PROGRESS OF PROJECT

PROFESSIONAL ENGLISH COURSE

Members of Group 7 :
Meylinda 2213025065
Zakiah Nurhaliza 2213025001
Intan Naya Mazzura 2213025011
Nyoman Ardha Hendrawan 2213025003

INFORMATION TECHNOLOGY EDUCATION STUDY PROGRAM

FACULTY OF TEACHER TRAINING AND EDUCATION
LAMPUNG UNIVERSITY
2024
We got a topic about social media types, the differences between social media, the advantages
and disadvantages of using social media.
Project : A poster that comparing 2 social media Application
Title of Poster : Face off Instagram X Tiktok
Job desk :
1. Leader : Meylinda
2. Find the material : Zakiah Nurhaliza, Nyoman Ardha
3. Make A poster : Intan Naya Mazzura, Meylinda

Material :
Despite both being social media giants, Instagram and TikTok cater to distinct
preferences. Established in 2010, Instagram allows users to share photos and videos with a
focus on detailed editing and a more permanent style of content. In contrast, TikTok,
launched in 2016, prioritizes short, entertaining, and viral videos with durations ranging from
15 seconds to 10 minutes, featuring music, special effects, and text. These platforms offer
different user experiences. Instagram caters to sharing special moments in the form of
beautiful photos and videos, while TikTok thrives on entertainment and keeping up with
trends. Both have achieved immense global popularity with millions of active users.
Instagram was acquired by Facebook in 2012, while TikTok is owned by ByteDance, a
Chinese tech company. Instagram and TikTok reign supreme in the social media landscape,
but they cater to distinct preferences. Here's a detailed breakdown to help you pick your
champion:

1. Content Focus
Instagram:
a) Evolved from a photo-sharing platform to embrace short-form video
(Instagram Reels) and disappearing content (Instagram Stories).
b) Posts tend to be more polished and edited, with users investing more time in
crafting their visuals.
c) Offers a wider variety of formats including single photos, carousels (multiple
photos in one post), IGTV (longer-form video), and Instagram Live
(streaming).
TikTok:
a) Exclusively short-form video content (typically 15-60 seconds) reigns
supreme.
b) Content is known for its spontaneity, creativity, and heavy reliance on special
effects and trending music.
c) Viral trends and challenges are a core aspect, fostering user participation and
interaction.
d) No option for static photos or other non-video content.

2. Target Audience
Instagram:
a) Slightly broader demographic with a peak in the 25-34 age range.
 b) Popular among fashion, travel, lifestyle, and photography enthusiasts.
c) Brands and influencers leverage Instagram for product and service marketing.
TikTok:
a) Dominated by Gen Z (13-24 years old).
b) Popular for lighthearted entertainment content like dance trends, funny
memes, bite-sized educational content, and user-generated challenges.
c) Fosters a stronger sense of community due to its algorithm prioritizing viral
content, allowing even new users to gain significant reach.
3. Content Creation
Instagram:
a) Requires more planning and editing for visually appealing content.
b) Offers a robust set of photo and video editing tools, along with filters to
enhance aesthetics.
c) A learning curve exists for mastering the various features.
TikTok:
a) Easier and faster content creation process.
b) The app provides a vast library of trending video effects, filters, and music,
allowing users to create engaging videos without complex editing skills.
c) Emphasizes spontaneous, authentic content and encourages user creativity.

4. Engagement (User Interaction)

Instagram:
a) Engagement heavily relies on follower count and strategic hashtag use.
b) Stories and Live features facilitate real-time interaction with followers.
c) Comments and likes are the primary engagement metrics.
TikTok:
a) Boasts a sophisticated algorithm that prioritizes content with viral potential.
b) Entertaining and creative content has a higher chance of reaching a broad
audience, even beyond the creator's follower base.
c) Comments, likes, and shares are the key engagement metrics.

5. Monetization
Instagram:
a) Influencers and brands utilize Instagram for paid promotions (endorsements).
b) Instagram Shopping allows businesses to sell products directly on the
platform.
c) Affiliate marketing programs can also be leveraged to earn commissions from
promoting others' products.
TikTok:
a) Brand sponsorships (endorsements) are a major monetization avenue on
TikTok as well.
b) The TikTok Creator Marketplace (for established creators) connects brands
with creators for paid content collaborations.
 c) "Virtual gifting" allows viewers to send virtual gifts to their favorite creators,
which can be converted into real cash.

In a Nutshell :
a) Choose Instagram for Sharing polished photos and videos, building brand presence,
reaching a broader audience, and engaging with a slightly older demographic.
b) Choose TikTok for Creating fun and engaging short-form videos, keeping up with
trends, potentially going viral and reaching a large audience quickly, and connecting
with a younger demographic.