i
tat i
v e resear ch (resear ch management t echni ques,
sampl ing, i
ntroduction;ToSPSS) ,Mar ketresearch, SWOT, PEST,
Por ter’
sf ourcorner’smodel ;
Week16 Pr esent ations/Assi gnment s&Fi nalTer m exami nation

RecommendedText s:
Fayol
,H.(2013).GeneralandI ndustri
alManagement .ConstanceStorr
s.
Narayan,B.(
1999) .I
ndustrialManagement .APHPubl i
shing.
Bagad,V. S. ( 2007).I ndustri
al Managemen, ( 1st Edit
ion). Techni
cal
Publi
cati
ons.
Joseph,M.J. ,&Nor man,N.B.( 2004).Indust
ri
alManagement .Indust
ri
al
ManagementSoci ety.
John,C.D.(2009).Pr
inci
plesofI ndustri
alManagement :GeneralBooksLLC.
CaseStudiesinIndustri
alManagement .McGr aw-
Hil
l.

CourseTit
le: ChangeManagement
CourseCode: COMB674
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

CourseObj ecti
ves:
Thiscourseai mst odev el
optheawar eness,
skil
l
sandknowl edgerequir
edby
manager sseekingt owor ksuccessf
ull
yinthedynamicbusi nessenvi
ronment.
Thest udentswilll
ear naboutthenatureofchangemanagementi ntheglobal
contextandi ncreasingtheirawarenessandunder st
andingoft hesoftskil
l
s
neededt o( i
)identif
yr easonsforchange( i
i)prepar
epeopl etoacceptand
undertake the change and ( i
ii
)to make the organizat
ions everreadyto
compet e.

Week1 Meani
ngofChange;Needf
orChange;Manager
sasChange
Agent
s;
Week2 The ManagerRol ei n Organi zati
onalChange;Changes y ou
Choose; ChangesThatChooseYou; ThreeKeySki ll
s;
Week3&4 Cleari
ngCommonMy t
hsaboutChange;I twi l
lgoaway ;Itwil
l
helpifIr aisemyv oiceagai nsti t
;TheChangeal waysbring
somet hi
ngbadf orme;I tisnotf orme,Iwi llkeepondoingt he
thi
ngs as Iwas doi ng before;Al lPr obl
ems pr ovethatthis
Changei snotgood;Ourl eader sarenothonest ;t
heyknowal ot
mor ethanar etell
ing;Ourl eadersdonotr eallycareaboutus;I
am noti naposi ti
ont omakedi fference;Thedon’ tknow what
theyaredoing;Thesechangesar enotr eall
ynecessary;
Week5 PeopleResponset oI nef
fectiveChange;A ModelofChange;

96
 PersonalChange;Cor por ateChange;Soci etalandOt herMar co
Change;
Week6 Whatdoesi tTakef rom EachofUst oBr i
ngChange; StayEt hical
;
Dot heRi ghtThi ngs,NotAl way st heGoodOne;Li stent oYour
InnerSel fbutAl soTal ki twi thOt her;Pr epar et obePuni shedf or
YourHonest y ;
Week7 DonotSacr ificePr inciples;Acceptt heResponsi bili
tyofYour
Behav ior s;DonotI gnor et heSmal lThi ngs;Encour age,Don’ t
Discour aget he“ RightOnes” ;MakeMi stakes,ButEv eryTi mea
NewOne; Pr act i
cewhaty ouPr each;
Week8 Becomi ngt heMast erofourDest iny;Managi ngy ourEmot i
ons;
Repl aci ng Negat ive Bel iefs wi th a Posi ti
v e Ones;Changi ng
Undesi rabl eBehav iorsandAct i
ons;
Week9&10 Theor eticalModel s;For ceFi eldAnal y sis;GapAnal ysi
s( Delta
Anal ysis) ; Innov at i
veChange; NACACy cle; Sy st emsTheor y
;
Pendul um Theor y;Gr iefCy cle;TheChangeMat r
ix;Lev elsof
Change;Or gani zationalChange;Env ironment alChange;St ages
ofChange;
Week11 Assessi ngEmpl oy eeswi tht heChangeMat r
ix;Usi ngt heChange
Mat rix;Deal ingwi thDeni al;Deal i
ngwi t
hResi stance;Al lowi ng
Adapt ation; Incr easi ngI nv olvement ;
Week12 Successf ulLeader shi pSt rategies; BeaChangeAgent ;UseHead
and Hear d,Bot h;Av oid Sur pr i
se;GetResi st ance Outand
RespondQui cklyandPosi ti
v ely;KeepaPosi ti
veAt titude;Focus
onShor t-Ter m Obj ect i
ve; Establ ishPr i
or it
ies;
Week13 ClarifyJobandPer formanceSt andar ds;Pr omi seChangeand
Sellit; Rai set hePer formanceSt andar ds; Encour ageRi skTaki ng
and I ni tiativ e; Del egat e and Empower ; Cer at e Saf e and
Suppor tiv e Env ironment ;Bui ld and Rebui l
d Mor ale;Pr ovide
Addi tional Tr ai ning;
Week14 Rewar dPeopl e;Encour ageEasyCommuni cat i
on; FindPr obl ems
Don’ tI gnor e Them;Ret ain YourGood Peopl e;Become a
Counsel l
or ;Reduce t he St r
ess Lev el;Suppor tt he Hi gher
Management ; BuildTeams;
Week15 Leader shi pSki ll
si nSol v i
ngPr obl ems;Bei ngRol eModel s;Bei ng
Ethical ;Bei ngGoodCommuni catorsandPer suasi ve;Bui lding
Foll
owerShi p; Stay i
ngSel f-Disciplined;
Week16 Hav ing Cr edi bil
ity;Hav ing Good St ami na;Bei ng Commi tt
ed;
Takingt heBl ameandShar i
ngt heCr edi t

RecommendedText s:
Kott
er,J.P.( 2012) Leadi
. ngChange,( 1stEdi
ti
on).Har
vardBusinessRev i
ew
Press.
Hiat
t,J.,& Cr easey ,T.( 2012).Change Management:The Peopl e Si
deof
Change,(2ndEditi
on) .ProsciLearningCent
erPubl
icat
ions.
Cameron,E. ,&Gr een,M.( 2015).MakingSenseofChangeManagement :A
CompleteGui detot heModel s,ToolsandTechni
quesofOr gani
zati
onal
Change,(4thEdition) .KoganPage.
Chip Heath,C. ,&Heat h,D.( 2010)Swi
. t
ch:How to Change Things When
st
ChangeIsHar d,(1 Edi ti
on).CrownBusiness.

97
Fossum, L. B. ( l
atest Edit
i . Under
on) st
andi
ng Organi
zat
ional Change
(Converti
ng Theoryt o Pract
ice)
. Los Angel
es, Cali
fornia: Cri
p
Publi
cationsInc.
John P.Kot ter,J.P.&W.Chan Ki m,C.W. ,&Renee Maubor gne,R.
(2011)HBR'
. s10MustReadsonChangeManagement ,(1st Edi
ti
on).
HarvardBusinessReviewPress.

CourseTitl
e: Proj
ectManagement
CourseCode: COMB675
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

Cour seObj ect

ives:
Projectshav ebeenpar toft hehumanscenesi ncecivi
li
zat
ionst art
ed,yetthe
practiceofpr ojectmanagementi squi t
er ecent.Theconcept sand tools
requiredt o pl
an,or ganize,implement ,and ev al
uateapr ojectareequal l
y
applicablet o such div erse v
entures as l aunching ofa space shut t
le,
developingcurriculum i
npr imar
yeducat ion,ororganizi
ngat rekki
ngt r
iptothe
K-2basecamp.Thepur poseoft hi
scour seistoexposestudent stot hereal-
l
ifeissuesi nprojectmanagement ,andequi pt hem withnecessar ytool
st o
resolvet heseissues.Useofquant itativetechniquesissuppl emented by
softerskill
sofleadershipandhumanr esour cemanagement .

Week1 I
ntroduct iont oPr ojectManagement( PM)
Week2 ProjectScr eeningandSel ecti
on
Week3 Wor k Br eakdown St ructure( WBS) ,Or ganizati
on Breakdown
Structure( OBS)
Week4 Ti
meEst imat i
onofAct ivi
ties,PrecedenceRel ati
onshi
ps
Week5 Gant tChar t,Networ kModel s(AON, AOA)
Week6 Cri
t i
cal PathMet hod( CPM) ,
Week7 Resour ceManagement
Week8 Budget ingCost -
TimeTr adeof f,ProjectCr ashing,
Linear Pr ogr ammi ng model sf or Opt i
mizi
ng Project
Cr
ashingPlans
Week9 Ri
skManagement
Week10 Managi ng Changes i n Pr oject Scope, Conf igur
ati
on
Management
Week11 Progr am Ev aluati
onandRev iewTechni que( PERT)
Week12 GUESTSPEAKER, Leadership,Rol eofPr ojectManager
Week13 Project Cont rol
,Ear ned Val ue Appr oach,Rev i
sed Budget
Pr
ojecti
ons
Week14 ProjectTer mi nation
Week15&16Fi nal Pr ojectPresent ations

RecommendedText s:
Timothy,K.( .Cont
2012) emporar
yPr oj
ectManagement.CengageLear
ning.
Jack,R.M. ,Samuel ,J.M.Jr .(
2011). Proj
ectManagement :AManager i
al
th
Approach.(
9 Edi ti .JohnWi
on) l
ey&Sons.
Harri
son,F.L. ,& Dennis,L.( 2006).Advanced Pr
ojectManagement :A

98
 Structur
edAppr oach.( 4thEdi
tion)
.GowerPubl ishi
ng,Ltd.
Gray& Lar son(2007) ,ProjectManagement :TheManager i
alPr ocess,(4th
Editi
on).
Meredit
handMant el.
Alber
t,L.( 2004).Pr ojectManagement ,Planning and Control
:Managi ng
th
Engineeri
ng, Constructi
on, (
5 Edi t
i .But
on) t
erwort
h-Heinemann.
Jean, C. B. ( 2007). Gl obal Pr oj
ect Management : Communi cat
ion,
Coll
aborati
onandManagement .GowerPubl i
shing,Lt
d.

CourseTit
le: HumanResour
ceI
nfor
mat
ionSy
stems(
HRI
S)
CourseCode: COMB676
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

CourseObj ecti
ves:
Thiscour seaimst odev elopt heskil
lsandknowl edgeofstudent
saboutt he
HRISi nt oday’
s digi
t al
ized wor ld.The importance ofHRI S cannotbe
overstated.Thiscour sewi l
lenabl estudentsto eff
ici
entl
yand effect
ively
managewor kfor
cei nanor ganizati
on.Thecoursei sexpectedt
omaket he
studentsskill
edashowt odesi gnanduseHRI Sef f
ici
entl
yandeffect
ivel
yf or
thepur posetoenhanceor gani
zationproducti
vi
ty.

Week1 HumanResour cesandHumanResour ceManagementSy

stems;
Week2&3 PlanningaHumanResour ceManagementSystem;
Week4&5 Managi ngaHumanResour ceManagementSystem;
Week6 Appli
cantandEmpl oy mentManagement ;
Week7&8 Compensat i
on;
Week9 Benefit
s;
Week10 Employ eeandIndustri
alRelati
ons;
Week11&12Trai
ning&Dev elopment;
Week13&14HumanResour cePl anning;
Week15&16Payroll

RecommendedText s:
Kavanagh, J.M. ,
Thite,M., &Johnson, R.(
2014).HumanResour ceInformat i
on
Sy stems:Basi cs,Appl i
cations, andFutureDirections,(3rdEditi
on) .Sage
Publ icati
ons.
Mukher jee,J. (
2012) .DesigningHumanResour ceManagementSy stems:A
Leader '
sGuide.SagePubl ications.
Kavanagh, J.M. ,
Thite,M., &Johnson, R.(
2011).HumanResour ceInformat i
on
Sy stems: Basi cs, Appl ications, and Fut ure Di rect
ions, ( 2nd
Edi t
ion).SagePubl ications.
Glenn, M. , Ian J.,& Al len, D. (1999) . Human Resour ces Management
Sy stems:APr acti
calAppr oach.Car swell
,Publishers.
Torres-Coronas,T.( 2008) .Ency cl
opedi aofHumanResour cesInformat i
on
Sy stems:Chal lengesi ne-HRM.I GIGlobali
nc.
Vi
ncent ,R. ,&Chr isti
ne,F. (1998) .Human r esource managementsy stems:
strategies, t acti
cs, and t echniques. Jossey -Bass Busi ness &
ManagementSer i
esPubl i
shing.
Ceriel
lo,V.R.&Fr eeman,C.( 1991) .HumanResour ceManagementSy stem.

99
 St
rat
egi
es,
Tact
icsandTechni
ques.
NewYor
k,Maxv
ell
,MacMi
l
lan.

CourseTit
le: Gl
obalFr
eightLogi
sti
cManagement
CourseCode: COMB677
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

Cour seObjectives:
Thisuni tseekst ogi v est udentsanunder standingoft hemanagementof
i
nternat i
onalf r
eight ,i ncluding express,f r
eightf or war di
ng,ai rf reightand
oceanshi pping.Theuni twi l
ldiscussunderlyi
ngdr iversofi nternationalt r
ade
fl
owsandt hedemandf orcapaci t
yindi f
ferentf reightt r
anspor tmodes,as
wellasi ndustryst ruct ure,regulator
yenvironment( cust oms,et c.)andmar ket
access.Bui l
dingont hisbackgr oundtheunitwi llhighli
ghtt hei mplicationsf or
profi
tableaircar goandshi ppingoperati
ons.Par ti
cularf ocuswi l
lbegi vent o
fl
eetandnet wor kpl anni ng,revenueand costmanagement .Themat eri
al
cover edintheuni twi lltakei ntoaccountr ecentdev elopment singl obaland
regi
onaleconomi cact i
vityanddi scussimplicationsf ort hev ari
oussect orsof
theai r,seaandi nt ermodalf r
eightbusinesses.Thi suni tcov ersoper ators,
customer sandi nvest orsper specti
vesandst rategiesandi ntermodalf reight
businesses

Week1-
4 Air Fr eight For war ding Oper ati
ons;I ndustr y Regulator s&
Associ ations;DocumentofAf frei
ghtment —AirWay bil
l;TheAi r
CargoAgency ,Ai r
lines&Gr oundHandl i
ng;UseofGui deBooks;
Wor ldGeogr aphy ;Danger ousGoods&Secur i
ty;Ai
rCar goI mpor t,
Expor t,Tr ansshi pment ;ConditionsofCont ract;AirCar goRat es
&Char ges;Ai r
craft,Ai rcraf
tUni tLoadDev i
ces,BUP;Ai rCar go
Clai
msHandl i
ng
Week5-8 Sea Fr eight For war ding;Oper ati
ons,Tr ansport Geogr aphy;
Vessel s&Cont ainersSpeci ficat i
ons;Car goGear sf orVessel&
War ehouse Oper ati
ons; Shi pping Document ati
on; Rol e of
Carriers&Por t
s;Fr eightConf erences&Fr eightTar if
fSy stems;
Frei
ghtQuot ati
ons& JobCost i
ng;Car goPacki ng& Damage;
Int
ernat ional Conv entions f or Tr anspor t
ation of Goods;
Danger ousGoods
Week9-12 Mul timodal Tr anspor t Ty pes of Mul ti
modal ; Mul ti
modal
Document s;Plan & Execut e an Expor t& I mpor tShi pment ;
ProjectTr anspor t
ation;Al t
ernat iveTranspor tSolut i
ons;ASEAN
Framewor kforMT; Househol dRemov als;Safety&Secur i
ty
Week13-16 LegalI ssuesi nFr eightManagement ;LegalFr amewor kofMTO;
CarriageofGoodsbySea;Appl i
cat
ion—Car riageofGoodsby
Sea;I nt roduct i
ont oI nsurance&i ts Pr acti
ces;Car goPol icy
Cover age;Car goCl aims;Car r
iageofGoodsbyAi r;Remedi es&
Enfor cement ;For warder s'Liabi li
ty Cl
ai ms;Handl i
ng Li abili
ty
Clai
ms

RecommendedTexts:
Long,
D.(
2003)I
.nt
ernat
ionalLogi
sti
cs:Gl
obalSuppl
yChai
nManagement
,(2nd

100
 Edi
ti
on) .Spr i
nger.
Mangan,J. ,Lalwani .C.,Butcher,T.,&Jav adpour,R.(2011)
.GlobalLogi
sti
cs
nd
andSuppl yChai nManagement ,(
2 Edi t
ion)
.Wiley.
Crews,D.(2003) .Frei
ghtTr ai
n,(25th Edi
t i
on) .
Greenwil
lowBooks.
Sales,M.( 2013) .TheAi rLogi sti
csHandbook:Ai rFr ei
ghtand the Gl
obal
SupplyChai n.Routledge.
Douglas,L.(2003) .Int
ernat i
onalLogi st
ics:Gl obalSupplyChai
nManagement .
Springer .
Donald,B.,Cl oss,D. ,& Cooper ,M.B.( 2012).Supply Chain Logi
sti
cs
Management .FourthEditi
on.McGr aw- Hill
.
Voortman,C.( 2004) .GlobalLogisticsManagement .JutaandCompanyLt d.

CourseTit
le: Resear
chi
nHRI
S
CourseCode: COMB678
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

Cour seObjectiv
es:
Aftersuccessfull
ycompl etingthiscour
se,youwillbeableto:(i
)translat
ethe
ori
ginsofHumanResour cesI nformati
onTechnologytoanor ganizati
on;and
i
nfert heneedt oobtaini nvolv
ementandcommi tmentf r
om otherst osetin
pl
ace mechani sms to af fectsuccessfulHuman Resour ces Informati
on
System Pr ogramsand st rat
egies,(i
i)devel
op an understandi
ng ofbasi c
systemsandt hecrit
eriaf orsuccessinusingHRsof twarei norganizat
ions,
and( i
ii
)learni
ng to analyzeand cr i
ti
cal
lyevaluateideas,argument s,and
pointsofv i
ew.

Week1 AnEmpi r
icalAppr
oacht oHumanResour ceResear ch
Week2-3 DataAnalysi
sforHRResear ch
Week4-5 Underst
andingOrgani
zationthr
oughQual i
tat
iveResearch
Week6 Cri
ter
ionDev el
opmentatIndivi
dualLevel
Week7-8 Defi
ningandMeasur i
ngEf f
ecti
venessattheIndi
vidualLevel
Week9-10 Defi
ning and Measuring Eff
ecti
veness att he Organi
zati
onal
Lev
el
Week11-12 Assessi
ngthePotenti
alforEf
fecti
vePerfor
mance
Week13-14 Assessi
ngEmployeeAttit
udesandPer f
ormance
Week15-16 Eval
uati
onofOrganizat
ionalI
nter
vent
ions

RecommendedText s:
Kavenagh,M. ,& Thit
e,M.( 2009).HumanResour ceI nformati
onSystems:
Basics,Appli
cations,
andFut ureDirecti
ons.McGraw- Hil
l
.
Schmitt,N.W. ,& Kli
moski ,R.J.( 1991).Research Met hods i
n Human
ResourceManagement .
South-Western.
Brewster,C.,&Wol fgang,M.( 2012).HandbookofResear chonCompar at
ive
HumanResour ceManagement .Edwar dElgarPublishi
ng.
ResearchAr ti
clesassuggest edbythet eacher
Pract
ical
 Ext ensiveTraining i
n SPSS ( stati
sti
calpackagef orsoci
alsci
ence)
software,sothatstudentscandev elopthei
rresearchskil
ls
RecommendedMat erial:

101
Jst
ore/ ot
her r
ecommended dat
abase(
s);Googl
e schol
ar;Academy of
management

CourseTit
le: Semi
nari
nHumanResour
ceManagement
CourseCode: COMB682
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

Cour
seobj ect ives:
1.Under standHR’ sr oleasav i
tal contri
butortoyourorganizati
on’ssuccess
2. Di scov erst r
ategiestoatt
ractandr etai
ntoptalent
3. Dev eloping r esear
ch ski lls in t he fiel
d of Human Resour ce
Management
4. Exami ne bestpr acti
ces f ormanagi ng performance and cr eati
ng
compensat i
on,traini
ngandbenef itsyst
emst hatdrivebottom-l
ineresul
ts
5. I dentifyanddealwi thpot entiall
yexplosiv
eissuesaf fecti
ngtheneeds
ofyourbusi ness
6. Anal yzeHRi ssuesanddev elopact i
onplansyoucani mplementinyour
organization
7. Seehow HRi nor gani
zationscancr eateanef fect
ive,complement ary
workenv ironment .

Weeks1&2 Leadershi
p
Weeks3&4 Str
ategicHRM
Weeks4&6 TalentandStrat
egi
cManagement
Weeks7&8 Int
ernati
onalHRM
Weeks9&10 EmployeeTrai
ning
Weeks11&12 CareerDevelopment
Weeks13&14 PerformanceManagement
Weeks15&16 Compensat i
onManagement

RecommendedText s:
Stell
a,N.,My ron,D. ,& Fot tl
er ,R.( 2011) .Human Resour ceManagement
Appli
cati
ons:Cases, Exercises, Incidents,andSki l
lBuilders,7thEdi
( ti
on).
CengageLear ning.
Brewster,C.
,&Wol fgang,M.( 2012) .HandbookofResear chonCompar at
ive
HumanResour ceManagement .Edwar dElgarPubl i
shing.
Schmi t
t,N.W. ,& Kl imoski,R.J.( 1991).Resear ch Met hods in Human
ResourceManagement .Sout h- West ern.
Dowl i
ng,P.J.,Festing,M. ,&Engl e,A.( 2008) .Int
ernati
onalHumanResour ce
Management .London:Thomson.
Alan,M.,&Rober t,R.( 2010).Managi ngPer f
ormanceThr oughTr ainingand
t
h
Devel
opment ,(
5 Edi ti
on) .CengageLear ningltd.
Practi
cal
Extensiv
eTr ai
ningi nSPSS( statisticalpackagef orsoci alscience)sof t
war e,
sothatstudent scandev elopt heirresearchskills
RecommendedMat eri
al:
Jstor;Googl
eschol ar;Academyofmanagement ;l
eadershipquar ter
lyjournal

102
CourseTit
le: St
rat
egi
cHumanResour
ceManagement
CourseCode: COMB683
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

Cour seObj ectiv es:

Bytheendoft hi scour se, student sshoul dbeabl eto:
1. Underst andhumanr esour cemanagementf rom asy stemi c,st r
ategic
perspect i
ve.
2. Describet hef iel
dof" humanr esour cemanagement "andunder stand
i
tsrel evancet omanager sandempl oyeesi nwor korganizations.
3. Describef undament al empl oymentl awsi ntheU. S.
4. Conducta basi cj ob anal ysi
sand appl yt hisunder standing ofj ob
requirement st ot hehumanr esour cemanagementsy st
emssuchassel ection,
performanceappr aisal,
andcompensat ion.
5. Recogni ze basi c human r esour ce management t ools such as
performanceappr aisalforms, andunder standsomeoft het echni caldetail
sof
humanr esour cemanagementpr act i
ces.
6. Applyrel ev anttheor i
est ot hemanagementofpeopl ei nor gani zati
ons.
7. Analyzebusi nesschal lengesi nv olvi
nghumanr esourcesy stems.
8. Cri
ti
cal l
yassessandev aluat ehumanr esourcepol i
ciesandpr acti
ces.

Week1&2 Introduct i
on;Anov erv iew ofHRM;Thest rategicappr oacht o
HRM; HRM model s;Rol eofHRi nstrategyf ormul ation;
Week3&4 Theext ernalandgl obalenv i
ronmentf orHR:St r ategicchoi ces;
Component s of t he ext ernalenv i
ronment ;The i mpact of
global i
zation—changeanddi versity;
Week5&6 Jobanal y
sis:St rategi cchoices;Jobanal ysi sprocess;Met hods
ofjobanal ysis;Out putofj obanal ysis;Usesofj obanal ysisdat a;
Week7&8 Recr uitment and Sel ecti
on:St rategic choi ces;Recr ui tment
met hods;The sel ect ion process;The v ali
dity and r eliabili
ty
i
ssuesi nsel ectiont echni ques;
Week9&10 Orient at
ion,Tr aining,and Dev elopment :Component s ofan
orient ation; Thet rainingpr ocess; Trainingmet hods;
Week11&12Per for mance appr aisal: Per formance appr aisal pr ocess;
Met hods ofper formance appr aisal;Common pr oblems wi th
appr ai salsy stems;
Week13&14Uni onsandst r
at egicbar gaining:St rategicchoi ces;Pr osand
consofuni onizat i
on;Uni on st rategicchoi ces;Thecol lective
bar gai ningpr ocess;
Week15&16Strat egic r estruct uring and t he v irt
ual or gani zation:
Rest r ucturingopt ions; Thev irtualor ganization

RecommendedText s:
Anthony,W.P.,Kacmar ,K.M.,& Perr
ewe`P.L.(2002). Human Resour ce
Management:ASt r
ategi
cApproach.Har
courtCol
legePubl
isher
s.
Walton,J.(1999). Strat
egicHumanResour ceDev el
opment.Prenti
ce-Hal
l
I
nter
nati
onal.
Rothaermel
,F.( 2014) .Strat
egi
c Management :Concepts,(2nd Edit
ion)
.
McGraw-Hi
ll
/Irwi
n.

103
Hit
t,A.M., Ir
eland,D.R.Hoski sson,E.R.( 2014)
.St
rat
egicManagement :
Competi
ti
venessandGlobalizat
ion-ConceptsandCases,11thEdi
( t
ion)
.
Sout
h-WesternCol
legePub.
Dess,G.,Lumpkin,T.G. ,Eisner,A. ,&McNamar a,G.( 2011).Strat
egic
Management:TextandCases, 6thEdi
( ti
on).McGraw-
Hill
/I
rwin.

Cour
seTi
tl
e: Suppl
yChai
nandOper
ati
onManagement
Cour
seTi
tl
e : COMB684
Credi
tHour
s: 03
Total
Weeks: 16
Total
Hours: 48

Cour seObj ecti

ves:
Theobj ectiveoft hiscour seist oi ntr
oducey out othefundamentalconcepts
of oper ati
ons management f r
om a gener almanagement per specti
ve.
Althoughy oumaynotbei nvolvedi nthedirectmanagementofoper at
ionsi
n
currentorfut ur
eempl oyment ,itwillbeuseful t
ounder standthepr
oblemsand
compl exit
yf acedbyoper ati
onsmanager s.Att heconcl usi
onofthi
scourse,
youshoul dappr eciatethatoper ati
onsmanagementi snotsimplyasetofwell
-understood" nuts-and-bolts"techniques.Rat her,i
tispri
mar il
yamanagement
discipl
ine t hat is strategicallyi mportant f or survi
vali ntoday'
s more
compet iti
veenv i
ronment .

Week1 Intr
oduct iont oOper ati
ons&SCM;
Week2 Oper ati
ons&Suppl yChai nSt rategy;
Week3 Discussi on:Prepar i
ngf oraCaseDi scussion;
Week4 ProcessFl ow, Capaci ty,&Bot tlenecks;ProcessAnal ysi
s;
Week5 Case: ProcessFundament al
s;
Week6 Managi ngSt rategi cCapaci ty;Case:Capaci t
yAnal y
sisSampl e
Problems;St rat egicPr ocessDesi gn;Discussion:Synchronous
Oper ati
ons( Gol dr at
t:Goal);
Week7 QualityManagement ;
Managi ngQual i
ty;
Week8 Planning&Cont rol;
Week9 Sales&Oper ationsPl anning;
Week10 Case: Macpher son Ref r
igeration; Mat er
ial Requirements
Planning;
Week11 Case: Il
lustri
ousCor porati
on;
Week12 InventoryManagement ;
Week13 LeanSuppl yChai ns;Suppl yChai nManagementSt rat
egies;
Week14 Case Zar aI T and Fast Fashi on;Pr oject Management &
Forecast ing;
Week15 ProjectManagement&Schedul ing;
Week16 Case: IDEOPr oductDev el
opment ;Forecasting

RecommendedText s:
Jacobs,F.
R.,Chase,R.B.,&Balakri
shan,J.( 2013).Operati
ons&Suppl yChain
Management:TheCor e,(Canadi
anEdi t
ion).McGraw-Hil
lRyerson.
Russel
l,S.R.,
&Tay l
or,W.B.( 2010).OperationsManagement :Creati
ngValue
Al
ongtheSuppl yChai
n, 7thEdi
( t
ion).Wi l
ey.
Kraj
ewski, J. L.
, Ri t
zman, P. L. , Mal hotra, K. M. ( 2012)Oper
. ati
ons
Management:ProcessesandVal ueChai ns,10thEdi
( ti
on).Prenti
ce-Hal
l.

104
Krajewski, J. L., Ri
tzman, P. L., Malhotr
a, K. M. ( 2006)Oper
. ati
ons
Management :ProcessesandValueChains,8thEdi
( ti
on).Prenti
ce-Hall
.
Presutt
i.W.( 2013).Under st
anding the Dynamics ofthe Val ue Chain.
(Operat
ionsandSuppl yManagement )
.Busi
nessExpertPress.
Ng,A.K. Y.
,&Li u,J.
J.(2014).Port
-FocalLogi
sti
csandGlobalSuppl yChains.
PalgraveMacmi ll
an,Basi
ngstoke.

CourseTit
le: Comparat
iveHumanResour
ceManagement
CourseCode : COMB685
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

Cour seObj ectiv

es:
This uni thas t wo centr
alt hemes:( 1)How t othi
nk syst
ematicall
yand
strategical
l
y aboutaspect s ofmanagi ng an organi
zati
on’
si nter
national
humanasset s,and( 2)Whatr eall
yneedst obedonet oimplementpolicies
andt oachiev eacompet it
iveinternat
ionaladvant
age.Theuni twi
llexamine
thedi f
fi
cul
tiesofbl endi
ngofexogenousandendogenousf actor
si nmor e
than one count rywhile pl
anning and coor di
nati
ng v
italhuman resour ce
policiesandpr acti
ces.

Week1 Theimpactofnati
onal cul tureonmanagi ngpeople
Week2 Cul
tureandorgani
zational li
fe
Week3 Theissuesofcompar ativeHRM
Week4 Compar at
iveHRM:theor yandpr actice
Week6 Compar at
iveHRM:ther ol eoftheHRdepar t
ment
Week7 Compar at
iveHRM:recr uitmentandsel ecti
on
Week8 Compar at
iveHRM:rewar ding
Week9 Compar at
iveHRM:traininganddev elopment
Week10-
13 Compar at
iveHRM:fl
exi bili
tyandwor k–l
if
ebalance
Week14-
16 Compar at
iveHRM:empl oy eerel
ati
onsandcommuni cat
ions

RecommendedText s:
Punnett,B.J.( 2009) .Inter nat i
onalPer specti
vesonOr ganizati
onalBehavi
or
nd
andHRM, (2 Edi tion) .NewYor k: Shar
pe.
Brewster,C. ,&Wol f
gang,M.( 2012).HandbookofResear chonCompar ati
ve
HumanResour ceManagement .Edwar dElgarPubl i
shing.
Graham, H. ( 2009) .I nter nati
onal and Compar ati
ve Human Resour ce
Management .McGr aw- Hi
llHigherEducat i
on.
Amnon Caspi( 2005) .Cr anetSur vey on Compar ati
ve Human Resour ce
Management : I nt ernat i
onal Execut ive Repor t 2005. Amnon
Caspi ,Cranetpubl isher s.
Holl
inshead,G.( 2001) I
.nt ernationaland Compar at
ive Human Resour ce
nd
Management ,(2 Edi tion).McGr aw- Hi
llHigherEducat i
on.
Bri
scoe,D. ,Schul er,R. ,& Tar i
que,I.( 2011)I
.nternati
onalHumanResour ce
Management :Pol i
cies and Pr acti
ces forMul ti
nati
onalEnterpri
ses
(GlobalHRM) ,(4thEdi tion).Routledge.
Nyambeger a,S.( 2013) .Compar ati
ve Human Resour ce Management ,LAP
LAMBERTAcademi cPubl i
shing.

105
CourseTit
le: Logi
sti
cManagement
CourseTit
le: COMB686
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

Cour seObjectives:
To gai n a wor king under st
anding ofl ogisti
cs pr i
nciples and t o expose
studentstot hel anguageofl ogisticsandt o( i)intr
oducest udentst othekey
activ
iti
es per formed by t he l ogisti
cs f unct i
on i ncluding di str
ibuti
on,
tr
anspor t
ation,gl oballogisti
csandi nventorycont rol
,( i
i)v i
ew l ogi
sticsas
mor ethananoper at
ionalfuncti
ont hatpassi velyexecut esapl an,butasa
strat
egicfunct i
ont hatcreatesv alueandcompet i
ti
v eadv antage,( i
ii
)r ef
ine
applieddataanal y si
sskill
sbyanal y zi
ngandusi ngsuppl ychai ndat atomake
businessdeci sions,and( iv)under standcur rentchal l
engesf acedbysuppl y
chain professional s and to prov ide a basi sf ort hinking through t hese
chall
engesandpr eparestudentsforcar eeroppor tuniti
es.

Week1 Cour seI ntr oduct ion;

Week2 Ov erv i
ewofLogi stics;
Week3 Suppl yChai nManagement ;
Week4 Distribut ionManagement ;
Week5 Invent oryManagement ;
Week6 Transpor tat i
onManagement ;
Week7 Int
er nat ional Logi st i
cs;
Week8 Sust ainabl eSuppl yChains;
Week9 Appl iedLogi sticsDat aAnalysi
s;
Week10 Suppl yChai nFi nance;
Week11 Logi sticsI T;
Week12 ERPSi mul ation;
Week13 Out sour ci ngLogi stics;
Week14 Integr atingLogi sticsMgmt .Concept ;
Week15 Casest udi esRel at edtoInt
ernati
onalLogist
ics;
Week16 Casest udi esr elatedt oResearchinInter
nati
onalLogi
sti
cs

RecommendedText s:
Sati
sh, C.,Ai l
awadi,P.,&Singh,R.(2013).Logi
sticsManagement ,(2ndEdi
ti
on) .
India: Pr
enti
ce-Hal l
.
Langley,M.&Wood.( 2014) .Contempor aryLogisti
cs,(11th Edit
ion).McGr aw-
Hill
/Irwin.
Raj,S.,&Sudal aimuthu,A.( 2009).Logi st
icsManagementf orInt er
nat
ional
Busi ness:TextandCases.I ndia:Prenti
ce-Hall.
Christ
opher ,M.( 2011).Logi
sti
csandSuppl yChai nManagement ,(4thEdi
ti
on) .
FTPr ess.
Bower sox,D. ,Closs,D. ,&Cooper ,B.M.( 2012).Supply Chai n Logist i
cs
Management ,4thEdi
( t
ion).McGraw- Hil
l
/Irwin.

CourseTi
tl
e: Tr
anspor
tandI
nfr
ast
ruct
ureFoundat
ion
CourseTi
tl
e: COMB687
Credi
tHour
s: 03

106
Tot
alWeeks: 16
Tot
alHour
s: 48

Cour seObj ecti

v es:
Thi suni tpr ovi
desacompr ehensi veintroducti
ont other ol eoft ransportat
ion
andi nfrastruct
ur ewi t
hintheeconomy .Thekeyconcept sandt heor i
esneeded
formanagementoft ransportandi nfrast
ructur
ear ei nt
r oducedandeachof
thekeyt ransportandi nf
rast
r uctureindustri
esar econsi der edf r
om amar ket
i
nt elli
genceper spect i
ve.Inprov i
dingt hefoundationalknowl edgef orstudents
i
nt ranspor tand i nfrast
ructure,t he unitalso introduces st udentst ot he
prof essionalcommuni cati
onski ll
sneededf orsuccessasast udentandasa
manager .Exampl esandcasest udi esaredrawnf r
om al lmodesoft ransport
,
plust heener gy,telecommuni cationsandwat erinfr
astruct ureindustries.

Week1&2 Quant it
ativelogisticsandt r
ansport
Week3&4 Tr ansportandi nfrastructurefoundat
ions
Week5 Sustai
nablet r
anspor tpolicy
Week6 Strat
egictranspor tplanning
Week7 GISfortranspor tandl ogisti
cs
Week8 Traff
icandmobi li
tymanagement
Week9 Publi
ctranspor tplanni ng
Week10&11Transportandi nfrastructuresystems
Week12&13I
ndustryplacement
Week14&15I
nfrastr
ucturefinanci ng
Week16 Presentati
onsbyst udents;Revi
sion;Fi
nalTer
m Exami
nat
ion

RecommendedText s:
Whi t
e,R.P.( 2008) .Publ ic Transpor t
:I t
s Pl anning,Managementand
Oper at
ion( Nat uralandBui ltEnv i
ronmentSer ies),(4thEditi
on).McGr aw
-Hil
l.
PeterJ.Mackie, J.P.( 2003) .CostBenef itAnal ysi
sofTr anspor tInfr
astructure
Projects.Uni t
edNat ionsPubl i
cations.
Wor l
dBank.( 2000) .Pr ivati
zat i
onandRegul ationofTr anspor tInfrastr
uctur e:
Guideli
nesf orPol icyMaker sandRegul atorsWBIDev el
opmentSt udies
Wor l
dBanke- Library.Wor l
dBankPubl ications.
OECD, EuropeanConf erenceofMi nistersofTr anspor t
.(2007) .ECMTRound
TablesTr anspor tInfrastr
uctureInvestmentandEconomi cPr oductivity
ECMTRoundTabl es.OECDPubl i
shing.
Nuno Li mão, N. , &Venabl es, A. ( 1999).I nf r
astructure, Geogr aphical
Disadvant age and Tr ansportCost s Landl ocked St ates Col l
ection
Volume2257ofPol icyResear chWor ki
ngPaper sWor ldBanke- Libr
ar y.
Wor l
dBankPubl i
cations.

Cour
seTi
tl
e: Val
ueChangeManagement
Cour
seCode : COMB688
Credi
tHour
s: 03
Total
Weeks: 16
Total
Hours: 48

CourseObject
ives:
Thiscour
seprov i
desstudent
srelev
antf
undamentalknowl
edgeont
hemaj or
concept
sofglobalsupplychai
ns,aswel
lasthei
rappli
cati
onint
het
ransport
,

107
l
ogisti
csandsupplychai nsect or
s.Throughdifferentteachi
ngmet hods,this
course aims to enable studentst o understand the majori ssues and
chal
lengesthatgl
obalsupplychainsarefacing,andt oenablethem todevelop
theabil
it
yofapplyi
ngtheoreticalknowl
edgei nt
opr acti
ceinthef ut
ure,bothin
Canadaandt heworld.

Week1-4 Compet i
ti
vetheorieswithcases;
Week5-8 I
nternati
onalshipping;
Week9-12 Port,l
ogi
sti
csandsuppl y
;
Week12-16 I
nlandterminalandi nl
andlogi
stics;
Procur
ementandinbound
l
ogisti
cs;War ehouseand i nventor
ymanagement ;Thir
d par
ty
l
ogi
sti
cs

RecommendedText s:
Davi
es, H.R., &Dav i
es,J.A.( 2011).ValueManagement .Prentice-Hall.
Camer on,E.( 2009).Maki ng SenseofChangeManagement :A Compl ete
Guidet otheModel s,Tool s&Techni quesofOr ganizationalChange.
ConstantineA. ,&Dawson,P.M.B.( 2009).Managi ngChange,Cr eat
ivi
tyand
I
nnov ati
on.McGr aw-Hill
.
Kraj
ewski , J. L. , Rit
zman, P. L. , Mal hotra, K. M. ( 2006) Oper
. ati
ons
th
Management :ProcessesandVal ueChains, (
8 Edi t
ion).Pr enti
ce-Hall.
Russell
,S.R. ,&Tay l
or,W.B.( 2010).OperationsManagement :Cr eati
ngVal ue
Alongt heSuppl yChain, 7thEdi
( ti
on).Wiley.
Kraj
ewski , J. L. , Rit
zman, P. L. , Mal hotra, K. M. ( 2012) Oper
. ati
ons
Management :ProcessesandVal ueChains, 10thEdi
( ti
on) .Prenti
ce-Hall.
Ng,A.K. Y.,&Li u,J.
J.( 2014).Por t
-FocalLogisticsandGl obalSuppl yChains.
Palgr
av eMacmi l
lan,Basingstoke.

MARKETI
NG:REQUI
REDCOURSES
CourseTitl
e: Market
ingManagement
CourseCode: COMC553
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObjecti
ves:
Marketi
ngmanagementi soff
eredt othestudent
stoenablethem l
earnthe
i
mplementationofmar keti
ngstrategi
esandhow t oachiev
et hemarket
ing
obj
ecti
ves.The course coverst he i
mpacton mar ket
ing or
gani
zat
ion by
i
mplementationofdi
ff
erentmarket i
ngstr
ategi
es.

Week1 Marketi
ngintheTwentyFirstCentury ,
Mar ket
ingTask;
TheScopeofMar keti
ng,Br oadVi ew ofMar keti
ngTask;The
Marketi
ngDecisi
on;
Week2 Company Orientat
ion towardt he Mar ketPl ace,Pr oduct
ion
Concept; Pr
oduct Concept , Selling Concept , The Soci al
Marketi
ngConcept;ConsumerPur chasi ngProcess;
Week3 Bui
ldi
ngCustomerSat i
sfacti
on,Val ue,andRet ention,Customer
Val
ue;CustomerSat i
sfacti
on,AttractingCust omer s,TheNeed
ofCustomerRetenti
on;

108
Week4 Mar ketOr i
ented St rategi c Pl anni ng,Cor por ate and Di vi
sion
Strategi cPl anni ng;Busi nessSt rategicPl anni ng,TheMar keting
Process, Pr oductPl anni ng;
Week5 Anal yzi ngMar ketingOppor tuni ti
es; The Component s ofa
Moder nMar ketingI nf ormat ionSy st em;I nt ernalRecor dSy stem,
Mar ket ingI ntell
igenceSy stem; Mar ket ingResear chSy stem;
Week6 Mar ketSegment ation,Basi sofMar ketSegment ation,Lev el
sof
Product ;
Week7 Anal yzi ngConsumerMar ket sandBuy ingBehav ior;Modelof
ConsumerBehav ior,TheMaj orFact orsI nf l
uenci ngBuy er;
Week8 Deal i
ngwi ththeCompet ition, IdentifyingCompet itors,Analyzing
Compet i
t ors;Desi gningCompet i
tiveSt r at egies;
Week9 Posi tioni ngt heMar ketOf feringThr ought hePr oductLi neCy cle;
Dev elopi ngandCommuni cat ingaPosi tioni ngSt rategy;Pr oduct
Lif
e- Cy cl eMar ket i
ngSt rat egies;
Week10 Dev elopi ng New Pr oduct , Chal l
enges i n New Pr oduct
Dev elopment ;Managi ngt heDev elopmentPr ocess,Managi ng
theDev el opmentPr ocess;
Week11 Managi ngNewPr oduct ,ThePr oductLi neandt hePr oductMi x;
ProductLi neDeci sion, Br andDeci sion, Packi ngandLabel ing;
Week12 Desi gni ngPr i
cingSt rat egi esandPr ogr ams,Set ti
ngt hePr ice;
Adapt ingt hePr ice;
Week13 Managi ngMar ketingChannel s,Wor kPer for medbyMar keting
Channel s;ChannelDesi gn Deci sion,ChannelManagement
Deci sion;
Week14 Managi ngRet i
ling,Whol esal i
ng,andMar ketLogi sti
cs,Ret ai
ling,
Whol esal ing; Mar ketLogi stics;
Week15 Managi ng Adv ertisi
ng, Sal es Pr omot ion, Publ ic Rel ation;
Dev elopi ng on Medi a and Measur ing Ef f
ect iveness,Sal es
promot ion; Publ icRel ations;
Week16 Present at ions, GroupDi scussi on, Rev i
ewofCour se

RecommendedText s:
Phil
ipKot l
er,P.,&Kev i
nLaneKel l
er,L.K.(2011).Mar
ket
ingManagement ,14th
(
Edit
ion).Prentice-Hall
.
Phil
ipKot l
er,P.,&Kev i
nLaneKel l
er,L.K.(2015).Mar
ket
ingManagement ,15th
(
Edit
ion).Prentice-Hall
.
Mar shal
l
,G. ,&Johnst on,M.( 2014).Market
ing Management,
(2nd Edi
ti
on).
McGr aw-Hi l
l
/Irwin.
Cravenset.al.(LatestEditi
on).MarketingManagement.Ir
win.
Berkowitzet.al.(LatestEdit
i .Mar
on) keti
ng.I
rwin.

CourseTitl
e: ConsumerBehav
ior
CourseCode: COMC554
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObject
ives:
Thiscour
sedeal swit
hthebehav
iorofconsumer
sinthei
rdailyl
i
ves.Themain
topi
cs to be incl
uded cov
erareas rel
ati
ng t
ot he consumers and t
hei
r

109
envi
ronment,r
esourceuti
li
zat
ion,thesocialandcul t
uralenvir
onmentsneeds
andmot i
ves,concept
sandat ti
tudes,preferences,personal
it
yandl i
fest
yles,
symbols ofmember shi
p and status,anx i
etymot ivati
on and di
spl
acement
behavi
or,
probl
em solvi
ng,
deci
sionsandpl anning.

Week1 I
nt roduct i
on, Def ining Consumer Behav i
or , Cust omer and
Consumer s;The Ul timat e Consumer ,The I ndi vidualBuy er ,A
SubsetofHumanBehav i
or ; Signi ficancei nDai lyLi ves, Appl i
cat i
on
to Deci si on Mak ing; Consumer Behav ior and Mar ket i
ng
Management ;
Week2 Under st andi ng Consumer s & Mar ketSegment ;Vi ews oft he
Mar k etandAl ternat i
v eMar k et i
ngSt rategies, Mar ketAggr egat ion
Mar k etSegment at ion; Li mi tation of Demogr aphics i n
Predi ct ing ConsumerBehav ior;Li fest yl
e and Psy cho Gr aphi c
Segment ation; The Techni que of Li f
est yle Segment at i
on,
Appl icat ion ofLi fe St yl
e Segment ation;Benef itSegment at i
on,
ProductPosi ti
oni ng;
Week3 Env ironmentI nf luencesonConsumerBehav ior,Cul tureDef ined;
Cul ture;Rel ev ancet oMar ket ingDeci sions, TheChar acteristicsof
Cul ture; Impl i
cat i
onsofCul tur eChangef ort heMar ket er,
Track i
ngCul tur eChange; Cr oss- Cul ture; Under standi ng of
ConsumerBehav ior ;
Week4 Subcul tur es, TheNat ureofSubcul tur es, TheBl ackSubcul ture;
TheAsi anSubcul tur e, TheHi spani cSubcul ture,TheYout h
Subcul tur es; TheOl derSubcul tures;
Week5 Soci alCl ass,ThePr ocessofSoci alSt r
at i
fi
cat ion,TheNat ur eof
Soci alCl ass;Soci al -
Class Measur ement and Cat egor i
z at i
on,
Soci al-Cl assLi fest yles; Soci al ClassandConsumerBehav i
or ;
Week6 Soci alGr oups,Gr oup Def ined,Gr oups Pr oper ti
es,Ref er ence
Groups; TheNat ur eofRef erence- Gr oupI nf l
uence; The
Var i
abi l
ityofRef er ence- Gr oupI nfluence, CaseSt udy ;
Week7 Signi fi
canceoft heFami l
yi nConsumerBehav i
or ,Fami li
esand
Househol ds; Fami lyLi f
eCy cle, Fami lyPur chasi ngDeci sions;
Week8 Per sonalI nfluence& Di ff usi onofI nnov ati
ons;TheNat ur eand
Signi fi
cat ionofPer sonalI nf l
uence;Communi cat i
onandI nfluence
Fl
ow,Opi nionLeader shipi nMar ket i
ng;Adopt ionandDi f
fusi onof
I
nnov at ions;Mar ket ingI mpl icationsofPer sonal Inf l
uence;
Week9 Per sonal ity and Sel f-Concept , Per sonal it
y Theor i
es and
Appl icat ions;Measur i
ng Per sonal i
ty ,Some Maj orPer sonal it
y
Theor ies, ACr iti
cal Rev iew; Psy chogr aphi cs,Sel f-Concept ;
Week10 Mot i
v ationandI nv olvement ,TheNat ureandRol eofMot ives;
Classi fy ingMot ives, Mot i
v eAr ousal , Mot ive Struct ur i
ng,
Mot i
v eResear ch;
Week11 I
nf or mat ion Pr ocessi ng, I nf ormat i
on Acqui sition, Per cept ual
Encodi ng; Mar k et i
ngI mpl icat ions;
Week12 Lear ningandMemor y,Char act eriz i
ngLear ning, Memor y;
Week13 Attitudes,Def inition of At titude,Char acteristics of At ti
t ude;
Funct i
onsofAt ti
tudes, AttitudeTheor iesandModel s; The
Per i
pher al Rout et oDev elopi ngAt ti
tudes;
Week14 Changi ng At ti
tudes,St rategi es f or Changi ng At titudes and
I
nt ent ions; TheCommuni cat ionPr ocess, Sour ceFact or s,
MessageFact or s;

110
Week15 ProblemsRecogni t
ion,TypesofConsumerDeci sions,Problems
Recogniti
on;
Mar keti
ngImpl icati
onsofProbl
em Recognit
ion;
Week16 SearchandEv al
uation,TheI nformati
on-
SearchProcess;Studyi
ng
theInfor
mati
on-SearchPr ocess. Measur
ingEval
uati
onCr i
teri
a;
I
nfluenci
ngConsumer sEvaluation

RecommendedTex ts:
MichaelR.Sol omon,R.M.( 2012)ConsumerBehav
. i
or,(2nd Editi
on).Prent
ice-
Hall
.
Solomon,M.R.( 2012)ConsumerBehav
. i
or,
(10th Edit
ion)
.Pr entice-Hall
.
Evans,M.M. ,Foxal
l,G.,&Jamal,A.(2009)ConsumerBehav
. iour 2ndEdi
,( ti
on).
Wil
ey .
Bl
ackwel l
,R.D. ,Engel
,J.F.,&Paul,W.M.( 2005) .ConsumerBehav i
or.South-
West ernColl
ege.
HarwK. E.(1997).ConsumerBehav i
our .I
rwi
n.
David,&Alber t
,A.(1998).ConsumerBehav i
or.McGr aw-
Hi l
l.
I
rwin,H.K.E.(1997).ConsumerBehav ior.McGr aw- Hi
ll
.

CourseTitl
e: Commer
cialLaw
CourseCode: COMC555
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObj ectiv
es:
Thecour sebasi call
ydeal switht hei nt
roducti
onoft hosecommer ciallaws
whichar edirect
lyorindirect
lyrelatedtoBusiness.Iti
ncludesashortst udyof
contract l
aw,par t
nership Act ,compani es‟ ordinance and Negot iabl
e
i
nstrument .Theemphasi sinthiscour seistoint
roducet hestudent
swi ththe
basicconcept sofconv enti
onalbusi nesslaw andi t
simpl ementat
ioni nthe
contempor aryfinanci
alinsti
tuti
ons.Thecour seisout l
i
nedi nsuchawayt o
show t hebasicphi l
osophyofconv enti
onalBusinessLaw al ongwi t
hsome
exampl efr
om casest udy.

Week1 Def i
nit i
onandcl assificationofLaws,ov erv iew ofgener aland
commer ci al t er ms, Busi ness Ent i
ties such as sol e
propr ietor ship,par t
ner shipandj ointstockcompani es;
Week2 Def i
nit i
onofacont r
act ,Essent ialelement sofav al
idcont ract;
Legalpr ov i
siongov er ningof fers,communi cat i
on,accept ance
orcount erof fer ,consi deration,agr eement ,l awf ulpur pose;
par t
iest ot hecont ractandt hei rintentt ocr eatecont ract ual
obligat i
ons;
Week3 Right s and Dut ies ofpar t
ies,speci fi
c per f
or mance oft he
cont ract,Di schar geoft hecont ract,Breachoft hecont r
actand
remedi es, il
legal,voidabl eandv oidcont r
act s;
Week4 Def i
nit i
onandEssent ialEl ement sofapar t
ner ship,partnership
deeds,r ight sanddut iesofpar tners,par tnershipdi sti
nguished
from sol epr oprietorshi pandt hecompani es;
Week5&6 IndividualandJoi ntliabilit
iesoft hepar t
ner sf ort hefir
m debt s;
principles gov erning owner shi p of t he f irm’s asset and
distri
but ion ofpr ofits,i mpl i
ed and speci fi
c aut horit
yoft he

111
 partner s,pr inci pleofhol di ngout ,Di ssol utionoft hepar tnershi
p;
Week7 Conceptofl imi t
edl i
abi li
t yandJur i
st i
cPer sonRequi rementand
processofi ncor por ati
on, Ef fectsofi ncor por at ion, typesofj oint
stock compani es by nat ur e and f or mat i
on,Owner ship and
managementoft hecompani es;
Week8 Right soft heshar ehol der s,Ri ght s,poweranddut iesoft he
Boar dofDi r ect ors,St at ut or yprov i
si onsgov erningt heel ecti
on
ofDi rector s,meet ing oft heshar ehol der sand t heboar d of
Direct ors,di scl osur er equi rement sandt hef inanci alst atement s
Week9 Li
st ed&nonl istedcompani es,adv ant agesanddi sadv antages
oflisting, l
ist ingr equi r
ement sofSt ockExchange
Week10 Salientpr ov ision ofCode ofCor por at e Gov ernance;Br ief
di
scussi onofSecur it
iesandExchangeCommi ssionofPaki st
an
ast hecor por atewat chdog;
Week11&12Def i
nition,Nat ur e oft he cont ractofsal e,condi tions and
war rant i
es,Def i
ni t
ion,Nat ur eoft hecont ractofsal econdi ti
on
and war rant ies;Tr ansf erofpr oper ty,per formance oft he
cont ractofsal e;Del iver y oft he goods,Unpai d sel l
erand
auct i
on sal e;Consi gnmentbasi s,Del i
very agai nstadv ance
pay ment ,suppl yagai nstl etterofcr edi t,typesofl etterofcr edit;
Week13 Laws r elat ing t o i ndemni ty, guar ant ees, bai lment;
Hy phot het i
cat ion, pledgeandMor tgage, agencyagr eement ;
Week14 Evolut ionofBanks,t y pesofbanks,maj orf unct ionofbanks;
Negot iable i nst rument s Act , Def inition, char act eristics of
Negot iablei nst rument s;
Week15 Bil
lofExchangeandpr omi ssor yNot es,par ti
est oi nst r
ument ;
negot iationandendor sement ,li
abilitiesoft hepar t
ies,pay ment
anddi schar geofl i
abi l
ities
Week16 Rev i
si onandFi nal Ter m Exami nation

RecommendedText s:
Wil
liam War ren,W. ,&Wal t,S.( 2013) Commer
. ci
alLaw,( 9th Edi
tion)
.
Foundat i
onPr ess.
Chema, K.M.( 2002) .BusinessLaw.Lahor e:Il
mi Ki
tabKhana.
Saeed,K.A.( 2003) .Mer canti
leand I ndustri
alLawsi n Pakistan.Lahore:
Insti
tuteofBusi nessManagement .
Saeed,K.A.( LatestEdi t
ion).Mer canti
leandI ndustr
ialLawsi nPaki stan.
Lahor e: I
nstit
uteofBusi nessManagement .
Shaheen,N.A.( LatestEdi ti
on).Pr acti
calappr oachtotheCompani es
Or di
nance.PLD.
Qurashi,S.A.( LatestEdi t
ion).BusinessLaw.
Butt
, L.A.(Lat estEditi .TheNegot
on) iabl
eI nst
rument.PLD.

CourseTit
le: Market
ingChannel
s
CourseCode: COMC563
Credi
tHours: 03

112
Tot
alWeeks : 16
Tot
alHour
s : 48

CourseObj ecti
ves:
To dev el
op under standi ng and appr eciati
on ofthe Sal es & Di stri
buti
on
processes in organi zat i
ons.The cour se incl
udes the f ami li
arizati
on of
concepts,approachesandt hepr act
icalaspectsofthekeydeci sionmaki ng
vari
ables in distri
but ion channelmanagement .Since t he subj ect has
tr
emendousappl icati
oni nthepr acti
calwor kli
fe,theemphasi swi llbeon
assimil
ati
ngt helearni ngt hroughappl i
cationofthetheoreticalinput sonr eal
l
ifecasesandsi tuations.Thought hestudyi spracti
calinnat ure,abi l
i
tyof
applyi
ngthet heoreti
cal constructwil
lbeoneoft hekeyobj ect i
vesf orlearni
ng.

Week1 Mar keti

ng Channel s St r
uct ure,Emer gence oft he Mar k
eting
ChannelsStructur e
Funct ionsandFl owsi nMar k
et ingChannel s
Week2 Anal yz i
ng Mar keting Channel St ructure, Suppl y Chai n
Management
I
ntr oduct ion–Def initi
onandConcept
Week3 TheRel at i
onshi pofLogi stictoSuppl yChai nManagement
The Fr amewor k of Suppl y Chai n Management , Channel
Relat i
onshi ps—Anov ervi
ew
Week4 The Buy erSuppl i
erRel ati
onshi p,Ret ailManagement— An
i
ntroduct
ion
TheWheel ofRet aili
ng,
Week5 TypesofRet ail
ing, Internat i
onal Prospects, Paki
stanPr ospects
Week6 Ret ailConcer nI ssues, Ret ailImage, Positi
oningofRet ail
Week7 I
nv ent oryManagement ,Cust omerSer vices,
I
nter iorandEx ter i
orDecor ati
onandTr anspor tati
on
Week8 Ret ailMer chandi z eManagement ,Merchandi zeMi xManagement
Mer chandi z eBudgetManagement
Week9 I
nf ormat i
onTechnol ogyandDi st r
ibuti
onManagement
RoleofI nformat ionTechnol ogyi nRet ailManagement ,I
nsight
fr
om I ndust ry
Managi ngUnmanageabl e
Week10 Pricingandi tsRel atedDeci sioni nRet ail,
Set t
ingthePr ice,
Sat i
sf yi
ng Mar k eting and Pr of i
tObj ectives,Mar ket i
ng View of
Price
Week11 PriceSet tingMet hods, CostPl us,Mar ginalPrici
ng, TargetPr i
ci
ng,
Compet i
tiv ePrici ng, StrategiesandTact i
csofPr i
cing
Week12 ConceptofWhol esal ing, I
ntroduct i
onandi t
sTy pes
Maj or i ssues; I mage, Posi ti
oning, I nventory Management ,
Cust omerSer vices, andTr anspor tati
on
Week13 Channel sofDi st ri
but ion,ChannelPl anning,Desi gningChannel
Systems
Week14 Rev erseDi stri
but i
onChannel s,
Concept and i ts i mpl i
cat ion i n nat ional and i nternati
onal
–prospect s
Week15&16 Managi ngMar ket ingChannel s, Criteri
a’sforthesel ectionof
I
dent i
fying Pot ent ialand Act ualChannelConf l
icts,Conf li
ct
ManagementTechni ques

113
RecommendedTex t
s:
Ster
n,L.&Ansar i,
A.(2014).Mar keti
ngChannelStrategy, 8thEdi
( t
ion).Pr
entice-
Hall.
Ster
n,L.W &El -
Ansary,A.(1988) Mar
. ket
ingChannel,(3rd Edi
ti
on).New Jersey:
Prent i
ce-
Hall
.
BertRosenbl oom,B.( 2011) Mar
. keti
ng Channels,( 8th Edit
ion).Cengage
Lear ni
ng.
Coughlan,A. ,Anderson,E.,St ern,W.L. ,&El-Ansary ,A.( 2006).Marketi
ng
Channel s,7thEdi
( t
ion).Prenti
ce-Hall.
Sati
sh,K.,&Kansal ,P.( l
atestEdi t
ion).Basi
csofDi stributi
onManagement .
Irwin.

CourseTitl
e: E-
Market
ing
CourseCode: COMC564
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObjecti
ves:
Thestudentswi l
lbeabletodesignandimpl
ementthemar keti
ngmi xand
var
iousothermar ket
ingf
uncti
onsthr
ought
heint
ernet
.Fur
thermore,t
heywill
beablet o adequatelymanagecli
ckstor
esand expand market
sgl obal
l
y
thr
oughinter
net.

Week1&2 Int r
oduct iont oE- mar keting;Out li
net hebenef itsandr i
sksofe-
mar keting;Thewi red- upwor l
d;Out li
net hechar act eristi
csoft he
new mar ketspace;B2C,B2B,C2BandC2C;I dent ifydi ff
erent
forms of col l
abor ation bet ween mar ketplace member s;E-
def i
niti
ons;Di ffer
encebet weene- commer ce,e- busi nessande-
mar keting; Sl oppy e- mar ket i
ng; Av oi d basi c e- mar keting
mi stakes;Fi ve basi c e- mar ket i
ng obj ect i
ves i .e.Sel l,serv e,
speak, sav e si zzl e; I ntroduct ion t o e- strategy ; Out l
ine
appr oachest oachi evinge- mar ketingobj ecti
v es;Tact i
cs,act ion
andcont rol;e-mar ket i
ngt act i
cs; Acti
onsandcont rol;
Week3-
5 Remi x:Introduct ion;Di ff
er entel ement soft hemar ket i
ngmi x
and wher et hey f iti nt ot he e- market ing pl an;Whati st he
mar ketingmi x;Appr eciatet hemanydi f
fer entappr oachest ot he
mar ketingmi x?Mar ket ingski llsrequiredt otakey oubey ondt he
mi x;Assesst hef ullpot ent i
alofext endi nganypr oductonl i
ne;
Rev i
ewy ourpr i
cingandconsi dersomedy nami cpr i
cingmodel s;
Ident i
fytheonl inedi st r
ibut i
oni ssuesandchal l
enges;Pr oblems
andoppor tuniti
esoft heonl inecommuni cationsmi x;Whyonl ine
ser v
icer equi resadel icatebal anceofpeopl eandaut omat i
on;
Component sofpr ocessandunder standt heneedt oi ntegrate
them i ntoasy stem;Di gitalcomponent st hatgi v e‘ evidence’t o
cust omer s; Anext r a‘ P’,par tnerships;
Week6&7 E-Model s;Changest oexi st i
ngmodel s,andnew model s;The
driversofnewmodel sandact ionr equiredi nr esponse; Changes
andr esponsest ov aluechai nmodel s;I mplicat i
onsofmodel s
changest opr oduct ionmodel s;E-procur ementf rom bot hbuy er
andsel l
erper spect ives;Rel evanceofnew di stri
but ionmodel s;

114
 Communi cat ionsmodel sandhowt heycanbeexpl oi ted;Buy ing
model sandassesst hei ri mpl icat i
ons;Di f ferencesi ncust omer
i
nf ormat ionpr ocessi ngt hatoccuronl i
ne ; Rel ev ance of
newl oy altymodel s;
Week8&9 E- Cust omer s:I ntroduct ion;Cust omerexpect at ionsandhow t o
sat i
sfyt hem;Fact or st hatencour ageuser st oadoptandst ay
usingt heI nternet ;Faci l
itiest hatcust omer sr equi reonl i
ne; Fear s
and phobi ast hathi nderonl inet ransact ions;Buy ing pr ocess
throught radi tionalanddi gitalchannel s;How v isitor spr ocess
i
nf ormat ionandhowmar ket er scanr espondt ot his.I dent if yt he
onlinebuy ingpr ocess;Onl i
ner elationshi pmar ket ingt echni ques
to mai nt ain cust omerr elat i
onshi ps Sui t abi l
ityoft echni ques
usedt of ost eronl inecommuni t i
esandhowt obui l
dact i
ve/ l
iv el
y
onlinecommuni t
ies;Pr of il
echar act er i
sticsofonl inecust omer s,
bot hB2CandB2B;Pr ocess,t echni quesandmeasur esusedt o
resear chandassessonl i
nemar ket ingef f
ect iveness;
Week10&11E-Tool s:I ntroduct ion;To i nt roduce t he e- tool s and t hei r
signi f
icance;Whati DTVi sandhowi tappl ieswi thinamar ket ing
cont ext ;Rel ev anceandbenef itsofdi gitalr adi o; Spaceofmobi l
e
dev ices i n a mar ket i
ng cont ext ;Rel ev ance and benef its of
i
nt eract i
v e ki osks;Rel ev ance and benef its ofCD- ROMs and
i
nt eract i
v e busi ness car ds; Si gni ficance of ot her e- tool s;
Compl exi tiesofmar ket i
ngacr ossi ntegr at eddi gitalchannel s;
Signi f
icanceoft heconv ergencephenomenon;El ement sofan
i
nt egrat edcampai gn;
Week12&13Site Desi gn:I ntroduct ion;Mai n obj ect i
v es ofef f ect i
ve si t
e
desi gn;Ensur ewebsi tesar ei ntegr atedwi t
ht her estoft he
busi ness;Dev elopanonl inev al uepr oposi tion( OVP) ;Beabl et o
translat ecust omerneedsi ntowebsi tedesi gn;Expl or eopt i
ons
foradded v alue t hrough dy nami cf acil
ities;I dent ifydi ffer ent
aspect sofaest het i
cdesi gn; Under standandappl ybestpr act i
ce
forpagel ayout ;Gr aspandappl yt hef undament alpr incipl esof
copywr i
tingf orwebsi tes;Assessbestpr act i
cef ornav i
gat ion
andst ruct ure; Bestpr act icef ori nter action( incl udi ngconv er sion
ratesandcust omerser v i
ces) ;
Week14-
16 E-Busi ness:I ntroduct ion;Under standt hecont extofe- busi ness;
Ident i
fyt hecomponent sofane- busi nessar chi tect ure;Li nks
bet weenbuy -side, sel lsi deandi n-sidee- busi ness; Oppor tuni ti
es
andmar ket i
ngr elev anceofbuy -sideappl icat ions;Oppor tuni ti
es
andmar ket ingr elev anceofi n- sideappl icat ions;Oppor tuni ti
es
and mar keting r elev ance of sel l-
side appl icat i
ons; Mai n
element sofmov ingt oe- busi ness; Mai nrisksandsol ut ionst oe-
busi nesssecur i
ty;Cr i
ter iaf ore- busi nesssuccess;Whydi dt he
dot comsbecomedot -
bombs?Speci fycr iter i
af ore- busi ness
fail
ur e

RecommendedText s:
Str
auss,
J.,&Frost
,R.(2013).E-
Mar keting:Internati
onalEdi
tion,7thEdi
( ti
on).
Prenti
ce-Hal
l.
Chaff
ey,D.,
&Smi t
h,P.R.(2013).Emar ketingExcel l
ence:Pl
anningand
Optimizi
ngyourDigit
alMar keti
ng, (4thEdit
ion).Rout
ledge.
Dann,S.
,&Dann,S.( 2011).E-Mar keting:Theor yandAppl i
cat
ion.Palgr
ave

115
 Macmi ll
an.
Smit
h,P.R. ,& Chaffey,D.( 2005) ,eMarket
ing Excel
lence:The Hear
tof
nd
eBusiness,(
2 Edi tion)
.Pearson.
St
rauss,J.
,&Frost,
R.( 2008).E-
Mar keti
ng.PearsonEducati
on.
Godi
n,S.(1995).EMarketing.Berkl
eyPublishi
ngGr oup.

CourseTitl
e: Sal
esFor
ceManagement
CourseCode: COMC565
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

Cour seObj ecti

ves:
Thiscour sei ntr
oducesyout hei ssues,strat
egies,r
elat
ionshipsthatr
el ateto
the jobs dev elopi
ng sustainabler evenue through wellmange sal es and
businessr elatedactivi
ti
es.Youwi l
lbecomet heacquai ntedmanagi ngt he
salesf orceandhel pingthem sel l
.Speci alemphasisisputondev el
opi nga
salespr ogram,managi ngst rat
egicaccountr el
ati
onshi
p,t eam devel
opment ,
div
er si
tyi nwor kforce,salesf orceaut omation,probl
em sol vi
ngskillsand
fi
nancial i
ssues.

Week1 Sell
ingandSal esManagement ,Chal lengesi nt heMar ket,Sal es
Manager sJob;
Week2 Mar ket i
ngandSal esEv ol
ution,Sal esEnv i
r onment ;Cust omer ;
Compet iti
on, Economi cs,Legal ,Demogr aphy ;
Week3 Personal Sell
ing, Rel at ionshipSel l
ing, Sev enSt epsofSel ling;
Week4 Sales Leader shi p and Management , Act iv
iti
es of Sal es
Manager s; Roles, Responsi biliti
es,Ski l
ls,Aut hor i
ty;
Week5 Organi zationalBuy ingandPur chasing, Di ff
erence; Indi
v i
dualand
Organi zational Buy ing,Buy ing Pr ocess;Negot i
ati
on Ski lls;
Organi zational Buy ingandPur chasing, Difference
Week6 I
ndiv idual and Or gani zational Buy ing, Buy ing Pr ocess;
Negot i
ationSki ll
s
Week7 SalesOr ganizat i
on, Sal esFor ceTy pesandSt ructures;
Week8 I
ndependentSal esAgent s;
Week9 Sales Or ganizat i
on, Sal es For ce Ty pes and St ruct ures;
I
ndependentSal esAgent s;
Week10 Recr uitmentandSel ect ion,Impor t
ance, Planni ng, Assessi ng;
Week11 Training, NeedsAssessment , Sett
ingObj ectiv es,Tr ai
ningt opi cs;
Formal i
zed Pr ogr am; Compensat ion, Rewar d Sy st em
Management ,Financi al;
Week12 Rewar ds, Non- Financi al Rewar ds, Ot her consi der at ions;
Relationshi p b/ w Mot i
vati
on and Compensat ion Ev aluat i
on,
Crit
er iaforPer formanceMeasur ement ;
Week13 Perfor mance Appr ai sal , Compar ing Act ual wi th St andar d,

116
 Eval
uat
ing Teams Motiv
ating t
he Sales Team,Models of
Moti
vat
ionProcess;
Week14 Job-
Rel
ated Factor
s,I
ndiv
idualRel
ated Fact
ors,Mot
ivat
ional
Theor
y;
Week15 Salespr
ocess;
Week16 Present
ati
ons/Concl
udi
ngSessi
on

RecommendedText s:
Johnston,W.M. ,&Mar shall
,W.G.( 2013) Sal
. es Force Management :
th
Leadershi
p, I
nnov ation,Technology .(11 Edi ti
on).Routledge.
Johnston,W.M. ,&Mar shall,W.G.( 2010) .SalesFor ceManagement ,(10th
Edit
ion).
McGr aw- Hill
/Ir
wi n.
Johnston,W.M. ,&Mar shall
,W.G.( 2008) Sal
. es Force Management ,(9th
Edit
ion).
McGr aw- Hill
/Ir
wi n.
nd
Eugene,M.J.&Kur tz,D.L.( 2 Edi ti
on).SalesManagement .McGr aw-Hi
l
l.
Eugene,M.J.& Kur tz,D.L.( 1994).Sal es Management :Concepts,
Practi
ces,andCases.Mcgr awHi ll
.
Churchil
l.(
1999).Sal esFor ceManagement .McGr aw-Hil
l
.
Zolt
ners,A.A. ,& Si nha,P.( 2012).BuildingaWi nningSal esManagement
Team:TheFor ceBehi ndt heSalesFor ce.ZSAssoci atesInc.
Schwar t
z,M.( 2006). Fundament al
s of Sal es Management by Newl y
AppointedSal esManage.AMACOM Publ i
shi ng.

MARKETI
NG:OPTI
ONALCOURSES

CourseTit
le: Di
str
ibut
ionManagement
CourseCode: COMC556
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

CourseObj ectives:
To dev el
op under standing and appr eciat
ion oft he Sales & Distri
buti
on
processes i n or ganizati
ons.The cour se includes the famili
ari
zati
on of
concept s,appr oachesandt hepracti
calaspect soft hekeydeci si
onmaki ng
vari
ablesi ndi stri
buti
onmanagement .Theemphasi swi l
lbeonassi mil
ati
ng
thelearningt hroughappl icat
ionofthetheoreticali
nputsonr eall
if
ecasesand
sit
uations.Theabi li
tyofappl yi
ngthet heoreti
calconstructwillbeoneoft he
keyobj ecti
vesf orlearning.

Week1 I
ntroduct i
ont otheLogist
icsSuppl
yChainManagement
Week2 TheSuppl yChainManagementConcept
Week3 I
ntegr atedLogisti
cs
Week4 Cust omerSer vi
ceManagement
Week5 WhoShoul dManageCust omerServi
ce:Logi
sti
csProfessi
onal
s
orMar ket
ingProfessi
onals
Week6 Cust omerSer vi
ceMeasur ement
Week7&8 I
nv entoryManagement
Week9 ProductSaf etyandRecallint
heLogist
icsSuppl
yChain
Week10 Transpor t
ationOperati
ons
Week11 War ehousingOper at
ion
117
Week12 Packaging&Mat eri
alsHandl
i
ng
Week13 GlobalLogi
sti
cs
Week14 NetworkAnalysis
Week15 SupplyChai
nRel ati
onshi
psandPer
for
manceMeasur
ement
Week16 SupplyChai
nRi skAssessment

RecommendedText s:
Coughl an,A. ,Ander son,E. ,St ern,W.L. ,&El -
Ansar y ,A.( 2006) Mar
. keti
ng
Channel s, 7thEdi
( tion).Pr enti
ce-Hall
.
Dent ,J.( 2011) .Di stri
butionChannel s:UnderstandingandManagi ngChannel s
toMar ket .KoganPage.
Rusht on,A. ,Croucher ,P.,&Baker ,P.(2014).TheHandbookofLogi sti
csand
Distribution Management :Understanding t he Suppl yChai n.Kogan
Page.
Panda,T. ,&Sahadev ,S.(2012) .SalesandDi str
ibut i
onManagement .Oxford
Uni versityPr ess.
Richards, G.( 2014) .War ehouseManagement :ACompl eteGui detoI mpr ovi
ng
EfficiencyandMi ni
mi zi
ngCost si ntheModer nWar ehouse.Kogan
Page.
Stern,L.&Ansar i,A.( 2014)Mar keti
ngChannelSt rat egy,(8thEdit
ion).Prentice-
Hal l
.
Stern,L. W &El -
Ansar y,A.( 1988) .Market
ingChannel ,(3rd Edi
ti
on).New Jer sey:
Pr ent i
ce-Hal l
.
BertRosenbl oom,B.( 2011) Mar
. keti
ng Channel s,( 8th Editi
on).Cengage
Lear ning.
Kapoor , S.,&Kansal ,P.(2003) .BasicsofDi str
ibutionManagement :A
LogisticsAppr oach.I ndia:Prentice-HallLearni
ngPv t.Ltd.

CourseTitl
e: Procur
ementManagement
CourseCode: COMC557
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObject
ives:
Procur
ement&Cont ractsManagementpr ovi
desstudentswi
t ht
hepr incipl
es
for ef
fect
ive procurementand cont racts managementessent ialto al l
organi
zati
ons.Itistarget
edatbuil
dingstrat
egicdi
rect
ionandadvice,i
nar eas
suchaschangemanagement ,st
akeholdermanagementandt eam l
eader shi
p.

Week1&2 Pur chasingscopeanddev elopment ,thescopeofpur chasing,

the changi ng r ol
e of pur chasing and suppl y
, Pr oactiv
e
purchasi ng,Procurementposi ti
oning,Tot alacquisi
tioncostand
totalcostofowner ship,Purchasingdev el
opment
Week3&4 Strategicpr ocur
ementandsuppl ychai nmanagement ,Strat
egic
procur ement ,the concept of st rategy,Lev els of strategy,
Strategiesandt heirscope,sel ectingast rategy,Eff
ectiv
esuppl y
mar ketst rategi
es,Pur chasingandsuppl yindi ff
erenttypesof
organi zati
on,Or ganisati
on oft he act iv
ity,purchasing int he
organi sati
on st ructure, Pur chasing dev oluti
on, St rat
egic
dev elopmentofpur chasing.

118
Week 5 Out sour cing, Out sour cing met hodol ogi es, Out sour cing and
pitfalls, Howt oav oidpi t
fall
s.
Week6 Qual ity management ,What i s qual ity ?,St at i
st icalpr ocess
cont r ol,Taguchimet hodsf ort he' of f-
line'cont rolofqual ity,
Standar disat ion,Suppl i
erassessment ,Economi cs ofqual ity,
Qual ityci rcles.
Week7&8 I nvent orymanagement ,Prov isioni ngsy st ems,Or derquant i
ties
and st ockcont rol,Or derquant iti
esf orpr oduct ion,Mat er i
al s
requi rement spl anni ng( MRP) ,Manuf act ur ingr esour cepl anni ng
(MRP2) , Di stribut ion r esour ce pl anni ng ( DRP) , Ent er prise
resour cepl anni ng ( ERP) ,Just -in-ti
me( JI T),Vendormanaged
i
nv ent ory( VMI )
Week9&10 Sour cing st rat egi es and r elat i
onshi ps,The nat ure of t he
sour ci ng deci si on, Di fferent t ypes of sour cing, Sour cing
deci si ons,Thesour cingpr ocess,Sour cel ocat ion,Sour cesof
i
nf or mat iononpot ent ialsuppl i
er s,Suppl ierev al uat ion,Ther ight
rel
at ionshi p, Ot heraspect sofsour ci
ng, Par tnering.
Week11 Price and t ot alcostofowner ship( TCO) ,Fact ors af fect ing
pricingdeci sions, Howbuy ersobt ainpr i
ces, Auct ions, Discount s,
Priceanal ysisandcostanal y sis
Week12 Negot iations,Negot iationski lls,Pr epar ation,Thei ntroduct or y
stage,Di scussi onst age,Agr eementst age,t hepost -negot iation
stage,Compet itionandco- oper ationinnegot iation,Negot iation
strat egi es
Week13 Proj ectpr ocur ement ,Introduct i
ont opr oject s,Pr ojectpl anni ng,
Proj ectcont rol, Subcont racting, Net wor kanal ysis
Week14 Internat ional and gl obal sour cing, Gl obal sour cing and
i
nt ernat i
onal pr ocur ement , Why sour ce i nt ernat ional ly?,
Probl ems wi thi nter nationalsour cing,I mpor ting,Tr anspor t
,
Cust oms.
Week15&16E-pr ocur ementsy stems, Introduct ion , Obj ect ives of t hi s
chapt er ,Whati se- procur ement ?, Thebenef i
tsofe- procur ement ,
Rev er seauct ions,Thecur r
entst at eofe- pr ocur ementi nitiatives,
Measur i
ngt hebenef itsofe- procur ement , Electroni cauct i
ons( e-
auct ions) ,TheEl ect ronicCommer ce( ECDi rect ive)Regul at i
ons
2002

RecommendedText s:
Bower,D.(2003) .ManagementofPr ocurement.ThomasTel for
d.
Bail
y,P.
,Farmer ,D.,Cr ocker,B.,Jessop,D.,&Jones,D.( .Pr
2010) ocurement,
Pri
nciples&Management .Prenti
ce-Hall.
Soll
i
sh,F.,
&Semani k,J.(2012) .TheProcur ementandSuppl yManager '
sDesk
Reference.NJ, USA: Wi l
ey .
Dimit
ri
,N. ,Pi ga,G. ,& Spagnol o,G.( 2006).Handbook ofPr ocurement.
Cambr idge,UK: Cambr idgeUniversityPress.
Burt
,D.,Petcav age,S. ,&Pi nker t
on,R.( 2011).Pr oact
ivePurchasingint he
SupplyChai n:TheKeyt oWor l
d-ClassPr ocurement.Greensburg,PA,
USA: McGr aw-Hi l
lProfessional
.

Cour
seTit
le: Sel
li
ngTechni
quesi
nBusi
ness
Cour
seCode: COMC558

119
Credi
tHour
s: 03
Total
Weeks : 16
Total
Hours : 48

Cour
seObject
ives:
1.Toequipst
udentswi
thunderst
andi
ngofthesal
esdynamics
2.Givi
nganovervi
ewofthesal
escult
urespr
evai
li
ngi
ndiff
erenteconomi
es

Week1 Sal esPl anni ng, Prospect i

ngpl ans, Sal esplanni ngessent i
al s
Week2&3 Ter ri
tor yPl ans,Lar geaccountst rat egy,Wor kingofl argeaccount
strategy
Impl ement ingt hel argeaccountst rategy,Taki ngmeasur eoft he
prospect
Det ermi ningaccountl oad,Cr eatingaccountl ist
Week4 Accountpl ans, Accountpl anmanagement ,Accountdev elopment
cycl
e
Ident i
fication of cust omer s’ needs and posi t
ioning, Sal es
discov er ypr ocess
Week5 Sel l
ingwi themot i
ons, Under st andingt heemot ionali
ntelli
gence
ARROW sel f-assessmentappr oach,
Week6&7 TEAM dy nami cs:mov ingfrom met owe,MVPmodel ,Taki ngt he
prof i
le
Per sonal it
yax is,Def i
nitionofr ol
es
Week8&9 Under standi ng own per sonal it
y , Toget her ness per sonali
ty,
Ent erpr i
serper sonal i
ty
Anal yz erper sonal it
y ,Mot i
vatorper sonal it
y
Week10&11Ex ecut i
ngsal es,El i
mi nat i
ngt hepeakandv all
ey sofsel ling,Stay
curr
ent
,
Pr i
or i
tizi
ngt hepr ospect s,Cal lcadence, Cal lscr i
pt,Moni toringthe
progr ess
Week12 Sal esdi scov er y,Ov erviewoft hepr ocess, Pr epar ati
on
Week13&14 Handl i
ngobj ect ions, Numberofobj ections, Priceobjections,
Compet it
ionobj ection,“ Willi twor k?”obj ect i
on,The“ Notnow”
obj ection; Obj ectionhandl i
ngmat r
ix
Week15&16 Wi nningt hesal es,Bestkeptsecr ets, Closingt echnique, Ef fecton
ov erallsales

RecommendedTex ts:
Kaplan,M.( 2012) .Secr etsofaMast erCloser:ASi mpler,Easier,andFast er
WayToSel lAny t
hingToAny one,Any time,Any wher e,(2nd Edit
ion).
Mast erCl oser sInc.
Schiff
man, F.(2014) .Col dCalli
ngTechniques( ThatReallyWor k!)
,(7thEdition)
.
AdamsMedi a.
Zi
glar,Z.(2004) .Secr etsofCl osingt
heSal e.Rev el
l
Dreeke,R.( 2011) .It'
sNotAl lAboutMe:TheTopTenTechni quesf orBui lding
QuickRappor twi thAnyone.RobinK.Dr eeke.
Git
omer ,J.( 2004) .Li t t
le Red Book ofSel ling:12.5 Pr i
ncipl
es ofSal es
st
Great ness, (
1 Edi ti
on).BardPress.
Gouldner,P.S.( 2010) .RedHotSel l
ing.Amer icanAssoci at
ionManagement
Publication.
Anthony,M. (
2003) .Sel l
ingWi t
hEmot i
ons.Dearbor nTradePublicati
on.
Tasso,K.( 2003) .Sel l
ingSkill
sandTechni quesf ortheProfessions.Thor ogood

120
 Publ
i
cat
ions.

CourseTit
le: Int
roduct
iont
oE-
commer
ce
CourseTit
le: COMC559
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

Cour
seObj ectives:
1. Di scusst hee- Commer cepr ocess.
2. Descr i
beanexampl eofsy stem ar chit
ect ureforane- Busi
ness.
3. Li stthesev enmaj orelement sofwebdesi gn.
4. I denti
fyandexpl ainf undament alwebsi t
et oolsincludingdesigntools,
programmi ngt ools, anddat apr ocessingt ools.
5. I denti
fythemaj orel ect ronicpay menti ssuesandopt ions.
6. Di scusssecur i
tyi ssuesandexpl ai
npr ocedur esusedt oprotectagai
nst
securit
yt hreats.
7. I denti
fy and di scuss managementi ssues under l
y i
ng e-Commer ce
i
ssues i ncluding or ganizationalst r
uct ure,st r
ategic planning,goal
setti
ng,cor poratesoci alresponsi bil
it
y ,internati
onalar ena,changing
mar ketintermedi ar i
es, resour ceallocationandcust omerser vi
ce.

Week1 Introduct ion t o el ectroni c commer ce; Def i

ne El ectronic
Commer ce;i dent i
fyt hef ourst agesofE- Commer ce;Exami ne
Rev enueModel s
Week2 Ident i
fyRev enueModel s;I dent i
fyVal ueChai ns;Ev aluat eSWOT
techni ques
Week3 Technol ogyI nf
rast ructure:TheI nternetAnd TheWor ld Wi de
Web;Exami net heHi st
or yoft heI nternetandt heWor ldWi de
Web;Exami ne PacketSwi tching Net wor ks;Def ine I nternet
Prot ocols;Exami ne how Pr otocol s ar e used i n comput er
communi cation;Di scusst hehi stor yof‘ Mar kupLanguages’and
howt heirchangesaf fectE- Commer ce;Di scussHTMLt agsand
l
inksand how t heywor k; Exami ne thedi fferencesbet ween;
Internets,I nt ranetsandExt ranet s;Di scussI nternetconnect ion
opt i
onsi ncluding;Connect ion Ty pes,I SP pr ov i
der s,ser v i
ces,
bandwi dth, andpr i
cing
Week5 Selling On The Web:Rev enue Model s And Bui l
di ng A Web
Presence
Week6 Ident i
fy Rev enue Model s;Exami ne the t r
end ofbusi nesses
changi ngRev enueModel sExami neRev enueSt rategi esr elated
toE- Commer ce
Week7 Ident ifyRev enuest r ategyi ssuesr elatedt oE- Commer ce;
Ident i
fyst r
ategi esf orcr eat inganef fectivebusi nesspr esencei n
E-Commer ce;Di scusscust omerser vi
cest rategiesusedi nE-
Commer ce
Week8 Mar ketingont heWeb;I dent ifyt hemaj ormar ketingst rategies
usedi
n
Commerce;Di
scussmarket
ingi
ssuesrel
atedtoE-Commerce.
;
Exami
nethedif
fer
encesbet
weenproduct
-basedandcust
omer-

121
 basedmar ket
ing st rategies;Discussef fecti
vecommuni cati
on
methods used i n E- Commer ce;Def i
ne mar ket segment s;
Examinemet hodsforreachi ngdifferenti
atingmarketsegment s;
Examine customerr elati
onshipl ife cycle as i
trelates t
o E-
Commer ce;Compar eadv erti
singmet hodsusedi nTr adit
ional
Commer ceandE-Commer ce;Namet headv ert
isi
ngoptions.
Week9 Pl
anningForEl ectr
onicCommer ce;Listsomei nternat
ional
i
ssuest
hat
mustbe
addressedf oron-l
ineinternati
onalsales;Listatleastthr
eepr os
andconsr egardi
ngEl ectroni
cSi gnatur
es.;Explainatleastfour
pri
nciples i nvolvi
ng I ntell
ectual Property and Copy ri
ghts.
;
Discussf reespeechi ssuesandt heInt
ernet.;Li
statleastthree
i
temst hatar erestri
ctedf oronlinecommer ce;Discussatleast
twoE- Pri
vacyi ssues.
Week10 Business-To-BusinessOnl ineSt r
ategi
es;Def i
neBusi ness-
to-
Busi
ness
mar ket i
ng;Exami ne st rategies used by busi nesses use t o
i
mpr ov e pur chasi ng,l ogist i
cs,and ot hersuppor tact ivi
ti
es;
DiscussEl ect roni cDat aI nterchange;Compar eEl ect roni cDat a
Interchange t echni ques and I nternett echni ques used i n E-
Commer ce;Def ine Suppl yChai n Management ;Exami ne why
businesses ar e Mov i
ng t o dat abase dr i
ven Suppl y Chai n;
Management Sy st ems;Exami net heef f
ect i
veuseofel ectronic
Por t
al sandMar ket places
Week11 Pay mentSy stemsForEl ect ronicCommer ce;Di scussel ectronic
pay menti ssues;Cont rastt he di fferente- pay mentopt i
ons. ;
Identifyon- linepay mentser vices;Expl ainact i
v i
tiesper formed
by a t r
ansact ion- processi ng ser vi
ce. ; Exami ne t he basi c
funct i
ons ofonl ine pay mentsy stems;Di scuss t he use of
pay mentcar dsi nel ectroni ccommer ce;Di scusst hehi st oryand
futureofel ectr oni ccash;Exami nehowel ectronicwal letswor k;
Exami netechnol ogi esusedwi thI nternetbyt hebanki ngi ndustry
Week12 Onl i
neAuct ions,Vi r
tualCommuni ti
es,AndWebPor t als;Def ine
Auct ions,Web Por tals and Vi rtualCommuni ties;Exami ne
Auct iontechni ques;Di scusst hedi ff
er encesbet weent hesev en
(7)maj orauct iont ypes;Di scusst headv antagesofel ectronic
auctions;Di scuss t he di sadv ant ages ofel ect ronic auct ions;
Identifyt he maj or obst acles of consumer accept ance of
electronic auct i
ons; Di scuss t he si gni f
icance of Vi r
tual
Communi ti
es
Week13 Electronic Commer ce Secur i
ty;Def ine and Di scuss secur ity
i
ssues sur roundi ng onl ine act i
v i
ties; Exami ne secur ity
techni ques f orsecur i
ng cl i
entcomput ers;Exami ne secur ity
techni quesusedf orsecur ingcommuni cationchannel sbet ween
comput ers;Exami ne secur ityt echni ques f orsecur ing ser ver
comput ers;Ev al uat e or gani zations t hatpr omot e secur i
tyf or
comput er,net wor k, andI nter net
Week14 Env i
ronmentofEl ectronicCommer ce:Legal ,Et hical,AndTax
Issues; Exami ne Laws t hat gov ern el ectroni c commer ce
activiti
es;Exami ne Laws t hatgov er nt hese of i nt ell
ectual
proper tybyonl inebusi nesses;Di scussOnl i
necr ime,t er r
ori
sm,

122
 andwar fare;Di scusset hicsi ssuest hatar i
sef orcompani es
conduct ing el ectronic commer ce; Exami ne t he conf li
cts
betweencompani es’desi r
et ocol l
ectandusedat aaboutt hei r
cust omer sandt hepr iv
acyr ight soft hosecust omer s;Discuss
i
ssues concer ning the t axes t hatar elevied on el ectronic
commer ceact i
viti
es;Discusst hei ncreasingpr essur ebySt ates
tor egulateandi ssuet axesbasedonE- Commer ce
Week15 WebSer v erHar dwareAndSof twar e;Exami net heequi pment
usedwi thWebser vers;Exami neanddi scusssof t
war epackages
forWeb ser vers;Di scussEmai lopt ions;Di scussSpam and
met hodsf orcont roll
ingSpam;Di scussI nternetandWebsi te
sof twarepackages
Week16 Elect r
onicCommer ceSof twar e;Ev aluat eWeb- host i
ngser vices;
Def inet hebasi cf unctionsofel ectroniccommer cesof t
war e;
Exami nef unct i
onsofel ect r
oni ccommer cesof tware;Exami ne
sof twareopt ionsf orsmal landmi dsi zebusi nesses;Exami ne
sof tware opt i
ons f ormi dsize t ol arge businesses;Exami ne
sof twareopt ionsf orlargebusi nessest hathav ean exi sti
ng
i
nf ormat iont echnology

RecommendedText s:
Laudon,C.K. ,&Tr aver,C.( 2014).IntroductiontoE- commer ce,(10th Editi
on).
Prent ice-Hal l
.
Turban,E.,Ki ng,D. ,&Lang,J.( 2010) .Introduct
iont oEl ect
r oni
cCommer ce,
(3rdEdition).NJ, USA: Prenti
ce-Hal l.
Qin,Z.( 2009) .Introduction to E- commer ce (Tsinghua Uni versi
ty Text s).
Spr inger .
Raydu.C.S.( 2009) .E-Commer ceE-Busi ness.Himal ayaPubl i
shingHouse.
Daniel
,I.( 2011) .E-commer ceGetI tRight!:EssentialStepbySt epGui def or
Sel li
ng&Mar ketingPr oductsOnl ine.Insi
derSecr ets,KeySt rat egies&
Pract icalTi ps -Si mpl i
fi
ed f orYourSt ar t
Up & Smal lBusi ness.
Neur oDigital
.

CourseTitl
e: Ret
ail
ing
CourseCode: COMC566
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

Cour seObject
ives:
Thegoaloft hiscour seist ointr
oducey out ot hest r
ategicper spectiv
eof
retai
lmar keti
ng managementand t o studyt hedy nami cand compet it
ive
natureoftheretaili
ndustry.Uponcompl etionoft hiscour se,student sshoul d
beabl eto:(i)Applyt hepr i
ncipl
es,pract i
ces,andconcept susedi nr etail
mar ketingmanagement ,(i
i)Describethecompl exnat ureandenv i
ronment
ofr etai
lmar keti
ng managementt ogetherwi tht he buy i
ng and sel l
ing of
goods,ser vces,andi
i deast othef i
nalconsumer ,(i
ii
)Under stand t he
conceptualandor ganizat
ionalaspectsoft her etailsector,incl
udingst rategic
planningandmanage menti nt her etailindust ry,(iv)Under standt hekey
elementsi nplanning,managi ng,andexecut i
ngt her etai
lmar ketingmi xas
123
theyrel
atetot heproduct,pri
ce,distr
ibut
ion,andpr omotion,and(v
)I denti
fy
the approaches to and gui del
i
nes used t o anal
yze and sol
ver etai
ler
s'
probl
emsandmakedeci sionsinretai
lorganizat
ions.

Week1 Ret ail

i
ng;
Week2&3 Ret ail
strategy:Creati
ngt hecompet i
ti
veAdv antages;
Week4 TheEnv ir
onmentofr etail
i
ngandDeci sion-Maki ngI
ssues;
Week5 Under standingandi dentify
ingthecustomer s;
Week6 Stor elocati
onandsi t
eEv aluat
ion;
Week7 Stor edesignandl ayout ;
Week8&9 Planni ngMer chandiseNeedsandMer chandi seBudgets;
Week9&10 Assor tmentPl anning,Buy i
ngandVendorRel at
ions;
Week11&12PricingMer chandise;
Week13&14Ret ail
Adv erti
sing;
Week15 Ret ail
selli
ng,salesPr omot i
on,andPubl i
cit
y;
Week16 TheVi rt
ualStoreandr etaildat
aBasedMar keti
ng

RecommendedText s:
Sorensen, H.(2009).Insidet heMindoft heShopper:TheSci enceofRetai
li
ng,
(1stEditi
on).FTPr ess.
Levy,M. ,&Wei tz,B.( 2011) .Ret
ail
ingManagement ,(8th Edit
ion)
.McGr aw-
Hill
/Irwin.
Schroeder ,C.L.( 2007) . Special
tyShopRet ail
ing:Everyt
hi ngYouNeedt o
Knowt oRunYourOwnSt ore,3rdEdi
( ti
on).Wil
ey.
Fi
sher,M. ,&Raman,A.( 2010) .TheNewSci enceofRet ail
ing:HowAnal yti
cs
Are Tr ansforming t he Supply Chain and Impr oving Perf
ormance,
Har vardBusinessRev i
ewPr ess.
Hasty,R.,&Rear don, (
1997) .Retai
lManagement .NewYor k:McGr aw-Hi
ll
.

CourseTitl
e: AgriBusi
nessMar
ket
ing
CourseCode: COMC567
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObjectives:
To learn how t he agri
business mar keti
ng system f unct
ions,cov er
ing
oper
ationsinvolvedinthemov ementofagr i
cul
tur
alcommodi ti
esf r
om farmer
toconsumer ,includi
ngt heessentialmar keti
ngfuncti
onsofbuy i
ng/sell
i
ng,
tr
ansportat
ion,storage,pri
cing,st
andardizati
on,marketintel
li
gence,andr i
sk
bear
ing.

Week1-
4 Mar ketingDi mensi onsandMar ketCompet i
ti
on,Descr i
beand
anal yzet hegener alfuncti
onsandt hecompet it
iveenv i
ronment
i
nwhi chf arm commodi t
iesbecomeconsumpt i
onpr oducts.
Week5-
8 ConsumerMar kets,Under st
andt hecharacterist
ics,structure,
and ev olut
ionoft hedomest icandi nternati
onalmar ket sfor
food/ agricult
uralproducts.
Week9-
11 PricingandExchangeSy st
ems, Analyzetheeconomi cpri
nciples
thatgui de mar keti
ng activi
ti
es ( atindustryand f i
rm l evel
s)
i
ncl udingpr i
cedet erminati
onandr i
skmanagement
124
Week12-
16 Market
ingChannels,Compar
et hef i
rm speci
fi
cmar ket
ingand
pr
ocurement al
ternati
ves f
or producers, producer groups,
pr
ocessors,
wholesaler
sandret
ail
ers.

RecommendedText s:
Rhodes,V.J. ,Dauve,J.L. ,&Par cell
,J.L.,(
2006).TheAgr i
cult
uralMar keti
ng
System, 6thEdi
( ti
on).Arizona: Hol
combHat haway .
Kohls,
R.L.,&Uhl ,J.N.( 2001)Mar keti
ngofAgri
culturalProducts,9thEdi
( t
ion).
Prentice-Hall.
Ri
cketts,C.,& Ri cketts,K.G.( 2008) Agr
ibusiness Fundament al
s and
Applications,(2ndEdit
ion).DelmarCengageLear ni
ng.
Barnar
d,F.L.( 2012).AgribusinessManagement ,(4thEdit
ion).Routl
edge.

CourseTitl
e: Phar
maMarket
ing
CourseCode: COMC568
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObj ectives:
Thiscour sef ocuseson t heor ganizational,management ,and technol ogy
i
ssuesandconsi derati
onsr elatedtot hesal esandmar ket
ingfuncti
onoft he
pharmaceut i
cali ndustr
yasoneofi tspr i
nci palboundar y-
spanni
ngf unctions.
This course wi lluse l i
terat ure on phar maceut icalsales and mar keting
busi
nessappr oachesandi nf ormat i
ont echnol ogiesthatdri
veorsuppor tsales
andmar keti
ngpl ansaswel lasi nformat ionandknowl edgemanagement
consi
derationst hatdr i
vecompet it
ivedi sti
nct i
veness.Thi scoursewi llalso
expl
oret her ealandpot ent i
ali nformat i
onandknowl edgel i
nkagesbet ween
thesalesandmar keti
ngfunct ionandt hedi scov ery,pr
oductdevelopmentand
supplychainf unctionsofthephar maceut icalindustry.

Week1&2 Compet ing I n t he Phar maceut ical Mar ketpl ace, I ndustry
chall
enges, Thecompet i
ti
velandscape, Themar ket s;
Week3 Logistics ManagementConcept s,Plan,Sour ce,Make,Sel l
,
Deli
v er,I ntroducing t he SCOR Model ,Adapt i
ng SCOR as a
Context ual Model fort hiscourse;
Week4&5 Suppl y Chai n Management Concept s, Rel ev ance To
ManagementPr act ice,Managi ngUncer tainty,SCM St rategi
es
andBestPr actices;
Week6&7 Phar maceut i
calMar ket i
ng -PLAN,Thephar maceut i
calv al
ue
chain,Phar maceut icalmar keting concept s,Phar maceut i
cal
MarketResear ch,Rev iewofPhar maceuti
calMar ketingAnal ysis
fr
amewor ks, e.
g.,pr oductcompet i
ti
v ef
orcesanal ysis;
Week8&9 Logi sticsandThePhar maceuticalSupplyChai n,Sour ce,make
and di stribute,Suppl ierst r
ategies,Cl i
nicalt ri
alsuppl ychai n
management ,Vendormanagement ,Organizat i
onal Model s,
Week10 Packagi ngconsi der ations,ProductCount er f
eiti
ng;
Week11&12Actualizing The Phar maceut i
calMar keting Funct ion -SELL,
Pharmaceut i
cal Salesr ol
es,Physi ci
anDet ail
ing;
Week13&14LogisticsManagementTechnol ogies–PLAN,SOURCE,MAKE,
125
 SELLandDI STRIBUTE,Maj orSCM Appl icati
ons,e-Market i
ng;
SFA and CRM, Suppl y Chain Collaborati
on, RFID and
Pharmaceuti
calDist
ributi
on;
Week15&16Pharmaceuti
calLegalandEthicalConsi
derations-Plan,
Sel lAnd
Dist
ri
bute,Prescr
ipt
ionDr ugMar ket
ingAct( PDMA),Phy sici
an
Detai
li
ng,PhRMA Et hicalCodes,Of f
-LabelRepr esentations,
ProductPedi
greeTracking

RecommendedText s:
Smith,C.M.( 1991). PharmaceuticalMar keti
ng:St r
ategy and Cases.
Binghamt on, NY:CRCPr ess.
Smith,C.M.( 2002).Pharmaceut i
calMar ket
ing:Pri
nciples,Envi
ronment ,and
Practice.Binghamt on,NY:Taylor&Francis.
Ding, Min, El i
ashber g, Jehoshua, Stremersch, Stefan. (Eds.)
.( 2013) .
Innovat i
onandMar keti
ngint hePhar maceuticalIndustr
y:Emer gi
ng
Practices,Research,andPol i
cies.Spri
nger.
RossMul lner,R.(2005).PharmaceuticalMarketi
ng.Bradford,UK:Pearson.
DevS.Pat hak,S.D. ,Escovit
z,A.,& Kucukarslan,S.( 1992).Promotionof
Phar maceut i
cals:I
ssues,Trends,Opti
ons.Taylor&Fr anci
s.

CourseTit
le: Market
ingCommuni
cat
ions
CourseTit
le: COMC569
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

Cour seObj ecti

v es:
Thi scour se explor es t he concept s ofi nt egr ation acr oss al lpr omot i
onal
platfor ms,onl ine and of f,and t eaches st udent st he necessar yski l
lst o
dev elopacohesi ve,impact fulmar ketingcommuni cationspl an.Pr i
mar yf ocus
areas i nclude t he pl anni ng pr ocess, t ar get audi ence i dent i
fication,
dev elopmentoft hecr eativemessage,andef fectivemedi asel ection.Cour se
i
ncl udesi n-
serv i
cecomponent .Uponsuccessf ulcompl et
ionoft hi scour se,
thest udentwi llhav er eliablydemonst rat
edt heabi lit
yt oev al
uat emar ket i
ng
communi cations’r olei nt hemar ket i
ngmi x,t akingi nt oaccountt hespeci fi
c
functions ofconsumerbehav i
ourand r esear ch int he pl anni ng ofan
i
nt egrat ed mar ket i
ng communi cat i
ons campai gn.To pr epar e onl i
ne and
offli
ne adv erti
sement s,publ icr elati
ons,and sal es pr omot i
on mat erial
s
consi der ingbot hcl ientr equi rement sandbudgetl i
mi tati
ons.Todet ermi ne
effective and ef ficientmedi a pl acementf ormar keting communi cations
messages.To demonst r
ate under standing oft he r elationship bet ween
mar ket i
ngcommuni cat i
onsandbr andingst r ategy .Todet ermi neappr opr i
ate
segment at i
onandposi t
ioningst r
at egiesfort hedev elopmentofani nt
egr ated
mar ket i
ngcommuni cat i
onspl an.

Week1&2 I
ntegratedMarketi
ngCommunicat
ions(
IMC)pr
ocess
Week3&4 I
MCpl anni
ng
Week5&6 Segment at
ionandtar
geti
ng
Week7 Positi
oning
Week8&9 Str
ategicbranddevel
opment
Week10 Sett
ingobjecti
ves

126
Week11&12Medi
abuyi
ng
Week13&14Cr
eati
ngmarket
ingcommunicat
ionsmessages
Week15&16Pr
epari
ngI
MCpl anforacommunitynon-
prof
it

RecommendedText s:
Eagle, L., Dahl , S. , Czar necka, B. , & Ll oyd, J. ( 2014) . Mar ket i
ng
Communi cat i
ons.Rout ledge.
Dahlen, M.,Lange, F.,&Smi th, T.(2009) .Mar keti
ngCommuni cations:ABr and
Narrati
veAppr oach.NJ, USA: Wi l
ey.
Percy,L.(2014) .Strategi
cI ntegr at
edMar keti
ngCommuni cat ions.Rout ledge.
Belch,E.G. ,&Bel ch,A.M.( 2014) .Adv ert
isi
ngandPr omot ion:AnI ntegr ated
t
h
MarketingCommuni cat ionsPer spective,(10 Edi t
ion) .Greensbur g, PA,
USA: McGr aw- Hil
lPr ofessi onal.
Clow,E.K. ,& Baack,E. D.( 2013) .Integrated Adv erti
sing,Pr omot ion,and
MarketingCommuni cat ions,6thEdi ti
on.NJ, USA: Prent ice-Hal l
.
Jaber,M. Y. ( 2011) .Inv entor yManagement : Non- classicalVi ews. Boca
Raton:Rout ledge.
GeorgeE.Bel ch,E.G. ,Bel ch,A.M. ,&Pur ani,K.(9thEditi
on/Speci alI ndian
Edit
ion). Adv ert
ising and Pr omot ion: An I ntegr ated Mar ket i
ng
Communi cat i
onsPer spect ive.McGr aw- Hil
l.

CourseTitl
e: Br
andi
ngandCul
tur
e
CourseCode: COMC672
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

Cour seObjectives:
Thiscourseai mst oi ntroducest udentstot hemaj orconcept sandpr acti
ces
ofcr oss-
culturaldesignappl iedtot hedev elopmentofbr andi denti
ti
esf ora
globalmar ket.Af t
ersuccessf ull
ycompl eti
ngt hiscourse,studentsshouldbe
ablet o:(i
)ar t
iculat
et heconcept sofgl obalbr andi denti
ty,cross-cul
tur al
values and aest het i
cs,and desi gn st rategy ;(ii
) appr opri
atel
y sel ect
met hodol
ogi est oev aluatet hev al
ues,aest hetics,andsemi ot
icsofcul t
ur es
andbr ands;( i
i
i)adaptt heelement sofbr andi dent i
tytoagl obalcontext;and
(i
v)dev el
opabr andident i
tystrat
egyappr opriatet oacross-cult
uralcontext.

Week1&2 Intr
oduct i
on,Backgr ound and hist or
yofbr anding,Di fference
between pr oductand br and,Aims ofa br and,Cul t
ure and
society
, Char acteri
sticsofcul t
ure,Consumerculture.
Week3&4 Bui ldi
ng r elati
onshi pst hrough brands,Brand identityand i t
s
associations,Ty pesofr elati
onships,Whatmakesbr andsgr eat
globall
y.
Week5&7 Br and aest heti
cs/ el ement s,Br and name,Br and l ogo and
symbol ,Br andsl ogan,j i
ngles,rhymes,Brandpackagi ng,Br and
coloranddesi gn,Resear chpaperr egardi
nglogor edesign, Brand
equity
.
Week8 Whybr andmat terstocust omer sandt of
ir
ms.
Week9&11 Cultur
aldi ff
erencesi mpact i
ngbr ands,Globalcompani esand
their st rategies, I nternati
onal br andi
ng, St andardization,
Adaptation, Resear chpaperr egardingcul
turaldi
fferences.

127
Week12 Brandequit
y,Fir
stper
specti
ve,Secondperspect
ive.
Week13&14 Thebiggestbrandi
ngmistakes,Whybrandsfail
,Cult
uref
ail
ures,
Bi
ggestloopholesbycompanies.
Week15&16 Present
ati
on

RecommendedText s:
Torell
i,C.J.( 2013) .Gl obalizat i
on,Cul ture,andBr andi
ng:How t oLev er
age
CulturalEqui tyf orBui ldingIconi cBr andsi ntheEr aofGl obalizat
ion.
Palgrav eMcMi ll
an.
Bri
tton,M.( 2015) .Yout hNat i
on:Bui ldingRemar kableBr andsi naYout h-
DrivenCul ture,(1stEdi tion).Wi l
ey.
Hatch,M.J. ,&Schul tz,M.( 2008) .Taki ngBr andIniti
ati
v e:How Compani es
CanAl i
gnSt rategy ,Cul ture,andI dent i
tyThroughCor porateBranding,
(1stEditi
on) .Jossey -
Bass.
Gelder,S.V.( 2005) .Gl obalBr andSt rategy:Unl ocki
ngBr andPot enti
alAcross
Count ri
es, CulturesandMar kets.KoganPageBusi nessBooks.
Holt,D.B.( 2004) .How Br andsBecomeI cons:ThePr inciplesofCul t
ur al
Branding. Harv r
dBusi nessRev i
ewPr ess.
Kell
er,K.L.( 2007) .BestPr act iceCasesi nBr anding,(3rd Editi
on).Pearson
Educat i
on.
Cli
fton,R.(2009) .Br andsandbr anding.Wi l
ey .
Underhill
,P.( 2008) .WhyWeBuy :TheSci enceofShoppi ng-updatedand
Rev i
sedf ort heI nternet ,theGl obalConsumer ,andBey ond.Simon&
Schust er.

CourseTitl
e: Adver
ti
sing
CourseCode: COMC673
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObj ectiv
es:
Advert
isi
ngi sdesignedasani ntroduct
iontothef i
eldofi nt
egrat
edmar keti
ng
communi cations( I
MC) .Theemphasi sisont heuseofcommuni cati
ont o
meetmar keting objecti
ves,includi
ng butnotl imited to adverti
sing.This
coursewillprovideabr oadov erviewofmanyar east hatpertai
ntomar keti
ng
communi cation.Speci alattention wil
lbe pl aced on under standing the
consumeri nor dertocommuni catebett
er.Alt
houghcr eati
veissueswi llbe
examined,thisisprimaril
yamanagement ,notacr eat
ive,course.

Week1&2 Intr
oduct i
on, Adv ertisi
ng: Def i
nit
ion, f unctions and
classif
icat ions,Theev oluti
onofmoder nadv ert
ising,Adv erti
sing
and t he soci al,et hicaland l egalissues,The adv erti
sing
business:Thecompany ’
sowndepar tment,Adver ti
singagenci es
andt hemedi a.
Week3&4 Themar ket i
ngmi xandadv ert
isi
ng,Adv ert
isi
ngandt heproduct,
Adv ert
isingandt hepr ice,Advert
isingandt hepl ace,Adv erti
sing
andt hepr omot ion.
Week5&6 The adv erti
sing r esearch st ages, Adv ertisi
ng st rategy
determi nat i
on,Conceptdev el
opmentandt est
ing,Test ingand
evaluationofadv ert
ising.

128
Week7&8 Copy writi
ngandadv er
tisingst r
ategy ,Message st rategy:
The pr oductmar keti
ng f actsf orcopy wr i
ter
s,Copyplatf
orm,
Objecti
v esofcr eativecopy ,Thest ructureofcopy ,Howtowr it
e
eff
ectivecopy ,Commonpi t
fal
lsandcopy wr i
ti
ng.
Week9&10 Desi gning t he adv er
ti
si ng,The adv ert
isementl ayout
s,The
designpr inciples.Thef eat uresoft hebestl ayoutdesi
gn.
Week11&13 Medi a pl anning and sel ecti
on,Rol e ofmedi ai n marketi
ng
fr
amewor k, Def ining medi a obj ecti
ves, Dev el
opi
ng medi a
str
ategies, Medi asel ectionandschedul i
ng.
Week14&16 Adverti
si ng medi a,Pr i
ntmedi a:Newspaper sand magazi nes,
El
ect r
oni c medi a:Tel ev i
sion,r adio and l imit
ati
ons ofcable,
Dir
ectmai landt hecr eat i
vemi x,Out -
of-homemedi a,Transit
adverti
sing, Cust omerRel ationshipManagement

RecommendedText s:
Hoffman,B.( 2012).101Cont rari
anIdeasAboutAdv erti
sing.Hoffman/Lewi s.
Sol
omon,R.( 2008).TheAr tofCl i
entServi
ce:58Thi ngsEv eryAdverti
sing&
Mar keting Pr ofessional Should Know,( Rev i
sed Edi t
ion)
. Kapl an
Publishing.
Ogli
vy,D.(
2012) .Conf essionsofanAdv erti
singMan.Sout hbankPubli
shi ng.
rd
Fel
ton,G.(2013) .Adv ert
isi
ng:ConceptandCopy ,(3 Edi ti
on).W.W.Nor ton&
Co.
Bovee&Ar ens.( Lat
estEdi ti
on) .ContemporaryAdver ti
sing.I
rwinInc.
Bovee,Thi
ll,Dovel,&Woo.( LatestEditi
on).Adver
t i
singExcel l
ence.McGr aw-
Hil
l
.

CourseTitl
e: ConsumerMar
ket
ing
CourseCode: COMC674
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

Cour seObj ecti

ves:
Mar keti
ngi snotj ustsel li
ngoradv erti
sing.Itisar i
gorous,di
sci
pli
nedscience
thatappl iesar easonedf ramewor kt ot heselect ionoftargetmar ket
sand
consumer s.Inthiscour seweseekt ointroducet ost udent
sthekeyideasand
phenomena,especi all
yt hecor et hemeofdel i
v eringbenefi
tstocust omers
anddev elopst udent s’skil
lsinunder standingoft heneedsofconsumer sto
make ef f
ect i
ve communi cation wi t
ht hem.Fami li
ari
ze st
udents wit
ht he
tacti
csoft hemar ketingt oinfluenceorper suadeconsumer sinmaki ngthei
r
buyingdeci si
ons.Att heendoft hiscour sest udent sshouldbeabl eto:(i
)
compar eandcont rastdi ff
erentper spect i
vestoper suadeconsumerbehav i
or
tomakeul t
imat ebuy i
ngdeci sion;(i
i)appl ytheoriesofconsumerbehav i
orto
i
dent if
yf utureneedsofconsumer sandr ecogni zet r
endsbasedoncur r
ent
researchr elatedt oconsumerbehav ior;and( ii
i)anal yzethechall
engesthat
mightbeposedbyt heconsumer soff uture.

Week1 Marketingi
nev aluat
ion
st
Week2&3 The21 cent uryconsumer..
.thenewreal
i
ties
Week4&5 Tar
getingconsumeri ntheer
aofinfor
mati
ont echnol
ogy
Week6 Word-of-mouthinfl
uence

129
Week7 Wor d-
of-mouthmar k et
ingtechni
ques
Week8&9 Rol eofsocialmedi a
Week10 Vi
ral &l
ivebuz zmar keti
ngtechniques
Week11&12 Caringandlisteningt othepotenti
alconsumer
s
Week12&13 Cultur
al,et
hnic, andr el
i
giousinfl
uenceonmarket
ing
Week14 Consumeroft hef uture
Week15 Presentati
onsbyst udents
Week16 Revisi
onandFi nalEx am

RecommendedText s:
Ki
mmel ,J.A.( 2010).Connect ing Wi t
h Consumer s:Mar ket
ing ForNew
Mar ket placeReal i
ti
es.Oxf or dUni ver
sityPr ess.
Wil
lcox,M.( 2015) .The Busi ness ofChoi ce:Mar keting to Consumers'
I
nst inct s,(1stEditi
on).Pear sonFTPr ess.
Revell
a,A.( 2015) .BuyerPer sonas:Howt oGai nI nsighti ntoyourCustomer'
s
Expect ations,Aligny ourMar ketingSt rategi es,andWi nMor eBusi
ness,
(1stEdi tion).Wiley.
Hemann,C. ,&Bur bar
y,K.( 2013) .Di git
alMar ket i
ngAnal yti
cs:MakingSense
st
ofConsumerDat ai naDi gitalWor ld,(1 Edi ti
on) .QuePubl ishi
ng.
Dooley,R.( 2011) .Br ainfl
uence:100 Way st o Per suade and Conv i
nce
st
Consumer swi t
hNeur omar keting,(1 Edi ti
on) .Wi ley.
David&Al bert, (1998).ConsumerBehav i
or.
McGr aw- Hill
.
Bri
tt
on, M.( 2015) .Yout hNat ion:Bui l
dingRemar kabl eBr andsi naYouth-
st
Dri
venCul ture, (1 Edition).Wi l
ey.

CourseTitl
e: Int
ernat
ionalMar
ket
ing
CourseCode: COMC675
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

Cour seObj ect iv

es:
Thiscour sepr ov i
desapr acti
calov ervi
ewoft hekeyel ementsofi nternational
mar ketingandi ssuesbusi nessesf acewhenent eri
ngandoper atingi nf oreign
mar kets.Thecour seisdesi gnedt opr ovi
dest udentswi t
hanoppor t
unityt o
synthesi ze and appl y exist
ing mar keti
ng knowl edge. Speci fi
c cour se
objectives i nclude:( i
)t o gain an under standing oft he exter nali ssues
aff
ect ing i nternati
onal mar keting act iv
iti
es i ncl
uding t he economi c,
social/culturalandpol i
ti
cal/l
egalenv ir
onment s;(i
i)tobeabl etoi dentifyand
assessgl obalmar keti
ngoppor tuniti
esintheinternati
onalmar ketpl ace;(ii
i)to
gainexper iencei ndev el
opingi nternati
onalmar keti
ngst r
ategies;and( i
v)t o
under standt hepr ocessofi mpl ement i
nggl obalmar keti
ngst rat egiesand
adapt i
ngmar ketingacti
vit
iestospeci fi
cmar ketneeds.

Week1 I
ntroducti
on,MeaningofI nternat
ionalmar keti
ng,I
mpor tanceof
I
nternati
onaltr
ade,Opport
uni t
iesandChal lengesofI nt
ernati
onal
Marketi
ng
Week2&3 I
nternati
onalTradeandPak istan,Emer genceofGl obalDivisi
on,
I
nstit
uti
onsaf f
ecti
ngInt
ernationalTrade,(WTO,I MF,Wor l
dBank,
SAARC,Ot her Regi
onalI nstit
uti
ons). The Cur rent Pak i
stan

130
 InternationalTr adePosi t
ion, I
mpactofI nt ernat ionalTr adeonPak
Economy ,Theef fectofi nt ernat ionalt rade,and t heef fectof
International Invest ment .
Week4 InternationalEconomi cEnv ironment ,Mar ketChar act eristicsl i
ke
popul ati
on,i nf r
ast ruct ure,Geogr aphyandf orei gni nv ol vementi n
theEconomy .Impactoft heEconomi cEnv ironmentonSoci al
Dev elopment .
Week5 Internationall egaland pol iti
calenv ironment ,Home Count ry
Pol i
ti
cal &l egal env ironment ,embar goesandsanct i
on, ex portand
i
mpor tcont rol.
Week6 HostCount rypol itical&Legalenv ir
onment ,pol i
ti
calact ionand
risk,legaldi fferencesandr estrai ntsinf luencepol iticsandl aws.
Internationalenv i
ronment ,Int ernat ionalpol it
icsandi nt ernat i
onal
l
aw.
Week7&8 I nternationalcul tur alenv ir
onment ,Def initi
on and el ement s of
culturel ounge non- verball anguage,r el i
gion,v alues,at t
it
ude,
manner ,cost umes,mat erialel ement s,est at es,educat ion and
socialinst i
tut i
ons,Sour cesofcul turalk nowl edge,cul tur alani ses
andt het raini ngchal l
enge.
Week9 Ex portpr ocess,Mot i
vations t oi nternat ionaliz e,Pr oact ive and
reactive. Change agent ,i nter nal and ex ter nal, st ages of
i
nt ernati
onal ization.
Week10&11 Secondar yi nt ernationalmar ketingr esear ch, Def i
nitionandl i
nking
decision and l ink ing r esear ch t o deci sion maki ng pr ocess.
Di f
ferentiatingbet weeni nter national anddomest icresear ch.
Week12&13 Internationalcommuni cat i
ons,The mar keting communi cation
forces, I nter national negot iation, Mar keting communi cation
st r
ategic, Communi cationt ool s.
Week14 International channel s of di stribution. Channel s st ructure,
Channel s desi gn, Sel ect i
on of i nter medi ari
es, Channel s
management
Week15&16 Licensing,Fr anchi si ng,and ex porti nter medi ates,Li censi ng,
Regul ati
onofl i
censi ng,Pr i
nci pal issuesi nnegot iati
ng, Franchi sing,
Facilit
atingi nt ermedi ar
ies

RecommendedText s:
Gil
li
gan,C. ,& Hi r
d,M.( 2013). I nternati
onalMar keting:St r
ategy and
Management .Routledge.
CzinkotaM.R. ,&Ronkai nen, A.R.( 2012).Internati
onalMar ket i
ng,(10thEdit
ion)
.
South-West er
nCol legePubl ishers.
MichaelR.C. &IlkkaA.R.( 2012).Internat
ionalMar keting, 8thEdi
( t
ion).McGr aw-
Hill
.
Cateroa,P.,
&Gr aham,J. (2012). I
nternati
onal Mar keting, 16thEdi
( t
ion).McGr aw-
Hill
/I
rwin.
Cl
ar k
e, G.
,&Wi lson,I.(
2009) . I
nter
nat i
onal Market i
ng, (1stEdition).
McGr aw-Hil
l.
st
Baack ,
D. W.(2012) .I
nternationalMar keti
ng, (1 Edi t
ion) .SagePubl i
cations.

CourseTit
le: Market
ingFi
nanci
alSer
vice
CourseCode: COMC676
Credi
tHours: 03

131
Tot
alWeeks : 16
Tot
alHour
s : 48

Cour seObj ect i

ves:
Theobj ecti
v eoft hiscoursei st of ami l
iari
zet heappl icantswi tht hebasi c
concept s,scope and appl i
cati
on off i
nancialser vi
ces mar keti
ng i nt he
corpor atearena.I nformationondev elopingt hemar ket
ingmi x,dist
ributionof
product sandl ogisti
csmanagementi scov ered.Pr i
mar i
lyt hi
scour seai mst o
provideani n-depthappr eciati
onandunder standingoft heuni quechal l
enges
i
nher enti nmanagi nganddel iveringqual ityserv i
ces.Af tert hesuccessf ul
compl etionoft hiscour se,parti
ci pant swi llbeabl et ohav eknowl edgeand
under standingof :(i)Marketing,i
t sphi losophyandsi gnificance( i
i)the4P’ s–
Product ,Price,Pl aceandPr omot ionoConceptofSer v i
cesMar ket i
ng,(iii
)
emer gingt rendsandchal l
engesofgl obalmar kets,(i
v )soci alandet hical
i
ssuesi nMar ket i
ng.Mor eov er,
thest udent swi l
lbeabl et o:(i
)under standthe
scope ofand dev elop effect
ive mar keti
ng st rat
egies and pr ogr ams f or
fi
nanci alser vices,and ( i
i)ef fectively ut i
li
ze t he concept s ofCRM f or
mar ketingsuccess.

Week1&2 I
nt r
oduct i
ont oMar keti
ngandt hekeyMar keti
ngconcepts
Week3&4 Mar ketingPl anning
Week4&5 TheSt r
at egicMar keti
ngPr ocess
Week6 TheDev elopmentofsi tuati
onal analy
sis
Week7 Set t
ing goal s and obj ectives and i dentify
ing str
ategi
es and
tactics
Week8 Consumerandor ganizational buyingbehav ior
Week9 Mar ketingr esear chandmar ketinginformationsystem
Week10 Segment ationandposi ti
oningst r
ategies
Week11&12Pr oductst rategyandnewpr oductdev elopment
Week13&14Pr i
cingst rategy
Week15 Di stributionSt r
ategy;Phy sicaldistri
bution
Week16 Pr omot ionst rat
egy :Personal selli
ng

RecommendedText s:
Ennew,C. ,Wat ki
ns,T. ,& Wr i
ght ,M.( Eds. ).( 1995) .Mar keting Fi nancial
Services.Rout ledge.
Estel
ami ,H.( 2012).Mar ket ing Fi nancialSer vices,( 2ndEditi
on) .Dog Ear
Publishi ng,LLC.
Nagdeman,J.( 2009) . The Pr ofessional '
s Gui de t o Fi nanci alSer vi
ces
Mar keting:Bi te-Si
zedI nsight sforCr eatingEf fectiveAppr oaches.Wi l
ey.
Jackson,J.( 2014) .The Mar keting Handbook f orFi nancialAdv i
sors:A
Conci se,Act i
onabl eGui def orMar ketingy ourPr act i
ce.Cr eateSpace
IndependentPubl ishingPl atform.
Farquhar,J.,&Mei dan,A.( 2010) .Mar keti
ngFi nanci alSer vices,( 2ndEdit
ion).
Palgrav eMacmi ll
an.
Harri
son,H.( 2000) .Fi nanci alSer vi
ces Mar ket i
ng.UK: Pearson Educat i
on
Publishi ng.
Pezzull
o,M.A.( 1998) ,Mar ket i
ngFi nancialSer vices.USA:Amer i
canBanker s
Associ at i
on.
McGoul dri
ck, P.J.andGr eenl and, S.J.( 1994) .Ret ali
ngof Fi nancialSer vi
ces.
England: McGr aw-HillBookCompany .
Meidan,A.( 1996) .Mar ketingofFi nancialSer v i
ces.Gr eatBr i
tain:Macmi ll
an

132
 Pr
essLt
d.

CourseTitl
e: Expor
tManagementandMar
ket
ing
CourseCode: COMC677
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

Cour seObj ect ives:

Inter nationalMar ket
ing isconcer ned wi t
ht hemanagementofmar keting
activ it
iesacr osscount ri
es.Si ncet hei nternationalpenet r
ationofmar kets
abr oad ar e mor e and mor ei mper ative,t he mai n goalofi nternational
mar ketingi st hecommer cializationofaf i
rmspr oductsandser vi
cesout side
i
t shomemar ket.Thi scour set acklest hemai npr oblemsofi nternational
mar keting,whi chi stheunfami l
iarityofamanagerwi t
hf oreignmar ketsand
the i nternat i
onal v ariet
y of nat i
onal env i
ronment s whi ch deters t he
straight forwar duset hedomest i
cmar ket i
ngst rat egyabr oad.Inthiscour se
student swi lldiscussv ari
ousst r
at egiest hathel pt heinternati
onalmar ketert o
copewi tht hei nternati
onalv aryingmar ketcont ext s.Thecour seemphasi zes
expor t
ingasaf orei
gnmar ketent r
ymodebutnon- expor tmodesar eal so
discussed.

Week1&2 Global i
zationofMar kets;Gl obaliz
ationdr i
versandmar keti
ng
i
mper ati
ve; Global Mar ketEnv ir
onment ;
Week3&4 Gl obalMar ket i
ngResear ch;For eignmar ketassessment ;Cr oss-
cultureresear ch;
Week5 Global Mar keting St rategies; Regi onal r esponsiv
eness v s.
Standar di
zat ion;Globalsegment s,posi t
ioning;CountryofOr i
gin
effects;
Week6&7 Gl obalMar ketEnt rySt r
ategies;Choosi ngt hemodeofent r
y;
Expor tentrymodes; Franchising;
Week8&9 Gl obalPr oductPol icyDeci sions;Gl obalpr oductdev el
opment ;
Global Brandi ngst rategy;Imitati
onst rategies;
Week10&11GlobalPr i
cing;Coor di
nat i
ng nat i
onalpr i
ces;Tr ansferPr i
cing;
Ant i
-Dumpi ng;
Week12&13GlobalCommuni cationandAdv erti
sing;Adv ert
isi
ng& cul ture;
Standar di
zat ionv s.adapt ati
on;
Week14-
16 Expor tManagement ;Expor torder;Fi nancingandmet hodsof
pay ment ;Phy sicaldistri
bution

RecommendedText s:
Albaum,S.G. ,Albaum,G. ,& Duerr,E.(2008).I nternati
onalMar ketingand
ExportManagement .Fi
nancialTi
mesPr ent ice-Hall.
Zou,S.,Kim,D.,&Cav usgi l
,T.S.(2009).Expor tMar ket i
ngStrat
egy :Tact ics
andSkill
sThatWor k.Busi
nessExper tPress.
Branch,E.A.( 1990).El ement s ofExpor tMar keting and Management .
ChapmanandHal l.
Kotabe,M.&Hel sen,K.( 2007),GlobalMar ket
ingManagement ,(4th Editi
on).
JohnWi l
ey.
L.
F.Wal ls,L.F.,& Dul at,K.B.(1996) .Exporting:Fr om St
artt o Fi nance.
Greensbur g,PA, USA:McGr aw-Hil
l.

133
Albaum,G.,
Duerr
,E.
,&St randskov,J.,(
2005).I
nter
nat
ionalMar
ket
ingand
ExportManagement
,(5thEdit
ion).Prent
ice-Hal
l.

CourseTitl
e: Whol
esal
ing
CourseCode: COMC678
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObj ecti
ves:
Understandingtherol
esofv ari
ouschannelmember splayint hedistribut
ion
channeli si mport
antfort he students ofmar ket
ing.Whol esal e,bei ng an
i
mpor tantelementofchannelisimportantast heproduct spassingt hr
ought his
part
icularentit
yareusuallypushed.Thecour secov erstheissuesar isingin
sett
ingofasmoot hvert
icalsyst
em aswel last hehorizont
alsy stem.St udents
wil
lhav e hands on knowledge ofwhol esalet er
ritory management ,t i
me
managementandact i
vi
tymanagementaf t
ert hecompl eti
onoft hecour se.

Week1 Whati s Whol esal i

ng,Why Whol esaling,Why does i twor k,
Mar ketDomi nat i
on,
Week2&3 Ov erv iew, Ov er comi ngObst acles,Mi ndset ,Ti
me, Tak estoomuch
ti
me, Notenoughdeal s,
Week4&5 Wor kingwi thpl ayers,Fi ndingTar getMar ket,Howt of indli
sti
ngs
onthemar ket,
Week6 Buil
di ngbuy ers’l ist
s,How t of i
ndbuy ers,Teami ngwi thother
whol esal ers,Cr eatingadat abase, LeadSheet .
Week7&8 Qual ify i
ng a l ead,Set ting up an of fering system,Get ti
ng the
agent sr eadyt ol aunch, Goingdi gi
tal
Week9 TheBegi nning, Real relationships,Thepowerofconf idence,
Week10&11 Terri
tor yManagement , Geogr aphi
cal issues,
Week12 ActivityManagement ,
Week13 Goal Set ting
Week14 ValueAspect s, Int hemi ndofcust omer ,Thev al
ueladder
Week15 Communi cation
Week16 Global concer nsi nthewhol esali
ng.

RecommendedText :
Shore,R.(2013) .Br ot
herhood oft heBag,A Whol esaler'
sHandbook,( 1st
Edi
ti
on) .ShorespeakLLC.
Zinman,D.( 2008).Successf ulWhol esali
ng:ATr aini
ngPr ogram OnTer ri
tor
y
Management And Techni calSal es Skil
ls For Fi nancialSer vi
ces
Wholesalers,(2ndEdition).LI
CPubl ishi
ng.
Lane,M.E.( 2013).How t oBecomeAWhol esaleMi l
lionaire.Creat eSpace
I
ndependentPubl ishingPl at
form.
Karasi
k,P.,&Smi t
h, L.(2006) .MasteringTheAr tofWhol esaling,(1stEdi
ti
on).
TheWhol esalerInst i
tute.
Herndon,T.(2012) .TheI nsider'
sGui detoRev er
seWhol esali
ng.

134
CourseTit
le:Ser
viceI
ndust
ryManagement
CourseTit
le: COMC682
Credi
tHours: 03
TotalWeeks: 16
TotalHour
s: 48

CourseObj ecti
ves:
Thisunitprovidesani nsi ghtintothedet ai
lsofmanagi ngser vi
cesi ndustry.
The pits and f all
s associ ated witht he industry havi
ng i nt
angi ble and
i
nseparableout putbyt heor gani
zati
ons.Af tersuccessfulcompl etionoft he
course the st udent wi llbe abl et o:( i) appreci
atet he or ganizati
onal
si
gnifi
cance ofmanagi ng the service encount erto achievei nternaland
exter
nalcust omersat isf act
ion,(ii
)under stand thedimensi onsofser vi
ce
growthandexpansi onbot hdomest i
cal
lyandi nternat
ional
ly,and( i
ii)develop
anunderstandingoft he" stat
eoft heart"ofservicemanagementt hinking.

Week1&2 At tri
butesofserv
ices;
Week3&4 TheRol eofServi
cesInTheEconomy ;
Week5&6 TheSer vi
ceCategori
esandConcept s;
Week7 Managi ngaservi
cecompany ;
Week8 Capacitymanagement ;
Week9 ResourceManagement ;
Week10 Wai t
ingti
memanagement ;
Mar keti
ngmi x;
Week11&12Evaluati
onandbenchmar ki
ngofi mplement edser
v i
ces;
Week13&14Gapanal ysi
s;
Week15 My ster
yshopping
Week16 Presentati
onsbyStudents&FinalTer m Examinat
ion

RecommendedText s:
Fi
tzsi
mmons,J.A. ,& Fi tzsimmons,J.M.( 2007).Ser vi
ce Management :
Oper ati
ons,St rategy ,Informat i
onTechnology.Gr eensburg,PA,USA:
McGr aw-HillProf essional .
Bhat,S.( 2015) .Busi ness Pr ocess Impr ovementForManuf acturing and
ServiceI ndustry :18Pr ov enMet hodologi
estoMaxi mizeOr gani zat
ional
Effectiveness,Ef fi
ciencyandPr ofit
abil
it
y.Canada:Shi f
ti
ngPar adigms
Publications.
George,M.( 2003) .LeanSi xSi gmaf orServi
ce:How toUseLeanSpeedand
SixSi gmaQual itytoI mpr oveSer vi
cesandTr ansacti
ons.Gr eensbur g,
PA, USA: McGr aw- HillProfessional.
Bri
mson,A.J. ,&Ant os,J.( 1998) .Activ
ity
-BasedManagement :ForSer vice
Indust r
ies,Gov er nmentEnt it
ies,andNonprofi
tOrganizations.NJ, USA:
Wi l
ey.
Marchand,J.G.( 2012) .Ser viceManagementMadeSi mpl e.Cr eateSpace
I
ndependentPubl ishingPl at f
orm.

CourseTitl
e: Market
ingResear
ch
CourseCode: COMC683
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

135
Cour seObjectives:
Mar keti
ng Resear ch is off
ered tot he students seek i
ng speci
al
izat
ion in
Mar keti
ng.Thi s course is desi
gned tol ett he students abl
et o conduct
Mar keti
ng research forsolution ofthe Mar keti
ng problems,and effect
ive
decisionmar king.Alltechni
quesofmar keti
ngr esearchar ethepart
soft his
coursei ncl
udingt hemostsci ent
if
icapproachofex per i
mentati
oninmar ket
ing
research.

Week1 Mar keti

ngr esear chVsSoci alResear ch,Conduct i
ngmar keti
ng
research,Applicationsofmar k eti
ngr esear
ch
Week2&3 Mar keti
ngresear chPr ocess
Week4 Secondar yDat a,I
nt ernal recor dSy stem ofCo
Week5 ExternalSecondar yDat a,Sour cesofSecondar yData
Week6 PrimaryDat a,Surv eyt echni ques
Week7 TelephonicSur vey s,Mai lSurvey s
Week8 I
ncr easi
ngr esponser ateofTel ephoni candmai lsurv
eys
Week9 Personal I
nterviews, GroupI nt erviews
Week10 Dev el
opingt hequest ionnaire, Sampl ing
Week11 Probabili
tysampl ing, Non-Pr obabi li
tysampl i
ng
Week12 Processingt hecol lecteddat a, Editing,Coding
Week13 Causal Research, Ex per iment at i
ons
Week14 Exper i
mental Designswi thCont rol groupandex peri
mentalgroups
Week15 Appl i
cati
onofMar k etingResear ch,Pr oductresearch,Di
str
ibuti
on
Resear
ch.
Week16 Pr
omot
ionr
esear
ch,
Pri
ci
ngResear
ch.

RecommendedTex t
s:
Burns,A.C. ,&Bush,R.F.( 2013).Mar ketingResear ch,(7th Edit
ion).Prentice-
Hall
Chappman, C.N. ,&Feit,E.M.( 2015).Rf orMar ketingResear chandAnal y
tics.
Springer .
MacDani el Jr.,C.,&Gat es,R.(2011).Mar ket i
ngResear ch,(9thEditi
on).Wi l
ey .
Beall
,A.E.( 2010) .Strategi
c Mar ketResear ch:A Gui de to Conduct ing
Resear cht hatDrivesBusinesses, 2ndEdi
( ti
on).i
Univ erse.
I
acobucci ,D. ,&Chur chil
l,G.A.( 2009).Mar keti
ngResear ch:Met hodological
th
Foundat ions,(10 Edi ti
on).CengageLear ning.
Crai
g,C.S. ,Dougl as,P.S.( 2005).Inter nati
onalMar ket ing Research,( 3rd
Edition) .Wi l
ey.
P.Baines, P.,&Chansar kar.B.(2002).IntroducingMar ketingResear ch.Wiley.

CourseTitl
e: Market
ingPl
anDev
elopment
CourseCode: COMC684
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

Courseobj
ecti
ves:
Enablet
hecreati
onofaneffect
ivemarket
ingplanbasedoncustomerand/or
companydata.Furt
her
more,anal
yzeanorganizati
on’
smarket
placeinl
ightof
keymarket
ingmet r
icr
equi
rementsandrecognizehowthemarketi
ngmixand

136
mar
ket
ingpl
anf
it
swi
thov
eral
lbusi
nessst
rat
egi
es.

Week1 Cour se i ntr

oduct i
on and Rev i
ew of Cour se Out l
i
ne,The
Mar ket i
ngPl anningPr ocess( LehmannandWi ner,Chap1and
Cohen, Chap1)
Week2&3 Ov erview ofasampl emar ket i
ngpl an;Mar ket i
ngPl anFor mat ,
Pur poseandMi ssion,Anal ysis,Situat ionalAnal ysis,Pr oduct&
Mar ketAnal ysis,Distri
but i
on Anal ysi s,Compet i
torAnal y si
s,
Financi alAnal ysi
s,Ot herAnal ysis,St rategy and Obj ectives,
Mar ket i
ng Strategy,Mar ket ing Obj ect ives,Tact i
calPr ograms,
Mar ket s,Pr oduct,Pr omot ion,Di st ri
but ion,Pr icing,Ot hers,
Budget s,Perfor
manceAnal ysis,Impl ement ation,Budget ingand
Anal ysis, Impl ementation, Addi t
ional Consi derations and
Cont ingencies
Week4&5 Mar ket Appr ai
sal - Ext er nal Audi t,Scanni ng t he Mar ket
Env ir
onment( LehmannandWi ner,Chap2&3; Cohen, Chap2) .
Week6&7 Mar ket Appr aisal- Ext er nalAudi t,Compet it
or /Customer
Anal ysis(LehmannandWi ner ,Chaps4, 5.)
Week8 Establ i
shingObj ecti
ves/Strat egicOpt i
ons( Cohen, Chaps3, 4)
Week9 Mar ketMeasur ementandFor ecast ing( LehmannandWi ner ,
Chap6; Cohen,Chap6)
Week10&11 Mani pulati
ngt heCont roll
abl eVar iabl es( LehmannandWi ner,
Chap7; Cohen,Chap5; )
Week12&13 Budget i
ngandPr ofit
abil
ity( Cohen, Chapt er7)
Week14 I
mpl ement ationandCont rol (CohenChap9)
Week15 TheFor malPresentati
on( CohenChap8)
Week16 Wr i
tten submi ssion ofMar keting Pl an &Pr esent ation byal l
gr
oups

RecommendedText s:
Lehmann,D. R.& Wi ner,R.S.,(2005).Anal ysisforMar keti
ngPl anning,(7th
Editi
on).Chicago, Il
li
nois:Ir
win.
Cohen,W.A. ,(
2005) .TheMar ketingPl an,(5thEdition).NewYor k:JohnWi l
ey
&Sons.
Jain,S.
C.&Hal ey,G. T.(2007).Mar keti
ngPl anningandSt rat
egy ,(8thEdit
ion).
CengageLear ning.
Forde,A.,&Vy lder,S.(1996) .From Pl ant oMar ket:TheEconomi cTr ansiti
on
I
nVi etnam.West viewPr ess.
Lyons,T.S. ,
&Haml in,R.E.(2001) .CreatinganEconomi cDev elopmentAct i
on
Plan:AGui def orDev el
opmentPr ofessionals,(2ndEdit
ion).Praeger.
Desai,P.( 1997).Goi ngGl obal:Transitionf rom Pl ant oMar ketint heWor l
d
Economy .TheMI TPr ess.

CourseTitl
e: Market
ingofNewPr
oduct
CourseCode: COMC685
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

Cour
seObj
ect
ives:

137
Thiscoursewillprovi
deabr oadovervi
ew ofmanyar easthatper tai
nt o
marketi
ngofnewpr oducts.Speci
alat
tent
ionwil
lbeplacedonunder st
anding
theprocessandstrat
egiestoimpartneededski
lls.Al
thoughcr eat
iveissues
wil
lbeexamined,t
hisisprimari
lyamanagement,notacreati
ve,course.

Week1&2 Newpr oductdev elopmentpr ocess

Week3 Newpr oductinnov ati
onst rat
egy
Week4 Opportuni
tyidentifi
cati
onandi deagenerati
on
Week5 Theconceptt est
Week6&7 Esti
mat i
onofsal espot enti
als
Week8 Prel
iminary discussion on st udents’project and mid-
ter
m
examinati
on
Week9 Proacti
veappr oacht onewpr oductdevel
opmentpr ocess
Week10 Product/markett esti
ng; Productlaunchi
ng
Week11&12 Globalnewpr oductdev elopment
Week13&14 Sustai
nabil
i
tyininnov at
ion
Week15 Proj
ectPresentati
onsbyst udents
Week16 Revisi
on&f i
nal t
erm exam

RecommendedText s:
Garcia,R.( 2014).Cr eati
ngandMar ketingNew Pr oductsandSer v i
ces,( 1st
Edit
ion)
.Auer bachPubl icati
ons
Crawf ord,C.M. ,&Benedet t
o,D.( 2014) . New Pr oductsManagement ,(11th
Edit
ion)
.McGr aw-Hil
l/
Irwin.
Columbus,L.( 2011).BestPr acticesinNewPr oductI ntr
oductions:TenI deas
forMakingNewPr oductLaunchesSucceed.Loui sCol umbus.
Hall,J.,&Schnei der,J.(2010).TheNEW LaunchPl an:152Ti ps,Tact icsand
Trendsfrom theMostMemor ableNewPr oducts.BNPMedi aII,LLC
Cooper ,R.G.( 2011) .Winning atNew Pr oduct s:Cr eati
ng ValueThr ough
t
h
I
nnov at
ion,(4 Editi
on).Basi cBooks.
Lehmann,D.R. ,&Wi ner
,R.S. ,(2005).Anal ysi sforMar keti
ngPl anning,( 7th
Edit
ion)
.Chicago, Il
l
inois:Irwin.
Cohen,W.A.( 2005).TheMar ketingPl an,(5th Edit
ion).NewYor k:JohnWi l
ey
andSons.
Jain,S.C. ,&Haley,G.T.(2007) .Mar ketingPlanni ngandSt rat
egy,(8thEdi t
ion).
CengageLear ning.

CourseTitl
e: Ser
viceMar
ket
ing
CourseCode: COMC686
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObj ect
ive:
Thi
s cour se wi llhel
pt he students exami ne t
he foll
owing market-
driven
st
rategyaspect s.
1.Todev elopt hethemeofmar ket
-dri
venst r
ategyandi tspivot
alr ol
ei n
designingandi mplementingeffect
ivebusinessandmar keti
ngstr
ategies.
2.To r eview the characteri
sti
cs ofmar ketor i
ent
ed or gani
zat
ions,t he
developmentofdi st
inct
ive capabil
i
ties,and the creat
ion ofvalue for

138
 customers.
3.To looki ntot hel i
nksbet ween busi nessand mar keting str
ategyand
corporat
est rat
egyt o cl
arifythescopeofst r
ategyandt hemar keti
ng
str
ategypr ocess.
4.Toemphasi zet heturbul
entcont extinwhi chexecut i
vesmakest rategi
c
choicesandt oexploresomeoft hemosti mportantchal l
engesi nthe
moder nmar ketpl
ace,escalati
nggl obali
zati
on,technologicalchangeand
theimperat i
vesofet hi
calbehaviorandcor por
atesocialresponsibi
li
ty.

Week1 Introduci ng Ser vices,What i s ser v i

ce? ,Char act erist i
cs of
ser vices,The ‘ 7 Ps’ofser v ices,Cust omeri nv olv ementand
uncer taint y,Expect ationsandper cept ionsofaser v i
ce, Cor eand
augment ed ser vice,The ‘ McDonal dization’ofser v i
ces,The
downsi deofMcDonal di zat ion, Thet roubl ewi thser v ice.
Week2 Or gani zat ion f orser vice,‘ Or gani zati
on r eal iti
es’ ,St ruct ur e of
organi zat ions,Cul tur eofor gani zat i
ons,Ty pesofor gani zat i
on
cul t
ur e,Or gani zationalcl imat e,Def ensi vebehav i
or ,Expl anat i
on
fordef ensi v ebehav ior,Or gani zingf orser vice,Empower ment ,
Criticism oft henew ser vicemanagementschooloft hought ,
Thev i
rtual organizat i
on&( CaseSt udy)
Week3 Desi gn of t he ser vice, The concept of desi gn, Ser v i
ce
classi ficat ion: adesi gni ssue, Obj ect soft heser vicepr ocesses&
(CaseSt udy )
Week4 Desi gnoft heser vice, Cust omercont act ,Ser vicebl uepr int ,The3
l
ogi cs&( CaseSt udy )
Week5 Theser v i
ceset t
ing,Theser v iceset tingf r
amewor k,Ty pesof
ser viceset ti
ng, Ther oleoft heser viceset ting.
Week6 Theser viceset ti
ng,t heser v iceset ti
ngandconsumerbehav i
or,
Env ironment aldimensi onsoft heser viceset ting,Thr eeser v i
ce
set ti
ngs&( CaseSt udy )
Week7 Ser vicequal ity,Thequal itychal lenge,Def i
nitionsofqual i
ty( and
i
mpl icat ions f orser vice qual i
ty ),St andar ds,Har d and sof t
standar ds, TheGapsModel ofSer viceQual it
y( CaseSt udy )
Week8 Ser vicequal i
ty,SERVQUAL( whatt omeasur e) ,TheSERVQUAL
Scal e, Tool sofqual ity ,Qual itypr ogr ammes, Costofqual ity
Week9 Ser vicecommuni cat i
ons, Integr at edmar ket i
ngcommuni cat ions,
The r ol ef orcommuni cat i
ons,Ser vices communi cat ion,Key
communi cat i
onv ar iabl es.
Week10 Ser vicecommuni cat ions,Cor por at eident ity,Br andi ngser v i
ces,
Adv ertisingt heser v i
ce
Week11 Rel ationshi p mar ket i
ng,A t went y -
fi
rstcent ury appr oach t o
mar ket i
ng, Whati sr elat ionshi pmar keting?( CaseSt udy )
Week12 Rel ationshi p mar ket ing,Whyf ollow a r elationshi p mar ket i
ng
appr oach, Benef itst ot hecust omer( CaseSt udy )
Week13 Moni tor ingandev aluat ingt heser v
ice,Cust omersat isf act i
on
eval uat ion, Cust omercompl aint s, Ser vi
cer ecov er y( CaseSt udy )
Week14 Moni tor ing and ev aluat ing t he ser vice,Ef fect ive compl aint-
handl i
ngpr ocedur es,Guar ant ees,Cust omerdef ect ions( Case
Study )
Week15&16Present ations

RecommendedText
s:

139
Lovel
ock,C.H. ,&Wi rtz,J.( 2010)Ser vicesMar keti
ng:Peopl e,Technol ogy,
Str
ategy,7thEdi
( tion).Butterworth-Heinemann.
Wirt
z,J.,&Chew,P.( 2012) .Essent i
alsofSer v
icesMar keti
ng,(2nd Edi t
ion).
PearsonEducation.
Schult
z,M. ,&Doer r
,J.E.( 2013) .ProfessionalSer vi
cesMar keti
ng:How t he
BestFirmsBui ldPr emi erBr ands,Thr iv
ingLeadGener ationEngi nes,
andCulturesofBusi nessDev el
opmentSuccess, (2ndEdit
ion).Wi ley
.
Hoffman,D. ,& Bat eson,J.E.G.( 2010) .Serv i
ces Mar keti
ng:Concept s,
Str
ategi
es, &Cases, (4thEditi
on).CengageLear ning.
Mudie,P.,&Pi rr
ie,A.(2006) .Ser vi
cesMar keti
ngManagement ,(3rd Edit
ion).
CengageLear ni
ng.

CourseTitl
e: Semi
nari
nMar
ket
ing
CourseCode: COMC687
Credi
tHours: 03
TotalWeeks : 16
TotalHour
s : 48

CourseObj ect
ives:
Thi
scour secov erscont
emporarytopicsinmar ketingandi ncl
udesdiscussi
on
ofr ecentdev elopmentsini nternati
onalmar keti
ng,consumerbehav i
or,
ser
vicesmar keting,mar
keti
ngcommuni cati
onsandbr andmanagement .The
pri
mar ylearni
ng object
iveoft hiscour seist o dev elop t
heknowl edgein
marketingtheoryandtheabil
it
ytoappl ycontempor arymar keti
ngconcepts.

Week1 I
ntroduct i
ontoCour seandSy ll
abusRev i
ew
Week2&3 ARev iew onMar ket
ingBasics,Val ueConceptandTr ansacti
on
ofValue,Pr oductsinContempor aryMar keting,Mar ketAnaly
sis,
TheMar keti
ngMi x
Week4&5 BrandManagement ,TheRol eofBr ands,Br andingConcept s,
DevelopingBr andEquity
,Nost al
gicBrands, Br andEqui tyModels
(AakerandKel l
erModels),
Choosi ngBr andEl ement s
Week6 Marketing as Communi cat
ions, I ntegrat ed Mar keti
ng
Communi cati
ons, Wri
ti
ngaCr eati
v eBr i
ef–I nCl assExer ci
se
Week7 Developing Innov at
ive Brand Communi cations – I n Class
Exer
cise
Week8&9 Design Managementand Mar keti
ng,Pr oductas a Sy mbol
Hedoni c v s. Ut il
i
tar i
an Needs, Cogni t
ive and Emot i
onal
Responsest oPr oductDesi gn,AestheticAppreci
ati
on
Week9 ServicesMar ket i
ng,Desi gning/RenovatingaSer vi
ce–I nCl ass
Exercise
Week10 New Tr endsi nMar keting,Guer il
laMar ket
ing,BuzzMar keting,
Exper i
entialMar keting
Week11 Global Mar ketingSomeI nsi
ght sforGoingInter
nati
onal
Week12 Howt omar ketNGO’ sandNPO’ s
Week13 An insi ghti nto how et hi
calMNC’ s operati
ons are,Whi stl
e
bl
ower s,Lobby ing,CSR.
Week14 Demar ket i
ng, Rev er
sepsy chology
Week15&16Reviewofv ar i
ousar ticl
esandst udentssynopsis

140
RecommendedTexts:
Notext
bookisrequi
red.Thei
nst
ruct
orwi
l
lannounceassi
gnedmat
eri
als
duri
ngcl
asses.

141