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Week 15 Lesson 11
Week 15 Lesson 11
MONEY MATTERS IN
BUSINESS
ENTREPRENEURIAL MIND
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IBAÑEZ, Alma U.
Requirements for
Conducting Financial
Analysis
A financial analysis helps business owners determine their
company's performance, sustainability, and growth by reviewing
various financial statements like their income statement, balance
sheet, and cash flow statement.
The Framework of a
Financial Analysis
1. INCOME STATEMENT
GROSS PROFIT MARGIN is the percentage of revenue remaining after deducting your cost of goods
sold. This is calculated by dividing gross profit by revenue from sales.
OPERATING PROFIT MARGIN indicates the amount of revenue left after COGS and operating
expenses are considered. The formula for calculating operating margin is operating earnings divided
by revenue.
Revenue Growth (%) = (Revenue from Current Period - Revenue from Previous
Period)÷Revenue from Previous Period.
The Framework of a Financial Analysis
Important analysis ratios to compute when reviewing your income
statement:
REVENUE CONCENTRATION tells you which clients are generating the most revenue.
Take the revenue from a single client divided by total revenue. To mitigate risk, a single
client shouldn't generate the bulk of your revenue.
REVENUE PER EMPLOYEE can measure business productivity and determine the
optimal amount of employees you need. Take your revenue divided by the number of
employees to gauge how much revenue a single employee is bringing in.
Your balance sheet can help you determine how efficiently you're
generating revenue and how quickly you're selling inventory.
The Framework of a Financial Analysis
Threee types of ratios that can be computed from your balance sheet:
LIQUIDITY RATIOS are portions of the company's assets and current liabilities. They
are used to measure a business's ability to pay short-term debts. A few liquidity ratios
include:
CURRENT RATIO measures the ability to cover short-term liabilities with a business's
current assets. A value of less than one means your business doesn't have sufficient
liquid resources. Current Ratio = Current Assets Current Liabilities
QUICK RATIO refines current ratio by measuring the level of the most liquid current
assets available to cover liabilities.
NET WORKING CAPITAL is the aggregate amount of all your current assets and
liabilities and is calculated by subtracting current liabilities from current assets.
LEVERAGE RATIOS look at how much capital comes in the form of a debt (or loan). Too
much debt can be dangerous for a business and turn off investors.
The Framework of a Financial Analysis
Leverage ratios you can use include:
DEBT TO EQUITY measures the proportion of shareholder equity and debt used to finance a
business's assets. High debt to equity indicates that a company might not be generating
enough cash for its debt obligations. It's calculated by dividing total liabilities by shareholder
equity.
DEBT TO CAPITAL assesses the ratio of all short-term and long-term debts against total capital.
To calculate this, take the company's debt divided by its total capital.
DEBT TO EBITDA (earnings before taxes, interest, depreciation, and amortization) is used to
determine a business's ability to pay debt. Debts include both short-term and longer-term
debts. The EBITDA is the company's total earnings before interest, taxes, and depreciation.
Calculate this by taking your business's interest- bearing liabilities minus cash equivalents,
divided by EBITDA.
FIXED CHARGE COVERAGE measures a business's ability to meet its fixed-charge obligations,
which could be fixed costs like insurance, salaries, auto loans, utilities, property taxes, or
mortgages. Calculate it by taking (earnings before interest, depreciation, and amortization
minus unfunded capital expenditures and distributions) divided by total debt service (annual
principal and interest payments).
INVENTORY TURNOVER measures how many times a business sold its total inventory over the
past year, in dollar amount. A high ratio implies strong sales while a low turnover ratio implies
weak sales and excess inventory. Take your cost of goods sold divided by average inventory to
determine your turnover.
ACCOUNT RECEIVABLE DAYS measures how efficiently a firm uses assets and is calculated by
dividing the net value of credit sales by the average accounts receivable.
Account Receivable Days = Net Value of Credit Sales ÷ Average Accounts Receivable
The Framework of a Financial Analysis
TOTAL ASSET TURNOVER showcases the business's ability to generate sales from its assets.
You can determine this by dividing the net sales by the average total assets.
NET ASSET TURNOVER compares the value of a business' sales relative to the value of its
assets. Calculate your net asset turnover by taking your sales divided by your average total
assets
CASH FROM OPERATIONS refers to all cash flows regarding business operations. Operating activities
can include production, sales, delivery of a business's product, and payments from customers. It can
also include purchasing materials, inventory costs, advertising, and shipping.
CASH FROM INVESTING arises from actions where money is being put into something with the
expectation of a gain over a long period of time.
CASH FROM FINANCING results from borrowing, repaying, or raising money for the business.
These three sections highlight a company's sources of cash and how that cash is being used. Many
investors consider the cash flow statement to be the most important indicator of a business's
performance.
The Framework of a Financial Analysis
There are a variety of ratios you can pull in your cash flow statement. Here are a few to help
you start measuring the quality of your cash flow and create a cash flow analysis:
Operating cash flow to net sales tells you how many dollars in cash are generated for dollars of
sales. It's a percentage of a business's operating cash flow to its net sales from the income
statement.
Operating Cash Flow to Net Sales (%) = Operating Cash Flow ÷ Net Sales
Free cash flow measures how efficient a company is at generating cash. To calculate free cash
flow, find the net cash from operating activities and subtract capital expenditures required for
current operations.
Free Cash Flow = Cash from Operating Activities - Capital
Expenditures for Current Operations This is a general overview of what goes into a financial
analysis. If you want to put together one for your business, don't hesitate to contact a
professional to get their advice and expertise.
FINANCIAL
RATIO ANALYSIS
Financial Ratio Analysis