Types of leads

1. Traditional hard news (or direct) leads

Headline Lead
Vietnam’s GDP will only expand by about 5% this year,
GDP growth pegged at missing its targets, as unprecedented domestic and global
5% this year: PM challenges hamper growth.
https://e.vnexpress.net/news/business/economy/gdp-growth-
pegged-at-5-this-year-pm-4668015.html
Chinese actress Zhang Ziyi announced on Weibo that her
Actress Zhang Ziyi eight-year marriage with musician Wang Feng has come to an
announces divorce with end.
musician husband https://e.vnexpress.net/news/trend/actress-zhang-ziyi-announces-
divorce-with-musician-husband-4668512.html
Vietnam exported less fruit to China as the northern neighbor
Vietnamese fruit faces increased dragon fruit cultivation and allowed official import
tougher competition in of passion fruit from Laos and longan from Cambodia.
China https://e.vnexpress.net/news/business/industries/vietnamese-fruit-
faces-tougher-competition-in-china-4662364.html

2. Feature or soft news leads

Headline Lead
My world came crashing down when my baby died. The
‘There was blood. A
future my wife and I had been planning for nine months had
dash to the hospital. No
been snatched away, and for fathers like me there seemed to
heartbeat’ – how I
be no one to turn to.
survived the stillbirth
https://www.theguardian.com/lifeandstyle/2023/oct/21/how-i-
of my son
survived-the-stillbirth-of-my-son
Apple Inc AAPL.O rolled out a new virtual fitness service
Apple rolls out virtual and a bundle of all its subscriptions, Apple One, focusing a
fitness service, holiday-season product launch on services that are the
subscription bundle, backbone of Apple's growth strategy and that cater to
catering to pandemic customers working at home during the COVID-19 pandemic.
work-from-home https://www.reuters.com/article/apple-event-
idUSKBN26610Y
Socio-economic experts believe Blackpink’s Hanoi concerts
promoted the name of Vietnam to more people worldwide,
Blackpink shows a
and showed how prospective the local market is for
myriad of boons across
upcoming arts and culture events.
Vietnam
https://e.vnexpress.net/news/culture/blackpink-shows-a-
myriad-of-boons-across-vietnam-4638915.html
 3. Delayed leads
Headline Lead
Police in HCMC said safety measures had been taken for
Police investigating
shooting the viral video of two star acrobats performing a
daredevil motorcycle
balancing act while riding a motorcycle for a commercial.
video by circus
https://e.vnexpress.net/news/trend/police-investigating-
brothers
daredevil-motorcycle-video-by-circus-brothers-4667739.html
It's the first major maritime incident involving an Iranian
Iranian oil tanker
tanker since the lifting of international sanctions against Iran
burns, 32 missing after
in January 2016.
collision off China's
https://e.vnexpress.net/news/world/iranian-oil-tanker-burns-
coast
32-missing-after-collision-off-china-s-coast-3695469.html
Israel's military said it was preparing for "unrelenting
attacks" to dismantle Hamas while former U.S. President
Israel promises
Barack Obama warned that "any Israeli military strategy that
'unrelenting attacks' on
ignores the human costs could ultimately backfire."
Hamas
https://e.vnexpress.net/news/world/israel-promises-
unrelenting-attacks-on-hamas-4668274.html

4. Summary leads
Headline Lead
Cryptocurrencies extended gains in Asia trade on Tuesday,
with bitcoin rallying to an almost 18-month high on
Bitcoin leaps to 2023
speculation that an exchange-traded bitcoin fund is imminent.
high on ETF bets
https://e.vnexpress.net/news/world/bitcoin-leaps-to-2023-
high-on-etf-bets-4668529.html
Delayed water supply projects, a government decree to
reduce groundwater exploitation and unattractive tariffs are
End not in sight for
blamed for Hanoi's ongoing water shortages.
Hanoi water shortage
https://e.vnexpress.net/news/environment/explaining-hanoi-s-
ongoing-water-shortages-4668171.html
The 15th-tenure National Assembly (NA) commenced its
sixth session in Hanoi on Monday to consider and vote on
National Assembly
nine draft laws and one draft resolution.
starts fall session
https://e.vnexpress.net/news/news/sixth-session-of-15th-
tenure-national-assembly-opens-4667987.html