PES INSTITUTE OF TECHNOLOGY & MANAGEMENT

NH-206, SAGAR ROAD, SHIVAMOGGA - 577204

PESITM - IQAC - Record No. 4A / R0 - CO's and Mapping with PO's & PSO's
DEPARTMENT OF MBA

Academic Year: 2021-23 Semester: 4th

Course Name: Digital Marketing Management Course Code: 20MBAMM403

Course Instructor: Dr.DM Arvind Mallik Date:

Course Outcomes

CO1 Understand digital marketing basics and its role in business.

CO2 Develop Strategic Digital Marketing Plans:

CO3 Implement diverse digital tactics across channels.

CO4 Manage campaigns efficiently and optimize performance.

CO -PO Articulation Matrix
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12
CO1 1
CO2 1 2
CO3 1 3 4
CO4 1 3 5
Achievable 1 1 3 2 2.5
CO -PSO Articulation Matrix
PSO1 PSO2 PSO3
CO1
CO2
CO3
CO4
Achievable

Signature of Course Instructor (Signature of HOD)

PSO1: Demonstrate proficiency in applying strategic management principles to

PSO2: Exhibit effective leadership and communication skills to collaborate, mo
PSO3: Display ethical leadership and decision-making capabilities, adhering to
 principles to analyze and solve complex business problems, fostering innovative and sustainable business practice
aborate, motivate, and inspire diverse teams towards achieving organizational objectives, fostering a culture of tea
adhering to moral and social responsibilities while navigating complex business environments, contributing to sus
nd sustainable business practices in diverse organizational contexts.
ectives, fostering a culture of teamwork and professional growth.
nvironments, contributing to sustainable and socially responsible business practices.
 PES INSTITUTE OF TECHNOLOGY & MANAGEMENT
NH-206, SAGAR ROAD, SHIVAMOGGA - 577204
PESITM - IQAC - Record No. 4B / R0 - Justifiation for Mapping of CO's with PO's & PSO's

DEPARTMENT OF MBA

Academic Year: 2021-23 Semester: 4th

Course Name: Digital Marketing Management Course Code: 20MBAMM403

Course Instructor: Dr.DM Arvind Mallik Date:

CO's PO / PSO Mapping Justification

Recognizing the role of digital marketing basics in business aligns with

CO1 PO1 1
the broader understanding of business operations and strategy
Developing strategic digital marketing plans requires understanding
PO1 1
business objectives and market dynamics
CO2
Strategic planning in digital marketing involves critical thinking and
PO2 2
decision-making skills
Implementing diverse digital tactics across channels reflects proficiency
PO1 1
in utilizing digital tools and platforms effectively
Implementing digital tactics across channels demonstrates adaptability to
CO3 PO3 3
changing market trends and consumer behavior
Effective implementation of digital tactics involves understanding their
PO4 4
impact on business objectives
Efficient campaign management and performance optimization require
PO1 1
alignment with business goals and objectives
Managing campaigns efficiently involves adapting strategies to maximize
CO4 PO3 3
performance based on market insights (
Optimizing campaign performance involves data analysis and continuous
PO5 5
improvement to achieve business success

Signature of Course Instructor Signature of HOD