SPRING 2024

TECHNICAL & PROFESSIONAL

COMMUNICATION

Lecture by: BEENISH JAHA

LLB 6107

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Elements of an
Email

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Every business email
follows these elements:
 TIP
To keep the audience focused, always use the same
transition before a new topic

Even the most experienced professionals can fall into

certain email writing traps.
 Common Email Writing Mistakes:

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• It should be • Keep your emails • Grammar • Take some time • Use simple
descriptive short and • Spelling to cool down language
organized first.
• It should be • Punctuation
straightforward; • Use bullet points errors • Do not write an
and white space email when you • Use formal words
to the point for clarity • Do proofread! are upset. 6
ERROR

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 SUBJECT
LINE

Your subject line should not be Avoid using sentences Focus on action words
more than 50 – 60 that will already be used that will enhance the
CHARACTERS. when talking understanding of the email

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 Some Examples:

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 ERROR

You should use enough spacing for the content of your email. It ensures clarity of
the message.
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 ERROR

You should look for the selection of words, grammar, punctuation. Avoid using
any exclamation in the emails. Instead use Inverted commas for highlighting.
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Closing remarks???

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 ERROR

Give yourself some time…

 Error

Too much technically unfamiliar words are hazardous for an email. Avoid
abbreviations too.
Common Acronyms

*Re’pondez s’il vous plait

 Common Email Writing Mistakes:

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• Include your
• Formal • It stands for • Follow the fields • Be careful while contact details in
introduction. yelling out! accordingly replying to all a professional
signature
• For First time
emails only or for
Reference. 22
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•

•
Blind Carbon
Copy – BCC Field

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 When should
BCC field be
used?
•

• NOT

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 Takeaway
Mastering an email is an art

Points to Ponder:
• Your email must include professional
subject line
• Your email address must be professional
• You must include closing signature with
your contact details
• Email should not be wordy
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 Design your
Subject Lines!

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 Write catchy &
professional subject
lines for the given
scenarios:
 THANK YOU

Neal Creative © Lecture by: Beenish Jahanzeb