Pastilicious Finals

College for Research & Technology of Cabanatuan
Burgos Avenue, Cabanatuan City 3100

Tel. 463-2735 463-2697 600-2200 e-mail: crt.cabanatuan@gmail.com
“Unwrap the Taste, Pastilicious awaits!”
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A BUSINESS PLAN FOR
PASTILICIOUS CHICKEN
Submitted in
Partial Fulfillment of the Requirements
For the Organization and Management (Elec 10)
Second Semester
Academic Year 2023-2024
Submitted by:
BSIT 3A
Asuncion, Renz Paulo
Bauto, Christian
Dador, Reymart
Duque, Nathaniel
Jose, Mark Kenjie
Orata, Kyla Janell
Rigor, Ezer Jairo
Serna, Maybeth
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TABLE OF CONTENTS
I. Executive Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
II. Vision and Mission Statement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
III. Objectives. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
IV. Company description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7-10
V. Market analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
- Market segmentation and Target market Analysis

o Geographics
o Demographics
o Psychographics
- Analysis of Competition/ Competitive Edge
VI. SWOT Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12-13
- Strength
- Weaknesses
- Opportunities
- Threats
VII. Competitors Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
VIII. Organizational Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
IX. Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16-27
- 4P’s
- Production/ Business Operations Schedule
- Tools and Equipment
- Supplies
- Utilities
- Salaries and Wages
X. Financial Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28-30
XI. Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31-32
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I.EXECUTIVE SUMMARY
Pastilicious Chicken, a partnership venture, aims to redefine street food

experiences with its standout dish, the delicious chicken pastil, complemented by a range
of refreshing beverages. This executive summary outlines our plan to make our food
stand out and make customers happy when they dine with us.
Within the dynamic street food industry, consumers increasingly seek flavorful and
convenient dining options that differ from traditional fast-food fare. Pastilicious Chicken
recognizes this growing opportunity to redefine street food experiences by offering
delicious dishes made with quality ingredients. Our food stall fills a gap in the market for
delicious, and yet accessible meals. By prioritizing taste, quality, and convenience, we
aim to become the top choice for those looking for an exceptional street food experience.
Our strategic approach involves leveraging the popularity of our signature dish,
the chicken pastel, renowned for its rich flavors and comforting appeal. By positioning
ourselves in Tentastic Food Park Cabanatuan City, a busy spot for food lovers, we aim to
captivate our target demographic of millennials, young professionals, and comfort-
seeking adults seeking satisfying and convenient dining options.
Through careful market analysis, we have identified several key benefits

associated with our approach. By prioritizing quality ingredients, and competitive pricing,
Pastelicious Chicken distinguishes itself from competitors, attracting customers seeking
delicious and memorable dining experiences.
Key performance indicators include foot traffic at our food stall, customer
feedback, and sales data. Initial market research indicates a strong demand for our
offerings, with potential for expansion into online ordering and delivery services to further
enhance accessibility and revenue streams.
Our implementation strategy includes various initiatives, including enhancing our

food stall's visibility through strategic marketing efforts, expanding our menu offerings to
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cater to diverse tastes, and promoting partnerships with local suppliers and event
organizers to maximize brand exposure and customer engagement. By executing these
steps thoroughly, we aim to achieve sustainable growth and market expansion.
In conclusion, Pastilicious Chicken's strategic plan aligns perfectly with our vision
to become the preferred destination for flavorful and convenient street food experiences.
With an unwavering commitment to quality, and customer satisfaction. We are ready to
change the street food experience, making Pastilicious Chicken known for delicious and
memorable dining moments for all.
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II. VISION AND MISSION STATEMENT
VISION:
To redefine the street food experience by making our Pastilicious Chicken the top
pick for anyone looking for delicious and convenient meals, whether they're on the go or
relaxing at home.
MISSION:
To bring the delicious taste of Pastilicious Chicken directly to our customers'

fingertips, offering tasty meals through our food stall. We are dedicated to ensuring that
everyone can enjoy the wonderful flavors and create memorable dining moments. By
making every dining experience with Pastilicious Chicken enjoyable and satisfying.
III. OBJECTIVES:
Pastilicious Chicken will use SMART Method strategies and tactics a business will use to
achieve its marketing goals.
• To increase brand awareness through targeted marketing campaigns, to establish

Pastilicious Chicken as a recognizable and preferred choice among consumers.
• Continues training in preparing Pastilicious chicken to maintain high standards,
ensuring that the taste and quality exceeds customer expectations.
• We aim to provide good customer service and relationships to our customers.
• To streamline operations to effectively control costs and optimize efficiency.
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IV. COMPANY DESCRIPTION
The name " Pastilicious Chicken" derives from our product, which is the delicious
chicken pastil that we take great pride in serving to our customers. Our business,
Pastilicious Chicken, operates under a partnership structure, where responsibilities are
shared equally among the founders. This ensures that all decisions are made
collaboratively, with each partner having an equal say in the direction and operations of
the company.
The story of Pastilicious Chicken starts with a group of college students who all
loved delicious street food. During relaxed conversations and meals together, they
discovered their mutual passion for the delicious dishes found on busy street corners.
Through brainstorming sessions, their vision for Pastilicious Chicken began to take shape.
With determination and a sense of adventure, they launched Pastilicious Chicken, aiming
to be the ultimate destination for those seeking delicious and creative street food
experiences.
We are located in Tentastic Food Park, Melencio Street Extension Cabanatuan City,
with our food stall stationed in busy areas of the city to maximize visibility and foot traffic.
At Pastilicious Chicken, our mission is to delight taste buds with our delicious street food
offerings. Our star attraction, the chicken pastil, is carefully made using fresh and quality
ingredients, ensuring savoriness in every bite. But that's not all – to complement the
meal, we also offer a range of refreshing soft drinks, adding an extra touch of enjoyment
to the dining experience.
Our target market includes millennials and young adults aged 18 to 35, comprising
college students and young professionals seeking convenient and delicious dining options.
Additionally, we cater to adults aged 59 and above who appreciate hearty and comforting
meals. Our target customers are comfort seekers who value satisfaction in their dining
experiences. They specifically enjoy hearty dishes like chicken pastil and appreciate the
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flavors it offers. These individuals also prioritize affordability and value when choosing
where to dine.
Pastilicious Chicken within the dynamic street food industry, which has experienced
steady growth due to increasing demand for affordable and convenient dining options.
Key competitors include established fast-food chains and local food trucks. Our customers
are individuals seeking delicious and satisfying meals on the go, often during lunch breaks
or after work hours. They value quality, affordability, and convenience when choosing
where to dine.
We generate revenue through the sale of our chicken pastil and other refreshing
soft drinks, priced competitively to attract a wide range of customers. Our food is primarily
sold through our food stall and at local events, with plans to expand into online ordering
and delivery services.
Our unique value proposition lies in our commitment to using quality, fresh
ingredients and create delicious flavor combinations that set us apart from traditional
street-food options. We prioritize customer satisfaction and strive to exceed expectations
with every meal we serve.
Pastilicious Chicken has established strategic partnership with local suppliers to

ensure a consistent supply of fresh and high-quality ingredients. Additionally, we will
collaborate with event organizers and food festivals to expand our reach and attract new
customers.
Since Pastilicious Chicken operates with a flat organizational structure and

decisions are made collaboratively by the student owners, there is not a traditional
management team with designated executives. However, we can provide an overview of
how the owners collectively manage the business, highlighting their backgrounds,
expertise, and roles within the company:
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Reymart Dador: Reymart’ s leadership skills and

interpersonal abilities make him a natural team player and
effective communicator. He promotes a positive work
environment, resolves conflicts, and motivates the team to
deliver exceptional service.
Kyla Janell Orata: Kyla is the face of customer relations at

Pastilicious Chicken. With a focus on customer satisfaction and
service excellence, she gathers feedback, implements
improvements, to deliver personalized experiences.
Renz Paulo Asuncion: With his love for cooking, Renz brings
creativity and innovation to the table. His background in
cooking and passion for experimenting with flavors make him
instrumental in menu development and maintaining food
quality standards.
Maybeth Serna: As a detail-oriented and organized

individual, Maybeth ensures the smooth functioning of day-to-
day operations. Her background in logistics and time
management skills are invaluable in coordinating schedules,
managing inventory, and liaising with suppliers.
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Ezer Jairo: With a strong foundation in finance and

accounting, Ezer oversees the financial aspects of the
business. His expertise in budgeting, financial planning, and
compliance ensures the financial health and sustainability of
Pastilicious Chicken.
Mark Kenjie Jose: Mark is the creative force behind the

marketing initiatives of Pastilicious Chicken. With a
background in marketing and a deep understanding of
consumer behavior, he comes up with strategies to enhance
brand visibility and customer engagement.
Christian Bauto: Christian's expertise lies in operations

management and ensuring compliance with health and safety
regulations. His attention to detail and commitment to quality
control contribute to maintaining food safety standards and
delivering a consistent dining experience.
Nathaniel Duque: Nathan's entrepreneurial spirit and

strategic vision drive innovation and growth at Pastilicious
Chicken. He identifies market opportunities, explores
expansion avenues, and navigates challenges with resilience.
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V. MARKET ANALYSIS
5.1 MARKET SEGMENTATION AND TARGET MARKET ANALYSIS
GEOGRAPHICS:
- Around the Tentastic Food Park in Cabanatuan City and nearby neighborhoods.
DEMOGRAPHICS:
• Millennial and young adults: Primarily in the 18 to 35 age group, including college
students and young professionals.
• Adults in their middle and later years, 59 years old and above.
• Male and female.
PSYCHOGRAPHICS:
• Comfort Seekers: Individuals who seek comfort and satisfaction in their dining
experiences. Specifically interested in hearty and comforting dishes like chicken
pastel.
• People who appreciate the unique flavors and comforting nature of chicken pastel.
Enjoy exploring different variations and recipes of chicken pastel.
• Those who appreciate delicious food but also seek affordability and value.
5.2 ANALYSIS OF COMPETITION AND/ COMPETITIVE EDGE
At Pastilicious Chicken, we take pride in our signature chicken pastil, served right
here in Tentastic Food Park, Cabanatuan City. Our chicken pastil recipe is carefully made
to offer a delightful homemade taste that our customers appreciate. We strive to use
quality ingredients to ensure a satisfying dining experience for everyone who visits us.
With our reasonable prices and friendly service, we aim to provide a comforting meal
option that's accessible to all. Through our creative marketing efforts and community
engagement, we work hard to be the top choice for those seeking a hearty and enjoyable
dining experience.
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VI. SWOT ANALYSIS
Strength Weaknesses
• Good Location: Our food stall is • Limited Menu: while our chicken
conveniently situated in a crowded pastil is a popular dish, some
area, making it easy for more customers may prefer a wider
people to find us and enjoy our variety of options or have specific
delicious food, which can help us dietary preferences.
sell more. • Limited Nutritional Value:
• Rich and Savory: Taste the Chicken pastil may not provide
amazing richness and deliciousness enough essential nutrients
of our Pastilicious chicken, carefully especially if it lacks a variety of
prepared to give you a flavor vegetables or whole grains.
experience like no other. • Limited brand recognition: As a
• Delicious Taste: Our Pastilicious relatively new brand, building
chicken is loved by everyone for its recognition and standing out in a
incredible flavor. it's so tasty that competitive market can be
once you try it, you'll never forget challenging.
it." • Single Distribution channel:
• Longer Shelf Life: Our chicken Our current distribution strategy
pastil stays fresh for a long time, so relies primarily on our physical food
you can enjoy it when you want stall, limiting our reach to customers
without worrying about it spoiling. who visit Tentastic Food Park.
• Friendly Service: Experience • Operational Challenges: Our
warm and welcoming service at our small food stall may limit our ability
food stall, where our friendly staff to offer more menu options, handle
are always ready to assist you with busy times
a smile, enhancing your overall
dining experience.
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Opportunities Threats
• Collaboration with Online • Competition: The presence of
Delivery Platforms: By other eateries, fast-food chains, and
partnering with popular online restaurants nearby is a threat to our
delivery services, we can reach Pastilicious Chicken's market share
more customers who prefer and customer base.
ordering food online. • Economic Factors: Economic
• Collaborations and fluctuations in consumer spending
Partnerships: Forming habits can impact spending on
partnerships with local businesses, dining out, potentially affecting
events, or organizations can sales and profitability.
expand brand visibility and attract • Ingredient cost: rising ingredient
new customers through joint prices can impact our profit margin.
promotions or sponsorships. • Natural disasters: disasters can
• Food Truck Expansion: affect our day-to-day operations
Expanding into the food truck and can lead to a temporary or
business can allow us to reach prolonged closure of our business.
different locations and tap into new • Public health crises: unexpected
customer segments, such as office public health crises, such as disease
districts, tourist areas, or college outbreaks or pandemics, can
campuses. disrupt our business operations and
• Local events: participating in customer behavior.
community events can build strong
connections with the community
and help to increase brand identity.
• Market expansion: To reach new
markets, consider creating
additional food stalls.
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VII. COMPETITORS ANALYSIS
COMPETITORS PRODUCTS LOCATION DIRECT/

OFFERED INDIRECT
DODONG’ S UNLI RICE
Rice meals Testastic Indirect

Food Park,
Cabanatuan
City
Don Aaron CHICKEN POPS
Sizzling Testastic Indirect

Chicken & rice Food Park,
in a bowl Cabanatuan
City
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VIII. ORGANIZATIONAL STRUCTURE:
At Pastilicious Chicken, ownership is structured as a partnership among the college

student entrepreneurs who founded the business. The owners themselves actively
manage and operate the day-to-day operations of the food stall. Decisions are
collaboratively made by the student owners who also fulfill the role of staff in managing
the food stall. The organizational structure is flat, with a focus on open communication
and teamwork among the student owners. As the business expands, additional staff will
be hired to support operations.
PASTILICIOUS CHICKEN
Reymart Dador
(General Manager)
Ezer Rigor KYLA JANELL ORATA

MARK KENJIE JOSE (Finance and (Customer relations
(Marketing manager) Accounting manager) manager)
NATHANIEL DUQUE MAYBETH SERNA RENZ PAULO ASUNCION

(Strategic Development (Operational manager) (Head Chef and Quality
manager) Manager)
Christian Bauto Jr.

(Quality Compliance
Manager)
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IX. MARKETING STRATEGY
PRODUCT
CHICKEN PASTIL
Classic flavor Spicy flavor Sweet & Spicy flavor
CHICKEN PASTIL RICE MEAL
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Procedure:
1. Boil chicken in water until cooked through with (ground, pepper, garlic, ginger) at
least 20-30 minutes).
2. Shred into smaller pieces. reserve the liquid.
3. Heat up oil in a pan, saute garlic and onions until fragrant.
4. Add shredded chicken, soy sauce, oyster sauce and turmeric powder.
5. Add sugar and chili for the other flavors.
Shelf Life of Chicken Pastil in a Jar:
Our chicken pastil in a jar is designed to provide you with delicious and convenient meals.
To ensure the best quality and safety, please note the following storage guidelines:
• Proper Storage: Store the jar in the refrigerator at or below 40°F (4°C).
• Shelf Life: When stored correctly, our chicken pastil will remain fresh and safe to
eat for up to 7 days.
PACKAGING
We package our chicken pastil in a jar to ensure

it stays fresh and flavorful. The airtight seal preserves
the pastil's quality for up to 7 days when refrigerated.
Jars are non-reactive and protect the food from
contamination, ensuring safety. They are also convenient
for storage, reusable, and allow you to see the product
inside.
We use styrofoam food containers and disposable

utensils because we don’t have a water line, making it
difficult to wash reusable items. These disposables offer
convenience, maintain hygiene, and ensure efficient
service, providing a practical solution for our operations
and enhancing the customer experience.
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PLACE
Distribution
Dine-In Service – this traditional way where customers visit Pastilicious chicken
stall to enjoy and experience our offer.
Takeout - For added convenience, we offer our chicken pastil in a jar for takeout.
Customers can enjoy the same great taste at home, at work, or on the go. The jar
packaging ensures the pastil stays fresh and flavorful, making it a perfect option
for those who prefer to dine elsewhere.
Info/ Map
▪ Tentastic Food Park, Melencio Street Extension, Cabanatuan City,

Nueva Ecija
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PROMOTION
Word of Mouth
- Word of mouth is a crucial element in our marketing strategy as it carries the

truthfulness of personal experiences. Positive recommendations from satisfied
customers not only influence potential buyers but also contribute significantly to
building trust and credibility around our brand.
Social media
- We used Facebook for advertising because it's a huge online community where
lots of people spend their time. Facebook helps us reach a bunch of potential
customers, and it's a friendly place where we can share updates and chat with
people who love our drinks.
PRICING/ PRODUCT COST
CLASSIC FLAVOR
Item Cost Pricing
Chicken breast ₱190 (1 kl) Total cost: ₱450
Onion ₱20
Average yield: 10 jars
garlic ₱20
Ginger ₱10 Desired selling price per cup:
Soy sauce ₱10 ₱79
Black pepper ₱10
Total profit per jar: ₱34
Cooking oil ₱20
Margarine ₱10
Turmeric powder ₱10
Oyster sauce ₱15
Jar w/cup 135 (10 pcs)
Total cost: ₱450
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SPICY FLAVOR
Item Cost Pricing
Chicken breast ₱190 (1 kl)
Onion ₱20 Total cost: ₱460
garlic ₱20
Ginger ₱10 Average yield: 10 jars
Soy sauce ₱10
Black pepper ₱10 Desired selling price per cup:
₱79
Cooking oil ₱15
Margarine ₱10
Total profit per jar: ₱33
Cayenne pepper ₱10
chili ₱10
Oyster sauce ₱10
Total cost: ₱460
SWEET AND SPICY

Item Cost Pricing
Chicken breast ₱190 (1 kl)
Onion ₱20 Total cost: ₱470
Garlic ₱20
Ginger ₱10 Average yield: 10 jars
Soy sauce ₱10
Black pepper ₱10 Desired selling price per cup:
Cooking oil ₱15 ₱79
Margarine ₱10
Cayenne pepper ₱10 Total profit per jar: ₱32
Chili ₱10
Oyster sauce ₱10
Sugar ₱10
Total cost: ₱470
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Rice meal: Classic, Spicy, Sweet & Spicy
Items Cost Pricing
Chicken pastel ₱23 Total cost: ₱ 38

Average yield: 1 rice meal
rice ₱12
Desired selling price per cup: ₱59
Styrofoam food container ₱1
Total profit per serving: ₱21
Disposable spoon & fork ₱2
Total cost: ₱38
Drink or Beverages
Item Measurements Quantity Cost Selling price Profit per

Per unit unit
Coke mismo 2905 ml 1 pack (12 ₱198 ₱20 ₱3.50
pcs)
Sprite 295 ml 1 pack (12 ₱198 ₱20 ₱3.50

mismo pcs)
Mountain 295 ml 1 pack (12 ₱198 ₱20 ₱3.50

dew pcs)
Mineral 350 ml 1pc ₱6 ₱10 ₱4

water
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PRODUCTION/ BUSINESS OPERATION SCHEDULES
The business's work schedule is displayed in the table below.
Monday to Sunday
Time Task
8:00 AM - 9:00 AM: - Prepare ingredients for the day's production (chicken,
rice, spices).
- Set up cooking stations and equipment.
- Start cooking chicken pastil batches.
9:00 AM – 10:00 AM -Monitor quality and consistency.
-Finalize morning production.
-Package cooked pastils for sale.
10 AM – 9:00 PM -Open store for customers.
-Serve pastil orders.
-Manage customer transactions and inquiries.
9:00 PM – 10:00 PM -Clean and sanitize cooking equipment and
workstations.
- Restock ingredients and supplies as needed.
- Daily sales report and inventory.
(Note: Operations on Sundays are flexible and depend on the weekend demand. We
monitor the demand trends and decide whether to operate based on the volume of
expected customers.)
• General Tasks Throughout the Week:
• Daily: Clean and maintain store premises.
• Weekly: Meetings for updates and feedback.
• Monthly: Review financial performance and adjust strategies.
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TOOLS AND EQUIPMENT
The following are the tools and equipment that will be used in the operation of our
Chicken Pastil Business:
Cooking Equipment:
• Large Cooking Pots

• Rice Cooker
• Large pans
• Cutting Boards and Knives
• Mixing Bowls and Utensils
• Measuring Cups and Spoons
Packaging and Serving Supplies:
• Food Containers
• Labels and Stickers
• Utensils
Storage and Refrigeration:
• Refrigerator and Freezer

• Shelving Units
Cleaning and Sanitization:
• Cleaning Supplies
• Sanitizing Solution
Other Tools and Supplies:
• Menu Boards or Display

• Packaging Sealer or Tape.
• Storage Containers
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SUPPLIES
Category Item Qty Unit Monthly Annual

cost expense Expense
Ingredients chicken 300 kg ₱190 ₱57,000 ₱684,000
onion 60 kg ₱100 ₱6,000 ₱72,000
garlic 15 kg ₱420 ₱6,300 ₱72,000
ginger 30 kg ₱200 ₱6,000 ₱72,000
Soy Sauce 60 L ₱30 ₱1,800 ₱21,600
pepper 600 ₱10 ₱6,000 ₱72,000
sachets
Cooking oil 30 liters ₱250 ₱7,500 ₱90,000

Margarine 30 kg ₱100 ₱3,000 ₱12,000
chili (red) 9 kg ₱170 ₱1,530 ₱6,000
sugar 30 kg ₱90 ₱2,700 ₱32,400
Turmeric 30 ₱80 ₱2,400 ₱28,800
powder sachets
Packaging Jar w/cup 1,500 pcs ₱15 ₱22,500 ₱270,000

and serving Styrofoam 1,500 pcs ₱1 ₱1,500 ₱6,000
equipment food
container
Disposable 1,500 pcs ₱1 ₱1,500 ₱6,000

spoon
Disposable 1,500 pcs ₱1 ₱1,500 ₱6,000

fork
Drinks & Soft-drinks 900 pcs 16.5 14,850 178,200

beverages
Mineral 600 pcs 6 3,600 43,2000

water
Waste Trash bags 100 pcs 100 ₱100 ₱1,200

management
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Dishwashing 1 gallon ₱90 ₱90 ₱1,080

Sanitation liquid
&cleaning
Supplies hand 1L ₱150 ₱300 ₱3,600
sanitizers
gloves 100pcs ₱110 ₱110 ₱1,320

hairnets 36 pcs ₱40 ₱120 ₱1,440
Napkins 10 pack ₱48 ₱480 ₱5,760
Towel 3 pcs ₱45 ₱135 ₱1,620
Soap 4 pcs ₱25 ₱100 ₱1,200
Total: ₱147,115 ₱1,765,380
UTILITIES
Category Utilities/Equipment Description Estimated

cost
Basic utilities Electric Lighting, refrigeration, ₱400/ month
cooking equipment, and
other electric needs.
water For cooking, cleaning, ₱500/ month

and handwashing
stations
Location Rent Monthly cost of renting a ₱6,500/ month
space for the food stall
Operational Gas For cooking ₱2,000/ month
utilities
Transportation Gasoline, fare For buying supplies and ₱1,500/ month
other transportation
allowance.
Total: ₱10,900
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SALARIES AND WAGES
Currently, Pastilicious Chicken operates with a flat organizational structure where

the owners handle all day-to-day operations. This approach minimizes labor costs,
allowing us to reinvest savings into the business and ensuring efficient management of
all tasks.
Owner Responsibilities
• Food Preparation and Cooking: Owners take turns managing the kitchen and
preparing the signature chicken pastel and other menu items.
• Customer Service: Direct interaction with customers to ensure a high level of
satisfaction and address any concerns.
• Marketing and Sales: Development and execution of marketing campaigns to
increase brand awareness and drive sales.
• Inventory Management: Monitoring stock levels, ordering supplies, and
managing vendor relationships.
• Financial Management: Keeping track of sales, expenses, and overall financial
health of the business.
Profit Distribution Plan:
• Monthly Share Distribution: Each of the 8 owners will receive a monthly share
of the profits. To ensure the continuous growth and sustainability of Pastilicious
Chicken, three-quarters (or 75%) of the profits will be distributed among the
owners, while the remaining 25% will be reinvested into the business."
• Owner Monthly Share: 75% of profits are distributed among the 8 owners.
• Reinvestment: 25% of profits are reinvested to support business operations,
marketing efforts, equipment upgrades, and future expansion.
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Financial Implications:
• No Salaries for Owners: Owners do not draw traditional salaries. Instead, they
receive a share of the profits, with a structured reinvestment plan to ensure
business growth.
• Future Staffing Plans: As the business grows, we plan to hire additional staff to
support operations
Profit Distribution and Reinvestment Strategy:
Initial Investment:
Total Investment by 8 Owners: (for example :160,000 pesos)
Estimated Monthly Profit:
Total Estimated Monthly Profit: For example: 62,000 pesos
Monthly Profit Allocation:
Total Monthly Profit: 62,000 pesos
Distributed to Owners (75%): 46,500 pesos
Each Owner's Share (5,812.5 pesos): Each of the 8 owners will receive
5,812.5 pesos from the monthly profits.
Reinvestment (25%): 15,500 pesos reinvested into the business.
Reinvestment Use: This amount will be reinvested back into the business
for purposes such as purchasing supplies, marketing, equipment
maintenance, or saving for future expansion.
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X. FINANCIAL PLAN
PROJECTED SALES FOR 1-3 YEARS
Year Average Daily Sales Days of Monthly Annual

Operation Sales Sales
per
Month
Year 1 ₱7,700 30 ₱231,000 ₱2,772,000
- 50 orders in jar
- 50 servings dine in
- 30 bottles of soft-drinks
- 20 bottles mineral water
Year 2 ₱8,690 30 ₱260,700 ₱3,128,400
- 55 orders in jar
Year 3 ₱10,37050 30 ₱311,100 ₱3,733,200

- 65 orders in jar
PROJECTED COST FOR 1-3 YEARS
YEAR 1
Category Item Monthly Annual
Cost Cost
Operational Ingredient & Supplies
Costs - Chicken, onion, garlic, ginger, ₱147,115 ₱1,765,380
Soy Sauce, pepper, Cooking
oil, Margarine, chili, sugar,
Turmeric powder,
- Jar w/cup, Styrofoam food
container, Disposable spoon &
fork, Soft-drinks, Mineral
water, Trash bags,
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dishwashing liquid, hand

sanitizers, gloves, hairnets,
Napkins, Towel, Soap.
Utilities ₱10,900 ₱130,800
- Electric, water, Rent, Gas,
Gasoline, fare.
Total Monthly ₱158,105
Costs
Total Monthly ₱1,896,180
Costs
Start-up cost Initial investment ₱160,000
Year 1 Total ₱2,056,180

Cost
YEAR 2
Cost Cost
Operational Ingredients and Supplies
Turmeric powder,
water, Trash bags,
Utilities ₱15,000 ₱180,000
Gasoline, fare.
Costs
Total Monthly ₱2,230,380
Costs
Year 2 Total ₱2,230,380
Cost
29
YEAR 3
Cost Cost
Operational Ingredients and Supplies
Turmeric powder,
water, Trash bags,
Utilities ₱18,500 ₱222,000
Gasoline, fare.
Costs
Total Annual ₱2,754,180

Costs
Year 3 Total ₱2,754,180
Cost
SUMMARY OF FINANCIAL PROJECTIONS
Year Total Costs Total Sales (pesos) Net Profit (pesos)

(pesos)
Year 1 2,056,180 2,772,000 715,820
Year 2 2,230,380 3,128,400 898,020
Year 3 2,754,180 3,733,200 979,020
30
XI. APENDDIX
Appendix A.
Supply Calculation
The supply calculations are based on an estimated daily average order of 50

servings of chicken pastil in a jar and 50 servings for dine-in customers.
Ingredients: Monthly and annual expenses for ingredients are calculated to

ensure consistent quality and availability. For example, 300 kg of chicken per
month costs ₱57,000 monthly and ₱684,000 annually.
Packaging and Serving Equipment: Costs for jars with cups, styrofoam food
containers, disposable spoons, and forks are included. We estimate using 1,500
jars with cups per month, costing ₱22,500 monthly and ₱270,000 annually.
Drinks & Beverages: Estimated monthly usage of 900 soft drinks and 600 bottles
of mineral water.
Waste Management: Monthly expense for trash bags is ₱100, totaling ₱1,200
annually.
Sanitation & Cleaning Supplies: Includes dishwashing liquid, hand sanitizers,

gloves, hairnets, napkins, towels, and soap, calculated based on monthly
requirements to maintain hygiene.
31
Appendix B.
Marketing plan
Promotion:
- Social Media (Facebook) :

https://www.facebook.com/profile.php?viewas=100000686899395&i
d=61559684411269
Pricing Method:
- The pricing strategy for our menu items, is based on a cost-plus pricing model.
This approach ensures that the selling price covers the total cost of production
while also incorporating a desired profit margin.
- Additionally, psychological pricing tactics have been employed to enhance
customer perception of value and affordability. The selling price of ₱79 per jar for
our Chicken Pastil utilizes charm pricing, ending the price in 9 to make it seem
more attractive and affordable to customers.
Appendix C.
Benefits of Owner-Operated Model:
• Cost Savings: Significant reduction in labor costs allows more resources to be

allocated to marketing, product development, and quality improvement.
• Direct Control: Owners can directly oversee all aspects of the business, ensuring
high standards of quality and service are maintained.
• Flexible Operations: The flexibility to adapt quickly to changing market
conditions and customer preferences.
32

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College for Research & Technology of Cabanatuan

Burgos Avenue, Cabanatuan City 3100

“Unwrap the Taste, Pastilicious awaits!”

A BUSINESS PLAN FOR

II. Vision and Mission Statement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

IV. Company description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7-10

- Market segmentation and Target market Analysis

VI. SWOT Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12-13

VII. Competitors Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

VIII. Organizational Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

IX. Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16-27

X. Financial Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28-30

XI. Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31-32

Pastilicious Chicken, a partnership venture, aims to redefine street food

Through careful market analysis, we have identified several key benefits

Our implementation strategy includes various initiatives, including enhancing our

II. VISION AND MISSION STATEMENT

To bring the delicious taste of Pastilicious Chicken directly to our customers'

• To increase brand awareness through targeted marketing campaigns, to establish

IV. COMPANY DESCRIPTION

Pastilicious Chicken has established strategic partnership with local suppliers to

Since Pastilicious Chicken operates with a flat organizational structure and

Reymart Dador: Reymart’ s leadership skills and

Kyla Janell Orata: Kyla is the face of customer relations at

Maybeth Serna: As a detail-oriented and organized

Ezer Jairo: With a strong foundation in finance and

Mark Kenjie Jose: Mark is the creative force behind the

Christian Bauto: Christian's expertise lies in operations

Nathaniel Duque: Nathan's entrepreneurial spirit and

5.1 MARKET SEGMENTATION AND TARGET MARKET ANALYSIS

5.2 ANALYSIS OF COMPETITION AND/ COMPETITIVE EDGE

VI. SWOT ANALYSIS

VII. COMPETITORS ANALYSIS

COMPETITORS PRODUCTS LOCATION DIRECT/

Rice meals Testastic Indirect

Don Aaron CHICKEN POPS

Sizzling Testastic Indirect

VIII. ORGANIZATIONAL STRUCTURE:

At Pastilicious Chicken, ownership is structured as a partnership among the college

Ezer Rigor KYLA JANELL ORATA

NATHANIEL DUQUE MAYBETH SERNA RENZ PAULO ASUNCION

Christian Bauto Jr.

IX. MARKETING STRATEGY

CHICKEN PASTIL RICE MEAL

Shelf Life of Chicken Pastil in a Jar:

We package our chicken pastil in a jar to ensure

We use styrofoam food containers and disposable

▪ Tentastic Food Park, Melencio Street Extension, Cabanatuan City,

- Word of mouth is a crucial element in our marketing strategy as it carries the

PRICING/ PRODUCT COST

SWEET AND SPICY

Rice meal: Classic, Spicy, Sweet & Spicy

Items Cost Pricing

Chicken pastel ₱23 Total cost: ₱ 38

Total cost: ₱38

Item Measurements Quantity Cost Selling price Profit per

Sprite 295 ml 1 pack (12 ₱198 ₱20 ₱3.50

Mountain 295 ml 1 pack (12 ₱198 ₱20 ₱3.50

Mineral 350 ml 1pc ₱6 ₱10 ₱4