Main chain: Travel Intermediaries

Value analysis of Travel Intermediaries

 Functions
Creating contact guests with
 hotel
 tourist destinations
 host community
 Tour guides and preparing tour plan or itinerary
 Problem
 There is no clear guidelines and principles which guides tourism professionals
 There is no enough awareness about what travel intermediary is all about.
 Most of the travel intermediary are unethical behaviours

Value analysis of tour operators

 Functions
 Organizing international and regional tour and travel trade fairs, tour plan and
events in the country tour as wholesalers
 A company only create a packages for tourists
 Problem
 Limited skills and knowledge of tour operators to promote and market Ethiopia as
international tourist destinations
 Absence of well-organized information’s and documents’
 Lack of knowledge on preparing tour packages
 Weak presence and penetration in the international market

Value analysis of Travel agents

 Functions
 Tour operators and travel agents have similar in tasks, but travel agents are
retailers.
 Makes arrangements of travel tickets
  Make arrangement of travel documents
 Problem
 Limited skills and knowledge of tour operators to promote and market Ethiopia as
international tourist destinations
 Absence of well-organized information’s and documents’
 Lack of knowledge on preparing tour arrangements
 Lack secure travel insurance
 Lack of professional travel agencies

Value analysis of tour guides

 Functions
 Tour guides are official ambassador of given country and huge role promoting
destination in various ways.
 They are knowledgeable in providing information about the destinations for the actual
and potential guests.
 Problem
They do not describe what their destinations look like
They do not have sound linkage with tour operators, travelagents, guest and other fellow
tour guides.