IIFBM

1/12/23

Agneda: Labor laws play a crucial role in safeguarding the rights and interests of workers in the
workplace.

Company:Forever 21

What are labor laws:

Labour laws provide a framework for protecting workers' rights, ensuring safe
working conditions, and promoting social justice in the workplace. Labour laws
help to promote economic stability and social welfare by ensuring that workers
are treated fairly and provided with basic protections.
Labor laws protect workers from exploitation and unfair practices. They also
ensure that workers are treated fairly and equitably. Labor laws can include:
Fair wages
Safe working conditions
Rest and work periods
Job security
Compensation for injuries
Minimum wage
No bias based on protected traits
Overtime pay
Labor laws can also:
Reduce conflicts and strikes
Promote social justice
Promote economic stability
Encourage employee loyalty
Reduce turnover

Protecting Employee Rights- Compliance with labour laws ensures

that employees' rights are protected. These laws provide guidelines
on fair pay, working hours, and safe working conditions, among other
things. By adhering to these laws, businesses can ensure that their
employees are treated fairly and equitably.
About Forever 21

Forever 21 is a fashion retailer that sells clothing and accessories for

men, women, and children. The company is known for offering
current trends at a low price. Forever 21 keeps its stores exciting by
bringing in new merchandise daily. Forever 21 was founded in 1984
in Highland Park, Los Angeles as Fashion 21. The company is currently
operated by Authentic Brands Group and Simon Property Group. It
has about 540 outlets, with most of them in shopping malls.
Forever 21 wants to inspire all customers shopping experience by providing a
captivating and exciting store environment with a never-ending flow of fun, on-
trend fashion at a great value.

Forever 21 claims to comply with local wage and work hour laws. This
includes:
Paying at least the minimum wage
Paying overtime
Providing a safe workplace
Providing a clean workspace
Maintaining adequate insurance
Forever 21 also claims that their products are manufactured in
facilities that follow local laws and regulations.
Sub agenda :

Forever 21, recognize the importance of investing

in employee training and skill development to
enhance customer service, improve efficiency, and
stay competitive. These initiatives may include:
Training Programs: Implementing training
programs to enhance the skills of employees,
whether in customer service, sales, or other
relevant areas.
Online Training Platforms: Using online platforms
for employee training to make learning more
accessible and flexible.
Leadership Development: Providing leadership
development programs to groom employees for
higher-level roles within the organization.
Technology Training: Given the evolving nature of
retail technology, providing training on using new
software, point-of-sale systems, and other
technological tools.
Customer Service Training: Focusing on customer-
centric training to ensure that employees can
provide an excellent shopping experience.
Cross-Functional Training: Offering cross-
functional training to enable employees to
understand and contribute to different aspects of
the business.
Onboarding Programs: Retailers typically have onboarding programs to
introduce new employees to the company culture, policies, and job
responsibilities. This helps them integrate into the organization smoothly.
Product Knowledge Training: Given that Forever 21 is a fashion retailer, it's
likely that they invest in training programs to ensure that their employees have
a good understanding of the products they sell. This includes knowledge about
the latest fashion trends, materials, and customer preferences.

Customer Service Training: Providing excellent customer service is

crucial in the retail industry. Training programs may focus on effective
communication, problem-solving, and building positive interactions
with customers.
Sales Techniques: Employees are often trained in sales techniques to
enhance their ability to promote products, upsell, and provide
personalized recommendations to customers.
 Allegations
On me
1. A workers’ advocacy group filed suit in Los Angeles Superior Court
Thursday against the popular teen clothing retailer Forever 21 Inc.,
alleging it engaged in unfair labor practices by systematically
contracting work out to sweatshops.
Answer: Officials with Forever 21 declined comment. The
company, based in Los Angeles’ downtown garment district, issued a
statement saying it “is committed to providing all of its employees
with fair wages and proper working conditions.”It said none of the
workers named in the suit were directly employed by the company.
“Based on our present understanding of these individuals’ claims, we
believe them to be meritless,” the statement said.

2. Forever 21 Bankruptcy Signals a

Shift in Consumer Tastes
Answer: Forever 21 said that it would continue to operate its website and hundreds
of stores in the United States, where it is a major tenant for mall owners, as well as
stores in Mexico and Latin America.

“What we’re hoping to do with this process is just to simplify things so we can get
back to doing what we do best,” Linda Chang, the chain’s executive vice president,
said in an interview. Ms. Chang’s parents, Do Won and Jin Sook Chang, who still run
the chain, founded Forever 21 in the 1980s after immigrating to California from
South Korea.

We went from seven countries to 47 countries within a less-than-six-year time frame

and with that came a lot of complexity,” Ms. Chang said. At the same time, she said,
“the retail industry is obviously changing — there has been a softening of mall traffic
and sales are shifting more to online.”

Forever 21, which said e-commerce made up 16 percent of its sales, saw its revenue
drop to $3.3 billion last year, down from $4.4 billion in 2016. It expects the
restructured company to bring in $2.5 billion in annual sales. The company employs
about 32,800 people, down from 43,000 in 2016.

Mr. Chang, the company’s chief executive, said in a 2012 interview that the chain was
named Forever 21 because it targeted 20-somethings and because “old people
wanted to be 21 again, and young people wanted to be 21 forever.” A large part of the
company’s base is minorities, Ms. Chang said, and customer studies have suggested
that 40 percent of Forever 21 shoppers are between the ages of 25 and 40. She said
the company would still aim to keep merchandise below $50.
3.