IIFBM

Date:2/12/23
Company:Kraft
Agenda: Sustainable development goals
About sdg’s:
the Sustainable Development Goals (SDGs) are a set of 17 goals
adopted by the United Nations in 2015. The goals are a call to action
to end poverty and inequality, protect the planet, and ensure that all
people enjoy health, justice, and prosperity. The goals are also known
as the Global Goals.
SDG Guide
The 17 goals are:
Goal 1: No poverty
Goal 2: Zero hunger
Goal 3: Good health and well-being
Goal 4: Quality education
Goal 5: Gender equality
Goal 6: Clean water and sanitation
Goal 7: Affordable and clean energy
Goal 8: Decent work and economic growth

Goal 9: INDUSTRY, INNOVATION AND INFRASTRUCTURE

Goal 10:REDUCED INEQUALITIES

About Kraft Heinz company:

The Kraft Heinz Company (KHC) is a multinational food and

beverage company that was formed in 2015 by the merger of
Kraft Foods Group and H.J. Heinz Holding Corporation. The
company is headquartered in Chicago and Pittsburgh.

KHC is the third-largest food and beverage company in North

America and the fifth-largest in the world. It has eight brands
that earn over $1 billion each year. Some of these brands
include:
Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco,
Oreo, Oscar Mayer, Philadelphia.
According to Glassdoor, KHC has an overall rating of 3.5 out of
5 based on over 6,253 anonymous employee reviews. 62% of
employees would recommend working at KHC to a friend.
Main agenda:

The Kraft Heinz Company has several sustainable

development goals:
Environmental stewardship:
Achieve net zero carbon emissions by 2050, halving same by 2030.
Reduce energy use intensity by 15% across our manufacturing
facilities by 2025 (per metric ton of product made).
Procure majority of electricity from renewable sources by 2025.
Reduce water use intensity by 20% in high-risk watershed areas by
2025
Reduce water use intensity by 15% across our manufacturing facilities
by 2025
Reduce waste to landfill intensity by 20% across our manufacturing
facilities by 2025
Aim to make 100% recyclable, reusable or compostable packaging by
2025.
Goal: Aim to reduce our use of virgin plastic globally by 20% by 2030

Animal welfare:
Work with suppliers to achieve animal welfare goals
Social responsibility:
Provide 1.5 billion meals to people in need by 2025.
Healthy Living & Community Support:
Improve product health & nutrition by achieving 85% compliance with
Kraft Heinz Global Nutrition Targets by 2025.
Reduce total sugar in our products by more than 60 million
pounds across our global portfolio by 2025.
Reduce sodium by an additional 5% in our BBQ Sauce and Kraft Salad
Dressings in North America by 2025.
Improve use and transparency of simpler ingredients by 2025.
Increase our plant-based offerings.
We aim to have women fill 50% of our global management positions by
2025.
We aim to have 30% of our salaried U.S. employee population identify
as people of color by 2025.
Responsible Sourcing:
Source 100% of eggs globally from cage-free or better* hens by 2025.
Improve broiler chicken welfare in the U.S. by 2024 and European
chicken commitment by 2026.
Purchase 100% sustainably-sourced Heinz ketchup tomatoes by 2025.

Kraft Foods has added transportation and agricultural commodities to what it will
be measuring. All of the company's European coffee brands have committed to
sustainably source 100 percent of their coffee by 2015.
From a 2010 base, by the end of 2015 Kraft Foods plans to increase sustainable
sourcing of agricultural commodities by 25 percent; reduce energy use in
manufacturing plants by 15 percent; reduce energy-related CO2 emissions in
manufacturing plants by 15 percent; reduce waste at manufacturing plants by 15
percent; eliminate 50,000 metric tons (100 million lbs) of packaging material; and
reduce 80 million km (50 million miles) from its transportation network.
Sub agenda:the effect of an effective education system for the benefits of the
business
Kraft Heinz has a strong focus on learning and development, which can have several benefits
for its business. The company's learning and development program, Ownerversity, provides
employees with access to custom training, learning materials, and external content libraries,
empowering them to execute with excellence in their roles, accelerate their learning curve,
and grow their careers
This focus on education can lead to a more skilled and knowledgeable workforce, which in
turn can improve productivity, innovation, and employee retention, ultimately benefiting the
business.Additionally, Kraft Heinz's commitment to diversity, inclusion, and belonging can
also positively impact its business. The company's strategy in this area helps it connect with
consumers, attract and grow employees who leverage multiple perspectives to solve
complex challenges, and innovate in an ever-changing industry
A diverse and inclusive workplace can lead to a more engaged workforce, better decision-
making, and a stronger brand reputation, all of which can contribute to the success of the
business.In summary, an effective education system and a focus on diversity and inclusion
can bring several benefits to the business of Kraft Heinz, including a more skilled and
engaged workforce, improved innovation, and a stronger brand reputation.
Kraft Heinz supports education and learning opportunities for its employees through various
initiatives and programs. Some of the key ways the company fosters a culture of learning and
development include:

Ownerversity: Ownerversity is Kraft Heinz's learning and development platform that provides
employees with access to custom training, learning materials, and external content libraries, such as
LinkedIn Learning and Harvard Business Review

. This platform enables employees to execute with excellence in their roles, accelerate their learning
curve, and grow their careers

Leadership and Culture Academy: This academy is for all Kraft Heinz employees and focuses on
developing leadership and cultural skills

Functional Academies: There are nine Functional Academies targeting employees within specific
functions, such as Finance, IT, Legal, Marketing, Operations, People, Procurement, R&D, and Sales1

. These academies help facilitate the development of functional capabilities for employees and their
teams, ensuring they thrive in their roles and deliver value to Kraft Heinz

#LearnLikeAnOwner Speaker Series: This series features high-impact learning experiences and is one
of the most attended programs across all Kraft Heinz
Global Learning Days: These days are dedicated to employee learning and development, allowing
employees to explore new topics and skills

KetchApp: An internal chat site where employees can discuss their independent learning journeys
and share resources with each other

Mentor KHC Program: This program aims to cultivate a diverse and inclusive workplace by matching
employees with mentors who can provide guidance and support

Partnership with DePaul University: Kraft Heinz partners with DePaul University to offer employees
streamlined admission, tuition assistance, and skills development opportunities

By investing in these programs and initiatives, Kraft Heinz fosters a culture of continuous learning,
intellectual curiosity, and professional growth, ultimately benefiting the company and its employees.

Kraft Heinz supports the United Nations' Sustainable Development Goals (SDGs) and has
integrated them into its global ESG strategy
. The company's ESG strategy focuses on three main pillars: Healthy Living & Community
Support, Environmental Stewardship, and Responsible Sourcing
. Some of the specific SDGs that Kraft Heinz targets include:
Healthy Living & Community Support: Kraft Heinz aims to improve product health &
nutrition by achieving 85% compliance with Kraft Heinz Global Nutrition Targets by 2025
. The company is also committed to reducing sugar content in its products by 72%
Environmental Stewardship: Kraft Heinz has set a goal to achieve net-zero carbon emissions
by 2050, with a focus on reducing energy use intensity by 15% across its manufacturing
operations
. The company is also an official signatory to the CEO Water Mandate
Responsible Sourcing: Kraft Heinz is dedicated to responsible sourcing and related impacts in
critical areas such as human rights, deforestation, animal welfare, and sustainable
agriculture
. The company is committed to strengthening its due diligence and management programs
while prioritizing the needs of its suppliers and customers
By supporting the SDGs and incorporating them into its ESG strategy, Kraft Heinz
demonstrates its commitment to socially responsible business practices and creating long-
term value for its stakeholders

Allegations
On me:
1. Racial Harassment Lawsuit:
Allegation: Three Black former Kraft Heinz factory workers sued the company
for $30 million, alleging routine racist harassment from former coworkers and
supervisors. They claimed their coworkers left notes in their lockers calling
them the N-word and once threatened to kill them if they didn’t quit their jobs.
Response: Kraft Heinz stated that the allegations at the Tulare plant are several
years old and were investigated as soon as the company was made aware of
them. The company undertook an extensive investigation, including
cooperating with law enforcement, to ensure that any behavior that violated
their policies, if uncovered, was put to an end. Kraft Heinz declined to disclose
the results of the investigation, citing an ongoing legal matter
Deceptive Labeling Lawsuit:
Allegation: A putative class action was brought against Kraft Heinz, alleging that
the labeling on the company's Mango Peach MiO, a flavored liquid beverage
concentrate, is deceptive.
Response: The details of Kraft Heinz's response to this specific lawsuit are not
provided in the source.
SEC Accounting Probe:
Allegation: The Securities and Exchange Commission (SEC) charged Kraft Heinz
with engaging in a long-running expense management scheme that resulted in
the restatement of several years of financial reporting.
Response: Kraft Heinz agreed to pay $62 million to settle the allegations and
took extensive remedial action to resolve the SEC accounting probe
Misleading Packaging Lawsuit:
Allegation: A lawsuit accused Kraft Heinz of misleading consumers by promising
that it takes only 3-1/2 minutes to prepare a cup of microwavable Velveeta
macaroni and cheese.response: The lawsuit was dismissed by a federal judge,
who stated that the consumer lacked standing to pursue the proposed class
action or force Kraft Heinz to change its packaging
These are the allegations against Kraft Heinz along with the company's
responses as per the provided sources.

Loreal(vardaan)
1. Allegation: A lawsuit accused L'Oréal of misleading American shoppers into
overpaying for its beauty products by suggesting they are made in France when
they are actually designed and made in the United States and Canada.

SOURCE:REUTURS

U.S. lawsuit claims L'Oreal makes

up products to appear being from
France
2. Allegation: Multiple lawsuits were filed against L'Oréal,
claiming that its hair relaxer products use chemicals that
cause cancer and other health problems.
SOURCE:BUSINESS TODAY
estimated that 1.64 per cent of women who never used hair straighteners would go
on to develop uterine cancer by the age of 70, but for frequent users, that risk goes
up to 4.05 per cent,” study leader Alexandra White of the US National Institute of
Environmental Health Safety said in a public statement.

Multiple lawsuits filed against L'Oreal, others in US claiming use of

cancer-causing chemicals in hair relaxers

Walmart(aushotosh)
1. the EEOC accused Walmart of failing to put an end to severe sexual harassment of female
workers by the manager of a West Virginia store and of firing a woman after she complained
to the commission.
The complaint filed in West Virginia federal court says the manager of the Lewisburg
store told an employee he wanted to be her "sugar daddy," offered her money for
sex, groped her and tried to force her to perform a sexual act in his office.
Walmart ignored rampant sexual
harassment at West Virginia store,
EEOC claims(source:reuturs)
Sensodyne(avani) (hindustantimes)
1. Sensodyne's advertisements claimed that the
toothpaste is "Recommended by dentists worldwide"
and "World's No.1 sensitivity toothpaste." The company
also claimed that the toothpaste "works in 60
seconds." : The central consumer protection authority (CCPA), a top
statutory body, has banned ads of Sensodyne, a toothpaste brand, for
marketing it with the labels “recommended by dentists worldwide” and
“world’s No 1 sensitivity toothpaste”, imposing a fine of ₹10 lakh, the
government said in a statement on Tuesday.
Sensodyne manufacturer GSK Consumer Healthcare said the matter is sub-judice.
“We are a responsible and compliant company, committed to the welfare of our
consumers and our products conform to the highest quality standards,” the
company said. (Sensodyne)
The authority, set up under the Consumer Protection Act, 2019, rejected
responses submitted by Sensodyne’s manufacturers to validate these two
claims. Another claim in the toothpaste’s branding, “works in 60 seconds”
is under investigation by the assistant drug controller, state licensing
authority, Silvassa in Dadra and Nagar Haveli because that is the
appropriate scientific body to evaluate the claim, the consumer affairs
ministry said, citing the CCPA order.
Sensodyne is a toothpaste for oral sensitivity, a painful condition caused
by damaged gums, owned by GSK Consumer Healthcare, which also sells
brands such as Eno (acidity-relief product), Crocin (paracetamol) and
Otrivin (a nasal decongestant). GSK is one of India’s oldest healthcare
companies.
“‘The matter is sub-judice. We are a responsible and compliant company,
committed to the welfare of our consumers and our products conform to
the highest quality standards,” GSK Consumer Healthcare spokesperson
said in a statement.
The CCPA took “suo-moto action” against Sensodyne ads products on TV,
YouTube, Facebook and Twitter for “showing dentists practising outside
India (practising in the United Kingdom) endorsing the use of Sensodyne
products namely Sensodyne Rapid Relief and Sensodyne Fresh Gel for
protection against teeth sensitivity”, an official statement said.
The CCPA asked Sensodyne to validate its claims “Recommended by
dentists worldwide”, “World’s No. 1 sensitivity toothpaste” and “clinically
proven relief, works in 60 seconds”.
Sensodyne’s makers submitted two market surveys in support of its
claims, the CCPA statement said.
The claims -- “Recommended by dentists worldwide” and “World’s No.1
sensitivity toothpaste” -- were made based on surveys “only with dentists
in India”, the CCPA order said. “No cogent study or material was
submitted by the company to substantiate the claims made in the
advertisements or indicate any worldwide prominence of Sensodyne
products. Thus, the claims were observed to be bereft of any reason or
justification,” the order said.
PRIME VIDEO(VARUN)
1. The heavily redacted lawsuit argues that Amazon adopted a
"manipulative" and "coercive" user interface to trick users into
enrolling in Prime. The FTC says some people intended to sign
up solely for Prime Video, which is a lower-cost option. The suit
alleges that on mobile, Amazon places the terms of Prime, like
 price and auto-renewal policies, at the very bottom of the page
that’s not viewable unless users scroll down.(source:the
guardian)
In its complaint, the FTC said Amazon used “manipulative, coercive or
deceptive user-interface designs known as ‘dark patterns’ to trick consumers
into enrolling in automatically renewing Prime subscriptions”.
It said the option to purchase items on Amazon without subscribing to Prime was
more difficult in many cases. It also said that consumers were sometimes presented
with a button to complete their transactions – which did not clearly state it would
also enroll them into Prime. Company leaders slowed or rejected changes that made
canceling the subscription easier, the complaint said. It argued those patterns were
in violation of the FTC Act and another law called the Restore Online Shoppers’
Confidence Act.

The FTC said that “one of Amazon’s primary business goals – and the primary
business goal of Prime – is increasing subscriber numbers”. Antitrust advocates and
big tech watchdogs applauded the move and called for more action against the e-
commerce giant.

“Amazon’s monopoly over online shopping has resulted in a race to the bottom for
the rest of us – violating our privacy, scamming us into keeping Prime memberships,
and blocking us from even seeing the best available products,” said Kyle Morse,
deputy executive director of the Tech Oversight Project, a non-profit watchdog
organization. “Jeff Bezos and Amazon represent the very worst of big tech, and their
contempt for their customers is glaringly obvious in how they conduct business.”

Launched in 2005, Prime has more than 200 million members worldwide who pay
$139 a year, or $14.99 a month, for faster shipping and other perks, such as free
delivery, returns and the streaming service Prime Video. In the first three months of
this year, Amazon reported it made $9.6bn from subscription, a 17% jump from the
same period last year.

In a news release announcing the lawsuit, the FTC said that although its complaint is
significantly redacted, it contained “a number of allegations” that back up its
accusations against Amazon. It also accused the company of attempting to hinder the
agency’s investigation into Prime, which began in 2021, in several instances.

“Amazon tricked and trapped people into recurring subscriptions without their
consent, not only frustrating users but also costing them significant money,” said
Khan in a prepared statement. “These manipulative tactics harm consumers and law-
abiding businesses alike.”

The tech giant has faced other lawsuits accusing its Prime cancelation process of
being too complicated. Under scrutiny from the agency, the company in March
provided consumers with instructions on how to cancel their Prime memberships in
a blogpost.

In a statement, Amazon disputed the FTC’s claims and said that the agency
announced the lawsuit without notifying the company first. Spokesperson Heather
Layman said it was typical to have a dialog with commissioners before a lawsuit is
filed and that the “absence of that normal course engagement is extremely
disappointing”.

“The truth is that customers love Prime and by design we make it clear and simple
for customers to both sign up for or cancel their Prime membership,” she said. “As
with all our products and services, we continually listen to customer feedback and
look for ways to improve the customer experience and we look forward to the facts
becoming clear as this case plays out.”

Amazon has faced heightened regulatory scrutiny in recent years as it moved to

expand its e-commerce dominance and dip its toes into other markets, including
groceries and healthcare.

The lawsuit follows another Amazon-related win by the FTC just a few weeks ago.
Earlier this month, Amazon agreed to pay a $25m civil penalty to settle allegations it
violated a child privacy law for storing kids’ voice and location data recorded by its
popular Alexa voice assistant. It also agreed to pay $5.8m in customer refunds for
alleged privacy violations involving its doorbell camera Ring.

2. US regulators and 17 states are suing Amazon over allegations the e-commerce
behemoth abuses its position in the marketplace to inflate prices on and off its
platform, overcharge sellers and stifle competition. The lawsuit, filed Tuesday in
federal court in Amazon's home state of Washington, is the result of a years-long
investigation into the company's businesses and one of the most significant legal
challenges brought against it in its nearly 30-year history.(source:the economic times)