Persuasion theory

The persuasive approaches that we implemented on our academic website were rhetorical

elements like logos, which we implemented on the scientific facts that we used to explain

why and how this website can help students to improve, organized their lives when facing a

big academic workload that is taking a significant place in their life when the university

consumes a considerable amount of their time and energy, also potentially leading to

burnout and negatively impacting their mental and physical well-being. And ethos, to prove

that our posts, help, and study plans are effective and actually help you to improve your

study schedule and have a balance between personal life and studies.

The Categories of appeal that we used were self-actualization, safety and security needs.

We used it self-actualization when we encourage our viewers to use our study plans to

accomplish their academic goals and to continue their development as a professional; safety

and security, when we offer a safe space for them to go open up themselves and find help

for their academic problems. We also use a positive language, when we talk about the

improves in their mental health and study organization, prioritizing their wellness. And

finally, the persuasion techniques that we implemented were power Words, pronouns,

intensifiers, final impact, because want to evoke the strong emotions of the people that feel

the same way. Also, amplify the meaning of other words so the people know that our

campaign is important and we want the message to be clear and understood.

 The Problem
Students have an academic
workload that is taking up an
important place in their lives. When
it consumes a lot of their time and
energy, it can lead to burnout and
negatively affect their mental and
physical well-being.

That’s why
Our Solution
We are giving psicologycal help to
the students of the university to
manage stress, their time and how to
not focus all the time in college.
We are creating organized study
plans, by developing educational
content tailored to their academic
needs.

With who?
Will be working with young adults,
especially Uninorte students, who
need an organized study plan,
through the development of
educational content adapted to their
academic needs.

Why you should support us?

You would be prioritizing mental

health, not only your own, but also
the mental health of others. In this
way, we would be helping more
people who need to manage their
time and have a balance between
their personal and university life.

For more information contact us through

this number: +57 1234567890

Campaing Leaders: Isabella Geney, Carmen Roca and Giselle Ujueta.