MANASA MUPPA

+91 7032715747
muppamanasa555@gmail.com
Hyderabad, Telangana

Project Manager specializing in strategic product feature design, leveraging extensive experience in
B2B and B2C marketing automation to enhance user engagement and drive business growth. Excited
to apply deep industry knowledge and innovative skills to propel the success of a forward-thinking
organization

CORE COMPETENCIES

Project Management Digital Marketing Team Leadership

Stakeholder Management Marketing Automation Lead Generation
Strategic analysis Market Research Project Planning

PROFESSIONAL EXPERIENCE

Farmreach Technologies Pvt Ltd

Project Manager- Growth September 2022-April 2024

1.End-To-End Project Cycle

Led the full lifecycle of a mobile app, from concept to market scaling up. Coordinated cross-
functional teams for strategic alignment and executed growth strategies to enhance market
presence and user engagement
2. Campaign Automation
Led the implementation and management of automation tools (Apollo, Linkedin, Dripify, Clay &
Hubspot) to streamline B2B and B2C Marketing Efforts
3. Market Research and Insights
Regularly conducted comprehensive market research, providing the data necessary to refine
project scopes, direct strategic planning, and enhance user engagement across all company
projects
4. Digital Advertising
Managed and executed advertising campaigns across Google, Meta, and ShareChat, optimizing
reach and increasing conversion rates
5.Web Design & Development
Utilized Framer, a no-code platform, to design and develop a responsive website
6. Product Feature Design and Implementation:
Directed cross-functional teams to design and implement customer-centric product features,
driving innovation and maintaining a competitive edge in the market
7. Content Creation
Collaborated closely with the design team to create social media posters and videos aimed at
increasing brand awareness
 Intello Labs
April 2022 - August 2022
Crop Analyst

Classifying data based on quality or defects of agri commodities

worked on vadilation and quality assurance of the data
Tagging the defects or quality of fruits & vegetables by using Al

PROJECTS
1. Mobile App Development- Farminsta & Pandoforce
Managed the full lifecycle of a high-impact mobile app, from concept development to successful
market launch and scaling. Coordinated with cross-functional teams to align on strategic goals.
Contributions: Led team efforts, devised growth strategies, and monitored project progress to
ensure alignment with business objectives.
Outcome: Enhanced company's market presence and user engagement significantly
2. Digital Strategy for App Downloads - Andhra Pradesh & Telangana
Conceptualized and executed a comprehensive digital marketing campaign to drive mobile app
downloads, targeting users in the Andhra Pradesh and Telangana regions.
Contributions: Strategized and managed ad campaigns across various platforms including Google
Ads, Facebook Ads, and Instagram Ads. Leveraged targeted WhatsApp campaigns and email
marketing to engage with potential users.
Outcome: Achieved a significant increase in app downloads, effectively expanding the user base
and enhancing brand visibility in the targeted regions.

EDUCATION
Master of Sciences - 2022
Lovely Professional University - 76 %
Bachelor of Sciences- 2020
Rai Technology University - 80%
Intermediate
Sri Chaitanya college - 92 %
SSC
NRI Indian Springs- 97 %

LANGUAGES
English
Telugu

ACHIEVEMENT
March 2023- Participated in Hysea Top 10 startup awards received best startup award
March 2023- Feb2024- Successfully managed 5 exhibitions for boosting brand visibility and acquiring new
customers