BRAND BOOK

D3O Brand Book Brand Narrative

D3O created the and have owned it ever

market for branded since, making the world’s
impact protection in 2006 best protective products.
D3O Brand Book Brand Narrative

For the world-class brands

we’re proud to partner with D3O creates market-defining
products that add value and
create an advantage.
D3O Brand Book Brand Narrative

D3O enables and

empowers people who use whilst taking risks and
our products to stay safe challenging their limits.
D3O Brand Book Our Mission

TO CREATE THE BEST

PROTECTIVE PRODUCTS
IN THE WORLD.
D3O Brand Book Value Proposition

OUR BRAND VALUE

PROPOSITION This product is D3O® Protected.
Nothing protects better than D3O.
D3O® materials offer the thinnest, most
advanced protection against impact.
D3O is found in helmets, gloves and
other protective gear used around the
world by soldiers, professional athletes,
industrial workers and motorcyclists.
So if they trust D3O, you can too.
D3O Brand Book Our Ambassadors

MICHAEL “WHEN YOU’RE HITTING

DUNLOP
ISLE OF MAN TT LEGEND
SPEEDS OF 200MPH YOU
NEED TO BE ABLE TO TRUST
THE EQUIPMENT THAT
YOU’RE USING AND D3O
PLAYS A VITAL ROLE IN MY
FURYGAN RACE SUIT.”

12 13
D3O Brand Book Our Ambassadors

SETH “HAVING D3O® PROTECTION

JONES
NHL STAR
ALLOWS ME TO FOCUS ON
JUST PLAYING HOCKEY AND
GIVING MAXIMUM EFFORT
EVERY SHIFT AND EVERY
GAME. I KNOW THAT D3O®
WILL PROTECT ME LIKE NO
OTHER PADDING WILL.”

14 15
D3O Brand Book Our Ambassadors

TAHNÉE “AS SOON AS YOU PUT D3O®

SEAGRAVE
GOLD MEDAL DOWNHILL
ON, YOUR MIND PREPARES
ITSELF SO IT DOESN’T JUST
MOUNTAIN BIKER PROTECT YOUR BODY, IT’S
PROTECTING YOUR MIND. IT
DOES MAKE YOU FEEL THAT
LITTLE BIT MORE INVINCIBLE.”

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D3O Brand Book Name D3O Brand Book Colour
Registered Trademark

NAME COLOUR REGISTERED TRADEMARK

Our brand name is D3O Our brand colour is D3O® is a registered trademark of Design
Blue Limited. The registered trademark

orange. symbol should be used after D3O in

superscript wherever possible.

The correct pronunciation is

DEE - THREE - OH Incorrect D3O Aero
C 0 M 70 Y 100 K 0
R 255 G 107 B 0
Accepted D3O® Aero
Not D30 (D-Thirty)
L 64 a 55 b 73
H 25 S 100 B 100
#ff6b00 Preferred D3O® Aero

18 19
D3O Brand Book Typography D3O Brand Book Typography - In Use

TYPOGRAPHY TYPOGRAPHY - IN USE

WE ARE D3O
Helvetica Roman Helvetica Bold Poppins Black Poppins Black
Main heading, always all caps

abcdefghij abcdefghij ABCDEFGHIJ The world’s #1 impact Helvetica Bold

klmnopqr klmnopqr KLMNOPQR protection brand. Subheadings, emphasized text
stuvwxyz stuvwxyz STUVWXYZ
1234567890 1234567890 1234567890 D3O created the market for branded
impact protection in 2006 and have Helvetica Roman
¡!@#€$£¥®™ ¡!@#€$£¥®™ ¡!@#€$£¥®™ owned it ever since, making the Body copy
world’s best protective products...

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D3O Brand Book Brand Hierarchy D3O Brand Book Corporate Logo

BRAND HIERARCHY CORPORATE LOGO

The D3O® corporate logo is globally recognized to
represent impact protection. Any use of this logo must
be approved by D3O on a case-by-case basis.
D3O® Corporate Logo

1 For application on all official

company communications.

D3O® Trustmark Safe area Minimum print size

2 For use on product and marketing

communications to highlight the
presence and benefit of D3O.

16mm
D3O® Technologies and Materials

3
Specific D3O® technologies and
25mm
materials; branded for use in marketing
communications to differentiate the type
of D3O® technology or material used.

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D3O Brand Book Corporate Logo - D3O Brand Book Corporate Logo -
Colour Options Logo Don’ts

CORPORATE LOGO CORPORATE LOGO

COLOUR OPTIONS LOGO DON’TS

Default Alternative (on white background) Alternative (on black background)

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D3O Brand Book On-product, Packaging & Marketing Collateral Logo D3O Brand Book On-product, Packaging & Marketing Collateral Logo -
Colour Options

ON-PRODUCT, PACKAGING &

ON-PRODUCT, PACKAGING & MARKETING COLLATERAL LOGO

COLOUR OPTIONS
MARKETING COLLATERAL LOGO
The D3O® on-product and marketing logo must Default Against black Against D3O orange
be applied to partner products, packaging and background background
marketing communication assets to highlight
the presence of D3O® in your product.

Safe area Minimum print size

18mm

21mm

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D3O Brand Book On-product, Packaging & Marketing Collateral Logo - D3O Brand Book On-product Logo - Consumer Electronics
Logo Don’ts

ON-PRODUCT LOGO - CONSUMER ELECTRONICS

ON-PRODUCT, PACKAGING & MARKETING COLLATERAL LOGO

LOGO DON’TS
This alternative D3O® logo is for
use in phone case branding.

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D3O Brand Book Technology and Material Logos D3O Brand Book Technology and Material Logos

TECHNOLOGY AND MATERIAL LOGOS

D3O® Bio D3O® Zero™ D3O® Impact Additives™ D3O® Impact Print™
D3O® technology and material
logos can be used on marketing
assets promoting products
containing them.

They must be used in addition

to the on-product, packaging Colour options Minimum print size Colour options Minimum print size Alternative Minimum print size Alternative Minimum print size
and marketing logo and are not
for use on product. 12.2mm 10.5mm
22.5 mm 20mm

11.8mm

10mm

12mm
12mm
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D3O Brand Book On-product Branding D3O Brand Book On-product Branding -
Consumer Electronics Branding

ON-PRODUCT BRANDING
ON-PRODUCT BRANDING

CONSUMER ELECTRONICS BRANDING

The D3O® partner product, packaging and The D3O® on-product logo should always be positioned
marketing collateral logo must be applied in the flat area of the case to avoid distortion.
to partner products according to the It should always include a safe area around it and not
options presented in the following pages. be printed along the edges of the flat area of the case.

All options must be used on the

product’s exterior, be non-removable
and use a suitable, hard-wearing
process to ensure durability throughout
the lifetime of the product.
36mm
Samples must be submitted for approval 2.85mm
prior to product launches. 5mm

Flat area

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D3O Brand Book On-product Branding - D3O Brand Book On-product Branding -
Case Branding Overview Clear Cases

ON-PRODUCT BRANDING ON-PRODUCT BRANDING

CASE BRANDING OVERVIEW CLEAR CASES

When applying the on-product logo to a clear
case, debossed lettering is the preferred option.
Clear case Black case Coloured case Textured case

NOTE: The orange triangle (Pantone 1505C) must

remain the same through all the different applications.

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D3O Brand Book On-product Branding - D3O Brand Book On-product Branding -
Black Cases Coloured Cases

ON-PRODUCT BRANDING ON-PRODUCT BRANDING

BLACK CASES COLOURED CASES

When applying the on-product logo to a grey or black • When applying the on-product logo to a coloured
case, the tone used for the lettering should be at least case, debossed lettering is the preferred option.
30% brighter or darker than the main tone of the case,
to achieve enough contrast to ensure correct readability. • When debossed lettering is not possible, printing the
on-product logo in a way that ensures its readability
against a coloured surface is essential. The method to
achieve the necessary contrast is based on analysing
each case’s base colour HSB (Hue, Saturation,
Brightness) values and increasing or decreasing the
Brightness value by at least 30%. When the colours
are predominantly bright and/or desaturated, the
darker option should be chosen, and vice versa.

NOTE: The orange triangle (Pantone 1505C) must NOTE: The orange triangle (Pantone 1505C) must
remain the same through all the different applications. remain the same through all the different applications.

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D3O Brand Book On-product Branding - D3O Brand Book On-product Branding -
Textured Cases Helmet Branding

ON-PRODUCT BRANDING ON-PRODUCT BRANDING

TEXTURED CASES HELMET BRANDING

When applying the trustmark to a textured case, a flat
safe area is needed for the trustmark to sit in.
Back Front

The D3O logo must be

placed on the outer shell
and be non-removable.

NOTE: The orange triangle (Pantone 1505C) must

remain the same through all the different applications.

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D3O Brand Book On-product Branding - D3O Brand Book On-product Branding -
Guard Branding Jacket / Trouser Branding

ON-PRODUCT BRANDING ON-PRODUCT BRANDING

GUARD BRANDING JACKET / PANT BRANDING

Fabric label Fabric label Screen print Fabric label Fabric label

• A D3O fabric label should A D3O fabric label should be

be applied to the exterior applied to the exterior of the
of the product. product.
• Alternatively, with prior
appoval, the D3O logo can
be screen printed on the
exterior of the product.

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D3O Brand Book On-product Branding - D3O Brand Book On-product Branding -
Glove Branding Shoe Branding

ON-PRODUCT BRANDING ON-PRODUCT BRANDING

GLOVE BRANDING SHOE BRANDING

Fabric label Fabric screen print In-mold print Fabric label Fabric label Screen print

• A D3O fabric label • A D3O fabric label

should be applied to the should be applied to the
exterior of the product. exterior of the product.
• With prior approval, • Alternatively, with prior
the D3O logo can be appoval, the D3O logo can
screen printed on the be screen printed on the
exterior of the product. exterior of the product.
• Alternatively, also with
prior approval, the D3O
logo can be seamlessly
integrated into the design
of the part through
in-mold printing.

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D3O Brand Book On-product Branding - D3O Brand Book On-product Branding -
Backpack Branding D3O-supplied

ON-PRODUCT BRANDING ON-PRODUCT BRANDING

BACKPACK BRANDING D3O-SUPPLIED

The following on-product branding is
available from D3O off-the-shelf and can
Fabric label Screen print
be ordered via your D3O account manager.
• A D3O fabric label should
be applied to the exterior
of the product.
• Alternatively, with prior
appoval, the D3O logo can
be screen printed on the
exterior of the product.

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D3O Brand Book On-product Branding - D3O Brand Book On-product Branding -
CE Booklet Garment Swing Tags

ON-PRODUCT BRANDING ON-PRODUCT BRANDING

CE BOOKLET GARMENT SWING TAGS

Unfolded view

To be used on non-CE certified products.

Front

To be used on all CE
certified products.
Back

Dimensions Product code Dimensions Product code

61 x 163mm (folded) 13101 60 x 163mm 13100
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D3O Brand Book On-product Branding - D3O Brand Book On-product Branding -
Footwear & Glove Swing Tags Fabric Labels

ON-PRODUCT BRANDING ON-PRODUCT BRANDING

FOOTWEAR & GLOVE SWING TAGS FABRIC LABELS

Core fabric label

To be placed on the outside

Front
of all products.
Alternative fabric label Upward fabric label

Back Dimensions Product code

Core fabric label 20 x 17mm (folded) 13098
Dimensions Product code Alternative fabric label 29 x 13mm (folded) 14560
45 x 58mm 14550 Upward fabric label 29 x 13mm (folded) 14561

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D3O Brand Book On-product Branding - D3O Brand Book Premium Branding -
Premium Nylon Webbing Label

ON-PRODUCT BRANDING PREMIUM BRANDING

PREMIUM NYLON WEBBING LABEL

The following on-product branding
solutions are additional optional extras
that can be used to further differentiate
your D3O protected product. These can be
ordered via your D3O account manager.

Dimensions Product code

70 x 40mm 14528
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D3O Brand Book Premium Branding - D3O Brand Book Premium Branding -
Translucent Silicone Flag Label Translucent Silicone Patch

PREMIUM BRANDING PREMIUM BRANDING

TRANSLUCENT SILICONE FLAG LABEL TRANSLUCENT SILICONE PATCH

Dimensions Product code Dimensions Product code

63 x 22mm 14532 30 x 30mm 14530
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D3O Brand Book Premium Branding - D3O Brand Book Premium Branding -
TPU Molded Patch Debossed PU Patch

PREMIUM BRANDING PREMIUM BRANDING

TPU MOLDED PATCH DEBOSSED PU PATCH

Dimensions Product code Dimensions Product code

70 x 30mm 14527 50 x 50mm 14526
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D3O Brand Book Premium Branding - D3O Brand Book Premium Branding -
Raised Silicone Patch Metal Badge

PREMIUM BRANDING PREMIUM BRANDING

RAISED SILICONE PATCH METAL BADGE

Dimensions Product code Dimensions Product code

60 x 30mm 14531 38 x 6mm 14529
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D3O Brand Book Packaging D3O Brand Book Packaging

PACKAGING
D3O partner packaging should include
the D3O® partner product, packaging and
marketing collateral logo on the front,
and highlight the relevant D3O® product,
technology or material.

The back can accommodate additional

D3O tools such as tech explainer graphics,
cross-sector icons and the D3O® Licensee
Authenticator where relevant.

Packaging must be submitted to D3O for

approval prior to product launches.

Example screen protector packaging Example phone case packaging

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D3O Brand Book Packaging D3O Brand Book Packaging Guidelines -
Front

PACKAGING GUIDELINES - FRONT

The D3O logo should be placed in
bottom right corner of pack at a 45 21mm
degree angle.
At least 7 mm of space should be 21mm
allowed around the logo. 7mm

The use of any D3O® product, 7mm

technology or material in the
product should be called out
on front of pack as a product
feature, and where applicable
the specific technology or
material logo should be used.
The following descriptor should be
used on front of pack: Genuine D3O® Product
D3O® is a registered trademark of
Design Blue Limited.
Further information about D3O®
intellectual property can be found at
www.d3o.com/IP

‘This product is made with D3O,

the thinnest, most advanced
protection against impact.’

Example knee guard packaging Example knee pad packaging

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D3O Brand Book Packaging Guidelines - D3O Brand Book Tech Explainers -
Back Impact Graphic

PACKAGING GUIDELINES - BACK TECH EXPLAINERS - IMPACT GRAPHIC

The following D3O assets may be used on back of pack: The impact graphic can be used on
packaging and marketing materials
to explain how D3O® works when
D3O Cross Sector Use Icons D3O Licensee Authenticator
integrated into products such as
For brand partners that operate garments, guards, gloves, footwear
30mm under a license agreement. and backpacks.
This supplied QR code validates
the authenticity of the D3O material

15mm
used in your product and must be
applied to the back of every pack.
Alongside this, the following copy
should be applied:
D3O® is a registered trademark
of Design Blue Limited.
Further information about D3O®
intellectual property can be
found at www.d3o.com/IP

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D3O Brand Book Tech Explainers -
Molecules Graphic
TECH EXPLAINERS - MOLECULES GRAPHIC
The molecules graphic can be
used on packaging and marketing
materials to explain how D3O®
technologies work across products.
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D3O Brand Book Product Naming
PRODUCT NAMING
Products containing D3O® should include
‘D3O®’ within the product name.
This will boost sell-through by:
• highlighting the presence
of D3O® protection within
• optimizing the product’s
ranking within search engines.
Where use of the ® is not possible
online, this can be shortened to ‘D3O’.
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D3O Brand Book Press Release Boilerplate D3O Brand Book Social Media

PRESS RELEASE BOILERPLATE SOCIAL MEDIA CONTACT D3O

@D3Olab #D3Oprotected marketing@D3O.com

ABOUT D3O (www.D3O.com)
instagram.com/D3OLab +44 (0) 1273 425 470
D3O is a fast-growth Protection company that develops
and markets world leading impact protection products. facebook.com/D3OLab
With offices in the UK, US and China, D3O partners with
a broad portfolio of world-class brands that include the youtube.com/user/D3OLab

US Department of Defense, ZAGG, Triumph Motorcycles

linkedin.com/company/D3O
and Fox Racing. From body protection for professional
athletes and motorcyclists to helmet liner systems that twitter.com/D3OLab
mitigate against traumatic brain injury, D3O is recognized
as the authority on Impact Protection.

66 67
 Printed with
vegetable inks www.D3O.com