DIVYA SHARMA

Phone no:+91 9950544649 Email ID: divya.sharma.1390@gmail.com Location: Gurugram

EDUCATION
Great Lakes —The University of Texas at Austin Apr’2022 – Mar’ 2023
Post Graduate Program- Data Science and Business Analytics

Rajasthan University Apr’ 2012 – Mar’ 2015

Master’s in English Honors

EXPERIENCE
Data Analyst, Ansh Technovision LLP 03/2022 – Present

• Developed churn prediction model with 97% accuracy and 88% recall value using KNN ML tech-
nique, resulting in improved customer retention and bottom line.
• Optimized forecasting models for 2 products, increasing accuracy by 40%.
• Deployed Tableau dashboard for sales analysis, improving insights by 35%.
• Processed, stored, and cleansed large datasets for accurate monthly sales forecasts.
• Created Excel documents for metrics data and stakeholder presentations.
• Produced reports using advanced Excel functions.
Senior Cabin Crew, InterGlobeAviation Limited, Gurugram Nov’17 – Feb’22

• Perform safety checks, handle emergencies, and maintain customer satisfaction

Manager - Customer Relations, Kavita Exporters, Jaipur Sep’13 – Nov’17

• Provided weekly and monthly actionable insights to senior management using regional market data
from 12 countries, resulting in 10% YoY growth.
• Collaborated with cross-functional teams to acquire data and produce weekly/monthly reports on top
performing products and customers.
• Conducted data analysis on sales and marketing campaigns to find correlations and share insights
with stakeholders for informed decision-making.

PROJECTS
Customer buying pattern analysis using RFM:
• Lack of understanding of customer buying patterns leading to
ineffective marketing strategies and decreased customer engagement.
• Analyzed customer buying patterns using RFM and created segments to develop marketing plans
with 80% prediction accuracy. Provided insights on customer loyalty and churn rates.
• Increased customer engagement by 25% and retention by 30%.
Churn prediction model using KNN:High customer churn rate resulting in decreased
revenue and customer loyalty.
–• Developed a churn prediction model using KNN machine learning technique with 97% accuracy and
88% recall value. Analyzed performance metrics and provided cost-effective campaign suggestions
to prevent customer churn.
• Improved customer retention and bottom line. Recommendations included focusing on retain-
ing new customers, improving complaint resolution process, and implementing targeted retention
strategies for high-churn segments.
Insurance claim Tableau dashboard:
– High insurance claim by customers resulting into decline in Profit.
– Developed a comprehensive story board on Tableau which illustrates the customer base claiming
more claims on the basis of family, demographics, income group, vehicle type and vehicle
category.
– Able to analyze the actual customer base with high frequency of claims and claim values
such as females claims more than male policy holders with mid-age group, commercial owners
claims more than private holders, high income group claims the most along with doctors in
specific.
Customer segmentation using logistic regression model:
∗ Improve customer targeting to increase revenue by predicting holiday package adoption based
on customer behavior analysis.
∗ Developed a predictive model with 95% accuracy using logistic regression and provided
personalized recommendations for customer segmentation. Recommendations included cus-
tomized packages for high-income earners, family-friendly destinations for those with chil-
dren, and religious sites for older customers.
∗ Increased revenue and sales opportunities by 20% through effective targeting of 43% more
potential customers. Demonstrated the use of data analytics to improve customer targeting
in the travel industry.

SKILLS
Language/Libraries:SQL, Python, Pandas, Scikit-learn, SciPy, Seaborn, Matplotlib, Plotly.
Programming environment: MySQL Workbench, Jupyter notebook
Cloud: AWS, Google Colab
Dash-boarding: Tableau

AWARDS AND SCHOLARSHIPS

– Great Lakes Top 10 Scorer Award

– Interglobe Aviation Limited - Best Technical Knowledge Award
– Interglobe Aviation Limited - Peer Recognition Award