A PROJECT

ON
“BRAND MANAGEMENT OF WOODLAND”

SUBMITTED TO SUBMITTED BY
MRS. AMANPREET KAUR ADITYA
ROLL NO ................

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 ACKNOWLEDGEMENT
―It is not possible to prepare a project without the assistance &
encouragement of other people. This one is certainly no
exception. On the very outset of this report, I would like to
extend my sincere & heartfelt obligation towards all the
personages who have helped me in this endeavor. Without their
active guidance, help, cooperation & encouragement, I would
not have made head way in the project. I am ineffably indebted
to ……………………. (Principal) for conscientious guidance and
encouragement to accomplish this assignment. I am extremely
thankful and pay my gratitude to my faculty Aman Preet Kaur
Madam for her valuable guidance and support on completion of
this project in it’s presently. I extend my gratitude to Pandit Sant
Ram govt. Degree College for giving me this opportunity. I also
acknowledge with a deep sense of reverence, my gratitude
towards my parents and member of my family, who has always
supported me morally as well as economically. At last but not
least gratitude goes to all of my friends who directly or indirectly
helped me to complete this project report. Any omission in this
brief acknowledgment does not mean lack of gratitude.

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 PREFACE
I respect to the allotted period, I have formed relationship with
the organization but informally it is a sacred place for me as it’s
my first practical exposure to an organization to know and get
aware to an organizational real practical stressful environment.

Although I am student of B.B.A. Baijnath (H.P.). It is a three year

full time degree courses. So far this report is scheduled for 6th
semester syllabus as a separate topic to be asked in detail in
viva-voice conducted by external So far I have completed 5th
semester examination. Thus study will provide me a better
opportunity to survive in cut throat competition with a
prosperous existence. I have tried my best to gain out of well
framed circumstances & with the help of experienced personnel
who helped me out so for become possible to them. As being a
very confidential functioning many things are there which can’t
be known but on the basis of gathered information and tried to
present all things what I have received. Although this report has
been got checked by different personnel but after that if there is
some shortcomings I expect it to be rectified. So the whole study
bifurcated in different parts. Certain observations & suggestions
also have been stated which if possible to be reviewed.

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 DECLARATION

I hereby declare that the project report entitled “BRAND

MANAGEMENT OF WOODLAND” Submitted in partial
fulfillment of the requirements for the BBA to PSR GOVT
DEGREE COLLEGE, BAIJNATH, India is my original work &
not submitted for the award of any other Degree,
Diploma fellowship or any other similar title or prizes.

Date:

ADITYA

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 EXECUTIVE SUMMARY

The product has been formulated to study the

marketing system of ESSAR STEEL Ltd. At the present

time of out throat competition every company wants to

top the chart and show big figure of profits units balance

. It is quite clear today that at present time. The growth

of any organization is possible only with the help of harp

working and well focused staff. That is backbone of any

organization. The market want to analyses the consumer

behavior of Steel segment of ESSAR group and all the

leading techniques to be lead for market. Providing

better service to the customer, according to their Needs.

The study needs to understand the market share of

ESSAR Steel in comparison with market players. The

furrowing of data 35% people know about the ESSAR

Steel and 68% do not know about the ESSAR Steel. The
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major competitors operating in your area. 35% Tata, 20%

National, 15% ESSAR, 30% Jindal. The company’s

products are using right now. In the Interpretation of

company survey most of the Industries preferred HR &

CR Products. During the project, I found that marketing

research is not an easy task, it needs hard work are

proper guidance. The market share of ESSAR Steels in

HR, CR and GP Products is not more than 29%. That is

not because of company’s quality, it is due to

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price and though (SIL and TATA) . The average user of

Lucknow Zone heavily rely on Sail because SAIL’s cost is

less than ESSAR However, ESSAR Steel quality is as

competitive an any other big brand available in market.

And users also accept. This fact so there is a lot of scope

for ESSAR Steel in Lucknow Steel market. They should

make their prices competitive and brand their products

more aggressively factor behind of the decline of sales

Low advertisements low awareness and inefficient

Management .

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 TABLE OF CONTENT

 INTRODUCTION

 WOODLAND CO.LTD-A PROFILE

 MARKETING MIX STRATEGY

 PRODUCT MIX STRATEGY

 SURVEY ANALYSIS

 SUGGESTIONS AND CONCLUSION

 CONCLUSION

 QUESTIONNAIRE

 RESEARCH
 INTRODUCTION:

Today, footwear has become a part of our life. From

Kids to old ones everyone wears footwear. Footwear is the
protective wears of foot of men and women. Usually
make out of leather with a stiff or thick sole & generally
reaching no higher than the ankle.

In olden day’s footwear were prepared of wood &

leather. Although sandals were the most common
footwear in most early civilization, shoes were also born
during 1600-1200 BC in Mesopotamia.

For example, soft shoes were introduced by mountain

people on the border of Iran who ruled Babylonia during
that time. This first type of shoe was a simple wrap around
leather, with the basic constructions of a moccasin held
together on the foot with rawhide lacing. Gradually this
design was improved upon and assumed many variations.
Moccasins sandals and simple boots were prevailing types
of footwear almost until the middle ages.

In earlier days people were using footwear as a

protection for foot. But now a day with respect to changes
in culture, living standards, taste, westernization the
buying habits in case of footwear is fast changing and
consumers also buy footwear to express their life style,
status etc rather than protection.
 Earlier India footwear industry ;was a seller’s market,
but now it has become buyers market. with the invention
of new designs and innumerable competitors entering the
market, the Woodland shoes Ltd, is also facing some
problems.

At this juncture it will be vital to know what kind of

marketing mix strategy Woodland shoes Ltd... is following
for its products. Identification of problems and then
finding solutions to the problem is the first step in
research As a result three is a need to study the problem
and also to give ;suggestions to improve further sales.

OBJECTIVES:-

1 To study the present status/role of the company in

the Indian Market.
2 To know the consumer, tastes and preferences
while purchasing footwear.
3 To study the factors which influence on consumers
in making the choice for a particular brand of
footwear.
4 To analyze about the promotional aspects.
5 To assess the Market share.
6 To study the marketing activities of Woodland
shoes Ltd.
7 To learn about the Impact of Pricing.
8 To make suggestions to Woodland shoes Ltd... to
improve their sales.

SCOPE OF THE STUDY:-

 The present study covers covers the marketing of
woodland shoes in Koppa city. It covers marketing
strategy adopted by the company and also consumer
attitude towards product, pricing and performance of the
product.

METHODOLOGY:-

The required date are collected from primary sources

regarding the products, distribution channels, promotional
techniques and the pricing adopted was obtained through
discussion with marketing persons and through field
survey by administering Questionnaire to the selected
samples.
Secondary sources have been collected from
published sources like Magazines, Newspaper, and
Company brochures, Annual reports and information get
by having an informal talk.
PROFILE OF THE STUDY:
Koppa is a commercial city, which constitutes total
population of about 3 lakhs. It is a big business center
with well established educational institutions. Majority of
target customer is businessman and students. Hence the
study was conducted in different locations of Koppa to
know the consumer response toward footwear.
 LIMITATIONS:

• Because of time constraint, the study is limited to 50

consumers only.

• Lack of consumer’s awareness about different

varieties of products.

• Fast changing taste and life style of consumers.

 MEANING AND DEFINITION OF “BRANDING”:

Meaning:

Goods and services do not move automatically from

the makers to the users. There is a definite mechanism
that brings about exchange of goods and services against
money or money’s worth for the mutual benefit-namely,
satisfaction to the consumers and surplus to the producers
as manufacturers. Marketing is the belt that connects the
two major which of any economy namely producers and
consumers. Marketing is the creation of utilities as goods
and services get value added by the time they reach the
consumers. That is why in economic jargon “Marketing”
refers to “all the activities involved in the creation of place,
time, possession and awareness utilities”.

Marketing strategy is the heart of marketing plan.

The concept of strategy usually comes from two

planes. We have a grand strategy or corporate strategy
leading with company mission and company mission and
company objectives. Grand strategy is the integrating map
that charts the development and use of resources to meet
the challenges or goods as goods as well as functional
objectives.
 Marketing strategy is the functional strategy it is
related to marketing as one functional real of business the
corporate strategy plan is the master’s company plan that
provides guidance to all managers about the direction in
which the firm wants to go and the position it wants to
active.

The strategic plan sets the boundaries for all other

functional planning. Functional objectives are developed
from company objectives.

So, marketing strategy is a consistent appropriate and

feasible (possible) set of principles though which a
particular company hopes to achieve its long-term
customer satisfaction and profitability objectives in a
particular competitive environment.

Definition:

According to “Philip Kottler” the ideal marketing

strategy would achieve optimum utilization of all the
resources of the firm.

According to American Marketing Association

(Committee on Definitions) “Marketing includes all those
activities having to do with effecting changes in ownership
and possessions of goods and services. It is that part of
economics which deals with the creation of time place and
possession utilities and that phase of business activity
through which human wants are satisfied by the exchange
of goods and service for some valuable considerations”.

Objectives of the marketing:

Though the end of all marketing activities is the

satisfaction of human wants, and to derive profits there
from the following are the most significant objectives of
modern marketing. These
are:
• To Apply Effective and Intelligent Modern
Marketing Policies,
• To Develop the Market Field.
• To Develop and Implement Guiding Policies for
Better Results.
• To suggest solutions by Studying the Problems
Relating to Marketing.
• To Find Sources for Further Information
Concerning the Market Problems

MARKETING MIX STRATEGY OF WOODLAND SHOES:

Marketing mix strategy has four components:

• Product strategy
• Price strategy ;
• Promotion strategy
• Place strategy.
 All four elements of marketing mix are essential to
the overall success of the firm.
1.Product Strategy: Product is the core of marketing. It is
the sum total of the physical and psychological satisfaction
it provides to the buyers. It is the first and most important
variable in marketing mix of the firm.

2.A product mix is a combination of attributes such as

color, size design, appearance, material, quality,
performance, utility etc. These combinations of attributes
attract the customers. Therefore, a product is a bundle of
all kinds of satisfaction of both material and non-material
kinds ranging from economic utilities to satisfaction of a
social psychological nature. The product mix of ;a firm has
3 main characteristics namely width, depth and
consistency.

• Width of the product mix refers to the number of

items in each product line.
• Depth of the product mix refers to the each product
line.
• Consistency of the product mix means how closely
related to various product lines are in the use.
Production requirements, distribution channels or
some other way.

PACKAGING:
 According to Professor Philip Kotler, “Packaging is an
activity which is concerned with the protection, economy
convenience and promotional considered”. It is the
general group of activities in designing the containers or
wrapper for the product.

Packaging policy of the firm is to fill the footwear

wrapped in a attractive polythene cover, where every pair
will be again packed in small boxes made out of thin
cardboard, then the boxes will be dispatched in big
cardboard boxes. The company is famous ;for the boxes in
which shoes are kept, as they are very attractive and good-
looking.

BRANDING:

According to American Management as Association.

“Brand is a name symbol or a design or a combination of
them which is intended to identify and to differentiate
from those of the competitors”.
The company believes handing of products is of
strategic and increasing importance. It is a means of
identification, which also provides trade and legal
protection. The company considers it as massive asset.

The company products are branded under company

brand name “woodland”, which is original and which is
short and sweet satisfying all the requisites of a good
brand name.

2.PRICING STRATEGY:
 Pricing is an art of translating into qualitative terms
(currency) the value of the product or a unit of service to
customers at point of time. Pricing is a managerial task
that involves establishing pricing objectives, identifying the
factors governing the price, ascertaining their relevance
and significance, determine the product value in monetary
terms, formulations of price policies and the strategies,
implementing them and controlling them.

Pricing is an element of uncertainty to only a certain

extent, in concerning to the product of woodland
enterprise, because their will not frequent change in the
cost price of leathers and non-leather. Woodland
Company still believes in value of money to customers,
which means a lot of different income groups of society.

PRICING STRATEGY INVOLVES THE FOLLOWING ISSUES:

A.Discounts:
Regular discounts is not allowed, because not much
profit margin is involved in selling price, and discount
allowing creates as assumption for customer’s that selling
price involves, high percentage of profit. The discount
allowed is of 4% on above Rs. 1000 worth of metal
products, sold by woodland enterprises.

A.Credit terms:
The model of payment which woodland shoes allows
is either payment in cash or in terms of credit only to the
known customers. Credit is allowed to the customer for a
period of one or two some times it is for there to four
weeks i.e., one month, depending on the customers
reputation and regularity. This credit facility is also given
to those customers who have purchased in bulk.

3.PLACE STRATEGFY:

Place or the location plays an important role in

marketing strategy adopted by any businessmen.

LOCATIONAL ADVANTAGE:

Koppa is a medium sized city with all types of people

engaged in various activities. It is also called Distribution
mix it is an important marketing mix strategy as it
undertakes to make the product available to target
customers. Distribution is an important function of
marketing between the producer and consumers.

It stands for making arrangements for the smooth

flow of goods and services from the producers to the
consumers. It covers the channel of distribution and the
physical distribution including transportation, warehousing
and storage, financing and handling of the product.

4.PROMOTION STRATEGY:

The strategy, which is undertaken to increase or

efforts made to improve demand and sales of products of
a firm are known as promotional strategies. Advertising is
one of the major promotional tools.
 The promotional tool which the firm or a shop
adopted is the mouth. The proprietor himself explains the
uniqueness, features and advantage of the product to the
customers. He makes an effort to convince the customers
about the product offered, so as to give them maximum
satisfaction. Because satisfied customer is permanent
asset and advertisement.

Woodland Company offers good packing box and

covers tissue papers for the customers when they
purchase the shoes. Creates a ‘black showroom’ good
environment to the customers so that the customers feel
relaxed and comfortably to explain their needs.

Also celebrates customer ‘black showroom’

customer’s days on ugadi pooja gifts are given to the
customers to express gratitude. It is ‘Thanks-giving’ day to
the customers. Enterprises put lots of efforts to maintain
the good and mutual relationship with customers.

PRODUCT – PROFILE

The product is the most important element of the

marketing mix. In fact the product is the starting point of
all marketing services. The other marketing efforts will
become useless the nature of the product intended for
sole is determined and the policies pertaining to the
product are properly decide.

The term ‘product’ covers the shape, design,

packaging, banding, the product range, and the size, the
utility of the product and the guarantee and service
accompanying the product.

Footwear has been classified into three types viz.,

leather footwear, partly leather footwear and non-leather
footwear. The leather footwear has been defined as one
which has an upper, made fully out of leather irrespective
of sole leather or otherwise; partly leather irrespective of
sole leather or otherwise; partly leather footwear as one
which has pieces of leather on its upper irrespective of
sole leather or otherwise and non leather footw3ear is the
one which is totally made out of non leather material.

Footwear is often classified by its intended use.

Street shoe, for example tend to foot good support to
have a heel designed for extensive walking and to be
conservative in style.

ABOUT THE PRODUCT:

India’s largest online shoe store brings its exclusive

collection of footwear to Rediff, (Bigshoebazaar).
 These Top quality Woodland shoes are made of
premium. Leather developed by woodland for high
resistance and durability. The sturdy sole adds life to this
excellent , product, making it durable even in toughest
conditions. These handstiched shoes are bonded with the
toughest threads that stand by woodland’s high quality
standards.

Extremely sturdy, long lasting and comfortable truly

the mark of a Woodland

Each shoe is available in sizes 6 to 10, packed in

Woodland boxes.

TO KNOW YOUR SHOES SIZE PLESE REFER TO THE TABLE

BELOW:
Size reference chart for Men

Size Centimeters
6 25.1
7 25.7
8 26.0
9 26.7

10 27.9
Shipping details:

The seller will ship this product usually ships in 4 working

days.

payment methods accepted by the company:

5 monthly installments (available on CITI bank credit

carad only)

Credit card: VISA/Master card/American express/Citibank

diner.
Cheque: (Net banking) ICICI band. com/HDFC bank
direct pay/Federal bank – Fed net/IDBI Bank, net banking /
Centurion bank epay /ITZ cash / UTI bank /Bill junction.

ANALYSIS AND INTERPRETATION OF DATA

The main objective of consumer survey is to

understand the attitude of consumer towards woodland
shoes.

Consumer opinion is very essential and valuable in

each and every market is just like an umpire, customer
satisfaction or non-satisfaction should take into
consideration in customer survey.
 100 respondents were selected or satisfied random
sampling basis for conducting the survey. This type of
survey analysis is helpful to understand the customer
preferences, their income group, occupation, range, brand
etc.

The survey and interpretation of data collected from

consumer is presented as follows. Appropriate tables and
charts were used to present the reaction of the
respondents.

CONSUMER SURVEY ANALYSIS:

TABLE-1

CLASSIFICATION OF RESPONDENTS ON THE BASES OF

SEX:

SEX NO. OF PERCENTAGE

RESPONDENTS
Male 88 88
Female 12 12
TOTAL 100 100

From the above table it is clear that 88% of the

respondents are male and 12% of the respondents are
female.
TABLE-2
CLASSIFICATION OF RESPONDENTS ON THE BASIS OF
ANNUAL INCOME:

Income No.of respondents Percentage

Below 34 34
20,000
20000- 18 18
50000
50000- 10 10
70000
70000 7 38 38
above
TOTAL 100 100

From the above tale it is clear that 34% of the respondents

are in the annual income of below 20,000, 18% of the
respondents are in the annual income of 20000-50000,
10% of the respondents are in the annual income of
50000-70000 and 38% of the respondents are from the
annual income of above 75,000.

TABLE-3
PERCENTAGE OF RESPONDENTS WHO HAVE USED
WOODLAND SHOES:
RESPONSE NO.OFRESPONDENTS PERCENTAGE
Yes 92 92
No 8 8
TOTAL 100 100

From the above table it is clear that 92% of the

respondents who have used woodland shoes and 8% of
the respondents haven’t used woodland shoes.

TABLE-4

FACTORS MOTIVATED TO BUY WOODLAND SHOES:

FACTORS No. Of PERCENTAG

E
RESPONDENT
S
Price 58 58
Good quality 20 20
Outlook and design 8 8
Advertisement 2 2
Brand image 8 8
Quality/outlook/brand 2 2
image
Quality/outlook/brand/pric 2 2
e
Good quality/ brand image 100 100
From the above table it is clear that 58% of the
respondents are motivated by the quality of the 20% of
the respondents y the outlook and design, 8% by the
advertisement, 2% by the brand image, 8% by the quality,
design and brand image.

TABLE-5

MEDIA OF AWARENESS ABOUT WOODLAND SHOES :

OPINION No. PERCENTAGE

OF
RESPONDENTS
Durable 22 22
Comfort 52 52
Moderate 2 2
Prestigious 10 10
Durable/comfort 2 2
Durable/comfort/prestigious 2 2
TOTAL 100 100

TABLE-6

OPINION ABOUT WOODLAND SHOES:

OPINION No. PERCENTAG

OF E
RESPONDENT
S
Durable 22 22
Comfort 52 52
Moderate 2 2
Prestigious 10 10
Durable/comfort 2 2
Durable/comfort/prestigio 2 2
us
TOTAL 100 100

From the above table it is clear that 22% of the

respondents are having the opinion woodland shoes are
durable,52% of the respondents are having the feeling that
woodland shoes are comfortable, 2% feel that woodland
shoes are moderate, 10% feel very prestige to wear
woodland shoes, 2% feel they are durable and
comfortable, 2% feel they are durable, comfortable, and
prestigious.

TABLE-7

PERIOD OF USING WOODLAND SHOES:

PERIOD No. PERCENTAGE

Of
RESPONDENTS
6 months – 1 18 18
year
1-2 years 20 20
3& above 10 10
Not used 44 44
TOTAL 8 8
100 100

From the above table it is clear that the period of using

woodland shoes i.e. 18% of the respondents using from 6
months- 1 year and 20% of the respondents using from 1-2
years, 10% of the respondents using from 2-3 years, 44%
of respondents using from above 3 years and 8% of the
respondents haven’t used to woodland shoes.

TABLE-8

OPINION ABOUT THE PRICE OF WOODLAND SHOES:

OPINION No. PERCENTAGE

Of
RESPONDENTS
High 56 56
Low - -
Moderate 44 44
TOTAL 100 100

From the above table it is clear that 56% of the

respondents are having the opinion that the price of
woodland shoes is high and 44% of he respondents having
the opinion that the price is moderate.
TABLE-9

SHOWROOM PREFERED BY THE CUSTOMERS TO BUY

FOOTWEAR:

SHOWROOMS No. PERCENTAGE

Of
RESPONDENTS
BLACK 82 82
SHOWROOM
NEW DELUX 16 16
AGENCIES
Others 2 2
TOTAL 100 100

From the above table it is clear that 82% of the

respondents prefer to be BLACK SHOWROOM Buy the
footwear and 16% of the respondents prefer R K foot wear
and 2% of the respondents prefer other showrooms.

TABLE-10

OPINION ABOUT THE PRICE OF: BLACK SHOWROOM

OPINION No. PERCENTAGE

Of
RESPONDENTS
High 26 26
Low 16 16
Moderate 58 58
TOTAL 100 100

From the above table it is clear that 26% of the

respondents are having the opinion about the price of
BLACK SHOWROOM is high, 16% of the respondents
having the opinion about price of is low, 58% of the
respondents is having the opinion about the price of is
moderate.

TABLE-11

OPINION REGARDING THE SERVICE SATISFACTION ON

WOODLAND DESIGN:

OPINION No. PERCENTAGE

OF
RESPONDENTS
Good 46 46
Bad 2 2
Better 22 22
Excellent 30 30
TOTAL 100 100

From the above table it is clear that the 46% of the

respondents are having the opinion regarding the service
satisfaction on Woodland design, is good 2% is bad and
30% of the respondents opinion is excellent.

TABLE-12

OPINION ABOUT THE WOODLAND SHOE BRAND:

FACTOR OPINION NO. OF PERCENTAGE

RESPONDENTS
Price Satisfied 48 48.98
Not 50 51.02
satisfied
Quality Satisfied 48 96.55
Not 2 3.45
satisfied
Design Satisfied 54 90
Not 6 10
satisfied
Durability Satisfied 52 89.66
Not 6 10.34
satisfied

From the above table it is clear that customers 97%

satisfied by the quality of the woodland shoes brand and
3% not satisfied 90% of the customers are satisfied by the
design of the product and 10% are not satisfied 48.98% of
the respondents are satisfied by the price and 51.02% are
not satisfied 89.66% of the respondents are satisfied by
the durability of the product and 10.34% are not satisfied
 MAJOR FINDINGS:-

• Out of the total respondents surveyed, majority of

the respondents are male.
• During the survey it is found that, majority of the
respondents are belonging to income group of 70,000
and above.
• Out of 50 respondents, 92% of respondents have
agreed that they use Woodland shoes
• Out of total respondents surveyed, 58% of the
respondents are motivated by outlook, 8% by
advertisement and 2% by brand image of the product.
• Out of total respondents surveyed, majority of
respondent’s i.e. 40% opined that they become aware
of the product through friends and relatives.
• 52% of respondent’s i.e. 44% have opined that they
are using woodland shoes for above 3 years and 8%
have opined that they are not using wood shoes.
• Majority of the respondent’s i.e. 56% are having the
opinion that the price of woodland shoes is high.
• Out of the total respondent’s i.e. 46% have opined
that woodland design is good, 2% is bad and 30% of
the 30% of the respondent’s opinion is excellent.
• Majority of the respondent’s i.e. 97% are satisfied by
the quality of woodland shoes brand.
 SUGGESTION:-

1.Price:
Almost all the consumers complain that the prices of
woodland shoes are very high not reaching the mark of
customer’s expectation. So, the price should reduced so as
to increase the sales and profit of the company.

2.Quality:
Although the footwear of woodland shoes is generally
ranked high as to their quality, it is necessary to maintain
and even improve the quality of the product.

3.Design:
Though consumers are satisfied with the durability of
the product they need more designed and colours. There
should be increase in tech verities of the products so that
a good number of customers are attached both male and
female. Because majority of the population in the region
is relatively young and are in the high consumption stages
of life.

4.Advertisement:
Though advertisement is the only media through
which majority of the customers became aware of the
product but from the survey it was found out that
advertisement is not sok effective and informative and
also it doesn’t reach more number of people. So, more
and more advertisement must be given in television by
increasing the frequency of advertisement and the colour
advertisement should be used for newspapers so that the
customers will be aware of all the products, which exist in
the market, and the new product, which will be produced
by the company.

5.After sales services:

Almost all of the respondents are satisfied with the

services rendered by the dealers.

1.Still the dealers should improve their marketing as well

as after sales services to meet the needs and taste of
consumer demands.
2.Periodical survey of market from the company is
necessary to know the changes in.
3.Attitudes of consumers and reason for dissatisfaction if
any.
 CONCLUSION:-

With the help of the survey conducted, the

following conclusion can be made:

• There exists enough potential market for

woodland shoes in Koppa city.
• Most of the respondents have the opinion that
woodland shoes Ltd., Supplies quality products.
So, the quality is good.

• Most of the customers are of the opinion the

prices of woodland shoes are high so prices should
be brought down.

• The majority of shoe occupied by woodland shoes

Ltd. in the market depicts that woodland enjoys
higher reputation than the other manufactures in
the market.
 QUESTIONNAIRE

Dear Sir/Madam,

I am a student of Govt First Grade College in

final year BBM for the academic year 2012-2013. For the
partial fulfillment of my course, I am conducting the survey
on the “WOOD LAND FOOT WEAR”, to prepare project
report. I request you to spend few minutes for me and fill
in the below mentioned questions in the questioner.

The information provided by you will be used only for

academic purpose. I hope you will co-operate for this.

• Name: ________________
• Address: _______________
contact No:-
• Age: ___________
• Sex: ___________
• Male
• Female

• Occupation: __________
• Annual Income (Rs)
 • Below 20,000
• 20,000-50,000
• 50,000-70,000
• 70,000 & Above
• Which company foot wear do you prefer?
• BATA
• WOOD LAND
• PARAGON
• LIBERTY
• Are you a woodland buyer? YES/NO
If yes state reason: _____________________
If no state reason: _____________________
• What do you think of woodlands range of products?
• High
• low
• Moderate
• What motivated you to purchase woodland
products?
a)Good quality
b)Price
c)outlook & design
d)Advertisement
e)Brand image
11. How did you come to know about woodland shoes?
a)Friends/Relatives
b)Advertisement
c)Showrooms
 d)Other specify
12. What factors do consider while purchasing
woodland shoes?
a)Image
b)quality
c)price
d)Guarantee
e)All
13. What is your opinion about Woodland shoes?
a)Durable
b)Comfort
c)Moderate
d)Prestigious
14. For how many years you have been using
woodland shoes?
a)6 months-1 years
b)1-2 years
c) 2-3 years
d) above 3 years
15. In which shop you wish to buy the footwear?
a)BLACK showroom
b)NEW DELUX agencies
c)Other Specify
16. What is your opinion about the price “BLACK
showroom”
a) High
b)Low
c)Moderate
17. Are you satisfied with the service provided by the
dealers.
a)Satisfied
 b) Not satisfied
18. What is your opinion on woodland designs?
a)Good
b)Bad
c)Better
d)Excellent
19. Are you satisfied with the following woodland
shoes.
Price Quality Design Durability
Satisfied
Not
satisfied

20. Any suggestion:

Date:
Place:

Thank you for you kind co-operation

YPUR’S SINCERELY
• UDAY C.
 RESEARCH

This step requires the company to find out more about the
industry their client is in. Consider the perspective of
client and the places he visits, and looking at emerging
trends in the marketplace.
Creating designs inspired by elements of nature because
the style of the