Anuraag Jauhari

Mobile: +91-9987933019 ~ E-Mail: jauhari.anuraag@gmail.com

PROFILE SUMMARY
I am a dynamic professional with over 28+ years of experience in Sales/Marketing, Business Development, and Strategic
Planning. Throughout my career, I have excelled in performing a stakeholder management role, fostering closer
collaboration between Product and Business Teams to drive successful delivery. My expertise lies in researching, analyzing,
and solving problems, with a strong ability to provide practical solutions.
In the realm of Sales and Marketing, I have demonstrated a track record of driving revenue growth, building strong customer
relationships, and implementing effective marketing strategies. I am well-versed in market research, competitive analysis,
and identifying new business opportunities. My experience includes developing and executing sales plans, managing sales
teams, and consistently exceeding targets.
Throughout my career, I have fostered a collaborative work environment, motivating and leading teams to achieve
exceptional performance.
In summary, I am a versatile professional with extensive experience in Sales/Marketing, Business Development, and
Strategic Planning. My strengths include stakeholder management, problem-solving, and providing practical solutions. I
am confident in my ability to drive business growth and contribute to the success of any organization.
SNAPSHOT OF 28+ YEARS WORK EXPERIENCE:
Executive Leadership (18 Yrs) Strategy Planning (18 Yrs) Profit Centre Head (18Yrs)
Team Building (25 Yrs) CRM (26+Yrs) Distribution Network (27+Yrs)
Brand store (5+Yrs) Assortment Planning (8+Yrs) MIS (20+ Yrs)

ORGANISATIONAL EXPERIENCE

Since March2023 Star Appliances Pvt. Ltd., Mumbai as National Manager, Sales.
(Product lines Durable- Cookware, Brands Handled- Tuffwaire, Channels Handling: MT, GT, E-commerce,
CSD & CPC)
Responsibility:
 Identify and recruit distribution partners: to work with distribution partners, define selection criteria and
actively seek out new partners that align with the brand values and have a strong presence in the target markets.
Establish mutually beneficial agreements and provide necessary training and support.
 Sales Strategy Development: developing overall sales strategy for the company, including setting sales targets,
identifying target markets and customer segments, and creating plans to achieve sales objectives.
 Team Management: to lead and manage a 30+ membered sales team, include regional sales managers, sales
representatives, and account managers. Mainly hiring and training sales staff, setting sales targets for individuals
and the team, and providing guidance and support to help them achieve their goals.
 Sales Forecasting and Budgeting: By providing sales insights and projections, would assist in setting realistic
sales targets and developing budgets aligned with the company's overall financial objectives.
 Sales Performance Analysis: Monitoring and analyzing sales data and performance metrics.
 Market Research and Competitor Analysis: Staying informed about market trends, customer preferences,
and competitor activities. Understanding the competitive landscape to help to position the products effectively
and make informed pricing decisions.
 Collaboration with Marketing: Collaborating with the marketing team to align sales and marketing efforts.
To work together to develop sales collateral, promotional materials, and campaigns that effectively
communicate the value proposition of the company's cookware products.
 Reporting and Communication: to regularly report sales performance, market insights, and forecasts to the
senior management team. Effective communication skills are necessary to present sales strategies, results, and
recommendations to stakeholders both within and outside the organization.
 Continuous Improvement: To stay ahead in a competitive market, you would continuously evaluate and refine
sales strategies, processes, and tools. By staying updated with industry trends and best practices, you can
identify innovative approaches to drive sales growth and improve overall efficiency.
Since March2021 to Feb 2023 Tokyoplast International Ltd., Mumbai as National Manager, Sales.
(Product lines Durable-Thermoware, Brands Handled- Pinnacle)
Responsibility:
 To create a robust General Trade Distribution Network.
 Recruit & train an effective Sales Team, which can ratify the existing and explore opportunities to create a
new/effective distribution network for General Trade, HoReCa, CSD/ CPC Stores.
 Provide inputs for Credit control, production forecasting, Assortment analysis & correction.

Since April’18 March 2021 Jupiter Incorporation. Mumbai as CEO

(Product lines Durable and Non-Durables)
Responsibility:
To help smaller/regional Brands and organizations to:
 Plan their Launches on All India Level and to assist to recruit/train an effective Sales & Marketing Team.
 Setup a new/Correct the existing Distribution network for General Trade, HoReCa, CSD/ CPC Stores &
Modern Trade’
 Guide them for achieve Profitability, Product forecasting, Assortment Analysis & correction.

Since April’16- Mar”18 Azcor Tableware Pvt. Ltd., Mumbai as General Manager (Sales & Marketing)
(Product lines handled: Melamine Dinnerware. Brands handled AZCOR)
Responsibility:
 To Plan the Launch the New Brand on All India Level.
 Build an All India Sales & Marketing Team.
 Setup a new Distribution network for General Trade, HoReCa & Modern Trade’
 Responsible for business Profitability, General Administration, Man Power Planning/ Training/Motivation,
Product forecasting, Assortment Analysis & correction.
Accomplishments
 Implementation of proper systems for Sales & related operations.
 Involved in conceiving, designing, packaging & pricing for New Dinnerware range.

Since Sept’13 to Mar”16 Princeware Int’l Pvt Ltd., Mumbai as General Manager (Sales & Marketing)
(Product lines handled: Plastic & Stainless Steel Thermoware/Houseware, Brands Handled: Princeware, Rotho
& Sterilite)
Responsibility:
 Looking after the All India Sales & Marketing Operations.
 Responsible for business Profitability, General Administration, Man Power Planning/ Training/Motivation,
 Day to day coordination with factory at Daman, for production output against forecasted requirements.
 Managing ‘Brand Stores).
Accomplishments
 Successfully achieved 37% business growth in 20113-14.
 Purposefully planned & launched brand ‘Rotho’ of Switzerland and ‘Sterilite’ of U.S.A. in India.

June’11– Jun ‘13 Hamilton Houseware Pvt. Ltd. Ltd., Mumbai, as General Manager, Sales)
(Glassware/Ceramics/Opalware, Brands Handled: Treo, Bormolli Rocco)
Responsibility: (Product lines handled: Glass-ware, Bake-ware, Ceramic, Dinnerware and Decorative)
 Responsible for All India Sales & Marketing Operations for traditional Trade.
 Inventory management at Mother Warehouse & Depots.
 Preparing & executing the Marketing (ATL &BTL) Activities to increase market share/ sales.
Accomplishments
 Successfully achieved 18% business growth in 2011-12 & 24% business growth in 2012-2013
 Purposefully planned & launched of A tie-up brand ‘Bormolli Rocco’ of Spain in India
 Essayed a stellar role in redeveloping West Zone which grew at 36% rate
 Successfully led a team of 4 Regional Sales Manager, 7 Area Managers and 15 Sales Officer and achieved the
pre-set objectives of the Principle Company.
June’09 – May’11 Om Household Appliances Private Ltd., Mumbai, as General Manager, Sales)
(Brand Handled: Corelle, Pyrex, Corningware Product lines handled: Bake-ware, Ceramic, Dinner-ware & Kitchen Tools)
Responsibility:
 Established an All India Dealer Network for Standardized Operations
 Executed the marketing practices and made sure of the timely completion of jobs within the allocated budgets
 Setting & achieving the National Sales targets through a team of RSM / ASM / front liners
 Managing ‘Brand Stores’.
Accomplishments
 Proficiently achieved 108% business growth in QI in 2011 & 42% business growth in 2010 and achieved the
preset objectives of the Principle Company.
 Significantly played a key Responsibility in redeveloping the South Zone

Jan’07 – May’09 Reliance Retail Ltd., Mumbai as Assistant General Manager (Marketing)
Growth Path:
 Jan’07 – May’07 Promotions for Processed Food HQ Mumbai - Reliance Fresh Stores
 Jun’07 – Jan’08 Assortment Planner Processed Food - Reliance Fresh Stores
 Jun’07 – Jan’08 Promotion Non Foods – HQ Mumbai - Reliance Fresh Stores
 Feb’08 – May 09 Marketing-Strategic Planning – HQ Mumbai - Reliance Hyper Stores
(Product lines handled: Processed Foods & Non Food)
 Enabled the categories to achieve their PSPD/Revenue per sq. ft. targets by generating high footfalls through
consumer schemes/offers and other promotional activities
 Looked after the promotion efficacy evaluation & adaptation of the learning, & to provide inputs to categories
for better negotiations with the vendors.
Accomplishments
 Successfully increased the Promotion Contribution to sales (Non-Foods) to the desired level within six
months of given the charge of the same
 Efficiently defined the process of Assortment Rationalization on which it was concluded the exercise of
Assortment Rationalization for Processed Foods & Beverages for the format (800+ Stores) in July 07.

Jul’03 – Dec’06 Eagle Home Appliances Pvt. Ltd., National Sales Manager Pune
(Product lines handled: Plastic & Stainless Steel Thermoware Glassware, Opalware, & Electric Appliances Brands
Handled: Eagle, Salton & Luminarc)
Growth Path:
 July’03-Mar’05 Regional Manager (North) – New Delhi
 Apr’05 –Dec’06 National Sales Manager – Pune, Maharashtra
Responsibility:
 Guided all India FMCG Division assisted by 24-Member Team which included 4 Regional Manager, 4
Regional Account Managers and 16 Area Managers
 Looked after the P&L role across India which included Accounts, Administration, Inventory Management,
Logistics, Ground-Level Marketing, MIS, Taxation, Legal, etc.
 Managing ‘Brand Stores’.
Accomplishments
 Magnificently transitioned the entire region from three months credit system to the concept of the CO
 Proficiently established a parallel distribution setup from the scratch for the newly formed JV between
EHAPL and Salton, USA (a USD 800 Million Company) and launched Sanjeev Kapoor Tandoor’ in July
2004 in India. Efficiently achieved the highest placement/Sales figures across India.
 Competently led the team to win the Managing Director’s Trophy in May 2004.

PREVIOUS EXPERIENCE
May’00 – Jun’03 TWINNINGS Pvt. Ltd., New Delhi as Area Sales Manager.
Aug’98 – Apr’00 Excelcia Foods Ltd., New Delhi as Territory Manager.
Oct’96 – Aug’98 Cadbury Schweppes Beverages (India) Pvt. Ltd., New Delhi as Franchise Executive.
Jul’94 – Sep’96 Pepsi Foods (India) Ltd., Lucknow as Sales Executive.
May’91 – Nov’92 Brawn Pharmaceuticals Pvt. Ltd., Lucknow as Medical Representative.
PREVIOUS ACCOMPLISHMENTS
At Twinnings Pvt. Ltd., New Delhi
 Successfully developed the Distribution infrastructure across the 7-States in the North
 Dexterously expanded the distribution network of the company by opening and launching the several products
in the States of Uttar Pradesh, Rajasthan and parts of Madhya Pradesh
At Excelcia Foods Ltd., New Delhi
 After the performance in the assigned territory, Held the credit of being selected among the two Territory
Sales Managers to train and assist the Mumbai Team in the launch of company products in January 1999
At Cadbury Schweppes Beverages Pvt. Ltd., New Delhi as Franchise Executive
 Successfully launched all flavours in Central U.P. and launched "Sport Cola" Brand in August 1997
 Holds the credit of receiving the President Award of Cadbury Schweppes Plc. for the year 1997
At Pepsi Foods (India) Ltd., Lucknow, U.P.
 Significantly established an efficient direct distribution network in Lucknow
 proficiently launched Pepsi, Mirinda, Teem & 7-up flavours in 300 ml bottles in Lucknow
 Attended two Sales Supervision Meets carried out by Pepsi -Cola International Management Institute
At Brawn Pharmaceuticals Pvt. Ltd., Lucknow
 Held the credit of receiving Recipient of the "Best Trainee Representative" Award in April 1992

ACADEMIC DETAILS
1994 P.G. Diploma in Business Management (Market Research & Foreign Trade) from Institute
of Productivity and Management, Lucknow
1991 B.Sc. (Physics) from Hindu Degree College, Moradabad
Other Credentials Post-Graduation Diploma in Computer Applications from Institute of Computer
Management, Lucknow, Uttar Pradesh

EXTRACURRICULAR ACTIVITIES
 Successfully represented the college on two occasions at the Regional Level Science Exhibition
 Twice represented the college at Regional / State University Level Table Tennis Meets
 Served as a member of the Table Tennis and Football Teams at Graduation & Post Graduation Level
respectively

PERSONAL DETAILS
Date of Birth: 18th July 1968
Address: 504, Kesar Garden, Plot No 53. Sector 20, Kharghar, Navi Mumbai, Maharashtra 410210
Languages Known: English, Hindi and Punjabi.
Location Preference: Across India (All Major Metros)

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Anuraag Jauhari Date__________________ Place__________________